CLUB MAGAZINE the Magazine for Steiff Club Members – August 2018 Designer's Choice Gustav Teddy Bear and Steffi Little Elephant Out- Shine Each Other (Item Nos

CLUB MAGAZINE The magazine for Steiff Club members – August 2018 Designer's Choice Gustav Teddy bear and Steffi little elephant out- shine each other (item nos. 006272 and 006265).

2 EDITORIAL

Dear Steiff friends,

The cover is dedicated to the This magazine also contains star of this issue: Harlequin Teddy plenty of news from the Steiff bear and little elephant. They company, and goes far beyond pure present themselves as no. 12 in product information. Managing the Margarete Steiff Edition. As Director Peter Hotz tells us many of you know, the edition size about himself and Zotty, his loyal traditionally is very low. This time childhood friend; we chat to Ruth there are only 138 pieces, as it is Richter, Key Account Manager of 138 years since the first ‘Elefäntle’ the Corporate Business Division, was made and Margarete Steiff and find out what the ALLIGATOR GmbH was founded. This "jewel" of company has to do with Steiff. the Steiff collection is reserved for And if you'd like to test your Club members, and we present it in knowledge of Steiff on page 40, you greater detail on pages 15 to 17. could be lucky enough to win one of The number of other lovely our fabulous prizes. collectors' items – not all of them in limited quantities – is so large Happy reading! that you will probably find it hard to make a choice! So for the Yours, young – and young-at-heart – new Club members amongst you, a word of advice from collectors of many years' standing might prove quite useful. On pages 34 to 39 you can find out what collecting Steiff animals is like and how it can even INGE ZINNECKER be combined with other hobbies. Steiff Club Manager

3 Bear-y loyal friends: The new Loyalty Teddy bears. 6

Fresh for fall: An autumn shopping guide 8

IMPRINT NEWS TOPICS

PUBLISHER: Margarete Steiff GmbH, 6 Bear-y loyal 18 Steiff inside Richard-Steiff-Str. 4, 89537 Giengen an der Brenz, Germany tel.: + 49 (0) 7322 131555, e-mail: [email protected] friends A family affair EDITORS: Inge Zinnecker, Rick Emerson The new Loyalty CONTRIBUTORS: Rebekah Kaufman, Daniel Hentschel Teddy bears 20 The ALLIGATOR PHOTOS: Margarete Steiff GmbH company DESIGN AND PRODUCTION: Nadine Reinhardt / Hess GmbH – Medien, www.hess-medien.de 8 Fresh for fall A tribute to Richard PRINT: DFM-GMBH / BLUEPRINT, München An autumn Steiff's vision FREQUENCY OF PUBLICATION: twice a year shopping guide www.steiff.com 22 A company Subject to changes. Reprinting and copying, even in part, only with the express permission of the publisher. 12 Special items within a By submitting manuscripts you consent to their publication in Customer and country company the Club magazine. We must reserve the right to edit or abridge letters or articles. Printed colours may deviate from the original. exclusives Steiff's corporate All rights reserved. business Printed in Germany 07/2018 e – item no. 916915 14 Steiff Fashion First Steiff designed collection in 2019

15 138 pieces only The Margarete Steiff 4 Edition 2018 Secrets from the archives (6): Discovered for you! 24

18 Steiff inside: A conversation with Peter Hotz Venues: 42 A museum to fall in love with CONTENTS TOPICS COMMUNITY STANDARDS

24 Secrets from the 34 Passions 32 Service archives (6) Inspired by Steiff Questions and answers A look at never before seen treasures 40 Contest 48 The Club page Test your knowledge Rewards for recruiting 27 Culture new members, E-mail from the deep 42 Venues application form A museum to fall in 30 Portrait love with; new Steiff 50 Calendar Special items from the Shops Club events Toy Shoppe, Richmond, Virginia, USA 51 Favourite Peak performance

5 CLUB NEWS

Bear-y loyal friends

The new Loyalty Teddy bears.

"Do you remember the first Steiff animal in your life?" Many of our Club members share long, very personal stories with us in response to this question. Often, people's associations with their first Steiff animal go right back to their childhoods. Many still have them today, and they are bound up with countless memories that may well have helped them to make the decision to join the Steiff Club. Loyalty and friendship are important when collecting Steiff animals – especially in the Club! We want to acknowledge this loyalty and reward loyal USI V L E members with something very special. C L X Y

E *

o * r The Loyalty Available for a long time A special trio C s l r bears for That is why we are releasing So what is the situation with u e b mb long-standing a new series of Loyalty bears this the new bear family now? The first me members: year. Loyalty bears have been of the series is available to anyone Item no. 421570 around for some time. However, who has been a Club member for – for 25 years as a Club member – for 10 years, like many Club editions, they used at least ten years, and the trio is is effectively the "treasure" of the item no. 421587 to be only available in limited then gradually completed. All three series. This bear is pale blond, and for 20 years, numbers, which meant that they bears were lovingly designed in the has a gold-coloured glitter band. item no. 421594 very quickly became unavailable. Steiff studio and wear felt emblems. The paws, soles and collar are made for 25 years Time and again, we had to cancel All three stand 24 cm tall. And they of golden yellow felt, and this bear of membership. orders even though the people in complement each other in a very sports a little, gold-coloured felt (€ 99.90/ question had been members for special way, because each new bear hat. CHF 119.00/ many years, and we regretted this brings a little decorative detail £ 89.90 each) every time. However, this shouldn't with it. The Loyalty Teddy bear What a (hi)story happen with the new Loyalty Teddy for 10 years as a Club member is 10 years – 20 years – 25 years: bears: they are not limited, and the cinnamon in colour with paws and we go back a long way with many plan is for them to remain in the soles in light-brown felt. The nose of our Club members, which also Club range for a long time. This and snout are hand-embroidered means that we share countless means that Club members of many in coffee-coloured mercerised personal experiences. Even though years' standing can look forward yarn. The bear is wearing a printed many of them have already been to their Loyalty Teddy bears even glitter band and an embroidered published, we don't know most of if the date is still some time in caramel-coloured felt chest tag. them, and probably never will. But the future. And we all like having The second bear is similar, except they exist, and they shape people's something to look forward to, don't this one is white, with the soles individual lives. We get tremendous we? and paws contrasting in silver. pleasure from thinking about them In addition to the printed glitter – and we also have a tremendous band and chest tag, the bear is also respect for them. All the different wearing a collar. Loyalty bear no. 3 experiences that people all over

6 CLUB NEWS

the world have with their Steiff come in, but to us it is far more collecting Steiff animals is to you in animals, and how different cultures important to feel how the subject your life, and how the animals are affect these personal relationships, of bear loyalty is experienced in presented in your home. We will make us part of a global community the various corners and ends of the be pleased to contact you, and we that we are proud to call family. globe. would be delighted to publish some What is a fact is that as of August, of these stories. around 9,000 Club members all 20+ stories over the world were entitled to This is a very special message purchase the cinnamon-coloured for people who have been Club bear. We count 4,000 members for members for at least 20 years. You the white bear. And an impressive are cordially invited: please feel 2,300 members or so fulfil the free to send your Steiff collector's requirements for the "treasure" of story with your order. It doesn't the series. So now we look forward have to be long. For instance, you to receiving your orders. It's not can tell us what your favourite about the value of the orders that animals are, how important

7 NEWS

For the Steiff autumn collection, we went treasure hunting in grandma’s attic, took an imaginary trip around the world, and discovered that the best things often come in small packages.

Take a look at our three themed collections for fall, and you’ll instantly understand what we’re talking about. We’ve assem- The Vintage Memories Collection bled a very special assortment that’s sure Inspired by a visit to grandma’s house, this to capture the imagination of every collec- collection has a vintage feel that will add charm and tor. With so many superb items to choose warmth to any collection. All items in the Vintage from, we think you’ll have a hard time Memories assortment come packaged in an elegant selecting just one! art-deco inspired tube that’s ideal for storage or gift- giving. It’s a retro touch that makes each item even more special.

Fresh for fall

Tess Teddy bear Tess has a wonderfully classic look – a timeless style that’s just right for everyone. Over her luxuriously soft mohair coat, this lovely bear wears a pink frock finished with braided, dark pink trim. Her ensemble is completed with a matching bow in her hair. (Item no. 026850, 16 cm)

8 NEWS

Kay Teddy bear This exquisite bear hat make her simply takes the harlequin irresistible. She’s an ideal concept to new heights. gift for Mom, daughter, Her understated pale or grandmother – one blue and antique pink that will be cherished for mohair coat, fancy lace generations. (Item no. collar, and understated 026836, 16 cm)

An autumn shopping guide for all occasions.

