PRODUCT CATALOG | SEPTEMBER 2018

Your partner for data driven programmatic solutions Table of Contents Cross-Platform Capabilities » ...... 5 Service Models » ...... 7 Targeting Tactics » ...... 9 Geo-Fencing » ...... 10 Keyword Search Retargeting » ...... 22 Facebook Newsfeed » ...... 23 Native Programmatic »...... 24 Site Retargeting » ...... 25 Contextual Targeting » ...... 26 CRM Targeting » ...... 28 Programmatic Video » ...... 29 PRODUCT CATALOG OTT/CTV » ...... 31 SEPTEMBER 2018 The Data Difference » ...... 34 The audienceGPS Data Network » ...... 35 audienceGPS DMP » ...... 36 What is Unstructured Data? » ...... 37 Breaking the Black Box » ...... 39 Audience Building » ...... 40 The New Rules of Recency » ...... 42 Data Transparency » ...... 43 Optimizations » ...... 44 Inventory » ...... 47 audienceGPS Standard Creative Specs » ...... 53 Bulk DFP/DFA Upload » ...... 55 Prospecting Dynamic Creative for Auto » ...... 56 Fixed Feed Dynamic Creative » ...... 58 Reporting & Analytics » ...... 59 Brand Safety, Fraud Prevention, & Viewability » ...... 65 Industry Compliance » ...... 66

data driven programmatic – find your audience 2 Introduction to audienceGPS

YOUR PARTNER FOR DATA DRIVEN PROGRAMMATIC SOLUTIONS

Our clients leverage audienceGPS' ability to customize audiences to local needs, provide superior performance on high volumes of localized campaigns, and deliver efficiently to drive higher ROI in their digital businesses. Cross-Channel Full Suite of Tactics Full Service Capabilities • Geo-Fencing • Managed Service • Mobile • Search Retargeting • API Integration • Video • Facebook Newsfeed • Display • Native Programmatic • Native • Site Retargeting • Social • Keyword Contextual Targeting • Audio • Category Contextual Targeting • OTT / Connected TV • And many others

Where We Excel Precise Data Driven Programmatic Audience Development Our audiences are created by developing extensive data assets that work in tandem with our programmatic tactics to pre- qualify our intended audience prior any ads are served. The data assets pre-define actions that need to be taken by a prospective audience member to be targeted.

Deep Campaign Conversion Tracking Unmatched campaign conversion capabilities allow campaigns to report on 4 levels of site conversion by pages, sub- domains, or button clicks. Utilizing cross platform tracking allows for additional campaign conversion measuring mobile device movement from targeted geo-fenced locations into physical conversion zones. All reporting is available for clickthrough, and viewthrough.

National Campaigns With Highly Localized Audiences Nomenclature, local preferences, and buying habits vary from city to city across the country. By optimizing audiences to local needs and delivering customized creatives for different locations, audienceGPS delivers improved performance compared to platforms that use pre-packaged segments and target nationally. In addition, our completely transparent and highly granular analytics system provides deeper insights that enable brands to continually improve their marketing efforts.

Delivering Performance On High Volumes of Localized Campaigns audienceGPS' ability to optimize audiences for local needs, coupled with its automated processes for campaign entry, management, optimization, and reporting, enable us to deliver performance on high volumes of localized programmatic campaigns. Whether your company manages hundreds or thousands of campaigns, Simpli.fi is the proven solution for you.

data driven programmatic – find your audience 3 Introduction to audienceGPS

How We Are Different

Campaigns Aligned to Optimal DSPs, and Trading The programmatic platform built for localized Desk Capabilities campaigns There are real benefits to working with an agency that operates multiple DSPs, and a Trading Desk. Some • Real-time campaign management, insights, and platforms have better native inventory, while others are reporting available through audienceGPS' user better for geo-fencing, have a stronger 3rd party data interface and API segment or video ad delivery capabilities. The point is, • Automated mobile and display ad creation via based on client objectives, audienceGPS will utilize the OnTarget, audienceGPS' Ad Generator platforms that allow for greatest campaign success. • Improved attribution and transparent reporting • A workflow that allows users to manage high Creative Development Services volumes of campaigns without adding headcount Strong communication of an engaging ad message • Models specifically built to optimize at scale for aligned to client KPIs is the backbone of every high volumes of low impression campaigns successful campaign. The audienceGPS creative team • Geo-Fencing delivers unparalleled scale and is available to every client and well versed in all ad unit precision in mobile targeting creation, as well as what works: standard, native, rich • Keyword-level audience targeting drives media, video, audio, OTT / Connected TV, and social performance and delivery across channels media.

Fully Managed Campaign Services Direct to publisher data network Our competitive advantage in the marketplace is • audienceGPS utilizes an in-house, proprietary web directly tied to our knowledge of digital marketing crawler and contextualization engine space as a whole, the programmatic environment, and • Utilize unstructured data to target, bid, optimize, how best to utilize it through multiple DSPs, etc. This and report at the data element level strategic knowledge is passed onto each client • Reduce data costs by eliminating the purchasing of campaign and allows the client to focus on their pre-packaged audience segments from 3rd party landing pages, site sales funnels, and KPIs. providers

Who We Work With

Local Media Groups Local & Advertising Agencies & Publishers TV, Radio, Cable, & Regional Brands Multi-Location Brands Newspaper

data driven programmatic – find your audience 4 CROSS-PLATFORM CAPABILITIES Use unstructured data to target, optimize, and report at the individual data element level across all creative types.

data driven programmatic – find your audience 5 CROSS-PLATFORM CAPABILITIES

CROSS-PLATFORM CAPABILITIES

Mobile audienceGPS supports in-app and mobile web inventory, geo-fencing with Conversion Zones to optimize and report on online and offline traffic, and Event Targeting to create custom audiences out of specific event attendees, as well as mobile-specific exchanges such as MoPub and Millennial Media.

Video audienceGPS supports pre-roll, mid-roll, in-banner video, and can deliver across in-app, mobile web, and desktop browser inventory types.

Display Engage your prospects and current customers in a way that’s meaningful to them.

Native Experience a response rate six times higher than traditional display ads with native ad units built in real-time to match the publisher’s content and design. Native ads improve user experience and can be utilized with any audienceGPS targeting tactic, across all media types.

Social Extend reach with inventory from the leading social media site, Facebook. Target users on Facebook Newsfeed using our access to Facebook’s massive data network of over 600 million user profiles.

data driven programmatic – find your audience 6 SERVICE MODEL

data driven programmatic – find your audience 7 SERVICE MODEL audienceGPS SERVICE MODELS

Managed Service • audienceGPS sets up and edits campaigns • Campaigns are monitored and optimized by the audienceGPS Client Success Team and the audienceGPS Ad Operations Team • Reporting and campaign insight provided by client services • Email and phone support from the audienceGPS client success team • Typical users: channel partners, publishers, global agencies, national brands • audienceGPS' auto-optimization models are available

data driven programmatic – find your audience 8 TARGETING TACTICS Reach potential or existing customers with digital targeted advertising. Use a blend of targeting tactics to target at every level of user engagement.

NATIVE PROGRAMMATIC GEO-FENCE TARGETING Responsive mobile or display ad unit built Targeting based on your location in real time to match publisher’s content. and your competitor’s locations.

CATEGORY IP TARGETING CONTEXTUAL INTEREST Target users by the Targeting on sites location of their IP address. with content relevant to your industry. ELEMENT-LEVEL ADDRESSABLE KEYWORD-LEVEL GEO-FENCING TARGETING CONTEXTUAL Target speci c households AT EVERY POINT OF Targeting content and physical addresses with USER ENGAGEMENT with terms relevant digital advertising using to your industry. actual GPS data.

KEYWORD SEARCH PROSPECTING DYNAMIC CREATIVE RETARGETING INTENT Targeting terms relevant to FOR AUTO your industry. Dynamically serve ads to your target market as they enter the research phase of buying a car.

CRM TARGETING SITE RETARGETING Targeting users from Targeting users who have previously an existing database. visited your website as they surf the web.

data driven programmatic – find your audience 9 Geo-Fencing

GEO-FENCING The most advanced location-based mobile advertising Geo-Fencing Benefits technology for targeting users based on specific geographic areas. audienceGPS' geo-fence technology • Incomparable scalability enables marketers to customize audiences through • Pinpoint accuracy custom targeting shapes with precise and accurate data. • Location file import and export capability We support bulk uploads of GeoJSON files to create • Granular localization via custom shapes around public areas like political and school shapes and sizes districts, street and highway boundaries, municipalities, • Variable recency (instant to 30 days) etc. • Boost mobile performance and reach • Retarget customers who visit or commute through any geo-fenced location Con igurable Geo-Spatial • Leverage targeted campaigns only to customers within a predetermined 290 Technology 55 physical proximity to your business audienceGPS generates 377 • The most reliable way to target mobile dynamic and configurable 33 users in your business’s proximity shapes custom to an 456 • Track offline or “last mile” conversions ot advertiser’s campaign. measure your campaign’s effectiveness Each user is matched 1:1 to • Target event locations during specific date a desired targeting zone. and time windows • Target physical addresses with a digital medium to build an audience based on plat line data

WHO ARE IDEAL CLIENTS FOR GEO-FENCING?

