CLUB MAGAZINE the Magazine for Steiff Club Members Issue Two– 2016

CLUB MAGAZINE The magazine for Steiff Club members Issue Two– 2016

A01310_Club_Magazin_02_2016_USA.indd 1 25.07.16 09:12 This brown wool plush Dicky bear was made in 25, 32, and 43 cm from 1935-1941 and is part of the rarities described on page 14.

A01310_Club_Magazin_02_2016_USA.indd 2 25.07.16 09:12 EDITORIAL

Dear Steiff friends,

You may be surprised to see that for this. Bernhard Wanning, there is already something a little managing director of the Steiff different about this, the second Schulte Webmanufaktur, is an issue of the 52-page Club magazine. expert in anything and everything This does not mean that there to do with mohair and alpaca. He was some dissatisfaction with the knows the many advantages of February issue – quite the opposite, these materials, and he has shared in fact: many of you wrote to tell us them with us. And what's best how much you like the new layout, of all: for the first time ever, you and I'd like to thank those of you can now order natural wool fibre that did! In line with the new Steiff jackets that have been specially market appearance, the changes made for Steiff through our online include a new Steiff logo, which shop. Treat yourself to one of these will also be seen on the cover page fabulous, ultra cosy designs. Turn of the Club magazine from now on. to pages 24 to 27 to find out more. Contents will, of course, remain the In the rest of this issue, you same. can find out more about rarities, This issue offers all of you the archive finds, recent Steiff events, opportunity to acquire the exclusive and much more. And if you share Margarete Steiff Edition, Teddy a personal story of your life with bear Paul. You received advance your best Steiff friend, you might notification of the item in May. If well be a winner. Turn to page 35 you now turn to pages 10 to 12, to find out how! you'll find out more about our furry hero. He can only be ordered with the enclosed option coupon. Best wishes, Whenever we hear mention of Yours, mohair or alpaca, we automatically think of the high-quality Steiff Teddy bears and animals. The world's leading fashion-makers have for some time now discovered these two materials for themselves, INGE ZINNECKER and there are several good reasons Steiff Club Manager

A01310_Club_Magazin_02_2016_USA.indd 3 25.07.16 09:12 Beyond mohair Steiff animals 14 made of wool plush

Stylish, chic and cosy - Steiff 06 winter wear made of woollen fabrics

Classic novelties in autumn 24

IMPRINT NEWS RARITIES

PUBLISHER: Margarete Steiff GmbH, 6 Classic 14 Beyond Mohair Richard-Steiff -Str. 4, 89537 Giengen an der Brenz, Germany tel.: + 49 (0) 7322 131555, E-Mail: info@steiff -club.de novelties Steiff animals and EDITORS: Inge Zinnecker, Rick Emerson in autumn Teddy bears made CONTRIBUTORS: Rebekah Kaufman, Daniel Hentschel, Annette Schlenker New items in a of wool plush PHOTOS: Steiff GmbH, Fotolia (S. 51) smaller size DESIGN AND PRODUCTION: Nadine Reinhardt / Hess GmbH - Medien, www.hess-medien.de 38 Secrets from PRINT: Wahl Druck GmbH, Aalen 8 Margarete the archives (2) FREQUENCY OF PUBLICATION: twice a year Steiff Edition A look at never before www.steiff .com An anniversary seen treasures Subject to changes. Reprinting and copying, even in part, only with the express permission of the publisher. bear for the By submitting manuscripts you consent to their publication in 140th birthday the Club magazine. We must reserve the right to edit or abridge letters or articles. Printed colours may deviate from the original. All rights reserved. Printed in Germany 07/2016 e - item no. 915345

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Secrets from the archives Discovered for you! 40

Steiff Sommer 2016: Fun for both families and collectors

CONTENTS TOPICS COMMUNITY STANDARDS

17 Experts 32 What a party! 30 Service Farewell to Dick Frantz The results of the photo Questions and answers contest "135 years of 20 History Steiff " 45 Calendar Steiff wooden toys from Club events and other dates 1960 through 1975 35 Steiff in your life New contest 46 The Club page 24 Fashion Rewards for recruiting new Stylish and chic 40 Venues members, application form New mohair coats from Steiff Sommer 2016 Steiff -Schulte 50 The gift of friendship 48 Mail Box "Only the best is good enough" 36 Portrait Reader's letters for our friends Richard Steiff , father of the Teddy bear

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Dog lovers have many reasons to rejoice - there are so many choices in the Classic collection for autumn. Steiff designers have chosen no fewer than three breeds and produced them with remarkable precision. You won't be able to resist the loyal eyes of these four-legged friends! They're produced in keeping with your requests for smaller items. The largest of them is only 26 cm! Why not adopt one of these adorable little friends today?

Classic novelties

This cute little pug made of white wool plush is called Little Lielou. She stands 15 cm high, and with her dainty lilac bow looks very stylish. And you can see how much she enjoys posing for photographs! (Item no. 045035)

a 1950 design, made of caramel-coloured mohair, It looks almost like a and a classic addition to Club annual gift, but isn't the Steiff collection of one. This 10-cm Classic miniatures. Teddy bear is based on (Item no. 009167)

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If you wish to call a Welsh Terrier your own, then this lovely little fellow should defi nitely be in your collection. Terri is a dog to fall in love with. He stands 26 cm high, Here comes 10-cm and is made of golden and Lari Penguin with black mohair. He is loyal his lovely airbrushed and obedient – just like colouring. Although he is the real thing. very happy with his fellow (Item no. 033735) penguins in the series of Arctic and sea animals, unlike them he is made of mohair. The perfect gift – and easy to fi nd a home for! (Item no. 040740)

in autumn

Jocko the chimpanzee is, and will always be, an essential part of the Steiff range. This autumn there will be a new miniature version in snuggly plush. Standing only 10 cm high, he is a perfect fi t in the current series of Steiff 's little giants. (Item no. 040542)

Bully the bulldog is made of soft and snuggly plush. Could he possibly be competing with Little Lielou the pug? He may be only 12 cm high, but he's certainly cute enough to cuddle! (Item no. 031441)

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An anniversary bear for

The exclusive Margarete Steiff Edition 2016.

Teddy bear Paul proudly wears the stainless steel "Button in Ear" and black woven ear tag with silver lettering.

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the 140th birthday!

What might have happened if Margarete Steiff had not had her brother and nephews around her? The world of play would be a much poorer place. As a family of many talents, they created friends for life. They set a very high standard of quality and built an international brand that continues to thrive. The Margarete Steiff Edition is an homage to this family achievement: joining the bears Franz and Fritz this year is Paul – to mark the 140th birthday of Paul Steiff in an exclusive limited edition of 140 items.

A wonderfully friendly character, this Paul ... and creating something innovative – perhaps a the way he sits, made of that uniquely lovely mohair, new addition to the Steiff bear collection, or a hood with shining eyes and bursting with energy! You ornament for his car? After all, Paul Steiff 's car was could almost imagine him taking up a sketch pad the very fi rst one ever in Giengen.

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Uniquely Paul Ebony nose

If you look at the bear closely But now let's take a closer look band saw and a router on the very (and read the last Steiff magazine at the bear! Naturally, Paul is made hard ebony. At the end, every carefully), you will know why he by hand and excelsior-stuff ed the single nose is carefully fi nished can only be called Paul. Paul Steiff traditional way. As a Margarete by hand with sandpaper until it is was the eldest of Margarete's Steiff Edition bear, it also has lots absolutely perfect. Once the shape nephews, and was an extremely of very special features. You'll see is just right, he applies a thin layer creative individual who started out the fi rst one when you look into his of bees' wax and polishes it. The nose is made making organs. He loved working face. Paul's gently rounded nose is of ebony and with wood, and often fi nished his made of ebony. Johannes Ableitner, needs careful works by carving his initials in a great-great-grandnephew of and detailed them. Later on he studied art and Margarete Steiff and owner of the workmanship. designed many Steiff animals. "Möbel & Natur" workshop, makes Johannes Ableitner From 1902 he looked after the them in Herbrechtingen near supplies the nose American market. Once back in Giengen. He uses a fi ne-cutting and his small Giengen, he assumed responsibility company called for production quality. He also "Möbel & Natur" worked for a long time on giving is located the bears a voice. Finally, in 1908, near Giengen. came success – if you tilted Paul's He is a great-great- bear, it would start to growl ... Paul grandnephew of Steiff had invented the "tilt me" Margarete Steiff . voice.

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Utensils from the Ore Mountains

Sitting beside the Paul Teddy is a beech-wood box that has been carved both on the lid and at the front under the grip recess. It is complemented by the matching paddle, which is used to shape excelsior-stuff ed items – and has typical signs of use. Both items could have come straight from Daniel Fitzner is Paul's workshop. But in fact, we working on the had them hand crafted by the wooden box. Rülke company of the Ore Mountains region in Germany. Paul Steiff 's This company specialises in initials are en- making furniture for dolls, and graved by hand. artistic woodworking remains an important part of its philosophy The wooden box to this day. is stained.