Rick rabbit This happy bunny has a light grey mohair coat, wears white harem trousers, and sports a nautically-inspired collar imprinted with a vintage design. As a finishing touch, his collar is trimmed with a glimmering dark red bow. (Item no. 026843, 16 cm)

9 NEWS

The Great Escapes Collection London Teddy bear is sewn from red, black, This ingenious collection takes you on a Could he be guarding and blond mohair. It’s grand tour of the world’s most famous cities the new royal baby? finished with polished – without having to leave the comforts of This smart Teddy bear golden buttons and home. "Great Escapes" lets you represents the dapper metallic gold trim. (Item experience a taste of the Queen’s Guard who no. 026867, 16 cm) world’s top destinations protect Buckingham with the simple hug of a Palace. Our version Teddy. Each bear wears a clever costume based on the city he represents. All items in the Great Escapes collection are packaged in an imaginative window box decorated with travel motifs.

New York Teddy bear that’s trimmed with faux The real Statue of fur. Around her neck, Liberty on Staten Island you’ll find an antiqued stands a magnificent tarnished copper patina Paris Teddy bear silver heart medallion on 305 feet (93 metres) tall. of Lady Liberty herself. Chic. In a word, that’s an elegant satin ribbon. While our Teddy version Her outfit is completed by how we’d describe our Our Paris Teddy is ready is considerably smaller, a sash made of netting, a Paris Teddy. She’s sewn to walk the runways of she’s no less majestic. die-cut felt torch, and a from pale blond mohair the City of Lights. Won’t Her mohair has been handcrafted felt crown. and wears an elegantly you come along with her? dyed green to match the (Item no. 026874, 15 cm) tailored couture coat (Item no. 026881, 16 cm)

10 NEWS

The Pocket Pets Collection Wildlife Giftbox bear Why not take him along Wouldn’t it be great if you could take a Steiff Our little cinnamon with you? His mohair coat bear or animal with you everywhere you go? bear stands on all fours is surface washable, and Thanks to the all-new Pocket Pets collection, and sniffs the air for he’s just the right size now you can! These pint- a whiff of honey. Next for purse or backpack. sized little masterworks to eating, he enjoys He’s the perfect travelling represent all the best playtime and going companion! (Item no. of Steiff, but in on adventures. 026928, 12 cm) an even cuter, smaller size. All items in the collection are packaged in a designer box imprinted with animal silhouettes.

Wildlife Giftbox Wildlife Giftbox elephant giraffe An elephant with an Steiff’s 16-centimetre ingenious design, and upturned trunk is said giraffe is the ideal starter unmatched quality – to be a good luck charm. piece for a new collector. packed into an adorable If that’s the case, then He has all the quality take-along size. With his our little baby calf is sure hallmarks of the brand – handprinted spots, he’s to bring good fortune immaculate construction, really a little work of art. your way. He’s sewn (Item no. 026942) from grey mohair and has airbrushed accents on his feet and across his eyes. Our baby elephant makes a thoughtful gift for a birthday or special occasion. Like all Steiff creations, he’s entirely handmade. (Item no. 026935, 11 cm)

11 NEWS

Special items

GERMANY SNOOPY AND WOODSTOCK

Following the tremendous success of his little predecessor, there is now a special treat for all fans of the unique PEANUTS character: a Snoopy and Woodstock standing a proud 60 cm tall and made of mohair. Charles M. Schulz on his character: "Snoopy's Snoopy and entire personality is a little bitter-sweet. But he's Woodstock, a very strong character. He can win or lose; be a item no. 658211, disaster, a hero or nothing, and yet he is simply 60 cm, everything." limited edition Exclusively available from of 300 pieces SammlerKontor OHG RRP € 899.00. www.sammlerkontor.de

GERMANY EMIL TEDDY BEAR WITH LITTLE BUNNY For some time now, the special items of recent years have lacked an exclusive item that is only available in Germany. Therefore, we are sure you will be even more pleased with Emil Teddy bear with little bunny that any Teddy fan will love! The bear is made of high-quality mohair; the cuddly little bunny of trevira velvet.

Emil Teddy bear with littly bunny, item no. 674532, 18 cm, limited edition of 750 pieces, available from November/December 2018, RRP € 149.00.

12 NEWS

EUROPE RIN TIN CAN Rin Tin Can first appeared in 1960 on Rin Tin Can, the pages of "Sur la Piste des Daltons" item no. 674617, (On the Daltons’ Trail). His original name, 23 cm, Ran-Tan-Plan, was already a reference to limited edition Rin Tin Tin, the canine star in the United of 1,000 pieces, States of both films produced in the 1920s RRP € 169.00. and 1930s, and a TV series that started in 1954. But the concept behind him was quite different: the dog in the comic series was quite © Lucky Comics, as dumb as Rin-Tin-Tin could be smart on 2018 screen! Steiff is issuing its own version of this lovably dopey hound that only ever thinks about food in a strictly limited edition of 1,000 pieces in the autumn of 2018. Rin Tin Can is the first item in a series of well- known figures from the popular comic series Lucky Luke. Lucky Luke's horse Jolly Jumper and the main character himself will follow over the coming years. Rin Tin Can stands 23 cm tall, is made of high-quality brown mohair, can turn his head and bend his legs. Around his neck he wears the typical yellow sheriff's star on a red collar. As an exclusively European limited edition, Rin Tin Can is available to order only through retailers in Europe (with the exception of Germany, the UK and Ireland).

13 NEWS

The Steiff Fashion collection

First Steiff-designed collection planned for Spring/Summer 2019.

After seven years of successful collaboration, Margarete Steiff GmbH has decided not to renew the licence agreement with Kids Fashion Group GmbH & Co. KG (formerly Josef Kanz GmbH & Co. KG), which expires at the end of 2018. As a licensee, Kids Fashion Group GmbH & Co. KG produces and distributes Steiff's children's fashion collection. Steiff will in future look after this division itself.

The fashion collection amounts Margarete Steiff GmbH wishes them for the past seven years. We to 25% of the company's turnover, to reinforce its international are looking forward to the new and has in recent years become an alignment and reach additional challenge of running the fashion important division for the brand. markets. collection independently in the Steiff believes the segment has Since 2009, Kids Fashion Group future." The licence agreement tremendous potential, and now GmbH & Co. KG has developed expires at the end of 2018. This wants to continue to develop it in Steiff's children's collection in close means that the Spring/Summer line with the company's general collaboration with the company. 2019 collection will be the first one growth strategy. To this end, the Steiff Managing Director Peter that Steiff will design itself. fashion collection needs to return Hotz: "We have always worked well Steiff's fashion range for to the parent group. Furthermore, with Kids Fashion Group GmbH & children consists of two collections, by taking on its own fashion line, Co. KG, and we would like to thank one for the spring/summer season and one for autumn/winter. They contain clothing and accessories for babies and children from ages 0 to 6 years. Every item shows the trademark in the form of the famous bear's head with the "Button in Ear" in Steiff plush, or the Steiff label. The collection is available from Steiff shops and retailers all over the world.

14 CLUB NEWS

138 pieces only

Presenting the Margarete Steiff edition for 2018.

The peak. The pinnacle. The zenith. The capstone. These superlatives only begin to describe the coveted Margarete Steiff black label edition for 2018. Steiff has summoned all our creative and technical resources to bring you a Teddy bear set that is truly unequalled in the company’s history.

In the Roaring 20s, there was a for around 91,000 Euros (109,000 the company and an unparalleled tremendous demand for colourful USD). opportunity for a select group of Steiff Teddy bears with happy Steiff is breathing new life only 138 collectors. faces. One very famous example, into this storied design for an the Harlequin bear, was made as a exceptional special edition which Fabric – Teddy bear one-of-a-kind sample in 1925. In stands 50 cm tall. From weaving Tradition meets high- 1999, he sold at a special auction to sewing to design to packaging, technology in the special material the Margarete Steiff Harlequin which serves as the Teddy bear’s bear, accompanied by an coat. Traditional alpaca yarns are enchanting Harlequin woven with modern metallic Lurex remake of the famous threads to create a luxurious and "Elefäntle," represents lustrous Teddy bear fabric that is an outstanding completely new. achievement for Lurex threads are created from a synthetic film on which a layer of gold has been vaporized. This unique yarn is produced in South Africa and presents numerous production challenges through the cutting, sewing, and finishing processes.

Fabric – "Elefäntle" Genuine mohair, a legacy material for Steiff, is used for the little Harlequin elephant that accompanies the Teddy bear. The elephant wears a saddlecloth of yellow Nappa leather. Its tusks have been carved by hand from mammoth fossils that are as much as five million years old.

