Major Attractions ’s major attractions entertain and educate millions of locals and visitors annually. Most of the biggest attractions are right Downtown.

Ranked by Type of Downtown 2008 Recent/Upcoming Attraction/Address/Phone Attraction Location Attendance Investment Major Features Potawatomi Bingo Casino Gaming Facility 5 minutes 4.8 million $120 million expansion One-thousand slots payout 1721 West Canal Street, Milwaukee, WI 53233 from est. includes restaurants, 24-hours a day, blackjack 1-800-729-7244 Downtown 800-seat theater, and bingo. www.paysbig.com heritage center and luxury bingo boxes $240 million expansion w/two addt’l restaurants, bar, lounge and food court Miller Park Baseball 10 minutes 3.06 million 42,500-seat home for the One Brewers Way, Milwaukee, WI 53214 Stadium from Milwaukee Brewers; 414-902-4596/1-800-933-7890 Downtown retractable roof, natural www.millerpark.com grass, sports themed bar, luxury boxes and restaurant.

The Milwaukee Theatre Westown 1.5 million $41.9 million Renovation of the 500 West Kilbourn Avenue, Milwaukee, WI 53203 est. (2005) Milwaukee Auditorium into 414-908-6000 Milwaukee a theatre, concert and www.milwaukeetheatre.com Theatre; US assembly venue, 4,100 Cellular Arena; seating; 2,500-seat half- Midwest house option; 2 carpeted Center combined side halls totaling 10,000 attendance sq. ft. U.S. Cellular Arena Sports and Westown $12 million renovation Venue for professional and 400 West Kilbourn Avenue, Milwaukee, WI 53203 entertainment of 12,700-seat arena, college sports, concerts, ice 414-908-6000 arena new seating, new shows and other sports and www.uscellulararena.com playing floor and entertainment. exterior signage and lighting to new amenities

Midwest Airlines Center Tradeshows/ Westown $175 million One of the world’s most 400 West Avenue, Milwaukee, WI 53203 exhibits, formal architecturally exhilarating 414-908-6000 banquets, and technologically robust www.midwestairlinescenter.com convention convention facilities. Home to the $1.2 million Burke center Family Collection of commissioned and integrated art.

Henry W. Maier Festival Grounds Festival Lakefront 1.3 million $18 million 10 stages, 45 diverse food & 200 North Harbor Drive, Milwaukee, WI 53202 grounds Fest: 831,024 construction of new beverage vendors, 414-273-2680 south entrance, the Children’s Theater and www.summerfest.com Midgate Pavilion and PlayZone, 23,000-seat amphitheater, hosts major vendor buildings summertime festivals.

Milwaukee County Zoo 194-acre 15 minutes 1.3 million $30 million major Animals reside in natural 10001 West Bluemound Road, Milwaukee, WI 53226 zoological park from est. renovation of the exhibit environment; newly 414-256-5411 Downtown buildings & grounds renovated aquatic and www.milwaukeezoo.org New front entrance mall reptile center; Milwaukee & atrium, U.S. Bank Journal Sentinel Zoo a la Gathering Place; 29,500 Carte. sq. ft. atrium, new restaurant, upscale coffee shop and renovated gift shop

Source: Visit Milwaukee/The Business Journal/Individual Organizations 9-2009 Major Attractions (2)

Ranked by Type of Downtown 2008 Recent/Upcoming Attraction/Address/Phone Attraction Location Attendance Investment Major Features Sports and Westown 1.2 million Study underway for Home court/field to pro 1001 North 4 th Street, Milwaukee, WI 53203 entertainment (2004) potential expansion and and college sports; tour stop 414-227-0400 center enhancements for major performing www.bradleycenter.com artists; venue for ice shows and sports entertainment.

Wisconsin State Fair Park Exposition 15 minutes 917,544 $100 million new Year-round and seasonal 640 South 84 th Street, West Allis, WI 53214 facilities and car from Fair: 872,458 construction to include facilities host annual 414-266-7000 race track Downtown new 200,000 sq. ft. Wisconsin State Fair, home www.wistatefair.com Exposition Center, and garden shows; race track features premier auto 25,000-seat grandstand racing events. and Heritage Center

Marcus Center for the Performing Arts Four-theater RiverWalk 605,593 $26.5 million major Variety of year-round 929 North Water Street, Milwaukee, WI 53202 complex for (2005) renovation of exterior events; regular season 414-273-7121 performing arts and interior of building performances of symphony, www.marcuscenter.org and its three ballet, opera, theater and Broadway touring shows. performance halls

Pettit National Ice Center Indoor 15 minutes 500,000 U.S. Olympic training site 500 South 84 th Street, West Allis, WI 53214 Olympic ice from est. for speed skating; one of 12 414-266-0100 rink Downtown indoor ovals in the world; www.thepettit.com recreational public skating, hockey, figure and curling.

Milwaukee County Golf Courses Personal 16 courses in 480,000 Some of the country’s finest Throughout Milwaukee County recreation; site Milwaukee est. public golf courses, 414-257-8024 of PGA County including GMO site, Brown www.countyparks.com/golf/courses.html Greater Deer Park. Milwaukee Open

Milwaukee Public Museum Internationally Westown 315,882 Ongoing $17 million One of the best natural 800 West Wells Street, Milwaukee, WI 53233 acclaimed enhancement program history museums in the U.S. 414-278-2700 natural history Award winning exhibits www.mpm.edu museum include Costa Rican Rainforest and specially designed live butterfly exhibit.

