sign in sign up
<<
Home , Blair Westlake, Grupo Cisneros, Ivan Fecan, Paley Center for Media, Peter Chernin, Pierre Lescure

“I ultimately made the decision “The world that it would be more fun to wants us be a disruptor than to tell them that to defend myself the is falling. from disruption.” It’s not.” – Le s l i e Mo o n v e s –Pe t e Ch e r n i n

aac e e s ” – I L “ . Beyo Tech nol

w e l c o e ndDi ogy srup is the best ally democracy can have.” disruption and uncertainty good way to do it: embrace “There’s only one tion –Ad r i a n a Ci s n e r o s A Report on the And please join us International for the next International Council Summit Council Summit September 14, 15, 16, 2011 April 26, 2012 Madrid, Spain Contents A Step Beyond Disruption 3 | A Step Beyond Disruption he 2011 gathering of The Paley Center for Me- feeds, and other helpful info. In addi- dia’s International Council marked the first time tion, we livestreamed the event on our Web site, 4 | A Formula For Success: Embrace Disruption in its sixteen-year history that we convened in reaching viewers in over 140 countries. Los Angeles, at our beautiful home in Beverly To view archived streams of the sessions, visit 8 | Snapshots from the Cocktail Party at the Paley Center Hills. There, we assembled a group of the most the IC 2011 video gallery on our Web site at http:// influential thinkers in the global media and en- www.paleycenter.org/ic-2011-la-livestream. th 10 | Snapshots from Dinner at 20 Century Fox tertainment space for a candid give-and-take on We are grateful to all of our speakers (in order of the state of the industry. appearance): Disney’s Anne Sweeney, Participant 12 | Snapshots from Breakfast at the Paley Center The summit’s theme—Beyond Disruption— Media’s Jim Berk, Edelman’s Gail Becker, McKin- came up repeatedly in our conversations, reflect- sey & Company’s Geoffrey Sands, O’Melveny & 13 | Create What’s Next Christie Hefner, Kay Koplovitz ing an understanding that change is not only a Myers’s Joe Calabrese, IAC’s Barry Diller, CBS’s crucial driver of the business: it is inevitable. The Leslie Moonves, ’s Ted Sarandos, Grupo 13 | Letting Go challenge is to seize and capitalize on the pos- Cisneros’s , Grupo PRISA’s Juan T sibilities driven by technology and innovation. Luis Cebrián, ’s Isaac Lee, Nielsen’s Su- 15 | Socially Conscious and Commercially Viable Given our location, we started off with the view san Whiting, PwC’s Marcel Fenez, .com’s from and then we turned our focus to Victor Koo, The Chernin Group’s Peter Chernin, | 16 King of Disruption emerging markets, with spotlight sessions on Asia ’s Marissa Mayer, NBCUniversal’s Lauren and the Middle East, and a special focus on Latin Zalaznick, ’ Deb Roy, and ’s | Stick With The Fundamentals 18 America and the growing Hispanic media audi- Sheryl Sandberg. We were lucky to have a very 20 | Outrunning The Pirates ence. We closed the conference with a decided knowledgeable cast of moderators for these ses- Joe Calabrese focus on digital innovation and media entrepre- sions, including ’.s Jon Miller, Media 21 | The Hispanic Decade neurship, including a session dubbed the “Next Big reDEF’s Jason Hirschhorn, UBS’s Aryeh Bourkoff, Thing,” in which we featured presentations from a author and journalist Lorea Canales, Simulmedia’s 23 | Content is King, But Distribution Is King Kong truly international line-up of media startups. A re- Dave Morgan, and UCLA’s Judy Olian. curring feature of the IC summits since our 2009 In addition we would like to express our thanks 24 | We Are [Almost] All Digital Now gathering in , the Next Big Thing has to the principal sponsors of the International since grown into a regular programming series Council: Edelman, Gustave M. and Rita E. Haus- 26 | Afghan Stars: Programming Change in The Middle East that brings emerging entrepreneurs together with er, Nielsen, O’Melveny & Myers LLP, Pricewater- our select audience of media industry leaders. houseCoopers LLP, UBS, and to our knowledge 27 | ’s Digital Revolution Between sessions, our delegates and speakers partners, McKinsey & Company. We look forward Stanley S. Shuman, Blair Westlake from around the world were able to continue the to seeing you again at the next IC summit. 29 | Global: The New Local conversation at our social events, including a con- cert on the Paley Center rooftop from three-time All best wishes, 30 | Mobilizing Disruption Grammy Award-winning ensemble Ozomatli. And for our gala dinner, a bit of Hollywood glam- Frank A. Bennack, Jr. | Focus Groups in the Wild our with an outdoor reception amid the storied 31 Chairman, The Paley Center for Media sound stages of the 20th Century Fox studio lot. 32 | The Next Big Thing For the first time, we offered an elegant mo- bile app complete with agenda and bios, content Pat Mitchell 34 | The Road to Engagement from our sponsors and partners, our and President and CEO, The Paley Center for Media Mayor Antonio Villaraigosa

All photos by Kevin Parry Photography

2 | International Council 2011 LOs Angeles 3 | The Paley Center for Media duced several points of consensus: Barry Diller had observed that “ neutrality A Formula For Success: • That disruption is an inescapable fact st of21 is on the side of the angels; it has to happen,” century media life. it did happen: The FCC finally published its of- • That success will depend upon embracing, ficial rules defining and determining what net Embrace not resisting, disruption. neutrality would be. (And the anticipated court • That the current phase of disruption is nearer the challenges followed almost immediately). start of its cycle than the end. The setting for the International Council’s This view was repeated again and again: first Los Angeles event was one of sheerest “This is just the beginning.” And what is likely elegance. Guests at the Paley Cen- Disruption to lie beyond disruption? More disruption. ter’s gleaming -designed build- By Charles Fleming ing could take a walk through a gallery of Hol- Land of Creativity and Diversity lywood memorabilia, which included a display Held in The Paley Center for Media’s Beverly of shimmering costume gowns and set props he theme of the power-packed colloquium book’s Sheryl Sandberg, and Google’s Marissa “Ne t Hills location (supported by sponsors Edel- from the private collection of Debbie Reynolds. was “Beyond Disruption.” Eminent figures Mayer. Also in attendance were authoritative n e u t r a l i t y is man, Gustave M. Delegates were also from the overlapping global media, commu- international voices from emerging markets: and Rita E. Hauser, treated to a dinner o n t h e s i d e o f nications, and technology industries attended Adriana Cisneros, Juan Luis Cebrián, and Nielsen, O’Melveny on the Twentieth t h e a n g e l s The Paley Center for Media’s eighteenth Inter- Isaac Lee gave their perspective on the world’s ; & Myers, Pricewa- Century Fox studio national Council summit in September 2011, Spanish-speaking regions; Tom Freston and it h a s t o terhouseCoopers, lot and a private held for the first Saad Mohseni dis- h a p p e n .” and UBS—and rooftop concert time in Beverly cussed Afghanistan –Ba r r y Diller,IAC streamed via Lives- by Ozomatli, the Hills. With old me- and the expanding tream) the event, Grammy Award dia models break- Middle East scene; as if demonstrat- winning Los An- ing down, and the and Youku.com’s ing the pertinence geles ensemble lines between con- Victor Koo illumi- of its theme, was whose eclectic, Razmig Hovaghimian TDi s r u p t i o n is tent creation and nated the online punctuated by dra- Latin-influenced a n inescapable content delivery video market in matic news events. tones reflect both f a c t o f blu r r i ng — e ve n China and Asia. As the conference began, Netflix’s stock took a the cultural heritage and the artistic spirit of 21s t c e n t u r y disappearing—the Presided over by steep dive in response to its attempt to divide their hometown. question preoc- the Paley Center’s its DVD delivery and streaming busi- But the conference’s message was all business. m e d i a l i fe. Pat Mitchell, Mayor Antonio Villaraigosa, Frank A. Bennack, Jr. cupying attendees President and CEO nesses. One day before joining Pat Mitchell for Los Angeles is the second largest media market was: what next? Pat Mitchell and a conversation on the future of social media, Fa- in the US, Los Angeles Mayor Antonio Villarai- The meeting of media minds was impres- its Chairman Frank A. Bennack, Jr., keynote cebook’s Sandberg was on Nightline announcing gosa said in remarks opening the conference, sive. From the more traditional end of the speakers, panelists, and industry experts ex- her company’s new program for job creation in and “the creative capital of America,” in some business were film and notables changed theories, put forward strategies, and America. Just as panelists were talking about the ways representative (in relative miniature) of such as Barry Diller, Leslie Moonves, Peter outlined analyses with the goal of advancing possibilities of an inexpensive iPad-style tablet the new globalized industry. The city is the sec- Chernin, and Anne Sweeney. And repre- the new business ecosystem. And, despite their in places like China, Indonesia, and , the ond-largest population center for thirty-seven senting the newer media school of emerging disparate backgrounds, experiences, and ex- Indian government was preparing to unveil its different nationalities—the second largest technologies: Netflix’s Ted Sarandos, Face- pectations, their three-day conversation pro- $30 iPad-style tablet. And only a few days after Mexican city, after City, the second larg-

