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cartoon digital 28-30 November 2017 Madrid (Spain) Creating Entertainment for Connected Screens Top speakers • Market trends • Case studies • Networking www.cartoon-media.eu CartCoaorntoon Business ran Canaria - ES) Business .C (G s de G alma as P 8, L 201 ay 9 M 7- Conference > New Emerging Business Models in Animation www.cartoon-media.eu Partners CARTOON DIGITAL IS ORGANISED BY WITH THE SUPPORT OF IN COLLABORATION WITH CARTOON IS SPONSORED BY 3 4 Community of Madrid nimation is a sector closely linked with innovation in the cinema and the audiovisual sector. It became the best laboratory to A experiment effects and innovations that will be applied later in other fields. Within the cultural sector, it is emphasized as a source for the creation of young and qualified jobs. The Council of Culture, Tourism and Sports of the Community of Madrid offers support to animation through each of its lines of activity linked with the cinema. The annual support requests for the production of short films and the development and promotion of films include animation. Clear examples of support from the Community of Madrid in the animation field are the short films “Tadeo Jones” and “Tadeo Jones y el sótano maldito” which were supported at that time by the Community of Madrid through its request for support for the production of short films and that was the seed of the film “Las aventuras de Tadeo Jones”, a film that was a worldwide commercial success and that was seen in Spain by almost three million spectators. The festivals and cinematographic events fostered by the Community of Madrid are also a screen for the promotion of animation. The Week of the short films and ALCINE, Cinema Festival of Alcalá de Henares – Community of Madrid, include animation in the programming of all sections. In other programs highlighted by its number of spectators, like the Summer Cinema of the Community of Madrid, animation represents an outstanding percentage in the programming. With the purpose of promoting even more animation, the Community of Madrid celebrates since 2016 the World Day of Animation through many activities and films projections. In 2017, we wanted to go further by welcoming in our region the celebration of this new Cartoon edition. The trajectory of Cartoon Digital is undeniable as a professional forum of meetings, exchange of knowledge and experiences. The Community of Madrid is a meeting place and a creativity opportunity. We are sure that this forum can be the starting point of new projects of high creative diversity. We wish welcome to the Community of Madrid to Cartoon Digital 2017. 5 Pitching & co-pro forum for animation films cartoon movıe 7-9 March 2018 • Bordeaux www.cartoon-media.eu 6 Pitching & co-pro forum for animation films cartoon Marc Vandeweyer General Director of CARTOON movıe ver the years Cartoon Digital has always tried to enlighten 7-9 March 2018 • Bordeaux animation producers on the new developments in the digital world that can impact the writing, production, financing and O distribution of their animated TV series and animation films. And for this year’s edition, we have convened a prestigious line-up of 25 forward-thinking speakers from Europe and the USA to explain how animation producers can benefit from providing multiple content to multiple platforms. Embracing the challenges led by the new ways kids consume programmes and expect to be entertained today will feature high on the agenda. We will look in particular at how leading broadcasters are creating and commissioning new online programmes and also how animation producers are re-focusing their activities to integrate online routes to expand their brands and monetize their content better. Alternative sources of financing digital programmes will also be developed as new formats and animation programmes flourish on Video, VoD and SVoD platforms in Europe and the USA. Digital strategies, marketing and digital distribution will also be at the center of this year’s edition with real case studies attached. New synergies, partnerships with publishers, game companies and creative leaders using digital technologies like VR and AR will hopefully offer food for thought and open new areas of creation. We wish to thank our long-standing partners Creative Europe/MEDIA and the Comunidad de Madrid and Film Madrid for their support to animation professionals. We wish participants a great event where we hope you will acquire new www.cartoon-media.eu skills, enlarge your networking base and fine-tune your digital projects. 