Steiff Club Magazine 02/2019 2 Editorial Editorial 3

Dear Steiff friends,

We have found that our competitions are becoming more and more popular. The number of entrants is constantly growing. Of course, there are some significant differences. For instance, the "Pattern bear" competition in the last issue of the Club magazine was nowhere near as popular as the competition that we staged as part of the advance notice of the Margarete Steiff edition in May. What is always exciting yet hard to answer is the question of what ultimately persuades you, our Club members, to enter a competition. Is it the kind of questions, the prizes on offer, or simply the fact that there may be the occasional additional reminder for the competition? We don't know, but we are already curious to see how many of you enter the competition on page 38. You will probably have to do a little bit of research to find the answers.

You could also be a winner if you are devoted to the items in the Margarete Steiff edition. Starting on page 12, you can find out how the “Margarete Steiff Elephant on wheels” came into being, and what charming details make this exclusive piece so special.

And once again, I'd like to draw your attention to Steiff's co-operation with National Geographic (page 28). This is a subject that affects us all, and should not be ignored.

Along with lots of other information, you'll learn that a Teddy bear once inspired a woman who was to become a best-selling writer to write and illustrate her first book (page 31), and you can immerse yourself in newly-opened "Worlds of Steiff" both at home and abroad (from page 42).

My best greetings to you all, and I hope you all have a lovely summer.

Yours,

INGE ZINNECKER, Steiff Club Manager 4 5

Capturing the memories The Steiff family series continues. 16

Mrs Noll's Teddy bears "Goldschatz" (Treasure of gold) - The latest 31 novel by Ingrid Noll

Secrets from the archives (8) Discovered for you! 23 Contest 38 A family affair Club News Presenting the 2019 12 Margarete Steiff edition Contents Imprint News Topics Topics Community Standards

PUBLISHER: Margarete Steiff GmbH, 6 Loyalty Teddy bears 16 Steiff inside 28 Targeting 21 Obituary 38 Contest 34 Service Richard-Steiff-Str. 4, 89537 Giengen an der Brenz, Germany tel.: + 49 (0) 7322 131555, e-mail: [email protected] Stories 20+ Capturing the memories Racing the Clock Remembering A family affair Questions and answers EDITORS: Inge Zinnecker, Rick Emerson Friedhelm Steiff CONTRIBUTORS: Rebekah Kaufman, Daniel Hentschel, Jochen Frank 9 Special items 18 Co-operation 26 Culture 40 Venues 47 Calendar PHOTOS: Margarete Steiff GmbH Country exclusives A bright idea E-mail from the 22 Passions Steiff history perfectly Club events and PRODUCTION: Hess GmbH – Medien, www.hess-medien.de FREQUENCY OF PUBLICATION: twice a year pumpkin patch A natural interest in showcased other dates 12 23 animals steiff.com Making history in Secrets from the paper - again archives (8) 36 History 42 Venues 48 The Club page Subject to changes. Reprinting and copying, even in part, only with the express permission of the publisher. The 2019 Margarete A look at never before Time capsule 31 Passions Steiff around the world Rewards for recruiting By submitting manuscripts you consent to their publication in the Club magazine. We must reserve the right to edit or abridge letters Steiff edition seen treasures Mrs Noll's Teddy bears new members, or articles. Printed colours may deviate from the original. All rights application form reserved. Printed in Germany 07/2019 e – item no. 917615 50 Favourite A unicorn's magic 6 Club News Club News 7

took photos of all our 'new arrivals', and recorded their Well – do we have to say that we were delighted to receive details on cards." In 1988 the couple visited Giengen for this letter?! We always look forward to receiving letters the first time, and there were several other visits over the from you telling us how long you have been collecting Club edition 2019 years. In May the Musolffs celebrated their 60th wedding Steiff. anniversary. So their loyalty bear actually marks 48 years Look out, Club members! of collecting rather than 25. "The hobby we share, 'Collec- Incidentally, even if you have "only" been a Club member ting Steiff', has enriched our lives and makes us so happy. for nine years, you will soon be eligible for a loyalty bear. We now have around 450 Steiff items in our collection And one day you might even have the whole trio... The Club edition 2019, the Teddy bear made of the finest wool felt and embellished (animals, Teddies, replicas), so you can see that we are with Swarovski® crystals, is being issued in a limited quantity (1,250 items) for the loyal to the Steiff Club!" first time. Please don't wait too long if you want to order this item.

Steiff loyalty Teddy bears 20+ stories

We are sure you will remember our loyalty Teddy bears, which have been a permanent fixture in our Club offer since last year. These lovely little fellows have found plenty of friends amongst collectors. One of them – with paws and soles, collar and hat of golden felt – went to live with Gudrun and Jürgen Musolff.

They realised that is just the right bear to mark 25 years of Club membership. However, the couple has been collecting for much, much longer... Mrs Musolff writes: "My first animal was the parrot Lora, which my husband gave me in the early 70s (he loves parrots)." The dog-lover dropped a subtle hint, and lo and behold: the next gift she received were Peky and Mopsy. "Now we had both been bitten by the collecting bug, and my husband started building glass display cabinets. He 8 Club News News 9

Organisation Special items

Steiff Club hotline Are you moving?

Germany By phone Monday - Friday from Please send us your new address in good time so 8.30 am until 12 pm, and 1.30 pm until 4 pm. you can be sure of receiving our mailings. Phone: +49 (0)7322 131-555 Fax: +49 (0)7322 131-476 Email: [email protected]

Internet: www.steiff.com

Steiff Club on the website www.steiff.com

Access to the members' area on the Steiff website has now been made easier. If you create an account and enter your membership number, you can use the swap meet, and browse Jolly Jumper, and/or download Club item no. 674730, 32 cm, magazines or product limited edition of information free of charge. 750 pieces (RRP € 299.00). You can also extend your membership online, or give © Lucky Comics, 2019 a membership to a friend as a gift. (Please note that for safety reasons, any time you change your account, EUROPE you must also change your password.) JOLLY JUMPER

Jolly Jumper is a splendid white stallion with a golden mane. Learned and proud, he’s been Lucky Luke's companion almost from birth. And much more than a simple gent, talking dapple grey stands an impressive 32 cm high mount, Jolly Jumper is above all an irreplaceable partner and is made of white mohair. His mane, tail and fetlocks in adventuring. Cheeky and sarcastic, he’s very adept at contrast in a dense golden mohair. He has a hand-made roasting any silly person that crosses his path and earns saddle of brown felt and naturally a red saddle cloth with Quantities of Club editions 2018 his scorn – even when that someone is his own cowboy. black stripes, perfectly matching Lucky Luke, who will appear as the highlight at the end of the series in 2020. 421471 Club edition 1,310 pieces (this was the last edition to be time-limited!) The successor to the dim-witted prison dog Rantanplan, As an exclusive, strictly limited European edition, Jolly Lucky Luke's most loyal companion Jolly Jumper will be Jumper is available to order exclusively through retailers 421488 Event Teddy bear 1,450 pieces. joining the series of other well-known figures from the in Europe (with the exception of Germany, the UK and popular Belgian comic series in autumn 2019. This intelli- Ireland). 10 News News 11

GERMANY USA

CHARLIE BROWN RETURN TO TIFFANY LOVE TEDDY BEAR

Charlie Brown, lovable eternal loser and walking Luxury, heritage, and craftsmanship define both disaster, is one of the main Peanuts® characters and owner Tiffany & Co. and Steiff. Now, these two iconic brands of Snoopy the dog. Who isn't familiar with the scenes have collaborated on this light brown mohair Teddy bear where Charlie Brown constantly tries, without success, finished with Tiffany Blue® paws and a Return to to fly a kite – only to lose it in the Kite-Eating Tree? Or the Tiffany® Love tag in sterling silver that will warm one in which Lucy once again snatches his football away hearts from generations to come. The Teddy from him, and he keeps falling for this mean trick? stands 10.5 inches tall and is fully jointed. To order: www.tiffany.com. Charlie Brown has now been added to the Peanuts® series, exclusively for SammlerKontor. He is made of the finest Return to Tiffany Love Teddy bear, Trevira velvet in a limited edition of only 500 pieces 27 cm, item no. 683275. worldwide.

Charlie Brown, item no. 658228, 18 cm, limited edition of 500 pieces (RRP € 139.00).