See the growl

Paul the Teddy bear will surprise those who think you can only hear a growl. He actually has two growling voices. One of them makes him give a deep, resonant growl when he is tilted; the other shows the growler's internal workings. "Holz & Töne" of Giengen has developed a special "tilt-me" voice for this bear that has never been seen before. Made of acrylic, and therefore transparent, it has a piece of wood at the top and the bottom with a bear's head. It is the fi rst "tilt-me" voice that you can see growling.

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The special features of the 2016 Margarete Steiff edition

Teddy bear "Paul", item no. 421426

» 50 cm » 5-way jointed » made of high-quality mohair » stuff ed with wood shavings » inside growler » nose from ebony » limited edition: 140 pieces » with stainless steel "Button in Ear" featuring embossed edition name » black woven tag, numbered, silver embroidery » "Margarete Steiff edition" chest tag » Accessories: - growler showing its internal workings - wooden box made of beech with engravings PS for Paul Steiff and the year 1926 A sketch book - beech paddle with signs of use accompanies the bear - sketch book with reprints of sketches made by Paul Steiff and contains reprints - booklet with information on the production of the bear of sketches made by Paul Steiff . and its accessories These are a unique part of Steiff - certifi cate (signed by the Management of Margarete history within themselves. In Steiff GmbH). addition, a booklet will be supplied with the bear that includes information about his features, development, and production.

Order information You can order the Margarete Steiff Edition using the enclosed personalised option form. The closing date for orders is 30 September 2016. If more than 140 orders are received, the fi nal recipients will be decided by country-specifi c allocation. Everyone who sends an order will receive notifi cation by the middle of October.

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Special items

Germany CHIMNEY SWEEP TEDDY BEAR

When it comes to talismans, the chimney sweep is as popular today as he ever was. Traditionally, chimney sweeps are seen in all sorts of shapes and sizes at the turn of the year, and we anticipate that this ever-popular superstition from the Middle Ages will continue long after our time. Obviously the people at the KaDeWe thought the same, so they collaborated with the Steiff designers to create this delightful 18-cm Teddy bear made of exclusive mohair. The bear is dressed in a jacket with gold-coloured buttons, a black felt hat and a cotton Chimney Sweep neckerchief. He has a brush made of wire and mohair in his left paw. Teddy bear, There are 1,000 of these Chimney Sweep Teddy bears to work their item no. 674228, magic – and not only on New Year's Eve, of course. 18 cm, Make sure one of them is yours! Limited Edition of 1,000 pieces.

Germany HUNTER BEAR

"Ein Jäger aus Kurpfalz…" is the tune inside this exclusive bear who, like Chimney Sweep Teddy bear, was issued for the KaDeWe Group. We believe Hunter Bear will be the same kind of talisman for enthusiastic huntsmen. The bear is made of high-quality brass- and olive-coloured mohair. He wears a jacket with real horn buttons and shoes that are sewn as part of the bear's pattern. His hat is made of wool felt and Hunter bear, adorned by a leather hat band. The thick white eyebrows and side item no. 674174, whiskers in mohair enhance his sturdy appearance. So – as hunters 31 cm, say in Germany – "Waidmannsheil"! Limited Edition of 1,360 pieces.

BOTH EXCLUSIVE ITEMS ARE AVAILABLE ONLY FROM ONE OF THE THREE KADEWE GROUP BRANCHES, AND ON ACCOUNT OR BY COD FROM: Oberpollinger Munich – by email [email protected] / telephone +49 (0)89 2902 5668 KaDeWe Berlin – by email [email protected] / telephone +49 (0)30 2121 2459 Alsterhaus Hamburg – by email [email protected] / telephone +49 (0)40 3590 1565

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Beyond Mohair

Examining an alternate Steiff material from the past.

Over time, Steiff has used many types of materials to bring their fine animals and Teddy bears to life. These have included felt, mohair, velvet, plush, and numerous others. During the 1930s through the mid-1950s, the company produced some products in a material that is very distinctive for the period called "wool plush."

Wool plush fabric has several manufacturing processes faced like the company’s standing zebra. The wool plush defining characteristics. For the in relation to limited material Others were items that were Teddy baby bear, most part, the material has a supplies. From the late 1930s produced in mohair before the produced in durable, high-quality appearance. onward, mohair and felt were hard war but were made in wool plush 15, 20, 25, 30, Many collectors agree that items to source for toy manufacturing, immediately following the war, like 38, and 45 cm made from wool plush have a as they were almost entirely a family of deer and a pair of well from 1929-1932 distinctively old fashioned, gentle regulated toward the production dressed rabbit dolls. overall. look to them. Both wool plush and of military related items. As such, But entirely new woollen plush mohair materials have a cotton the use of wool plush during this items were also introduced during backing. However, the surface of timeframe suggests that this fabric this period as well. These included wool plush is made of much shorter type was more readily available, an innovative poodle design fibres which have a continuous and probably less expensive than named Tosi, who was standing, look and feel to them. Traditional mohair. unjointed, and made from black mohair fabrics have distinct, Pre-war, Steiff produced a or white wool plush. She was longer fibres woven into the wide range of items in wool plush. groomed with a "Karakul" trim, backing, almost like a hooked rug. These included those that were meaning that her coat was fluffy Wool plush tends to have a slightly also simultaneously produced in but uniformly the same length all bumpy touch. Depending on its traditional mohair, such as the over her body. Tosi was produced length, mohair can feel silky or popular Molly the Puppy, Teddy from 1950 through 1953. Another slightly bristle-like to the touch. Baby, and Dicky bear models. Other even rarer wool plush poodle from It is interesting to note items were exclusively produced this time frame was the original that during the time Steiff was in wool plush. These included a Snobby. This pattern was only producing items in wool plush, darling calf, several dogs including produced in black or white wool they were also utilizing other Peter the Puppy and a Bedlington plush which was cut in a "French" lesser-quality fabrics on both new terrier, and a stretched out, lying trim - meaning the upper torso and legacy products throughout cat holding a woollen ball. was fluffy while the lower torso and the line. These materials included The Steiff catalogues from the backside were closely cropped. She using artificial silk plush in the late 1940s and very early 1950s also has longer tufts of fur around place of mohair, and linen in the also featured a number of wool her knees, elbows, and the tip of place of felt. These substitutions plush items. Some of these were her tail. The original Snobby was reflect the challenges Steiff’s carried over from the early 1940s, produced in 1952 only. For the most

A01310_Club_Magazin_02_2016_USA.indd 14 25.07.16 09:14 A01310_Club_Magazin_02_2016_USA.indd 15 25.07.16 09:14 Steiff’s wool plush zebra, produced in 22 and 28 cm from 1936-1943 and then again from 1949-1951 overall.

The Bedlington terrier was made part, Steiff no longer featured wool from grey wool plush as a material on their designs plush. Produced from the mid-1950s onward. in 22 and 28 cm Wool plush items are extremely from 1936-1939. popular with collectors because of their beauty, relative rarity, and The wool plush cat place in history. Today, it is not was produced in terribly unusual that a wool plush 17, 22, and 28 cm item from the 1930s through 1950s from 1933-1942 without documentation is discovered. overall. And why is this? It is possible that only a handful of each of these Snobby poodle, designs were produced during these produced in 17 challenging decades – when delivering and 28 cm in 1952 fine products took precedent over and Tosi poodle, documentation in catalogues. Perhaps produced from a great wool plush discovery is right 1950 to 1953. around the corner!

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Thanks for the memories

Saluting Dick Frantz after nearly a half-century with Steiff.

Many collectors are familiar with Dick Frantz, the company’s beloved and long time archivist in North America. Dick, who has been with Steiff for almost five decades, recently announced his retirement from the company. Dick’s Steiff knowledge is truly remarkable, and his passion for all things button-in-ear is contagious. He is a true friend and mentor to the Steiff collecting community. His energy, thoughtfulness, and ideas will be missed at Steiff events, in the media, and around the product development table. We spoke with Dick just after his final Steiff event to hear about his history with the company, as well as to learn about his plans for the future. Here’s what he had to say.

Steiff: Why do you think Steiff items are so In addition to Corgi, Reeves also represented Steiff timeless and collectible? in America. At the time, I had never heard of the Like any other fine piece of art or antique treasure, brand! In 1971 or 1972, I took my first trip to Germany I think it is because of their quality and design. Many to tour the Giengen factory. It was remarkable to see all years ago, when Steiff was just starting to get valuable the hand work that went into bringing a Steiff bear or in the collector’s market, I was approached by an animal to life. On this trip, I also met several members antique dealer who wanted to carry the Steiff line in of the Steiff family and learned about the heritage his store. I asked him why, and he said that "quality and history of the brand. Although I truly liked and lasts forever, whether it’s a vase, piece of furniture, admired Steiff products before this trip, seeing how stuffed animal, or other piece of decorative art." I the products were made in the factory really made me completely agree; Steiff is timeless and collectible for fall in love with the brand. its design, attention to detail, and of course, masterful manufacturing. What are the various roles/positions with Steiff you have held over the years? When did you start working with Steiff ? I have had many. I have always been involved in What got you started? the sales and marketing aspects of the company as a My educational background and early interests representative from the Ohio area. Starting in 1980, were in engineering. Early on, I took a job in sales, I started contributing to the product development for a company that distributed hobby items. As part process by coming up with ideas for new products. It of my work, I was in a store and came across Corgi was always delightful to see those concepts come to brand toys. Their engineering and technical details life! From 1992, I was asked by Steiff North America really called to me, and I absolutely fell in love with to start focusing on the collector’s marketplace. Part these miniature vehicles. However, the in-store display of this included doing identification and valuation of for these items was usually empty! I called Reeves vintage items, often in the context of live events. I had International, the company in the US responsible for the pleasure of writing the Reader’s Service column in Corgi, and told them about the empty displays. A few the Steiff Club magazine for many years. It was also months later, they called me up and offered me a job! very exciting to be the spokesperson for the company

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on national TV. Over the years, I appeared on the QVC activity as well. I enjoyed sitting around the table and and ShopNBC networks, as well the TV programmes brainstorming with other enthusiasts about what Martha Stewart and Antiques In The Attic. would make the line even greater than the year before.

