Alex Ross-Iver Truly Pushes the Boundaries of Experimentalism

Artist - Alex Ross Iver

Track title - The Fire Inside

( http://soundcloud.com/alexpopmusic/fire-inside/s-qyrMp )

Written and produced by - Alex Ross Iver and Gisli Kristjansson

Label =- Alexpop.com

In a world dominated by one dimensional pop music Alex Ross Iver defines everything that a music maverick should epitomize. He is half Georgian and half Russian but none of his family had a musical background in fact both parents had a scientific background an influence which he thinks in part may have led him to appreciate an experimental style relating to all forms of music he created as a youth right up to the present day. Alex has been part of the Moscow club scene for many years, with his Alexpop.com label being marked down as one of the most innovative exponents of avant-garde electro pop outside Europe.

He was educated in both Russia and the United States hence giving his music a unique flavor combining experimental pop with an electro edge.

His soul mates are the likes of Brian Eno , Phillip Glass , The Knife, Kraftwerk, Yello , through to Yonderboi and La Dusselldorf. In fact pretty much anything that doesn't fit neatly into a packaged music box that makes the listener feel comfortable and at ease. Alex Ross-Iver truly pushes the boundaries of experimentalism.

It was this pulsating experimentalism, and thought provokingly complex musical compositions which impressed an equally maverick musician. The Icelandic Gisli Kristjansson , part of the hugely successful Waterfall production team out of Norway and a Number 1 hit maker in his own right who decided to bring in the wonderfully talented Eliza Newman whose band Bellatrix gained huge critical acclaim releasing albums on Bjork's, 'Bad Taste' label , turning her into one of Scandinavia's most talked about and sort after vocalists. Together they soundscaped one of Alex's most complex tracks , 'Haused 2'. A track that if it were a book many would say it was impossible to turn it into a movie !!

But Gisli, Eliza and Alex have ended up creating a track which takes the listener on a magical mystery tour of their imaginations, capturing a feeling of tripping through clouds, chased by a Bond villain ending up landing on an ice cap of emotion with a breathless vocal that oozes passion and dreams!

This track embraces all the most magical elements of pop and avant garde experimentalism and will set Alex Ross-Iver on the road to finally translating success in the UK for a composer of thought provoking music that runs contrary to musical trends and passing fashions.

Check out the links below for more information on Alex Ross-Iver.

www.AlexPop.com http://soundcloud.com/alexpopmusic/fire-inside/s-qyrMp <- FIRE INSIDE

http://soundcloud.com/alexpopmusic

www.mtv.com/artists/alex-ross-iver/albums/914346/

http://www.myspace.com/alexpop http://www.ElectronicMp3s.com

http://www.Eclectic-Music.com

file:///C|/Users/АЛЕКСАНДР/Desktop/FireInsideLyrics.txt

LYRICS by Gisli Kristjansson & Eliza Geirsdottir-Newman:

Brave the night, brave the darkness calling

It's you I find through endless crowds I'm falling

So many years I've held on to your hope

I wonder if you even hear me

I wish that you could still remember how it feels to come alive

I wish you held on to the feeling

Let the fire burn inside

Sweet the taste of something so forbidden

Closing in this love is not forgotten

So many years I've held on to your hope

I wonder if you even hear me

I wish that you could still remember how it feels to come alive

I wish you held on to the feeling

file:///C|/Users/АЛЕКСАНДР/Desktop/FireInsideLyrics.txt (1 из 2) [14.10.2012 22:31:52] file:///C|/Users/АЛЕКСАНДР/Desktop/FireInsideLyrics.txt Let the fire burn inside

---- www.AlexPop.com

file:///C|/Users/АЛЕКСАНДР/Desktop/FireInsideLyrics.txt (2 из 2) [14.10.2012 22:31:52]

Alex Ross-Iver

’Best of 2001-2005’ CD UK release

Alex Ross-Iver is one of the most innovative exponents of electronic experimentalism to have ever come out of Eastern Europe and with the UK release of a retrospective showcasing the highlights of his early career and new music being finally release in 2011, the half-Russian, half-Georgian producer and singer-songwriter is set to gain the recognition he deserves as a true dance/electronica/indie music pioneer.

