March 2009 Volume XXXVIII Number 3 The A Publication of the American Translators Association CHRONICLE In this issue: Growing Your Client Base Translation in Every Classroom Environmental Translation Market Overview 50Years 1959 – 2009 Advance to the NXT level with Transit X TermStar NXT – Fuzzy Term catches on every time XX Transit NXT Fuzzy Technology is now available in TermStar. Simply point TermStar in the right direction and it finds the term you are looking for – providing a higher hit rate for terminology searches. NXT STAR Group America, LLC Transit offers you an optimized translation memory and terminology manage- 5001 Mayfield Rd, Suite 220 ment solution that easily interfaces to workflow and content management systems. NXT Lyndhurst, OH 44124 Whether you use Transit for translation, editing and proofreading, terminology Phone: +1-216 -691 7827 management, project management or markup, you will achieve your goals with its Fax: +1-216 - 691 8910 many intelligently designed and new powerful features. All this and more in an E-mail:
[email protected] ergonomic and friendly working environment. www.star-group.net Transit NXT – the ideal equipment for translation and localization! STAR – Your single-source provider for corporate product communication March 2009 American Translators Association Volume XXXVIII 225 Reinekers Lane, Suite 590 • Alexandria VA 22314 USA Tel: +1-703-683-6100 • Fax: +1-703-683-6122 Number 3 Contents March 2009 E-mail:
[email protected] • Website: www.atanet.org A Publication of the American Translators Association 12 Grow Your Client Base, Increase Your Rates, and Make LSPs Love You: A How-to By Terena Bell and Madalena Sánchez 12 Learn how translators can grow their client base, increase rates over time, and become a language service provider’s go-to person.