Exclusively at www.sammlerkontor.de USA

DISNEY DUMBO

GERMANY Whether you’ve seen the original “Dumbo” (1941) or the live-action remake (2019), we’re certain you’ll never forget ALF the touching story of the little elephant who discovers he can fly. In celebration of both films, Steiff is pleased Over the course of 100 episodes on Germany's ZDF to bring you this child-safe, soft plush toy version of between 1988 and 1991, Gordon Shumway, known as Alf, Dumbo. Steiff designers worked with Disney ani- turned the lives of the Tanner family upside down. The mators for more than a year to capture every tiny extra-terrestrial from the planet Melmac loves cats enough detail that makes Dumbo so adorable – from his to want to eat them, and manages to call almost anyone colourful circus costume to his perky eyes to his of any importance on the phone, from TV hosts to the famously oversized ears. The result is an heirloom President, often with dire consequences for which Willie quality toy that will be cherished for decades. Tanner then has to take the rap. To order: www.shopdisney.com

Alf is now available as a perfectly “lifelike” Steiff figure made of exclusive mohair and Trevira velvet. Disney Dumbo, 17 cm, He is triple-jointed, stands 33 cm tall, and is limited to item no. 683633. only 500 pieces worldwide. © Disney Alf, item no. 658280, 33 cm, limited edition of 500 pieces (RRP € 269.00).

Exclusively at www.sammlerkontor.de 12 Club News Club News 13

Making history in paper – again Presenting the 2019 Margarete Steiff edition.

Making their debut with an exquisitely embroidered Teddy bear called “Flowers” in 2004, Margarete Steiff editions are truly works of art. Produced in very limited quantities, they are reserved for the most serious and dedicated of all Steiff collectors. Each represents the finest and most exclusive modern Steiff items available today – the zenith of the company’s contemporary production. All are characterized by extraordinary fabrics, exquisite designs, intricate detailing, custom accessories, and unique IDs.

The series continues this Fall as we set an even higher standard of achievement than ever before. Commemora- ting the 110th anniversary of Margarete Steiff’s passing and in anticipation of the company’s 140th year in business, we are pleased to present a breathtaking white elephant made of paper plush. The elephant honours the first toy sewn by Margarete Steiff, and pays tribute to the company’s earliest mascot on the “Button in Ear” trademark. Measuring 35 cm long, the elephant will be produced in an edition of only 139 pieces. It will be made available via a drawing to Club members exclusively.

Paper plush is perhaps the most fascinating of all materials used to create Steiff animals. During and immediately following the First World War, the company was unable to source adequate supplies of its traditional materials, such as mohair and felt. Utilizing an abundant supply of forest products in the area, technicians at Schulte cleverly developed a tweed-like paper plush material, called Brennessel, which was made from nettles. Items manufactured from this material appeared in Steiff catalogues from 1919 through 1921, and included bears, dogs, cats, and rabbits. an equally popular white version in 2014. Six years later, After an absence of nearly 90 years from the Steiff history is being made once again with our first-ever paper assortment, this unique material made a nostalgic return plush white elephant. Befitting an edition which marks when the technology required to manufacture it was two historic milestones, great care has been taken to rediscovered in 2010. The resulting brown paper plush ensure that each aspect of this special black label edition is Teddy replica was a smashing success. It was followed by deluxe in every way. 14 Club News Club News 15

»» Colour – In choosing the colour, Steiff head designer »» Elephant Tusks – To create the perfect tusks for this »» Frame – The glossy chrome frame serves as an To enter a drawing where your name could be chosen for Dietmar Simon drew inspiration from photographs of rare limited edition, resin tusk specimens from a 1950s exoskeleton that supports the elephant. It was made the privilege of purchasing the white paper plush elephant a bright white elephant snow sculpture created for Steiff archival elephant were hand-selected for 3-D by Sirch of Böhen. on wheels, see the form in this issue. Margarete Steiff (by Hugo and Ernst Steiff) in 1898. imaging. The physical vintage tusk samples were The texture and colour of the paper plush, when photo- sent along with the computer imaging data to the »» Eyes – The elephant’s glass eyes are distinguished by graphed, is reminiscent of the appearance of snow in Baden-Württemberg jewelry-making firm of Andreas their simple elegance. Each is outlined in a metallic rim the vintage images. Daub. This prestigious, fifth-generation family to mirror the silver components visible elsewhere on the business was founded in Pforzheim in 1872. The compa- elephant. »» Shape/Silhouette – Mr Simon says that getting the ny was recommended to Steiff by Tiffany, the famed New right proportions of the elephant from a very basic York jeweller. The finely wrought tusks on the completed »» Packaging – A round-shaped package, first in the entire pattern proved to be an exceptional challenge. His goal elephants illustrate the quality that can be achieved history of Margarete Steiff editions, has been created was to “use as few pieces as possible, but as many as when the precision of high technology is used as a to complement the circular shape of the wheels of the truly necessary,” to adequately portray the essence of complement to the artistry of hand craftsmanship. elephant. the design. In addition, the integration of the “S-shaped” Each pair of tusks is made from solid 925 sterling silver. trunk (from the early Steiff logo) into the item’s profile Individually, the tusks weigh 27 grammes. They are »» Button – The brushed, stainless steel button with the was a time-consuming, trial-and-error process – stamped in accordance with international specifications initials “MS” (“Margarete Steiff”) will be riveted into requiring many attempts before an aesthetically on each end. the elephant’s ear. It will be accompanied by a black pleasing solution was achieved. jacquard woven label, signifying the elephant’s status as a rare collectible reserved exclusively for Steiff Club »» Wheel Caps – Supplier Fa. Herz, of Epfendorf, made members. the wheel caps from 0.5 mm high quality, high gloss stainless steel plates. The artwork for the wheel cap was adapted from a drawing used on Steiff shipping boxes in the early 1900s. It consists of the famous 'Fabrik Marke' logo, which shows an elephant on wheels with an ’S'-shaped trunk. The technique used to depict this motif is raised and high gloss. The matte back-ground has been polished in acid, allowing for extremely precise contouring and surfaces.

»» Wooden Wheels – The master craftsmen at Fa. Weiss The idea for the white of Sontheim (a small town near Giengen) lathed each elephant on wheels was wooden wheel from solid beech wood, then painted them based on this photo of 1898 individually with cream white. showing an elephant of snow that was built for Margarete Steiff by two of her nephews. 16 Steiff inside Steiff inside 17

Capturing the memories The Steiff “Family series” continues with a well-loved lion.

To preserve the treasured memories of Steiff family members of the toys that defined their childhoods, we are pleased to continue our series of heirloom collectibles. This nostalgic collection brings to life – as exclusive limited editions – the favourite Teddy bear or animal of various Steiff family members. Each includes a beautifully framed reprint of a vintage photo of each child with their best-loved Steiff toy.

The series was introduced last year with the Peter Hotz Zotty. In Spring 2020, we will present a reproduction of the cherished lion belonging to Claire Steiff Meisel. In addition to being Richard Steiff’s grand-daughter, Claire is a member of the Steiff Beirat (board of directors), represents the company at events in Japan, and is also on the board of M.S. 1880 in Japan. Here are her memories:

At what age was the lion given to you and where What other Steiff animals do you recall owning? Why do you think Steiff were you living at the time? A Zotty, a huge floor turtle, and a spaniel. is such an enduring Before Kindergarten age, in Ann Arbor, Michigan. brand? If not the lion, what was your favourite Steiff animal I am terribly biased, but Who gave you the lion? as a child? really! We are the best. Our Actually, Steiff did! As a shareholder my Mother was sent Definitely the lion, Zotty second, turtle third, and spaniel designers and hand-work- a Christmas box of items. I was allowed to pick one every fourth. It was the basis for my loving wild and domestic ers have amazing skills year to keep. The rest were given to children who would animals. I didn't go to zoos as a kid, I had Steiff animals. that are a lost art. Other not get such nice animals. The next year I would give mine manufacturers copy us. up to them, and choose a new animal from the next box. When you were growing up, what was it like being a What's lovely is that we She explained how not everyone was lucky like me, and I child in the Steiff family? have had generations of understood. I was first and foremost a Meisel, I knew Mama had families working at Steiff. relatives and friends in Germany that she would visit Steiff is a living thing, full Why do you think the giver chose the lion for you? every year. When I was 11, I went with her and worked in of hard-working, deeply The lion spoke to me, I identified with him. I felt that I the puppet section of the factory, gluing the plastic neck loyal people. These people knew him. And I could tuck him into my arm and take him pieces into the puppets. Before that, I was unaware of the are the heart and soul of everywhere. company itself. During that visit, I was stunned to meet Steiff. It's their generosity so many aunts and uncles, and to be given a lot of fresh and emotions and skill Did you grow up with many Steiff toys, or was the lion strawberries and whipping cream. I still remember the that makes the items come something special? wooden floors of the factory glowing, and the work smocks alive. I am proud to know As a child I had one at a time, and when older would pick of the women workers. Back then, some of my aunts still many of them. out more to keep at one time, being so thrilled with the ran departments. The lady who headed up the puppet- artisanship and beauty of the animals. I still make sure makers was Maria. I would walk home every day look- to give the majority away, sometimes to the fire station ing like a hedgehog because my clothes were covered in for the kids that firefighters meet and need to calm, and wood shavings stuck to me with puppet glue. The factory sometimes as special gifts to my friends. had a wonderful hum. I suppose it was my own personal fairyland. 18 Cooperations Cooperations 19

A bright idea 15th anniversary of Steiff Teddy bears adorned with Swarovski crystals.

