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PRODUCT CATALOG | SEPTEMBER 2018 Your partner for data driven programmatic solutions Table of Contents Cross-Platform Capabilities » ..................................................... 5 Service Models » .................................................................................................... 7 Targeting Tactics » ................................................................................ 9 Geo-Fencing » ......................................................................................................... 10 Keyword Search Retargeting » ............................................................................ 22 Facebook Newsfeed » ........................................................................................... 23 Native Programmatic » .......................................................................................... 24 Site Retargeting » ................................................................................................... 25 Contextual Targeting » .......................................................................................... 26 CRM Targeting » ..................................................................................................... 28 Programmatic Video » ........................................................................ 29 PRODUCT CATALOG OTT/CTV » ......................................................................................................... 31 SEPTEMBER 2018 The Data Difference » .......................................................................... 34 The audienceGPS Data Network » ..................................................................... 35 audienceGPS DMP » .............................................................................................. 36 What is Unstructured Data? » .............................................................................. 37 Breaking the Black Box » ...................................................................................... 39 Audience Building » ............................................................................................... 40 The New Rules of Recency » ................................................................................ 42 Data Transparency » ............................................................................................. 43 Optimizations » ...................................................................................................... 44 Inventory » ..................................................................................................... 47 audienceGPS Standard Creative Specs » ......................................................... 53 Bulk DFP/DFA Upload » ........................................................................................ 55 Prospecting Dynamic Creative for Auto » ......................................................... 56 Fixed Feed Dynamic Creative » ........................................................................... 58 Reporting & Analytics » ......................................................................................... 59 Brand Safety, Fraud Prevention, & Viewability » .............................................. 65 Industry Compliance » .......................................................................................... 66 data driven programmatic – find your audience 2 Introduction to audienceGPS YOUR PARTNER FOR DATA DRIVEN PROGRAMMATIC SOLUTIONS Our clients leverage audienceGPS' ability to customize audiences to local needs, provide superior performance on high volumes of localized campaigns, and deliver efficiently to drive higher ROI in their digital businesses. Cross-Channel Full Suite of Tactics Full Service Capabilities • Geo-Fencing • Managed Service • Mobile • Search Retargeting • API Integration • Video • Facebook Newsfeed • Display • Native Programmatic • Native • Site Retargeting • Social • Keyword Contextual Targeting • Audio • Category Contextual Targeting • OTT / Connected TV • And many others Where We Excel Precise Data Driven Programmatic Audience Development Our audiences are created by developing extensive data assets that work in tandem with our programmatic tactics to pre- qualify our intended audience prior any ads are served. The data assets pre-define actions that need to be taken by a prospective audience member to be targeted. Deep Campaign Conversion Tracking Unmatched campaign conversion capabilities allow campaigns to report on 4 levels of site conversion by pages, sub- domains, or button clicks. Utilizing cross platform tracking allows for additional campaign conversion measuring mobile device movement from targeted geo-fenced locations into physical conversion zones. All reporting is available for clickthrough, and viewthrough. National Campaigns With Highly Localized Audiences Nomenclature, local preferences, and buying habits vary from city to city across the country. By optimizing audiences to local needs and delivering customized creatives for different locations, audienceGPS delivers improved performance compared to platforms that use pre-packaged segments and target nationally. In addition, our completely transparent and highly granular analytics system provides deeper insights that enable brands to continually improve their marketing efforts. Delivering Performance On High Volumes of Localized Campaigns audienceGPS' ability to optimize audiences for local needs, coupled with its automated processes for campaign entry, management, optimization, and reporting, enable us to deliver performance on high volumes of localized programmatic campaigns. Whether your company manages hundreds or thousands of campaigns, Simpli.fi is the proven solution for you. data driven programmatic – find your audience 3 Introduction to audienceGPS How We Are Different Campaigns Aligned to Optimal DSPs, and Trading The programmatic platform built for localized Desk Capabilities campaigns There are real benefits to working with an agency that operates multiple DSPs, and a Trading Desk. Some • Real-time campaign management, insights, and platforms have better native inventory, while others are reporting available through audienceGPS' user better for geo-fencing, have a stronger 3rd party data interface and API segment or video ad delivery capabilities. The point is, • Automated mobile and display ad creation via based on client objectives, audienceGPS will utilize the OnTarget, audienceGPS' Ad Generator platforms that allow for greatest campaign success. • Improved attribution and transparent reporting • A workflow that allows users to manage high Creative Development Services volumes of campaigns without adding headcount Strong communication of an engaging ad message • Models specifically built to optimize at scale for aligned to client KPIs is the backbone of every high volumes of low impression campaigns successful campaign. The audienceGPS creative team • Geo-Fencing delivers unparalleled scale and is available to every client and well versed in all ad unit precision in mobile targeting creation, as well as what works: standard, native, rich • Keyword-level audience targeting drives media, video, audio, OTT / Connected TV, and social performance and delivery across channels media. Fully Managed Campaign Services Direct to publisher data network Our competitive advantage in the marketplace is • audienceGPS utilizes an in-house, proprietary web directly tied to our knowledge of digital marketing crawler and contextualization engine space as a whole, the programmatic environment, and • Utilize unstructured data to target, bid, optimize, how best to utilize it through multiple DSPs, etc. This and report at the data element level strategic knowledge is passed onto each client • Reduce data costs by eliminating the purchasing of campaign and allows the client to focus on their pre-packaged audience segments from 3rd party landing pages, site sales funnels, and KPIs. providers Who We Work With Local Media Groups Local & Advertising Agencies & Publishers TV, Radio, Cable, & Regional Brands Multi-Location Brands Newspaper data driven programmatic – find your audience 4 CROSS-PLATFORM CAPABILITIES Use unstructured data to target, optimize, and report at the individual data element level across all creative types. data driven programmatic – find your audience 5 CROSS-PLATFORM CAPABILITIES CROSS-PLATFORM CAPABILITIES Mobile audienceGPS supports in-app and mobile web inventory, geo-fencing with Conversion Zones to optimize and report on online and offline traffic, and Event Targeting to create custom audiences out of specific event attendees, as well as mobile-specific exchanges such as MoPub and Millennial Media. Video audienceGPS supports pre-roll, mid-roll, in-banner video, and can deliver across in-app, mobile web, and desktop browser inventory types. Display Engage your prospects and current customers in a way that’s meaningful to them. Native Experience a response rate six times higher than traditional display ads with native ad units built in real-time to match the publisher’s content and design. Native ads improve user experience and can be utilized with any audienceGPS targeting tactic, across all media types. Social Extend reach with inventory from the leading social media site, Facebook. Target users on Facebook Newsfeed using our access to Facebook’s massive data network of over 600 million user profiles. data driven programmatic – find your audience 6 SERVICE MODEL data driven programmatic – find your audience 7 SERVICE