Gross National Happiness: Practice and Measurement
The Proceedings of the Fourth International Conference on Gross National Happiness, 24-26 November 2008
Edited by Dasho Karma Ura and Dorji Penjore
The Centre for Bhutan Studies
Gross National Happiness: Practice and Measurement
Copyright © The Centre for Bhutan Studies, 2009
ISBN 978-99936-14-52-4
Published by
The Centre for Bhutan Studies PO Box 111, Thimphu: Bhutan Phone: 321111, 321005, 335870/1/2 Fax: 321001 [email protected] www.grossnationalhappiness.com www.bhutanstudies.org.bt
Contents
Introduction vi
Keynote Address His Excellency Jigmi Y Thinley, Hon’ble Prime 1 Minister of Bhutan Remarks Nicholas Rossellini, Resident Coordinator of 9 UN System in Bhutan Measurement 1 Measuring Progress Towards GNH: From GNH Indicators to GNH National Accounts? Ronald Colman 15 2 The Analysis of Results of Research into ‘The Ideal Society’ in Japan, Sweden and Bhutan – Using the Indicators of Human Satisfaction Measure Terue Ohashi 49 3 The Global Project on Measuring the Progress of Societies: A global movement for a global challenge Jon Hall 87 4 Creating National Accounts of Wellbeing; a parallel process to GNH Nic Marks 102 Psychological Wellbeing 5 Can We Have Both Psychological and Ecological Wellbeing George Burns 127 6 The Nature-Nurture Debate: New Evidence Ragnhild Bang and Good News Nes 149 Time use
7 Time use and Happiness Karma Galay 169 Culture 8 Internalizing the Other–Cross Cultural Understanding in Arts and Education Ethel Lowen 209 9 Role of meditation in promoting happiness Khenpo Phuntsho Tashi 218 10 The Semantic Structure of Gross National Happiness: A View From Conceptual Metaphor Theory Carl Polley 228
Community Vitality 11 Development and (Un)happiness: A case Study from Rural Ethiopia Dena Freeman 241 12 Religious Institution Based Community- hood and Identity of a ‘Muslim Community’ Mohammed in a ‘Remote’ Rural Village in Bangladesh Kamruzzaman 257 13 To Think Like an Island: Three-Capital Juju Chin Shou Model in Pursuing GNH in Taiwan Wang 276 Ecological Diversity and Resilience 14 Institutional Challenges to ‘Patience’ in the Collective Management of Public Goods Ram Fishman 303 15 Status Symbols, Ecosystems and Sustainability Arthur Fishman 331 Good Governance 16 Good Organizational Practice and GNH: A Proposal for Organizational Performance Anne-Marie Indicators Schreven 331 17 Between Earth and Sky: Formal Organizations as Instrument in Creating GNH John Nirenberg 351 18 Do Information and Communication Technologies Further or Hinder Gross Jason Whalley National Happiness? and Kezang 368 19 ICT Key Role in the Economic Development of Haiti: Lessons from Pilot Projects in Rural Serge Miranda Haiti and Associated Directions of Frantz Verella, Contribution to the GNH Index and Tahar Saiah 391 Health 20 A Paradigm Shift in Health Care to Increase GNH Dr Chencho Dorji 413 21 Nature- Deficit Disorder and the Spirit of Wilderness Dave Augeri 436 22 Dynamic Aging Ethel Lowen 456
Education 23 Western Education, Socialization and Individualism Andrie Kusserow 467 24 Gross National Happiness in the Classroom – A Teacher’s Thoughts Meena Srinivasan 480 25 Conceptualising Education for Constitutional Monarchy System: Meiji Japan’s View and Masanori Approach Kakutani 487 26 Schools in Rural Areas and GNH: Endogenous Actions of Small Communities Michiyo Okuma in Japan and Sweden Nystrom 503 Living Standard 27 Shift in the Measure of Quality of Life viz-a- viz Happiness – A Study of Phongmey Gewog and Trashigang Town in Eastern Bhutan Vijay Shrotryia 525 28 Japan’s Paradigm Shift from Growth to Happiness: Slowing Down to Advance Junko Edahiro Wellbeing and Riichiro Oda 548 29 Food Security and Gross National Happiness Akiko Ueda 568 30 Optimal Condition of Happiness: Application of Taguchi Robust Parameter Prabhat Pankaj Design on Evidences from India and Deobra 582 GNH - The Way Forward 31 The Future of Happiness as a National Ross MacDonald Pursuit 613 32 Critical Holism: A New Development Paradigm Inspired by Gross National Hans van Happiness? Willenswaard 632 33 GNH: Changing Views, a Label for Quality Nille van Information Hellemont 672 Contributor’s biography 689
Introduction
The Fourth International Conference on Gross National Happiness was held in Thimphu, Bhutan, from 24 to 26 November 2008, against the backdrop of the global financial crisis. The conference which attracted 90 participants from 25 countries and five continents was attended by an average of 300 participants and observers. With the theme ‘Practice and Measurement’, the conference could not be held at a better place and time than Bhutan, the birthplace of GNH, and a time when the world is questioning the conventional growth model and its measurement system. At the national level, three historic events converged in 2008 for all Bhutanese to remember: the centenary celebration of the Wangchuck dynasty, and the coronation of the Fifth Druk Gyalpo, and the introduction of the constitutional monarchy through parliamentary election.