Steiff and Swarovski are two companies that have much in common. Both were founded in the late 19th century by visionaries who would each change the course of their particular industry. Both are known for their commitment to creativity, craftsmanship, and quality. And both companies make products that are cherished by collectors around the world.

Crystal Cloud ©Swarovski Kristallwelten

So back in 2003, it seemed only natural that Steiff and Swarovski should take advantage of the synergies between their brands. Tossing ideas back and forth, the companies agreed to create a sparkling limited edition Steiff Teddy bear wearing a Swarovski holiday ornament around its neck and a shimmering Xilion crystal as its “Button in Ear.” Introduced in the fourth quarter of 2004, the Daniel bear (named for Swarovski’s founder) immediately captured the imaginations of collectors of each brand. It was to be the first of many crystal embellished collectibles, a tradition that continues to this day.

In the first years, the series of bear and ornament sets was available only to Steiff collectors as a U.S. exclusive. But Daniel Swarovski through the years, Steiff would eventually turn to Swarovski as a supplier of decorative components for a broader array of products. Thanks to the beauty of Swarovski crystals, Steiff Teddy bear keyrings would By the 1900s, Swarovski crystals had become bywords sparkle with crystal encrusted soles. Exclusive items for for fashion and fantasy. The company took the next step global markets, including Japan and Taiwan, would benefit and kept inventing new technologies and manufacturing from the brilliance of Swarovski crystals. And items processes to expand its product offerings. By the 1950s, celebrating holidays from Christmas to Valentine’s Day to collaboration and co-creation with couturiers, designers Mother’s Day would be made even more distinctive by the and artisans became a cornerstone of the business, with addition of shining Swarovski crystal embellishments. Elsa Schiaparelli, Coco Chanel and Christian Dior all early creative partners. Like Steiff, Swarovski is a family business with a long and successful tradition. It was founded in 1895 in Wattens, The brand also became well-known in popular culture. Sparkling Swarovski “set off” in 2004: Austria, by the visionary Daniel Swarovski. By patenting From the sparkling, ruby red slippers in “The Wizard of The Daniel Teddy bear (item no. 667718) the world's first electric cutting machine that cut and po- Oz”… to the crystal-studded gown worn by Marilyn Monroe named after the founder Daniel Swarovski. lished crystal to perfection, he revolutionized the industry. as she sang “Happy Birthday” to John F. Kennedy… to the 20 Cooperations Obituary 21

Remembering Friedhelm Steiff Grandnephew of Margarete Steiff passes away in February.

The latest Steiff item adorned with Swarovski crystals: The winter reindeer ornament (item no. 006234). Crystals from Swarovski®. Swarovski® is a registered trademark of Swarovski AG.

dazzling star atop the Rockefeller Center Christmas tree in New York… Crystals from Swarovski® will always steal the limelight and illuminate creativity in all its facets.

In 1995, as a tribute to crystal and the artists and designers who used it so creatively, Swarovski opened the Swarovski Crystal Worlds to mark its centenary. It now has 17 Chambers of Wonder, each designed by a legendary artist; intriguing modern art inside as well as outdoors in a vast enchanted garden; and stunning exhibitions from the world of fashion and entertainment. The Swarovski Friedhelm Steiff, a grandnephew of company founder Friedhelm Steiff was significantly involved in the con- Crystal Worlds have already added a special sparkle to the Margarete Steiff, died on 15th of February 2019 at the age ception and construction of the Steiff museum “World of lives of more than 14 million people who have visited this of 84. He was born in May 1934 and lived throughout his Steiff” in Giengen, which is both visually and conceptually dazzling place since its opening. life in the house of his birth in Giengen/South Germany. striking. At the inauguration of the building in Summer 2005, he called it a "masterpiece of architecture". He said In the 15 years since the debut of the “Daniel” Teddy bear, His life is personally and professionally closely linked that the realization of this project successfully demon- more than 25 Steiff limited editions have featured famous to the Steiff company known across the world due to the strated how to dare the new while honouring the old at the Swarovski crystals – including swans, reindeer, doves, renowned trademark “button in ear”. Being multi-talented, same time. The deceased was also a sought-after person rabbits, dolphins and, of course, Teddy bears. So what will he studied music and later mathematics in Tübingen and when the company's history was to be elucidated in films come next? Thanks to the brilliance of Swarovski crystals, afterwards joined the Steiff company in Giengen. There or documentaries. the future for more Steiff collaborations continues to look he worked as general manager together with his cousin bright. Hans-Otto Steiff for many years, also introducing the first Though, it was not only the future of the family business IT System of the company in the 1960s. Later he started that Friedhelm Steiff cared for; he was also an enthusiast his own business as an IT management consultant. As for classical music. Friedhelm was once co-founder of Also new in the Steiff range: member and chairman of the Steiff Advisory Board, he re- the patrons of the Music School and played in orchestras Pendant Samantha Teddy bear, 11 cm, item no. 039782. mained involved in corporate policy for another 25 years. himself. 22 Passions Discoveries 23

"A natural interest in animals" Secrets from the archives Austrian biologist shares the story A look at never-before-seen treasures from the of her Steiff hobby. vaults at Steiff, part 8.

There are as many collector stories as there are Steiff collectibles. What did our treasure hunters discover in the closely guarded In each issue of the Club magazine, we profile a different Steiff enthusiast Steiff archives? Read on to find out! and share the fascinating stories that set them apart. Today, we shine the spotlight on Austrian collector Ulrike Brosch. Red tipped mohair monkey mid-1920s and appeared with regularity through the next This first archive find is an unusual, early 1930s-era five decade. Favourites including "Happy," "Teddy Clown," and As a biologist, Ulrike had a natural interest in animals. albums, while normally the ways jointed monkey made from shaggy mohair that is "Fluffy" cat are famous for their exceptional colouring; She also developed an appreciation for animal replicas collectibles reside in two tipped in bright red. His face, hands, and feet are made other pets like "Molly" and "Charly" were produced with that had a “cuddle factor.” Understanding that grasping glass cases. from felt. His face comes to life with glass pupil eyes brilliantly tipped mohair in small editions. and tactile learning were important for childhood develop- embedded in felt eye pockets, a seamed mouth, and air- ment, she bought her son a Steiff Teddy bear and five Steiff Which items in her collec- brushing. animals in 1993. tion are her favourites? “I especially like the He measures 23 cm tall sitting, and has a working squeak- As a child herself, Ulrike had admired the Steiff animals husky-sleigh set from er in his belly. This sample monkey has three key design of her schoolmate Sabine. She was also fascinated by shop Fulda, because it shows an elements that bridge his pattern to popular Steiff items of windows that featured Steiff’s legendary moving displays. adventurous sleigh ride, as the 1930s. So it was only natural that she would want her son to expe- well as Teddy Moritz for its rience the joy of owning a Steiff animal for himself. colours, and an old Steiff The first is his facial construction. bear with a hump and a His felt face with its prominent When she retired in 2017, Ulrike’s interest in toys led her pointed muzzle because of seams and high forehead is quite to search for more information on the subject. Her fascina- its historical significance,” similar to the design of Steiff's tion led to the birth of the says Ulrike. Orang-Utan Mimocculo from meaningful and enriching 1930-1936. Mimocculo was pro- hobby that she continues to To qualify for inclusion duced in shaggy red rust mohair enjoy today. in her collection, “First in 11 sizes ranging from 8 to and foremost, the animal 50 cm. Mimocculo examples from Like many collectors, should appeal to me and be 17 cm onward had a special eye- Ulrike started her photogenic,” Ulrike says. rolling feature that was activated collection “by accident.” She is drawn to individual by pulling on the monkey's ear. A gift here, a purchase pieces by their “sympa- there, and soon her thetic charisma” and the The second is his hands and feet. collection expanded quality of the materials. This red tipped monkey has long, quickly. Currently, she is She also has a fondness for graceful hands and feet that the proud owner of about bears with growlers. almost exactly mirror those of the 100 Teddy bears and 120 company's standard line Jocko animals and dolls. We asked Ulrike to put on monkeys. Steiff's beloved brown both the hats of a biologist mohair chimp was a best seller To add enjoyment to her and a collector and tell us since his debut in 1909; he was collection, Ulrike likes which animals she would given the name Jocko in 1929. taking detailed photo- like Steiff to produce in the graphs or painting pic- future. Her suggestions in- The third is his material. Colour- tures of her special pieces. clude a bee, and an alpaca. ful, eye-catching tipped mohair These images are stored in was quite popular starting in the 24 Discoveries Discoveries 25