15 CLUB NEWS

16 CLUB NEWS

Eyes The Harlequin Teddy bear features handmade glass eyes. Onyx beads are used for the "Elefäntle" eyes.

Brand marks Both pieces of the set wear Nose a polished stainless steel The bear’s handmade nose is button and a woven black made of black Nappa leather and is "Margarete Steiff Edition" supplied by a local organ-building label in their ears. Harlequin Teddy firm in Giengen. This company is bear features "just around the corner" from the Packaging a nose of black Steiff factory. In addition to organs, Luxurious, exquisitely Nappa leather as it produces special orders such as crafted packaging is well as paw pads the voices for select Steiff animals. used for this exceptional made of yellow set of collectibles. The box is Nappa leather. Paw pads manufactured by the Kundner The little The Teddy’s paw pads are made company, a Steiff supplier since elephant's eyes of yellow Nappa leather. 1928. Kundner specializes in organization verifies that paper are made of exclusive packaging in small products have been sourced in an onyx beads and quantities. The company employs environmentally-friendly, socially its tusks have just 60 workers, 30 of whom work responsible, and economically been carved at home. viable manner. Finally, the Teddy by hand from The Harlequin set box, which is bear and elephant rest in a bed of mammoth cherry red outside and grey inside, excelsior that has been specially fossils. is made of 100 per cent recycled coloured light blue to create a paper that is certified by the Forest dramatic impression. The set comes Stewardship Council. This with a booklet and a certificate signed by the Management of Margarete Steiff GmbH.

Will you be one of the lucky 138 Club members who will own the alpaca/Lurex Harlequin Teddy bear and "Elefäntle" set? There’s only one way to be selected – complete and return the order form in this issue. Good luck!

17 STEIFF INSIDE

A family affair

Announcing a new series inspired by cherished Steiff family photos.

Steiff toys make childhood magical. So just imagine the wonders of growing up in the Steiff family, surrounded by an awe-inspiring menagerie of playthings with the famous "button in ear." For Peter Hotz this scenario isn’t a dream — it’s an important part of his youth. Mr Hotz, who is Steiff’s new Managing Director (and Margarete Steiff’s great great grandnephew), spent his boyhood around the Steiff company — playing among the Teddy bears, riding animals, puppets, and animated displays that are the objects of fascination for collectors around the world.

Managing The Steiff Club magazine On what occasion was the What were your emotions Director Peter recently sat down with Mr Hotz gift presented? upon receiving the Zotty? Hotz with one of for a brief discussion about a It was after a photo shoot for You sometimes hear collectors his most beloved captivating new collection of a Steiff advertising campaign. describe "falling in love" with a bears: the Zotty. family-related Steiff collectibles I was the model in the picture. particular bear or animal. That’s coming next year. This new line Occasionally a child in the Steiff what happened to me with the will bring to life the favourite family would pose in this way. Zotty. Of all the many toys in the Teddy bear or animal of various During the shoot, I was surrounded room, he was the one who really Steiff family members as limited by many different Steiff animals, caught my eye. I knew he was the editions. It will include a reprint but I had my eye on the Zotty bear one I wanted. of the vintage photo of a family all during the session. At the end of member as a child with their the shoot, the bear was given to me. What other Steiff bears or best-loved Steiff toy. This picture animals did you own? will be presented in a custom- Who gave you the Zotty? As a part of the family, I, of made frame inspired by the The photo in which I appeared course, had many Steiff animals. green glass windows in the Steiff was taken by my uncle Jörg Among them were a zebra, lion, factory. The series will begin Junginger, the head of marketing hedgehog, fish, dog, cat, crocodile, with a reproduction of Mr Hotz’s for Steiff at that time. Mr Junginger and many others. I also had several beloved Zotty. Here’s a recap of our was the great-grandnephew of puppets. I specifically remember conversation with the Managing Margarete Steiff. He is the one a policeman puppet from the Director about his Teddy bear. who gave me the bear. (Editor’s Punch and Judy stories. I also had note: Long-time collectors may several old Steiff animals from my Steiff Club magazine: When remember Mr Junginger. He grandparents, which would be very did you receive your Zotty? appeared at many Steiff events desirable to collectors today. Peter Hotz: He was given to me around the world, meeting in 1973, when I was three years old. collectors and signing their bears – I never gave him a new name. I just sometimes as many as 1,500 called him Zotty. autographs at a time!).

18 STEIFF INSIDE

Do you still own the Zotty? Yes. He sits on a shelf in my home office, below a print of the Steiff family tree. He still has his "button in ear" and ear flag, but his paper chest tag is no longer there. He’s still in good condition, because he is a Steiff!

What was it like growing up in the Steiff family? Margarete’s brother Friedrich had nine children, so there were plenty of cousins to play with. At family gatherings, there would be 100 people or more. The younger family members would ride the riding animals, have races in the wooden go-carts, fly Roloplan kites, and watch the moving displays. There was one room where all the latest novelties in the Steiff line were presented. We were allowed to go in there and play as much as we wanted.

Why do you feel the Steiff brand holds such fascination for people of all ages, all around the world? Because they are handmade, every plush animal we create has an individual expression that makes them special. There is a connection between the animal and their owner. You can entrust your secrets to a Teddy bear. They become your friends for a lifetime. Such is the case with my Editor’s note: The special Family Memories series will be launched in Zotty. 2019. Watch the Steiff Club magazine for more details in future issues.

19 STEIFF INSIDE

The ALLIGATOR company

A tribute to Richard Steiff's vision.

Margarete Steiff's nephew, Richard Steiff, is probably best known for inventing the jointed Teddy bear as we know it today back in 1902. However, Richard was a creative genius who invented many other interesting and innovative items in the first quarter of the 20th century. These included the Roloplan kite, a gun that shot around corners, and a suit that did not require a tie.

Richard was also fascinated Steiff had its own in-house metal topping 65 million euros annually. by valves – those devices that turning shop. This facility produced Its brands include ALLIGATOR, allow items (such as tires) to be special metal components for its EHA, and STOMIL. Most of the Richard Steiff, inflated and hold air pressure. jointed and novelty products. Right company’s sales are to major car inventor of the He personally designed specialty after World War I, the demand for manufacturers and suppliers, as Teddy bear and valves for bicycles. His passion for bicycles increased enormously. well as tire supply wholesalers. founder of the valves helped to create another The Steiff factory had the capacity, The company maintains satellite ALLIGATOR Steiff family business in 1920. ability, and willingness to produce offices in Poland, the United States, company. Still thriving, this company is bicycle tire valves – thanks to China, Japan, and South Korea. today known Richard Steiff's creative vision and It employs over 600 workers as ALLIGATOR business sense. In 1920, Richard worldwide. ALLIGATOR's catalogue Ventilfabrik launched the organizationally contains more than 4,000 products, GmbH. independent ALLIGATOR Valve including more than 1,000 different Many Steiff Factory. This new specialty division valve types. Remarkably, the enthusiasts helped the company to regain some company sells over one million are surprised business traction that had been lost parts per day, with more than half to learn that due to World War I supply chain of those products exported to 116 the worldwide and distribution challenges. countries around the world. headquarters of Today, ALLIGATOR is the ALLIGATOR'S valves are made the ALLIGATOR worldwide leader in air valve to the highest quality standards company are technology, with global sales and are known for their durability located right on the Steiff campus in Giengen, Germany. ALLIGATOR is a core member of the Steiff family of businesses. From the turn of the 20th century,

20 STEIFF INSIDE

It is interesting to note that this The ALLIGATOR Steiff-owned company is named group is the after an animal, much like the ones worldwide leader produced by its plush division. In in air valve the early 1920s, when the business technology. was launched, companies were frequently named after animals. Richard Steiff wanted this new construction, and venture to start with the letter "A", marine applications. Most so it would be first in the phone are made from plastic, rubber, book. He originally hoped to aluminium, stainless steel, brass, name the company "KROKODIL" or steel components. The overall but ALLIGATOR was a better fit. and structural integrity. This is time it takes to manufacture At the time, businesses could no surprise, as the company's a valve from start to finish not trademark animal names, so brand slogan is "Innovation and varies depending on its size and the company's original business Safety Since 1920!" ALLIGATOR'S complexity. The actual assembly name was ALLIGARO. Many years valves are integral components of process usually only takes a few later, the enterprise was officially many passenger and commercial minutes. However, since a valve rebranded as ALLIGATOR. vehicles, bicycles, medical devices, consists of several components – toys, and fire extinguishers. They each individually manufactured also have many power supply, using very different processes – the environmental protection, total cycle time is much higher.