Alex Ross-Iver’s unique sound has seen him compared to everyone from The Human League and Vangelis , The Avalanches to Jean Michelle Jarre and Basement Jaxx. Now with the release of ‘Best of 2001-2005’ and with plans to release a new series of albums and singles through the winter of 2011 and right into 2012, Alex is ready to set the dance floors of the UK on fire as he introduces his music to the UK.

Fusing cutting-edge beats with distorted vocal samples, Alex Ross-Iver’s music paints soundscapes in the mind and takes Brian Eno’s concept of musical installations to another level for the 21st century. The sounds featured in his underground classics such as ‘Post Hysterics’, ‘Hard to Dance’, ‘Yelow One’ and stunning new track ‘Wacky Jacky’ will have listener’s ears standing on end to grasp every minute new element and together forms an amazing creative cocktail of dance rhythms and Indie Electronica that makes Alex Ross-Iver’s music impossible to pigeon-hole or easily categorise.

After the fall of the Iron Curtain, Russia’s fledgling dance music scene was initially dismissed by music critics in the West. However with an explosion in the number of dance music clubs within Russia reflecting the country’s seemingly insatiable appetite for electronic music, many are now realising that the Russian dance scene is innovating in its own right rather than merely copy Western styles and artists such as Alex Ross-Iver are at the forefront of this revolution. First making his name with AlexPop.com which critics described as ‘the world's most Eccentric electro-indie band’, Alex Ross-Iver has developed a cult status in both his home country and the West that saw him previously win a Billboard Songwriting Award and he is now signed to Christophe Chantzis’ label Alpha Omega (Ian Van Dahl, DJ Tiesto) and plans to collaborate with the award-winning producer later this year.

Daringly innovative and musically pioneering, ‘The Best of 2001-2005’ will be released to the UK public over the next six months and all signs are that this retrospective of his music and his new hotly-anticipated body of work will firmly establish Alex Ross-Iver’s reputation in this country as he takes the UK Club charts by storm with his unique brand of musical innovation.

http://www.AlexPop.com - Official page

http://www.soundcloud.com/alexpopmusic http://www.myspace.com/alexpop http://www.facebook.com/alexpopmusic http://www.Eclectic-Music.com – Alex’ Mp3 Store / iTunes link

http://weirdmusic.net/rossiver/press/RossIver_NeuFutureReview.jpg

http://weirdmusic.net/rossiver/press/RossIver_NeuFutureReview.jpg (1 из 2) [03.03.2011 20:13:26] http://weirdmusic.net/rossiver/press/RossIver_NeuFutureReview.jpg

http://weirdmusic.net/rossiver/press/RossIver_NeuFutureReview.jpg (2 из 2) [03.03.2011 20:13:26] Rock Something | Reviews | Alex Ross-Iver - Berk Lee Songs Review

Berk Lee Songs Alex Ross-Iver Independant Release Reviewed by Adam Harrold

www.rossiver.com Tracks: Feed, Will I be the Best in Berklee?, Raga, A (Get the A Today), Anti Rock - Anti Joke, I Was Wrong to be a Gentleman, I W Wrong, Holly Would Me, Tribal Electro Soul, Wacky Jacky (Pitch Shift Version), Ir Opa.

http://www.rocksomething.com/reviews/reviewAlexRossIver.html (1 of 2)27.01.2007 19:09:10 Rock Something | Reviews | Alex Ross-Iver - Berk Lee Songs Review As the composer of this assorted mix of “Soul-Indy-Electro-Punk-Rock-Brutal-Eclectica” even Alex Ross-Iver is quick to point out that his material, for the most part, is plain weird. And from the opening high-pitched vocals of “Feed” right through to the end of this adventurous and exploratory record there is not a second where you could describe the music contained as simply being dull.