Haute Couture Teddy bear Our second rarity is a fabric sample of the Haute Couture Teddy bear from 2005. She is 33 cm tall, fully jointed, and made from a nubby woven fabric. Her paws are tan and her claws, nose, and mouth are hand embroidered in black. Her facial details include shiny black eyes and a tan highlight stitch across her nose.

Since the early 2000s, Steiff has produced a series of very high end, exclusive bears that are only available to Steiff Club members. These "Margarete Steiff Editions" are made Comical penguin sample from extraordinary materials and have ex- Our third archive find is a 22 cm standing quisite, over-the-top detailing. Members en- penguin with a tail-moves-head mechanism ter a draw to win the chance to purchase one from 1930. His wings and feet are made of of the extremely limited number of pieces orange velvet, while his beak is made from produced. Each piece is distinguished by its double-thick orange felt. His body is made special Margarete Steiff signature “button in from white mohair, while his back is made ear” with black label. from dark blue mohair with green spots. His archival tag reads “Pinguin 1322 H This sample bear is one Farbprobe (colour sample) 1930”. iteration of the one eventually produced for 2005. This sample penguin is a version of the The final design for that company's "King Peng" penguin. It is inte- year, EAN 420542, was resting to note that this purposely comical made from silver and pink penguin design was launched in response to textured material woven the public's fascination with Richard Byrd's with reflective sequins, had headline-grabbing South Pole adventures in pink and black pupil eyes, 1929. Standard line King Pengs were made a pink hand embroidered in green and white or blue/black and white nose and mouth, and wore in 15, 18, 23, 29, and 36 cm from 1930-1936 a large pink chiffon bow. overall. Both versions had tri-coloured glass google eyes; an orange mohair neck; and orange feet, wings, and beaks.

Steiff indicated that an item was tail- moves-head by including an "H" at the end of its article number. The tail-moves-head line debuted in 1930 and included dogs, cats, rabbits, lambs, goats, elephants, and monkeys. According to the 1931 catalogue, “The year 1931 has presented us with the animals with the new head movement… The simplicity of the mechanism, through which the splendid movement is produced, cannot be beaten, yet it is unbreakable and allows lifelike play, full of variety and mim- ics… When buying new supply in plush toys please be sure to include the STEIFF animals with the new head movement; all numbers equipped with it are marked ‘H.’" 26 Culture Culture 27

E-Mail from the pumpkin patch Look who has a frightful, delightful new look for Halloween!

Scary Cat, item no. 683602, 12 cm, limited edition of 1,500 pieces - exclusive to the U.S.A. 28 Targeting Targeting 29

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Download the Lockup at NatGeoPhotoArk.org/InternalStyleGuide.

18 30 Targeting Passions 31

The Steiff National Geographic collection includes a backgrounds level the playing field, making a mouse every hawksbill turtle, black-footed ferret, Humboldt penguin, bit as grand as an elephant. In these portraits, they are long-tailed chinchilla, ocelot, Western gorilla, pileated equals.” Ingrid Noll's Teddy bears gibbon, and Amazon river dolphin. (Some of these items were previously featured in the Steiff “Protect Me” Mr Sartore says he believes all species are vitally "Goldschatz" – supporting role for Steiff collection.) The design inspiration for many of the animals important to our very survival. “We need bees and even comes from images shot by U.S.-based National Geographic flies to pollinate the fruits and vegetables we eat. We need veteran in the latest novel by the best-selling photographer Joel Sartore for his “Photo Ark” project. intact rain forests to regulate the amount of rainfall we The goal of this ambitious, global initiative is to document get in areas where we grow crops. But beyond what’s in it author from Weinheim. all species of animals in zoos and nature reserves around for us, I believe that each species has a basic right to exist,” the world – from beetles to birds to big cats. he continues.

Sartore has already photographed over 9,000 different “There are about 12,000 animal species in human care "If you've finished, you can go home," her German teacher used to say. species of animals and archived them in his Photo Ark. around the world,” says Mr. Sartore. “We’ll keep going "And I was always the first," remembers Ingrid Noll. But she was never His artistic, spectacular close-ups against a black or white until we get them all. It’ll take another 15 years or so. allowed to leave. "You'd better read your story again, and above all make background bring the animals into focus in a completely The goal is to show the world what biodiversity actually sure it's legible," was her teacher's advice. And it paid off. That little girl is new and touching way. The pictures show the beauty, looks like and get everyone to care about saving species now one of Germany's most successful crime writers. Since 1991, when her uniqueness and fragility of all animal species and while there’s still time,” he concludes. debut novel "Der Hahn ist tot" instantly shot to the top of all the best-seller illustrate the importance of animal welfare for the lists, her books have appeared regularly every two years. They have been preservation of our planet. With the power of photography, A portion of the proceeds from Steiff National Geographic translated into 28 languages, and some have been made into films, Joel Sartore inspires people to help endangered species plush products flows directly to the non-profit National released as audio books and e-books. All feature the typical Noll humour, while there’s still time to preserve them. Geographic Society, which supports key science projects plenty of imagination, and an abundance of life experience. in research, conservation and education worldwide, Mr Sartore says his motivation for the project arose from including the Photo Ark project. a single question: how could he get people to care that the Her thrillers are different. There are no guns or shoot- earth could lose half of all species by the turn of the next The National Geographic Collection is now available at outs, no bloody stabbings, no frantic car chases. In her century? He decided that “perhaps a series of portraits, Steiff retailers everywhere. Designed as both playthings books, disagreeable individuals are dispatched with made as simply and cleanly as possible, would give us all for children and collectibles for adults, each plush toy is cunning and sophistication. As Der Spiegel writes, they a chance to look animals directly in the eye and see that an important reminder of the fragile nature of the animal are "situated somewhere in an illusory no man's land there’s beauty, grace, and intelligence in the other kingdom and the vital role we play in its ongoing care and between thriller and family drama". Ingrid Noll, who creatures we share the planet with. Black and white preservation. lives in Weinheim, prefers not to settle on a specific genre. "I write books about people," she says. "The murders are the icing on the cake."

"Goldschatz", her fifteenth novel, was published in Febru- ary this year. Trixi, the first-person narrator, has inherited an old farmhouse that she saves from being torn down and wants to turn into accommodation to share with some fel- low students. Amongst all the useful and useless stuff that she finds when she starts sorting out the house, she comes across an elderly Steiff Teddy bear. "The teenagers had already done plenty of research and knew that the 'button in ear' with STEIFF printed in large capitals was only used Writer Ingrid Noll (Photo: J. Frank) until 1952," it says literally. The Teddy bear is cleaned, photographed, and offered for sale online. worked in my husband's medical practice. But writing had actually always been my secret desire, right from when I Ingrid Noll, who was born in Shanghai in 1935 as the was a child." daughter of a German doctor, spent the first 14 years of her life in China. In 1949, she moved to Germany with her She wrote her first book when she was about ten years parents and siblings. After completing her Abitur, she old – "and illustrated it myself, of course," she says. It was studied German language and literature, and art history. about a little Teddy bear named "Tedden". We are tremen- She only started writing when she was 55. "I didn't have dously grateful to Ingrid Noll for providing our Club maga- the time for it before then. I brought up three children and zine with a copy of a drawing. In her little book, she writes 32 Passions Passions 33

about Irmel and Peter who "set off on a very long walk". It continues: "Sud- denly, they heard a miser- able cry. They ran over, and in amongst the raspberries saw a very young bear cub that had been stung over and over. A huntsman had shot his mother, and the little bear had been stung by bees. Kind-hearted Peter and Irmel took the little bear home with them. When they got home, Peter operated on the little bear's vocal cords so he could speak..."

