Muxco Oxfordshire Limited
MuxCo Oxfordshire Limited An application to Ofcom for the Oxfordshire local DAB digital radio multiplex Part A – Public Section August 2007 Executive summary Please provide a summary of your application, of no more than four pages in length. Beliefs 1. MuxCo believes that digital radio broadcasting should be available to as many organisations as possible. In addition, a multiplex operator should offer a wide range of broadcast options, such as programme choice, variable bit rates and hours of broadcast, in order that DAB is as economical as possible to potential service providers. 2. MuxCo also believes that with the availability of more national capacity, it is financially prudent to encourage a range of local operators to broadcast. Local (and regional) services have the ability to attract a mixture of local and national revenue, giving them multiple opportunities to support their business. 3. MuxCo also believes that, where possible, existing analogue stations should be encouraged to become available digitally as soon as possible, allowing a consistent DAB focused message to be broadcast to existing radio listeners and to create strong cross-promotional opportunities for the platform. The Oxfordshire Marketplace 4. 2007 marks the millennium of the County of Oxfordshire. It also marks a turning point for its media. Commercial radio came to Oxfordshire relatively late, with Fox FM, the county’s first commercial service, launching in 1989. Whilst over the last 18 years additional locally focused services have launched serving the City of Oxford and Banbury, the current choice of commercial radio in the county still remains poor. 5. As a result, the BBC’s dominance has grown in recent years.
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