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Fundraising Guide Fundraising guide PRIMARY PARTNER NATIONAL PARTNER Tackling poverty feet first Welcome OXFAM IN ACTIOn CONGRATULATIONS ON YOUR DECISION CONTENTS BY TAKING PART IN OXFAM TRAILWALKER, YOU’RE MAKING TO TAKE PART IN OXFAM TRAILWALKER. A SIGNIFICANT DIFFERENCE TO THE LIVES OF PEOPLE THIS IS GOING TO BE A LIFE-CHANGING OXFAM IN ACTION 3 LIVING IN POVERTY AROUND THE WORLD. ADVENTURE FOR YOU, AND FOR ALL THE DIFFERENCE YOU MAKE 4 THE COMMUNITIES OXFAM WORKS WITH. Imagine children having no access to Rudes installed a safe drinking water clean water or toilets at school. And supply and toilets for both the boys FUNDRAISING CHECKLIST 5 BY MAKING THE COMMITMENT TO the only water they had to drink often and girls of the school. The toilets are FUNDRAISE FOR OXFAM AUSTRALIA, EFFECTIVE ONLINE FUNDRAISING 6 made them sick. For years, the parents accessible for all students including YOU ARE SUPPORTING OUR IMPORTANT of Baitadi village in Nepal have been those living with a disability and also SPREAD THE WORD 7 scared to send their kids to school due provide girls with sanitary waste WORK TACKLING POVERTY AND INJUSTICE to such a risk and lack of facilities. disposal units, so they don’t stay AROUND THE WORLD. EASY FUNDRAISING IDEAS 8 “Children used to get sick monthly,” away from school each month. says grandparent Tara Bhatt (pictured at “When we achieved what we dreamed, MAKING A BIGGER IMPACT 9 To get you started with your fundraising efforts, we have right with her granddaughter), who was I was and I still am so happy for the created this comprehensive Fundraising Guide, which determined to do something to enable whole village and the children from includes tips and advice on how to create a fun and the children to get an education. here,” says Tara. “It was like a dream successful fundraising plan. Knowing there are few things more fierce for me.” Take your first step by reading through this guide and than a mother’s determination to protect More than 65% of the Nepalese developing a fundraising plan that will work for you her children, Tara formed a committee population is deprived of access to and your team. The key to success is to get started early, of mothers to seek a solution. The clean drinking water. Many women so don’t delay! committee approached Oxfam’s local and their children spend hours each In addition to this guide, we have staff available to partner organisation, Rudes, outlining day hiking long distances to access a support you every step of your fundraising journey. the issue. water source that is still often not safe. They can provide you with further tools, resources and “They visited our school to see the Sometimes something as simple as a ideas to drive your fundraising campaign, and ensure you problems that we had told them about,” tap changes the daily life and future reach your goal. Call or email your state office to reach outlines Tara. “They got support from prospects of a whole community. us at any point along your Oxfam Trailwalker journey. Oxfam to establish toilets and drinking Thank you for joining Oxfam Trailwalker and making water in the school.” THAT IS WHERE OXFAM, AND the commitment to fundraise for Oxfam Australia. YOU, MAKE A DIFFERENCE. The Oxfam Trailwalker Team $1,600 could provide one household in Nepal with a water tank for harvesting rainwater, so that they always have access to clean drinking water at home. $5,492 could pay for a new tap stand in a school in Nepal, preventing the spread of waterborne CONTACT TRAILWALKER: disease and empowering children to spend their days in school instead 1300 369 606 of searching for water. [email protected] Photos: Abbie Trayler-Smith/OxfamAUS m.me/OxfamTrailwalkerAustralia $7,500 could install a toilet block in a school in Nepal, including sanitary waste disposal facilities in the female toilets, so girls can stop missing a week of Aboriginal and Torres Strait Islander people should be school each month. aware that this document may contain images or names of people who have since passed away. With your support and fundraising This handbook is printed with vegetable-based you can make a real, significant inks, on an unbleached, coated paper made impact to the everyday lives of from 100% recycled post-consumer waste. people in some of the world’s Cover Photo: Artur Francisco/OxfamNZ. most vulnerable communities. All photos supplied, except where credited otherwise. 