Brick & Mortar District-Specific Venue-Based Travel • Auto Entities Entities • Airports • Quick Serve Restaurants • Political Parties • Sports Areas • Truck Stops • Insurance Agents • Political Candidates • Concert Halls • Bus Stops • Retail • Municipalities • Amphitheaters • Hospitality • Counties • Convention Centers • Civic Groups • Colleges

data driven programmatic – find your audience 10 Geo-Fencing

What Are Conversion Zones? Managed-Service Conversion Zones are virtual boundaries drawn around an • Campaigns can be built, launched, optimized, and advertiser’s business location via a GPS map. Conversion reported on all in the user interface Zones allow advertisers to track what amount of physical • Customers can fully customize targeting shapes traffic at their location have previously seen one of their and sizes in the user interface (UI) ads from visiting another geo-fenced location. • All facets of Geo-Fencing campaigns from budget Why Use Conversion Zones? to shape configurations are instantly searchable in Identify audiences responding to mobile advertising by the UI visiting a physical location as opposed to a click or call. • audienceGPS' platform supports bulk uploads of • Track online-to-offline conversions shape data files (GeoJSON) to target larger areas • Enrich mobile performance like political and school districts, street and • Evaluate campaign effectiveness highway boundaries, municipalities, etc. Other mobile programmatic technologies lack the accuracy of audienceGPS to effectively attribute mobile audienceGPS' Unstructured impressions with physical visits to an advertiser’s Data Advantage location. How Conversion Zones Work Scalability Unstructured data allows for efficient and effective A virtual geo-fence is traced around a specific location campaign scaling without needing to adjust the where the advertiser wants to target customers visiting parameters of the geo-fenced locations. another physical location (e.g. a competitor’s store, a venue, or a specific part of town). • audienceGPS’ primary DSP sees approximately 600,000 apps Next, a Conversion Zone is traced around one or more of • audienceGPS' data collection is scaleable to the advertiser’s locations. multiple petabytes and is currently utilizing a When the customer enters the geo-fenced location, they petabyte size cluster will then be targeted with the advertiser’s ads on their Accuracy mobile device. A location-based campaign is only as good as the When the customer enters the Conversion Zone with accuracy of its data. audienceGPS captures and targets their mobile device and has previously been served the based upon actual latitude and longitude coordinates advertiser’s ad, the Conversion Zone recognizes the user and not derived latitude and longitude. and attributes their visit as an offline conversion for the Localization geo-fencing campaign. Our location data is not stored in grids (segments) which Reporting with Conversion Zones allows our targeting of custom shapes to utilize the Conversion Zone reporting includes the following metrics: actual latitude and longitude of the drawn shape. Other solutions that have a grid-based data retrieval system • Impressions inherently pull users from a grid, which may fall outside • Total Spend of a custom shape. • Clicks • View Through Visits • Click Through Visits Conversion Zones • Total Visit Rate (TVR) • Cost Per Visit The most powerful tool for tracking online-to-offline • Daily Visits conversions in mobile advertising. • Daily Total Conversion Zone Visits

data driven programmatic – find your audience 11 Geo-Fencing

Natural Days to Convert Geo-Conversion Lift Dashboards The average number of days it takes users, whether Analyze your geo-targeting campaigns in regards to they’ve been served an ad or not, to go from a target zone how they are driving traffic to their conversion zones to the conversion zone. with audienceGPS' Geo-Conversion Lift and Geo- Campaign Conversion Rate* Conversion Lift Overview Dashboards in the Reporting & The percentage of users who were detected in a target Analytics Center. Metrics within the dashboards include: zone, served an ad, and then detected in a conversion Geo-Conversion Lift* zone for the same campaign. Percentage difference in Campaign Conversion Rate Campaign Days to Convert vs. Natural Conversion Rate. Calculated by: (Campaign The average number of days it takes users who were Conversion Rate – Natural Conversion Rate) ÷ Natural served an ad to go from a target zone to the Conversion Rate. conversion zone. New User Campaign Conversion Lift* The campaign conversion lift with repeat Geo-Conversion Lift Methodology converters excluded. audienceGPS' Natural Conversion Rate provides a Converter Funnel convenient and intuitive baseline for comparison while Shows the relative number of Natural Converters avoiding the complexity of a formal controlled compared to New Natural Converters, Campaign experiment and the expense of a holdout set. This means Converters, and New Campaign Converters. marketers do not need to dedicate what is traditionally • Natural Converters: Users who have been detected 20% of their spend towards a hold-out set to accomplish in a target zone, and then detected in a conversion a conversion lift metric. This is ideal for localized zone within the number of days designated in the programmatic campaigns. It leverages audienceGPS' conversion attribution settings for that campaign, large mass of dynamic geo-location data to tell the target regardless of having been served an ad or not. user’s story and build the foundation for a statistically rigorous comparison test. • New Natural Converters: Natural Converters who have been detected for the first time in a conversion Baseline vs. Holdout Set zone within the number of days designated in the audienceGPS utilizes the Natural Conversion Rate as a conversion attribution settings for that campaign. baseline rather than a holdout set. This approach is well established statistically and often used in dynamic online • Campaign Converters: Users who have been application. It does not provide a cause-effect detected in a target zone, served an ad, then conclusion. Rather, the goal is an A/B comparison similar detected in a conversion zone within the number of days designated in the conversion attribution to A/B testing with the hypothesis, “Is the Natural settings for that campaign. Conversion Rate different than the Campaign Conversion Rate?” • New Campaign Converters: Campaign Converters who have been detected for the first time in Saturation Avoidance audienceGPS avoids the Natural Conversion Rate from a conversion zone within the number of days becoming saturated with users who have been served an designated in the conversion attributions settings for that campaign. ad by not including them in the calculations. This may decrease the users in the baseline calculation, but the Natural Conversion Rate* impact is negligible because of the preponderance of The percentage of users who have been detected in a geo-location data. It also allows faster convergence to target zone, not served an ad, and then detected in a statistical significance because the two rates will be conversion zone for the same campaign. further apart.

data driven programmatic – find your audience 12 Geo-Fencing

Geo-Conversion Lift Dashboard Sample View

data driven programmatic – find your audience 13 Geo-Fencing

Geo-Conversion Lift Overview Dashboard Sample View

data driven programmatic – find your audience 14 Geo-Fencing

Use Case

CARS.COM

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Auto Dealership An auto dealership would like to serve ads to potential customers who have recently visited their competitors’ locations and measure how many of those customers have visited their own location. First, the dealership can draw geo- fences around their competitors’ locations to serve ads to customers who have been to those locations. The dealership can then draw a Conversion Zone around their own location to track how many of their customers have seen an ad since visiting a competitor’s location.

data driven programmatic – find your audience 15 Geo-Fencing

Use Case

STATE

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Universities A university wants to track how many students, faculty, and visitors are attending sporting events at their stadium after seeing ads on their mobile devices on campus. The university can create a geo-fence around the campus to serve ads for the events to those on their campus. The university can then trace a Conversion Zone around their stadium to track how many attendees have been served an ad and then visited the stadium.

data driven programmatic – find your audience 16 Geo-Fencing

Additional Example Use Cases NASCAR Fans Target users attending a NASCAR event or other local Travelers (Hotels, Rental Cars, Airlines, etc.) race tracks. Target users who have been through an airport in the Bargain/Bulk Shoppers last day, week, or month, stayed in a hotel near the Target users who have been to a “big box” store recently airport, or visited an airport’s rental car lots. such as Costco or Sam’s Club. Grocery Shoppers DIYers Target users who have visited a grocery store within Target users who have been to a hardware store a specific timeframe. in the past few weeks such as Home Depot, Lowes, Drug Store Shoppers or Ace Hardware. Target users who have been in a CVS or Walgreens or Home Owners other major drug stores in the last day, week, or month. Target neighborhoods where there are older homes Golf Equipment Manufacturers that might require roof repair. Target areas that Target users who have been on a golf course within the have recently experienced hail damage. last month. Conference & Trade Show Attendees Target users visiting trade shows related to particular verticals (e.g. AdTech, CES, National Real Estate Show, National Cardiac Surgeon Convention, JP Power, etc.). Company Employees (B2B Application) Target users at particular companies by targeting corporate buildings or campuses. Mall Shoppers Target users who have visited a mall within the last two to four weeks. Skiers & Snowboarders Target users who have been to ski resorts, ski shops, or outdoor stores. Boaters Target users who have been on area lakes, spent time at marinas, or visited boat dealerships. Exercisers Target users who have visited a health club like LA Fitness in the last day, week, or month, and any area competitors. Outdoor Enthusiasts Target users who have visited an outdoors shop recently such as a Bass Pro Shop, Cabelas, REI, or Gander Mountain.

data driven programmatic – find your audience 17 Geo-Fencing: Event Targeting

Event Targeting How Event Targeting Works A virtual geo-fence is traced around an event location What is Event Targeting? where the advertiser wants to build an audience based on user visits to a particular location during a set, Event Targeting is a precise temporal geo-targeting scheduled timeframe. technology allowing advertisers to build an audience based on a geo-fence. With Event Targeting, advertisers When a user enters the geo-fenced location during the can target a custom, niche audience out of users who set timeframe, they will then become part of an audience attend a specific event during a predetermined time that can later be targeted following the event. window and serve ads to those users for up to thirty days after the event. Ideal Prospects for Event Targeting Why Use Event Targeting? Any advertiser wishing to target events or a group of • Self-contained, one-stop shop for a turnkey events at specific locations, dates, and times. Event Targeting solution • Granularity down to the hour level • Conferences, Conventions, and Tradeshows • Tool that builds audiences based on physical • Sporting Events — Pro Sports, NCAA, etc. locations during specific date and time windows • Concerts & Tours • Incomparable scalability • Radio Remotes • Fully automated process to run Event Targeting • Performing Arts — Opera, Theatre, Musicals, etc. campaigns on single or multiple locations, dates, • Festivals — Music Festivals, Renaissance and times Festivals, etc. • Audiences are portable and reusable • Fairs — State Fair of Texas, Oktoberfest, etc. • Upload multiple Event Targeting geo-fences via • Community & Cultural Events GeoJSON files • Fundraisers & Benefits • Parades • Venues — Madison Square Garden, Daytona International Speedway, etc.

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data driven programmatic – find your audience 18 Geo-Fencing: Event Targeting

Use Case B2B Conference An electronic supplier might be interested in targeting tech executives with a campaign promoting the latest electronics. Using Event Targeting, the advertiser could geo-fence a convention center hosting a conference for tech execs over a specific date and time range, and then later serve ads relevant to that audience.

CR3

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data driven programmatic – find your audience 19 Geo-Fencing: Addressable Geo-Fencing

Addressable Geo-Fencing

What is Addressable Geo-Fencing? audienceGPS' Addressable Geo-Fencing brings to advertisers a powerful, efficient, and accurate new way to target specific households and businesses with digital advertising.