4 | International Council 2011 LOs Angeles 5 | The Paley Center for Media est Korean city, after Seoul, the second largest history to sell more than one million e-book Among the recent findings: More people are lection included a post-Facebook way to build Thai city after Bangkok, and so on. Diversity, Vil- copies. The movie was produced by Partici- time-shifting in the US, and more and more fan Web sites, a video-driven fashion platform laraigosa said, is the engine of its creativity. pant Media, a company with a unique mis- people are talking about what they’re watch- to enhance the digital shopping experience, s speakers throughout the confer- sion to influence social change by creating, ing while they’re watching it. a simplified rubric for building online games ence were to remind their listen- in the words of CEO Jim Berk, “high-quality This kind of incredibly granular, minute- that makes them available across all platforms, ers, Los Angeles is also the creative films that are socially relevant and commer- by-minute data has enabled intricate and an international online video service offering center for the world’s half-billion cially viable.” And they are successful because highly detailed forms of analysis. At the lead- subtitled programming from a hundred dif- Spanish-speaking people. It is they have learned how to leverage new digi- ing edge of this is Deb Roy, whose Bluefin Labs ferent companies in a hundred different lan- home to a minority population of tal tools and social media to raise awareness has become a specialist in cross-referencing guages, and an innovative (and fun) platform Hispanics—very soon to be the of their work and engage audiences. A few traditional numbers like those provided by for interactive video. Amajority. Panels devoted to the “emerging” months earlier, global sales of mobile phones Nielsen with data thrown up by social media. Moderator Scott Kurnit, CEO of the compa- Latin market were shot through with words had exceeded global sales of PCs. And, for If people are watching a , and ny AdKeeper, could hardly contain his excite- like “expanding” and “exploding.” The mes- the first time, more than fifty percent of discussing that show, and perhaps making re- ment. This, he said repeatedly, is what lies be- sage from region- all Web traffic is marks about a prod- yond disruption; this Th e g l o b a l al authorities like video, not data. “I m a d e a uct being advertised is the positive result Hispanic Grupo Cisneros’s Globally, the use decision t h a t on that show, Blue- of disruption. a u d i e n c e is Adriana Cisne- of smart phones it w o u l d b e fin’s technology en- In his opening-day ros and Grupo in Asia was grow- ables them to make remarks, the Paley h e r e . It’s m o r e f u n t o Prisa’s Juan ing geometrical- very specific obser- Center’s Chairman, h u g e , it’s b e a d i s r u p t o r Luis Cebrián, as ly. Incredibly, in vations about who Frank A. Bennack, t h a n t o t r y t o o n l i n e , a n d well as analysts some parts of Af- those people are, Jr., noted, “We are all d e fe n d m y s e l f it’s h u n g r y f o r like Pricewater- rica, one panelist what else they watch, disruptors.” Through- h i g h -g r a d e , houseCoopers’s observed, more a g a i n s t what other products out the length of the cult urally- Marcel Fenez people have ac- d i s r u p t i o n .” they like, and more. conference, panel r e l e v a n t and Nielsen’s cess to cell phones –Peter Ch e r n i n , By constructing a Stanley S. Shuman, Pat Mitchell, and Joshua Kushner members and key- programming . Susan Whiting, than have access Th e Ch e r n i n Gro up connective tissue be- note speakers were was: The global Barry Diller and Jason Hirschhorn to safe drinking TV viewers, identified by their Hispanic au- water. their habits, and their expression of likes and creatively disruptive track records, attitudes, dience is here. It’s huge, it’s online, and it’s Representatives from several audience dislikes about shows and products, Bluefin’s and ambitions. Juan Luis Cebrián, CEO, hungry for high-grade, culturally-relevant measurement and analysis companies were Deb Roy said his company is able to present Grupo PRISA, said, “Disruption is opportu- programming. on hand to explain the new metrics produced to marketers the clearest picture of their tar- nity.” That sentiment was echoed the next day and required. Among other things, they said, get audience ever in history. by veteran industry leader Peter Chernin. “I Know Your Audience the collection of data is becoming enor- look for disruption opportunities,” he said. There was ample evidence from the panels that mously more sophisticated. Susan Whiting, Disruption = Opportunity “The tale of my career has been new technolo- disruptions in the marketplace are demanding of Nielsen, said that Nielsen has gotten - The conference’s third day saw a lively install- gies coming in and disrupting the traditional a new kind of analysis. ter at counting TVs in the home, and who’s ment of The Paley Center’s now-traditional businesses. There’s a lot of defense to be played The Help, which had just completed an watching them, as well as PCs in the home, Next Big Thing, a presentation of the very latest there. I made a decision that it would be more impressive run as the number one movie in and who’s using them. They also have a new media products and ideas from entertainment fun to be a disruptor than to try to defend my- America, had also just become the first book in system for tracking iPads and tablet usage. and information entrepreneurs. This year’s se- self against disruption.”

6 | International Council 2011 LOs Angeles 7 | The Paley Center for Media Cocktail Party on the 1. Blair Westlake Paley Center Roof 2. Neil Benedict and 1. Adam Bird and Hajime Hashimoto Geoffrey Sands 3. Saad Mohseni 2. Hajime Hashimoto 4. Ozomatli 3. Tom Freston, Saad 5. Christie Hefner Mohseni, Pat Mitchell, and Kay Koplovitz Stanley S. Shuman 4. Ozomatli 5. Frank A. Bennack, Jr.

1 2

1

2 3 3

4 5 4 5

8 | International Council 2011 LOs Angeles 9 | The Paley Center for Media Dinner at 1. Zachary Quinto 20th Century Fox 2. Blair Westlake and 1. Adriana Cisneros Alberto Pecegueiro 2. Molly Ringwald 3. Frank A. Bennack, Jr. 3. Lili Haydn 4. William C. Paley 4. Jon Miller and Pat Mitchell 5. Tomohiro Matano 5. Juan Luis Cebrián and Hajime Hashimoto and Harri-Pekka Kaukonen

1 2

1 2

3 4

3 4

5 5

10 | International Council 2011 LOs Angeles 11 | The Paley Center for Media Breakfast at The Paley Center LA 1. Susan Whiting and SEssions Timeline Lauren Zalaznick 2. Lorea Canales and Create What’s Next and-technology talk with Jobs. Looking Back on Juan Luis Cebrián Disney has also enthusiastically 15 Years of 3. Saad Mohseni and A Conversation with embraced the model of that Looking Ahead Aryeh Bourkoff Anne Sweeney, other significant agent of rapid Unique moments in the 4. Kuben Pillay Cochair, Disney Media change, : “We saw this as history of International 5. Joshua Kushner Networks, President of Disney- Anne Sweeney an opportunity to really expand Council Meetings 6. Marcel Fenez and ABC Television Group, The Joe Calabrese the audience for our content Company and … hopefully to get into Interviewed by Pat Mitchell, others’ audiences, and to build President and CEO, The Paley an audience for ABC content.” Center for Media On how to respond to a present amply supplied with Directly citing the event’s disruption—precipitously theme, Beyond Disruption, “We s h o u l d expanding markets, the gigantic Rome, Italy: Pat Mitchell introduced the a l w a ys b e challenge of Netflix, the lessons September 17-19, 1995 first of IC2011’s guests, Anne A vital, welcome tradition 1 and opportunities produced by f o c u s e d o n Sweeney, with the words, “You begins as The Museum of the “Arab Spring” uprisings— are a disruptor. You have often Television & Radio (former n o t o n l y w h a t Sweeney said her company’s been a disruptor.” name of The Paley Center p e o p l e w a n t , way is clear: “The focus is Seeming pleased with this for Media) hosts its first always on the consumer. If b u t o n w h a t description, Sweeney said that International Council, an you’re in our parks, it’s always t h e y h a v e n’t her awakening to the new unprecedented gathering of about the guest experience. We the world’s media leaders. disruption sweeping through t h o u g h t should always be focused on The Council—composed of the business took place more not only what people want, but chief executives of top media o f y e t .” than five years ago when Apple on what they haven’t thought and communications com- cofounder Steve Jobs came to –An n e Sweeney, of yet. Our unofficial mantra is, panies—begins tackling bill- Disney to demonstrate the first Di s n e y Me d i a ‘We create what’s next.’” board global industry issues 2 3 Ne t w o r k s & video iPod. Disney took to the through a series of discus- new platform with eagerness, Di s n e y-ABC Letting Go sions with an eye toward the but Jobs kept telephoning to future. This premier gathering Television Gro up Beyond Disruption: A stress to Sweeney that she of the Council—which had was misunderstanding the Conversation with Industry been the brainchild of MT&R new device and her role in Experts Vice Chair Gus Hauser and developing programming for Joe Calabrese, Partner President Robert Batscha— it. “You keep calling yourself a and Chair, Entertainment, is unique for two additional media company,” she recalled Media, and Sports Practice, reasons. him saying. “Disney is a media O’Melveny & Myers First, it’s the only IC gath- and technology company. You’d Gail Becker, Chair, Canada, ering not to be convened by a better embrace that.” Latin America and US local media company. Instead, the Italian government itself Sweeney more than got the Western Region, Edelman generously does the honors, message. Twelve Disney patents Geoffrey Sands, Director 3 4 5 and meetings covering media resulted from that first media- and Head of Global Media

12 | International Council 2011 LOs Angeles 13 | The Paley Center for Media and Entertainment Practice, the phrase “segregating” to and politics are held at the warning to content creators Skoll, find his way into the film with German Chancellor McKinsey & Co. “disrupting,” described a residences and offices of Presi- and distributors: Abandon the industry. Helmut Kohl and President Moderated by Jonathan Miller, market in which future players dent Oscar Luigi Scalfaro, old models, or die. “You have At the beginning, Roman Herzog. Kissinger Chief Digital Officer, News must tailor their product to and President of the Senate to let go,” she said. “Letting Participant’s high ideals again serves as chief modera- Corporation the consumer. New platforms Carlo Scognamiglio. Second, go and becoming part of the seemed out of place in a tor of the festivities. Partici- and delivery systems are former US Secretary of State— conversation and engaging somewhat less than utopian pants include Verizon’s Ivan and MT&R Vice Chair—Hen- Seidenberg; Grupo Cisneros’s Moderator Jon Miller began challenging, but, “there are your consumers, that’s the Hollywood: Mitchell recalled ry Kissinger serves as mod- () Gustavo Cisne- the discussion by presenting still people who want a full only way today to build a Skoll being informed that erator for all the discussions. ros; Quadrangle Group’s Steve Geoffrey Sands experience. Not everyone relationship with the people the best way to become a some evidence of disruption Talks focus on international Rattner; Abril Group’s (Brazil) wants to watch a pirated or you care about most.” millionaire in the movie in action: For the first time, relations, world trade, global Roberto Civita; and Prasar last December, sales of smart Internet version of a movie,” economics, and new ideas. The business is to start with a Bharati’s (India) KS Sarma. phones have exceeded sales of or watch a sporting event on a list of participants includes Socially conscious and billion dollars and a bad idea. PCs worldwide; and, from this hand-held device. ’s Frank Biondi, Jr. and commercially viable The expectations were that Disruption disrupts globally, Participant would likely fail point forward, more than fifty ; ; A Conversation with Jim Berk, Becker observed: One of on its idealistic model. “That’s percent of consumer Internet Loreen Arbus; Ratikant Basu CEO, Participant Media the important points about of India’s ; and what everyone expected to traffic is going to be video; but, Interviewed by Pat Mitchell, Netflix’s push into Canada ENI’s Enzo Viscusi. happen!” Mitchell said. “In Ch i n a ... despite this, traditional TV President and CEO, The Paley and Latin America is the But in the intervening t h e i d e a viewing, in the , Center for Media is up. demonstration of an ability to years, Participant defied these Madrid, Spain: o f u s i n g “Do we think television is move local programming across expectations with high-minded June 15-16, 1998 b r o a d b a n d t o here to stay?” Miller asked. international borders. “If I’m documentaries and features, After a one-year hiatus, the w a t c h m o v i e s McKinsey & Co.’s Geoffrey a Brazilian business person in such as An Inconvenient Truth, IC holds its third meeting in Sands was emphatic: “TV still Canada, I can watch Bollywood. Berlin/Bonn, Germany: Waiting For Superman, Syriana, Spain, this time graciously is n o t occupies a very important That is such an interesting July 7-9, 1996 Good Night, and Good Luck, hosted by, among others, d i s r u p t i v e .” place for viewers and an notion about globalizing The IC follows up its success- The Cove, The Informant!, José Maria Mas of Antena 3 extremely important place for entertainment,” she said. ful first meeting by ambi- Charlie Wilson’s War, The Television and Spain’s King –Jo e Calabrese, advertisers. And whether it’s The new, disrupted tiously stretching the discus- Visitor, and many others— Juan Carlos. Dinners are held O’Melveny & Myers at the famed national muse- the cable operators, the satellite paradigm also means letting sions over two cities through before conquering the top box ums, the Arte Reina Sofia and companies, or the telcos, go of traditional concerns the course of three days. The office slots with its current focus of the meeting is geared Thyssen Bornemisza. With competition is going to be a about platforms: “In China, successes. toward the East: the emerg- the IC continuing its work to good thing for them.” you have 700 million users Jim Berk and Pat Mitchell Describing his company’s ing Eastern European nations With its films The Help and advance the exchange of ideas Edelman’s Gail Becker was who are interested in long- aim to produce “high quality and the former Soviet Union. among the world’s leaders in form programming,” Calabrese Contagion holding the top two exhilarated and intrigued by films that are socially relevant communications, the group There is arguably no better spots at North American box the prospect of change, “What’s said. “And for them, the idea and commercially viable,” zones in on the growth and symbol of the seismic changes offices that week in September, so interesting in television is of using broadband to watch Berk—former Hard Rock Café future of Spanish-language in the world, and in media, Participant Media’s eight- less about the content itself movies is not disruptive.” than Berlin, which hosts ses- International CEO— said, “The programming worldwide. year-old plan to make movies and more about how people Becker and Miller firmly sions concerning this part of niche of the socially relevant Participants include Grupo that might bring about social are consuming it.” Everyone is agreed on this final point: the world. Bonn IC discus- films is a small one—anywhere Clarin’s (Argentina) Ernestina change appeared to have found still watching, but now they’re Social networking provides sions center on Germany and from four percent to eight Herrera de Noble; Tribune’s its stride. Participant’s CEO watching and talking about content creators with a novel Western Europe. Highlights percent of theatrically released John Madigan; and Radio Jim Berk acknowledged that what they’re watching at the and unique opportunity to talk of the conference—generously films. So … you’re really trying Television España’s Fernando the Paley Center’s Pat Mitchell same time. directly to their consumers in underwritten by RTL Televi- to thread the needle. You’ve got Lopez-Amor. was among those who helped O’Melveny & Myers’s the real world, in real time. sion and its CEO Dr. Helmut to be prepared for the long run.” Participant’s founder, Jeff Joe Calabrese, preferring Becker summed up with a Thoma—include meetings Key to their achievement

