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Dhspring2014 DH Program Oren Katzeff, Head of Programming, Tastemade Digital Hollywood Spring David Karp, EVP, Business Development, SnagFilms, Inc. The Digital Future has Arrived! Jason Berger, founder & Executive Producer, Kids at Play 1 May 5th - 8th, 2014 Elizabeth Brooks, Head of Marketing, Live Nation Labs The Ritz Carlton Hotel, Marina del Rey, California Sang H. Cho, President and CEO, Mnet Ann Greenberg, Founder & Chief Tinkerer, Sceneplay, The Strategic Sessions - Let's Get Started! Moderator Monday, May 5th Track II: Poolside Tent I (FINANCE) 10:00 AM - 11:15 AM Valuing and Financing Entertainment Content: Track I:Ballroom Terrace (BrandPower) (ADVERT) Movies, Television and Online Video, From VC Native Advertising: Digital Advertising & Equity to Crowdfunding Industry Gets Serious About Better Advertising Join a group of influential players in the media, entertainment Matt Palmer, SVP and GM, Demand Media and tech finance worlds for an enlightening look at emerging Andrew Budkofsky, EVP, Sales and Partnerships, Digital growth areas in our industry. They reveal where the value and Trends opportunities are, who's investing and whether we're headed for Greg Portell, Partner, A.T. Kearney a bubble or sustained hypergrowth in the convergence space. Mike Kisseberth, Chief Revenue Officer, TechMedia Network Mike LaSalle, Partner, Shamrock Capital Advisors Roger Camp, Partner & Chief Creative Officer, CAMP + KING Marti Frucci, Managing Director, Digital Capital Advisors Aron Levitz, SVP, Wattpad René Bourdages, CEO, Elevado Media, Inc. Shawn Gold, Advisor Wattpad.com, Moderator Adrian Ward, SVP - Entertainment Industries Division, Pacific Mercantile Bank Track II: Poolside Tent I (Hollywood) Seth Shapiro, President, New Amsterdam (BrandPower) (SocialMobile) Media LLC The Power of YouTube: Unlocking Nick MacShane, founder and Sr Managing the Power of Programming, Dir, Progress Partners Premium Content and Advertising Larry Gerbrandt, Managing Director, Janas In the past year, YouTube has evolved from Group & principal, Media Valuation Partners, being a massive repository of extraordinary Moderator video content, to a massive repository of con- tent channels produced in partnership with (New Track) Artists in Hollywood - Actors - everyone from the primetime TV networks and Writers - Performers - Directors - Producers primary Hollywood brands - both free and Summit - (ARTISTS) (BrandPower) Premium - to start-ups, indie production as well 12 Noon - 1:00 PM Marina Vista Room as being the long tail of millions of hours of The TV/Film/Video Creative global video production and spontaneity. Process, Developing Strategies and YouTube is re-writing the future of Television Partnerships - Developing Hollywood including advertising, subscription and other Content as Brand revenue models and it's all happening today! David Knauf, CEO, Bxx, LLC; Creator & Executive Producer, Paul Snow, Mgr, TV and Film Content Partnerships, YouTube Emmy Winner, “CARNIVÁLE” (HBO) Evan Bregman, Dir, Digital Media, Electus Liz Coughlin, EVP, Head, MATTER West Matthew Patrick, Sr YouTube Channels Manager, Defy Media Miranda Bailey, producer, “The Squid and the Whale” “Girl Adam Goldstein, Director of Business Development, ZEFR Most Likely” Nicholas Adler, VP, Business Development, Cashmere Agency Rebecca Donohue, Director of Digital Content & Social Media, Sharalyn Hartwell, Executive Director, Magid Generational Vin Di Bona Productions (VDBP), producers of “America's Strategies™, Moderator Funniest Home Videos” Jason Richman, Writer, Lucky 7, Bangkok, Dangerous Bad 11:30 AM - 12:30 PM Company, Swing Vote Track I:Ballroom Terrace (BrandPower) (BIG) (Hollywood) Brendan Burch, CEO, Co-Founder and Executive Producer, Six Broadcasting without Borders: Players in the Point Harness (6PH), Fox's Cosmos: A Spacetime Odyssey New Guard of Broadcasting, Branding and Nicholas Reed, Academy Award Winner, The Lady in Number Content Networks 6: Music Saved My Life, Moderator Television isn't television anymore. We don't have TV shows. We have video content and we have video platforms - TV-PC- 1:00 PM - 2:15 PM SmartPhones-Tablets - for consuming all the content that ranges Track I: Poolside Tent I (BIG) (Hollywood) (FINANCE) from family video postcards and YouTube cats and dogs to The New Hollywood Equation - Content broadcast TV and feature films. Broadcasting truly has no bound- Owners, Networks, New Platforms, Agents & aries and the relationship of brands and advertisers to the new Commerce video reality is in a transformational state as well. The new world Schuyler M. Moore, Partner, Stroock is being invented every day. Glasgow Phillips, SVP Creative, Maker Studios Ashley Kaplan, Head of Content, Fullscreen Eunice Shin, Director, Manatt Digital Media Jake Dorn, VP, Global