2 3 THE MORE YOU FUNDRAISING CHECKLIST RAISE, THE BIGGER THE DIFFERENCE YOU MAKE Photo: Rodney Dekker/OxfamAUS KICKSTART YOUR FUNDRAISING USING THE CHECKLIST BELOW. ONCE YOU GET THE BALL ROLLING, YOU’LL BE SURPRISED AT HOW QUICKLY YOU WILL REACH, AND EVEN SURPASS, YOUR GOAL! SET YOUR Make a plan Remind, Repeat, Reward GOALS HIGH Set yourself an ambitious fundraising Organise a team meeting to put together Even people with the best intentions goal and you’ll be surprised how a fundraising plan and get creative! can be forgetful. Remind your friends quickly you exceed it! On average, Brainstorm ideas to help you smash your to donate. walkers raised more than $850. fundraising goals. Remember, you can • Update your Teamspace with get in contact with your local Fundraising stories from your training and CUSTOMISE YOUR Coordinator for tips, tricks and resources fundraising progress. to support your efforts. TEAMSPACE • Say a big thank you to your donors! Our most successful teams follow these three simple Teamspace tips: SPREAD THE WORD ASK FOR HELP 1. Upload a team photo and individual Send an email to friends and walker photos. The Oxfam Trailwalker team is here to colleagues with a link to your help. Contact us via phone, email of 2. Write a personal bio about why you fundraising page. $15 $50 $123 $200 $1,000 are taking on the challenge. Facebook for tips and advice. can buy one hygiene can install one can pay for four young can provide garden • share your fundraising page will pay for a farmer 3. Share your Teamspace page on social kit for a family of five tap stand for a men in Cambodia to tool kits for 25 women via Facebook, Twitter, in PNG to be trained media throughout your journey. people in Fiji to stay in beekeeping so community in Nepal, attend awareness- and small-scale farmers Instagram and LinkedIn. healthy during an they can earn money providing access to raising meetings in Pakistan, so they can • Update your email signature emergency. by harvesting and clean, safe water. on developments grow fresh and nutritious DONATE TO with a customised Oxfam selling honey. surrounding the Mekong food all year round for YOUR TEAM Trailwalker signature. River, giving them the their families. Kickstart your fundraising by ensuring • Contact your local newspaper and ask chance to speak up on each team member makes a personal them to share your story. issues that affect their donation to your team. Set the bar high communities. for future donations as most people will match or exceed your first donation. Photos left to right: Alicja Grocz/Oxfam, David Shields/OxfamNZ, Abbie Trayler-Smith/OxfamAUS, Nicolas Axelrod/OxfamAUS, Khaula Jamil/OxfamAUS. 4 5 EFFECTIVE ONLINE FUNDRAISING SPREAD THE WORD YOUR TEAMSPACE IS THE HUB OF YOUR OXFAM TRAILWALKER EXPERIENCE. USE IT TO USING YOUR NETWORKS AND SOCIAL MEDIA IS THE BEST WAY TO SHARE YOUR NEWS REACH OUT TO YOUR SOCIAL NETWORKS, PROMOTE YOUR FUNDRAISING ACTIVITIES, AND GROW YOUR FUNDRAISING. FOLLOW THESE TIPS TO QUICKLY REACH YOUR SHARE YOUR OXFAM TRAILWALKER JOURNEY. FUNDRAISING GOALS. WHO SHOULD I ASK? DON’T STOP THERE! KEEP IT GOING 10 STEPS TO MAXIMISE YOUR ONLINE DONATIONS: Compile a list of everyone you know You’ve taken on an incredible challenge; Now that you have reached out to and start asking for support. The more now it’s time to use your social network everyone you know, they have become people you ask, the more donations you and tell everyone how amazing you are! part of your Oxfam Trailwalker journey. 1. LOGIN are likely to receive. Remember you are Facebook: Announce that you are Use your Teamspace blogs to keep your Go to trailwalker.oxfam.org.au and click on login. doing something extraordinary so give as officially participating in Oxfam supporters informed about how you’re Use your email address and the password you choose when you registered. many people as possible the opportunity Trailwalker on Facebook and include a going with your training and fundraising to support your journey. On average, an link to your Teamspace. You can also use in the lead up to the event. Oxfam Trailwalker fundraiser tells 105 facebook to direct message your friends Your Teamspace blog is the perfect tool 2. UPLOAD A PHOTO people about their fundraising; can you to ask for donations, and consider to quickly update everyone in one go, Take and upload team and walker photos. It’s been proven that walkers with beat that? creating an “event” to invite them to. so remember to share your posts across a photo receive more donations, so get snapping! Facebook Events are a great way to build social media to quickly spread the word. HOW DO I ASK? anticipation for your epic challenge by Also try to include an image or video of Email: We have several email templates sharing updates about your fundraising your training each time you post to make 3. Update your bio for you to use or adapt that can be found and training achievements. your content stand out. Tell your story of why you are taking on the challenge of Oxfam Trailwalker.
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