Obviously, not being boring does not necessarily equate to being good, but at times despite the completely erratic nature of this disc it’s hard not to find something that you enjoy. In fact, the songs that Ross-Iver has sculpted single-handedly must have been from the most inconsistent and unusual of stones – which is why there’s probably something on here that everyone will like.

However, it reasons that equally there will be parts of the album that will rub the listener up the wrong way. For me, the stop-start stupidity of “Anti Rock- Anti Joke” was almost unlistenable – but for others it has been described much more positively. The first three tracks, “Feed”, “Will I be the Best in Berklee?” and “Raga” are all enjoyable in their own special way and so the album continues!

If you’ve got a sense of humour and a want for something completely off the wall then by all means give this a try – yet if you prefer your music to be serious and easy to keep a track of then “Berk Lee Songs” will probably piss you off. A lot. You’ve got to hand it to Ross-Iver, it’s nonsense – but nonetheless quite enjoyable nonsense, so give it a chance – if you dare!

http://www.rocksomething.com/reviews/reviewAlexRossIver.html (2 of 2)27.01.2007 19:09:10 Alex Ross-Iver’s "Berk Lee Songs" CD Reviews:

" As the composer of this assorted mix of "Soul-Indy-Electro-Punk-Rock-Brutal-Eclectica" even Alex Ross-Iver is quick to point out that his material, for the most part, is plain weird. And from the opening high-pitched vocals of "Feed" right through to the end of this adventurous and exploratory record there is not a second where you could describe the music contained as simply being dull. Obviously, not being boring does not necessarily equate to being good, but at times despite the completely erratic nature of this disc it's hard not to find something that you enjoy. In fact, the songs that Ross-Iver has sculpted single-handedly must have been from the most inconsistent and unusual of stones - which is why there's probably something on here that everyone will like. However, it reasons that equally there will be parts of the album that will rub the listener up the wrong way. For me, the stop-start stupidity of "Anti Rock- Anti Joke" was almost unlistenable - but for others it has been described much more positively. The first three tracks, "Feed", "Will I be the Best in Berklee?" and "Raga" are all enjoyable in their own special way and so the album continues! If you've got a sense of humor and a want for something completely off the wall then by all means give this a try - yet if you prefer your music to be serious and easy to keep a track of then "Berk Lee Songs" will probably piss you off. A lot. You've got to hand it to Ross-Iver, it's nonsense - but nonetheless quite enjoyable nonsense, so give it a chance - if you dare!... "

- Adam Harrold / musicpress.co.uk

"There are very few foreign artists and even fewer techno/ electronica oriented artists that I can stand to listen to, but Alex Ross-Iver is one of my new favorites. My first impression upon hearing the songs "Raga" and "Holly Would Me" was 'hey this is actually pretty good.' He has a good ear for music composition (which many people lack nowadays), and he's bringing the heart and soul of eclectic styled music into the 21st century. There were some weak points in the music though. Some of it was a little repetitive, and some had some hops, jumps, and skips; but overall, they were very good songs. He sounds a little like a mix of Dirty Vegas and Beck with a little bit of Moby vibe in his songs. So if you're into techno-eclectic-pop, I highly suggest that you check out this artist."

- Mandee/scratchezine

NEW: Alex's 'BeatLes' Mixtape OUT NOW !

Alex Ross-Iver's latest album , an experimental electro-punk tour-de-force eccentrically named BeatLes , ( don't forget the 'L' ), is an all-in-one source for pure beat driven pop pleasure, and deviant experimental weirdness. The title track Ahn2 , ( who needs song titles? ), blends the dance-ability of A-ha with the brashness of The White Stripes and adds, as usual, Ross-Iver's famous off-the-wall creativity. It is as though a-ha and Jack White have been sucked into a comic book love story, only to discover that it is being directed by David Lynch , and the handsome hero turns out to be, in fact, The Man From Another Place ( you know, the dwarf guy who speaks backwards ). Wackiness aside, this album will definitely keep your attention and will keep your feet tapping.