21 STEIFF INSIDE

A company within a company

Meet Ruth Richter, manager behind Steiff’s corporate business accounts.

Collectors aren’t the only ones who love Steiff! Corporate businesses frequently use Steiff Teddies and other animals to promote their products and services. The reason? They’re an effective, high-impact way to get a company’s message understood across all types of audiences.

Ruth Richter Steiff’s Corporate Business likes to spend Department helps companies her free time in create customized products nature. Here she that generate sales or increase is accompanied awareness for their brands or by the beaver businesses. We sat down with Ruth which was made Richter of the Corporate Business exclusively for Division to find out more about the STIHL this fascinating "company within a company. company."

What is your official job title? My official job title is "Area Sales Manager Corporate Business."

What does the corporate division do? We have many different tasks. In one way, we are a little company within the Steiff company. There are many aspects to the department. We are the ones who prepare proposals and offers for corporate businesses who want to work with us. Sometimes, this is a customized project offering individually printed clothes on existing bears. In other instances, we help companies create a complete individual mascot. We can also customize existing items or create "walking acts" (mascots

22 STEIFF INSIDE

in costume). We are very involved prepare a new Corporate Business food and beverages, household in product management and Catalogue. This year, we were also appliances, work-wear, jewelry, development. an exhibitor at several fairs: PSI - automotive, health, finance and Düsseldorf; Giveaways - Stuttgart; service companies, chemicals, What factors influence the Haptica - Bonn; Spielwarenmesse sports teams, tourism, and types of items that can be chosen - Nürnberg; and Merchandising museums. to personalize? Messe - Hamburg. Each December, Our customized programme is we have our own Corporate Share the story of a influenced by the world of fashion. Business-branded gift (along with a successful collaboration with So we have to be up to date with card) for our best customers. a company using the Steiff the latest trends. That means corporate business department. that we must think about new What kind of recognition has The most valuable and accessory items like hats, scarves, the department received for its successful story is the collaboration hairdressing items, socks, and so efforts? with Miele. We produced a bear on. All those items are printable We have received two Promo- which is safe for tumblers (washers all-over so the customer is able to tional Gift Awards. One in 2017 for or dryers). Miele did a loyalty bring in their corporate colours the Stihl Beaver and the other in programme with the bear. All and design. The new articles 2018 for the FC Köln Studio Goat. customers who bought a tumbler in also have to be passed through 2017 received the Steiff Miele bear the toy-regulation department How did you become involved packed inside in a gift box. This before we can bring them to the with Steiff? How long have you was presented on the ITB in Berlin market. For the baby segment, we been with the company? (fair for household appliances) initiated a laser-printing process, I was employed for 10 years with together with a wonderful film. so individualization of this range the porcelain producer Rosenthal, is also possible right now. We are where I worked in the Corporate Do you keep any of the pieces developing a programme consisting Business department before produced for Corporate Business of existing baby playsuits, baby coming to Steiff. I have been with for your own collection? hats and baby socks. The Corporate Steiff since 1 April 2013. Yes, the Stihl Beaver and the Business customer can use these Nolde Goat. with imprinting for a friendly How long has the company "welcome to earth" present for been engaged in doing corporate Is there anything else you’d newborns. items? like to add? The first CB product was the Yes, we have a new kind of How do you make customers Michelin-Mascot done in 1913. business within the Corporate aware of the services that Steiff Business area: Museum shops. Corporate Business can offer? What types of businesses This is a brand new distribution There are many different ways. have utilized the services of the channel for us. So far, we have We prepare three printed flyers corporate business department? done the Nolde goat for the Nolde each year: Easter, Summer, and We have served the following Foundation and the lion for the Winter. And every two years we industries: cosmetics, engineering, Pergamon Museum in Berlin.

DISCOVERIES

Secrets from the archives

An ongoing look at rare, unproduced creations from the company’s past (6).

We visited our archives again to search for products that have never been produced and are believed to be one-of-a-kind items. Have a look!

Owl This owl appears to be a balance him, "tucked back" wings, variation on Steiff's 28 cm Studio and a prominent facial mask with screech owl from 1981-1988. It a rubber beak. This particular was a sample made by our former example has oversized black eyes, designer Josef Fink in 1981. This while the 1981-1988 standard line owl is made from long, lush woven version had golden yellow and fur that has been airbrushed black eyes. This version is light tan to resemble feathers. Like the with vertical "feathering" while the standard line Studio screech owl, 1981-1988 standard line version this owl has flat, airbrushed, had scalloped feathers. fabric feet designed for standing, prominent tail feathers that help to

Fox This specimen a red-brown body and white appears to be a highlights. This example from 1935 variation on the is made from brown tipped wool company's legacy plush and has a white chest and standing fox pattern sideburns. He may have been a trial that was produced variation on this popular pattern. starting in the mid- Wool plush was a popular, durable, 1930s. This pattern and readily available material that also was produced was used on many of the company's post-war from 1949- legacy products in place of more 1957. This fox design traditional mohair fabrics from the was traditionally early 1930s through the very early produced with 1950s.

...continued next page 25 DISCOVERIES

...

Scorpion and bugs Given their chenille pipe cleaner legs and ephemeral construction, these miniature items were made in the 1950s. These bugs and the scorpion may have been prototypes of items that did not make it into a series of similar, as mohair or felt. A very unconventional field, forest, and similarly designed pair of water animals that debuted in insects including a wasp 1960. Perhaps the best-known and a grasshopper sold examples of these standard line for over 5,000 Euros at "creepy crawlers" are Eric the bat the annual auction of (1960-1962), Spidy the spider (1960- the 2002 Steiff summer 1961), Crabby the lobster (1963- festival. 1966), and Nelly the snail (1961- 1963.) These were also constructed from unusual materials as well

26 CULTURE

E-mail from the deep

Greetings from 'Oscar'.

Dear Steiff Club member:

Chances are, you don’t know that much about me. But I’m a very interesting creature! Let me tell you a few things which may surprise you. Did you know I have three hearts, eight tentacles, and blue blood? On average, I’m five metres (16 feet) long and weight 50 kilograms (110 pounds) – though some of my relatives are much larger or much smaller. I am considered one of the most intelligent animals in the world. But my brain doesn’t do all the thinking. Two- thirds of my brain cells are divided among my arms. This allows me to perform several tasks at the same time. I love shiny things. My family and I swim along the ocean floor looking for glittery objects to take home and arrange into "octopus" gardens. You see – like many Steiff fans – we’re collectors, too! Since I can’t live outside of water for very long, it would be impossible for me to be your take-along pet. But Steiff has made a cuddly soft octopus who’s ready to be your friend. I hope that every time you hug him, you’ll think of me – one of the most smart, beautiful and graceful creatures of the deep.

Sincerely yours, Oscar octopus The Octopus is 46 cm in size and will be available as of October. (Item no. 062179)

27 28 29 PORTRAIT

A special shoppe’s specials

After 43 years, The Toy Shoppe continues to add extra fun.

The very first box opened at the Toy Shoppe was filled with magic... Steiff magic. Owners Danny and Barrie have since worked closely with Steiff to create many popular editions exclusively for their collectors. They have only two firm rules. First, an exclusive must have an immediately identifiable essence of Steiff in the design. Second, it has to be fun.