14 | International Council 2011 LOs Angeles 15 | The Paley Center for Media has been building long-term change have no hope: “We’re , France: 1.Yoni Bloch relationships with committed a big believer in partnerships,” October 10-12, 1999 2. Joshua Kushner 3. Joe Calabrese and audiences. Participant’s thirty- he said. “Because we believe The fourth IC meeting focuses Ted Sarandos five films have resulted in changing the world is a team on global communications issues as they affect program- 4. Adriana Cisneros partnerships with 350 non- sport.” 5. William C. Paley and ming, along with the nascent government organizations, Frank A. Bennack, Jr. digital revolution and the which in turn connect KIng of Disruption impact of technology on glo- Participant to a particular A Keynote Conversation balism and media businesses. audience of more than 70 Barry Diller with Barry Diller, (One panel discussion is titled, million American consumers Chairman and Senior “The Digital Revolution: A whose entertainment Executive, IAC New Model for Economic purchases indicate a strong Interviewed by Growth?”) Hosted by Canal+, commitment to socially- Jason Hirschhorn, CEO, the meeting also features an conscious box office offerings. address by President Jacques The ReDEF Group This is an audience that actively Chirac, and a work session at wants its film-going experience the Louvre. By now, the Coun- 1 2 Veteran disruptor Barry Diller to be consciousness-raising, cil includes representatives “We b e l i e v e closed the first day’s afternoon to have an element of social from twenty-four countries. c h a n g i n g t h e sessions with a wide-ranging significance. Participant goes Participants include Canal+’s keynote talk with former w o r l d is a further and practices what Pierre Lescure; NBC’s Bob MySpace, MTV Networks, t e a m s p o r t it preaches by encouraging Wright; Yahoo!’s Tim “TK” .” and Sling Media executive direct participation in the Koogle; and Vivendi’s Jean- im e r k Jason Hirschhorn. Wearing a Marie Messier. –J B , issues they bring to notice: striped suit, a red tie, and an Par ticipant Me d i a Takepart.com, for example, easy smile, the IAC chairman , England: is Participant’s “Social gamely answered whatever October 15-17, 2000 Action Network” that urges Hirschhorn threw at him. moviegoers to become Net neutrality? “We need to involved in social and political do it.” 3 4 change, whether helping to Why hasn’t Hollywood prevent dolphin slaughter (The demanded it? “People are too Cove), or nuclear proliferation rich, too busy, too engaged, (Countdown to Zero). and they’re all getting paid. And yet behind Participant’s This has never been a town high-minded output is exactly that’s thought much about the the same focus on box office day after tomorrow.” success that drives Hollywood’s On reports that Hulu was It is fitting that at a Council lowest-common-denominator for sale? “This is like the meeting centering on the con- fare: “We look at things through person who sets off a rocket tinuing evolution of technolo- the discipline of wanting to and watches it arc up into the gies and their global impact make money, because that sky and then runs to the place on programming, , means there’s an audience.” where it’s going to hit. I think and society, the IC hosts its Without the audience, Berk they’re insane to sell it.” largest group of delegates said, the company’s goals An eminent figure in the to date. Four panel discus- of sustainability and social 5 media world, Diller, who ran sions, again hosted by Henry

16 | International Council 2011 LOs Angeles 17 | The Paley Center for Media before the last tooth is extracted from Kissinger, explore controlling and gravel-voiced, the numbers are holding up, and Wolfgang Schlüssel and Presi- creating the Fox Broadcasting my mouth!’ But when it is … the of information and programming veteran ad revenue is expected to rise dent Thomas Klestil meet with Company, appeared to enjoy there is this big data stream, and entertainment to consumers exhibited old-school pride in 2012.” the group, which also gets to playing the oracle. In his often I’m going to deliver it.’ There anytime and anyplace, the cost in old-fashioned values. He Although Moonves indicated see a performance of Wagner’s provocative, but always good- is nothing that’s going to stop of programming, and maxi- took a bachelor’s degree in no change in his network’s classic opera Die Walküre. Par- humored, remarks, he took aim them. They can, on the data mizing ad spend dollars. Prime Spanish, got his MBA “on the overall business plan - ticipants include Austrian host Minister Tony Blair hosts and Director General Gerhard at the aging (and, to his mind, side, live forever.” street,” and credits his success traditional advertising sales will the considerable group at 10 Weis; Mediaset’s (Italy) Fedele overpaid) cable operators, Having the right stuff to simply loving the medium continue to be the company’s Downing Street, including So- Confalonieri; France Televi- looked ahead confidently to the today doesn’t mean having it and staying on the job—with principal source of revenue, ny’s Sir ; WPP sion’s Marc Tessier; NTV’s increasing use and improving tomorrow. Of his own company, the same team in place—longer with traditional syndication Group’s Sir Martin Sorrell; the (Russia) Boris Jordan; and quality of mobile and tablet and its multi-channeled reach NBA’s David Stern; Elisabeth than anyone else. running right behind - CBS Grupo Salinas’s (Mexico) Ri- devices, and predicted a into online travel, shopping, Murdoch; and Clear Channel’s “When I took over at CBS has made future-minded cardo Salinas Pliego. universe in which the variety dating and more, Diller said, Lowry Mays. we were losing $500 to $600 distribution deals with Netflix, of distributors and distribution “We will be disrupted. We have million [a year], and now and, internationally at platforms might be as rich and a lot of competition. Everybody Vienna, Austria: we are making hundreds least, with Hulu. diverse as the variety of content has competition.” October 28-30, 2001 of millions of dollars,” said And the company is looking “Fo r u s creators and providers. But the way to the future The International Council “On e o f t h e Moonves, repeating what has abroad for broadcasting “You could own a whole sends an important message become a CBS credo. “We’re partnerships. Possessing “the t h e p i c t u r e for IAC is clear, if risky: “We’ve r e a s o n s w e’r e program and distribute it got very good businesses that by going ahead with its meet- not sexy; we’re solid. We don’t largest television library in is: r u n o u r through Facebook, on iTunes, on are growing and have been ing only a month after the n u m b e r o n e win many . All the world,” Moonves said, tragic events of September 11. b u s i n e s s e s a n d Amazon’s upcoming notebook,” growing above twenty percent,” is b e c a u s e w e we get are viewers.” has allowed his company to s t a r t n e w o n e s Diller observed. “That will Diller said. “For us the picture p r o t e c t t h e Having held the number one forge strong international then develop into independent is: don’t be dopes, don’t buy position among broadcasters partnerships in the United a n d l o o k f o r methods of distributing anything really stupid, don’t f a m i l y j e w e l s .” for most of the past decade, Kingdom, India, Australia, and Beijing, China: opportunities directly to the consumer with make some big mistake, and heading a $17 billion elsewhere, gaining access to .” –Leslie Mo o nves, November 5-7, 2002 someone in the middle taking and run our businesses and company, Moonves echoed the channels without investing hard –Ba r r y Diller, CBS For the first time, the IC gath- a commission – and not thirty start new ones and look for previous afternoon’s speaker. capital. “What we’ve put up is IAC ering heads to Asia, and the percent, because that’s not going opportunities. And the rest will Stanley S. Shuman, Like Barry Diller, he feels the our content. We’ve been able growing media superpower Sidney Shuman, and Ynon Kriez to stand. Competition is going to take care of itself.” downturn in the American to use our content as currency. that is China. Eighty media crater that.” While it is most assuredly a economy “isn’t hurting our We’re exploring other deals like executives from around the The cable companies, Stick with the time for reflection, and for business. The world wants us to that, some in Latin America.” world—the biggest gathering especially those who do not Fundamentals understanding priorities, it is tell them the sky is falling, but Moonves repeatedly stressed yet—meet in Beijing for the traffic in broadband delivery, also vital to imagine and shape it’s not. I know I sound a bit the company’s dedication conference hosted by Bruno A Conversation with Diller predicted, have the most a better future. Taking place Pollyanna-ish, but our national to its core business. “First Wu’s Sun Media Group and Leslie Moonves, to lose. “The cable disconnect in Austria, one of the world’s and foremost, we are a SINA.com. Choosing China is CEO, CBS Corporation is going to come,” he said. “The most competitive television content company. The bulk fitting: The nation has experi- Interviewed by Aryeh cord is going to start to fray. markets, now caught in a swirl of our revenue comes from enced rapid economic growth, Bourkoff, Head of Investment Cable bills are going to continue of great changes, panels cover advertising on network with significant strides made Banking, the Americas, UBS the political and economic to rise. If there is an alternative,” television. Number two is in its media industry—vital environment, directions in for a country poised to host consumers will take it. syndication, both international TV heavyweight Leslie programming, global expan- the Olympic Games several So, is this the end for and domestic. The other things Moonves made the case for sion, and intellectual property years down the road. And those cable companies? Not are just gravy.” In practical stability and continuity amid in the digital age. Austrian though interaction with inter- necessarily, Diller said. “There illustration, Moonves set out all the talk of disruption state broadcaster ORF serves national media has expanded is not a cable operator who the figures for the network’s and change. Gray-suited as host and both Chancellor does not say, ‘I will fight until Leslie Moonves and Aryeh Bourkoff

