Butler University

BUTLER UNIVERSITY

PRIMARY MARKS

BUB-00001A BUB-00002A BUB-00003A BUB-00004A BUB-00005A

BUB-00006A BUB-00007A

SECONDARY MARKS - ATHLETICS ONLY

BUB-00008A BUB-00009A BUB-00010A BUB-00011A

The colors shown on this page have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Color Standards. Consult current PANTONE Publications for accurate color. PANTONE® and other Pantone, Inc. trademarks COLOR INFORMATION are the property of Pantone, Inc. Portions© Pantone, Inc., 2016. COLORS PANTONE® HTML PROCESS Blue PMS 2767 C 13294B C:100% M:90% Y:10% K:77% Gray PMS Cool Gray 9 747678 C:29% M:23% Y:16% K:51% Secondary Gray PMS 621 C D1E0D7 C:12% M:1% Y:12% K:2% Black Process Black

Reproduction of any logos or wordmarks is prohibited without the approval of Butler University and Learfield Licensing Partners. For licensing information, please contact Learfield Licensing Partners at (616) 395-0676.

September 2016 college.trademarxonline.com Page 1 BUTLER UNIVERSITY

HINKLE FIELDHOUSE LOGOS

BUB-00014A BUB-00015A

SCHOOL SEAL

BUB-00018A BUB-00019A BUB-00020A BUB-00021A

The colors shown on this page have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Color Standards. Consult current PANTONE Publications for accurate color. PANTONE® and other Pantone, Inc. trademarks COLOR INFORMATION are the property of Pantone, Inc. Portions© Pantone, Inc., 2016. COLORS PANTONE® HTML PROCESS Blue PMS 2767 C 13294B C:100% M:90% Y:10% K:77% Gray PMS Cool Gray 9 747678 C:29% M:23% Y:16% K:51% Secondary Gray PMS 621 C D1E0D7 C:12% M:1% Y:12% K:2% Black Process Black

Reproduction of any logos or wordmarks is prohibited without the approval of Butler University and Learfield Licensing Partners. For licensing information, please contact Learfield Licensing Partners at (616) 395-0676.

September 2016 college.trademarxonline.com Page 2 BUTLER UNIVERSITY

UNIVERSITY MARKS

BUB-00023A BUB-00024A BUB-00025A BUB-00026A BUB-00027A

BUB-00028A BUB-00029A BUB-00030A BUB-00031A BUB-00032A

BUB-00033A BUB-00034A BUB-00035A BUB-00036A BUB-00037A

The colors shown on this page have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Color Standards. Consult current PANTONE Publications for accurate color. PANTONE® and other Pantone, Inc. trademarks COLOR INFORMATION are the property of Pantone, Inc. Portions© Pantone, Inc., 2016. COLORS PANTONE® HTML PROCESS Blue PMS 2767 C 13294B C:100% M:90% Y:10% K:77% Gray PMS Cool Gray 9 747678 C:29% M:23% Y:16% K:51% Secondary Gray PMS 621 C D1E0D7 C:12% M:1% Y:12% K:2% Black Process Black

Reproduction of any logos or wordmarks is prohibited without the approval of Butler University and Learfield Licensing Partners. For licensing information, please contact Learfield Licensing Partners at (616) 395-0676.

September 2016 college.trademarxonline.com Page 3 BUTLER UNIVERSITY

UNIVERSITY MARKS (CONTINUED)

BUB-00038A BUB-00039A BUB-00040A BUB-00041A

BUB-00042A BUB-00043A BUB-00044A BUB-00045A

BUB-00046A BUB-00047A

The colors shown on this page have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Color Standards. Consult current PANTONE Publications for accurate color. PANTONE® and other Pantone, Inc. trademarks COLOR INFORMATION are the property of Pantone, Inc. Portions© Pantone, Inc., 2016. COLORS PANTONE® HTML PROCESS Blue PMS 2767 C 13294B C:100% M:90% Y:10% K:77% Gray PMS Cool Gray 9 747678 C:29% M:23% Y:16% K:51% Secondary Gray PMS 621 C D1E0D7 C:12% M:1% Y:12% K:2% Black Process Black

Reproduction of any logos or wordmarks is prohibited without the approval of Butler University and Learfield Licensing Partners. For licensing information, please contact Learfield Licensing Partners at (616) 395-0676.

September 2016 college.trademarxonline.com Page 4 BUTLER UNIVERSITY

UNIVERSITY MARKS (CONTINUED)

BUB-00048A BUB-00049A BUB-00050A BUB-00051A

BUB-00052A BUB-00053A BUB-00054A BUB-00055A

BUB-00056A BUB-00057A BUB-00058A BUB-00059A

BUB-00060A BUB-00061A BUB-00062A BUB-00063A

The colors shown on this page have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Color Standards. Consult current PANTONE Publications for accurate color. PANTONE® and other Pantone, Inc. trademarks COLOR INFORMATION are the property of Pantone, Inc. Portions© Pantone, Inc., 2016. COLORS PANTONE® HTML PROCESS Blue PMS 2767 C 13294B C:100% M:90% Y:10% K:77% Gray PMS Cool Gray 9 747678 C:29% M:23% Y:16% K:51% Secondary Gray PMS 621 C D1E0D7 C:12% M:1% Y:12% K:2% Black Process Black

Reproduction of any logos or wordmarks is prohibited without the approval of Butler University and Learfield Licensing Partners. For licensing information, please contact Learfield Licensing Partners at (616) 395-0676.