Milwaukee Art Museum Art museum Lakefront 274,615 $121 million Santiago 15 th -20 th century European 700 North Art Museum Drive, Milwaukee, WI 53202 Calatrava-designed & American art; renowned 414-224-3200 Quadracci Pavilion, Folk Art collection; 20 www.mam.org Cudahy Gardens, special exhibits yearly. renovation of Kahler/Slater building’s Collection galleries

Discovery World at Pier Wisconsin Center State-of-the-art Lakefront 266,000 $63 million Myriad of dynamic 500 North Harbor Drive, Milwaukee, WI 53202 museum and est. freshwater exhibits, high 414-765-9966 education definition theaters, café, gift www.discoveryworld.org facility shop and classroom facilities. Dream Machine; a new interactive exhibit.

Humphrey IMAX Dome Theater IMAX Theater Westown 263,811 Six story high screen and a 800 West Wells Street, Milwaukee, WI 53233 (2005) 12,000 watt, six channel, 414-319-4629 digital stereo surround http://www.mpm.edu/imax/index.php sound system.

Source: Visit Milwaukee/The Business Journal/Individual Organizations 9-2009 Major Attractions (3)

Ranked by Type of Downtown 2008 Recent/Upcoming Attraction/Address/Phone Attraction Location Attendance Investment Major Features Mitchell Park Horticultural Conservatory Horticultural 5 minutes 200,000 Only horticultural structure 524 South Layton Boulevard, Milwaukee, WI 53215 conservatory from of its kind in the world; 414-649-9800 Downtown includes a tropical dome, http://www.county.milwaukee.gov/router.asp?docid arid dome and a show dome with seasonal displays. =10116

Betty Brinn Children’s Museum Children’s Lakefront 196,600 For kids 10 and younger, 929 East Wisconsin Avenue, Milwaukee, WI 53202 museum est. hands-on exhibits and 414-390-5437 interactive programs; one of www.bbcmkids.org 10 top children’s museums in the country.

Marcus Amphitheater Outdoor Lakefront 112,539 State-of-the-art open air 200 North Harbor Drive, Milwaukee, WI 53202 partially (2004) theater venue for musical 414-287-4450 covered entertainment with a view www.summerfest.com amphitheater of the skyline.

Miller Brewery Brewery tour 10 minutes 100,000 Free guided outdoor & 4251 West State Street, Milwaukee, WI 53208 and gift center from est. indoor tour includes theater 414-931-2467 Downtown (2006) presentation, visits to www.millercoors.com packaging and shipping centers.

Paradise Landing at Hilton Milwaukee City Center Water park Westown 75,000 20,000 sq. ft. indoor water 509 West Wisconsin Avenue, Milwaukee, WI 53203 facility opened est. park; first indoor water park 414-271-7250 in fall of 2000 (2005) in an environment in the www.paradiselanding.com country.

Charles Allis Art Museum Historic house Lakefront 33,000 This mansion holds Charles 1801 North Prospect Avenue, Milwaukee, WI 53202 museum est. and Sara Allis’ collection 414-278-8295 Charles Allis; featuring 19 th Century www.cavtmuseums.org Villa Terrace French and American combined paintings. Collection spans attendance 2,000 years and includes original and antique furnishings.

Villa Terrace Decorative Arts Museum Historic house Lakefront Displays arts from the 15 th 2220 North Terrace Avenue, Milwaukee, WI 53202 museum – 20 th centuries, formal 414-271-3656 garden. www.cavtmuseums.org

Milwaukee County Historical Society Historic 32,976 Museum exhibits, historic 910 North Old World Third Street Third Ward est. homes and research Milwaukee, WI 53203 collections exploring 414-273-8288 Milwaukee County’s history. www.milwaukeecountyhistsoc.org

Pabst Mansion Historic house Wisconsin 30,000 $1.2 million exterior Original furnishings, 2000 West Wisconsin Avenue, Milwaukee, WI 53233 museum Avenue at est. renovations and handcrafted woodwork, 19 th 414-931-0808 20 th Street (2005) landscaping century elegance. www.pabstmansion.com

America’s Black Holocaust Museum Ethnic cultural 5 minutes 20,000 $1.1 million expansion Museum dedicated to the 2233 North 4 th Street, Milwaukee, WI 53212 museum from est. African American 414-264-2500 Downtown (2005) Holocaust, beginning with www.blackholocaustmuseum.org slave trade through modern day injustices.

Source: Visit Milwaukee/The Business Journal/Individual Organizations 9-2009 Major Attractions (4)

Ranked by Type of Downtown 2008 Recent/Upcoming Attraction/Address/Phone Attraction Location Attendance Investment Major Features Eisner Museum of Advertising & Design Advertising & Historic 20,000 Interactive educational 208 North Water Street, Milwaukee, WI 53202 Design museum Third Ward est. center focusing on 414-847-3290 (2005) advertising and design, and www.theeisner.com their impact on our culture.

Riverside Theatre Ornate 1927 East Town Not Available Carpeting, painting, Presents concerts and 116 West Wisconsin Avenue, Milwaukee, WI 53203 vaudeville/ repairs to seats, new touring Broadway shows. 414-224-3000 movie theater curtains

Harley-Davidson Museum Historic Harley- Fifth Ward Opened 7/2008 “A Living Testament 400 West Canal Street, Milwaukee, WI 53201 Davidson Forged in Stone and Steel.” 1-877-436-8738 motorcycle Museum located on 20 www.h-dmuseum.com museum acres in Downtown Milwaukee that features a restaurant, café, retail shop, special event facilities and meeting space.

Source: Visit Milwaukee/The Business Journal/Individual Organizations 9-2009