18 | International Council 2011 LOs Angeles 19 | The Paley Center for Media Hawaii Five-0. Despite news that morning of by this point, the growing said, “it’s 60 percent.” In fact, as already demonstrated in “Th e r e’s n o “It’s not a grand slam home a 13.7 percent drop in Netflix’s infrastructure still comes as a TV and not film may represent the United States and Canada, r e a s o n w e run,” Moonves said. “It’s a stock price, precipitated by the welcome surprise to a familiar the greatest opportunity desire for Netflix’s traditional single or a double. Domestic: company’s negative reforecast IC figure: Dr. Kissinger, who for growth internationally “high engagement content” c o u l d n t b e in ’ we sold it for $2.4 million. of subscription growth, Ted helped open up the country too. Sarandos noted that the would be hugely significant. e v e r y c a b l e International gets north of $2 Sarandos sat across from to foreign relations in 1971. most popular TV shows in Sarandos also underscored “When I first came here, there million an episode. It’s getting News Corp.’s Jon Miller and foreign markets are often Netflix’s intention to provide h o u s e h o l d , were only two TV channels almost $5 million per episode talked enthusiastically about programs that have never new, original programming b o t h and very few stations,” he said. in syndication revenue. We’re Netflix’s bright future, both been distributed there, and in all its markets. “Original “Now it has so many of them I Adriana Cisneros d omestically going to have 100 episodes of domestically and overseas. are available only via illegal programming is just an have to work hard to get a bet- a n d a r o u n d that. That’s new money. That’s Thanking Miller for his ter understanding of the Chi- downloads or pirated DVDs. extension of exclusivity,” he said. South African President Thabo Mbeki t h e w o r l d .” over a billion-dollar property.” compliment on Netflix’s nese media market.” The IC And piracy, Sarandos “Of having content no one else Moonves tipped his hat “phenomenal growth” and helps everybody do so, with stressed, represents Netflix’s has.” Sarandos hinted that the the choice of conference site ed arandos –T S , to the additional revenues subscriber base of 25 million, panels covering the radically real competition. “There’s programming would likely be speaks to history, coinciding Net coming from new deals, and the boyish Sarandos noted changing media world, the the old joke about the two the sort of long-form, serialized with the tenth anniversary new platforms. But, he said, that, with 60 million American evolution of state-sponsored men being chased by a bear,” content already made available of democratic government “They all have to fit into households now being served television, and advertising in “Pe o p l e he said. “One of them says, by companies like HBO, and the end of apartheid. In that content food chain. I’m by broadband delivery, a target the post-dot-com age. At a ‘How are we going to outrun Showtime, and others, who a meeting cosponsored by a l l o v e r t h e not going to do anything to of 60 million subscribers state dinner, China President this bear?’ And the other one might not be eager to license South African Broadcasting jeopardize the advertising was not unrealistic. “There’s Jiang Zemin also addresses w o r l d l o v e says, ‘I don’t have to outrun their own product to Netflix. Corp. and Primedia Ltd., the and syndication. One of the no reason we couldn’t be in the participants—a list that storytelling . the bear. I only have to outrun The executive insisted agenda covers everything includes Chinese luminaries from how South Africa fits reasons we’re number one is every cable household, both Th e r e’s you.’” In Netflix’s case, it wasn’t that the company’s game because we protect the family domestically and around the Zhao Huayong, President, a question of outrunning plan did not need to shift to into the world from a geopo- China Central Television; Tian j e w e l s .” world.” n o t h i n g u n i q u e l y Blockbuster, but the pirates. accommodate regional or litical perspective, to a study Congming, President, Xinhua of technology and consumer However, that doesn’t Am e r i c a n a b o u t “The consumer behavior of local tastes. “People all over News Agency; and Ma Chao- behavior, to the civic role of represent a new business plan, paying for content is there,” the world love storytelling,” he jun, President, Beijing Radio, t h a t .” media in fostering democracy Sarandos insisted, recalling Sarandos said. “People are said. “There’s nothing uniquely Film and Television Group. and public trust. This last that when he first met with –Ted Sarandos, paying the pirates! We knew American about that. People all Other execs include CBS’s panel, appropriately, takes Net flix Netflix cofounder Reed Leslie Moonves; Viacom’s Mel that we had to create a product over the world love a bargain. place at The John Craig Hall Hastings in 1999, long before Karmazin; ’s that was better than .” And Netflix is a great bargain.” on Robben Island. At a lun- YouTube or Hulu made their ; Hubert Questions from moderator cheon, South African Presi- inroads into streaming video, Burda; BBC’s Greg Dyke; and Miller and the audience The Hispanic Decade dent Thabo Mbeki speaks to Hastings described to Sarandos . turned the conversation to the Keynote Conversation: the participants, including a company very like the Netflix international market. Netflix Emerging Market: Barbara Walters; Pan-African Cape Town, Ted Sarandos and Jon Miller of 2011. had just the previous week Latin America Advisory Group’s (South South Africa: The wisdom of expanding completed a seven-day rollout Adriana Cisneros, Africa) Iraj Abedian; Micro- Outrunning the Pirates into streaming, Sarandos October 24-26, 2004 into forty-three countries soft’s Craig Mundie; William It is indeed a highlight of Vice Chairman and Director A Conversation with said, is already evident in the in Latin America, South C. Paley; News Corp.’s Marty the eighth conference for of Strategy, Grupo Cisneros Ted Sarandos, growth of domestic customers America, and the Caribbean Pompadur; SBS Broadcast- delegates to visit the cell on Interviewed by Pat Mitchell, Chief Content Officer, Netflix content. – a rollout spurred by the rate ing’s Markus Tellenbach; and infamous Robben Island President and CEO, The Paley Interviewed by Jon Miller, Not more than eighteen of broadband growth and the Seven Network’s (Australia) where Nelson Mandela was Center for Media percent of Netflix DVD rentals rising appetite for on-demand Kerry Stokes. Chief Digital Officer, held prisoner through much were for TV programming. programming. Sarandos of his 27-year term. Again, Talk of the Netflix push into “With streaming,” Sarandos predicted that in that region, Latin America set the stage

20 | International Council 2011 LOs Angeles 21 | The Paley Center for Media nicely for a pair of late morning Cisneros said, “They prefer larger audiences on Spanish- everything from programming presentations from that region. content in their native language channels than all to politics. Beyond Disruption, The first was an engaging talk language, with the subjects that of the English-language Cebrián said, is not just given by Hispanic media leader offer an emotional and cultural networks combined. “There but opportunity. And the only Adriana Cisneros that began connection.” The study also were more people watching way to succeed, Lee said, is with a series of startling facts underscored the importance TV in Spanish—a soap opera I “to embrace disruption and Mehmet Ali Yalçındağ and İnan Kıraç and figures: of TV advertising explicitly produced—than were watching welcome uncertainty.” Montreal, Canada: Istanbul, Turkey: • There are more than 500 targeting the Hispanic market TV in English, in the United Grupo Prisa is the October 23-25, 2005 September 14, 2006 million Spanish speakers - not just commercials States. For any company that is world’s largest Spanish- and The ninth conference—and The tenth IC event, coincid- globally, making Spanish translated into Spanish, which the first one held in North not considering being part of Portuguese-language media ing with the thirtieth an- the second-most-common showed a thirty percent America—is notable for the Latin American story for company, whose news outlets, “Hispanics niversary of the Museum of language on the planet and the lower return on investment zeroing in on, as one panel the next years—they should entertainment products, and Television & Radio (former a r e n o t o n l y third-most-used language on than commercials written title sums up, “Preparing look again.” Internet websites reach in name of The Paley Center for l o o k i n g f o r the Internet. specifically for the market. for the ‘Anytime, Anywhere’ excess of 50 million consumers Media), focuses on globaliza- • There are over 50.5 million For second- and third- Consumer and the Shifting Content is King, but daily. Univision is the leading tion, a fitting topic given the c o n t e n t Hispanics in the United generation Hispanics living Distribution Landscape.” “Mo n o p o l i e s Distribution is King Hispanic television network in setting in one of the world’s [a d a p t a b l e ] t o States - a forty-three percent in the United States, Cisneros “Traditional broadcast busi- a r e b a d , Kong the US, and routinely outdraws most majestic, historic loca- increase since 2000—making said, this is particularly ness models are under stress,” at least one of the Big Four tions. The event offers a fine a v a r i e t y o f u n l e s s y o u Keynote Conversation: the US the second-largest important. “Hispanics are writes conference cohost English-language networks. of culture and discussion. s c re e n s b u t Leonard Asper of CanWest Emerging Market: , Hispanic population center in not only looking for content a r e o n e .” Noting his network’s On the one hand, the whole Global in the days leading Latin America group lodges at the famed a l s o c o n t e n t the world, after Mexico. [adaptable] to a variety of –Isaac Lee, privileged position among up to the event. “The biggest Juan Luis Cebrián, CEO, Ciragan Palace, a gala dinner • More than sixty-five percent screens, but also content they Spanish-speakers in the t h e y c a n f i n d concern for all broadcasters is Univision Grupo PRISA of US Hispanics have Internet can find in their own language, US (sixty-seven percent of is held at Dolmabahce Palace, in t h e i r o w n to remain visible to consum- Lorea Canales, author and meeting sessions take place access. Nine percent of them and that is designed specially Univision viewers watch no ers in an ocean of new com- journalist at Esma Sultan and optional l a n g u a g e , are already downloading for them—for me,” she said. other television network), petition, and to remain rel- Isaac Lee, President, tours of the Byzantine Cis- a n d t h a t movies, compared to six For those who are reluctant Lee got the afternoon’s evant to the advertisers who Univision News tern & Istanbul Archaeology percent of non-Hispanic users. to embrace the idea, Cisneros biggest laugh by saying, “My is d e s i g n e d provide our revenues.” High- Museum are offered. On the • Mobile device penetration in suggested, “small adjustments lights from the event include experience is that monopolies specially f o r other hand, discussion top- Latin America is already close that will hook on this whole Kay Koplovitz moderating are bad, unless you are one.” ics include how to reach the t h e m —f o r to 100 percent. In Mexico, set of people you are ignoring. “The View from the Financial But he acknowledged a future millennial generation and, m e .” fourteen percent of all mobile It should be part of every Markets” panel, other panels full of challenge. Neither great most pointedly, “Media as an phones are smart phones. American network’s mantra.” on digital piracy and the content nor a direct delivery Agent of (Mis)understanding –Ad r i a n a Ci s n e r o s , • The penetration of Facebook She urged doubters to look future of advertising, and an system will guarantee future (Between the Muslim and Gr u p o Ci s n e r o s in Latin America is fifty at Spanish actor Antonio address from Prime Minister success. Indeed, new digital non-Muslim World).” Among percent greater than in the Banderas’s contribution to the Paul Martin. BellGlobeme- distribution platforms may the stellar list of participants: United States. Spy Kids franchise, which is very dia/CTV CEO Ivan Fecan; have an unfair advantage in prominent businesswoman Publicis North America’s Su- The Hispanic market is thus strong among Hispanics, or the some markets. Lee used to Arzuhan Yalçındağ, who san Giannino; Advance.net’s poised for enormous growth in inclusion of Sofia Vergara in the Isaac Lee, Juan Luis Cebrián , believe in the mantra, “Content established the joint venture Steve Newhouse; SanomaW- and Lorea Canales The professorial Juan Luis the very near future. But these cast of ABC’s Modern Family. is king,” he said, until a senior CNN Türk with AOL Time SOY’s (Finland) Jaakko Rau- Cebrián, from Grupo PRISA, consumers must be approached For those who don’t know colleague explained to him Warner; BBC’s Mark Thomp- ramo; and NBC Universal’s and the puckish Isaac Lee, son; ITV’s Charles Allen; with attention to their special their numbers, Cisneros threw that, while content may be Richard Cotton are among from Univision, sat down Atlantic Records’ Ahmet needs, especially the bilingual out one final, surprising fact: king, “Distribution is King the participants. with journalist Lorea Canales Ertegun; and NBC Universal’s Hispanic market in America. End-of-week episodes of Kong!” to share their opinions on Bob Wright. Citing a recent Nielsen study the Spanish language night Cebrián noted that while of the bilingual community, time soap Eva Luna drew the Web and new digital