More than 4,200 miles west of special extra to their collecting. In famous gold from these tags. The the factory in Giengen, Germany, the 1990s, they took a huge leap edition also includes a fine metal a passion for Steiff is alive and of faith and commissioned their medallion designed in the bear thriving at a family-owned shoppe first exclusive edition. Danny head motif that can be personalized in Richmond, Virginia. The Toy remembers: with laser engraving. The edition Shoppe’s history with Steiff "At first we were amazed at the has many touches to honour Steiff, began even before the shoppe amount of effort involved in the all centred around a happy Teddy opened when Danny fell in love design and creation of each Steiff bear. with the quality of design and edition. It is truly astonishing. The craftsmanship he found in their number of people involved... all creations. With this spark, The Toy working together so that when you Shoppe nurtured a spirited group hug your Steiff friend for the very of enthusiasts over the following first time, he’s perfect." decades, always trying to add a More than twenty exclusives followed. These Inspired by time-consuming passion visits to the projects often took years Steiff factory from start to finish, but Danny and the response from Barrie always collectors continued reach into to be very positive. Steiff’s history Teddy, The for designs that Commemorative have signifi- Chest Tag Bear, cance for their celebrates the collectors. bear head chest tag used by Steiff from the 1920s to the 1970s. The Toy Shoppe worked closely with Steiff to create a custom mohair based on the

30 PORTRAIT

Cheshire Cat (item no. 683268)

Chip and Dale Set (item no. 683282)

Mochi Mini Panda with Cart (item no. 683510)

Many of The Toy Shoppe Gift Bear perfectly. We’ve exclusives have been bears, while been delighted with the others, like the panda with bear response we have seen for our Introducing Bleu, cart or Teddy with personalized exclusives", added Barrie. first in the medallion, are based on those In the early 1900s, Steiff panda with special cart accessory "Squeekers" classic Steiff icons that are so produced a variety of wooden toys designed just for him. Soon after, series of mice familiar to generations. It is this in addition to their plush line. a family of little "Squeekers" are from The Toy type of out-of-the-box design Combining their fondness for expected to join The Toy Shoppe’s Shoppe. that has made their exclusives so those vintage wood toys with the very exclusive family of (item no. 683428) popular. iconic Steiff logo, The Toy Shoppe Steiff editions. "When ordering introduced the Steiff Bear Cart in Club memberships 2018, a nostalgic accessory or renewals from with universal appeal. The Toy Shoppe, members receive an More exclusives added bonus in the planned for 2018 form of this The Toy Shoppe has custom- two more exclusive editions made, planned for release this wood chair year. First is the Cheshire designed Cat from Disney’s 1951 classic to fit the film, Alice in Wonderland. 2018 Club Next will be Mochi, a petite

31 SERVICE

Questions and answers

Do you have a question concerning a Steiff item? Find out more here!

I have a very old brown Steiff Teddy bear on wooden wheels, and I would like to know whether you can perhaps give me any further information about him? Could you perhaps estimate when he was made? Would it also be possible to have a rough idea? of his value? K.S., by e-mail EXPERT INFO: Bears on wheels are already mentioned Your beautifully preserved bear on wheels is a model in the Steiff catalogue of 1894. We have that was first introduced in 1928. The bear was almost no idea of what these very early originally available in sizes 35 cm and 43 cm, and versions looked like, which until 1902 other sizes were later added. This brand-new design actually resembled an opossum more with the inserted, slightly lighter mohair snout than a brown bear. On some of these early examples, the wheel axles are worked matched the taste of the time, and just a short time through the legs. Because of the unusual later was also seen on Teddy bears such as "Teddy design, the remarkable attachment of the Baby" and "Dicky". Your bear on wheels could be the axles and the fact that Steiff did not use 43 cm version, item no. 1343b. Unlike the bears in the button as the trademark at this time, the main series, these "b-series" bears do not have these examples, which are extremely rare the built-in voice. In a new products supplement of anyway, are in the majority of cases not 1928, this series is also described as a simplified recognised as Steiff products. series. The b-series was made until 1935, and was long considered the forerunner of the more lavish main series. However, both series are included in the 1933 catalogue. It is possible to date your bear more precisely within the entire production period from the Bear on wheels remainder of the yellow ear tag to 1934/35, as red ear 1343b in the tags were used before then. We regret we are unable Steiff catalogue to estimate the value for you as we do not follow of 1933. developments on the collectors' market.

32 SERVICE

EXPERT INFO: Wooden trains were one of the major hits of the Steiff company. From 1916 to 1974, different versions were found almost constantly in the Steiff range. Unfortunately, I am unable to find the Steiff What is particularly interesting is the wooden railway shown in the enclosed photograph fact that the trains "110" and "140" in any Steiff shop or in the Steiff museum. I wonder produced from 1969 were Steiff's first if you could provide me with any information independent wooden toys. Before that (catalogue, year, name etc.)? time, wooden items were designed ?B.S., by e-mail mainly as accessories for felt dolls.

Your wooden train is the "Lorenbahn" 8420/08. It is part of a series of three different trains of this kind. The "Lorenbahn", "Groteskbahn" and the passenger train "Kleinbahn" were new products in 1969, and were in production until 1973/74. In the catalogues of the time, particular mention was made of the fact that the carriages could be detached. This was achieved by means of a kind of double press stud solution for the plastic connectors. As well as these trains, the year 1969 brought an abundance of new items in wood. In the main, these toys – like your Lorenbahn – were made of two different woods; others had burnt-in artwork. Almost all of the toys made after 1969 were only in the programme for a fairly short period of time, and were no longer available by the middle of the 1970s. So this explains why you were not able to find the train in any of the shops. Of course, the Steiff museum can only ever display a selection of the entire product range, so it is quite possible that certain toys might not even be found in the extensive historic part of the exhibition. Wooden toys of the 1970 era are quite

common on the secondary market, Extracts from and are gaining in popularity – the brochure especially if they still have the "Steiff – ganz original packaging. neu mit Holz" ("Steiff – brand new in wood") of 1969.

33 PASSIONS

Inspired by Steiff

Writer/educator shares her love for the brand.

In today's issue, we introduce two Club members who share with us their delight in Steiff and collecting, and talk about their other associated hobbies. We spoke to Monika Hoßfeld and Rex Ide.

Where do you live and what a fox I loved to play with. I came up do you do for a living? with stories in which the fox played I live in Maintal, which is located the main role. The fox was the only near Frankfurt. I am an educator Steiff that I owned. I still own and by profession and ran a day-care love him today. We children of the centre for many years. At work I post-war generation did not have liked to work with both older and many toys at the time. younger children. Now I am retired. Looking at the animal photos, How did Steiff serve as I came up with the idea to have inspiration for you as a writer? Is children perform some scenes in writing a full-time or part-time the book. I noticed that certain job for you? Tell us in particular animals are very well suited for about your trip to Africa. this. Elephants, giraffes, zebras, Creative writing was just a monkeys and other "wild" animals hobby and not my job. When I stimulate children’s imaginations. retired, I wrote more and more. The text of my book is suitable First, they were short stories and an for children to read aloud. They adult crime thriller. Also narrative also like to read it themselves and Monika Hoßfeld stories for children and articles and enjoy the colour photos. I am often has been a Club travelogues for newspapers. invited by schools to readings. The member since In 2013, I took a long trip to book is called "When the elephant 2007 and is an South Africa with my husband. blinks and the leopard yawns," enthusiastic We wanted to observe "wild" (www.monika-hossfeld.de), the collector. animals in their natural habitat. images used for illustration are Over two safaris, many animal photographs taken by my husband. Tell us something about the photos were taken. The Kruger early Steiff articles that you National Park has remained an Tell us what inspired your owned and why they were so unforgettable memory. When I interest in the Steiff Club in special to you. When did you returned home, I decided to write 2007. receive these items? down the experiences of the safari I spent my holidays in spring As a little girl, I got my first Steiff in a way that was understandable 2007 in the Swabian Alps. On a in the 1950s. It was a hand puppet – for children. trip to Giengen, I visited the Steiff

34 PASSIONS

Museum. I was thrilled with the presentation of the Steiff toys. My husband photographed me there next to a life-sized teddy bear. I became a member of the Steiff Club the same day and have been visiting the Steiff Summer in Giengen and the club events in Frankfurt since then.

Do you collect anything else besides Steiff? If so, does Steiff play a role in this collection? where a Teddy bear stands behind room. The paper teddy bear, a Please find more I have been collecting sugar the counter as a seller of sugar replica from the year 1919, stands information packets, sugar cubes, and sugar cubes which look like coffee packets. in a showcase. My nickname is on the book at sticks for 50 years. I often visit I can combine my hobbies very well. "Mäusle," so I placed several small www.monika- international sugar exchange days. Steiff mice in the bedroom. The hossfeld.de In my collection, there is also a Tell us more about your Steiff School with the little animals picture of a teddy bear on a candy collection; do you have a sitting in school benches is also in bag. The little Steiff Teddy with the specialty? my collection. Steiff sugar cube in his paws is the I mainly collect bears, but also highlight in my collection. Equally other animals. The little Club bears What criteria do you use unusual is a small antique shop are standing on a shelf in the living to select a Steiff item for your collection? The Steiff articles have to appeal Beary sugar to me. The eyes and the facial packets are, of expression of the animals are the course, also part most important things. When I of the collection. think up stories, my collectibles can play a role in them. The size of the animals that I buy must also fit the existing animals.

What are the three favourite pieces in your collection? The little Steiff bear with the sugar cubes in its paw, the paper bear (replica), and a small Alfonzo bear.