Addressable Geo-Fencing can be used both as a stand-alone tactic and to improve the results of addressable TV campaigns, direct mail campaigns, and other marketing efforts that target specific households. By extending the reach, improving the frequency, and providing foot traffic attribution, Addressable Geo-Fencing makes all household device graph, and enables targeting of devices for up targeting efforts more effective. to 30 days after they have left address. • Effectively and efficiently onboard offline data. To use Addressable Geo-Fencing, advertisers upload up to 1 Create granular audiences from CRM systems and million street addresses into the audienceGPS platform. other offline databases (e.g. automotive lease Those street addresses are then automatically converted into renewals, households using internet but not video/ geo-fences that conform to the plat lines of each address. cable, etc.). Then, devices seen within those plat lines • Audiences are updated on a daily basis. are targeted with mobile, video, and/or OTT/CTV ads. Additional data targeting overlays can also be applied. How Addressable Geo-Fencing Works 1. Physical addresses which an advertiser wants to target Why Use Addressable Geo-Fencing? are uploaded into audienceGPS' platform. • Highly precise. Targeting is based off of plat line data 2. The addresses are then matched against plat line data from property tax and public land surveying to collect the exact physical location, size, and shape of information to maximize precision of addresses being the individually matched addresse. targeted. 3. The system then geo-fences each matched address to • Highly scalable. Up to 1 million physical addresses collect and target users specific only to that distinct can be targeted per campaign. address location. If desired, desktop, laptop, and OTT/ • Improved reach over IP-based solutions, which are CTV devices are also targeted through audienceGPS' being limited due to truncation of IP addresses in cross device graph. programmatic advertising. 4. Audiences at every single address are updated on a • Provides foot traffic attribution. Conversion daily basis. Zones can be used with Addressable Geo-Fencing campaigns to track uplift in foot traffic to the Within audienceGPS’s programmatic platform, lists advertiser’s location. of addresses are easily onboarded, matched and • Improves performance of addressable TV, direct mail, scrubbed of any personally identifiable information and other campaigns that target specific households so that there is no risk of a privacy breach. by extending their reach, improving their frequency, and providing attribution. Addressable Geo-Fencing Specs • Personalize creative based on address level • File Type: .CSV, limited to one million addresses. intelligence. • Address Format: Address, city, and state required. • Granular reporting. Report and break down campaign For best match results, please use USPS formatting. performance by ZIP+4 level. • Creative Types: Addressable Geo-Fencing can be • Cross Device. Targets all individuals at the address on deployed using any creative types in our system. multiple devices by leveraging audienceGPS' cross- • Anticipated Match Rate: 90% or above.

data driven programmatic – find your audience 20 Geo-Fencing: Addressable Geo-Fencing

Ideal Prospects for Addressable Geo-Fencing • Charities – Fundraising, Event Awareness, etc. Any business that has access to physical address lists • Healthcare – Dentists, Physicians, Veterinarians, etc. where address-level targeting is valuable, such as: • Politics – Political Parties, Campaign Awareness, etc. • Financial Services – Banks, Credit Card Companies, • Utility Providers – Cable, Internet, Electric, etc. Financial Planning, etc. • Auto Industry - Car Dealerships, Auto Services, etc. • Direct Mail Companies - Catalog, Post Card, • Real Estate – Brokers, Agents, etc. All-In-One, Standard, etc. • Restaurants - Fast Food Restaurants, QSR, etc. • And more.

Use Case - Cable/Internet A cable company that provides residential cable and internet services is interested in targeting addresses that are current cable subscribers, but not internet subscribers. CABLE CO. By partnering with audienceGPS the company could geo-fence each physical address that is not an internet subscriber and serve the household digital ads promoting special offers about their internet services.

Use Case - Automotive A local auto dealership is interested in targeting addresses that are due for an TRUCK TOWN upcoming lease renewal. By partnering with audienceGPS the company could geo-fence each physical address that is on their lease renewal list and serve them digital ads promoting special offers. Use Case - Healthcare A local dentist office is interested in pushing a promotion to current patients about their HAPPY SMILES new teeth whitening services. By partnering with audienceGPS the office could geo-fence each physical address that is on their marketing list and serve them digital ads promoting special offers about their services. Use Case - QSR A local franchise quick service restaurant is interested in pushing out a promotion to BURGERS surrounding neighborhoods. By partnering with audienceGPS the QSR could geo-fence each physical address that is on their marketing list and serve them digital ads promoting special offers. Use Case - Direct Mail Company A direct mail company wants to advertise digitally to the same audiences that they are sending direct mail pieces.

By partnering with audienceGPS, the company can use the same address-level data to EXTRA 15% OFF reach web connected devices that reside within the residence or business through ALL MERCHANDISE video, OTT/CTV, display, and native. Futhermore, visitation rates of targeted addresses to advertiser physical locations can be measured to validate total campaign impact on foot traffic.

data driven programmatic – find your audience 21 Tactics

KEYWORD SEARCH RETARGETING Connect with more searchers more often and more retargeting gives advertisers the ability to target effectively with audienceGPS' industry leading keyword- potential customers with display ads based on the level search retargeting. audienceGPS' search searches they perform across the web. retargeting enables advertisers to combine the effectiveness of search with the brand impact and reach of display. Intent data, such as keyword search terms, are the most effective targeting data available. Search

HOW SEARCH RETARGETING WORKS

GoodCars.com CarReviews.com AutoDealer.com Best Cars

A user performs a search. audienceGPS shows the The user clicks on audienceGPS collects data user an ad based on the the ad and converts. associated with the search. keywords searched.

audienceGPS Advantages

Keyword-Level Bidding, Reporting, Total Transparency and Optimization audienceGPS enables advertisers to know exactly how audienceGPS offers full visibility and control for each much of each dollar spent goes to media, data, and targeted keyword. Just like in search marketing, the platform costs. In addition, advertisers are able to see ability to vary bids for individual keywords is a must in the spend and performance of each keyword, domain, order to achieve optimum results. exchange, time of day, and more. In the spirit of this transparency, we do not engage in CPM arbitrage. Variable Recency Recency is a major factor in optimizing towards CPA, CTR, and CPC goals, and audienceGPS enables variable targeting and bidding based on the recency of the search event. For example, ads can be served to users who have searched within 15 seconds, 15 minutes, or 15 days of the time of their search.

data driven programmatic – find your audience 22 Tactics

FACEBOOK NEWSFEED

Boost reach with inventory from the leading social media site. Target users on their personalized Newsfeed using our massive data network for access to over 600 million user profiles.

We’ll place your ads within Facebook Newsfeeds based on: • Facebook Life Event Targeting • Facebook Demographic Targeting • Facebook Interest and Behavior Targeting

data driven programmatic – find your audience 23 Tactics

NATIVE PROGRAMMATIC

Native ads are a responsive ad unit built in real-time to • Aligns with IAB LEAN ad guidelines match a particular publisher’s content and design. Native • Ability to overlay audienceGPS targeting tactics, offers improved user experience and greater performance including Geo-Fencing, for maximum reach than traditional display ads by providing users a cohesive potential browsing and ad experience. • Emerging ad format with limited competition and expanding inventory A recent study by business analyst IHS forecasts that 63% of mobile display ads will be native by 2020. How it Works audienceGPS brings the power of unstructured data to Native ads are built from a variety of flexible the emerging format of Native Advertising. components provided by the advertiser: • Image: 1200x628, recommend for scaling audienceGPS Advantages • Headline: 25 character max (including spaces) • Improved user experience with less intrusive ads • Body: 90 character max (including spaces) • Six times higher response rate than traditional • CTA: 15 character max (including spaces) display ads • Destination URL • Personalized in real-time for each publisher’s site and individual user audienceGPS uses these components to build a creative • Delivers across all media types including mobile ad unit in real-time that blends seamlessly into a browser, in-app, desktop, etc. publisher’s content and design.

SAMPLE NATIVE ADS

In App Mobile Image EXAMPLE 1

10 Car Buying Tips Make buying a car easy and fun with these smart tips. NATIVE AD NATIVE AD EXAMPLE 2

Title Text 10 Car Buying Tips Desktop Body Text Make buying a car easy and fun with these smart tips. CTA Text Learn more 10 Car Buying Tips Destination URL Make buying a car easy and fun with these smart tips. Learn More www.example.com

data driven programmatic – find your audience 24 Tactics

SITE RETARGETING

Roughly 98% of consumers will leave a site without audienceGPS brings the edge of element-level converting. Here is your chance to re-engage those marketing to site retargeting. While most retargeting consumers with a completely new level of performance companies still operate at the group segment level, and insight. audienceGPS enables bidding, reporting, and optimization down to the smallest data elements Site retargeting serves ads to users who have already such as products, categories, or even pages viewed. visited your site while they are visiting other sites across the web. Following users based upon their browsing audienceGPS also supports feeds and dynamic behavior increases brand exposure and is an effective creative. method of converting site visitors into purchasers.

HOW SITE RETARGETING WORKS

AutoDealer.com CarReviews.com AutoDealer.com

A user visits a website audienceGPS shows The user clicks on the and browses various the user an ad based ad and returns to the products/services. on the pages they advertiser’s site viewed as they and converts. However, the user performed other online leaves without activities. converting. audienceGPS Advantages Enhanced ROI Audience Expansion audienceGPS' site retargeting campaigns outperform Discover the search and site visitation patterns of your segment-based campaigns by bidding, reporting, and existing customers and target prospective customers optimizing at the element level. based on similar browsing and search activity. Rich Resources audienceGPS campaigns have access to inventory from all major exchanges. Maximize the delivery of your site retargeting campaigns while delivering ads at the right time and place.

data driven programmatic – find your audience 25 Tactics

CONTEXTUAL TARGETING

Connect with potential customers by showing relevant or business and audienceGPS' contextual targeting ads to users as they browse content related to their technology will scour the Internet to find sites with interests. Contextual targeting looks at the category or content containing those keywords on which to serve keywords of the page a user is viewing and serves them your ad. ads relevant to the page’s content. This can be done Category Contextual Targeting based on the pages they are currently viewing or pages Serve your ad only on pages categorically relevant to your they have visited in the past. Users will only see ads they target audience, product, or business. Maximize the are interested in, saving valuable impressions for the right delivery of your ads with an extended selection of over 300 potential customers. categorical contexts defined by the IAB (Internet Advertising Bureau). Contextual Targeting Options Keyword/Category Contextual Combination Keyword Contextual Targeting Combine keyword and contextual targeting to create Create a custom list of keywords relevant to your product a fully customized solution to target only the users interested in the content of your ad.

HOW KEYWORD CONTEXTUAL TARGETING WORKS

CarReviews.com AutoDealer.com CAR AUTOMOTI DEALERS LOCALLY

Target users viewing content with keywords that have been designated by the advertisers.

HOW CATEGORY CONTEXTUAL TARGETING WORKS

GoodCar.com CarReviews.com BestAutos.com

Target users viewing content within specific categories that have been defined as relevant to what the advertisers offer.

data driven programmatic – find your audience 26 Tactics

Total Transparency audienceGPS Advantages Know exactly how each keyword and category performs Maximized Efficency through audienceGPS’ standard transparent reporting. Creating your own relevant audience with keyword and Adapt and optimize campaigns on the fly to leverage the category contextualization means maximum return for top performing keywords and categories to increase your marketing dollars. campaign effectiveness. Custom Scale audienceGPS’ contextual targeting lets advertisers target users on a broadband scale through categories or get granular by targeting on the keyword level.