What was it like being on national television Do you collect Steiff items yourself ? representing Steiff ? Yes. Although when I look back, I was a collector It was so exciting! Steiff is a smaller brand here long before I acknowledged myself as one. I initially in the U.S., so it would have been impossible for us was drawn to Steiff’s animals, especially the unusual to afford national advertising. Selling on QVC and ones. The ones that fascinated me were the oddballs ShopNBC was one way to get national media without that only Steiff would attempt to manufacture. Some the associated costs. My job on these programmes was collection favourites include the company’s "Man on to create enthusiasm for the products and explain why the Moon," lobsters, and bats. I also find the company’s they were so unique among other toy and collectible dolls fascinating. The detailing on the early models was options. Of course, I was always a little nervous about phenomenal - especially on models like the soldiers appearing in front of millions of people, but this from 1910 onward. subsided once the host and I began talking. The hosts on these sales programmes were very skilled and were What is the most interesting or rarest thing able to balance many show logistics on live television. someone has brought you to evaluate? My greatest challenge was usually to make sure that Wow, there have been so many. And even today, the hosts presented the Steiff information accurately. quite frequently, I am asked to evaluate Steiff items Once in a while I had to clarify things politely on air; that I have not encountered in the past. With Steiff, for instance, the difference between a limited and "You can never say never" in terms of what’s out there! non-limited edition. And of course, it was always fun to Two great finds come to mind here. The first happened have people come up to you after a programme and tell back in the early 1980’s. A couple found an old bear in you that they saw you on TV; some even asked for my a barn in Pennsylvania, and asked me to take a look at autograph! These shows gave the brand great visibility it. The bear turned out to be a Steiff rod bear, and this in the USA at the time for everyone selling Steiff. was the first one that I had ever handled personally. Another time, a couple asked me to take a look at a Which work related activities have been your bear that was headed for the dumpster, but instead favourites? was sold for $12 at a country auction. This bear turned I truly loved dealing directly with customers out to be a pre-1910 20" centre-seamed bear. I joked and leading collector’s events. Working big Steiff with them that they "overpaid" for this bear, as it was conventions - the Toledo (Ohio) shows in the past, and originally priced at $4-5 at the turn of last century! more recently the ones put on by Bearly A Memory on the east coast and Bears N’ Friends on the west coast What would be your advice to collectors about - was another favourite responsibility; these were building their collections? truly energizing. The early shows featured fantastic I have always said to buy only what you like, and do parties, world-class lectures, great conversations, and not be concerned with future "value." Most collectors buyers and sellers from Europe, Australia, and Asia. do not personally sell their collections, and the joy of And of course, product development was a favourite Steiff is owning it today. I would also advise people

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Dick poses with the Frantz Teddy bear, which was named in his honour.

to take a chance now and then on something that Moving forward, I will be pursuing a number catches their eye, but may not be an obvious fit to of other hobbies. I have always loved old cars and their collection. For example, there are people who restoring them. Perhaps this has to do with my just collect rabbits, or cats, or bears. I would suggest engineering background. I am part of a golf league, to those collectors that they have an open mind about which keeps me very busy and active. I enjoy cooking, other categories, and at least check out some of the attending plays and concerts, and of course, hanging company’s other offerings. out with my family, children, and grandchildren. I am certain I can fill my new-found time quite quickly! What will you miss most about working with Steiff, and what’s next for you? Dick, many thanks for all you have I will miss just about everything having to do with done for Steiff over the years, and enjoy your Steiff. It has been an enjoyable and special part of retirement! my life for almost fifty years. But I would have to say that it’s the people that I will miss the most. I enjoyed talking and meeting collectors and working with them. Their enthusiasm really thrilled me. I will also miss my retail friends and partners, who were a huge part of my Steiff world. I was with one retailer for 46 years and with several others for at least 40 years. That’s a lot of time, and a lot of memories.

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Steiff wooden toys

Little known, but historically significant for Steiff.

The increase in cheap Asian imports started to cause difficulties for Germany's toy industry in the early 1960s. There was also a significant decrease in the sales figures for some Steiff classics in wood. In the early to mid-1960s, wooden toys – some of which had featured in catalogues and children's bedrooms for more than 20 years – were taken out of the programme.

Bausack 7820,07 This affected absolute best-sellers such as various of 1962, which was of 1961 to 1963. "Kubus" toys and horses and carts, the "Multiform" manufactured until disc tower, the bell blocks, the "Bimbahn" and 1966. One of the main Expert info: The literature Building box "Entkette", all of which had been in the programme innovations in wooden and public catalogues state Sibauka 7846,00 since the 1930s. The early and mid-1960s brought toys in the 1960s was the contents of the Sibauka as with one of little in the way of new items. However, 1960 saw the the motor boat kit 30 items. However, according the suggested arrival of one particular large wooden item, namely a "Sibauka", which sold to the original packaging, models. wooden box for the storage of Steiff toys, for the first in large quantities the box contained 25 pieces. time in the company’s history. This item, which is still until 1969. Sibauka is In fact, the quantity stated Elephant and popular today, was available until 1969. Some other a particularly popular on the boxes is sufficient for hedgehog from large items, such as platform carts and rack wagons, item on the secondary making any of the models the first series were improved during this time, or amended versions market because it is not shown on the packaging. of pull-along introduced as replacements for existing items. New only sought by Steiff This means that the correct animals of 1968. items in the wooden toys included the "Bausack collectors, but also by number of pieces is only 25. 7820/07" of 1961, which was only in the programme people with a passion for three years, and "Bausack Babyblocks 7830,00" for maritime antiques.

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from 1960 to 1975

Last part of the series.

As some of the very delicate mast sections quickly "Steiff – Ganz neu mit Holz" ("Steiff - all new in wood") break if not handled with care, it is not easy to find became one of the biggest showcases of new wooden a complete and intact box despite the relatively long toys in the company's history: pull-along animals The pull-along production phase. made of beech with the branded design, lines of toys Aeroplane, Among the most interesting wooden items of the animals, trains and various building sets appeared Bear and Ship period after 1960 was a series of pull-along animals at a time that could not have been more appropriate. are extremely that were introduced in 1968 and only found in the The political reorganisation of young adults over popular catalogue for that year. It consists of eight stylised these years, and the growing awareness of ecological collector's items.

animals which, due to processes, resulted in a dramatic increase in the Flower building the short production demand for toys made of natural (untreated) materials. box Flora time, are extremely As has so often been the case in the company's long 8463/05 in rare. Today, they history, this was another area where the company the biggest are often confused management identified fashion trends at an early version with with the later series stage, which enabled them to respond with an eye to three layers. of wooden animals the future. This tremendous success is still evident with the branded today. Many of the toys launched in 1969 are relatively Farmhouse design, which were easy to find on the used market, as in the case of the building far more successful. series of pull-along animals with 14 different models, box 8450/05 It was produced and two carts. To collectors, only an unused cow from and pet puzzle in 1969 as part of this range is considered rare, since the horns – which 8458/04 create the announcement were attached separately – easily break. Presumably wonderful of all kinds of new because of this susceptibility when it was played with a playing wooden toys. A special lot, it was withdrawn from the programme after only a scenes when brochure entitled year. Other pull-along animals and the corresponding combined.

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carts "rustic" and "Sicilian" were produced until additional house building box 8453/05 with a single 1974. The same also applies to the aeroplane 8430/12 house, and pet puzzle 8458/04 with the corresponding and ship Schiff 8435/17, two extremely popular inhabitants and animals. Steiff introduced one The learning toy representatives of the pull-along toys. Many of the particularly interesting item to schools rather than Mengenlehrling other new items introduced in 1969 were also made in toy shops: the shape sorter "Mengenlehrling 8997/23". 8997/23 of 1971 large quantities, such as the flower building box Flora, This innovative teaching aid was issued by Sellier is a little-known which was available in three sizes, and the farmhouse Freising publishers, and was supported by the Steiff item. building set 8450/05, for which there was also an Lernspiel programme community.