22 | International Council 2011 LOs Angeles 23 | The Paley Center for Media media platforms have made minds in journalism from all Silicon Valley, United a new mind-set among the comparable number is fifty. participants: CBS Interactive’s his businesses more global, over the world to discuss new States: June 13-15, 2007 programmers and content “Once connected, if you look Quincy Smith; YouTube’s his new competitors are tools and strategies for thriving It is appropriate that this IC providers. at India or Thailand, they are Chad Hurley; Yahoo!’s Jerry not subject to the same amid the disruption and conference carries the theme of “In Africa, there are more voracious users.” Yang; MySpace’s Josh Berman; protectionist rules that ensuring a future for quality, “Convergence: What’s Next?” people with cell phones than For Fenez, the big question California Governor Arnold given the myriad changes to dominate traditional media public-interest journalism. have access to clean water,” she about how profitable the Schwarzenegger; Yahoo!’s the IC event and the organiza- Terry Semel; and Sun Micro- companies. Freedom of said. “There will be a whole future will be, and how soon tion. Eight days before the systems’ Jonathan Schwartz. expression limitations have We Are (Almost) All generation of people who don’t it will arrive, is affordability. conference, the Museum of driven Grupo Prisa out of have a landline, don’t have a For Whiting, it was as Digital Now Television & Radio is renamed Venezuela and Bolivia, he said, PC and don’t have a TV (but) much a matter of content Isaac Lee The New Global Audience: The Paley Center for Media, “Wh e n s o m e o n e provider attention to regional and curtailed their activities in A Conversation with with the IC meetings evolv- will have access to all kinds of and Argentina. There entertainment and information distinctions. Industry Experts ing to a much larger scale, is c o n n e c t e d , are worrying signs that similar via a phone.” Successful content delivery Marcel Fenez, Global held over a three-day period t h e y b e h a v e difficulties might lie ahead in Marcel Fenez was equally to developing markets will be Leader, Entertainment of panels, discussions, and Brazil and other markets. events. The meeting is held r e m a r ka b l y t h e optimistic, bullish even, on the dependent upon low-priced Arun Sarin, Pat Mitchell, and and Media Practice, Cebrián closed by for the first time in the United prospects in these emerging smart phones or tablets, Fenez Mark Thompson PricewaterhouseCoopers LLP s a m e , w h e reve r underlining the need for new States, and is hosted by Google, markets. In China, a recent believed, and upon the heavy Susan Whiting, Vice Chair, y o u a r e in t h e London, England: revenue streams and new Yahoo!, and Sun Microsystems report concluded, advertising infrastructure spending that June 20, 2008 “In Af r i c a , Nielsen opportunities to improve the w o r l d .” spending in the next year will allow delivery. “Whose Another first for the Inter- Interviewed by Pat Mitchell, t h e r e a r e m o r e relationships between media may grow by more than fifty responsibility is that?” he national Council: Given the President and CEO, The Paley –Ma r c e l Fe n ez , p e o p l e w i t h and advertisers. Revenues for percent. Moreover, Fenez’s asked. Will the spending come growth in scope for the con- Center for Media Pricewaterhouse - traditional news organizations research has concluded, user from governments or private ferences, it is decided to add c e l l p h o n e s Co ope r s in Western Europe are down appetite overseas is expected interests? a second, smaller event each t h a n h a v e Welcoming the return forty percent annually in to be enthusiastic, regardless In one sector of the year. The first of these marks a c c e s s t o appearances of International Frank A. Bennack, Jr., Pat Mitchell, the IC’s return to London eight some markets. While the Arnold Schwarzenegger, Jonathan of locale. “When someone emerging global audience, Council veterans Susan years after its successful trip. c l e a n w a t e r Internet is a powerful tool Schwartz, Terry Semel, and Eric Schmidt is connected, they behave Whiting said, there appears .” Whiting and Marcel Fenez With considerable shifts in the for democratization, he said, remarkably the same, wherever to be unlimited appetite, to a panel on the new global in Silicon Valley. Speaking media landscape, the agenda –Susa n Wh i t i n g , news organizations must you are in the world,” he said. but this came with a caveat: audience, moderator Pat pointedly to the theme, cohost on this full June day includes Nielsen be “very global, or very “Some of the most voracious Around the world, women are Mitchell asked for an overview Eric Schmidt of Google says, topics such as regulation, inno- big,” to continue gathering “People will say, ‘I want all of users have been in some of hungry for programming, but of the complex and confusing vation, and the challenges that and delivering news in the my world, all of my media, the developing markets.” In programming that speaks to question of where and how Muslim and non-Muslim rela- traditional manner. and I want it now.’” While one Thailand, for example, the their specific needs. Nielsen developing technologies tions pose to the development The Paley Center’s panel covers how search is average Facebook user has 800 had just-concluded its will meet and be utilized by and growth of media in many Chairman, Frank A. Bennack, revolutionizing distribution, ; in the United States, “Women of Tomorrow” study, companies around the world. emerging markets. Jr., closing the morning session another takes on the growing encompassing the consumer Featured speakers include Nielsen’s Whiting said, “We and inviting attendees to break topic of how social network- habits of women across Vodafone’s Arun Sarin; Yang are digital, no matter who for lunch, took advantage of ing is changing business. Says twenty-one countries and an Lan, businesswoman and talk we are or where we live, and the topic to alert attendees that Dan Scheinman, SVP and investigation into trends within show host often referred not only in television but also Cebrián had invited the Paley GM of , Inc., “I a market that, as Mitchell to as “the Oprah of China,” online and with phones.” In Center to convene a meeting would tell you at the end of the noted, “every media company WPP’s Sir Martin Sorrell and Asia and Africa, she said, day, community beats search, of the International Council in in the world is chasing.” While WPP Chairman, Ambassador markets are poised for the and that community is going Madrid. The summit is set to there were certain regional Philip Lader; NTV’s (Russia) revolution that new technology to be more powerful as a way take place on April 26th, 2012, differences, the study showed, Sergey Piskarev; Bebo’s Joanna is guaranteed to bring. But to find what we care about the unifying theme was that Shields; and the Moby Group’s and will gather the brightest than search.” Among the IC these markets will demand Marcel Fenez, Susan Whiting, and Pat Mitchell (Afghanistan) Saad Mohseni.

24 | International Council 2011 LOs Angeles 25 | The Paley Center for Media “women around the world are he ran a textile business in New and is Afghan Star, a local talent China’s Digital NDTV’s Dr. ; focused on what will make Afghanistan and lived for Bangalore, India: competition loosely based Revolution Zee Entertainment’s Subhash their lives easier no matter a time in Kabul. Decades November 16-19, 2008 on American Idol. On top Chandra; and Wipro’s Azim The traditional, larger events Keynote Conversation: where they are,” Whiting said. later, when he left Viacom competition nights, Mohseni Premji; plus former UN Un- of the IC are here expanded to Emerging Market: China Women are not frightened or and had, he wryly noted, “a said, between 10 and 12 der-Secretary Shashi Tharoor, four days, allowing the group Victor Koo, CEO, Youku.com challenged by new technology. great opportunity to travel,” million Afghans tune-in (close Henry Kissinger, Australian to meet both in Delhi, India’s Interviewed by Dave Morgan, Broadcasting Corporation’s “It really has made women’s he returned to Afghanistan, to fifty percent of the nation’s political capital, and Banga- CEO, Simulmedia Mark Scott; Google India’s lives easier.” and met the remarkable Saad Victor Koo 30 million population). lore, its technology center. Shailesh Rao; and UTV’s Mohseni, chairman of Moby “During the Taliban,” The theme of the meetings— IC delegates had the Ronnie Screwvala. Group. Mohseni told a rapt audience, “India: Challenges of the Next opportunity on Day Two At the time of their meeting, Media Frontier”—is covered “all music was banned. People of the conference to hear Afghanistan had been at war in a series of talks and panels were hungry for music. When about the exponentially for more than a generation. focusing on the local develop- we started Afghan Star, people expanding Chinese market The media infrastructure of ments and growth in a bur- just lined up [to audition]. We from an entrepreneur who has the nation had been almost geoning Indian market that had thousands of kids, literally played a leading part in the Gregor Vogelsang, Alexander P. Straknov, entirely dismantled or constantly faces new frontiers. thousands of kids, lining up.” Zoltan Rudi, and Marcel Fenez construction of this exciting destroyed. There was no radio As Paley Center President and “Th e a v e r a g e It’s not just the entertainment Berlin, Germany: CEO Pat Mitchell puts it, “The new part of the world’s media. and no television. programming. The availabil- June 7-8, 2009 Tom Freston and Saad Mohseni opportunities of the future u s e r s p e n d s There are 485 million Now, largely thanks to the ity of radio and TV sets and a For 2009, the Paley Center ex- and the challenges of the past a n h o u r a Internet users in China, Afghan Stars: efforts of Mohseni and his free media broadcast has been tends the mid-year conference make India an ideal setting explained moderator Dave Moby Group, the country d a y w a t c h i n g responsible, Freston said, for to two days, and goes back to Programming Change in to show how media can em- Morgan. More than 300 now boasts seventy-five the vaunted “Arab Spring” (not offering the flagship three-day the Middle East bolden a people and a planet.” Yo u k u .c o m , million of these visit the video “I l o o k a t TV stations and 175 radio Facebook, not Twitter, but free event in the fall. For the spring, Keynote Conversation: Hosted by Zee Entertainment, streaming Web site Youku.com Ar a b Sp r i n g stations. More than fifty m a k i n g it information freely broadcast). the IC focuses on Europe and NDTV, and Wipro Technolo- every day. The average user Emerging Market: percent of Afghan households t h e l e a d i n g “I look at Arab Spring as a the sometimes-conflicting re- a s a d i r e c t gies, and co-organized by the spends an hour a day watching The Middle East now contain television sets. direct result of Al Jazeera, and lationship between public and r e s u l t o f Federation of Indian Cham- In t e r n e t t e l e - Youku.com, making it the Tom Freston, Principal, A recent study showed that of people no longer dependent privately held companies. Key leading Internet television Al Ja ze e ra , Firefly3 Afghans trust the media more vision c o m p a n y upon their government for speakers include News Corp’s company in China. (Europe and Asia) James Mur- Saad Mohseni, Chairman, than their own government in Ch i n a .” information,” Freston said. a n d o f p e o p l e Streaming filmed content doch; RTL Group’s Gerhard Moby Group and Mohseni’s companies The Qatar-based TV news n o l o n g e r –Victo r Ko o, from all over the globe, Victor Zeiler; and Bloomberg’s Andy Interviewed by Pat Mitchell, control more than fifty percent and entertainment company, Yo u k u.co m Koo’s five-year-old brainchild Lack. Panel discussions cover d e p e n d e n t President and CEO, The Paley of that market. Amit Mitra, Yashodhara Raje Scindia, broadcast over networks like B.J. Panda, and Deepender Singh Hooda has capitalized on a growing the borderless programming of Center for Media The challenges of o n t h e i r Moby Group’s, may well have formats, with two sessions on bers of Commerce and In- appetite for programming, operating a media company provided the seeds of revolt to Central Europe concentrating g o v e r n m e n t f o r The Middle East, and dustry (FICCI), the meeting’s especially non-Chinese in a warzone, however, were the region. on the state of the region’s me- information Afghanistan in particular, panels boast titles such as “In- programming, and the narrow .” dramatically illuminated the By contrast, Mohseni said, dia landscape and the “delicate represents a walk back in time troduction to the Indian Me- window for viewing it. The o m r e s t o n day before, when a Taliban consider the US government’s dance between politics and –T F , dia Landscape,” “Investing in importation of foreign films for Tom Freston, the 2011 attack on the American $70-80 million campaign to media.” Fir e f l y 3 Indian Media/India Investing to Chinese movie theaters is Academy of Television Arts embassy caused collateral win the hearts and minds of the Beyond its Borders,” “Reach- strictly limited, with a cap on and Sciences Hall of Fame damages to one of Moby’s TV Afghan citizenry by funding , ing the Youth Market,” and the twenty Hollywood movies per inductee who in his career stations. TV broadcasts. “They have United States: far-thinking topic “How Me- year. First-run movies, even November 18-20, 2009 has been CEO and COO of Among Mohseni’s something like two percent of dia is Improving the Quality of of American blockbusters like For the first time, the IC meets Viacom Inc. and Chairman programming successes, panel the market,” Mohseni said. “It’s Life Worldwide.” Participants last year’s Avatar, are allowed at the Paley Center’s New York and CEO of MTV Networks. moderator Pat Mitchell noted, a total waste of money.” and attendees include hosts headquarters, and is convened Before all that, however, no more than three weeks on