35 PASSIONS

Which article have you How do you present your What advice would you give always wanted from Steiff, collection? Do you change your to someone who wants to start which has not been produced exhibits during the year? collecting? yet? I arrange different "scenes" in Again and again, I would say: An original replica of the two rooms of my house, which I be guided only by the appearance Paddington bear for the German sometimes re-arrange when I buy of the Steiff animals. Buy only collectors' market. This would be my new collectibles or get them as a such animals that appeal to you dream item. present. personally.

Monika Hoßfeld has lovingly arranged her Steiff miniatures.

Collectors items that complement each other well: Steiff Teddy bears and sugar packets.

36 PASSIONS

Picture perfect Collector captures Steiff items in amusing calendar photographs.

Rex Ide tells us about his passions: collecting, photography and creating delightful calendars with captions to make you chuckle.

Where do you live and what When did you first become years later, I remembered this do you do for a living? aware of the Steiff brand? Did and bought her a Steiff animal. It I live in a small town near you grow up with it or did you was a snowman with Teddy bear Lübeck, which is in the far north discover it later? ears. It was enchanting! While in part of Germany. I am employed in Since my father gave Steiff the shop, I took a Steiff Club leaflet Hamburg as a claims processor for animals as gifts to my mother, with me. I completed the form and an insurance company. my brothers and I grew up with joined quickly. After receiving the the brand. When I was looking Club teddy bear in 1997, I was soon for a gift for my mother many hooked!

Rex Ide with his huge Steiff collection.

37 PASSIONS

of Teddies in the garden and take pictures of them, it may be appealing at first. But it quickly gets boring. I try to tell a little story with my photos – something that will make you smile.

Tell us something about the design of your calendars. What is the inspiration for your photos and captions? I often get the ideas from "Walkies meeting." Tell us more about your Wray); and items made for Japan everyday life. I try to make dry collection; do you have a (Godzilla, Teddy Sailor, Muffler, the topics interesting by adding Teddy specialty or theme? Ohto Bear with teeth and claws). bears. Then the topic (such as an My main focus is Steiff items Bears from Teddy Bears of Witney ordinary family) automatically made entirely of natural materials. are a part of my collection, too. turns funny. An example is This includes mohair, alpaca, or felt. my "Rebellion" photograph in These animals also must be stuffed What do you find so which three mice rebel against a with wood wool, kapok, or wool. fascinating about Steiff replicas? hangover. In addition, they must have eyes They correspond to my themes made of glass or wood. I focus on as closely as possible, including my Often the love for Steiff is Teddy bears and naturalistic bears preference for natural materials. passed on from one generation first. But with the variety to choose Recently, the replicas have become to the next. Are there also Steiff from, it’s difficult to stick to my own even more attractive. This is collectors in your near or distant theme criteria! because they are more faithful relatives? A special branch of my collection to the originals, with authentic- My mother is still collecting, but includes older Steiff animals looking reproductions of tags and only the Steiff animals I give her! marked with the bear head insignia. the "button in ear." Replicas are These were made during the post- not that hard to get, so I like to buy Besides natural materials, war years from 1949 through 1971. them in pairs. what criteria do you use to select From this period, I collect by topic – a Steiff item? such as Zooby, wild animals, forest Where did you learn the art Above all, the Teddy or animal animals, "Original" Teddies, and and science of photography? Did must "speak" to me; it must have the big Zotty family, which includes you study it in school or are you something new or special about it. Zolac, Orsi, Lully, and Floppy. self-taught? Like Godzilla, for example; you don’t Special country editions are also I have been taking photographs see a Steiff animal like this every part of my collection. These include since early childhood – but Teddy day! And of course, the item must fit items made for America (such as bear photography is a special into one of the theme categories that the Nimrods or King Kong and Fay challenge. If you place an armful I am currently collecting.

38 PASSIONS

What are the three favorite pieces in your collection and why? 1. The "Original" Teddy (made from 1950 through 1966) is particularly appealing to me. As children, my brothers and I were "Rebellion!" allowed to play with and toss around a 65 cm "Original" Teddy. "Single parent, Even though he occasionally served two children, as a projectile, he survived safely! and a dog." 2. I would also choose the "Propeller-Hase" (the "Happy rabbit") from 2002. With his very long ears, he fascinates me. He is an extremely friendly-looking Steiff animal. 3. The small blonde Club gift bear from 1997 is also on my list. He was the first article in my collection. He is also the only articulated and wood-stuffed miniature Teddy since 1964!

What advice would you give to someone who wants to start collecting? "Very Scottish!" One should not collect based on economic criteria — such as the resale value — but with the heart. Collect what appeals to you. But you should curb yourself with a unifying theme. Otherwise your collection will get out of control! The selection available for purchase is just too big and too tempting not to have a theme!

39 CONTEST

Test your knowledge!

Find the solution and win.

In this Club magazine, we invite you on a tour of the Steiff collectors' range. What items were in the Collectors' Lady bunny catalogue for spring? Which ones are we presenting in loves life on the farm – and the enclosed Collectors' catalogue for autumn and winter? this year is also And which of them are in this contest? * a movie star Enter the contest, and you could win one of ten valuable prizes: »»1st prize: a Steiff item worth € 250.00 »»2nd prize: a Steiff item worth € 200.00 »»3rd prize: a Steiff item worth € 150.00 »»4th – 10th prizes: a Steiff item worth € 50.00. (All items of your choice and subject to availability.)

A flower-lover with a weakness for big emotions and Is it worth it? It's worth it! soft pastels And the guessing is fun, too. This is what you have to do: »» Each of the ten circular images »» Send this word to us by contains a section of the item we 31 October, either by email are looking for. There is also some to [email protected] or information. on a postcard to: Steiff Club, »» Guess the names of the ten items Margarete Steiff GmbH, being sought – the Collectors' Postfach 15 29, 89530 Giengen. catalogue Spring/Summer 2018 No. 4 in a series of sassy rodents: and the enclosed Collectors' *Watch out: this time with a catalogue for Autumn and Winter One of the items is a cheeky sprig of holly will help you. "outsider"... This item was »» Write the proper name (!) of added to the range in 2017, each item (for instance, "Lena but is no longer included Mouse" would be "Lena") in the in the catalogues empty fields of the corresponding mentioned. answer boxes. »» The stated number of letters is correct – an additional clue for A magical the correct solution. white post lady with »» Combine the letters of the bright eyes – marked fields in the order and totally devoted to of the animals to make up the her friend solution.

40 CONTEST

Combines three colours and is embellished with four spots of bright yellow

Lady bunny Gave a loves life on dangerous the farm – and witch the this year is also decisive a movie star push

Steiff's "First Lady" – in gold silk

His trademark is the top hat, but it's his last name we are looking for Typical: This kitty sneaked her way into the contest – and the heart of a fashion czar

Enter the ten names that are the answers to these clues here – the solution will appear in the red fields. Good luck!

1 6

2 7

3 8

4 9 Has been tumbling 5 10 around the Steiff range since 1929 – and now has a drum and a smart bow tie SOLUTION

Conditions of participation The contest is open to all Steiff Club members (with the exception of company employees), and all that is required is an e-mail with the solution (one word) to [email protected] or a postcard. If we receive a number of entries from the same person, we reserve the right to eliminate that person from the contest. The closing date is 31 October 2018. The winning entries will be drawn from all the correct solutions that comply with the conditions. The winners will be notified in writing in November. The judge’s decision is final. VENUES

A museum to fall in love with Festive opening of the Teddy Bear Art Museum in Billund.

All you need to open a museum for Teddy bear lovers is four people, a revelation, a good idea, a number of amazing coincidences, one sad event, the help of lots of Teddy friends and – of course! – lots of Teddy bears!

