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Dhfall2016 DH Program

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Dhfall2016 DH Program Tuesday, October 18th Digital Hollywood Fall 10:45 AM - 11:45 AM October 18-21, 2016 Herscher Hall, 2nd Floor, Room 202 1 Indie TV – OTT and Streaming - The Gateway Skirball Center, 2701 N Sepulveda Blvd, Los Angeles to the Hollywood of Content to Phones, Tuesday, October 18th Tablets, TV and PC 10:00 AM - 11:15 AM - Live Webcast Albhy Galuten, VP of Media Technology Strategy, Sony Network Entertainment Track I: Haas Conference Center, Room 172 & 173: Webcast Michael Alexander, Strategy & Growth Initiatives, IBM Global Pokemon GO - The Phenomenon of AR Gets Telecommunications Industry Real - Gateway to the Future Jennifer Cooper, Director of Industry Strategy in Media and Industries are based on “hits” and AR has arrived as a mega-hit. Entertainment, Adobe Totally unexpectedly, months before the arrival of the anticipat- Nick Soares, Chief Executive Officer, GoDigital ed Hololens and Magic Leap, an ingenious mobile game has done Dan Goman, Founder & CEO, OWNZONES it, in a superb combination of GPS technology and AR trickery. Reza Rassool, CTO, RealNetworks Don Daglow, CEO, Daglow Entertainment (Games Industry Bruce Eisen, founder and president, The Law Offices of Bruce Leader: La Russa Baseball, Madden NFL, NASCAR Racing) David Eisen, Moderator Brian Selzer, VP, Business and Product Development, DAQRI Jules Urbach, CEO, Otoy 11:30 AM - 12:30 PM Craig Allen, Digital Strategist, Creative Leader, Creative Track I: Haas Conference Center, Room 172 & 173: Webcast Alchemy Incorporated Valuing and Financing Entertainment Content: Dmitry Shapiro, CEO, GoMeta Anjalis Shastri, Senior Director, Design Strategy, Mobile Group, Movies, Television and Online Video, From VC Intel & Equity to Crowdfunding Nancy King, Consultant, NewView Marketing, Moderator Diane McGrath, Managing Director Media and Technology, Streicher, J Streicher Capital Track II: Haas Conference Center, Room 171 Schuyler M. Moore, Partner, Stroock & The Psychology of Audience Stroock & Lavan Engagement: Film/TV, AR, VR and Seth Shapiro, Governor, Interactive Media, The Television Academy Real Time Media - Balancing Fan Peg Jackson, Managing Director, Mooreland Desires and Producer Vision in Partners the Age of Entitlement Patrick Russo, Partner, Shamrock Capital Positive audience engagement is the Holy Grail Advisors for media producers. Thanks to technology, tac- Larry Gerbrandt, Managing Director, Janas tics abound: transmedia, VR, AR, UGC, social Group & principal, Media Valuation Partners, sharing, mobile games and/or all of the above. Moderator When it goes well, fans are your biggest advo- cates. But the most passionate supporters can Track II: Herscher Hall, 3rd Floor, Room 303- also become troublesome, even causing dam- 304: Live Webcast age, when they object to a producer’s vision or The Augmented Reality take issue with a brand. The Internet gives everyone a voice, but Experience: Implementing the Next what happens when opinions turn into demands? Producers are Generation of AR into Application: From often caught in the difficult position of creating a positive audi- ence-producer relationship; balancing the rights of the creator Education to Entertainment and Games while addressing the desires of the audience. This panel discuss- Jim Marggraff, CEO, Eyefluence es the emerging conundrum of the audience-producer relation- David Weinstein, Director for Professional Virtual Reality, ship in the Age of Entitlement. Using case studies, we will dis- nVidia cuss the needs that turn audiences into fans, the motivations that Roy Ashok, Chief Product Officer, DAQRI drive fan behaviors, how opinions turn into facts, how producers Brian Blau, Research Vice President, Gartner and brands can acknowledge their fans while still maintaining Ronen Horovitz, Founder and CEO, EyeCue Vision their creative autonomy, the dangers of viewing a fan base as Technologies homogeneous rather than acknowledging differences, and the Michael Leventhal, Partner, Holmes Weinberg, P.C.; former, importance of sanctioning fan behavior in psychologically mean- Chief Legal Officer and VP, Magic Leap ingful ways. Bill Newell, President, North South Studios LLC, Moderator Jerri Lynn Hogg, Director, Media Psychology PhD Program, Fielding Graduate University, Moderator Noon – 1:00 PM, Herscher Hall: 2nd Floor, Room 202 Pamela Rutledge, Director, Media Psychology Research Center Audience Intelligence at the Frontier: How AI Lara Hoefs, Audience Insight Analyst and Strategist, and Neuroscience will Change the Game StoryDisruptive Cynthia Vinney, Independent Researcher, Audience and Fan The intersection of AI, Analytics, cognitive computing with pro- Psychology gramming and advertising has opened the door to an entirely Jason James, Chief Digital