Rhinoceros By the middle of the 1970s, almost all of the new 8335/09 and Expert info: The "Mengenlehrling" was one items in the brochure "Ganz neu mit Holz" had Elephant 8332/11 item in a whole series of educational teaching been removed from the programme and only a few from the series aids that were launched on the market in the new items appeared, including the snap-together of snap-together early 1970s. As well as this wooden learning animals Bear, Elephant, Dromedary and Rhinoceros items of 1972. toy, the series also included various laying of 1972. Only a year before, a snap-together Olympia games made of paper (such as "Mengenmeister", dachshund was introduced, one of the few items Bibaukasten "Quasselquatsch" and "Kreuz und Quer") and made of wood. The snap-together building box 8481/04 with plastic (e.g. "Denkwürfel"). Steiff supported 8487/05 of 1973 and wooden building box 8485/45 of wooden items wholeheartedly the concept of learning through 1974/75 with 90 blocks were the last building boxes made of maple play, which was still very much in its infancy at to be produced by Steiff. For a short time in 1973 and and mahogany, the time and only a few years before had been 1974, the company also offered a racing car in three another new completely unimaginable. However, only the colours. This relatively young car is popular, since item of 1969, wooden elements of the "Mengenlehrling" were it is considered a rarity and appeals in particular to and made in produced at the Steiff works. collectors who are also fans of Formula 1. From 1973, two sizes. baby-appropriate rolling toys with several layers of

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thick paint for heavy use were a huge sales success. This concludes our excursion into the world of wood Colourful Available in five versions, initially as a car and from in Steiff's production. Of course, it is impossible to list wooden items 1975 also as a wheel loader, aeroplane, duck and every single item in the company's wood production. in the public tortoise, this very sturdy toy was extremely popular, It would be lovely if our little insight into the world of catalogue of 1973. and is still easy to find today. Wood as a universal Steiff wooden toys could help to kindle people's interest material has always been more important in the in collecting, and if one or the other item were to be Railway fans history of the Steiff company than most collectors added to collections that did not previously contain any were also appreciate. Not only were the accessories for felt dolls items made of wood. remembered in the brochure "Steiff - Ganz neu mit Holz": shown here is the Groteskbahn 8420/09 and the Kleinbahn 8420/06.

made from wood, but so too were an impressive range of toys and the range of children's sports vehicles, as well as many additional items and components used in Steiff products. In the earliest days, these also included the base sections for cones and the wooden hemispheres for the roly-poly animals. Later on came the rockers for ride-on animals, as well as wooden wheels which, from the time of WWI, replaced the iron wheels used previously. And finally, kite lovers will be interested to know that the reels and cord rolls for kites were also made of wood – for more than 40 years.

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Stylish, chic and cosy

Introducing high quality mohair coats from Steiff Schulte.

Steiff ’s collector’ editions are beloved for not only their designs, but also for their materials. High quality mohair and alpaca fabrics certainly bring our favourite button-in-ear friends to life. But these warm and woollen materials also are ideal for winter coats for people. Steiff is excited to announce that the company, in conjunction with Steiff Schulte, will now be off ering winter wear made from these precious woollen fabrics. We spoke with Mr Bernhard Wanning, of Steiff Schulte, to learn more about this fantastic collaboration.

Steiff : What are the properties of mohair and alpaca that make them good fabrics for coats? Mr Wanning: Both fabrics are cuddly and soft, yet strong and durable. They are also much lighter than real fur used on coats. Mohair is inherently fl ame retardant, and retains its silky luster for many years. But most importantly, for both mohair and alpaca, no animals have to die for their wool; it is simply shorn and woven into thread and material.

How warm are coats made However, we are designing and only in limited quantities. They will Bernhard from mohair or alpaca? producing lines specifi cally for both be produced in low numbers. Wanning is Are they best for spring and men and women. Managing autumn temperatures, or can Are these coats designed Director of they keep someone warm in Will the coats be limited for everyday wear, or more Steiff Schulte freezing winter temperatures? editions and numbered, like so for dress or special Webmanufaktur These coats are appropriate for Steiff items, or will they occasions? GmbH. transitional weather in the spring be produced broadly for the The collection was designed to and autumn, as well as for frosty general market? be worn and enjoyed for everyday temperatures in the winter. The coats themselves will not use. However, the coats in the line be manufactured in numbered - with their unique fabrics and Will the coats be made editions like Steiff bears and fantastic tailoring - are extremely for men, women, or both? animals. However, because both eye catching. Everyone who wears Traditionally, coats made from precious materials and highly one will feel like they are wearing a mohair and alpaca were made skilled labour is needed to make unique work of art. for and worn mostly by women. these coats, they will be available

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Select your dream coat from three different styles in two colours. You will What are some of the find the detailed characteristics of the fabrics product descrip- used to create these coats? tions on our web- The fabrics indeed have many site, www.steiff. special properties. First, the com. The coats fur surface must be very dense, are available to so you can’t see the material’s order exclusively fabric backing. Second, the fur through the Steiff must be long, so it has real-life online shop. "furry" characteristics. Third, the materials need to reflect current fashion trends and preferences. And finally, the fabric must have a very soft touch.

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Order your special Steiff coat online at www.steiff.com

How will these coats compare in cost to other similar coats Where will the made from wool or other natural coats be manufactured? materials? Who is designing these The coats will be made by Well, you do have to pay more special mohair and alpaca coats? Bernd Heilmann and his team for exquisite quality and design! The entire collection is in Scheßlitz near Bamberg, in Because of their specialty fabrics, exclusively designed by Bernd Bavaria, Germany. Each will be craft production, and "Made in Heilmann. Mr Heilmann, a well made lovingly by hand, one at a Germany" integrity, the prices known German designer, has many time. And we are very proud to say of these mohair and alpaca coats years of international experience in that these coats are 100% German, understandably are higher than creating exclusive and cutting edge from the materials through to the those for a standard model wool fashion clothing and accessories. manufacturing! coat.

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Where will these coats be sold? The coats will be sold through specialty exclusive dealers, and we will introduce a new collection each year at international fashion fairs. However, collectors need to know that we have designed a very special Steiff edition coat. This is available for purchase now directly through Margarete Steiff GmbH!

Thank you very much for your time, and best of luck with this exciting project!

A01310_Club_Magazin_02_2016_USA.indd 27 25.07.16 09:15 The zebra and the little calf made of wool plush were produced in between 1936 and 1943 (see page 14).

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Questions and answers

Do you have a question concerning a Steiff item? Find out more here!

Dear Steiff Club, I have a dog, presumably Steiff, but without the button in the ear. He's about 23 cm in size. Could you confirm that he really is a Steiff animal? And if so, what is his name, how old is he and what is? his number? EXPERT INFO: B. H., by email There is a long tradition of collars as accessories for Steiff animals and bears. Around 1900, Your dog is most definitely from the Steiff production. for instance, bears on wheels wore these symbols The model "Cockie" – which is the name of the Steiff of domestication. In the 1920s and 30s, Steiff Cocker spaniel – in the black-and-white version was a buttons were very popular as decorative studs new product in 1960. The correct name for fur like this on collars. Not many collectors know that some is "blue roan". Cockie was produced in three sizes for of the synthetic collars made after 1969 also retailers: standing heights 12 cm, 19 cm and 29 cm. had a Steiff button as a rivet. It is always worth Yours is the middle version. This English hunting dog removing even such a young collar and checking was sold between 1960 and 1967 as item 1319,06, and to see whether it was secured with a blank stud as item number 4276/19 from 1968 until its production or a Steiff button. ceased in 1976. The first models had black-and-white cross eyes made of glass, and leather collars. Your "Cockie" already has the plastic eyes and an imitation leather collar, which tells us that he was made after about 1965. In other words, your dog dates back to Catalogue between 1965 and 1976. A more precise date could reference: only be given with a trademark, and in particular a Cockie in the legible ear tag. Cockie was made in large quantities novelties cata- throughout his long production time, and is frequently logue of 1960. to be found on the secondary market.

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EXPERT INFO: Steiff items with short production times are not always automatically particularly sought Dear Sirs, after by collectors. Other factors such as the When I was sorting out our carport, I found my number of items produced during the period, old rowing car, and I thought it might be a good the size and, of course, the age, are also idea to send you a few pictures of this great little important when establishing the value of a item. Sadly, I can no longer remember exactly when collector's item. Most collectors of historic my parents gave it to me, but it must be at least ? Steiff items want models that can be kept in 40 years old by now. I wonder if you could tell me display cabinets. when this toy was in production? I don't want to sell it; after all, there are always other children in the family who hopefully will want to continue playing with it. But still, I would be interested in knowing whether this toy is of any value. H. A., by email

The "Ruderrenner" rowing car was a new product off ered from 1975. The brief production period of your of 1935 and, over the more than 50 years it was in Ruderrenner would suggest that this model should be production, was off ered in various designs. Your particularly highly sought after by collectors. On the version with the yellow steel tube frame is one of the other hand, it is also too new and too big for most Steiff later models. The fi rst Ruderrenner with steel tube friends to consider it collectable. This means that any components was made as item 8996/87 in 1972; before value it may have as a collector's item is not necessarily then, this child's vehicle was made mainly of wood. on the high side. Despite the short production time, The collector's documents state that Ruderrenner you should continue to use it as a toy as you are doing. 8996/87 was in production from 1972 until 1974. However, closer observation of the original catalogues of this time tells us that two diff erent models were made during this time with the same item number. "Ruderrenner" Your particular model is the one that is only seen in 8996/87 in the catalogue pictures of 1974. An updated version was version of 1972 and 1973 without axle cover on the front axle, smooth wheel rims.