Her first "proper" book was published by Diogenes some four-and-a-half Teddy bear Tedden inspired the young Ingrid Noll to write her first book, which she also decades later, the illustrated herself. publishing company to which Ingrid Noll remains loyal to this day – and which is, remains to be seen. Auction, museum or private sale? has been just as loyal to her. Anyone who meets the writer, Whatever the outcome, he helps the youngsters to achieve who is now 83, at one of her readings will be amazed above a "considerable amount". all by her patience. The patience she demonstrates when answering questions that she must have already heard ° Quotes reprinted with the kind permission of Ingrid Noll hundreds of times before. And the patience with which and the Diogenes publishing house. she signs autographs.

"Goldschatz" isn't the only one of her books to feature Teddy. Which is no coincidence. The writer, who will short- ly be celebrating her diamond wedding anniversary with her husband Peter, states quite unequivocally that she has "had these cheerful little bedmates around me all my life." "First as a child myself, then as the mother of three children, and now as a grandmother to four grandchildren."

He even appears several times in "Die Apothekerin". Not least in a visual comparison with Margot, who "looked like a scruffy old Teddy bear in her faded pink dressing gown." In "Über Bord", hated rival Ortrud wakes up under a giant Teddy bear in the playroom after consuming too much alcohol on a cruise. And in "Röslein rot", the protagonist's mother attends a build-your-own-Teddy-bear course in the run-up to Christmas to make a pretty gift for her grandchildren. But she is unable to part from him…

Which is not the case in her latest book. The students want to turn the Steiff veteran into money. But whether he (Photo: J. Frank) really is worth several thousand euros, as Trixi hopes he 34 Service Service 35

Questions and answers Do you have a question concerning a Steiff item? Find out more here!

Dear Sirs, Your undated flyer is preserved in an almost identical Dear Steiff Club, EXPERT INFO: We have been avid collectors of old Steiff animals for version with a few handwritten annotations. These con- On 14 October 2018, I found a Steiff heath sheep at a many years, and about five years ago we discovered firm that it refers to pricing at the middle of 1921, with a flea market. At home, I went straight to my Steiff book Depending on the particular model, plastic eyes our passion for the old Steiff catalogues. Despite surcharge of 10% on the spring prices. The information is to find out exactly how old it is. Sadly, though, the were already being used from 1961. The transition searching intensively, we only rarely find items from still provided in German Marks, whereas later flyers – and book does not contain the heath sheep with this item period from glass to plastic eyes appears to have been before 1943. Which made us even happier when we in particular the extracts from the main catalogues – no number. Could you please help me and tell me when it about 12 years, as a number of Steiff animals and bears of found a catalogue page that appears to be very old. As longer show prices. Instead, there were corresponding was made? The heath sheep is called Snucki, and the the early 1970s still had glass eyes. The choice of material it contains no indication of the year it was printed, we price lists for the German market with information in the item number on the flag is 6317,00. I am attaching a used for the eyes was determined by factors such as the are contacting you to ask for your help with dating it. more stable Goldmark. Yours is a particularly interesting, few pictures of Snucki. size, the model and the length of the particular item's fur. Many thanks in advance, almost museum-worthy document – our warmest congrat- Thank you for your help! Family F. from B., by e-mail ulations on finding it! D. L., by e-mail

Your catalogue sheet is a single advertising flyer from EXPERT INFO: Your "Snucki" was a new item in the year 1959. The name 1921. The exact name of this kind of printed product is a is derived from the word Heidschnucke, which refers to Preisblatt (“price sheet”). More and more of these individ- Among the items on this price sheet is the only a group of three types of moorland sheep from Northern ual flyers were printed in the years after World War I to series-produced Steiff animal to be made of real fur: Germany. Snucki was produced in four sizes, and also as a provide information on prices, which were constantly in- the goat was only included in the range in 1920 and display animal. The 17-cm version was available between creasing because of inflation. Some of these flyers, which 1921. The time of crisis after WWI required the greatest 1959 and 1967 under the number 1317,00, and from 1968 are printed on both sides, are also known as "supplements circumspection and the use of every single available until 1974 under the number 3500/17. The number 6317,00 to the main catalogue", accompanied by the appropriate resource. Some records have been preserved that on the flag of your version, which was probably attached at year. They were issued in this form in particular between document the production of full- and half-aprons made the works, refers to a young animal made of mohair and 1921 and 1923. Similar flyers continued to be printed after of linen as well as file handles made of beech wood. standing 17 cm tall, was given to several animals between 1923 – the year of the so-called hyperinflation – although 1959 and 1967, including the cat "Gussy" and an elephant. they contained more information on new issues, and were However, there is no risk of confusion here. One possib- no longer required for constant price amendments. le explanation is the chamois that was produced during this time. It is so similar to the Heidschnucke sheep that it is highly likely that a less-experienced member of staff could easily have confused them. In this case, part of the day's production probably ended up on the market in this form. Such "slip-ups” are rare, but not unheard of on the collectors' market. In order to prevent imitation, items such as these should not be over-valued, but instead be considered as curiosities. Your Snucki dates back to between 1961 and 1967, as it already clearly has plastic eyes. A more specific date could only be estab- lished on the basis of the original retail price, which retailers often recorded on the back of the chest tag. Extract from the novelty catalogue of 1959 with the correct item number. 36 History History 37

This toy came in a handled, cardboard box. It included Time capsule wooden parts and shapes that children could use to Another fascinating glimpse into images design and build a variety of playthings – trains, from Steiff’s past. trucks, waggons, zoos, flower gardens, and other diorama elements. While many collectors are experts Wood has been a very important "ingredient" in Steiff's toy production on Steiff’s legendary plush since the turn of last century. The company's early Teddy bears, animals, animals, few have the and dolls were partially or entirely stuffed with excelsior, which is fine same familiarity with strands of shaved wood. Charming pull toys on wooden wheels, including these somewhat basic, "record" style monkeys, debuted in 1912. That same year, "wobbling" even primitive, wooden animals on eccentric wooden wheels also were introduced. In the years playthings. ahead, Steiff also figured out a way to create stuffed toys made from paper- plush when traditional woollen fabrics were not readily available from around 1919 through 1921.

Steiff has a lesser known tradition of manufacturing quality all-wood toys. The company is located in southern Germany, in an area with many trees and forests, insuring a robust supply of this natural resource. Towards the end of World War I, and through the 1930s, Steiff signifi-

cantly increased the num- Post war, wooden toys ber of exclusively wooden as pull toys, building sets, Editor’s Note: Claire Steiff toys, and toys with wooden blocks, and puzzles Meisel uncovered this un- features, in their appeared in the line usual wooden toy catalogue catalogues. It is a little through the mid-1970s. in her personal collection known fact that Steiff This catalogue dates from and shares images from produced a small line of 1969 and features a num- the booklet in this edition of painted, wooden furniture ber of wooden construction our “Time Capsule” feature. for children in the early toys. The "Kombibox" was 1920s. produced from 1969-1973. 38 Contest Contest 39

You can submit your entry via traditional mail to: Steiff Club, Margarete Steiff GmbH, P. O. Box 15 29, 89530 Giengen or via e-mail at [email protected] as per the Contest: A family affair conditions mentioned below. Good luck! Match each nephew to their Steiff contributions Prizes are: 1st prize: A Love Teddy bear (item no. 006470) worth 249.00 euros to win! 2nd prize: A Great Escapes Edinburgh Teddy bear in gift box (item no. 026911) worth 129.00 euros

What might have happened if Margarete Steiff had not had her nephews 3rd prize: A Scary Cat (item no. 683602), worth 119.00 euros around her? The world of play would be a much poorer place. As a family of many talents, they created toys that became “friends for life” – setting a 4th to 10th prizes: A Steiff item of your choice, worth 50.00 euros each. very special standard of quality and building an international brand which thrives to this day.

