Saudi Telecom Company Connects Analytic-Enabled Insights To

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Saudi Telecom Company Connects Analytic-Enabled Insights to Improve Customer Experiences As the leading information and communication technology provider in the Kingdom of Saudi Arabia, Saudi Telecom Company (STC) uses integrated data and advanced analytics to achieve a new level of customer understanding. This allows STC to deliver enhanced, targeted, and engaging oers that improve the customer experience while also achieving its goal of moving to a digital environment. STC Services COMPUTER INTERNET LANDLINE TELEVISION NETWORKS MOBILE Moving to Digital Saw Impressive Results 80% 56% customer satisfaction, reduction in service up from 55% in 1 year center calls in 4 years 98% of bills are paperless 90% 85% of service center calls customer satisfaction answered within 30 for the My STC mobile seconds, up from 30% app, up from 75% in in 4 years 1 year STC LOYAL SOCIABLE Mobile Phone TRADITIONAL LABOR Customer Segmented PREMIUM DATA JUNKIES Groups TEXTERS SLEEPER Increased profitability by lowering costs associated with no– Highly personalized, or low-profit customers dedicated channels for high-value customers Optimizing Customer Experiences Enables New Value Expanding and right- sizing 3G and 4G Delivery of products networks to meet and experiences aligned evolving needs with customer wants and expectations Drive eciency Lead the enterprise & with an emphasis government telecom on an ecient markets in the region culture across the company 6 Strategies to Pursue strategic Lead the investments to consumer data Execute support growth market STC’s Mission objectives and Vision Focus on capable Shape win-win people, empowered government to perform outcomes Themes for STC’s “The Next Horizon” Strategy Drive profitable growth. Invest in and enable the knowledge-based economy. Transform the culture and the business. SAUDI TELECOM COMPANY BY THE NUMBERS 9COUNTRIES IN $13.8B 3CONTINENTS IN ANNUAL REVENUE 54.6M 17K SUBSCRIBERS EMPLOYEES MORE MARKET SHARE MORE MONEY 60% $400K MARKET SHARE PER DAY IN REVENUE, UP FROM $267K PER DAY WATCH STC READ STC CASE STUDY VIDEO CASE STUDY BLOG Teradata and the Teradata logo are registered trademarks of Teradata Corporation and/or its aliates in the U.S. and worldwide. Copyright © 2018 by Teradata Corporation. All Rights Reserved..

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