F&B in Industry Landscape and Diner Trends

UNILEVER FOOD SOLUTIONS A brief intro…

2 UNILEVER FOOD SOLUTIONS GLOBAL WHO WE ARE

Unilever Food Solutions is in Food since the 1880s

We partner with global and local operators. Present in 74 countries.

OUR BRANDS

OUR SERVICES

Culinary Marketing Expertise Support

3 Our Partners in MM

4 Journey to become Myanmar’s No 1. Chef Partner. Well-loved Kitchen Ingredients. Deep Food Service Footprint. Better, safer food for Myanmar. UFS 2020

2016 2017 Partner Chef school to train with city next gen 2014-2015 council on hawker Chefmanship relocation Centre set up Work with MRA to do NO 1 Partner of Chefs 2013 ‘Your Restaurant Tmr’ Chefmanship Seminar Series 2012 showcase with SEA Games Launch of UFS chef Food collaboration Facebook Solutions Entry

5 MM’s Out-of-Home Eating Landscape

6 Map of Food Establishments in Myanmar

7 Top dishes- Hotels Asian/local dishes are Favourites in Hotels

59% 36% 36% 15% 15%

#1 #2 #3 #4 #5 Sweet and sour Fried Fried chicken with Fried Tom yam chicken (Khaut swel kyaw) paprika (Kyat cho chin)

#6 #7 #8 Sour and spicy #9 #10 Fish curry Fish head soup chicken Steamed fish with (Local food) (Kyat kachin chat) lime (Local food) (Local food)

13% 11% 8% 6% 6% % of respondents choosing the dish among their top five selling dishes Top dishes- Restaurants Myanmar and Asian Cuisine Make Up Top Dishes in Restaurants

16% 16% 15% 13% 12%

#1 #2 #3 Fried rice with #4 #5 Shan noodles Pork curry (Local Chicken curry chickpeas food) (Local food) (Local food) (Khaut swel kyaw) (Local food)

#6 #7 #8 #9 #10 Steamed fish with Tom yam soup Mutton curry Pizza lime (Local food)

12% 11% 11% 11% 9% % of respondents choosing the dish among their top five selling dishes Top dishes- Local Eateries Some Top Dishes Inspired by Indian, Chinese Cuisine; Others are local

30% 29% 20% 18% 17%

#1 #2 Fried Rice – with #3 #4 #5 Fried Bread Twin Fried Chickpeas Shan Noodles Stick (Khaut Swel Kyaw) (Local food)

#6 #7 with #8 #9 #10 Rice Noodle Salad – (Local food Fried Chicken with Tom Yum Soup (Local food - - Nangyi Thoke) Paprika )

17% 16% 16% 12% 12% % of respondents choosing the dish among their top five selling dishes Top dishes- Bakeries Bakeries are a mix of sweet and savoury

75% 15% 14% 14% 12%

#1 #2 #3 #4 #5 Fried Chicken with Cake with Cream Pudding Cookie Baguette Paprika

#6 #7 #8 #9 Pashuu Spicy Fried #10 Butter Cake/ Shan Noodles Fried Chicken Fried Ribs Rice Bread with Butter (Local food) Chop (Local food)

11% 9% 9% 8% 8%

% of respondents choosing the dish among their top five selling dishes Day in the Life of a Diner

OOH eating throughout the day OOH eating focused on teatime/supper(men) for weekdays, at LETs. Restaurants are THE NORM. Restaurants are a once-a-week OCCASION.

Expat/Repat/Tourist Local Office Worker Wage >3000 USD/mth Wage 300-800USD/mth

Weekend Fried Rice or Mote Hin Khar (500ks) /Shan Noodle (1000) from Hotel Buffet or Home- Brunch/Dim Sum Streetstall prepared meal by helper restaurant (8000- 12000ks) Weekend Home cooked Lunch box or Restaurant with variety (4000- Restaurant (6000 -15000 ks) Lunch curry at MM LET (3000ks) 6000ks)

Optional: Teashop for , noodle salad, spring Optional: Cakes and coffee/tea at Western Tea Time roll, Pork sticks at street stall, (1500-3000ks) Chain/Cafes (3000-8000 ks)

Weekend Restaurant with Restaurant (8000 -25000 ks) Dinner Dinner @ Home Variety (4000-8000ks)

Instant noodles and bread (from bakery (300-1000ks) at home. Bars, Clubs (6000-25000ks) Supper Men: Beergarden for beer and bbq/stirfry (3000-5000ks) 12 Presentation title - insert as footer