Example of the type of contextual data a keyword contextual campaign takes into account.

Find The BestTravel Fares

BestTravel.com/HawaiiSunsets

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BEST FARES DESTINATIONS TRAVEL RESOURCES ABOUT NEWS

The Hawaiian sunset , you’ve heard about it, you’ve seen photos of it, and now you can finally see for yourself what all the hype is about! A large part of Hawaii’s spiritual HAWAII’S draw can be attributed to its unique and Beautiful Cliffside Sunsets inspirational sunset views. Travel to see gorgeous red, orange, pink and blue hues leave spectators in awe as the sun makes its way toward the horizon. The ubiquitous sunshine that provided 12 hours of life-giv- ing light and beach and outdoor fun sinks peacefully into the sea as if being tucked in aer a hard day’s work.

The heating process during the day has created a high number of pa rticles in the air, which are able to scatter more light . The geography of Hawaii, tropical temperatures, humidity levels and a variety of other factors combine to give us the original

data driven programmatic – find your audience 27 Tactics

CRM TARGETING

Bring your offline data online with CRM targeting from audienceGPS Advantages audienceGPS CRM targeting allows advertisers to upload data from an existing or purchased database of names, Direct Advertising—Users are matched one-to-one to email and postal addresses, etc. into the audienceGPS build a relevant, targeted audience for an advertiser’s platform and show ads to those users as they surf the campaign(s). web. Boost Brand Exposure—By bringing offline data into How CRM Targeting Works the audienceGPS platform, advertisers are able to show ads to their offline audience while they are online, Customer data is onboarded into the audienceGPS creating a second customer touch point. platform. Data Privacy—CRM data onboarded into the Users are matched with their online profiles and served audienceGPS platform is anonymized and scrubbed of the advertiser’s ad(s) across the web. any personally identifiable information, so there’s no risk of a privacy breach.

HOW CRM TARGETING WORKS

AutoDealer.com

Target users from an offline list across the internet.

data driven programmatic – find your audience 28 www.cars.com

PROGRAMMATIC VIDEO Programmatic video is an excellent medium for reaching users on desktops and mobile devices. Engage new customers by streaming video ads across a wealth of premium publishers. Real-time bidding allows audienceGPS to target users based on geography and online behavior.

data driven programmatic – find your audience 29 Programmatic Video

Programmatic Video Options Ad Placement Video ads appear above the fold for the best viewability Pre-Roll Video Ads in programmatic advertising. Video ads appearing before free video content from Transparent Reporting Metrics publishers such as local news sites, CNN, Forbes, ABC Video ads include completely transparent reporting: Family, and MLB.com. • Number of impressions served Mid-Roll Video Ads • Number of clicks Video ads appearing within longer video content such • Where the ads were served — Interstitial as streaming complete television episodes. — In-stream Post-Roll Video Ads — In-stream Pre-Roll Video ads appearing at the end of online video content. — In-stream Mid-Roll Non-Skippable Ads — In-stream Post-Roll Video ads 15 seconds or less in length ensuring users • Number of users who watched the ad completely must completely view the ad before continuing to their — First quartile free video content. — Midpoint — Third quartile Skippable Ads — Total completions Video ads longer than 15 seconds in length with the — Completion Rate option to skip after the first five seconds. • Number of users who muted or unmuted the ad In-Banner Video • Number of users who paused or unpaused the ad Video ads converted to run in standard display • Number of users who watched the ad full screen banner spaces. Global Distribution audienceGPS can serve video ads across the globe Targeting Layer on other audienceGPS targeting tactics to optimize including the United States, other English-speaking performance to reach the right user at the right time. With countries, Latin America, and Europe. a large enough geo, audienceGPS can target users with site and search retargeting as well as keyword and category The Advantages of Adding Video contextual targeting.* Create a programmatic video audience to match your audienceGPS Video Advantages TV audience. Leverage your TV budgets and creative assets to Although total programmatic video inventory is less extend into digital advertising. If you don’t have the than display’s (only around 1% of all programmatic assets for TV, programmatic video is a more cost inventory), audienceGPS works with exchanges such as effective alternative. SpotXchange and AdX (DoubleClick) to ensure your video ads are seen by users on premium publishers Extend your TV audience’s reach online using and mobile apps. look-alikes through search, keyword contextual, and whitelist targeting tactics.

*Increasing the number of targeting tactics may decrease availability of inventory.

30 OTT/CTV With audienceGPS’ OTT/CTV solution, advertisers have the opportunity to reach consumers in a new way by serving video ads before or within streamed content on a number of different connected devices. Binge-watchers, cord cutters, and on- demand junkies alike all make up the 60% of U.S. households that own a CTV device (YuMe & Nielsen Report). Reach this unique group of content consumers with audienceGPS’ OTT/CTV offering.

data driven programmatic – find your audience 31 OTT/CTV

audienceGPS OTT/CTV Benefits • AT&T/DirecTV Now! • BET • Non-skippable, immersive content format that • BigStar.TV allows advertisers to engage with a unique • Cinedigm Entertainment audience that is committed to the content it • CBS is consuming. • CNN • Reach a unique group of video consumers • Comcast that advertisers can’t target with traditional TV • Cox Media Group commercials. • Crunchy Roll • Serve video ads pre-roll and/or mid-roll within • Digital Media Rights streamed content on connected devices. • Discover Channel • In-app or in-browser, including geo-optimized • DiscoveryGo targeting capabilities. • DramaFever • Allows advertisers to combine the impact of TV with • E.W. Scripps Newsy the precision of digital. • E.W.Scripps • Seamless way to access and buy premium OTT • Film On Tv, Inc. inventory on the same centralized platform as your • Flipps Media display, mobile, video, and native campaigns. • Fox Networks Group • Fox News OTT/CTV Options • Fox Sports • Fubo.TV Pre-Roll Video Ads • Funimation Video ads appearing before streamed content on connected • Future Today devices. • Gameloft Mid-Roll Video Ads • Globo Video ads appearing within streamed content on connected • Gold Line Telemanagement devices. • Graham Media • Haystack • Hyde Interactive Inc audienceGPS OTT/CTV Inventory • kpex • LoveThisPic.com audienceGPS has access to the following devices, exchanges, • MAZ and publishers to provide premium OTT/CTV inventory. • Meetme Devices: • NBC • Amazon Fire • NewsON • Android • One by AOL Ad Network • Apple TV • OVGuide • Chromecast • PaulaDeen.com • Playstation • PBS • Roku • Pelmorex • Xbox • picoBlu LLC • Plex • PlutoTV Publishers: • PopcornFlix • A&E • Render Media • Accent Health • Resignation Media, LLC • Anthem Sports & Entertainment • RPLogic

data driven programmatic – find your audience 32 OTT/CTV

• SBS • Screen Media Ventures LLC • Scripps Network, LLC • SendtoNews • Sling TV • Sony Crackle • TBS • The Christian Post • The Holiday Spot • Thomsan • Reuters • Tinbu • TNT • Toon Goggles • Transgaming • TubiTV • Turner • Ustream.tv • Vevo • Viacom • Vice • Viki, Inc • Vudu • WeatherNation • Wibbitz • Xumo • …and more

data driven programmatic – find your audience 33 THE DATA DIFFERENCE audienceGPS’ multiple DSP platforms give marketers the ability to take advantage of a wide spectrum of data elements through multiple channels and across multiple device types, by utilizing the top performing platform based on media objectives. The choice of both unstructured data, and segment-based data networks allows us to also expand your data options and targeting capabilities.

data driven programmatic – find your audience 34 audienceGPS Data Network

THE audienceGPS DATA NETWORK

unstructured data for targeting, optimization, Supported Data Types reporting, or yield maximization. audienceGPS gives you access to the leading 3rd party data providers 1st Party Data including but not limited to: • Online Unstructured Data—Install a audienceGPS • Acxiom smart pixel on your website and collect data for • BlueKai targeting, suppression, personalization, consumer • Oracle insights, and monetization. • Exelate • Offline 1st Party Data Onboarding—Upload your • D&B data securely through Secure File Transfer Protocol • Integral Ad Science (SFTP) or LiveRamp GO. • Pixalate 2nd Party Data • LiveRamp Create a Data Consortium; share selected data • Lotame with partners. • Krux • Neustar 3rd Party Data • Nielsen Bring your own segments; audienceGPS can onboard • Adobe your existing third-party audience segments onto our • Datonics platform. However, you will not receive the benefits • …and more of Access to the audienceGPS Data Network audienceGPS’ primary DSP has developed a proprietary data network based on unstructured data. We collect data from search engines, vertical search engines, content providers, and a vast publisher network. • Mobile device data from over 90% of smart phones • 13 billion search events • 7 billion unique IDs

AUDIENCE DATA Web Publishers DATA 1ST Content Providers EXCHANGES GENERATION Search Engines & BROKERS Vertical Search Engines DSPS

audienceGPS aquires its own data which means cost savings are passed on to you.

data driven programmatic – find your audience 35 audienceGPS Data Network audienceGPS’ DMP

audienceGPS’ primary DMP (Data Management Platform) is the only DMP built for managing both Types of Data We Collect unstructured data and GPS data in the same audience • 1st-Party data profile. These capabilities are essential for executing • 3rd-Party data via integrations multi-channel campaigns, providing online-to-offline • Keywords Searched attribution, and allowing deep insights into both online • Contextual Keywords and offline behavior of targeted users. • Contextual Categories • Domains • Provides up to 750 million users to target at any given • Link and Tag Data time • Apps Used • Collects 30 terabytes of timestamped data per day, • GPS Locations including 1.4 billion keyword activities and 3 billion • CRM data via LiveRamp or other onboarder GPS-location activities

• Built to work with audienceGPS’ DSP (Demand-Side How Data Can Be Used Platform), whose bidders, interface, and analytics can • Targeting and optimizing ad delivery handle the scale of unstructured data • Maximizing the value of O&O (Owned and Operated) • Integrated with our own audience management inventory system for building audiences at the unstructured • Estimating campaign performance data-element level • Audience profiling of site and location visitors • Personalizing dynamic ads • Integrated with major 3rd party DMPs and able to integrate with your existing DMP if not already integrated with audienceGPS

Search / Site Visitation / App Usage / GPS / 1st Party /3rd Party /CRM Data*

ATA W F D E IN S O G E ES P T TY audienceGPS DMP Targeting/optimizing 30 Tera bytes of data Estimations ad delivery ingested per day All data is time stamped 750 million users toable Audience profiling of target at any time site & location visitors H O D Maximizing the value W SE of O&O inventory D U ATA N BE Personalizing dynamic ads

data driven programmatic – find your audience 36

C

A audienceGPS Data Network

WHAT IS UNSTRUCTURED DATA?