In previous issues of the Steiff Club magazine, we featured Margarete’s six 1st prize nephews and outlined their roles within the company. Test your memory about the achievements of each, and you could win one of the prizes listed on the following page.

QUESTIONS: YOUR ANSWERS: Crystals from Swarovski®. Swarovski® is a registered trademark of Swarovski AG. A Ernst Steiff 1 Managing Director responsible for creating the world’s first Teddy bear, the toy that forever revolu- B Otto Steiff tionized the way children play. Developer of many other ground-breaking inventions.

2 Responsible for the creation and implementation of C Hugo Steiff 2nd prize the legendary “Button in Ear” trademark, introduced in 1904, which clearly differentiated Steiff products from those of its competitors. D Franz Steiff

3 Engineer credited with the invention of the seamless conveyor belt, (eventually manufactured inside the Steiff factory), which added diversification to the company’s product portfolio. Fill in the correct letter! 4 Introduced assembly-line production to the Steiff factory. Patent-holder for internal mechanisms such as the “tail-turns-head” system which added movement to many Steiff animals. E Richard Steiff

5 Executive devoted to building Steiff’s export business in countries such as England, the United States, and 3rd prize France.

6 Nephew who gave the Teddy bear its voice through F Paul Steiff the invention of the growler. Talented artist whose sketches have been featured on Steiff packaging. 40 Venues Venues 41

Perfect presentation of Steiff's history Special exhibition at the Teddy Bear Art Museum of the Steiff company. They lovingly illustrate and visua- lise the life of Margarete Steiff and the triumph of the in Billund. Teddy bear. There is also a flyer that tells the story of Steiff. Further Steiff Teddy bears can be admired in the museum's permanent exhibition, and there are naturally also Teddies available to purchase in the Teddy bear shop. In the August 2018 issue, we reported on the opening of the Teddy Bear Art Museum in Billund in Denmark. Now the history of the Steiff company The Steiff special exhibition is on until the middle of is being presented there most impressively in a special exhibition. December 2019. For further information on the museum, please go to TeddyBearArtMuseum.dk.

The museum, which measures over 700 m2, houses many rarities and special items that have never before been seen in Denmark. The objects all come from the company's own archive in Giengen. The Steiff archives, which are not open to the public, contain almost every single item ever produced by Steiff. Manuela Fustig, long-term employee at Steiff, worked with museum director and Teddy bear designer Gitte Thorsen to choose a selection that illustrates the development and tremendous variety of Steiff products. There are originals dating back to 1898, strange prototypes made of plastic and rubber that never went into production, figures from films and TV, and many more. There is also a black raven named Hucky of 1967, who is in mint condition because he has never been played with. Unlike the 26 Steiff ravens in Patrick Otley's private collection. His ravens have been loved by children – and clearly illustrate the effects that can have on them. Large wall pictures impressively explain the history of Steiff and the development of the trademark "Button in Ear".

The colourful and appea- ling images by the Argen- tinian illustrator Alejandro O'Kif are every bit as fascinating as the history 42 Venues Venues 43

Steiff worlds Steiff in Romania Where the brand is presented and represented First flagship store opened in Bucharest. with enthusiasm and dedication.

In earlier issues of the Club magazine, we presented the Steiff shops in Düsseldorf, Stuttgart, Hanover, Sulzbach, Munich, Ludwigsburg, Mannheim, Bremen, Frankfurt and Westerland. This year has also seen several new openings, with shops in Metzingen, Ochtrup and Konstanz. However, we have also acquired various other new Club retailers who are committed to the brand and to our Club members.

Konstanz colours, is available on an area of over 220 m2, and as On 1 April 2019, Steiff acquired another shop from the part of the Steiff community, the former team of the Kids Kids Fashion Group, and is now running the former Sons Fashion Group will now guide interested customers & Daughters Galerie in the old town of Konstanz as a Steiff through the world of Steiff. shop. Customers can now admire the impressive range Ms Schiemenz and her team are looking forward to your with the "Button in Ear" on an area measuring 116 m2. visit! Steiff is proud not only to have taken on a further Steiff Steiff Outlet Ochtrup / DOC Ochtrup / Laurenzstraße 51-55 shop in Southern Germany, but also to be able to welcome / 48607 Ochtrup, Germany all former employees of the S&D Galerie into the Steiff community. The shop in Konstanz is an authorised Club retailer. Metzingen Ms Nickolaus and her team are looking forward to your A new soft toy paradise opened in Metzingen on visit! 3 December 2018. The cosiest soft toys, collectors' items Steiff Shop Konstanz / Hussenstraße 8 / 78462 Konstanz, and fashion trends for babies and toddlers can be found Germany on a total of 185 m2 over two floors at the Outlet Metzingen. Thanks to the light-filled rooms and warm, friendly Ochtrup atmosphere, the shop is perfect for dreaming and The official opening of the first Steiff flagship store in The Steiff Romania team will be anxious to meet the On 18 March 2019, Steiff acquired the Steiff Outlet at the relaxing. Bucharest was held on 12 April 2019. Located in the heart market demands and with promptitude they will response McArthurGlen Outlet Center in Ochtrup from the Kids Ms Kalbfell and her team are looking forward to your visit! of the city, the Steiff store presents the variety of Steiff to each customer's request in accordance with the Steiff Fashion Group. The entire Steiff range, in all its glorious Steiff Outlet Metzingen / Schlossstraße 29-31 / plush toys as well as baby and children‘s fashion in a philosophy. 72555 Metzingen, Germany 100-square-metre space. Ionut and Adrien Casuneanu, owners of Magna Design, together with Ralf Fahrig, Steiff Since the arrival of Steiff in Bucharest, the famous Area Sales Manager Europe cut the red ribbon, symbol- products with the “Button in Ear” have started to attract ising the new beginning of a hopeful success story in curious customers of different ages. By far, the cuddly the Romanian market. The event was attended by VIPs, prize is won by the Steiff Teddy bear, but even so, the rest journalists, social-media influencers, friends and visitors of the Steiff stars are conquering the hearts of Romanians and was a great success based on sales and promotion in one at a time. media coverage. Magna Design SRL is the official distributor and retailer of The major plan for the next 3 years is to continue the Steiff products on the Romanian and Moldavian market. expansion on the local market with a second store in We invite you to visit the Steiff shop in Pictor Constantin Băneasa Shopping City Mall in order to be more visible Stahi Street No. 1, Bucharest or online at www.steiff.ro. for the target customers. Besides that, the most ambitious plan is to go beyond borders and open the first Steiff store in Chișinău, Moldova. 44 Venues Venues 45

"FAO Schwarz was built on in-store experiences, which more than 140 employees, all who were hand-picked to has made it a global destination over the years,” said bring the magic of FAO to every customer who decides to David Conn, CEO of ThreeSixty Brands, owners of the “Return to Wonder” at Rockefeller Center. FAO Schwarz brand. "We are bringing back the wonder- ment of toys and a deep nostalgia for the larger than life If you’re a Steiff experience that FAO Schwarz has offered to parents and enthusiast planning a children alike for over 150 years." visit to New York City, your trip simply won’t With a nod to the deep history of the brand in New York be complete without and a wink to its future, the new store, designed by Chute a visit to FAO. You’ll Gerdeman, capitalizes on the Art Deco architecture of its experience world-class Rockefeller Center home and amplifies memories of the shopping that FAO has best FAO experiences from years past. always been known for – now reborn for a new In keeping with tradition, FAO Schwarz toy soldiers are generation. stationed outside of the main entrance, but their look has been updated with brand new uniforms designed by Supermodel Gigi Hadid International Supermodel Gigi Hadid. The contemporary was dressed in FAO’s uniform, which will be worn at all FAO stores as the brand signature colours, right expands internationally, draws from Gigi's own nostalgia down to the tips of her of childhood visits to the renowned toy bazaar. fingernails.

