Chimney for Roomsage

CHIMNEY fo Roomsage

1. WHO WE ARE 2. SHOWREELS 3. OUR OFFER 4. CASE STUDIES

LOS ANGELES STOCKHOLM GÖTEBORG MALMÖ HELSINKI BERLIN BASEL WARSZAWA SINGAPORE SYDNEY NEW YORK

STRATEGY CONCEPT PRODUCTION DISTRIBUTION ANALYTICS

CAMPAIGN Brand building & CONTENT Destination focus

EDITORIAL Engage the audience & CONTENT Targeted search

PRODUCT/SERVICES Search & Conversion CONTENT

CAMPAIGN Brand building & CONTENT Destination focus

EDITORIAL Engage the audience & CONTENT Targeted search

PRODUCT/SERVICES Search & Conversion CONTENT

MAKING MORE CHANNEL OUT OF LESS ADAPTATION “Budgets are being squeezed – at the same time creativity & quality “We invest a lot of money in our TVC requirements are increasing.” commercial, but it doesn’t convert in other channels.” CREATIVITY ”Our current supplier is not creative enough” PERSONALIZED CONTENT OFF-BRAND “We need to adapt a large volume of content to our speciﬁc target groups and MATERIAL markets.” “Production guidelines are not followed – there is no consistency in our content.”

GOING FROM THIS … TO THIS

COMPANY UNITS AGENCIES CHANNELS COMPANY UNITS AGENCY CHANNELS

WWW WWW

CENTRAL HUB

WWW MAIN OUTPUT

ONE CHANNEL GOING FROM THIS… MAIN OUTPUT WWW

ONE CHANNEL

MAIN OUTPUT WWW

… TO THIS FORMATS WWW WWW TARGET GROUPS WWW LENGTH WWW MAIN OUTPUT LANGUAGE

OUTGOING OUTPUTS BETWEEN 2000 AND 3000 FILMS

TRADITIONAL PRODUCTION ADAPTATION-BASED PRODUCTION BUDGET BUDGET

DECREASING MARGINAL COST

QUANTITY QUANTITY

ENGAGE YOUR AUDIENCE ON ANY PLATFORM, IN ANY MARKET, IN ANY LANGUAGE.

SHOW PRODUCT

EXPERTISE CONNECTED WATCHES FROM We understand the importance of optimizing SWEDEN the content to ﬁt each channel and its target groups. We edit the storyline, no matter if it’s MESSAGE a post on Instagram, a DOOH screen or a cinema commercial. GET MORE OUT OF YOUR DAY

DISCOVER MORE AT KRONABY.COM

CTA

BRAND © CHIMNEY GROUP CREATIVE ASSET OPTIMIZATION CONNECTED YOUTUBE COMMERCIAL STORY LINE WATCHES FROM SWEDEN CHANNEL MESSAGE EXPERTISE SHOW PRODUCT We know the importance of optimizing the content to ﬁt each channel and its target groups. We edit the storyline, no matter if it’s BRAND a post on Instagram, a DOOH screen or a cinema commercial.

ESTABLISH EMOTION

GET MORE OUT OF YOUR DAY

DISCOVER MORE AT KRONABY.COM

CTA © CHIMNEY GROUP CREATIVE ASSET OPTIMIZATION FORMAT EXPERTISE We have experience of producing creative solutions for a broad range of formats and screens, all over the world, from simple to exceptionally complex. From a standard 16:9 source-ﬁle we create tailor-made solutions for any DOOH screen or digital platform no matter the complexity.

CONVERT 17% OPTION A

WITH A/B A/B TEST

TESTING 25% Higher volumes enables better conversion. We always recommend our clients to A/B test, to make the most out of the existing trafﬁc and help to increase conversion OPTION B without having to spend on acquiring new trafﬁc.