Ruderrenner" 8996/87 in the version of 1974 with axle cover and imitation spoke wheels.

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What a party!

The results of the photo contest "135 years of Steiff ".

A warm "thank you" to everyone who took part in our photo competition "135 years of Steiff ". To mark the occasion of our 135th anniversary, we asked guests to photograph their Steiff friends in fabulous outfi ts and festive surroundings. The results were another little celebration for us!

Although we are well aware the "Wine cellar party" with excellent wines that our Club members are 10 by Annegret Reus highly creative, and know they put their hearts into everything they do, the sheer variety of the photos submitted for our photo competition far exceeded even our wildest expectations! Whereas some had set up a delightful afternoon tea, others opted for a picnic or a birthday party with brightly-coloured clown's hats. There were gifts, or a photo session with an old camera. And several times the gatherings raised "Three cheers". All of which combined to make it extremely diffi cult for us to choose the winning photos from the "Party on a star with Summer Bear" by all the submissions. Still, we think 9 Manja Stute that in the end we made the right choice...

The tenth to fourth prizes go to:

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the "Picnic party with young chauff eur the "Photo party with Scrabble players" 8 and vintage car" by Evelyn Tober-Weber 5 by Joachim Frank

the "Happy Birthday party" with and the "Margarete and her friends" 7 lots of guests by Paula Kay Sumpter 4 party by Rex Ide.

the "Happy hat party" with a baker and 6 cakes by Simone Verhoef-Rutten

They all received items from the Steiff range to the value of € 50.

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3 2

Third prize went to Andrea friends on their way to a Godzilla with a smartly dressed family of Esser for her atmospheric photo of adventure party. Her prize is a bears and a dog. Our very special a birthday party by candlelight. Her Loyalty Teddy bear. congratulations go to Club prize is an Event Teddy bear Mady member Nancy Parker – and we 2016. And first prize? The best are delighted to be sending her Second prize went to Karina photo – everyone agreed – showed this year's Club Edition Teddy Zschege for her gathering of Steiff an enchanting birthday party bear "Maple"! 1

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Steiff in your life...

Write your story and win!

In the competition* in the last Steiff magazine, Undoubtedly they wanted to give Naomi a departure we sent you off on an imaginary trip with Mady, gift, but also something to comfort her during her time our event bear. Your task was to guess which ten in a strange country. cities in the world had the highest numbers of Club members. Today we're going to be talking about a journey that we all are making – in our Wanted: your story own way. This competition is all about the journey through life. We all know that Naomi in Ecuador is only one example. Steiff animals are the reasons for countless The idea behind it was the story about "Piff in personal stories: unwritten, lived stories. They are Ecuador" on page 42. It came about quite by chance. about children who cuddle their bears even more Someone showed our editor a travel photo album. tightly when they hear a spooky sound. They are about It contained pictures of the destination of Ecuador, but children of all ages who tell their Steiff animals things many of the photos were of Piff, the Steiff mouse. The that no one else must know. They are about people mouse was given to owner Naomi by three girlfriends who want their favourite Steiff friend to share their just before she set off to spend several months in that wedding, a trip, an exam, their everyday life with country. What made the three friends choose Piff ? them. These are things that you, our Club members, can relate to! Today's competition: We want to hear the story of you and your best Steiff friend for life. This does not mean we want to know your personal secrets. But we would like to know which Steiff animal is your Steiff animal for life – where it has been with you, and when you would always want to have it with you. Write us a few lines and send them to us, with between one and three photos, before 31 October 2016. Each of the 10 winners will receive a Steiff animal of their choice worth up to €100 each. We look forward to hearing from you!!

(Address: Steiff Club, Margarete Steiff GmbH, P. O. Box 15 29, 89530 Giengen. E-Mail: [email protected])

* Answer to the last competition "Mady on tour": Correct: The 34,439 km journey took us from New York via Vienna, London and Tokyo to Hamburg, followed by Nuremberg, Munich, Frankfurt and Cologne. The return trip to Giengen included Stuttgart, which is home to the highest number of Steiff Club members. Congratulations to Dorothee Rompf and Karlheinz Otten – you will receive an Event Teddy bear Mady. Ms Piotrowski, you can look forward to a night in Giengen, including a visit to the museum and birthplace of Margarete Steiff!

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Meet Richard Steiff

Second in a series of profiles of Margarete Steiff’s nephews.

Since the company was founded in 1880, In addition to being Steiff’s Steiff has always been a family business. creative genius and a key leader Margarete Steiff herself had no children. in the toy industry, Richard also But her brother Fritz Steiff had nine – invented a series of innovative each of whom would contribute to the growth kites, including a model that could of the company for the next half century. be used to take aerial photographs, a firearm that could shoot around corners, a suit that didn’t require Richard Steiff, born in 1877 few years later, when he would join a tie, tire valves, and many other in Giengen, was Fritz’s second his aunt’s company. innovations. oldest son. Richard’s contributions Richard Steiff is rightfully Besides product design to Steiff were enormous, and his acknowledged as the inventor and development, Richard was influence is still a guiding force of the Teddy bear – perhaps the responsible for many important Richard Steiff, behind the company’s designs and most beloved childhood toy of strategic decisions for the company. the inventor innovations today. all – in 1902. As the company’s He is credited with the design and of the Teddy Richard Steiff was a creative lead creative executive, he was planning of the factory expansion bear. Picture of person who thrived on new ideas. determined to make Steiff’s in 1902. His vision for an all-glass, around 1920. A designer at heart, he went to playthings as dynamic and handicapped accessible, and the School of Arts and Crafts in interactive as possible. He intelligently constructed factory Stuttgart. While there, he spent concentrated on designing seems modern – even more than a countless hours at the local zoo, jointing systems that would make century later. observing and sketching bears movement a reality. In 1907, Steiff Richard was very interested in and animals and their natural produced and sold close to a million the United States as a key place movements. These sketches would fully articulated Teddy bears based for company expansion. Over prove to be instrumental to the on his design! This core system is the years, he made many trips design of many Steiff items just a still in production today. to the major cities across North

Richard Steiff and his wife Else, née Dehlinger, both pictures of around 1905.

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America. In 1923, he decided to company management, emerging had a keen interest in auto racing. move permanently to the United opportunities, consumer trends, Sadly, he passed away on 30 March States, settling in Michigan. and product design. 1939 at age 62 from a heart attack Despite his distance from his birth Richard never stopped – moments after buying a cigar home, Richard remained quite dreaming and inventing from his favourite tobacconist – in active in the family business. He throughout his entire life. His Jackson, Michigan. wrote weekly letters to his brothers adult hobbies included bowling, in Germany, giving direction on drawing, and fine firearms. He also

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Secrets from the archives

A look at never-before-seen treasures from the vaults at Steiff , part 2.

The last issue of the Steiff Club magazine marked Each of the three items below the start of introducing treasures from the Steiff is about the size of a man’s archives that are awaiting to be discovered. hand. They are all fl at, unjointed, The items shown here exist in prototype only – unstuff ed, and made from they were not put into serial production. elaborately airbrushed trevira velvet, a popular fabric used in many Steiff designs in the 1970s This rolled-up armadillo was The handsome artifi cialsilk and 1980s. It is not clear why created in 1960. He displays many plush tiger cub was made in 1939, these prototypes were produced of the design characteristics of the when many of the company’s items or their function, if any. Possible time including black and white were being manufactured in this intended usages could have been google eyes, a dralon belly, and then more readily available fabric. as a potholder, wallet, pen or elaborate airbrushing. Collectors His relatively simple body shape pencil case, decorative item, or might also recognize his distinctive and pattern truly come to life with companion for a larger item. Each felt claws, which were seen on a extensive and careful airbrushing was made in the 1980s. few other unusual designs of the and shading. He also sports very time, including the company’s deep greenish-blue and black glass beloved Zooby Zoo bear from 1964 pupil eyes, which were used on the through 1966. company’s felines from the 1920s through the 1950s.

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'Sommer' of Love

Thousands gather in Giengen for annual Steiff festival.