The Data of Everyday Life The IDC (International Data Corporation) estimates the digital universe will contain more than 40 zettabytes of data by 2020. That’s 40,000,000,000,000,000,000,000 data bytes. The IDC estimates 90% of what we call “Big Data” is unstructured data.

Unstructured data consists of email, tweets, electronic documents, video and audio files, webpages, and their metadata. Almost all the data we produce in the digital realm is unstructured, yet most programmatic companies can only handle structured data. More specifically, the pre-packaged audience segment.

The Segment Workaround A Better Solution: Audience segments have been used since the rise of targeted marketing in the late 1990s. Since then, Direct, Unstructured Data sophisticated technologies have been developed to create better, more efficient data in the form of As the need for more accurate and efficient audience unstructured data. Although they were a breakthrough buying methods grew, technologies designed for at the time of their development, audience segments processing unstructured data evolved to counteract have significant limitations when it comes to the audience segment arbitrage. At audienceGPS, our programmatic marketing, including: primary unstructured data DSP was purpose-built to allow for a direct data network and a complete • Unknown data sourcing programmatic marketing platform made specifically for • Invisible data unstructured data. The result: marketers can break free • Limited insight into recency of intent or action from the black box of audience segments, making • Optimization can only occur at the segment level every individual data element, including recency, visible and valuable again. In fact, segments were created by data brokers on arbitraged business models. The more segmented and targeted the data becomes, the more expensive the segment. The cost of data increases while its value decreases, and marketers aren’t able to see the data within the segment. audienceGPS has a better solution.

data driven programmatic – find your audience 37 audienceGPS Data Network

The Types of Unstructured Data Collected

Link & Tag Data Contextual Category URL Data On Site Search Date & Time Stamp

Good Garden lawn care tips

GoodGarden.com/lawn-care-tips

GoodGarden.com tips for a green lawn

FLOWERS FRUITS & VEGETABLES LAWNS SHRUBS TREES Lawn Care Keep your lawn beautiful year-round with lawn care tips for every season.

LAWNS & LANDSCAPES

Lawns and gardens add joy, beauty and comfort to our lives. As the places where friends gather and children play, you want them to be as safe as possible. Our selection of safe, effective landscaping supplies and lawn care products — from organic fertilizers to natural weed control — will guarantee you’ve created the healthiest and best-kept outdoor environment possible.

Keyword Level Content

data driven programmatic – find your audience 38 audienceGPS Data Network

BREAKING THE BLACK BOX

unstructured data into segments makes legacy platforms Audience Segments easier to manage, but decreases the value of the data are Like Black Boxes while increasing the price. Users are put into invisible audience segments based on online actions Making a Meal vs. Ordering like buying a baby gift online and From the Menu they are forever in the “New Moms” segment. Segmentation “stereotypes” users based on With audienceGPS’ primary unstructured data DSP, clients predicted intent. Second-generation programmatic don’t select from a pre-selected menu of audience marketing platforms can do a lot to optimize your segments. Like a master chef, we use individual data campaign, but none of them can answer this one elements like location, contextual content, keywords important question: What was the data that justified searched, browsing behavior, and more to create a putting that user into the segment in the first place? custom audience for your campaign, optimizing along the way with the same element-level control. Unless you have visibility into the pre-impression data, you only know half the story. Don’t make decisions And because we do all this in real-time, the audiences based on assumptions when you could be making them we create are dynamic. As you learn more about what is on facts. working and what isn’t, your audience evolves with your campaign. Such programmatic freedom allows you to optimize your campaign to maximum effectiveness and Why Don’t They Know? efficiency as you gain deeper audience insights. Second-generation demand-side platforms can’t Using unstructured data, we retain the timestamp answer that question because they didn’t see the data associated with every piece of data. In other words, before it got put into the segment. By the time they we’ve invented “The New Rules of Recency.” get a segment, the data has been obscured. Putting

AUDIENCE SEGMENTS audienceGPS AUDIENCE BUILDER

Actual Behavior Unknown ACTUAL BEHAVIOR Actual Behavior Known Data Sourced via Brokers DATA SOURCE Data Sourced Directly Old Data With New Data DATA RECENCY Data Recency Known Good Data with Bad Data DATA QUALITY Better Data Identified Fixed-segment Optimization OPTIMIZATION LEVEL Element-level Optimization Fixed Audiences AUDIENCE FLEXIBILITY Dynamic Audiences

data driven programmatic – find your audience 39 audienceGPS Data Network

AUDIENCE BUILDING

The ability to execute highly targeted campaigns relies • Content Type on your ability to build the correct audience. There are • Pacing two options available for this process: buying a • Frequency Capping pre-packaged, fixed segment from a 3rd party or • Number of Times Viewed utilizing audienceGPS’ unstructured data network to • Recency create a fluid, dynamic audience that can be • Domain ID optimized throughout a campaign. • City • Region You can build an audience based on any of the • Country factors available in our system, including: • DMA • State • Postal Code • Hour • Keyword • Day of Week • Data Provider • Time of Day • Keyword Data Provider • Campaign • Segment • Company • Context • Advertiser • Exchange • Cost Type • Browser • Exchange Category • Operating System • Exchange Product • Device Type • IAB Category • Geo-Fence • Campaign Type • Geo-Fence with Recency • Ad Size • Viewability • Ad Position • Mobile App • Ad Domain • Mobile App ID • Ad File Type

audienceGPS also offers an Audience Expansion feature for Search Retargeting campaigns. When a campaign is projecting to spend below 90% of budget, the feature (when turned on) will expand your audience based on multiple data points of online behavior to create a custom audience that mirrors that of the original keyword audience.

Unstructured Data Processing Capabilities audienceGPS’s primary unstructured data DSP is the only programmatic platform with its own proprietary key value store designed specifically for rapid lookup, retrieval, and updating of unstructured data.

audienceGPS 1,000 X Targeting Elements

SEGMENT-BASED DSP 10-20 Targeting Elements

data driven programmatic – find your audience 40 audienceGPS Data Network

Third party audience segments don’t take into account local knowledge, preferences, nomenclature, and buying habits. This makes the application of a pre-packaged segment to a campaign dramatically less effective than a campaign where the individual data elements are not only visible but can be optimized mid-campaign.

With audienceGPS’ use of unstructured data as opposed to pre-packaged segments, every data element is visible. In the example below, advertisers can see that not all potential customers across the country are interested in the same type of vehicle, even though all of them would be contained in the same pre-packaged auto segment. This enables advertisers to target customers at a far more accurate and granular level, thus making their campaigns more effective.

data driven programmatic – find your audience 41 audienceGPS Data Network

THE NEW RULES OF RECENCY

their intent. Using unstructured data, we retain the date Recency is Relevant and time stamp associated with every piece of data we If you ran a pizza delivery service, who would you pay can target, bid, optimize, and report on, allowing us to more to advertise to: a person locked into a “Pizza offer variable recency from instant recency up to 30 days. Lovers” segment, or someone you know searched for pizza delivery in your ZIP code two seconds ago? In this Range of recency is important because not everyone case, the old saying “timing is everything” turns out to be needs to target someone who just took an action. true. Audience targeting value varies significantly based Some marketers need to target people while they are on when an action or behavior took place. researching a purchase. Others want to catch them at the point of purchase. And yet others might want to time a message for after a purchase as part of a loyalty Variable Recency strategy. Being able to leverage recency in programmatic marketing makes it possible to place the right ad in Second-generation demand-side platforms work around front of the right person at the right time. Isn’t that what this issue by creating micro-segments based on time, advertising is all about? but we live in a real-time world. By the time these micro- segments are made, users may have moved on from

Example View of audienceGPS’ Recency Filter

data driven programmatic – find your audience 42 audienceGPS Data Network

DATA TRANSPARENCY

2. The precise costs – the data costs, What Marketers Need To Know media costs, and your costs. In order to make informed decisions marketers need 3. That the results you see are real and to have a full understanding of their campaigns. With brand appropriate. the audienceGPS data network and unstructured data, 4. Why your campaign worked or why it didn’t. this needed data transparency is finally possible. A Simpler Approach Here’s what every programmatic marketer deserves to know: At audienceGPS we use unstructured data to enable marketers to target, bid, optimize, and report at the 1. Exactly who you are targeting data element level. Unstructured data gives (no opaque, pre-packaged marketers the freedom of transparency to deliver audience segments). effective, relevant advertising.

TARGET OPTIMIZE

UNSTRUCTURED DATA

BID REPORT

data driven programmatic – find your audience 43 OPTIMIZATIONS audienceGPS can optimize both the campaign and the audience in real-time, throughout the duration of a campaign.

data driven programmatic – find your audience 44 Optimizations

OPTIMIZATIONS

audienceGPS’ use of unstructured data allows real-time optimization to the audience of the campaign at the individual data element level. Segment-based platforms only have the ability to optimize based on the best performance of the segment; they cannot change the fixed audience within the pre-packaged segment itself.

The audienceGPS platform utilizes multivariate optimizations that take into account a massive set of factors and data combinations to evaluate each individual impression. Through decile bidding, audienceGPS is able to utilize thousands of data variable combinations to only bid on the most valuable impressions that meet individual campaign objectives.

Our algorithms and models are all based on unique and specific campaign goals. These algorithms are tested against hold out (control) groups and show consistent lift against those sets.

Auto Optimizations Campaign goals such as CPC, CTR, CPA, and Viewability can be toggled on or off for Auto-Optimization

data driven programmatic – find your audience 45 Optimizations

Manual Optimizations - Single Screen View • Assess campaign performance from a single screen • View current impressions, budget, spend, projections, goals, performance metrics, and other campaign variables • Make edits directly on the same screen without having to navigate to a separate editing section

Optimization Variables In The Platform Include:

• State • Ad Size • Data Provider • Hour • Ad Position • Keyword Data Provider • Day of Week • Ad Domain • Segment • Time of Day • Ad File Type • Context • Campaign • Content Type • Exchange • Company • Pacing • Browser • Advertiser • Frequency Capping • Operating System • Cost Type • Number of Times Viewed • Device Type • Exchange Category • Recency • Geo-Fence • Exchange Product • Domain ID • Geo-Fence with Recency • IAB Category • City • Viewability • Campaign Type • Region • Mobile • Ad Size • Country • Mobile App • Ad Position • DMA • Mobile App ID • Ad Domain • Postal Code • Ad File Type • Keyword

data driven programmatic – find your audience 46 INVENTORY

Our targeting capabilities are second to none, but our success wouldn’t be possible without a rich repository of data. audienceGPS’ data network is made up of the top data providers in the world to bring added programmatic precision to your already data driven campaigns.

data driven programmatic – find your audience 47 Inventory

audienceGPS’ Core Inventory Partners

... and many more

audienceGPS has access to more than 350 exchanges, networks, and publishers.

data driven programmatic – find your audience 48 Inventory

In addition, audienceGPS has access to more than 350 exchanges, networks, and publishers.