Gunhild Kirk Johansen very many artist bears. sold these, and everything that is (daughter of Godtfred and Edith The LEGO designer Gitte needed for sewing Teddy bears, Kirk Kristiansen, LEGO) has been Pinholt Thorsen and her husband under the name of "Orange Plys" collecting VanderBear Teddy bears Johnny have been collecting on her website and at the many since 2005. She fell in love with Unika Teddy bears since 2001. trade fairs she attended. Gitte's the Teddy bear family, its lovely Gitte soon discovered the joys of bears have received the Golden accessories and its unique appeal. making her own bears. Over the George, the Oscar of the Teddy bear This developed into a large private course of time, she designed and world, several times. Almost as an Teddy bear collection that includes sewed countless bears herself. She aside, her collection of artist bears kept growing, and an idea was born: let's open a little Teddy bear museum. Gunhild and Gitte met by chance in 2009 and discovered their shared passion – which, incidentally, they share with their husbands Mogens and Johnny. The dream of a Teddy bear museum was to become reality, but it was difficult to find suitable premises in Billund. Gunhild's mother Edith died in December 2015, and Gunhild and her family decided that Edith's house and garden should be the home of their planned museum. The villa at the heart of Billund, which was designed by the architect Åge Bundgård, is an architectural gem of 1959, the heyday of Danish architecture. Hotel accommodation was decidedly modest in the 1960s,

42 VENUES

and the house had to be big to accommodate LEGO’s business partners from abroad. It was to be suitable for lots of guests but also for family life. Many models were built from LEGO bricks before client and architect were both satisfied. The house was completed in 1959, and Godtfred, Edith and the children moved in. Edith lived there until her death in 2015. Work to convert the house – with the greatest respect for the original Danish design – from a home into a modern museum commenced late in the summer of 2016. And thus the dream of a little found in the fascinating exhibition her beloved Alfonzo in 1908 – 110 The entrance to Teddy bear museum became true of artist Teddy bears, featuring years ago – for Christmas by her the Teddy Bear as a 776 m2 Teddy bear paradise hand-made one-offs from over father. This event, and the opening Art Museum in with over 2½ acres of garden. 30 countries in the world. This of the Teddy Bear Art Museum, are Billund. The museum is home to over exhibition is also home to one of celebrated with the issue of the new 1,000 Teddy bears that can be the most famous Teddy bears in "Museum Alfonzo". The red mohair admired in various exhibitions. the world: Alfonzo, the red Steiff Teddy bear by Steiff wearing the As well as a historic exhibition Teddy bear of 1908, whose owner typical Cossack outfit stands 20 cm and the special exhibition, it was the Russian princess Xenia. tall. He is being made in a limited contains what is probably the Xenia father was the grandson of edition of 1,908 pieces exclusively biggest private collection of the Czsr Nicholas I of Russia, and her for the Teddy Bear Art Museum, VanderBear Teddy bear family. mother was the granddaughter and is only available to purchase The tableau exhibition contains of King Christian IX of Denmark. at the shop in Billund and in the display cabinets with Teddy bears Alfonzo's and Xenia's story is told museum's online shop. in their own worlds. However, the impressively and in detail in royal The official opening of the Teddy highlights of the museum are to be surroundings. Xenia was given

43 VENUES

Bear Art Museum was on 17 May 2018. As of 20th May many guests from home and abroad took the opportunity to visit and spend the Whitsun weekend in Billund which, as well as the new Teddy Museum, is also home to the "original" LEGOLAND, the new LEGO House, and Lalandia.

Billund is only about 1 ½ hours by car from the German-Danish border.

44 VENUES

Gunhild Kirk Johansen and Gitte Thorsen during the ribbon cutting ceremony.

Billund is only about 1 ½ hours on the 1960s, it now boasts by car from the German-Danish several large hotels and other border, and is easy to travel to accommodation options. by rail, bus or air. It's only about So there are several opportunities 5 minutes by car from Billund, to acquire a Museum Alfonzo, Denmark's second-biggest airport, either in conjunction with a to the Teddy Bear Art Museum – visit to Billund or via and in a dramatic improvement www.TeddyBearArtMuseum.dk

The new Museum Alfonzo, item no. 674587, limited edition of 1,908 pieces. RRP € 186.00. Only available from the museum in Billund or the online shop at www.TeddyBearArtMuseum.dk

More than 1,000 Teddy bears are exhibited in the light rooms of the museum.

45 VENUES

On course for growth

Steiff Retail GmbH is opening more stores.

Havens of Munich Ludwigsburg well-being for The new Steiff Flagship Shop Breuningerland in Ludwigsburg has the whole opened on Brienner Straße 9, another highlight for visitors: The new Steiff family: the new directly opposite Wittelbacher Shop on the first floor opened its doors Steiff Shops Platz at the heart of the city, on 2 on 2 December 2017. The entire Steiff December 2017. The entire Steiff range is offered on a sales area of range in all its colourfulness is 145 m2. available here over two floors and on a generous sales area of 135 m2. Bremen and One particular highlight is the Westerland tremendous selection of original- The holiday island of sized Studio animals, which will Sylt in North Friesland make parents' eyes glow as brightly and the Hanseatic as their children's. city of Bremen The Flagship Shop in the have both gained new Steiff corporate design is a an additional haven of well-being for the whole attraction: the family. Child-appropriate and impressive range colourful, visitors can be sure of a with the "Button warm welcome. And when you're in Ear" has been not looking through the range available in or looking for presents, you can Westerland since let Teddy bears fly through the the beginning of air in the amazing bear rocket – February on an guaranteed to be tremendous fun. area of 105 m2, and in Bremen on Mannheim 95 m2. After Munich, two further shops The stores were were opened in Mannheim and formerly run as Ludwigsburg at the end of last year. partner shops, but The Steiff Shop at Q5 opened its now come under the doors on 27 November 2017. This management of Steiff shop is also presented in the new Retail GmbH, and customers look over two floors and on an area will receive a of approximately 130 m2. very warm welcome.

46 Munich Pasing and Frankfurt Munich's second shop opened in July 2018. You can immerse yourself in the colourful world of Steiff on a sales area of 111 m2 on the first floor of the Pasing Arcades. What is probably one of the loveliest shopping experiences for all ages awaits people on 62 m2 at the Dom Römer Areal in the middle of Frankfurt. The product portfolio of the Steiff Shops includes classic Teddy bears, limited and unlimited, true-to- nature cuddly animals, exclusive baby items for small children and newborns, the Steiff Children's Fashion Collection in sizes 56-116 and the Steiff shoe collection up to size 32.

47 THE CLUB PAGE

Give a gift membership,

recruit a new member or

renew your membership very easily.

As a Club member, you probably already know the benefits that Our current gifts if you recruit a new member membership brings to you. But perhaps you've forgotten some of the (delivery as long as stocks last): details, or would like to recruit a new member to share in the fun. If so, we would welcome them warmly! for a 1-year membership: Pilla duckling, 14 cm, item no. 073335, Happy Friend Knuffi Teddy bear, 28 cm, item no. 282232, THE CLUB BENEFITS Mr. Cupcake rabbit, 28 cm, item no. 080265 »» Exclusive Club editions »» Annual high-quality gift »» Invitation to Club events »» The Steiff Club magazine free to your door »» Current product information »» Free entrance to the Steiff museum

The Steiff Club membership card MAX MUSTERMANN This membership card allows you to enjoy privileges such as free for a 2-year membership: entry to the Steiff museum in Giengen. The card also means you Mimmi cat, 24 cm, item no. 099434, can benefit from special offers at various Steiff events. Denim Darlings Sniff dog, 32 cm, item no. 084423, Cosy Year bear 2018, 34 cm, item no. 113321 The Steiff Club magazine In the Steiff Club magazine you can find lots of interesting information and the latest news regarding Steiff and the Club. The magazine will be delivered free to your door twice a year (in February and in August).

The Club events At Steiff Club events like-minded enthusiasts can talk shop with experts and compare notes with friends. They get to know the novelties of Steiff and only here the Event Teddy bear is available. At the events, special items only available in selected countries are for a 3-year membership: also on offer as special highlights. Elmar Teddy bear, 32 cm, item no. 022456 Moritz dachshund, 30 cm, item no. 076985 Online offers Boeky lamb, 40 cm, item no. 103490 In the Club selection at www.steiff.com, you will find the Steiff swap meet, downloads and much more.

The exclusive Club editions As a member, you have the possibility to purchase special Club editions, either from a Club store in your area, via postal direct order, by fax, or on www.steiff.com. Each member receives a personalised order form for the Club editions.

The annual Club gift Every membership year you will receive an exclusive Steiff gift. It will be sent to you after renewal of your membership at the end of this month. The membership years begin on 1st February, 1st May, 1st August, or 1st November. Members renewing for two or three years will receive their annual gift with the first shipment of the Steiff or a 75 EUR voucher for the Steiff online shop (Germany, Club early in February. France, Austria, Benelux and UK).

48 THE CLUB PAGE

Application form

OO I would like to become a member of the Steiff Club OO I would like to give a gift membership in the Steiff Club OO I am a member and would like to recruit a new member (A gift membership cannot be combined with recruiting a new member.)