7 Map Anima Kitchent Studio Los Montes de Galicia NH Alonso Martínez Restaurante Bar Tomate Academia De Cine NH Collection Colón Platea Madrid 8 Restaurante Arzabal Museo Reina Sofia information THE VENUE ORGANISATION COMMITTEE Academia De Cine CARTOON Calle Zurbano 3 Marc Vandeweyer Yolanda Alonso 28010 Madrid Joëlle Kesenne Mélanie Benor T (34) 91 593 43 33 Laura Nguyen Stéphanie Siegels Soumaya Hamoumi Elodie Wattiaux HOTELS Alexandra Le Seigneur NH Collection Colon **** Av. Huart Hamoir 105 Calle Marqués de Zurgena 4 1030 Brussels - Belgium 28001 Madrid T (32) (2) 242 93 53 T (34) 91 576 08 00 [email protected] NH Alonso Martinez *** www.cartoon-media.eu Calle Santa Engracia 5 28010 Madrid T (34) 91 594 02 13 SERVICES Technical supplier LUNCHES Neumann & Müller Restaurante Bar Tomate Wettersteinstraße 1 Calle Fernando el Santo 26 82024 Taufkirchen/Munich 28046 Madrid T (49) (89) 500 36 10 T (34) 91 702 38 70 [email protected] www.neumannmueller.com RESTAURANTS Welcome Dinner – 28 November Arzabal Museo Reina Sofia Calle de Santa Isabel 52 Edif. Sabatini 28012 Madrid T (34) 91 528 68 28 Cocktail Drinks – 29 November Anima Kitchent Studio Puenteáreas 11 28002 Madrid Farewell Dinner – 30 November Platea Calle de Goya 5-7 28001 Madrid T (34) 91 577 00 25 9 programme TUESDAY 28 NOVEMBER Arrival of Participants 12:45 – 14:10 Lunch with all participants at Bar Tomate 14:15 Opening Words Speakers: Yolanda Alonso (CARTOON) Jaime de Los Santos (Comunidad de Madrid) 14:30 – 15:15 Keynote Speech: The Way Forward for Animation Disney is a world leader in kids programmes as broadcaster and media company. Orion Ross, VP Content-Animation-Digital & Acquisitions at the Walt Disney Company EMEA will explain the vision and strategy of the different channels and how they are fostering innovation, using latest technologies to create the new digital Disney brands. Speaker: Orion Ross (The Walt Disney Company- EMEA) Moderator: Christophe Erbes 15:15 – 16:15 Digital Animation in Spain A selection of the best of digital animation in Spain, powered by Diboos, the Spanish federation of associations of animation producers. Speakers: Jonás Ojeda de Vincente (Zinkia) Carlos Biern (Diboos) Moderator: Manuel Cristóbal 16:15 – 16:45 Coffee break 16:45 – 17:30 Alternative Sources of Financing Digital Content Raising private funds through the “High Networth Individuals” and the EIS scheme, The Ingenious Group is a key partner when it comes to gap financing, cash flow management and contract discounting. With her financing and distribution experience, Emilie Frelon has joined with Caroline Percy to raise alternative sources of financing for animation programmes (series and films). Both speakers will showcase “Bottersnikes and Gumbles”, an original TV series made for the BBC and Netflix and will go through the steps of funding, exploiting and managing rights for the different digital windows. Speakers: Emilie Frelon (Koala Media Consultancy) Caroline Percy (The Ingenious Group) Moderator: John Lomas-Bullivant 19:30 Welcome Walking Dinner at Restaurant Arzabal Museo Reina Sofia 10 WEDNESDAY 29 NOVEMBER 9:00 – 10:15 Exciting Innovation and Digital Developments from Major European Broadcasters With kids’ entertainment at the core of their activities, the main European public broadcasters have anticipated the shift from linear to digital broadcasting and commissioning. All-content VoD and SVoD services for France Télévisions, iPlayer for the BBC and app and game developments from all 3 leaders will be showcased. Speakers: Julien Borde (France Télévisions) Jackie Edwards (BBC Children’s) Yago Fandiño Lousa (Radio Televisión Española (RTVE)) Moderator: Christophe Erbes 10:15 – 10:45 Coffee break 10:45 – 11:45 Digital Platforms for Kids and Adults’ Content As they are becoming main viewing windows, VoD and SVoD platforms are being funded by large groups like Vivendi for Studio+ and resorting to non traditional sources of financing as is the case for Azoomee. They offer a wealth of prime video and game content to their subscribers. From premium short mobile series geared toward 15+ audiences and safe apps for primary-aged kids, our 2 speakers will talk of the kids and adult markets for these new digital audiences. Speakers: Estelle Lloyd (Azoomee) Aline Marrache-Tesseraud (Canal+ Group / Studio+) Moderator: John Lomas-Bullivant 11:45 – 12:30 Digital Strategy: How Smart Design Creates your Community With digital strategy on everyone’s lips and a strong business focus on revenue opportunities, marketing, discoverability and multiple-entry points, an approach to digital can feel like the wild wild west. Alison Norrington, CEO & Founder of Storycentral, Executive Producer of the VR thread for children’s media conference, storyteller and experience designer, will talk about how circling story with smart design can help guide a digital strategy. By framing it with a different “why”, looking at how the illusion of interactivity and “magic” works, narrative design can meet experience design and emotional design. Alison will walk you through some case studies of new and traditional animation storytelling that has helped to create a digital ecosystem, informing digital strategy with a heartbeat of experience design that engages fans in ways that go beyond simply “digital” and creates a loyal and excited community. Speaker: Alison Norrington (Storycentral) Moderator: John Lomas-Bullivant 11 12:30 – 13:00 Case study: “Studio Killers”, a Social Media Phenomenon “Studio Killers” is an animated virtual band made up entirely of fictional characters portrayed through both animated videos and stunning original artwork.
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