For many collectors, attending Steiff’s annual "Steiff Spielzeugauktion provided free Sommer" festival is a dream come true! And the 2016 verbal identification and valuation event, held from 1 through 3 July, certainly lived up to services on older Steiff treasures its world-famous reputation for fun, friendship, food, that collectors brought along with and fabulous finds. "There’s so much to love at this event, them or discovered at the event. I wouldn’t miss it for the world," said one collector. Other highlights of the 2016 event included another sold-out Teddy bear making workshop, carnival rides, a shopping area This year, thousands of people great background for numerous - featuring the delightful items made their way to Giengen for this and humorous - photo moments. produced by Giengen-area annual affair, with some travelling There were so many wonderful craftspeople, sneak-peaks at from as far as Australia, Japan, opportunities for visitors to add upcoming Steiff limited editions, and Taiwan to take part in the new items to their collections autograph opportunities with festivities. And why do people throughout the celebration. members of the Steiff family, make this journey, sometimes Shoppers lined up hours before an auction fundraiser for the year after year? Many collectors the official Steiff sales tent opened neonatology unit of the Ulm area attend for the opportunity to meet each morning to guarantee that hospital, a hot air balloon show, new friends from all over the they’d be first in line to claim and a dramatic fireworks display. world, as well as reconnect with special bargains and rare finds. According to one visitor, "This is old ones. Others feel the need to Many specialist Steiff dealers my fifth visit to Steiff Sommer. Yes, see firsthand the birthplace of the from the United Kingdom, United my pocketbook is a little emptier Teddy bear, while some love the States, the Netherlands, Germany, now, but to balance that out, my shopping and thrill of the hunt and France, offered both recently heart is overflowing with love for - especially in the seconds and produced and vintage items. The all things Steiff." overstocks sales tent. Whatever auction company Ladenburger the reason for making the trip to Photo Giengen, all visitors seem to leave opportunity with smiles, a new button-in-ear with Steiff friend or two, and a renewed love friends at the for their favourite brand. Club stand. Fun for kids and adults at every age and stage is always a major goal at each Steiff Sommer. The festival featured continuous family-friendly entertainment on its sound stage, including dancers, singers, bands, gymnastic troupes, and other local and regional performers. A "photo bus" was a

A01310_Club_Magazin_02_2016_USA.indd 40 25.07.16 09:17 The extra-large heroes of the Steiff museum, Knopf and Frieda, are always popular.

Isn't he gorgeous? People interested in old Steiff pieces could find treasures, too.

The mascot meeting, and hours of other entertainment on the sound stage, attracted many visitors.

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Impressions from Ecuador

En route to a home away from home.

Autumn 2014. When Piff, a little velvety-grey fellow Bingo being played on the streets to by Steiff, was taken off the shelf in a toy shop in Ulm, raise the money for a neighbour's he never imagined what was going to happen to him hospital stay. She opened the door next. Three young ladies chose him as the companion to a man who had come to remove for their friend Naomi. an electrical connection because the bill hadn't been paid, and who told her his life story: of working After completing her "Abitur", mosquito net. The little streets of on a banana plantation and laying she went to spend a year in Guasmo, the hundreds of dogs, the railway tracks on the side to earn Guayaquil, Ecuador's biggest city, warm weather ... And although I some extra money; of the many more precisely in Guasmo, its spent three years learning Spanish women whose hearts he had won, poorest district, to teach music as at school, I can hardly understand a and of his children, three of whom part of a volunteer project. As well word. People keep telling me not to died as babies; of the corruption, of as Piff, she also took with her a worry, but that's not so easy when muggings, and of having spent 25 suitcase and her violin. you are in a foreign country with years in Guasmo. Naomi's blog tells us of her foreign people, and trying to give Naomi spent her spare time Guasmo – home mixed feelings when she arrived. your first music lesson." exploring Ecuador – the rainforest to Naomi and "As I lie on my bed, I can see Every day brought new and Chimborazo mountain, whose Piff in Ecuador. the corrugated roof through the impressions. Naomi experienced peak is nearer the sun than that

The project: Guayaquil is a hot and humid city with a population of 3 million. Huts with corrugated roofs are packed together in Guasmo on the outskirts of the city. There are fruit trees, tiny roads, hundreds of thousands of people, and few leisure activities. "Musiker ohne Grenzen" ("Musicians Without Frontiers") started a music school there in 2005. Today, it is one of the few functioning options, and is regarded as an important alternative to the streets, to gangs and drugs. Music lessons, bands and ensembles offer youngsters and adults a perspective.

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of Mount Everest. She visited the I was surprised at how many coast at Las Playas, the capital talented students we had recently Quito, and also the Mitad del been teaching. It was one of those Mundo where in 1736 the first magical times where you just want European determined the exact to close your eyes and hold tightly position of the Equator (but got onto the moment so you can call his figures wrong by 240 m). And up this priceless image whenever she sat Piff at the gateway to the you're troubled." gold mining town of Zaruma – the Naomi experienced life in mine actually runs under the entire Ecuador with intensity. She made town. lots of close friends, and eventually Piff and Naomi The music school concerts returned home. In February 2016, outside the gold were also something special. "On just four months after landing mining town of Wednesday morning, we started back in Germany, she returned Zaruma (left) cleaning the venue. Then we to Guayaquil for a further eight and the "Mitad constructed a stage using metal weeks. With her: a suitcase, del Mundo" – bars and wooden planks, and her violin – and Piff. Naomi's the "Middle of the concert could begin. It was blog: http://naomiinecuador. the World" a tremendous success, and even musikerohnegrenzen.de monument.

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Great ideas

A lot of commitment and enthusiasm at our Club events in Spring.

Spielzeug-Paradies Wagner oHG, Bochum

Our Club store Spielzeug-Paradies Wagner oHG in Bochum came up with an enchanting decorative idea for the "Picnic" event on 19 March, to which managing director Tobias Wagner and his team welcomed around 50 Club members. Because the event took place shortly before Easter, it included a little Easter surprise. Member of staff Ms. Jerch had dressed up as a "60s girl" (see photo). And the spot beside the red-and-white Goggomobil was extremely popular with people wanting a souvenir photo.

Kaufhof Kö, Düsseldorf

In February, department head Bernd Scherwinski and Club speaker Bettina Meyer welcomed around 85 Club members to the Club event at the Galeria Kaufhof on the "Kö" in Düsseldorf. The fan community was welcomed with an elaborate "picnic cake", which proved extremely popular and soon disappeared.

Club breakfast at the Steiff Museum

On 23 April, the Steiff Museum invited its Club members to a Club breakfast and presentation of new products. Around 60 guests came, and enjoyed a breakfast buffet served by Bistro Knopf. And again there was a surprise cake: The Höllische Schnitz- und Backwerkstatt bakery had created a "cake version" of the Steiff Museum, including the ambience. According to the guests, it didn't only look great...!

Numerous other events were staged by our Club stores with tremendous commitment and imagination. We would like to take this opportunity to thank everyone involved with organising these events, and the guests for taking part!

Everyone who regularly attends our events will know that this year instead of the events with our Club stores in Germany, we had planned a number of regional events in autumn. The aim was to offer Club members something new with a different kind of event. Over the course of the changeover process we learnt, in numerous talks and in our contacts with Club stores and members, that dispensing with an event at Club stores near their homes would be a great loss for our members. We respect this, and so we are planning to continue the store events in the customary form.

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Events

Club events and other dates.

Germany Other dates 01/09 Karstadt Warenhaus GmbH, Dortmund Tel.: +49 (0)231 54 390 Saturday, 1 and Sunday, 2 October 2016 02/09 Karstadt Warenhaus GmbH, Zeil 90, Frankfurt Tel.: +49 (0)69 92 90 50 Teddy bear workshop 02/09 Karstadt Warenhaus GmbH, Braunschweig Tel.: +49 (0)531 4 73 19 68 in Chicago, IL 05/09 Mayersche Buchhandlung KG , Aachen Tel.: +49 (0)241 47 77 0 Contact: 10/09 SammlerKontor OHG, Wehrheim Tel.: +49 (0)6081 9 28 54 97 Steiff USA Carolyn Smith 15/09 Tegtmeiers Spielzeugwelt KG, Löhne (NI) Tel.: +49 (0)5732 37 57 Steiff Club Manager 15/09 Heinrich Roskothen, Duisburg Tel.: +49 (0)203 2 02 80 email: [email protected] 16/09 Karstadt Warenhaus GmbH, Bremen (NI) Tel.: +49 (0)421 3 07 15 25 05 94 16/09 Galeria Kaufhof GmbH, Düsseldorf (Königsallee) Tel.: +49 (0)211 13 91 236 17/09 Galeria Kaufhof GmbH, Hannover Tel.: +49 (0)511 3 60 14 37 until 8 January 2017 22/09 Galeria Kaufhof GmbH, Siegburg Tel.: +49 (0)2241 99 30 23/09 Ernst Stackmann GmbH & Co. KG, Buxtehude (NI) Tel.: +49 (0)4161 50 66 73 Exhibition "Button in Ear - A trip 24/09 Spielwaren Kurtz GmbH, Stuttgart Tel.: +49 (0)711 23 85 20 into the world of Steiff" 26/09 Johann-Peter Mahnke, Hannover (NI) Tel.: +49 (0)511 31 32 93 Deutsches Schuhmuseum Hauenstein 30/09 Wilhelm Witthoff OHG, Gütersloh Tel.: +49 (0)5241 9 23 00 Turnstraße 5 30/09 Karstadt Warenhaus GmbH, München (NI) 76846 Hauenstein 01/10 Karstadt Warenhaus GmbH, München (NI) Tel.: +49 (0)89 55 12 14 80 Tel. +49 (0)63 92 - 92 33 34 - 0 06/10 Karstadt Warenhaus GmbH, Augsburg (NI) Tel.: +49 (0)821 31 53 568 Fax +49 (0)63 92 - 92 33 34 - 2 07/10 Spielwaren Lütgenau, Dortmund Tel.: +49 (0)231 54 90 524 email: [email protected] 13/10 Spielwaren Reindl, Fürstenfeldbruck Tel.: +49 (0)8141 52 55 344 open daily from 9.30 to 17.00 hrs. 21/10 Karstadt Warenhaus GmbH, Nürnberg (NI) Tel.: +49 (0)911 2 13 11 68 22/10 Steiff Shop, Köln Tel.: +49 (0)221 25 89 91 00 24/10 TeeWelt Ronnefeldt, Traunstein Tel.: +49 (0)861 70 69 6593 Thursday, 1 to Sunday, 4 December 2016 27/10 Steiff Shop, Düsseldorf Tel.: +49 (0)211 8 68 17 58 Giengen Steiff Advent Market 27/10 Galeria Kaufhof GmbH, München Tel.: +49 (0)89 23 18 53 77 outside the Steiff museum 28/10 Steiff Shop, Nürnberg Tel.: +49 (0)911 23 55 074 Opening times: 28/10 Galeria Kaufhof GmbH, Bonn Tel.: +49 (0)228 51 60 Thursday: 15.00 - 20.00 hrs. 29/10 Carl Schäffer Geschenke, Osnabrück (NI) Tel.: +49 (0)541 3 31 31 32 Friday & Saturday: 11.00 - 20.00 hrs. 03/11 Galeria Kaufhof GmbH, Regensburg (NI) Tel.: +49 (0)941 4 60 07 80 Sunday: 11.00 - 18.00 hrs. 04/11 Silvias Bärenstube, Kerpen Tel.: +49 (0)2237 92 17 01 09/11 Galeria Kaufhof GmbH, Mönchengladbach Tel.: +49 (0)2161 27 80 11/11 Mukk GmbH, Münster Tel.: +49 (0)251 97 95 950 11/11 Steiff Shop, Hamburg Tel.: +49 (0)40 32 52 62 64 12/11 Steiff Shop, Berlin Tel.: +49 (0)30 88 62 50 06