152 Media Select E 1World Online, Inc Audience Square e-Healthcare Solutions LLC 24/7 Media France Auto Trader Limited eBay Advertising Germany 33Across Real Display Automated Publisher Platform eBay Kleinanzeigen 33Across Real Impact Automotive Exchange Pty Ltd eBay Southern Europe 7Hops.com, Inc Avantis Team Ltd. Edge Media Group (The Edge Initiative) A Axel Springer Schweiz AG Education.com Holdings, Inc. A Plus B Elbrit - Premium A1 Platform Co, Ltd Bannerconnect Engage:BDR ACC Ventures LLC Batanga Media Exchange Exent Technologies Ltd. Access BH Media Group, Inc F Ad.net, Inc. Big Mobile Group Pty Ltd Fairfax Digital AD2ONE LTD Big Scale Media Feature Forward Ltd. Adaptive Media (Tailwind) Blogo.it.srl FemmeFab Adap.tv bluTonic Inc. Figaromedias AdAsia Holdings Limited bRealTime Floor6 Addkt LLC Brightcom Foursquare Labs, Inc. AdExtent Builder Homesite Inc G AdGage C Gay Ad Network Adgorithms Canadian Programmatic Marketplace Generation Premium, Inc. Adgorithms DSP CBS Interactive Inc. Geniee, Inc. Adhood CBT Sports LLC Gigales S.A. Adhub Limited Centro Media, Inc. Glassdoor Inc AdinTop (Tailwind EMEA Ltd.) Chitika, Inc. Global Digital Markets (Ve Interactive) AdKarma, LLC ClearPier Goldbach Digital Services AG Adlantic Online Advertising B.V. Click Performance GmbH GoodRX, Inc. Admaru Network LLC Clique Media FZ LLC Google Admeta AB CMI Marketing Inc Gorilla Nation Media, LLC AdMetrics Media Ltd Premium Exchange CodeFuel Gourmet Ads Pty Limited Adnanny GmbH (The Edge Initiative) Coed Media Group LLC Grandex Inc AdnBoost Collective Exchange Graphiq Inc Adrizer LLC Collective Exchange (UK) Gravity4 Inc. Adrun Colony 66 Grupa Wirtualna Polska S.A. Adscale GmbH conceptCPH ApS Grupo de Diarios America (GDA) AdSeven Connect Ads For Programming & Advertising Guardian+ Adsiduous Media SAE Gunggo Co. Ltd Adsparc Conversant, Inc H AdTaily Group Coolmath.com, LLC HABERTURK GAZETECILIK A.S AdThrive, LLC CPM Only Hashtag Labs Advance Internet CPXInteractive Here Media, Inc. Adverline SAS Criteo Hi-Media Adversal.com CULTURE G SARL Hitch Digital Media (Pty) Ltd. Advertise.com Curiosity Media, Inc. HitFox ad2games GmbH Advertise.com_Premium D Hometalk LLC Advertised Media Group Inc. Daily Engage Media Group LLC Horyzon Media Affinity.com DataWrkz Direct Hot Pink Media Afilio Defy Media Httpool Agency X LLC Delivery Media, S.L. Hypercentage Ltd. Agora S.A. Deseret Digital Media Inc. I Aim4Media BV Desire AdMedia LLC iAvatarZ Digital All Day Media, Inc Digimosaic, Inc. IB Times Media Ltd. Altitude Digital Partners Digital Space IDG Tech Network Inc. Alveo Digital Throttle iMediaSalesTeam Ambient Digital Pte Limited DigitalMarCom Imonomy Interactive Ltd Amobee, Inc. Digitize Improve Digital Ampliffy District M IMS Connect AndBeyond.Media DMWD GmbH Index Antevenio S.A. Doodle AG Infolinks, Inc. Apex DraftKings, Inc. Infospace LLC AppNexus Drugsite Trust Inneractive LTD Aranzulla Srl DTCN Innity Corporation Berhad ASQ Brand Insticator, Inc.

data driven programmatic – find your audience 49 Inventory

Intag DW LLC ORN (The Edge Initiative) Spanfeller Media Group, Inc. Interactive Media CCSP GmbH P Sparc Media Pty Ltd Intermarkets Inc. PageScience Inc SparkPeople Inc Internet Brands Inc. PBH Network Inc Spiroox Media s.l. IP Luxembourg SARL Pelmorex Canada Inc. Spiroox VPI J Perform Media Sales Ltd. SpotXchange Jenjo LLC - ASI PG Publishing Company, Inc. Stailamedia AG Just A Pinch Recipe Club, LLC Photobucket StreamAMP Ltd K playbuzz Ltd. StudyBreak Media Kiosked PopMarker Suite66 Komli Media Inc. Premio T L Prime Real Time BV Tailwind 1 Lifestreet Primia Digital TapTica LTD LinkdotNet KSA Prodege LLC Technorati Media LinkedIn Corporation Profound The Blogger Network ListenOnRepeat, Inc. Programmatic Mechanics The Daily Dot LLC Livingly Media Inc Programmatic Mechanics (Select) The Edge Initiative Local World Limited Programmatic s.r.o. The Globe and Mail Inc. Local Yokel Project Agora (Tailwind EMEA Ltd) The Moneytizer SARL Lyfe Media Proper Media LLC The NASDAQ Inc. M Protein UK Limited The New York Times Madison Logic PT Adplus Digital Solusindo The Publisher Desk LLC MailOnline (Rest of World) PT Adskom Indonesia Tightrope Interactive MailOnline Publisher Network PubMatic Time Inc. (UK) Ltd Mainstream Advertising, Inc. Pub Ventures Media Corp Times Internet Limited Mamamia.com.au Pty Ltd. Publicidad.net To Media Group BV Mannenmedia Publipress Media Topix LLC Mark 1 Media (PTY) Ltd. PubSquared LLC Tradespotting Matomy Content Network Purch Traffiq Exchange Performance McCann Disciplines LTD. Q Travel Reservations SRL Media Response SL Q1Media Inc. Travel Spike, LLC Media.Net Ltd R U Mediahub.com (The Edge Initiative) RadiumOne Inc Unanimis Consulting Limited MediaShakers Ranker, Inc. UnderDog Media Mediavine, Inc. Rant Inc Ureka Media Corporation Merriam-Webster, Incorporated, a Delaware Reader’s Digest V Corporation RealVu Inc. Velis Media Metric Science Red Blue Media, LLC Venatus Media Microsoft & Mi9 AU NZ RedMas Argentina S.A. Vexigo Ltd Microsoft Advertising Exchange Redview Media (TailWind EMEA Ltd.) Vibrant Media Inc. MobFox Reklam Portali Internet Vibrant Media, Inc Mobile Network Group - MNG (M-Brand3) ReklamStore W MobileFuse LLC RhythmOne Owned & Operated Waypoint Media Mojiva II Riot New Media Group WebAds IT MonPar B.V. Rocoto Media WebAds NL Mth Sense Inc Roket Media Ltd. WebAds SP Multi Channel Network Pty Ltd. rtbdemand.com WEBEDIA N RTK.io (Phaedrus Media, LLC) WebFinance Inc. Nefir SA Rubicon Project Wilcom LLC Netpoint Media GmbH S Wise Ad Media NetSeer Inc Schibsted Classifieds X Neutrino Media Group, LLC Schibsted Media Group X.M. Performing Media Ltd. News Limited Scout Media Inc Xaxis - Miami News UK & Ireland Limited Secco Squared, LLC Xaxis - Philippines Newsday LLC Securenet Systems, Inc. Xaxis - US NewsNow Publishing Limited Semilo B.V. Xplore, Inc. Northern & Shell Setupad (TailWind EMEA Ltd) Y NRC Shareaholic, Inc. Yahoo Ad Exchange Numbate (Mozoo) Shazam Entertainment Limited Ybrant Digital NumberFire, Inc. SHEFA Media Ltd. Yellowhammer Media Group Inc. O Slader, LLC Yoki Network B.V. Olihargon LLC Smart RTB+ ZDH Consulting Inc One Advertising AG Smartclip Hispania, SL Z OnScroll Limited SMX E-Ventures Pvt. Ltd. - 2 Zedo Optimal Fusion Snapsort Inc. Zetanet Orange Ad Market (France) Social Game Media LLC Ziff Davis Inc. Orbits Digital LLP Social Reality Inc. Zodiak Active orbyd GmbH SouthernX Zynga

data driven programmatic – find your audience 50 Inventory

audienceGPS Is Integrated With Mobile Inventory All Major Inventory Partners audienceGPS has access to in-app and browser- based mobile inventory through all of our exchange The platform averages in excess of 2MM QPS (Queries partners as well as mobile-specific exchanges like per second.) These represent opportunities for MoPub and Millennial Media. audienceGPS to bid on an impression. • 1.5+Trillion Auctions (Per Month) Leaders In Inventory Integrity CARS.COM • 1.3+Billion Unique Devices audienceGPS leads the way in impression quality and • 11,000+Publishers reporting transparency. • 600,000+Applications FIND A CAR » Verified • 100% verified inventory from partners Video Inventory • Impression-based and IP-based fraud audienceGPS has access to in-stream prevention measures and interstitial video inventory through our • Global blacklists integrations with multipleGoodCars.com exchanges. Viewable Best Cars • Proprietary probabilistic viewability scoring • 1.2 Trillion Auctions • Third-party viewability scoring with Integral (Per Month) Ad Science • 4,000+Publishers • 1 Billion Desktops www.cars.com Brand Safe • 1.3 Billion Mobile Devices • No adult or hate inventory • Custom blacklists and whitelists Social Inventory Inventory Integrity Partners Personalize your reach with the leading social media site, Facebook. TargetCarReviews.com users on Facebook within their Integral Ad Science Newsfeed using our access to their massive data network • TRAQscore of over 600 million user profiles. • Viewability • Brand Safety We’ll place your ads within Facebook Newsfeeds RiskIQ based on: • Malware detection • Facebook Life Event Targeting • Facebook Demographic Targeting DoubleVerify • Facebook Interest & Behavior Targeting • Impression Quality • Brand Safety Pixalate AutoDealer.com • Non-human traffic detection

data driven programmatic – find your audience 51 Inventory

Global Reach audienceGPS can serve ads to users within the following countries:

A H R Angola Honduras Romania Antigua and Barbuda Hong Kong Russian Federation Argentina Hungary S Australia I Saint Lucia Austria India Saint Martin B Indonesia Saudi Arabia Bahamas Ireland Sierra Leone Bahrain Israel Singapore Barbados Italy Sint Maarten Belgium J Slovakia Belize Japan Slovenia Bolivia K South Africa Brazil Kenya South Korea C Kuwait Spain Canada M Suriname China Macao Sweden Columbia Malaysia Switzerland Costa Rica Mexico T D N Taiwan Dominican Republic Netherlands Trinidad and Tobago E New Zealand Turkey Ecuador Nicaragua U Egypt Nigeria United Arab Emirates El Salvador Norway United States F O Uruguay Falkland Islands (Malvinas) Oman V Finland P Venezuela France Pakistan French Guiana Panama G Paraguay Germany Peru Great Britain Philippines Guam Poland Guatemala Puerto Rico Guinea Q Guyana Qatar

The audienceGPS platform can operate in the following languages:

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data driven programmatic – find your audience 52 Inventory audienceGPS STANDARD CREATIVE SPECS

• Tip: Please only implement one clicktag in each Traditional Desktop HTML5 file, as our platform does not support audienceGPS works with several exchanges and has multiple click tags within one HTML5 file. compiled a list of best practices regarding creative. 5. FACEBOOK NEWSFEED CREATIVE: • 600x315, 1200x628 recommended for scaling 1. FILE SIZE: Max file size is 200kb • Headline: 25 characters (including spaces) • Body Text: 90 characters (including spaces) 2. AD SIZES: audienceGPS offers 30+ different ad sizes. The most popular ad sizes requested (based on • Destination URL inventory) are: 300x250, 728x90, 160x600, 300x50 and • ***3rd party ad tag tracking is available on 320x50. Facebook Other ad sizes available include: 88x31, 120x60, 120x90, 120x160, 120x240, 120x600, 125x125, 160x90, 160x600, 6. NATIVE: 180x90, 180x150, 200x90, 200x200, 234x60, 240x400, • Image: 1200x628, recommend for scaling 250x250, 300x50, 300x100, 300x250, 300x600, 300x850, • Headline: 25 character max (including spaces) 320x50, 320x480, 336x280, 450x50, 468x15, 468x60, • Body: 90 character max (including spaces) 468x728, 480x320, 600x315, 640x100, 700x500, 728x15, • CTA: 15 character max (including spaces) 728x90, 768x1024, 970x90, 1024x768 • Destination URL • Logo: 128x128 Interstitial Display Ad Sizes​: 320x480, 768x1024, 480x320, 1024x768 7. CREATIVE BACKGROUNDS AND BORDERS: On all ads with partially black, white, or transparent Companion Ad Sizes: 300x250, 300x100, 468x60, backgrounds, you must add a visible border of 728x90, 300x60 contrasting color to the majority background color of the creative. 3. ANIMATED ADS: • audienceGPS recommends a maximum of 18 8. SENSITIVE CATEGORIES: audienceGPS is able to frames per second deliver inventory on sensitive categories listed below. • audienceGPS recommends a maximum animation There are exchange restrictions. Please contact your length of 30 seconds with no more than two loops audienceGPS Client Success Account Manager for • These ads can be run in “in-banner”, pre-roll, and details. standard video • Medically sensitive campaigns: These campaigns contain advertisements referencing: a specific 4. CLICKTAGS: Clicktags should be set up in the medical ailment or condition, treatment program following format: clickTag for a specific condition, a facility that serves patients • For further clarification, please visit with specific conditions, a medicine or http://www.html5clicktag.org pharmaceutical product that is used for a specific • Ads serving within an Iframe should open in a new condition, or a graphic or image that could be window when clicked considered medically sensitive to a potential • Example: ClickTag Actionscript Code: on (release) patient. {getURL (clickTAG, "_blank"); • Alcohol: audienceGPS is able to advertise some campaigns that contain creatives with alcohol.

data driven programmatic – find your audience 53 Inventory

• Weapons: Some weapons are allowed with • Expandable ads are not supported. restrictions (examples: gun advertisers may not link • Mobile Ad Networks (MoPub) must use target=”_ to pages with ammunition). Examples of allowed blank” on links due to their limited support for content: gun ranges, paintball guns, IFrames. See here for further details: https://dev. books/magazines promoting guns/ammunition, twitter.com/mopub-demand/marketplace/iframe swords, knives. • Zip files can contain up to 50 files • Tobacco: Allowed with exchange restrictions. • Subfolders are not supported • Primary file must be named index.html 8. ADS MAY NOT: • All images used in HTML5 ads must be local • Contain fake hyperlinks images, not referenced images, and should be part • Resemble Windows, Unix, or Mac dialog boxes of the assets that comprise the ZIP file. • Simulate fake interactivity • HTML5 ads must include: • Contain audio (exception: user initiated) — declaration • Initiate downloads — tag • Be intrusive — tag • Contain misleading content — Ad format size meta tag within the tag. For example: Video & OTT/CTV Standards — • Audio bitrate: 128 kbps or higher • All code and assets must be referenced using a • Video bitrate: 2.0 Mbps or higher relative path to resources included in the .ZIP file. • Preferred format: mp4 (h.264) No external references are allowed. • Max video file size: 10MB with a max final load size of 200MB Facebook Video Standards • Aspect Ratio: 16:9 In-Banner Video Standards • Text: 90 characters (including spaces) • Dimension: 300x250 • Headline: 25 characters (including spaces) • Preferred format: mp4 or HTML5 coded as 300x250 • Format: MP4 • Audio bitrate: 128 kbps or higher • Length: Max 45 minutes • Video bitrate: 2.0Mbps or higher • Max initial payload file size: 200kb Other Items To Consider • Max total video file size: 5MB PLAYBACK METHOD • Restrictions: Bound by display creative limitations. • Auto-play sound: on/off Video cannot exceed 30 seconds of run time and (Click to play is preferred by publishers) must start with audio off. VIDEO TYPES HTML5 Standards • Interstitial: Web page displays before or after • 250kb or smaller per individual ad and 2MB or expected content smaller for entire rendered ad • InBanner: Video built into a banner ad • ZIP File Type — should contain the HTML for the ad • Instream: Pre-roll, mid-roll, post-roll as well as any of the other following file types: — .CSS — .JS — .HTML — .GIF — .PNG — .JPG — .JPEG

data driven programmatic – find your audience 54 Inventory

BULK DFP/DFA UPLOAD

Our bulk DFP/DFA upload tool allows our ADOPS team Advantages to easily create and update our client audienceGPS campaigns from multiple ad tags and creatives they • Creates campaigns within the audienceGPS UI have hosted through either DoubleClick for Publishers from multiple DFA/DFP creative and ad tags (DFP) or DoubleClick for Advertisers (DFA). The tool takes • Reduces user error from manual entry of campaign Excel files directly from DFA/DFP and autopopulates details campaign details and ad tags/creatives into their • Expedites the process of launching campaigns audienceGPS campaign without manual entry. within the audienceGPS UI • Updates multiple creative and ad tags at once, automatically Campaign Details Imported: • Increases continuity between DFA/DFP and the • Campaign Name audienceGPS platform • Campaign Flight Dates (campaign start and end date) • Creative Type (display or video) • Creative Name • HTML Tag or VAST Tag

Example View of audienceGPS’ DFP Upload

data driven programmatic – find your audience 55 Inventory

PROSPECTING DYNAMIC CREATIVE FOR AUTO

Introducing the most powerful tool for auto advertisers • When user clicks on dynamic ad they are taken to engage their audience during upper-funnel purchase to Dealer’s VDP behaviors. Prospecting Dynamic Creative is a turnkey • Customizable fields within dynamic creative solution to dynamically serve ads to your target market ad templates as they enter the research phase of buying a car. These • True 1:1 marketing, a dynamic creative for a online ads are personalized and served in real-time for dynamic audience specific users based on the keywords they search and • No setup costs, third-party provider costs, the contextual content they read. or high margins No site visit is required to serve dynamic ads. No integration with inventory software is How It Works typically required. Our new Prospecting Dynamic Creative goes beyond standard programmatic by not only matching the Benefits audience to the creative, but also adjusting the content of the advertisement to the individual based on upper- • Turnkey solution for the Auto Industry funnel behaviors such as keywords searched and • Only dynamic creative solution for upper-funnel contextual elements. It takes into consideration the purchasing activity. No site visit is required to serve nuances of a buyer’s search intent such as color, car dynamic ads classifications, new vs. used, certified vehicles, etc. No • No integration with inventory software is site visit is required to dynamically serve the ads. typically required • Dynamically serve ads based on keywords searched and contextual content read

EXAMPLES OF DYNAMIC CREATIVES BASED ON KEYWORD

XJ1 SUPER SEDAN HEAVY DUTY TRUCK 4WD SUV $40,246 $50,987 $30,332

BIG TOWN VIEW DETAILS BIG TOWN VIEW DETAILS BIG TOWN VIEW DETAILS AUTOPLEX AUTOPLEX AUTOPLEX

Keyword:Keyword: Yellow Sedan Sedan Keyword:Keyword: White Truck Truck Keyword:Keyword: Certified SUV SUV

data driven programmatic – find your audience 56 Inventory

Feed Types Prospecting Dynamic Creative (Not Required, but Available) Ad Templates audienceGPS currently supports the below feeds audienceGPS supports the following templates for and can work towards custom integration: Prospecting Dynamic Creative: • Google Product Feed • Carousel — User can interact with the ad unit and • VIN Solutions the creative will change in real-time based on • VAuto vehicles interacted with within the carousel. • Carbase • Bring-Your-Own Custom Template • Custom Integrations A Dynamic Creative For A Dynamic Audience Other solutions serve dynamic creative across a fixed audience. Thanks to unstructured data, audienceGPS brings Dynamic Creative together with dynamic audiences are optimized on-the-fly throughout the life of the campaign along with the ads they are being served. • By leveraging optimizations on the audience and the ad, Dynamic Creative is the closest advertisers can get to 1:1 marketing.