SWE GER JPN SWE GER JPN

BRAND BRAND ENG FRA SPA ENG FRA SPA 0.30 0.15 16:9 1:1 A B

SWE GER JPN SWE GER JPN

FEMALE GROWN UPS PRODUCT PRODUCT ENG FRA SPA ENG FRA SPA 0.30 0.15 16:9 1:1 A B

SWE GER JPN SWE GER JPN

BRAND BRAND ENG FRA SPA ENG FRA SPA 0.30 0.15 16:9 1:1 A B

SWE GER JPN SWE GER JPN

MALE KIDS PRODUCT PRODUCT ENG FRA JPN ENG FRA JPN 0.30 0.15 16:9 1:1 A B 768 OUTPUTS

FPB

FPG CASE STUDIES

SIX MARKETS, ALL CHANNELS When launching their watches with smart technology Kronaby turned to Chimney for help with marketing strategy and tactical conversion. Kronaby was about to launch in 6 different markets, all with different languages, so language versions of all the adaptations were required.

THE CAMPAIGN Input material: 2 min ﬁlm, Output material: 270 outputs (5 target groups, 3 messages, 3 formats, 6 languages), Project duration: 4 weeks.

The key challenge was to produce both brand building and converting communication assets around a completely new brand.

The watch industry is also a very special market, legacy is key as well as premium components.

So how should we communicate and build a brand where the smart functions are not shown at ﬁrst sight and sell the watch at the same time?

© CHIMNEY GROUP 2019 BRAND PROMISE Kronaby Connected watches Overall Communication stand point Experience more in life Get more out of life Campaign concept “Less screen time” Be more present Stay connected with Get more out of life

Connected. Not Distracted

To build a brand you need to tap into the To make people choose a Kronaby watch instead emotion of what it means to wear a Kronaby. of another (connected) watch we need the audience to know all the beneﬁts and the What kind of feeling do Kronaby represent in qualities within the watch. diﬀerent types of situations? The audience should come as close to the It’s important to evoke emotions. product as possible.

PURPOSE: TO GET THE MOST OUT OF EACH PRODUCTION CONNECTED. NOT DISTRACTED HOW: 1. IDENTIFY NEEDS, 2. PLAN THE SHOOT, 3. EXECUTE AND PRIORITISE FOCUS: QUANTITY AND QUALITY

CONNECTED. NOT DISTRACTED

A/B TESTING: WHAT MESSAGE/ CTA / EMOTION / PRODUCT IS MOST OPTIMAL?

CONNECTED WATCHES GET MORE OUT OF FROM SWEDEN YOUR DAY DISCOVER MORE AT KRONABY.COM

“MESSAGE” PRODUCT PRESENTATION BRAND ESTABLISH EMOTION BRAND + CTA

GERMAN SPANISH ITALIAN

GLOBAL MARKET, ALL CHANNELS Present in 81 markets, with more than 20 campaigns a year, H&M requires a large number of outputs. Chimney delivers more than 80 000 ﬁles annually for the global fashion retailer and has been doing so for the past 15 years.

PER CAMPAIGN Input material: One master film file Outputs: 4000 files (81 markets, 20 formats) Project duration: 4 weeks

CASE STUDIES H&M

H&M

Get ready for a magical holiday with @Nickiminaj, @iJesseWilliams and John Turturro. 4 432 visningar Watch the full video at hm.com on 28.NOV.2017 #HM

H&M Get ready for a magical holiday with @Nickiminaj, @iJesseWilliams and John Turturro. Watch the full video at hm.com on 28.NOV.2017 #HM

This outﬁt makes us think of glamorous seaside towns and the scent of salt in the air. What does it make you think of? ☁ #HM

TWO MARKETS, ALL CHANNELS

WHILE LAUNCHING THEIR NEW PRODUCT IN POLISH/ HUNGARIAN MARKET, THE CHIMNEY COMPANY HELPED WITH PRODUCTION AND POSTPRODUCTION FOR THE NEW SURF BRAND. SURF WAS ABOUT TO BE LAUNCHED IN 2 DIFFERENT MARKETS (PILLS IN POLAND AND LIQUIDS IN HUNGARY) WITH DIFFERENT PRODUCTS, LENGTH OF SPOTS AND MESSAGES.

THE CAMPAIGN

Input: 30 sec TVC

Output: 30 outputs (different target groups, 2 messages, 9 different formats)

Duration: 1 year campaign

1. FILM PRODUCTION, POST-PRODUCTION & ADAPTATIONS 2. 2D & 3D ANIMATIONS 3. CREATIVE ASSET OPTIMIZATION 4. YOUTUBE OPTIMIZATION 5. EDISEN - LIBRARY TOOL 6. MOTION BRANDING 7. CHANNEL STRATEGY

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