17/11 Steiff Shop, Wiesbaden Tel.: +49 (0)611 16 66 999 (NI = New introductions) 18/11 Eckhard Schulz e. K., Hagen (NI) Tel.: +49 (0)2331 1 45 04 Subject to change. Please contact the Club stores for further information. You will find further dates 24/11 Galeria Kaufhof GmbH, Mannheim Tel.: +49 (0)621 38 04 50 at www.steiff.com

Austria / Switzerland Netherlands / Luxembourg / Sweden 09/09 Kober/Steiff in Wien Tel.: +43 (0) 1.533601874 24/09 Berelijn, Dordrecht Tel.: +31 (0) 78.6318028 10/09 Puppenstube, Wien Tel.: +43 (0) 1.8656589 01/10 Hesemans, Breda Tel.: +31 (0) 76.5212310 23/11 Steiff Galerie/Pegasus, Zürich Tel.: +41 (0) 44.2124642 13/10 De Neie Spillbuttek, Luxemburg Tel.: +352 (0) 314183 22/10 Margarethas Dockskap, Kosta Tel.: +46 (0) 709287769

A01310_Club_Magazin_02_2016_USA.indd 45 25.07.16 09:17 THE CLUB PAGE

Give a gift membership,

recruit a new member or

renew your membership very easily.

As a Club member, you probably already know the benefi ts that OurProgram current not gifts for if you North recruit America a new member: membership brings to you. But perhaps you've forgotten some of the details, or would like to recruit a new member to share in the fun. for a 1-year membership: If so, we would welcome them warmly! Flaps baby penguin, 20 cm, item no. 057090, Manni mammoth, 18 cm, item no. 082412, Koko monkey, 25 cm, 280122 THE CLUB BENEFITS » Exclusive Club editions » Annual high-quality gift » Invitation to Club events » The Steiff Club magazine free to your door » Current product information » Free entrance to the Steiff museum

for a 2-year membership: The Steiff Club membership card Hippi frog, 28 cm, item no. 282225, This membership card allows you to enjoy privileges such as free entry Mini Teddy bear heart, 10 cm, item no. 028915, to the Steiff museum in Giengen. The card also means you can benefi t Piccy blue tit, 10 cm, item no. 033360 from special offers at various Steiff events.

The Steiff Club magazine In the Steiff Club magazine you can fi nd lots of interesting information and the latest news regarding Steiff and the Club. From 2016 you will receive it free to your door twice a year (in February and in August).

The Club events At Steiff Club events like-minded enthusiasts can talk shop with experts and compare notes with friends. They get to know the novelties of Steiff and only here the Event Teddy bear is available. At the events, special items only available in selected countries are also on offer for a 3-year membership: as special highlights. Petsy Teddy bear, 28 cm, item no. 012402 Hoppi dangling rabbit, 35 cm, item no. 122620, Online offers Urs, brown bear, 45 cm, item no. 070037 In the Club selection at www.steiff.com, you will fi nd the Steiff swap meet, downloads and much more.

The exclusive Club editions As a member, you can purchase one item from each special edition, either from a Club store in your area, via postal direct order or on www.steiff.com. Each member receives a personalised order form for the Club editions.

The annual Club gift Every membership year you will receive an exclusive Steiff gift. It will be sent to you after renewal of your membership at the beginning of your personal membership year. Since 2015 the membership years begin on 1st February, 1st May, 1st August, or 1st November. Members renewing for two or three years will receive their annual or a 75 EUR voucher for the Steiff online shop gift with the fi rst shipment of the Steiff Club early in February. (Germany, France, Austria and UK only)

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Product information Name MargaretefurtherDate questions, Steiff GmbH, comments, Postfach or require 1560,Signature information 89530 Giengen about your an der data, Brenz, please Germany. contact ItemName no. Date Signature Product information Name DateMargarete Steiff GmbH, Postfach 1560,Signature 89530 Giengen an der Brenz, Germany. Free admission to the Steiff Museum NameItem no. Date Signature Free admission to the Steiff Museum Please sendItemName no. the initial mailing to: Date Signature PleaseDelivered send the free initial of charge mailing to your to: door while supplies last. The gift will be sent approximately 4 to 6 weeks after You have several possibilities to answer: Cut out or copy the form and send it Free admission to the Steiff Museum Please the recipientsendreceiptDelivered the of theofinitial free newthe of giftmember’smailingcharge membership to subscription.yourto: door while You supplieswill receive last. aThe notification gift me will bepersonally bysent mail approximately or e-mail giving 4 to you6 weeks the voucher after Youby mail have to severalthe Steiff possibilities Club, Margarete to answer: Steiff Cut GmbH, out or Postfach copy the 1560, form and 89530 send Giengenit  the DeliveredNamereceiptrecipient of thefree of new of the charge member’s gift tomembership your subscription. door while You supplies will receive last. 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MargareteSignature Steiff GmbH, Postfach 1560, 89530 Giengen Steiff Club North America, Inc. My Steiff ClubNamereceiptcode Store offor the 75 new . Cashmember’s payment subscription. is not possible. You will Recourse receive toa notificationcourts of law byis likewisemail or e-mailexcluded. giving you the voucher orDatebyThe faxmail easiest it toto: the 49way Steiff(0)7322 is per Club, online 131-476. Margarete application SignatureSteiff at: GmbH, www.steiff.com/Club Postfach 1560, 89530 Giengen 24 AlbionSteiff Road, Club Suite North 220, America, Lincoln, Inc. RI 02865 My SteiffDeliveredcode Club for Store 75 free € of. Cash charge payment to your is door not possible.while supplies Recourse last. to The courts gift willof law be issent likewise approximately excluded. 4 to 6 weeks afterDate YouTheor fax easiesthave it to: several 49way (0)7322 is possibilitiesper online 131-476. applicationSignature to answer: at: Cut www.steiff.com/Club out or copy the form and send it 24 Albion Road, Suite 220, Lincoln, RI 02865 codeDelivered for 75 free. Cashof charge payment to your is notdoor possible. while supplies Recourse last. to Thecourts gift of will law be is sent likewise approximately excluded. 4 to 6 weeks after YouTheorThis fax easiesthaveapplication it to: several way49 (0)7322 is possibilitiespervalid online until131-476. 10thapplication to answer: December at: Cut www.steiff.com/Club 2016. out or copy the form and send it Phone: (888) 978-3433 My Steiff Clubreceipt Store of the new member’s subscription. You will receive a notification by mail or e-mail giving you the voucher byThe mail easiest to the wayThis Steiff is application per Club, online Margarete application is valid Steiff until at: GmbH, www.steiff.com/Club 12/31/16 Postfach 1560, 89530 Giengen 24 AlbionPhone: Road, (888) Suite 978-3433220, Lincoln, RI 02865 Deliveredreceipt offree the of new charge member’s to your subscription. door while Yousupplies will receive last. The a notificationgift will be sent by approximatelymail or e-mail giving 4 to 6you weeks the voucher after byYouThe mail easiesthave to severalthe wayThis Steiff isapplication possibilities perClub, online Margarete application isto validanswer: Steiff until at: GmbH,Cut www.steiff.com/Club12/31/16 out Postfachor copy 1560,the form 89530 and send Giengen it Fax: 401-475-2147 code for 75 €. Cash payment is not possible. Recourse to courts of law is likewise excluded. orThis fax application it to: 49*LocalThis (0)7322 is application valid sales until131-476. tax 10th is validDecemberadded until for 2016. 12/31/16MA, NY, RI Fax:Phone: 401-475-2147 (888) 978-3433 receiptPlace/Datecode offor the 75 new €. Cashmember’s payment subscription. is not possible. You Signature will Recourse receive of person toa notificationcourts who of islaw recommending byis likewisemail or e-mailexcluded. and givingnew member you the voucher orby faxmail it toto: the49*Local Steiff(0)7322 Club,sales 131-476. Margaretetax is added Steiff for GmbH, MA, PostfachNY, RI 1560, 89530 Giengen Place/Date € Signature of person who is recommending and new member The easiest**Electronic/downloadable way is per online application version at: www.steiff.com/Club of the Steiff Club www.steiffusa.comFax: 401-475-2147 909191 codePlace/Date for 75 € . Cash payment is not possible. Signature Recourse of to person courts who of law is recommendingis likewise excluded. and new member Theor fax easiest**Electronic/downloadable it to: way49*Local (0)7322 is per sales online 131-476. tax application is added version at: for www.steiff.com/Club MA,of the NY, Steiff RI Club www.steiffusa.com 909191 Place/Date Signature of person who is recommending and new member 47 This application is valid until 10th December 2016. www.steiffusa.com 909191 Place/Date Signature of person who is recommending and new member The easiest**Electronic/downloadable wayMagazine is per online requiresrequires application accessaccess version at: to towww.steiff.com/Club the theof internettheinternet Steiff Club 47 This applicationMagazine is valid until requires 10th December access to 2016. the internet 47 Place/DatePlace/Date Signature Signature of of person person who who is is recommending recommending andand newnew membermember Place/Date Signature of person who is recommending and new member 4747 47 A01310_Club_Magazin_02_2016_USA.indd 47 25.07.16 09:18 A01310_Club_Magazin_02_2016_USA.indd 47 25.07.16 09:18

