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Tal Rosenblum

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Tal Rosenblum PROJECT SAMPLES EXPERIENCE Promax TAL Task & Purpose We Are The Mighty ROSENBLUM Douglas Elliman Hi, I’m Tal. A multimedia designer with a background in CONCEPT WORK visual design, technology, and film. I’m passionate about art, philosophy, and well-being. Ruty Pentax K-02 I believe good craft is simply good process. And for me the process starts with questioning assumptions to get to the root issue. That way the solution addresses a core issue and not patch a temporary one. I’m always on the lookout for a culture that shares my values for life-long learning and excellence. TAL ROSENBLUM [email protected] PROJECT GRAPHIC DESIGN \ MARKETING Design and created assets spanning print, such as signage; SAMPLES and digital, such as social media and email marketing. Promax Additionally pitched notes on brand strategy moving forward. EXPERIENCE EMAIL BLASTS - SAMPLES 36’ X 20’ ESCALATOR WALL SIGNAGE SOCIAL MEDIA CAMPAIGN - Promax SAMPLE Task & Purpose We Are The Mighty Douglas Elliman CONCEPT WORK Ruty Pentax K-02 7.5’ X 5’ PRINT SIGNAGE AWARDS PAMPHLET - SAMPLE PROMAX AWARDS: NORTH AMERICA STATION 2019. WINNERS PROMAX AWARDS: NORTH AMERICA STATION 2019. JUDGES PROMAX AWARDS: NORTH AMERICA STATION 2019. JUDGES ANDREW LENNIE JASON DOYLE SHAWN DICKERMAN DIRECTING USE OF MUSIC WITH ORIGINAL LYRICS ARI PITCHENIK JEFF PITNER SHERRY CARPENTER GOLD JORDAN SANDLER WEATHER GOLD BOB ST CHARLES JOHN KUKLA STEVE BAILEY JINGLE DEAR NEIGHBOR KADN NEWS15 MEGATRAX CUSTOM BRANDON HEYBURGH KATRINA KEHOE SUE DOBMEIER CHLOE HOUSER KELLEN DARGLE SUSAN TRACY-DURANT SILVER SILVER THE RAIDERS ARE COMING JORDAN SANDLER WEATHER CHRIS GOLDEN KEVIN ADLER SUZI MAHE 2018 JINGLE KVVU-TV FOX5 VEGAS KADN NEWS15 DALE LOCKETT KIYOTOMI IMAI TERRI PECK BEST USE OF DESIGN MUSIC OR INSTRUMENTAL DAN CLARK KRISTEN PINTO TIM HOWICK THEME WITH OR WITHOUT GOLD DAN KLINTWORTH KYM PEOPLES TINA VEON VOCALS TVA LOOK 2018 DAN WEIG LARRY WATZMAN TOM VODICK GROUPE TVA GOLD THE LEBRON JAMES FAMILY DANA FELDMAN LAUREN RIDGLEY TONY GETTS SILVER FOUNDATION: BIGGER THAN PRISE2 NEW LOOK DANIEL HAMILTON MARC MORRISTON TRACY LETIZE BASKETBALL GROUPE TVA WKYC DANIEL MEYERS MARY BORGER WES POLLARD SOUND DESIGN SILVER DANIEL SPANGLER MELISSA CRAWFORD WILLIAM MURPHY GOLD TEXAS CONNECTS US 4.0 DANIELLE RAY MICHAEL KARMANOS NEWS 4 SA - 60 SECONDS TO KXAS BRAND MARKETING, AIR PLANET 365 DAVID REDIG MICHAEL KOMMERSMITH WOAI SET DESIGN DAVID SHEARER MIKE MAAS SILVER GOLD DAVID STOTTS NOAH KOZINKO THE JAM SPRING KTVU SET DESIGN WCIU DEVLIN DESIGN GROUP DENA MCFADYEN OTTO PETERSEN USE OF ORIGINAL MUSIC IN A DIXON JOHNSTON PAM BAUMANN SILVER PROMO WMUR SET DESIGN DOMINIC GAUNA PAUL SLOAN GOLD DEVLIN DESIGN GROUP DONNA DUBE PAUL SPINGOLA TEXAS CONNECTS US 4.0 “BEHIND THE SCENES” KXAS BRAND MARKETING, PROMOTION: LONG/SHORT ELIZABETH MONTIJO PETER MASUCCI PLANET 365 FORMAT ELLEN POLITI RHONDA HALAREWICH SILVER GOLD WPIX WE ARE NEW YORKS EMILY MOWERS ROB DWYER ON YOUR SIDE TONIGHT WITH VERY OWN JAMIE BOLL ERIC BERSHON ROBERT AYSON WARNER/CHAPPELL WBTV PRODUCTION MUSIC FRANCESCA PAYNE SCOTT ALTUS TAL ROSENBLUM SILVER GARY WANN SEAN DIXON DEBATE DAY WOOD TV [email protected] PROJECT GRAPHIC DESIGN \ SALES DECK Created a pitch deck for Task & Purpose’s sales and SAMPLES marketing team. Work included brand research, graphic Task & Purpose design and layout, and photo sourcing. EXPERIENCE Promax ORIGINAL DECK (SAMPLES) Task & Purpose BBMC CASE STUDY TODAY’S TOP VETERAN INFLUENCERS REACH, Reaching a real audience ENGAGE AND INSPIRE MILLIONS MORE AMERICANS WHO HAVEN’T SERVED. For Active Duty, Veterans & Military Families & Military Enthusiasts. Sales Deck Task & Purpose is a digital media brand that produces engaging, cross-platform content ranging from culture to humor to news! Our brands reach an audience of 5MM+ across all channels each month! The only Veteran-owned & operated media company in the Brand Guidelines space, and is the fastest growing platform in the country, Task & Purpose is the voice of the military community! THIS AUDIENCE POSSESSES $1.5 We Are The Mighty TRILLION IN SPENDING POWER Sources: SheerID, MRI Source: Nielsen Insights Douglas Elliman CONCEPT WORK REVAMP DECK (SAMPLES) Ruty AUDIENCE & MARKET News Lifestyle Entertainment Benefits The fastest growing veteran-owned and operated Breaking news with an Delivering relevant Entertaining the Empowering our media organization. insider perspective on articles on the latest military-veteran audience with current events. trends and culture. community with our important information CONTENT CONTENT CONTENT point of view. for success.CONTENT We are the fastest growing digital media Our monthly visitors, page views, and Our Brand Our Brand company dedicated to this important website traffic