The structure of the conference consisted of a plenary session followed by three parallel workshops. A total of 48 papers (14 papers in five plenary sessions and 34 papers in nine workshops) were presented. Almost all papers have been categorised to fit into one of the nine domains of Gross National Happiness: i. Psychological Wellbeing; ii. Time Use and Balance; iii. Cultural Diversity and Resilience; iv. Community Vitality; v. Ecological Diversity and Resilience; vi. Good Governance; vii. Health; viii. Education; and ix. Living Standard. Papers related to measuring progress and development of alternative measure of wellbeing (Measurement), and those related to carrying the GNH forward into global network and development of innovative ideas for implementing GNH (The Way Forward) constitute two separate parts.
Excellency Jigmi Y. Thinley, the first democratically elected Prime Minister of Bhutan, in his keynote address said that the conference was “a special celebration of the timeless gift of GNH by His Majesty the Fourth King not only to the Bhutanese people but to vi Introduction human society in general. Gross National Happiness as the goal and purpose of development is the fruit of his wisdom born out of his dedication to understand, articulate and fulfil the innermost desire of his subjects. It served as the main motivator and basis of all his policies and actions during a glorious reign of 34 years.” He said that his “government has begun our spirited journey of combining democracy and GNH” and “have pledged to consolidate and strengthen the conditions that will enable each citizen to find happiness.” Since GNH must be first made measurable to make it practicable, promoting the ‘Practice and Measurement’ of GNH, he said, is the theme of the conference, and asked the conference to ponder over questions:
Is it enough for us to know how to measure happiness and to hope that this will influence policy-making? Is making GNH policies and programmes enough? What of political will and capacity given the fact that these, in a democracy, are responses conditioned by popular demands and aspirations? So, if people do not understand and favour GNH based policies, will politicians dare? And if they do, would they succeed? How do we begin? How do we internalize, beyond intellectual enquiry and statements, the values that we speak of? How do we as academics, thinkers, scientists, leaders and concerned citizens change our own way of life and behaviour?
Contemporary vocabulary and architecture of governance, he said, are not in perfect harmony with governance for GNH, and the traditional government structures, objectives and administrative norms have to be aligned with practices based on GNH measurements. Application of tools and criteria for selecting projects and programmes, and criteria for governing budget allocation would ensure that the common good (happiness) is the intended outcome of the government expenditure.
Prime Minister said that while he has been encouraged by practice and measuring aspects of GNH in many local communities around the world, the governments’ recognition of true progress and its measurement would come only when citizens and organizations act in unison, spurred by a new consciousness,
vii Practice and Measurement of Gross National Happiness stimulated by the collaboration of research institutions, and supported by enlightened people and leaders.
There is a big challenge of convincing people that happiness is a collective goal, not an individual pursuit, the maximization of happiness lay in rejecting consumerism, and limitless growth in finite world is impossible:
How does one create an enlightened society within which the citizenry knows that individual happiness is the fruit of collective action and happiness – that lasting happiness is conditioned by the happiness of surrounding individuals and that striving for others happiness is the most certain path to fulfilling experiences that bring true and lasting happiness? How does one go about persuading people to adopt a new ethical paradigm that rejects consumerism? How do we convince them that the dogma of limitless productivity and growth in a finite world is not only unsustainable and unfair to future generations but that it squeezes out social, cultural, spiritual and aesthetic pursuits?