A01310_Club_Magazin_02_2016_USA.indd 47 25.07.16 09:18 A01310_Club_Magazin_02_2016_USA.indd 47 25.07.16 09:18 MAIL BOX

Reader's letters

Dear Steiff Club, I found an old Teddy bear at First of all, I would like to say a huge "thank an antique shop near my office. you" again for the lovely Steiff animals that were I am not sure if it is indeed a my prize for winning in the reader survey. I gave Steiff bear or not. What is the the "Schlenker" horses, the unicorn and the best way to figure this out? Teddy bear key ring to my two grandchildren who There are a few ways to do live near Lucerne in Switzerland. Naturally, they this. You may choose to take absolutely love them – and even took their new photos of it and share these on companions on a skiing holiday with them! I am Facebook pages that attract Steiff sending you two photos of Amanda (5) and Danilo collectors. You can take the bear (2½), cuddling their friends. Perhaps this would to an auction house or a museum be a good opportunity for a report in the next Club that specializes in antique toys for magazine? I'll wait and see! their opinion and appraisal. There U. H., Bretten are also services online that offer We're only too happy to show these happy identification and valuations. Many children! You quite clearly spread the joy with toy and Teddy bear fairs feature your prize. Thank you so much for sending specialists that can help with this us these pictures! as well. Of course, you can also submit a photograph to the Steiff Club magazine for expert review. I am particularly interested in very early (See page 30.) Good luck! Steiff dolls and playthings and have studied several books. Where is the best place to see examples of the company’s earliest items in I have a few Steiff dolls from person? the 1950s, including a Mecki In Giengen, where Steiff is headquartered, and Micki hedgehog couple. The there are two good places. The first is the Steiff material on their faces is dried Museum, located right and cracked. Is there anything on the company’s campus. This museum features I can do to fix or reverse this an ever-changing display of Steiff treasures in the format of a giant glass damage? window timeline. You can also see historically important playthings and The materials used in the early artifacts at the Margarete Steiff birth house, which is located a short walk production of many of Steiff’s from the Giengen factory. The displays here include dolls and numerous 1950s-era dolls unfortunately toys, including examples of the company’s earliest felt elephants. tended to dry out and harden or The museum operates on a regular schedule, while the birthplace crack over time. There is nothing is usually open only during special occasions or by appointment. anyone can do to fix dolls with For hours, visit www.steiff.com. these condition issues. The best approach is to stabilize the dolls and make sure the damage does not worsen. Keep these early rubber

A01310_Club_Magazin_02_2016_USA.indd 48 25.07.16 09:18 MAIL BOX

and latex dolls dust free, out of the are tied firmly at the nape of the with polyester fibre, while sun and direct light, and away from neck once they have been pulled certain replicas are still filled heat sources. through the head. This indeed can with traditional wood shavings be difficult if you don’t have the (excelsior). In the vast majority of correct tools at hand. You may want cases (with a few exceptions), items My childhood Steiff bear lost to ask a professional restorer to with a black and white ear tag are an eye and I am trying to replace help with this task. excelsior stuffed. Still not sure? it. I am having trouble doing this A simple squeeze can usually tell repair myself. Do you have any the story. Wood shavings have a suggestions? How can I tell what kind of distinctive "crunchy" sound when Steiff uses very long needles to stuffing was used for my Steiff gentle pressure is applied. stitch eyes firmly into the faces of Teddy bear? its collectible animals and bears. For safety and hygiene, most Each eye is inserted with a special modern Steiff animals and Teddy needle, and the sewing threads bears for children are stuffed

It is quite easy to identify the wood wool stuffing. When gentle pressure is applied to the animals you can hear a "crunchy" sound.

A01310_Club_Magazin_02_2016_USA.indd 49 25.07.16 09:18 FAVOURITE

The gift of friendship

"Only the best is good enough" for our friends.

Lukas was nervous. It was his first day at a new it? " Lukas could not believe his ears. After a long day school. His family moved over the summer, so he had of no friends at all, a kind one appeared from nowhere! to say goodbye to his old friends and teachers. He did Lukas said yes, and thanked the girl. He opened not know anyone in his new town or class. Reluctantly, up the umbrella and walked under it, while the girl he grabbed his backpack and his lunchbox, and walked walked by his side. Her name was Heidi. Soon Lukas out the door. and Heidi arrived at Lukas’ home. Lukas handed her His new school was a short walk from his home. the umbrella. Lukas asked Heidi where she lived, On his way there, he approached a few children he did and she told him that she had to take a train to get not recognize. He gathered up his courage and said to her home on the outskirts of town. Then Lukas hi to them. They all said hi back, then walked away. remembered the banana in his lunch kit. He said, Lukas was puzzled. "Why weren’t they more friendly? "Would you like a snack for the ride?" Heidi said yes, Perhaps they were new, too?" she was hungry, and took the fruit for the rest of her At last he arrived at school and went to his journey. So Lukas said goodbye and thank you to Heidi, classroom. He said hello to his teacher, who showed and realized the day was not as bad as he first thought. him to his desk. As school began, each student was The next day at school, Lukas saw Heidi in the asked to introduce themselves and say what they did classroom, and asked if he could sit next to her. She over the summer. When it was Lukas’ turn, he said, "I said yes. Heidi then started to introduce Lukas to the spent the summer helping my family move to this new children to the right and left of them. She told them town because my Dad got a new job here. I am hoping that he was nice, and that they should be friends as to make friends soon." well. And with that introduction, Lukas started making Before long, it was time for recess. Lukas went friends with many of his new classmates. outside with the rest of his class. Some children were Lukas and Heidi grew to be great friends. They did playing on the monkey bars while others were playing many fun things together after school. Heidi loved football. Lukas asked if he could join in the game. He monkeys, so the two spent many hours after school was told no, as the teams were already formed, and watching them at the local zoo. there was no room for another player. Sadly, he went to Early in the spring it was Heidi’s birthday. Lukas the swings and played by himself. was invited to her party and wanted to bring a very Soon after recess came lunchtime. Lukas had a knot special gift. He knew there’s no other gift as special in his stomach and wasn’t hungry. And no one at the as a Steiff. In the store, he spotted Steiff’s Najumo lunch table talked to him. He forced himself to eat his monkey holding a banana - just like the one they sandwich, but just didn’t feel like the banana his Mom exchanged on that rainy first day of school! He knew had packed in his lunch. So he put it back in his lunch she would love it, and bought the toy for her. kit to bring home. The day of the party finally arrived. He wrapped Finally, the end of day bell rang. Lukas grabbed Najumo and wrote a special note to Heidi, thanking her his things and ran towards the door. As he headed for her friendship and for making him feel welcome out of the school, it started pouring rain. "Could at school. As she opened the gift, her eyes lit up in this day get any worse?" he thought to himself. Then excitement. Heidi said, "Thank you! What a perfect something unexpected happened. A girl from his class gift to honour our ‘friends for life’ friendship – a Steiff approached him. She was wearing a yellow rain coat. monkey with a banana. She said, "I have an umbrella, would you like to borrow

A01310_Club_Magazin_02_2016_USA.indd 50 25.07.16 09:18 A01310_Club_Magazin_02_2016_USA.indd 51 25.07.16 09:18 A01310_Club_Magazin_02_2016_USA.indd 52 Margarete SteiffRichard-SteiffGmbH, GiengenanderBrenz 4,89537 -Straße 25.07.16 09:18

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