From the 49th Street A touch of the old with the new: the latest interpretation of the iconic FAO Schwarz toy soldier uniform. entrance, guests are greet- ed by FAO's memorable three-story, three-dimen- sional clock tower, a senti- A triumphant return mental favourite from the shop’s previous location FAO Schwarz re-opens its doors in New York City. at 767 Fifth Avenue. (The Steiff department is located on level 2 just behind the clock tower.) Throughout its 157-year history, there have been many “red letter” days for famed U.S. toy retailer FAO Schwarz. But perhaps no date has been The famous FAO Schwarz more significant than November 16, 2018 – the day the childhood dance-on piano has re- landmark re-opened its doors with a sparkling new flagship location at turned and is also featured 30 Rockefeller Plaza in New York City after a three-year absence. on the second floor. The new and improved piano is reflected on the ceiling In its latest location, the beloved toy store spans 2.5 levels collection of attractively priced plush toys for everyday above, and allows guests with over 20,000 square feet of signature toys, interactive play. And of course, the Steiff department wouldn't be to overlook the ice-skating experiences, and shops crafted to instill a world of wonder- complete without a full line of "Button in Ear" collectibles, rink below at Rockefeller ment and deep nostalgia for parents and children alike. including rare limited editions and astonishingly life-like Plaza. Expert piano studio animals, each exquisitely designed and crafted by dancers teach visitors of all One of the iconic brands making a grand return to the hand. ages and skill levels how to store is Steiff, the retailer’s oldest vendor. The two compa- play songs on the famous nies have partnered for more than a century. It is widely “We are thrilled to continue our long and storied part- super-sized keyboard. believed that FAO Schwarz was the first retailer to sell nership with FAO Schwarz,” said Jim Pitocco, President Steiff products in the United States. of Steiff North America. “When it comes to toys, these are More than a toy store, two of the most prestigious names in the world. We are FAO Schwarz is a place of Margarete Steiff GmbH is bringing an exciting new line to honoured to be among the top-performing brands in this imagination and discovery. Even the famous clock tower, a fixture for years at the previous location, has re-emerged FAO Schwarz with the contemporary "Soft Cuddly Friends" new location." The toy emporium has from retirement for the FAO Schwarz return. 46 Venues Calendar 47

Introducing: Club events New Club stores. Germany 03/09 Mayersche Buchhandlung GmbH & Co.KG, Aachen tel. +49 (0)241 47770 05 + 06/09 Galeria Kaufhof GmbH, Oberhausen tel. +49 (0)208 8230-379 10/09 Spielwaren Letzel, Heilbronn tel. +49 (0)7131 83986 MAX FRITZ, Waldshut-Tiengen 11/09 Heinrich Roskothen, Duisburg tel. +49 (0)203 20280 In 2018, we were fortunate 12 + 13/09 Galeria Kaufhof GmbH, Düsseldorf tel. +49 (0)211 1391236 to add the Max Fritz toy 12. + 20/09 Steiff Shop, Stuttgart tel. +49 (0)711 25992043 shop in Waldshut-Tiengen 14/09 Spielwaren Kurtz GmbH, Stuttgart tel. +49 (0)711 2385234 as an authorised Steiff 26/09 Steiff Shop, Düsseldorf tel. +49 (0)211 8681758 Club store. At their shop 27/09 Spielwaren Lütgenau, Dortmund tel. +49 (0)231 549050 27/09 Galeria Kaufhof GmbH, Köln tel. +49 (0)221 2234501 in the heart of Tiengen, 28/09 Galeria Kaufhof GmbH, Wuppertal tel. +49 (0)202 499268 owner Klara Maier and 10/10 Spielwaren Reindl, Fürstenfeldbruck tel. +49 (0)151 16200413 her daughter Susanne are 16/10 Galeria Kaufhof GmbH, Mönchengladbach tel. +49 (0)2161 2780 completely dedicated to the 18/10 Spiel & Freizeit Wagner Goetz & Storz GmbH, Freudenstadt tel. +49 (0)7441 7609 interests of Steiff 18/10 Galeria Kaufhof GmbH, Bonn tel. +49 (0)228 5160 enthusiasts of all ages. But 21/10 Max Fritz, Waldshut-Tiengen tel. +49 (0)7741 2791 not only those, because 24/10 Wilhelm Witthoff OHG, Gütersloh tel. +49 (0)5241 92300 the 260 m2 retail area 25/10 Ernst Stackmann GmbH & Co. KG, Buxtehude tel. +49 (0)4161 506673 26/10 Steiff Shop, Berlin tel. +49 (0)30 88625006 arranged over three floors 06/11 Galeria Kaufhof GmbH, Mannheim tel. +49 (0)621 380450 contains toys of every ima- 07/11 Silvias Bärenstube, Kerpen tel. +49 (0)2237 921701 ginable kind. 08/11 Steiff Shop, Nürnberg tel. +49 (0)911 2355074 The shop quite justifiably 08/11 Steiff Shop, Mannheim tel. +49 (0)621 18142308 describes itself as "still a 09/11 Steiff Shop, Köln tel. +49 (0)221 25899100 proper toy shop", and by its own statement appeals for its professional competence, friendly staff and excellent advice. 09/11 Steiff Museum Shop, Giengen tel. +49 (0)7322 131 731 Susanne Maier: "We try to fulfil all our customers' wishes, and manage most of them! I think that's where our strength 13/11 Steiff Shop, Frankfurt tel. +49 (0)69 21995053 lies." 14/11 Steiff Shop, Wiesbaden tel. +49 (0)611 1666999 Thursday, 5 to 16/11 Galeria Kaufhof GmbH, Hannover tel. +49 (0)511 3601437 Max Fritz, Hauptstraße 50/52, 79761 Waldshut-Tiengen, Germany, [email protected] Sunday, 8 December 2019 21/11 Steiff Shop, Bremen tel. +49 (0)421 33659527 Giengen Steiff 22/11 Steiff Shop, Hamburg tel. +49 (0)40 32526264 Pain D'Épices 29/11 Mukk Kinderwelt GmbH, Münster tel. +49 (0)251 97959530 Advent Market This name has resonated for more than 50 years in one of the most beautiful covered passages in Paris: the Passage Jouffroy, in the heart of the 9th arrondissement. When the Passage was opened in 1872, a toy store was created in Paris Austria/Switzerland for the first time and offered something amazing and unique: miniatures. The shop's success was immediate and soon 14/09 Steiff in Wien Unterguggenberger & Co. KG, Wien tel. +43 (1)5124896 afterwards it began offering collectible bears and its own bear kits for sale. 14/11 Steiff Galerie, Zürich tel. +41 (0)442124626 Today more than 80 French and European craftsmen work to provide exceptional toys or miniatures at the shop. The Pain d'Épices "also"-boutique offers its visitors a unique experience in a vintage environment, a touch of softness in Netherlands/France the oldest toy shop in Paris.... 17/08 Calin' Ours, La Baule tel. +33 (0)251 750321 Olivier and Nathalie Dijon and their team will be happy to 26/09 Terre d'Ours, Straßburg tel. +33 (0)388 245754 welcome you to the space set up for our brand on the 1st 28/09 Berelijn, Dordrecht tel. +31 (0)78 6318028 floor of their store; you will find in this magical place a 19/10 Hesemans, Breda tel. +31 (0)76 5212310 large choice of the Steiff range, both in the collectible and 24/10 Il était une fois un autre monde, Paris tel. +33 (0)145482110 child range. 07/11 L'Eléphant Rose, Pain D'Epices, Paris tel. +33 (0)147700868 Their first Steiff Club event is scheduled for Thursday, 7 November, 2019. Sweden Pain d'Epices runs also three other stores in Paris, under 26/10 Margarethas Dockskap, Kosta tel. +46 (0)70 9287769 the name Eléphant Rose. There you will also find Steiff Subject to change. Please contact the products! UK Club stores or organizers for further information. Pain d’Epices, 29-33 Passage Jouffroy, 75009 Paris, Jarrold & Sons Ltd., Norwich You will also find the Tel. +33 (0)147700868. 19. + 20/10 Saturday: Children's workshop, Sunday: Teddy bear tel. +44 (0)1603 660661 dates at steiff.com workshop. Point of contact [email protected] 48 The Club Page The Club page 49

Give a gift membership, recruit a new member or Application form OO I would like to become a member of the Steiff Club renew your membership very easily. OO I would like to give a gift membership in the Steiff Club OO I am a member and would like to recruit a new member (A gift membership cannot be combined with recruiting a new member.)