26 | International Council 2011 LOs Angeles 27 | The Paley Center for Media Chinese screens. Movies are largest television distribution mobile phone that doubles Veteran industry leader Peter future. Convened by Paolo typically not available online platform on Earth.” Having as a TV remote). Koo’s serial Chernin sat with UCLA’s Judy Garimberti of RAI (Italy), until several months after captured the top Internet dramas, backed by American Olian for a stirring morning Christine Ockrent of Audio- their theatrical run. And the position (at twice the size of advertising partners like session. Currently chairman visuel Extérieur de la France, Chinese CCTV broadcast its nearest competitor) and Proctor & Gamble and General of The Chernin Group and Markus Schächter of ZDF Ivan Seidenberg, Kay Koplovitz, (Germany), and of channels are government having achieved domination of Mayor Mike Bloomberg, Julie Chen, Motors, have been gaining partnered in CA Media Wolf Films, sessions explore controlled. the streaming video business, and Leslie Moonves in popularity. Partnerships with Paul Aiello (former new trends in programming The fast-talking, witty Koo, Youku.com is looking toward by the heads of the major US with American movie studios COO of Star TV, part of the and delivery, with input from, a University of California, convergence technology that media companies: Frank A. v e r y t i m e have yielded Youku.com hits television empire that Chernin “E among others, producer and will allow China’s burgeoning Bennack, Jr., CEO of Hearst with Warner Bros.’ Inception oversaw during his tenure as I c o m e b a c k director Barry Levinson, An- and chairman of the Paley Cen- population of smart phone and DreamWorks’ Kung Fu president and COO of News nie Wegelius from Swedish ter; Time Warner’s Jeff Bewkes; [f r o m As i a ] I users access to the site. Panda, but on the TV side, Corporation), Chernin’s Television, and Ynon Kreiz of Viacom’s Philippe Dauman; There are limitations, c o m e b a c k w i t h American fare makes up current business model is to Endemol. The day closes with CBS’s Leslie Moonves; Ve- however. The hand of the t w o t h i n g s : under five percent of Youku develop high-end content, a cocktail reception at Monaco rizon Communications’ Ivan Chinese government weighs sales. Although China is the make digital investments, Palace hosted by HSH Prince Seidenberg; Disney Media m u c h m o r e heavily on all Chinese media. world’s fastest growing market and deliver media to the Albert II. Koo said his company, which Networks’ Anne Sweeney; and c o m p l i c a t e d for movies, with more movie developing markets in China, NBC Universal’s Jeff Zucker. started with offerings of theater construction underway India, and Indonesia. The Over 150 executives attend. t h a n I t h o u g h t user-generated programming than anywhere else on the secret of his achievement: Victor Koo and Dave Morgan Keynote speakers include a n d b i g g e r and only later went into planet, growth there may be Humility, curiosity, respect Henry Kissinger; Ted Turner; producing its own high- o p p o r t u n i - outpaced by online movie for other cultures, and a Berkeley and Stanford AOL’s Tim Armstrong; FCC quality content, must always “So m e graduate, painted a rosy picture Chairman Julius Genachowski; t i e s t h a n I viewing. “Some companies see willingness to depend on local of opportunity in China and omit any discussion of what China as a great market,” Koo talent to create local content. c o m p a n i e s and Dick Parsons, chairman of t h o u g h t .” and David Kirkpatrick of his own company’s bright he called “the black areas, or Citigroup and former chairman said. “But from a distribution He pointed out that s e e Ch i n a a s future. The consumer base is the three Ts: Tibet, Taiwan, and CEO of Time Warner. The –Peter Ch e r n i n , standpoint, it’s still a very while Westerners can offer New York City, United States: growing at extraordinary rates and Tiananmen Square.” A meeting also features the debut Th e Ch e r n i n Gro up difficult market.” specific knowledge of the a g r e a t November 17-19, 2010 as Chinese middle and lower- slight paradox: Though the of the ThinkSocial Awards, an content business to emerging For its seventeenth meeting, m a r k e t , b u t middle classes begin to emerge. Chinese government prefers initiative to recognize social me- Global: The New Local markets, arrogance can make the IC returns to the Paley f r o m a The TV advertising base is to control programming, it has dia companies promoting posi- it impossible to succeed A Conversation Center’s New York home for a already $10 billion to $15 encouraged companies like tive change around the globe. if they are not willing to d istribution with Peter Chernin, three-day program conceived billion, Koo said, and growing Youku.com because, unlike Chairman, understand and embrace s t a n d p o i n t , around the theme “The Rebirth at fifteen percent annually. street vendors of pirated The Chernin Group unique cultural differences. By of Media Worldwide.” Conve- it’s s t i l l a Without traditional media foreign film fare, or fly-by- Interviewed by Judy Olian, way of illustration, Chernin ners including Ricardo Salinas v e r y difficult competitors to fight for market night Web sites offering illegal Dean, Anderson School of pointed to successes he had Pliego of Grupo Salinas, Me- share (as Koo said, in China downloads, big companies with soap operas in the Indian m a r k e t .” Management, UCLA hmet Ali Yalçındağ of Dogan there is no HBO, no CNN, like Youku.com can be easily Kay Koplovitz, Stanley S. Shuman, marketplace. By partnering Yayin Holding, Nikesh Arora –Victo r Ko o, no DVR, no TiVo), Youku monitored. Prince Albert II of Monaco, and Pat with local content producers, of Google, and Dr. Prannoy Mitchell Yo u k u.co m has been able to grab much As with other markets, they developed several soaps and Radhika Roy of NDTV of the available audience and Koo said, ease and of Monte Carlo, Monaco: that became very popular join some 160 attendees from hold it. During his interview delivery are key to success in June 9, 2010 because they revolved around 16 countries for intimate con- the following morning, Peter China. His company developed Coinciding with the 50th an- the relationship between the versations in the Paley Center’s Chernin, whose CA Media is its own technology to create niversary of the Monte Carlo arranged-marriage bride and Kissinger Global Conference Television Festival, the IC’s investing heavily in China and speedier streaming. (They her new mother-in-law (a Room and New York’s famed mid-year meeting focuses on other Asian countries, called also, anticipating growth in relationship that would have . Featuring panels on the viewing experience of the advertising, Youku, “arguably the single the TV sector, developed a Judy Olian and Peter Chernin