Economic growth for poverty alleviation is unjustifiable without an equitable redistribution, and the present belief in making more money to fix environmental problems is like “killing the patient to cure the disease”. The address ended with a hope that if GNH is to become a new world order, it is today when the relevance and sustainability of the prevailing old order is being tested by multiple global crises.
Nicholas Rosellini, UN Resident Coordinator in Bhutan, in his statement to the conference explained that UNDP’s human development index (HDI) was developed to fulfil the need for an alternative yardstick for measuring human progress. He said that the conference should discuss and refine GNH as alternative approach from international perspective given the fact that none of the methods which attempted to move beyond purely materialistic interpretations of human progress have gained broad acceptance among the academics and development practitioners. The GNH philosophy, he said, has strong credibility to rekindle global concern for the common interest and the public good,
viii Introduction especially today when many countries face severe economic problems, “caused at least in part by our own excessive preoccupation with profit and consumption.” In the face of global financial, food and fuel crises, the old development paradigm must be re-assessed and an alternative one found, and in this, GNH continues to give a refreshing perspective to development. He mentioned that some of the indicators of GNH developed by the Centre for Bhutan Studies would be relevant to the UNDP- Oxford initiative in understanding the missing dimensions of poverty, and are being suggested for consideration as additional dimensions of poverty and development.
Measurement
In “Measuring Progress towards GNH: From GNH indicators to GNH national accounts”, Ron Colman, Founder and Executive Director of Genuine Progress Indicator (GPI, Atlantic) discuses the operationalization of GNH and measuring progress towards GNH. The first essential step, he writes, is the GNH indicators the Centre for Bhutan Studies has developed followed by development of a set of GNH National Accounts, because GDP is not an indicator, but an accounting system, and a new accounting system that reflects the constituents and components of GNH is needed to replace the GDP-based accounting system. Ron suggests that,
GNH approach and practice not only offer highly positive potential solutions to the current global economic crisis, but its most effective agents and standard bearers are likely to be the younger generation whose stake in a sane, secure, sustainable, and balanced world is probably the greatest of any demographic group.
Terue Ohashi, in “The Analysis of Results of Research into ‘the Ideal Society’ in Japan, Sweden and Bhutan -- Using the indicator of Human Satisfaction Measure (HSM)”, introduces Human Satisfaction Measures (HSM) she has developed to study the sustainability of the society through social indicator which includes the triple bottom line (society, environment and ix Practice and Measurement of Gross National Happiness economy), categorised as labour, health, education, gender, environment and income. With her HSM questionnaires administered to Japan, Sweden and Bhutan, her study provides suggestions for pursuing sustainability of the society.
In “The Global Project on Measuring the Progress of Societies: A global movement for a global challenge,” Jon Hall shares the origins, findings, and plans of the Global Project on Measuring the Progress of Societies. This global project, hosted by OECD in cooperation with number of international agencies, NGOs, national governments and others, promotes a deeper and broader assessment and understanding of progress in societies around the world, and provides a forum and a focal point for international effort for discussing and exchanging ideas and the development of best practice of measures of societal progress. The Centre for Bhutan Studies is one of many global correspondents of the project.
Founder and President of nef (the new economics foundation), Nic Marks in “Creating National Accounts of Well-Being: A parallel process to GNH” draws a parallel between the development of GNH Index and a GNH-based new accounting system process and nef’s attempts to create new accounts of Well-Being. Nic argues that as a direct consequence of different governments collecting and analysing economic data (and social and environmental to lesser extent), much is known about the material conditions of people’s lives, but not about their actual lived experience and their sense of personal and social well-being. It is to address this need and gap that nef has a programme for the government to collect data on a regular and on-going basis for developing a set of indicator for measuring the population wellbeing, and ultimately developing and promoting the concept of National Account of Wellbeing. The project’s ambition, Nic mentions, is to convert some of the successes of nef’s Happy Planet Index into a mainstream policy tool.
x Introduction
Psychological Wellbeing
George Burns, in introducing the term ‘Gross Natural Happiness’, establishes links between nature and human well-being, in that the nature’s positive benefits extends to the physical, psychological, social, and spiritual realms. Through extensive review of the research across various disciplines as well his many years of practical experience of using nature in psychotherapy, he argues that personal and ecological well-being, despite appearing to conflict with each other and are influenced by factors such as religion and culture, compliment each other. Human contact with nature enhances happiness, which in turn enhances ecological responsibility.