- WeirdMusic.net Magazine

"…Imagine a few friends sitting around and trying to find really weird sounds to include on a mix tape and you have Alex Ross-Iver's "Best 2001-2005" album. This album seems to sample every weird beat line and synthesizer tone known to man…. Listening to the entire album, I don't think I heard Ross-Iver's actual voice once. He used vocal distortion on almost every song, mixing in bits of house and techno aspects. A bright note, "Permanent Cooky Loves U" sums up this entire album with a really cool baseline, cool techno aspects and a great beat… but then comes the primal singing of Cro-Magnon man… In summing everything up, I am still having a hard time deciding whether Ross-Iver is ahead of his time or has just tried too many drugs… "

– Tim Williams(Music-Reviewer.com)

Download NEW Mixtapes:

1993-2002 Lo-Fi Remaster Demo Mixtape Volume 1: "1998-2002 Crazy SIlly Songs" & “1998- 2001 Crazy Idiot's Weird Bad English for HeadPhone Use Only Songs” are two sets that have been long sought-after by Alex Ross-Iver collectors and fans worldwide.

Together, both releases provide the public with a wide-ranging view of Ross-Iver's work during the 1990s, and chronicle his outstanding evolution from fledgling songwriter to one of the world's most inventive and eccentric recording artists.

- WeirdMusic.net Magazine

PRESS REVIEW LINKS:

http://neufutur.com/?p=23307 http://scratchezine.tripod.com/scratch/id54.html

http://www.weirdmusic.net/beatles

MTM Incoming

c e

b Photos by Alex Ross Iver Ross Alex by Photos

Hardware Album of the Month ● Mac Pro 2.26GHz quad- core Intel Xeon Electronic experimentalist Alex Ross Iver has just ● HP Z1 (Intel Xeon E3-1280 finished a new instrumental mini album, 11 Music processor, 8GB of RAM) “My new 11 Music EP a is less crazy, weird I used iZotope Ozone for mastering and I mix ● Ensoniq KS-32 and experimental compared to my previous all tracks using Cubase or Nuendo. I use Sony ● M-Audio Oxygen 8 ‘vocal’ albums. It’s also my 11th album since MDR 7506 headphones. d I know it’s a big no-no ● Shure Beta 58A 1998, which is the reason why it’s called to use headphones for mixing and mastering, but microphone 11 Music. My goal was to make an “up-to-date” it’s a great pro tool that really helps me to hear all ● Aardark Pro instrumental album. I think the style and genre of details: noise reduction, pan, reverb, etc. I also LX6 soundcard the 11 Music EP could be described as “up-to- use WaveLab by Steinberg. I used a Shure Beta Software date club music meets pseudo-film scoring/ 58A microphone e – you can hear my pitch- ● Cubase 4 background music”. shifted and reversed voice on the intro to the ● Reason 4 ● I wrote a few of the tracks between 2008 and track Haused. Steinberg VST Instruments 2010 and finished the11 MusicEP in 2012. I love this silly bitcrush drums FX on the Ahn1 ● Antares & Steinberg’s Groove Agent virtual drum machine track. I used Steinberg’s Bitcrusher VST plug-in to NI software inspired me to make some new (club music) bitcrush the drum track – it’s a really easy to use synths and plug-ins tracks but I never used any virtual drum machine plug-in, very practical. I also like the drum and ● Waves or any drum samples on my old ‘vocal’ and strings “old-school lo-fi tape” sound FX on Platinum ‘instrumental’ album. So this is the first time I’ve Haused2. (All sounds/FX were created using VST Bundle plug-ins ● DigiTech ever used a virtual drum machine or instrument instruments from Cubase 4). Vocalist to make an EP or album. Check out the pseudo Daft Punk-ish old-tape Harmonizer I mostly used Cubase 4 b (on the tracks guitar FX on Daft Me Punk. And I really love this Haused2, Haused, Ahn3, Ahn1) and Reason 4 (on chocking-breathing vocal Vox sound on my UK the tracks Daft Me Punk, UK Club and Idiots Not Club track (I used MIDI key’s wheel/controller, YOUR All Loved). And I use lots of VST plug-ins by Waves which is why the Vox sample sounds so weird ).” ALBUM HERE! and Steinberg’s virtual instruments – I used Want your album here? Web www.alexpop.com Groove Agent 4 for the drum tracks/parts on Ahn3 Email featuredalbum Facebook www.facebook.com/alexpopmusic @anthem-publishing and Ahn1). I don’t use my old E-mu hardware .com synths any more (this is 2012!) so I use MySpace www.myspace.com/alexpop software most of the time, though I do YouTube http://youtu.be/SailVNHpCV0 still use my old Ensoniq KS-32 (to hear the Old Wacky Jacky song) synth/MIDI keyboard. c