28 | International Council 2011 LOs Angeles 29 | The Paley Center for Media been entirely foreign to most eventual Chinese ownership of programming, and content creative achievements of Kids and Girls Town, and head to think not. Mayer observed Western content creators. a signature American media delivery, and keynote sessions women in media). of TV channels like Bravo and that she and her colleagues Success may also depend company. with Hearst’s Frank A. Ben- Mitchell had on hand Oxygen, as well as Internet are working hard to maximize upon a willingness to abandon “It’s inevitable,” Chernin nack, Jr., NBA’s David Stern, two of the three new channels like iVillage and Daily what she called “contextual old business models despite said. “I’m sure the media will and Napster co-founder Sean “No m a t t e r honorees, whom she led on a Candy) mark her as a career discovery” (to use what is their working well in other get all up in arms about what Parker, among others. IC2010 h o w i n t e n s e it freewheeling discussion about disruptor. “And we’re only at known about a consumer) also provides occasion to an- markets, Chernin said, in an incredible threat it is. But it’s what, exactly, the current the beginning.” to introduce something that is nounce the launch in 2011 of fe e l s, d a y t o response to moderator Olian’s inevitable that we will see big disruption is leading the Mayer, who was Google’s not known to the consumer. the Paley Center’s forward- questions about opportunities acquisitions from the Chinese d a y, y e a r t o media industry toward. first female engineer and “Each of our devices knows looking Next Big Thing series in China and India. In China, and, half a generation later, y e a r, it’s l e s s “We’re still in the middle of one of the first employees of so much about us,” she said. Marissa Mayer showcasing digital startups. for example, there is no credit from the Indians.” t h a n a h u n d r e d it,” Mayer said. what Mitchell called a “great “Can we take a person’s card-based online payment But for now Chernin sees “We’re still in a nascent disruptive company,” said that context, what they’re doing, y e a r s t h a t system of the kind that has great opportunity in Asia. development stage,” Zalaznick disruption currently is more and show them new things fueled a company like Amazon “Every time I come back m e d i a h a s agreed. about platform than content. that might be relevant to them or Netflix. In India, he said, [from Asia] I come back b e c o m e m a s s Visible signs of disruption, “Disruption is happening in right now, or might entertain there are 100 million pay TV with two things: much more the two women noted, were how things are delivered,” them right now?” a t a l l .” customers, but they’re paying complicated than I thought evident in the switch in she said, but how things are Zalaznick, taking the longer “Ca n w e t a k e a Mayor Antonio Villaraigosa less than $5 a month for their and bigger opportunities than I –La u r e n Za l a z n i c k , Internet usage from laptop delivered can, conversely, affect view, stressed the idea that for p e r s o n’s Los Angeles, TV service. The average revenue thought.” United States: NBCUniversal to mobile. More than half the programming itself. The all the change and challenges c o n t e t , w h a t per user may look upside- September 14-16, 2011 of all of Google Maps traffic Google-owned YouTube, for she’s witnessed in her career, t h e y ’r e d o i n g , down to traditional business Mobilizing Disruption For its eighteenth meeting, the searches emanate from mobile example, introduced the idea the story of how traditional folks. “You’re trading volume,” phones, Mayer reported. More of “variable length content,” storytelling is affected by a n d s h o w t h e m A Conversation with Marissa IC was held for the first time Chernin said, “for a high return Mayer, VP, Google, and ever at the Paley Center for and broke traditional molds technological advances is still in n e w t h i n g s on an individual basis.” China Lauren Zalaznick, Chairman, Media in Beverly Hills, CA. established by the ninety- its first chapter. t h a t m i g h t b e has resisted foreign investment, Entertainment and Digital Industry heavyweights Barry minute movie, the half-hour “No matter how intense it Diller, IAC; Sheryl Sandberg, and forbids Western ownership Networks and Integrated sitcom, or the three-minute feels, day to day, year to year, r e l e v a n t t o Facebook; Anne Sweeney, of local companies; India has Media, NBCUniversal music video. As YouTube is it’s less than a hundred years t h e m Disney-ABC; Victor Koo, moving forward with plans welcomed foreign investment, Interviewed by Pat Mitchell, that media has become mass and made happy partners of Youku; Leslie Moonves, CBS, to create original, long-form r i g h t n o w ?” President and CEO, The Paley at all,” Zalaznick said. local companies with American and over 100 attendees from programming, the question –Ma r i ss a Mayer, Center for Media 17 countries convened for a giants like News Corp., Viacom, could take on increased Focus Groups Go ogl e three-day summit focusing on and Disney. Despite that, he significance. in the Wild Paley Center CEO Pat Mitchell Beyond Disruption, a dialogue said, “It’s probably easier for the Marissa Mayer and Lauren Zalaznick Echoing Peter Chernin’s began this late-morning about the shifting media land- A Conversation Chinese to understand the West than nineteen percent of all concept that traditional media session by announcing IC2011 scape and emerging markets, with Deb Roy, than for the Indians.” tickets sold to the July release companies spend a lot of attendees Lauren Zalaznick, including China, Latin Amer- CEO, Bluefin Labs The biggest business notion of “Harry Potter 7” were sold energy bulwarking against Marissa Mayer, and Sheryl ica and the Middle East. The Interviewed by Dave Morgan, that will need to be abandoned, via the Web-based ticketing change, rather than acting as Sandberg would be the first Next Big Thing series returned CEO, Simulmedia Chernin suggested, is the idea service Fandango (and more agents of change, Zalaznick three inductees into The to IC once again to showcase that investment in developing than forty percent of those said, “We’re on defense all the Paley Center for Media’s new start ups in online television, Moderator Dave Morgan markets is a one-way street. gaming, and interactive video. were sold via mobile phones). time. We’re being attacked. pantheon, “She’s Making returned to the stage to Alone among IC2011 speakers, Guests were treated to a cock- “It’s transformational,” said Everything is incoming.” Media” (a new category to go introduce Deb Roy, founder Chernin predicted there will tail party on the roof of the Zalaznick, whose career Is there an end to this alongside Paley’s “She Made and CEO of Bluefin Labs, be major Chinese investment Paley Center with LA ensemble highlights (VH1 executive, process of destructive change? It,” a seven-year-old initiative tenured professor at MIT in American companies and Ozomatli and a dinner at 20th producer of indie films like The two executives seemed to celebrate the business and Century Fox. Media Lab and cocreator

30 | International Council 2011 LOs Angeles 31 | The Paley Center for Media of what Morgan called “the illustration, Roy presented data Interlude, Yoni Bloch, language barriers, to a Lady most extraordinary analytics about the mindset of people Cofounder and CEO Gaga fan in Beirut. company in the emerging watching certain TV shows and Moderator: Scott Kurnit, Game business veteran social media space.” making comments (“a window Chairman and CEO, Howard Marks took the Those expansive in the audience mindset”) AdKeeper stage to introduce Gamzee, introductory words were about the show and products designed to address the followed by big science. “We’re associated with it. One set of The Next Big Thing is a Paley current clumsy reality in watching mass media slam data, collected and analyzed Center-created program video gaming: Content

Deb Roy into the world of social media,” by Bluefin’s staff of forty data designed to showcase new creators must build a different Roy said. His company means miners, showed a striking entrants and disruptors in model for each platform to stand at the intersection of overlap of people making the media, entertainment, experience. Research led him that collision and deliver “real- comments about Diet Coke and technology spaces by to the computer language time audience feedback” by and watching the food show bringing them together HTML5. “For the first time analyzing traffic on Facebook, Freaky Eaters. Calling that “a with established leaders and in the game industry, you Twitter and other social media focus group in the wild,” Roy investors in those industries. can build something that will sites. Bluefin is tracking 20 predicted the analysis would First created for IC2009 in work everywhere” (laptop, million , listening have obvious appeal to both New York City, the Next iPhone, TV, social network, or “We’r e w a t c h - in on the public conversation the advertisers and content Big Thing has also become a wherever). The new company they are having about what providers around that product regular event series in New is set to release its first game i n g m a s s m e d i a they’re watching on television, and that show (and any that are York for members of the in an HTML5 format that will s l a m i n t o for example, and how they feel similar). Paley Center’s Media Council make the game deliverable Sukhinder Singh Cassidy content could be a Korean soap E-commerce on the web has t h e w o r l d o f about it. The result: What Roy “The technology of and its new Generator to any player or platform. called “predictive intelligence” broadcast is one-way. That’s on opera, subtitled and available historically been comparison To the 400 million gamers s o c i a l m e d i a .” membership community, for advertisers and others. the verge of changing,” Roy but will remain a part of in forty-nine languages. The shopping, building to premium worldwide, Marks said, “We –Deb Ro y, Beginning with a said, adding that the change International Council “Th i s is t h e translations are so good that customer service experiences are building a whole new form some broadcasters are using like Zappos, building to a Bl u e f i n Labs straightforward example, might be most visible in the summits going forward. f i r s t of entertainment.” Roy showed visual graphics upcoming 2012 political season. First up from the IC2011 them on DVD versions of new commerce experience Last up was audience convergence comparing the 2011 Super “This has huge implications for class of the Next Big Thing their original programming. In driven by social media. Think favorite Yoni Bloch, an Israeli Bowl and the 2011 MTV Video how you will run a campaign.” entrepreneurs was Razmig o f c o n t e n t some markets, is getting Facebook meets Amazon musician, video maker, more viewers than the top TV meets Hulu. Music Awards. More than 100 But, echoing his preceding Hovaghimian, who turned a a n d c o m m e r c e . and entrepreneur, who million people watched the two panelists, Roy concluded class project from his school networks. To follow was Matt demonstrated Interlude, o m m e r c e is Super Bowl, while about 12 by saying, “This is a days at Stanford into ViKi, C Next up was Sukhinder Michelson and The an interactive platform million watched the VMAs. phenomenon that looks like which he described as “the a b o u t s t o r y- Singh Cassidy, an ex-Google, Backplane, a merger of that lets viewers choose the ex-Polyvor executive who social networking and But Roy’s analysts, mining the it’s on the rise. But this is really Hulu for the rest of the world: telling. Th i s development, characters and available social media, found arrived to show off her fan Web sites that aims to early days.” the best of world TV and is b o t h a story line of an online music that the Super Bowl generated movies, in your language, one-month-old Joyus, “the build and increase online video. Click on a character, fewer than 12 million Facebook The Next Big Thing powered by a community of p l a t f o r m Web’s first video shopping communities (and counts pop follow the character; click or Twitter comments, while the 500,000 fans,” who translate a n d a n experience.” Using “the power star Lady Gaga as a board on a musician, watch the ViKi, Razmig Hovaghimian, of video to unlock commerce,” member). Michelson, with a VMAs produced more than Cofounder and CEO TV shows into dozens of ex p e r i e n c e.” solo; choose “acoustic,” and 100 million. Many more people Cassidy said, “This is the first background in finance, retail, The Backplane, Matt languages. So far, there are watch the band put down were watching the Super Bowl, 9 million viewers a month, –Su k h i n d e r convergence of content and and media, explained that the electric instruments and Michelson, CEO but many more people were having enjoyed over one Si n g h Ca ss i d y, commerce. Commerce is about one of his goals is to make go unplugged. Old Navy, Gamzee, Howard Marks, CEO storytelling. This is both a talking about the VMAs. billion streams, watching TV o y u s it possible for a Lady Gaga , Nokia, and others Joyus, Sukhinder Singh J For a more complicated in 156 different languages. The platform and an experience.” fan in Beijing, for example, have used the technology, and Cassidy, Cofounder and CEO to speak directly, without