Ragnhild Bang Nes’s “The Nature-Nurture Debate: New evidence and good news”, opens the old debate by reviewing the new evidence from behaviour genetic studies on happiness and well- being. She also reviews the benefits from greater use of genetically informative designs due to their potential for advancing our understanding of both genetic and environmental risk and protective mechanisms, which is necessary for making better, more fully informed policy decisions.
Time Use and Balance
Karma Galay’s “Time Use and Happiness”, the only paper on Time Use and Balance, is the analysis of the Time Use domain of the GNH survey. Time use study data disaggregated at the level of gender, age, area of residence, employment status, family structure, income group, against various activities of work and non-work categories, he explains, is very useful for understanding the overall social transformation or change, as well as for designing comprehensive and balanced economic and social policies which would directly enhance well-being of societies through informed policy formulation. One significant finding from GNH’s perspective is the time allocated for activities
xi Practice and Measurement of Gross National Happiness
(volunteerism and other unpaid work) uncounted in GDP, which, however directly enhances the wellbeing.
Culture
Sharon Lowen, a renowned artist of Odissi classical Indian dance, explores the role of culturally specific performing arts in connecting to ‘other’ in her paper, “Internalizing the Other: A cross cultural understanding in arts and education”. Expanding out from within one’s cultural background to those less familiar (‘other’) is essential in creating a global community, and the entry into the cultural space ‘other’ dissolves fear of the ‘other’ and creates a sense of security and the happiness, as a direct result of connecting, understanding, celebrating, and sharing a larger human landscape.
In exploring the role of meditation in achieving happiness, Khenpo Phuntshok Tashi, Director of the National Museum of Bhutan, in “Role of meditation in achieving Gross National Happiness”, prescribes meditation as the key to finding happiness and peace to mind to the extent of introducing basic meditation practice in schools, colleges, community temples, and farm houses. One important egalitarian aspect of meditation is its accessibility to everybody and its low or no price. His paper explains the usefulness of meditation in destroying three root causes of suffering (desire, anger and ignorance) and providing anti-dote to three root causes of suffering and pride, jealousy, and miserliness; and its role in bringing happiness at individual, national and global levels. While everybody needs to practice meditation, leaders, decision-makers, and businessmen, desperately need meditation because they deal with many people and problems and make many decisions.
Carl Polley (“The Semantic structure of Gross national Happiness: A View from conceptual metaphor theory”) studies how conventionalized metaphors of public discourse regarding Gross National Happiness shapes the semantics of development in
xii Introduction
Bhutan, and propose ways in which the field of cognitive linguistics might contribute to planning and education for Gross National Happiness. The paper, using Conceptual Metaphor Theory which analyzes the patterns of meaning reflected in idiomatic figurative language, predicts that these semantic patterns can influence patterns of non-linguistic conceptual structure, including patterns of moral reasoning.
Community Vitality
Dena Freeman in “Development and (Un)happiness” presents an ethnographic case study of the impact of development project in rural Ethiopia. The project doubtlessly increased income, but not happiness. It rather brought in social and cultural changes which in turn destroyed the traditional community to the extent that the customary conflict resolution system was ineffective in dealing with the new social reality. Such impacts of development are not measured or noticed by the conventional development indicators. She suggests that any holistic wellbeing indicators, such as GNH, should involve detailed ethnographic study for understanding the real impacts of development on people’s wellbeing.
Mohammed Kamruzzaman’s paper “Religious Institution-based Community-hood and Identity of a ‘Muslim Community' in a ‘Remote’ Rural Village in Bangladesh” is about a religious institution (mosque) and its role in constructing the notion of community and community-hood through an ethnographic study of a ‘Muslim community’ in rural Bangladesh. Using the Resource Profiles Approach (RPA) and Subjective Well-Being (SWB) to understand the cultural constructions of community-hood in relation to the perceived religion, he argues that the notion of community and community-hood in the contexts of rural Bangladesh is multi-dimensional and culturally rooted.
