F&B in Myanmar Industry Landscape and Diner Trends UNILEVER FOOD SOLUTIONS A brief intro… 2 UNILEVER FOOD SOLUTIONS GLOBAL WHO WE ARE Unilever Food Solutions is in Food since the 1880s We partner with global and local operators. Present in 74 countries. OUR BRANDS OUR SERVICES Culinary Marketing Expertise Support 3 Our Partners in MM 4 Journey to become Myanmar’s No 1. Chef Partner. Well-loved Kitchen Ingredients. Deep Food Service Footprint. Better, safer food for Myanmar. UFS 2020 2016 2017 Partner Chef school to train with city next gen 2014-2015 council on hawker Chefmanship relocation Centre set up Work with MRA to do NO 1 Partner of Chefs 2013 ‘Your Restaurant Tmr’ Chefmanship Seminar Series 2012 showcase with SEA Games Launch of UFS chef Food collaboration Facebook Solutions Entry 5 MM’s Out-of-Home Eating Landscape 6 Map of Food Establishments in Myanmar 7 Top dishes- Hotels Asian/local dishes are Favourites in Hotels 59% 36% 36% 15% 15% #1 #2 #3 #4 #5 Sweet and sour Fried noodles Fried chicken with Fried rice Tom yam soup chicken (Khaut swel kyaw) paprika (Kyat cho chin) #6 #7 #8 Sour and spicy #9 #10 Chicken curry Fish curry Fish head soup chicken Steamed fish with (Local food) (Kyat kachin chat) lime (Local food) (Local food) 13% 11% 8% 6% 6% % of respondents choosing the dish among their top five selling dishes Top dishes- Restaurants Myanmar and Asian Cuisine Make Up Top Dishes in Restaurants 16% 16% 15% 13% 12% #1 #2 #3 Fried rice with #4 #5 Shan noodles Fried noodles Pork curry (Local Chicken curry chickpeas food) (Local food) (Local food) (Khaut swel kyaw) (Local food) #6 #7 #8 #9 #10 Steamed fish with Kyay oh Tom yam soup Mutton curry Pizza lime (Local food) 12% 11% 11% 11% 9% % of respondents choosing the dish among their top five selling dishes Top dishes- Local Eateries Some Top Dishes Inspired by Indian, Chinese Cuisine; Others are local 30% 29% 20% 18% 17% #1 #2 Fried Rice – with #3 #4 #5 Fried Bread Twin Fried Noodle Paratha Chickpeas Shan Noodles Stick (Khaut Swel Kyaw) (Local food) #6 #7 Fish Soup with #8 #9 #10 Rice Noodle Salad – (Local food Fried Chicken with Samosa Tom Yum Soup (Local food - - Nangyi Thoke) Paprika Mohinga) 17% 16% 16% 12% 12% % of respondents choosing the dish among their top five selling dishes Top dishes- Bakeries Bakeries are a mix of sweet and savoury 75% 15% 14% 14% 12% #1 #2 #3 #4 #5 Fried Chicken with Cake with Cream Pudding Cookie Baguette Paprika #6 #7 #8 #9 Pashuu Spicy Fried #10 Butter Cake/ Shan Noodles Fried Chicken Fried Ribs Rice Bread with Butter (Local food) Chop (Local food) 11% 9% 9% 8% 8% % of respondents choosing the dish among their top five selling dishes Day in the Life of a Diner OOH eating throughout the day OOH eating focused on teatime/supper(men) for weekdays, at LETs. Restaurants are THE NORM. Restaurants are a once-a-week OCCASION. Expat/Repat/Tourist Local Office Worker Wage >3000 USD/mth Wage 300-800USD/mth Weekend Fried Rice or Mote Hin Khar (500ks) /Shan Noodle (1000) from Hotel Buffet or Home- Brunch/Dim Sum Breakfast Streetstall prepared meal by helper restaurant (8000- 12000ks) Weekend Home cooked Lunch box or Restaurant with variety (4000- Restaurant (6000 -15000 ks) Lunch curry at MM LET (3000ks) 6000ks) Optional: Teashop for Naan, noodle salad, spring Optional: Cakes and coffee/tea at Western Tea Time roll, Pork sticks at street stall, (1500-3000ks) Chain/Cafes (3000-8000 ks) Weekend Restaurant with Restaurant (8000 -25000 ks) Dinner Dinner @ Home Variety (4000-8000ks) Instant noodles and bread (from bakery (300-1000ks) at home. Bars, Clubs (6000-25000ks) Supper Men: Beergarden for beer and bbq/stirfry (3000-5000ks) 12 Presentation title - insert as footer.