September 2016 college.trademarxonline.com Page 5 BUTLER UNIVERSITY

UNIVERSITY MARKS (CONTINUED)

BUB-00064A BUB-00065A BUB-00066A BUB-00067A

BUB-00068A BUB-00069A BUB-00070A BUB-00071A

BUB-00072A BUB-00073A BUB-00074A BUB-00075A

BUB-00076A BUB-00077A BUB-00078A BUB-00079A

The colors shown on this page have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Color Standards. Consult current PANTONE Publications for accurate color. PANTONE® and other Pantone, Inc. trademarks COLOR INFORMATION are the property of Pantone, Inc. Portions© Pantone, Inc., 2016. COLORS PANTONE® HTML PROCESS Blue PMS 2767 C 13294B C:100% M:90% Y:10% K:77% Gray PMS Cool Gray 9 747678 C:29% M:23% Y:16% K:51% Secondary Gray PMS 621 C D1E0D7 C:12% M:1% Y:12% K:2% Black Process Black

Reproduction of any logos or wordmarks is prohibited without the approval of Butler University and Learfield Licensing Partners. For licensing information, please contact Learfield Licensing Partners at (616) 395-0676.

September 2016 college.trademarxonline.com Page 6 BUTLER UNIVERSITY

UNIVERSITY MARKS (CONTINUED)

BUB-00080A BUB-00081A BUB-00082A BUB-00083A

BUB-00084A BUB-00085A BUB-00086A BUB-00087A

BUB-00088A BUB-00089A BUB-00090A BUB-00091A

BUB-00092A BUB-00093A BUB-00094A BUB-00095A

The colors shown on this page have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Color Standards. Consult current PANTONE Publications for accurate color. PANTONE® and other Pantone, Inc. trademarks COLOR INFORMATION are the property of Pantone, Inc. Portions© Pantone, Inc., 2016. COLORS PANTONE® HTML PROCESS Blue PMS 2767 C 13294B C:100% M:90% Y:10% K:77% Gray PMS Cool Gray 9 747678 C:29% M:23% Y:16% K:51% Secondary Gray PMS 621 C D1E0D7 C:12% M:1% Y:12% K:2% Black Process Black

Reproduction of any logos or wordmarks is prohibited without the approval of Butler University and Learfield Licensing Partners. For licensing information, please contact Learfield Licensing Partners at (616) 395-0676.

September 2016 college.trademarxonline.com Page 7 BUTLER UNIVERSITY

UNIVERSITY MARKS (CONTINUED)

BUB-00098A BUB-00099A BUB-00100A BUB-00101A

The colors shown on this page have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Color Standards. Consult current PANTONE Publications for accurate color. PANTONE® and other Pantone, Inc. trademarks COLOR INFORMATION are the property of Pantone, Inc. Portions© Pantone, Inc., 2016. COLORS PANTONE® HTML PROCESS Blue PMS 2767 C 13294B C:100% M:90% Y:10% K:77% Gray PMS Cool Gray 9 747678 C:29% M:23% Y:16% K:51% Secondary Gray PMS 621 C D1E0D7 C:12% M:1% Y:12% K:2% Black Process Black

Reproduction of any logos or wordmarks is prohibited without the approval of Butler University and Learfield Licensing Partners. For licensing information, please contact Learfield Licensing Partners at (616) 395-0676.

September 2016 college.trademarxonline.com Page 8 BUTLER UNIVERSITY

VERBIAGE Butler University® Butler Bulldogs™ Butler® Bulldogs™ The Butler Way® Hinkle™ BU™ Hinkle Fieldhouse™

EMBROIDERY THREAD COLORS

COLORS PANTONE ® Madeira (Ray) Madeira (Poly) Blue 2767 1243 5603 White White White White Black Black Black Black

ADDITIONAL PERTINENT INFORMATION

University seal permitted on products for resale: YES Alterations to seal permitted: NO Overlaying/intersecting graphics permitted w/seal NO University licenses consumables: YES University licenses health and beauty products: YES University permits numbers on products for resale: YES Mascot caricatures permitted: NO Cross licensing with other marks permitted: YES

Reproduction of any logos or wordmarks is prohibited without the approval of Butler University and Learfield Licensing Partners. For licensing information, please contact Learfield Licensing Partners at (616) 395-0676.

September 2016 college.trademarxonline.com Page 9