As a Club member, you probably already know the benefits Our current gifts if you recruit a new member Details new member: O Miss O Mrs O Mr I wish to pay my membership subscription for that membership brings to you. But perhaps you've forgotten (delivery as long as stocks last): OO one year (50 EUR /60 CHF / 42 GBP) some of the details, or would like to recruit a new member to First name, surname Please complete in clearly legible block capitals! OO two years (90 EUR /100 CHF / 75 GBP) share in the fun. If so, we would welcome them warmly! OO three years (130 EUR /150 CHF / 105 GBP) for a 1-year membership: THE CLUB BENEFITS Chinchi chinchilla, 18 cm, item no. 070143 Address non-European countries (exluding the USA) »» Exclusive Club editions Hazel rabbit, 11 cm, item no. 033049 OO one year: 100 EUR »» Annual high-quality gift Mini Teddy bear lucky charm, 9 cm, item no. 039836 Postcode, town OO two years: 180 EUR »» Invitation to Club events OO three years: 250 EUR »» The Steiff Club magazine free to your door Country »» Current product information »» Free admission to the Steiff museum O by direct debit (until cancelled, throughout Europe in Euros only) Telephone no. The Steiff Club membership card account holder bank This membership card allows you to enjoy E-mail privileges such as free entry to the Steiff museum in Giengen. The card also means IBAN you can benefit from special offers at various Date of birth

Gültig bis Steiff events. Mitglied seit Expiry date BIC Mitgliedsnummer Member since Membership number for a 2-year membership: Your Club store (if known) 09.10.18 13:13 The Steiff Club magazine Hummi Humboldt penguin, 35 cm, item no. 057113 A01916_Club_Mitgliedskarte_2019_8%.indd 1 In the Steiff Club magazine you can find lots Amazi Amazon river dolphin, 35 cm, item no. 063008 Details gift giving person or member recommending: O Miss O Mrs O Mr O by bank transfer to one of the following accounts

of interesting information and the latest news Pendant Tiny Teddy bear, 10 cm, item no. 039386 National Westminster Bank Plc., Branch sort code 60-04-04, regarding Steiff and the Club. The magazine First name, surname account number: 25635719, account name: Margarete Steiff GmbH, will be delivered free to your door twice a year IBAN: GB79 NWBK 6004 0425 6357 19, BIC: NWBK GB 2L (in February and in August). Address Deutsche Bank AG, Heidenheim, IBAN: DE21 6137 0086 0202 7530 02, BIC: DEUT DESS 613 The Club events At Steiff Club events like-minded enthusiasts Postcode, town can talk shop with experts and compare notes Duration of membership: The personal membership year begins on 1st February, 1st May, 1st August, or 1st November depending on in which quarter with friends. They get to know the novelties Country the application is received and lasts for one year. Membership is automatically of Steiff and only here the Event Teddy bear renewed for a further year, unless cancelled within the period specified in the is available. At the events, special items only renewal notice the Steiff Club sends to every member. Gift memberships are available in selected countries are also on offer Telephone no. not renewed automatically. At the end of the personal membership year, the membership can be renewed by the person who placed the order or the members as special highlights. themselves. E-mail Online offers for a 3-year membership: Right of withdrawal: You have two weeks in which you may cancel the In the Club selection at steiff.com, you will find Wildlife Giftbox elephant, 11 cm, item no. 026935 membership application in writing. Please write to the following address in good Date of birth time: Steiff Club, Margarete Steiff GmbH, Postfach 15 60, 89530 Giengen an der the Steiff swap meet, downloads and much Petsy Teddy bear, 35 cm, item no. 012440 Brenz, Germany more. Necklace little bear, 7 cm, item no. 605178 Membership number (only when you recruit a new member) Notes on data protection: By providing your signature below, you confirm The exclusive Club editions that you give your consent to your data given above being processed by Please send the first mailing to: Margarete Steiff GmbH, the Steiff Club, and your Steiff Club store. The data will be As a member, you have the possibility to O the recipient of the gift membership O me personally processed confidentially and in accordance with the data protection regulations purchase special Club editions, either from a (A gift certificate can be downloaded from steiff.com) of the Steiff Group, the EU's General Data Protection Regulation (GDPR), the Club store in your area, via postal direct order, German Data Protection Act, and further statutory regulations. Any passing on of by fax, or on steiff.com. Each member receives My preferred gift (when you recruit a new member) data to third parties will take place exclusively for the purpose of the contractual relationship, e.g. for handling payment transactions, sending Club information, a personalised order form for the Club editions. and invitations to Club events. If you have any further questions, comments, or require information about your data, please contact the Steiff Club, Margarete The annual Club gift Item no. Name Steiff GmbH, Postfach 15 60, 89530 Giengen an der Brenz, Germany. Every membership year you will receive an

exclusive Steiff gift. It will be sent to you after Delivered free of charge to your door while supplies last. The gift will be sent renewal of your membership at the end of this approximately 4 to 6 weeks after receipt of the new member's subscription. You Date Signature month. The membership years begin on 1st will receive a notification by mail or e-mail giving you the voucher code for 75 €. February, 1st May, 1st August, or 1st November. Cash payment is not possible. Recourse to courts of law is likewise excluded. You have several possibilities to answer: Cut out or copy the form and send it by post to the Steiff Club, Margarete Steiff GmbH, Postfach 15 60, 89530 Giengen Members renewing for two or three years will or fax it to: +49 (0)7322 131-476. receive their annual gift with the first ship- or a 75 EUR voucher for the Steiff online shop The easiest way is per online application at steiff.com ment of the Steiff Club early in February. (Germany, France, Austria, Benelux and UK). Place/Date Signatures of person who is recommending and new member This application is valid until 10 December 2019. 50 Favourite Favourite 51

A unicorn's magic No matter your age, you’re sure to fall for Fabella.

Even though she was only seven years old, Lina liked to You know what? I’ll bet she’d look great in your bedroom. consider herself a mature and sensible young lady. She It’s even the kind of heirloom you could pass down to your did not believe in ghosts, mermaids, trolls, dragons, or own daughter one day,” she added. monsters of any sort. She had long since abandoned the Tooth Fairy, Santa Claus, and the Easter Bunny, along with Yes, Lina thought to herself, her Mom had a point. This anything else she considered a “fantasy.” Most of all, she was something special, much more than an ordinary toy. hated things that were too “girly” or “cute.” It would be an object that a person of any age would be pleased to own. And it would, indeed, look wonderful in In Lina’s mind, she wasn’t a child of seven – she imagined her bedroom. Besides, if Grandmother wasn’t too old for a herself as closer to age 17. She liked reading non-fiction Studio Steiff animal, why couldn’t Lina enjoy one, too? books, drinking tea, shopping for new clothes, and texting with her friends. Under no circumstances did she consider With that realization, Lina’s restraint suddenly vanished. herself a “kid,” despite her young age. “Oh, Mother, may I please, please have her?,” she asked expectantly. So imagine her surprise that day in the toy shop with her Mother – the time she spotted Fabella, the Studio unicorn “Lately, I’ve been watching my little girl vanishing before from Steiff. This gorgeous mythical creature literally took my eyes, and at only age seven!,” Mother answered. “So, her breath away. At 100 cm tall, it was only slightly smaller yes, my dear, consider her yours. You have years and years than a real pony – like the one she had ridden at Grandpa’s left to enjoy her. But let’s not wait another minute before farm a few year earlier. Its fur was just as soft, too; and she bringing her home. Let’s welcome Fabella into our family found herself running her fingers gently through the uni- today!” corn’s mane. Almost hesitantly, she glanced into Fabella’s eyes and found herself immediately spellbound. Had there ever been a more breathtaking animal, whether stuffed or alive, mythical or actual?

But wait a moment – a unicorn wasn’t even a real animal; it was an object of fantasy. And unicorns could certainly be considered “girlish,” and definitely “cute.” Plus, wasn’t this just a stuffed toy, a mere plaything created for someone much younger than she? Slowly, the truth began to dawn on her…could it be that she actually wanted to bring Fabel- la home? Her mind raced and her bewilderment grew as she stood mesmerized before the unicorn.

It didn’t take her Mother long to realize the quandary her daughter faced. “That’s a very beautiful Steiff,” she said to Lina. “I’ll bet Grandmother would love that. She has lots of Steiff animals, you know.”

“Just look at Fabella’s sweet face and soulful eyes,” Mother Studio Fabella unicorn, continued. “She is so beautifully made, and so sturdy, too. item no. 501791. climate neutral

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