SOUNDBYTES Fast boat to Singapore SOUNDBYTES Get fatter sounds with Reason HHB’s Mogami ‘Cable for Life’ range will be just one of a In this Reason Sound Design video Propellerhead product specialist Mattias number of new products unveiled at Broadcast Asia 2012 Häggström Gerdt lets you in on some tried and true tips for making your in Singapore this month. www.broadcast-asia.com sounds bigger and fatter. http://tinyurl.com/fattersounds

20 | July 2012 magazine

Alex Ross-Iver celebrates 10 YEARS in (Indie) Music ! ---> 2001 - 2011 Ross-Iver Billboard Discog Info / AlexPop.com History: www.alexpop.com |

DOWNLOAD CDs:

www.Eclectic-Music.com | Be Friend: www.myspace.com/alexpop

www.UKTop40Charts.com Magazine Review:

If you haven't heard it already, consider Alex Ross-Iver's "1998-2002

Crazy Silly Songs Mixtape" Lo-Fi Remaster/Edit required listening for the electronic music aficionado. These re-releases and previously unreleased works provide the public with a wide-ranging view of

Ross-Iver's work during the 1990s, and chronicle his outstanding evolution from fledgling songwriter to one of the world's most inventive and eccentric recording artists working today.

In "Duplicity" and "Yellow One", the artist weaves together chopped up and transformed vocal lines over a sensual percussion section, that while initially seem to work in utter contradiction, create what might only be called instant nostalgia, perfect for 3 a.m. contemplation over an open bottle of cheap wine, or a long distance train ride.

You'll hear it too... just give it a listen.

This is what defines Alex's genius -his inexhaustible talent for combining the apparently irreconcilable as a means of creating new spaces of musical expression-- and this collection is possibly clearest demonstration of his gift of any his albums. From the Beck influenced heroism of "To Grind- Not to Cut", to the blissful zombie chorus in "Touch the Screen and Fly", the album is an exercise in dialectical extremes, good enough for any graduate level philosophy class.

This is not to understate the fact that Alex Ross-Iver's music is endless fun. Listening to the music makes you just like the guy. There is something of a Lou Reed or David Bowie quality in these works. The music seems to be telling the world not to take itself too seriously.

The playfulness, curiosity, and even optimism in this collection speak to Ross-Iver's good-natured quirkiness.

DOWNLOAD Alex CDs\Mp3s from iTunes: www.ECLECTIC-MUSIC.com

Ross-Iver' BEST Selling tracks on Amazon -> the list: http://www.amazon.com/s/qid=1302872638/ref=sr_st?search-type=ss&index=digital- music&field-keywords=Alexander+Ross-Iver&sort=salesrank-zg www.ElectronicMp3s.com <– Ross-Iver Amazon Mp3s Link

ALEX ROSS-IVER – Billboard Discog Page: http://www.billboard.com/charts/heatseekers-albums?order=gainer#/album/alex-rossiver/surprise-any-more/693753

READ MORE NEWS: www.UKTop40Charts.com MAGAZINE

www.WeirdMusic.net/beatles

Media Contact: Peter Nochik - [email protected]