Officer, The Recording Academy new world of technology and consumerism. We are only first beginning to understand the meaning, implications and competi- tive advantage of advanced digital intelligence. Tuesday, October 18th Jason Jercinovic, Global Head of Marketing Innovation & Track II: Ahmanson Hall, Live Webcast Global Brand Director, Havas Unlocking Intelligence: Education within Justin Herz, Senior Vice President, Digital, Warner Bros. Technology and Virtual Worlds - VR-AR- Yves Bergquist, Project Director, Data & Analytics, 2 Entertainment Technology Center, University of Southern Immersive California, Moderator Albert “Skip” Rizzo, Ph.D., Director, Medical Virtual Reality Speakers to be announced - Institute for Creative Technologies, USC Ariella Lehrer, Ph.D., CEO and President, Legacy Interactive 12 Noon – 1:00 PM - Guerin A, in Herscher Hall and Legacy Games Eric Gradman, Chief Technology Officer, Two Bit Circus The DealMaking Process: From Feature Film, Julian Sarmiento, Creative Director & VR Content Creator, Reality TV & Specials to Web Series and Indie Digital Domain Film Making Lynn Rogoff, founder, AMERIKIDS USA As the entertainment production industry expands into new Sun Jen Yung, Managing Director, Headwaters MB, and uncharted territory, the opportunities for all segments of Moderator the industry continue to grow. And as technology impacts the industry, the production platforms are bringing unlimited Track III: Haas Conference Cr, Room 172-173, Live Webcast opportunity and creativity. From features, TV and Cable to Live Streaming – Social Streaming – The Internet TV, YouTube Channels, Mobile Content and even VR, Video Phenomenon of Everything dealmaking and production in the industry is flourishing. In If you haven’t noticed, every moment of every day is being this session we will hear from experts in all areas of the indus- captured on video and live streamed via social media. try from Reality TV to Features and from Amazon to Netflix. Welcome to today’s media culture. Fantastic new technologies Welcome to the future of Hollywood. and massive networks enable this phenomenon. It’s not only Jaime Burke, co-founder and President, Lifeboat Productions Facebook, it’s everywhere! Harrison Land, VP, Development, Jupiter Entertainment Andy Beach, Technical Evangelist, Developer Experience, Robert (Leo) Rodgers, MBA, SVP & Label Microsoft Liaison, Bungalo Records/Universal Music Rob Gabel, Founder and CEO, Tubular Labs Group Michael Palmer, GM of Video, The Ryan P. Hall, Head of Development, Rooster Hollywood Reporter & Billboard Teeth Paula Batson, VP, Communications, Ilyssa Goodman, Producer/Director/Sales YouNow Agent, DunGood Entertainment Lena Lotsey, Sr Social Media Mr, Ignition Mimi Steinbauer, President and CEO, Mike Lee, Director of Digital, AEG Global Radiant Films International Partnerships Melisse Lewis, Entertainment Attorney, Karen Allen, President, Karen Allen Moderator Consulting, Moderator 1:00 PM - 2:15 PM ThinkTank - Workshop Track I: Herscher Hall, 3rd Floor, Room 303- 1:00 PM - 2:00 PM 304: Live Webcast Haas Conference Center, Room 171 The Power of YouTube: Programmatic Buying and Unlocking the Power of Brands, Targeting: Strategies in Cross Platform Programming, and Monetization Advertising YouTube has officially evolved from being a massive reposito- Programmatic buying and targeting has revolutionized the rela- ry of extraordinary video content to a massive repository of tionship between advertiser, agency and platform. Automating content channels. These channels bring viewers millions of the buying and optimization of media inventory not only hours of global video production and spontaneity. YouTube is streamlines the process, it substantially enhances decision mak- re-writing the future of television. ing and efficiency. Welcome to a world of programmatic media. Rebecca Donohue, Director of Digital Content & Social Lucas Krump, Director, Demand Partnerships, Brightroll, Media, Vin Di Bona Productions Yahoo Rich Sutton, Chief Revenue Officer, North America, Trusted Jeremy Woodlee, Director, Google Media Platforms, Google Media Brands Justin Orkin, Head of Platform Sales, West US, AOL/Verizon Josh Entman, Cofounder and Chief Development Officer, Lewis Rothkopf, Chief Revenue Officer, AdsNative Jukin Media Juan Suarez, Vice President, Xaxis West, Xaxis Mike Pusateri, Founder/CEO, Bent Pixels Jeremy Hlavacek, Vice President, Global Automated Ryan Detert, CEO, Influential Monetization, The Weather Company, an IBM business Jeffrey Thompson, Media & Entertainment, IBM Global Jeff Hochberg, VP, Data Activation, ShareThis, Moderator Business Services, Moderator Tuesday, October 18th 1:15 PM - 2:15 PM, Guerin C, in Herscher Hall Track III: Haas Conference Ctr - Room 171 The Hollywood Masterclass: TV, Film and Content, Social Media
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