Details new member: O Miss O Mrs O Mr I wish to pay my membership subscription for

OO one year (50 EUR /60 CHF / 42 GBP) First name, surname Please complete in clearly legible block capitals! OO two years (90 EUR /100 CHF / 75 GBP) OO three years (130 EUR /150 CHF / 105 GBP)

Address non-European countries (exluding the USA)

Postcode, town OO one year: 100 EUR OO two years: 180 EUR OO three years: 250 EUR Country

Telephone no. O by direct debit (until cancelled, throughout Europe in Euros only)

E-mail: account holder bank

Date of birth IBAN

Your Club store (if known) BIC

Details gift giving person or member who is recommending: O Ms O Mrs O Mr O with the enclosed cheque

First name, surname O by bank transfer to the following account:

National Westminster Bank Plc., Branch sort code 60-04-04, Address account number: 25635719, account name: Margarete Steiff GmbH, IBAN: GB79 NWBK 6004 0425 6357 19, BIC: NWBK GB 2L

Postcode, town Duration of membership: The personal membership year begins on 1st February, 1st May, 1st August, or 1st November depending on in which quarter the Country application is received and lasts for one year. Membership is automatically renewed for a further year, unless cancelled within the period specified in the renewal notice the Steiff Club sends to every member. Gift memberships are Telephone no. not renewed automatically. At the end of the personal membership year, the membership can be renewed by the person who placed the order or the members themselves. E-mail: Right of withdrawal: You have two weeks in which you may cancel the membership application in writing. Please write to the following address in good time: Steiff Date of birth Club, Margarete Steiff GmbH, Postfach 15 60, 89530 Giengen an der Brenz, Germany

Membership number (only when you recruit a new member) Notes on data protection: By providing your signature below, you confirm that you give your consent to your data given above being processed by Margarete Steiff Please send the first mailing to: O the recipient of the gift membership O me personally GmbH, the Steiff Club, and your Steiff Club store. The data will be processed (A gift certificate can be downloaded from www.steiff.com) confidentially and in accordance with the data protection regulations of Margarete Steiff GmbH, the EU's General Data Protection Regulation (GDPR), the German My preferred gift: (when you recruit a new member) Data Protection Act, and further statutory regulations. Any passing on of data to third parties will take place exclusively for the purpose of the contractual relationship, e.g. for handling payment transactions, sending Club information, Item no. and invitations to Club events. If you have any further questions, comments, or require information about your data, please contact the Steiff Club, Margarete Steiff GmbH, Postfach 1560, 89530 Giengen an der Brenz, Germany. Name

Delivered free of charge to your door while supplies last. The gift will be sent approximately 4 to 6 weeks after receipt of the new member's subscription. You will receive a notification by mail or e-mail giving you Date Signature the voucher code for 75 €. Cash payment is not possible. Recourse to courts of law is likewise excluded. You have several possibilities to answer: Cut out or copy the form and send it by post to the Steiff Club, Margarete Steiff GmbH, Postfach 1560, 89530 Giengen or fax it to: +49 (0)7322 131-476. The easiest way is per online application at: www.steiff.com Place/Date Signatures of person who is recommending and new member This application is valid until 10th December 2018.

49 CALENDAR

Club events

Germany

06 + 07/09 Galeria Kaufhof GmbH, Oberhausen tel.: +49 (0)208 8230378 12/09 Wilhelm Witthof OHG, Gütersloh tel.: +49 (0)5241 92300 13 + 14/09 Galeria Kaufhof GmbH, Düsseldorf tel.: +49 (0)211 1391236 15/09 Galeria Kaufhof GmbH, Wuppertal tel.: +49 (0)202 499268 15/09 Spielwaren Kurtz GmbH, Stuttgart tel.: +49 (0)711 2385234 17/09 Mayersche Buchhandlung, Aachen tel.: +49 (0)241 47770 18/09 Spielwaren Letzel, Heilbronn tel.: +49 (0)7131 83986 20 + 21/09 Steiff Shop, Stuttgart tel.: +49 (0)711 25992043 21/09 Heinrich Roskothen, Duisburg tel.: +49 (0)203 20280 22/09 SammlerKontor OHG, Wehrheim tel.: +49 (0)6081 92854 24/09 MAX FRITZ, Waldshut-Tiengen tel.: +49 (0)7741 2791 28/09 Galeria Kaufhof GmbH, Köln tel.: +49 (0)221 2234501 28/09 Spielwaren Lütgenau, Dortmund tel.: +49 (0)231 549050 11/10 Spielwaren Reindl GmbH, Fürstenfeldbruck tel.: +49 (0)151 16200413 18/10 Galeria Kaufhof GmbH, Mönchengladbach tel.: +49 (0)2161 2780 19/10 E und E Spielwaren GmbH, Remshalden-Geradstetten tel.: +49 (0)7151 71691 02/11 Galeria Kaufhof GmbH, Mannheim tel.: +49 (0)621 380450 03/11 Steiff Shop, Köln tel.: +49 (0)221 25899100 05/11 TeeSA GmbH, Traunstein tel.: +49 (0)861 70696593 06/11 Steiff Shop, Düsseldorf tel.: +49 (0)211 8681758 07/11 Silvias Bärenstube, Kerpen tel.: +49 (0)2237 921701 08/11 Galeria Kaufhof GmbH, Frankfurt tel.: +49 (0)69 2191518 08 + 09/11 Steiff Shop, Hamburg tel.: +49 (0)40 32526264 09/11 Galeria Kaufhof GmbH, Bonn tel.: +49 (0)228 5160 10/11 Steiff Shop, Berlin tel.: +49 (0)30 88625006 13/11 Galeria Kaufhof GmbH, Siegburg tel.: +49 (0)2241 9930 Subject to change. Please contact the 15/11 Steiff Shop, Wiesbaden tel.: +49 (0)611 1666999 Club stores for 23/11 Steiff Shop, Nürnberg tel.: +49 (0)911 2355074 further information. 24/11 Galerie Seebär, Immenstaad tel.: +49 (0)7545 941460 You will find further dates at www.steiff.com. 30/11 Mukk Kinderwelt GmbH, Münster tel.: +49 (0)251 97959530 08/12 Galeria Kaufhof GmbH, Stuttgart (NI) tel.: +49 (0)711 20360 NI = Novelty introduction Austria 28/09 Steiff in Wien tel.: +43 (1)5124896

Netherlands 29/09 Berelijn, Dordrecht tel.: +31 (0)78 6318028 06/10 Hesemans, Breda tel.: +31 (0)76 5212310

France 13/08 Calin' Ours, La Baule Escoublac tel.: +33 (0)251 750321

Schweden 27/10 Margarethas Dockskap, Kosta tel.: +46 (0)70 9287769

Switzerland 50 15/11 Steiff Shop und Pegasus, Zürich tel.: +41 (0)4 42124626 FAVOURITE

Peak performance

Discovering the story of Barry the mountain rescue dog.

"I miss Grandpa already," said travellers who were in distress, Little Aldo, a young St. Bernard, to warm them up, and bark to alert his father Axel. their human handlers of their "Yes, it was good to see him location. again. I hope he comes back soon," "Barry was one of the best said Father. "We really had a rescue dogs in history. More than wonderful visit." 40 people lived as a direct result of "While Grandpa was here, I his aid. Once, Barry found a little started thinking," said Little Aldo, lost boy unconscious in the snow. "and I have some questions. At He licked the boy’s face and hands school, we are studying genealogy. to warm him up. He then carried I don’t know much about our the boy on his back all the way family tree. For example, who was down the mountain to the hospice. Little Aldo, who was still wide Grandpa’s Grandpa? What was he This shows how courageous Barry awake, was highly impressed by like? Where did he live?" was, even in the face of danger. Barry’s story. "When I grow up, I "I’m so glad you asked about Barry worked for 12 years until he want to be just like my Grandpa's him," said Axel. "His is a famous was retired to live out his years Grandpa," he said. "I will be brave and fascinating story. I’ll tell you all under the care of a kindly monk. and strong. I will be kind and help about him. It’s good to know about "Barry is still remembered others. I want to do things that your family history and where you today. In Switzerland, there is would make Grandpa's Grandpa came from." even an entire museum devoted to proud." Father settled back into the telling his story," said Axel. "Nothing would please me rocking chair and began the story. more," said Father, smiling Little Aldo was all ears. broadly. "I’m already "Your Grandpa’s Grandpa was proud of you." named Barry. He was born in 1800. He lived in the hospice on the Great St. Bernard in the Alps, which lies at almost 2,500 metres above sea level in Switzerland. This area was dangerously snowy through every season. As a result, it was necessary to have rescue teams ready to go for helping people in blizzards and avalanches. "These rescue teams were made up of dogs specially trained to search out people who were lost. Barry was one of these dogs. His job was to find climbers and

51 Margarete Steiff GmbH, Richard-Steiff-Straße 4, 89537 Giengen anderBrenz 4,89537 Richard-Steiff-Straße GmbH, Margarete Steiff klimaneutral PK-DE-00660 gedruckt

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