is close to one hundredOur Brand Our Brand audience, and the only veteran owned news percent organic and our social media Pentax K-02 Audience & Market Audience & Market Audience & Market Background organization serving considerable scale platforms continue to grow and extend our Expertise Opportunity across different platforms. advantage over competitors. Services Services Audience & Market Engagement Content Expertise Content Expertise Services Demographics Impact Impact OUR BRAND SERVICES Case Studies Task & Purpose — It’s in the name. Services Branded Content Branded Content Purposeful impact. Meaningful success. Contact Case Studies Monthly3.25MM+ unique visitors Monthly8MM+ page view Facebook590K+ Followers Instagram77K+ FollowersDisplay Advertising Display Advertising Task & Purpose was created to empower Our expert staff of writers, filmmakers, and 25% YoY Growth 50% YoY Growth We offer true and meaningful impact to our Our marketing and hiring campaigns Contact Hiring Hiring service members, veterans, and military influencers, include a diverse group of men audience, subscribers, and followers, maintain the same commitment to family members with a digital media and women from different backgrounds with Social Media Social Media engaging in a conversation across a number excellence for clients as we execute effective company that they could trust to represent unique perspectives and commitment to the of important and relevant topics, issues, and branded content, sponsored editorial, social Case StudiesK Case StudiesK their community. audience. subjects. media, and display activations. Videos5.5MM watched per month Average3:23 engaged time Email250K+ subscribers Email50% subscriberContact Contact 32% Open Rate growth YOY DATA AS OF MAY, 2019 SERVICES SERVICES RIP IT LOWE’S CASE STUDIES Display Advertising. Website & Email Takeover. Social Media. Engaging the entire military community Telling an authentic brand story Our Clients. We love working with brands that Owned and operated platforms that inform, entertain, and engage a growing audience of Growing platforms creatively and effectively run by veterans and civilians who know the positively impact our audience. CONTENT consumers to actively participate in conversations and products important to lifestyle.CONTENT community and intimately understand the conversations that motivate high engagement.CONTENT CONTENT CONTENT Our Brand Our Brand Our Brand Our Brand Our Brand DISPLAY ADVERTISING EMAIL TAKEOVER FACEBOOK INSTAGRAM Audience & Market Audience & Market Audience & Market Audience & Market Audience & Market Services Services Services Services Services Content Expertise Content Expertise Case Studies Case Studies Case Studies Impact 970x250 Impact Case Study 1 Case Study 1 Case Study 1 Branded Content Branded Content Case Study 2 Case Study 2 Case Study 2 Display Advertising Display Advertising Our Clients Our Clients Our Clients Hiring Hiring Contact Opportunity Approach Result Contact Opportunity Approach Result Contact Rip It enjoys cult status in the military We launched a multi-pronged campaign to Initial results have been strong, Social Lowe's found a better way to engage the We launched and activated a direct display Delivered ~20MM authentic impressions Social Media Social Media community, and were looking to tap into reach active duty service members and posts are seeing 1,000+ organic shares, military-veteran community by hiring Task media campaign optimizing for viewability, over 90 days resulting in 80% viewability, a K K those sentiments in an authentic way. veterans through targeted, platform- including among military influencers with & Purpose as the sole-source provider to attribution segmentation, frequency and click through rate 1.5x above the industry Case Studies Case Studies specific content. The consistent theme is large personal followings, and Task & reach and engage the audience through a engagement. average, and an increase in retail foot 520x134 300x250 finding humor in the reality of military life Purpose content is also outperforming on massive direct to consumer digital traffic to Lowe’s home improvement Contact Contact and peppering in memories about the the brand’s own channels. marketing campaign. locations. product. TAL ROSENBLUM 300x250 [email protected] PROJECT GRAPHIC DESIGN \ BRAND GUIDELINES As part of the research process, created brand guidelines SAMPLES in order to codify the brand’s intentions and visualize how to Task & Purpose extract an authentic personality. EXPERIENCE Promax INTRODUCTION COLORS Task & Purpose — It’s in the name. Solid Colors Task & Purpose Task & Purpose is a media company that creates authentic and unfiltered We mainly keep our main palette practical, but we don’t shy away from stories on military and veterans issues.
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