Customize the following fields within a Dynamic Creative template:

Logo Tagline

Headline

Primary Color Secondary Color

Call-To-Action

data driven programmatic – find your audience 57 Inventory

FIXED FEED DYNAMIC CREATIVE audienceGPS’ Fixed Feed Dynamic Creative serves Who are ideal clients for geo-specific ads to relevant users in relevant markets. The ad displays contact information for nearest local Fixed Feed Dynamic Creative? agent, representative, or franchise for the services • Financial Services users are searching for online. The content of the ad is • Quick Serve Restaurants adjusted to the individual users based on multiple data • Insurance Agents points, such as: • Retailers • Geo-Fence • Automotive • Lead-Gen • Hospitality • DMAs • Countries • Product-Viewed TRISTATE Agent: Joe Smith • Keyword Searched INSURANCE 2312 Main St. USA • Countries

Use Case

Financial Services Financial planning companies with regional agents can utilize geo-fence data from their locations to serve Fixed Feed Dynamic Creatives. When a user is searching for a particular service, they will be served a Fixed Feed Dynamic Creative ad for a local agent or representative.

Real Estate Real Estate agencies or individual agents can utilize geo-fence data or DMA data to serve Fixed Feed Dynamic Creatives to users that are searching for homes near their agency location or in the areas where agents have homes listed for sale.

QSR BURGERS Quick serve restaurants and franchises can serve Fixed Feed Dynamic Creative ads that display contact information for the nearest restaurant or franchise based on geo-fence data, DMA data, keyword searched, and more.

data driven programmatic – find your audience 58 REPORTING AND ANALYTICS

data driven programmatic – find your audience 59 Reporting and Analytics

REPORTING AND ANALYTICS

The Reporting and Analytics Center is a full ad-hoc custom New Geo-Conversion reporting functionality tracks reporting suite available within the audienceGPS UI that conversions by campaign and targeting fence. provides the most transparent and richest data set available. • Access the richest data set in programmatic Sample standard metrics for customized reports • Extract data in real-time through the UI include: • Create custom data visualizations to make data • Spend easier to consume and analyze • Impressions • Create custom ad-hoc reports or choose from 60+ • Clicks pre-built reports in real-time • Actions • Customize reports based on filters, pivot tables, and • CTR more than 100 unique dimensions and measures • CPM • Schedule reports for daily, weekly, and monthly • CPC automatic delivery to a single email address or • CPA schedule group reports for a department or team • Budget

Or, customize reports using 100 unique dimensions and Flexible Functionality measures, such as: All reports from the Reporting and Analytics center have • Ad File Type the option of a 92-day lookback window, and report data • Audience Insights (Demographics) can be exported in the following data types: • Goal Type • tab-separated text • Daily Spend • Excel 2007 or higher spreadsheet • Max Bid • CSV (Comma Separated Value) • Media CPM • JSON • Behavioral Cost • HTML • View Through Visits • Markdown • Click Through Visits • PNG image file for visualization • Total Visit Rate • Daily Total Conversion Zone Visits Unstructured Data, Visualized • Video Completion Rates The Reporting and Analytics Center’s powerful engine • And more . . . allows partners to create reports using the visualization types below to make data easier to consume, analyze, identify trends, etc. • table • column • bar graph • scatterplot • line graph • pie charts • heat maps • single-value • donut multiple • pivot tables

data driven programmatic – find your audience 60 Reporting and Analytics

UNSTRUCTURED DATA, VISUALIZED

The Reporting and Analytics Center’s powerful engine allows partners to create reports using the visualization types below to make data easier to consume, analyze, find trends, etc.

TABLE PIE CHARTS

COLUMN HEAT MAPS GRAPHS

BAR GRAPHS AREA GRAPHS

SCATTER PLOTS SINGLE-VALUE Click Through Rate

LINE DONUT GRAPHS MULTIPLES

data driven programmatic – find your audience 61 Reporting and Analytics

Pre-Built Reports Custom reports are developed based on each client reporting objective. In addition to custom reporting we have a comprehensive list of pre-built and automated client report types available that are made available when requested:

Ad/Campaign Reporting Context Reporting • Account Conversion by Campaign • Context Performance by Ad • Account Conversion by Campaign by Day • Context Performance by Ad by Day • Account Performance by Ad • Context Performance by Campaign • Account Performance by Ad by Day • Context Performance by Campaign by Day • Account Performance by Campaign • Organization Context Performance by Campaign • Account Performance by Campaign by Day • Organization Context Performance by Campaign • Ad Position Performance By Ad by Day • Ad Position Performance by Ad by Day • Ad Position Performance by Campaign Data Provider Reporting • Ad Position Performance by Campaign by Day • Campaign Ad Conversion by Ad • Data Provider Performance • Campaign Ad Conversion by Ad by Day • Data Provider Performance by Day • Campaign Ad Conversion by Campaign • Campaign Ad Conversion by Campaign by Day Device Reporting • Campaign Ad Performance by Ad • Campaign Ad Performance by Ad by Day • Device Type by Ad • Campaign Ad Performance by Campaign • Device Type by Ad by Day • Campaign Ad Performance by Campaign by Day • Device Type by Campaign • Hourly Performance By Ad • Device Type by Campaign by Day • Hourly Performance By Ad by Day • Organization Device Type by Campaign • Hourly Performance By Campaign • Organization Device Type by Campaign by Day • Hourly Performance By Campaign by Day • Organization Ad Position Report Domain Reporting • Organization Ad Position Report by Day • Domain Conversions by Ad • Organization Ad Report • Domain Conversions by Ad by Day • Organization Ad Report by Day • Domain Conversions by Campaign • Organization Campaign Performance Report • Domain Conversions by Campaign by Day • Organization Campaign Performance Report by Day • Domain Performance by Ad • Organization Conversions by Campaign • Domain Performance by Ad by Day • Organization Conversions by Campaign by Day • Domain Performance by Campaign • Organization Hourly Performance By Campaign • Domain Performance by Campaign by Day • Organization Hourly Performance By Campaign by Day • Organization Domain Conversions by Ad • Organization Pacing Report • Organization Domain Conversions by Ad by Day • Organization Domain Conversions by Campaign Audience Insights • Organization Domain Conversions by Campaign by Day (Demographics Reporting) • Organization Domain Performance by Ad • Organization Domain Performance by Ad by Day • Age • Organization Domain Performance by Campaign • Education • Organization Domain Performance by Campaign by Day • Gender • Household Income • Marriage Status • Race

data driven programmatic – find your audience 62 Reporting and Analytics

Geo-Fence Reporting Retail Performance Reporting • Geo Fencing by Ad • Retail Performance by Ad • Geo Fencing by Ad by Day • Retail Performance by Ad by Day • Geo Fencing by Campaign • Retail Performance by Campaign • Geo Fencing by Campaign by Day • Retail Performance by Campaign by Day • Organization Geo-Fencing Conversions by Campaign • Retail Performance with Markup by Ad • Organization Geo-Fencing Conversions by Campaign • Retail Performance with Markup by Ad by Day by Day • Retail Performance with Markup by Campaign • Retail Performance with Markup by Campaign by Day Keyword Reporting • Keyword Conversions By Campaign Segment Reporting • Keyword Conversions By Campaign by Day • Data Provider Segment Inventory • Keyword Performance • Data Provider Segment Inventory by Day • Keyword Performance by Ad • Organization Segment Performance • Keyword Performance by Ad by Day • Organization Segment Performance by Day • Keyword Performance by Campaign • Keyword Performance by Campaign by Day Video Interaction Reporting • Org Keyword Conversions By Campaign • Org Keyword Conversions By Campaign by Day • Organization Video Interaction • Org Keyword Performance By Ad • Organization Video Interaction by Day • Org Keyword Performance By Ad by Day • Video Interaction by Ad • Org Keyword Performance By Campaign • Video Interaction by Ad by Day • Video Interaction by Campaign • Org Keyword Performance By Campaign by Day • Video Interaction by Campaign by Day Location-Based Reporting Viewability Reporting • Location Performance by Ad • Location Performance by Ad by Day • Viewability by Ad • Location Performance by Campaign • Viewability by Ad by Day • Location Performance by Campaign by Day • Viewability by Campaign • Organization Location Performance by Campaign • Viewability by Campaign by Day • Organization Location Performance by Campaign by Day • Postal Code Performance by Ad • Postal Code Performance by Ad by Day • Postal Code Performance by Campaign • Postal Code Performance by Campaign by Day

data driven programmatic – find your audience 63 BRAND SAFETY, FRAUD PREVENTION, & VIEWABILITY

data driven programmatic – find your audience 64 Brand Safety, Fraud Prevention, & Viewability

BRAND SAFETY, FRAUD PREVENTION, & VIEWABILITY

Brand Safety • Web traffic filtering begins at the exchange level • audienceGPS crawls all web traffic received and classifies it to determine the types of content within • audienceGPS utilizes Integral Ad Science for site scoring to judge site quality • audienceGPS can ensure an advertiser’s ad is shown only on predetermined sites using: — Whitelists — Deal IDs • Integration with Integral Ad Science that enables wrapper tag support upon request

Fraud Prevention • audienceGPS utilizes bot lists from: — IAB (Internet Advertising Bureau) — OTA (Online Trust Alliance) • We have a bot detection integration with Pixalate which provides user agent strings in real-time • We are integrated with RiskIQ for malware detection, as well as standard exchange level malware filtering • audienceGPS is integrated with Integral Ad Science for site scoring to judge site quality • audienceGPS analyzes our own historical data for patterns to determine fraudulent traffic sources and bot net locations and notifies the proper exchanges

Viewability • Integral Ad Science provides site scores that allow audienceGPS to bid on sites with the highest viewability • Integration with Integral Ad Science and DoubleVerify that enables wrapper tag support upon request

data driven programmatic – find your audience 65 Industry Compliance

INDUSTRY COMPLIANCE

Privacy, Data Collection, and Opting Out • Privacy Shield—By being certified with Privacy Shield, audienceGPS complies with EU data protection requirements when transferring data from the EU to the US • TrustE—audienceGPS works with TrustE to promote safe and ethical data collection and privacy practices • Ghostery—audienceGPS partners with Ghostery to ensure every ad we serve includes the AdChoices icon

audienceGPS is also partnered with the following organizations: • DAA (Digital Advertising Alliance) • DAAC (Digital Advertising Alliance of Canada • NAI (Network Advertising Initiative) • IAB (Interactive Advertising Bureau) • TAG (Trustworthy Accountability Group)

data driven programmatic – find your audience 66 For more information or to get started today, please contact us at:

www.audienceGPS.com | [email protected] | (855) 347-4697

or your audienceGPS Account Representative

data driven programmatic – find your audience 67