32 | International Council 2011 LOs Angeles 33 | The Paley Center for Media Bloch’s group won an MTV Treasury Department official game-changer but an agent video award and has just seemed particularly impressed of change, giving individuals IC 2011: An International Audience finished an interactive movie by Howard Marks’s HTML5 their identities, at scale, and trailer for Universal. presentation, which prom- the power of voice.” Online viewership By Continent Top Ten Viewership by Nation Bloch’s kicker, though, ised the ability to personalize Given Facebook’s unpar- was a “love song” video he video games, and Yoni Bloch’s alleled growth, increasing AFRICA Canada 631 India 1,055 created on-the-fly for audience Interlude music video offer- worldwide reach, new ar- MIDDLE EAST Italy ASIA 1.366 member, and final speaker, ing. “Why would you watch a rangements for Facebook us- 1,713 France 1,133 2,492 SOUTH & 1,577 Sheryl Sandberg Sheryl Sandberg. While music video that isn’t personal ers to find employment and CENTRAL AMERICA Argentina 6,855 attendees watched a singer to you?” she asked. plug their favorite brands, and 1,646 Germany warbling on screen, Bloch But personalization, and no apparent ceiling in sight, 2,103 United States typed Sheryl’s name, hair Mitchell teased Sandberg, NORTH AMERICA the “promise of the Internet” 21,688 Brazil 20,523 color and other details into to build a two-way street “You’re going to elect our pres- 2,421 h e f u t u r e is “T a text field and seamlessly, between marketer and user, idents, build our brands, and EUROPE 17,575 UK a b o u t realizing the singer began to call between content provider and put us all back to work.” 2,545 w h a t c a n Sheryl’s name and praise her consumer, is the present dis- Is there danger ahead for Poland “beautiful brown hair.” With ruption. What’s beyond it? the social media behemoth? 2,661 h a p p e n w h e n a Facebook application, Bloch More disruption, and per- “The biggest risk to our busi- p e o p l e s h a r e said, viewers could create and haps more division between ness is us,” Sandberg said. a s t h e m s e l ve s. post similar love songs to the those who resist disruption “We’ll get it wrong. We’ll grow Digitally speaking, 2011 was a banner year for International Council. Video of the event, according to Sheryls in their lives. The first too fast. We’ll grow too slow. analytics by our partners at Livestream, was viewed over 50,000 times in 140 countries. And compared to Th i s is a b o u t and those who embrace it. question from the audience: Echoing Bluefin Labs’ Deb The risk is us.” last year’s IC in New York, we saw a massive increase in viewership. e n g a g e m e n t , How can we invest? Roy, Sandberg looked to the As the conference drew to a a n d giving coming political season. “Dur- close, Mitchell asked her guest IC 2011 Attendees p e o p l e The Road to ing the last election, in 2008, to sum up. Where are we? Engagement every candidate had a Face- Where are we going? What Joseph Calabrese Tom Freston a u t h e n t i c book page, and there were 34 will it be like? What is beyond HOSTS: A Conversation O’Melveny & Myers Firefly3 LLC v o i c e , a n d with Sheryl Sandberg, to 36 million people on Face- disruption, and how soon will Frank A. Bennack, Jr. Lorea Canales Jason Hirschhorn w h a t h a p p e n s COO, Facebook book,” the COO said. “Today we be there?” Hearst Corporation, The Paley Center for Media The reDEF Group Interviewed by Pat Mitchell, there are something like 170 “The last five years have Sukhinder Singh Cassidy a s a r e s u l t .” Joyus Razmig Hovaghimian President and CEO, The Paley million people on Facebook, been about proving that social Pat Mitchell works, and proving that real Viki –Sh e r y l Sa n db e r g , Center for Media just in the United States.” The Paley Center for Media Juan Luis Cebrián Fa cebo o k Further, and concurring identity is possible,” Sandberg Grupo PRISA Victor Koo with Moby Group’s Saad said, in an answer that reso- PARTICIPANTS: Youku.com To close the three-day IC2011, Peter Chernin Mohseni’s statement that Al nated with many of IC2011’s the Paley Center’s Pat Mitch- Leslie Moonves Gail Becker The Chernin Group and Scott Kurnit Jazeera, more than social me- future-gazing speakers. “The ell sat down with Facebook’s Edelman AdKeeper, Inc. dia, helped inspire the Arab future is about realizing what COO Sheryl Sandberg, who Jim Berk Adriana Cisneros Isaac Lee Spring, Sandberg said, “I used can happen when people share applauded the Next Big Thing Participant Media Grupo Cisneros Univision News to say [about Facebook], ‘This as themselves. This is about participants for the personal- is a revolution.’ I’ve stopped engagement, and giving peo- Yoni Bloch Barry Diller Howard Marks ization of their applications: saying that. We don’t want ple authentic voice, and what Interlude IAC Gamzee “We think it’s all about per- to take too much credit. We happens as a result. On that Aryeh Bourkoff Marcel Fenez Marissa Mayer sonalization.” The Harvard- did not march in the streets.” metric, we think we are at the UBS PricewaterhouseCoopers Google educated economist and Facebook’s part in the politi- very beginning.” former Clinton administration cal upheaval is not that of a

34 | International Council 2011 LOs Angeles 35 | The Paley Center for Media Robert Haymer John Morayniss Bobby Schwartz O’Melveny & Myers eOne Television O’Melveny & Myers Christie Hefner Christopher Murray Steven Shapiro Canyon Ranch Enterprises O’Melveny & Myers City National Bank Andrew Heyward Raita Nakashima Eli Shibley MarketspaceNext Wowow Electus Jesse Jacobs Katherine Oliver Stanley S. Shuman Chernin Entertainment Office of the Mayor, Allen & Company New York City Andrew Heyward Jennifer Juzaitis Jack Smith The Paley Center for Media Daniel Ornstein Simulmedia Federal Communications Harri-Pekka Kaukonen Quincy Smith Commission Sanoma Corporation Code Partners Bruce Paisner Roma Khanna Darin Snyder International Academy of MGM Studios O’Melveny & Myers Arts and Sciences Ricardo Kirschbaum Jennifer Stybel William C. Paley Clarín The Paley Center for Media The William Paley Foundation Kay Koplovitz Joel Topcik Alberto Pecegueiro Koplovitz and Co The Paley Center for Media Gail Becker GloboSat Curt Kundred Heidi Ueberroth Tom Perlmutter Edelman National Basketball Association Anne Sweeney and Frank A. Bennack, Jr. National Film Board of Canada Josh Kushner Felipe Urdaneta John Piccone Matt Michelson Anne Sweeney Otavio Bocchino Vostu The Nielsen Company The Backplane The Walt Disney Co. Communication Intelligence Simulmedia Sylvain Lafrance Yossi Vardi Kuben Pillay Jon Miller Susan Whiting Deborah Bothun Canadian Broadcasting International Technologies Primedia Limited News Corporation The Nielsen Company PricewaterhouseCoopers Corporation Suna Vidinli Marty Pompadur Saad Mohseni Lauren Zalaznick Peter Bradbury Diane Lewis Calik Group IMP Media Management Moby Group NBCUniversal The Nielsen Company The Paley Center for Media Kayo Washio Marvin Putnam Leslie Moonves ATTENDEES Matthew Erramouspe Deb Roy Tomohiro Matano Wowow O’Melveny & Myers CBS Corporation O’Melveny & Myers Wowow Berat Albayrak Blair Westlake Dave Morgan John Fogelman Dr. Jorge C. Rendo Calik Group Matt Mazzeo Microsoft Corporation Grupo Clarín Simulmedia FactoryMade Ventures Creative Artists Agency Serhat Albayrak Michael Wolff Judy Olian David Fransen Max Robins Turkuvaz Media Group John Momoh AdWeek The Paley Center for Media UCLA Consul General, Canada Channels Television Nigeria Loreen Arbus Mehmet Ali Yalçındağ Deb Roy Stephen Gatfield Rich Sabreen Loreen Arbus Productions Sean Monroe Dogan Media Group IESE Business School Bluefin Labs Naked Communications US O’Melveny & Myers Neil Benedict Eric Zabinski Sheryl Sandberg Hajime Hashimoto Vincent Sadusky Ben Production Robert Montgomery O’Melveny & Myers LIN Media Facebook Wowow Achilles Media Adam Bird Fehmi Zeko Geoffrey Sands Elaine Hauber Luis Saguier McKinsey & Company Scott Moore Macquarie Capital La Nación McKinsey & Company Nielsen Rogers Communications Scott Birnbaum Ted Sarandos Gustave M. Hauser Stephen Scharf Samsung Netflix Hauser Communications O’Melveny & Myers

36 | International Council 2011 LOs Angeles 37 | The Paley Center for Media

a b o u t t h e paley Center for Media Sponsors

The Paley Center for Media & Radio, the Paley Center was founded in 1976 Gustave M. Gustave M. and Rita E. Hauser The Paley Center for Media is a nonprofit by William S. Paley, a pioneering innovator in and Gus Hauser is the founding sponsor of the International the industry. For more information, please visit devoted to exploring the evolving ways in which Rita E. Hauser Council and Media Council at the Paley Center for Media and we create and connect through media. With www.paleycenter.org. vice chairman of the institution. Rita Hauser is president of The locations in New York and Los Angeles, and Hauser Foundation. the foremost public archive of television and The Media Council radio programming, the Paley Center produces at the Paley Center for Media The Nielsen Company screenings, forums, and educational programs A dynamic think tank for the digital age, As a global leader in measurement and information, The Nielsen that engage the general public and the professional Media Council brings together senior-level Company believes providing clients with a precise understanding community in a conversation about the impact industry executives for provocative discussion, of the consumer is the key to making the right decisions – of media on our lives. Through its Media enlightening reflection, and no-holds-barred Council and International Council, the Paley debate about the trends and issues influencing decisions that can lead to profitable growth. Center provides an independent setting where the media. For more information about the www.nielsen.com media professionals can engage in discussion Paley Center’s Media Council and the upcoming O’Melveny & Myers LLP and debate changes in the media landscape. schedule in New York and Los Angeles, please With more than 1,000 lawyers in fourteen offices worldwide, Previously known as The Museum of Television visit www.paleycenter.org/mediacouncil. O’Melveny & Myers LLP helps industry leaders across a broad array of sectors manage the complex challenges of succeeding in Special Thanks to the staff of Industry Programs at The Paley Additional thanks to Cherie Simon; Erin Frederick; Doug the global economy. Center for Media for producing the eighteenth convening of Warner, Tony Ciesniewski and the entire Technical Staff; and International Council. to the staff of The Paley Center for Media for their invaluable www.omm.com Max Robins, and Executive Director contributions, including Cindy Braun, Gary Browning and Joel Topcik, Director Guest Services, Chris Chrzanowski, Dayna Clark, Suzy Dyer, PricewaterhouseCoopers LLP Marisa Laureni, Manager Ed Esposito, Kim Hartmann, Erin Gromen, Jennifer Juzai- PricewaterhouseCoopers provides industry-focused assurance, tis, Becky Levikow, Diane Lewis, Carrie Oman, Ellen O’Neill Stephanie Kousoulas, Associate tax, and advisory services to build public trust and enhance value Amber van Natten, Digital Production Coordinator and Creative Services, Betsy Scolnik, and Jennifer Stybel. for its clients and their stakeholders. www.pwc.com UBS a b o u t t h e Next Big Thing UBS is a leading global wealth manager and investment banking and securities firm, and one of the largest global asset managers. TheNext Big Thingis series of quarterly gatherings for rising innovators and entrepreneurs to meet designed to showcase new entrants and disruptors the pioneers and pillars of the media industry. www.ubs.com in the media, entertainment, and technology Each gathering will feature short presentations KNOWLEDGE PARTNER: spaces by bringing them together with established and product demos by new entrepreneurs leaders and investors in those industries. The outlining their business and strategies for success McKinsey & Company series was launched with sponsorship from followed by intimate discussion with a select McKinsey & Company is a global management consulting AdKeeper, a venture from entrepreneur and audience drawn from the Paley Center’s Media firm and a trusted advisor to the world’s leading businesses, Paley Center trustee Scott Kurnit, and Velociter, Council, and other leaders and innovators in the governments and institutions. a strategic investment arm of Mediabrands. A new media, technology, and venture capitalist www.mckinsey.com mix of elevator pitches, open debate, and cocktail communities. For more information, please visit conversation, the Next Big Thing provides a forum www.paleycenter.org/nextbigthing.

38 | International Council 2011 LOs Angeles 39 | The Paley Center for Media Giving individuals the power of voice is so compelling.

This is what happens when for the next International Council Summit April 26, 2012 Madrid, Spain you give people the power A nd please jo i n us

of their own C ounc i l S umm t identity with technology A Report on the i onal Internat Los Angeles 2011 16, 15, September 14, – Sheryl behind it. Sandberg