Business Develop & Partnerships, Frank Radice, Expert in Residence, Definition 6 Digitaria Steven Katleman, Shareholder, Greenberg Traurig Law Artists in Hollywood - Actors - Writers - Performers - Mark J. Kapczynski, Chief Operating Officer, Kontrol Media, Directors - Producers Summit - (ARTISTS) (Hollywood) Moderator 1:15 PM - 2:15 PM - Marina Vista Room The YouTube Star Making Machine: 24/7 2 Track II: Ballroom Terrace (ADVERT) Hypertargeting: Ad Networks, Ad Serving Phemons: Reaching Millions of Fans Every Day Brittani Louise Taylor, YouTube Celebrity with over 1 Million and Ad Targeting Subscribers As the technology is refined and the networks become more Jack Vale, Comedian & Prankster with over 1 Million powerful, the customer experience will become richer in Subscribers accessing content and information, locating and interacting in Fousey Tube, Over 2M subscribers. Online and touring come- communities of ideas as well as being served more relevant dian Yousef Erakat and his Urban Prank channel on YouTube commerce and advertising information. As the consumer pur- Sam Tsui, YouTube Singing Superstar, Millions of Viewers sues his/her areas of interest, joining and interacting in commu- Alexis G Zall, The 15 year-old voice of the next generation of nities, content and advertising partners must respond in kind, YouTube's rising stars by giving the consumer only the data that is relevant. As the Larry Shapiro, Head of Talent, Fullscreen, Inc., Moderator smartphone, computer and TV platforms become more elegant, both physically as well as in its software and operating system 2:30 PM - 3:30 PM capabilities, the world of hypertageting and hyperselecting - Track I - Poolside Tent I (Hollywood) (SocialMobile) from both the client and server sides will deliver a more satis- factory and sophisticated experience. 2nd Screen - Social Television - The Merger Willis Duran, Director, Targeting Sales and Strategy, AOL of Content, Social Interaction and the Video Michael Rubin, Exec Dir, Business Development, Mobile, YP Platforms Jeff Hirsch, President, CPXi Greg Consiglio, President and Chief Operating Officer, Lewis Rothkopf, Vice President, Millennial Media Viggle Jeff Hochberg, VP BD, Audience Science, Moderator, Keyvan Peymani, Managing Director, Digital Strategy Division, ICM Partners Track III: Poolside Tent II (BrandPower) Keith D. Pape, VP Social, Media & (ADVERT) (SocialMobile) Community Engagement, ONE+K Marketing Hollywood Content - Alan Wolk, Global Lead Analyst, Piksel Using Twitter, Facebook, Marc Scarpa, Executive Producer / Director (TWCS Lakers Second Screen, X Factor Tablets Google+, Smartphone and Digital, Grammy live) - Building Audience - Building Buzz - Mike Vorhaus, President, Magid Advisors, Understanding the Metrics and Moderator Measurement of Success Michael Tanaka, Head of Business Track II - Ballroom Terrace (BrandPower) Development, WhoSay (ADVERT) (SocialMobile) John Montgomery, CEO and Chief iPad-Tablet-SmartPhone Innovation Officer, Threshold Interactive Eric Moro, Director of Programming, Advertising - the Premium Entertainment, Wikia Advertising Platform Rhodes Mason, SVP, Business Development, Internet Video In prior generations, mobile advertising has been something Archive (IVA) less than booming industry. The mobile phone - because of Sophie Nicolaou, VP, Mktg and Comms, Main St Films size and network limitations - had hardly lived up to its prom- Jani Penttinen, CEO, Transfluent ise. However, with the Tablet - SmartPhone explosion, the Sun Jen Yung, Managing Dir, Headwaters MB, Moderator advertising and marketing industries now have a more than worthy partner in reaching and interacting with the consumer. ThinkTank - Workshop (FINANCE) The Tablet represents a premium relationship to the consumer 1:00 PM - 2:00 PM - Admiralty Room that not only complements the TV platform, but likely repre- The Bitcoin Economy: Bitcoin Infrastructure, sents a connective tissue that reaches up into the TV platform as well as down into the SmartPhone device. We are now Bitcoin Companies, Funding a FinTech - entering an always-connected consumer commerce relation- Bitcoin Startup ship. Paul Dravis, founder and President, Dravis Group LLC Dan Owen, Director, Digital Ad Sales, Western Region, The Michael Terpin, Founder and CEO, Social Radius Weather Channel Companies Steve Beauregard, CEO and Co-Founder, GoCoin Jeremy Woodlee, Head of Sales, DoubleClick Media Nathan Lands, CEO Co-Founder, QuickCoin Platforms, Google Mark Jeffrey, Author, Moderator Shawn Fenton, Invention Strategist, Innovations, Blast Radius, WPP Group Lesle Schwaderer, Dir of Insights, Skype, Microsoft Advertising Offer Yehudai, President, Inneractive Sandra Susino, Media & Entertainment, Associate Partner, IBM Global Business Services, Moderator
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