The Strategy for Development of the Rural Tourism in the Municipality of Zrnovci>
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>THE STRATEGY FOR DEVELOPMENT OF THE RURAL TOURISM IN THE MUNICIPALITY OF ZRNOVCI> Skopje, May 2007 Strategija za razvoj na ruralen turizam vo op{tina Zrnovci Izdava~i: EPI Centar Internacional – Skopje Gradona~alnik na Op{tina Zrnovci Skopje, maj 2007 godina Dizajn i grafi~ko oblikuvawe: Brigada dizajn Tira`: 500 primeroci Za izdava~ite: Qubomir Dimovski, direktor na EPI Centar Internacional Blagoj Nikolov, Gradona~alnik na op{tina Zrnovci Koordinatori na strategijata: Stevan Orozovi}, EPI Centar Internacional Blagoj Danev, LER Koordinator na op{tina Zrnovci Strategijata e izdadena vo ramkite na pro- Konsultant pri izrabotka: ektot „Regional Economic Growth Stability Pro- Natura Nova, Skopje ject”, koj se realizira vo 5 op{tini vo Republika Makedonija i 4 op{tini vo Koso- Fokus grupa za izrabotka na Strategijata: vo so cel zgolemuvawe na vrabotenosta i Blagoj Danev @aklina Gol~eva pottiknuvawe na delovnite vrski pome|u Aleksandar Cekov Sowa Arsova Kosovo i Republika Makedonija. Proektot Metodi Nikolov Fidanka Lazarova se sproveduva vo partnerstvo pome|u EPI Bla`e Stankov Zorica Daneva Centar Internacional – Skopje, Republika Pop Kliment Mi{aw Du{ ko Georgiev Makedonija, ICCED – Pri{ tina, Kosovo i EPI Centar Tim za izrabotka na Strategijata: CARE International, Kosovo, a finansiski e Stevan Orozovi} podr`an od Ministerstvoto za nadvore{ ni Vesna Garvanlieva raboti na Kralstvoto Holandija. Aleksandra Kr`alovska >SODR@INA> 1. Rezime, Voved, Metodologija i SWOT 1.1. Rezime na Strategijata > > > > > > > > > > > > > > > > > > 3 1.2. Voved > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > 5 1.3. Metodologija > > > > > > > > > > > > > > > > > > > > > > > > > 6 1.4. Partneri pri realizacija > > > > > > > > > > > > > > > 7 1.5. SWOT analiza > > > > > > > > > > > > > > > > > > > > > > > > > 8 2. Profil na op{tinata > > > > > > > > > > > > > > > > > > > > > 8 2.1. Pretstavuvawe i kratka istorija na op{tinata > > > > > > > > > > > > > 9 2.2. Geografska pozicija i prirodni resursi > > > > 8 2.2.1 Zemji{te > > > > > > > > > > > > > > > > > > > > > > > > > > 8 2.2.2 [umarstvo > > > > > > > > > > > > > > > > > > > > > > > > > 4 3. Turisti~ki trendovi, resursi na Zrnovci 2.3. Demografski podatoci > > > > > > > > > > > > > > > > > 5 i profil na turist 2.4. Obrazovanie i obrazoven sistem > > > > > > > > > > 4 3.1. Makedonija, turisti~ki trendovi i analizi > > 2 2.5. Kultura,sport i mediumi > > > > > > > > > > > > > > > > 5 3.1.1. Doa|awa na turisti vo Makedonija > > > > > > 5 2.6. Zdravstvo, socijalen sektor > > > > > > > > > > > > > > 4 3.1.2. Broj na turisti po vidovi turizam > > > > > > 5 2.7. NVO sektor > > > > > > > > > > > > > > > > > > > > > > > > > > > 4 3.1.3. Turisti~ka infrastruktura > > > > > > > > > > > > 5 2.7. Infrastrukturni podatoci > > > > > > > > > > > > > > 7 3.1.4. Karakteristiki na turisti po 2.7.1. Vodovodna i kanalizaciona mre`a > > > > > 4 organizirawe na prestoj > > > > > > > > > > > > > > 5 2.7.2. Elektroenergetska mre`a > > > > > > > > > > > > 4 3.1.5. Karakteristiki na turisti 2.7.3. PTT mre`a > > > > > > > > > > > > > > > > > > > > > > > > > 7 po prestoj i tro{oci > > > > > > > > > > > > > > > > > 2 2.7.4. Javni povr{ini > > > > > > > > > > > > > > > > > > > > 4 3.1.6. Marketing i proda`ba > > > > > > > > > > > > > > > > 2 2.8. Ekonomski podatoci > > > > > > > > > > > > > > > > > > > 5 3.2. Turisti~ki resursi na Zrnovci > > > > > > > > > > > > 2 2.8.1. Aktivno naselenie, 3.2.1. Prirodni atrakcii > > > > > > > > > > > > > > > > > > 5 nevrabotenost, vrabotuvawe > > > > > > > > > > > 5 3.2.2. Kulturni i istoriski atrakcii > > > > > > > > > 4 2.8.2. Delovni subjekti, BDP, 3.2.3. Restorani, kafe barovi > > > > > > > > > > > > > > > 4 javni tro{oci po glava na `itel > > > > > > > > 3 3.2.4. Prodavnici > > > > > > > > > > > > > > > > > > > > > > > > 4 2.8.3. Mali i sredni pretprijatija > > > > > > > > > > > 2 3.2.5. Proizvodi > > > > > > > > > > > > > > > > > > > > > > > > > 4 2.9. Lokalna samouprava > > > > > > > > > > > > > > > > > > > > 5 3.2.6. Mlado naselenie, iselenici > > > > > > > > > > > 5 2.10. Buxet na op{tinata > > > > > > > > > > > > > > > > > > > > 4 3.2.7. Nastani, tradicii > > > > > > > > > > > > > > > > > > > 5 3.3. Profil na turist > > > > > > > > > > > > > > > > > > > > > > > 5 4. Razvoj na turizmot vo Zrnovci > > > > > > > > > > > > > > > > 5 4.1. Vizija > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > 1 4.2. Vizijata e bazirana na pazarnite potrebi i vrednosti > > > > > > > > > > > > 1 4.3. Strate{ki nasoki > > > > > > > > > > > > > > > > > > > > > > 4 4.4. Sistem na celi > > > > > > > > > > > > > > > > > > > > > > > > > 4 4.5. Akcionen plan na kratkoro~ni celi i proekti/akcii > > > > > > > > > > > > > > > > > > > > > > > > 4 4.6. Akcionen plan na dolgoro~ni celi i proekti/akcii > > > > > > > > > > > > > > > > > > > > > > > > 4 4.7. Partnerstva i izvori na finansirawe > > > > > > 4 >TABELI, GRAFIKONI, SLIKI> Tabeli Tabela 1: Struktura na naselenie spored vozrasna struktura, LER, 2006 Tabela 5: Naselenie, rabotna sila i stapka na nevrabotenost, DZS, 2005 Tabela 6: Broj na turisti po op{tini 2001-2005, DZS 2006 Tabela 7: Profil na potencijalni doma{ni i stranski turisti Grafikoni Grafikon 1: Promenliva na brojot na no}evawa na turisti vo poslednite 50 godini, DZS, 2005 Grafikon 2: Odnos na brojot na turisti vo Makedonija i Ko~ani 2001-2005, DZS 2006 Grafikon 3: Prose~en broj na stranski turisti 2001- 2004, DZS 2006 Grafikon 4: Prose~en broj na doma{ni turisti spored mesto na poseta, DZS 2006 Grafikon 5: Broj na prethodni prestoi vo Makedonija Grafikon 6: Cel na prestoj na turisti vo Makedonija, DZS 2005 Grafikon 7: Struktura na stranski turisti spored sredstvo na pristignuvawe, DZS, 2005 Grafikon 8: Prose~ni tro{oci po no}evawe spored Sliki vidot na objekti i vozrasr, DZS 2004 Grafikon 9: Sredstvo za propaganda za stranski Slika 1: Mestopolo`ba na Zrnovci turisti vo 2004, DZS 2005 Grafikon 10: Soodvetnost na cenite so uslugi na stranski turisti vo 2004, DZS 2005 Re~nik na skratenici: DZS - Dr`aven Zavod za statistika SWOT - Strengths, Weaknesses, Opportunities, Threats (Analiza na sili, slabosti, mo`nosti i zakani) B+B - Spiewe so pojadok, od angliski (Bed+Breakfast) BDP -Bruto doma{en proizvod LER - Lokalen ekonomski razvoj MKD - Makedonski denari IPA - Pretpristapni fondovi od EU, od angliski (In- strument for Preaccesion Assistance) 1 SUMMARY, INTRODUCTION, METHODOLOGY AND SWOT 1.1. Summary The strategy for development of the rural tourism in second part the municipality profile is presented cover- the municipality of Zrnovci is document aiming to pres- ing all necessary information for future planning of any ent the resources and existing values within the munici- kind of economic activity/intervention, in the third part pality and suggest creative approaches as well as contemporary trends in Macedonian tourism, tourism re- concrete projects in order to realize the strategic direc- sources and the profile of the desired tourist are re- tions. The strategy has four parts; in the first part the viewed; the fourth part covers the vision, strategic summary, the introductory part, the basic methodologi- directions and review of 87 short and long term projects cal elements and the SWOT analyze of the existing tourist for development and support of the rural tourism in the resources within the municipality are presented; in the municipality. The strategy for development of the rural tourism in the municipality of Zrnovci 1.2. Introduction 1.3. Methodology EPI Centre International implementing the project for EPI Centre International follows the principles of par- development of rural areas in Macedonia and Kosovo ticipative planning and democratic approach in the deci- (REGS) decided to support the local strategy for devel- sion-making process within the municipality. That is the opment of the rural tourism by following the world trends reason for forming focus group directly engaged in the in tourism industry, the necessity for rural tourism on Eu- process of preparation of the strategy through which var- ropean and regional level. Rural tourism is perceived as ious groups and economic sectors can express their additional activity that generates the income of the local points of view as well as providing different types of infor- inhabitants. The strategy is a document foreseeing the mation, together to create the vision for tourism develop- long term development, shows the direction for improve- ment, to get consensus for the major strategic directions ment of the local economy and cab be used as tool for as well as support in the process of strategy preparation attracting international and domestic donors with spe- and adoption. In the process of creation of the strategy cial focus on the new available funds. EPI Centre International was continuously cooperating >> > 6 > 1Summary, Introduction, Methodology and SWOT with the LED office and the LED coordinator was in charge for providing all necessary information and data. Four workshops were conducted. Technical consultant from Natura Nova provided support for preparing SWOT analyze of the tourism resources, defined the vision and strategic areas for tourism development, mid term goals, action plan, time for realization, perspective partners and donors. EPI Centre has conducted market research for the tourist offer in Macedonia. The gained data from this re- search have been used for analyzing the tourist trends and the profile of the desired tourist. 1.4. Partners FOCUS GROUP The LED coordinator has chosen 9 people