Professor Juju Chin Shou Wang of National Tsing Hua University, Taiwan, develops an island-oriented GNH model of “think like an island” by focusing on natural, cultural and social capital, in his
xiii Practice and Measurement of Gross National Happiness paper “Think Like an Island: Three-Capital Model in Pursuing GNH in Taiwan”. The outstanding feature of GNH, he argues, is its focus on the Eastern world-view to deconstruct the long- standing practice of viewing the world largely through Western perspective and measuring the quality of life using Gross National Product (GNP). The market’s “invisible hands” has become an “invisible feet” that trample on society, producing the phenomenon of “affluent poverty” at the environmental and social costs. GNP-oriented development in Taiwan has brought about three GNPs: Gross National Pollution, Garbage, Noise and Pollution, GNP=NG(Guns)+NP(Pollution).
Ecological Diversity and Resilience
Ram Fishman, Columbia University, in his “The excessive influence of impatience in the collective management of a natural or environmental resource” discusses institutional challenges to the practice of far-sighted, “patient” policies, in order to avoid future damages, be they environmental or social. These challenges arise from the excessive influence of “impatient” parties in a participatory decision process. Collective action is necessary to manage open access and shared natural resource and without cooperation, stakeholders would tend to under-invest in the future of the resource (because the benefits of this investment will be shared by others while the cost borne by themselves only – “the tragedy of the commons”). Ram formulates his above arguments in a formal economic game-theoretic model and explains through a situation of a community seeking to manage a natural resource collectively to avoid the “tragedy of the commons” in which its members values the future differently, more impatient community members (through time discounting leading to excessive social “impatience”) would have an upper hand over the patient members since the former have less to lose from failing to reach an agreement (and resulting the tragedy of the commons), and they lose comparatively less than patient agent, because the fruits of cooperation lie in the future, not in the present, and hence more highly valued by patient agents. In such case, Ram suggests one xiv Introduction form of institutional schemes to remedy this situation by providing immediate compensation to impatient agent in place of reduced preservation of the resource.
In “Status Symbols, Ecosystems and Sustainability” Arthur Fishman, Professor of Economics at Bar Ilan University, Israel, explains why many of the consumption goods such as ivory which are much valued and loved are ecologically degrading and results in ecologically unsustainable production levels that lead to extinctions and depletion of these resources. Of many complex and manifold reasons, he points that these goods have assumed a status symbol for elites in traditional societies and cultures (“produced by traditional technologies that were dominated by natural conditions”) because of their ecologically low supply. Despite the availability and use of technologies for increasing the rates of production of these goods, a long-standing perception as a status symbol still remains engrained into cultural norms, and its direct consequence is the inability of the production to meet increasing demand (despite no intrinsically valuable functionality), which results in increased production through exploitative and unsustainable means, far exceeding natural rates, and at a cost to ecological stability and in an unsustainable manner. Targeted education policies to uproot the entrenched perception of some of these products as symbols of status, and their cultural perception has been suggested as the remedy to the situation.
Good Governance
In the first paper on good governance (“Good Organizational Practice and GNH: A Proposal for Organizational Performance Indicators”), Anne-Marie Schreven, an Honorary Counsel of the Netherlands in Thimphu, Bhutan, who is an expert on organizational development, proposes a development of performance indicators for Bhutanese organisations to measure their contribution to GNH. Her paper builds on the nation-wide organizational development exercise carried out in 2007 to xv Practice and Measurement of Gross National Happiness strengthen the bureaucracy and good governance. While good organizational development, practiced and applied widely, is most often driven by self interest of the organisation or leader to sell well, in Bhutan good organisational practice must go beyond the organisation’s self interest towards achieving the national vision of GNH or the wellbeing of the people.
In “Between Earth and Sky: Formal Organizations as Instrument in Creating GNH” John Nirenberg argues that to realize GNH through the lived experience of people in formal organisations, a compatible organisational infrastructure is required, and that one’s organisational experience is a source of happiness or suffering. He contends that the success of GNH index as measure of wellbeing would depend on re-evaluation of three causal variables: prevailing mental models determining the worldview and the role happiness play; individual capacity for, and expectation of, happiness as a by-product of working in organizations, and requisite organizational structures and processes that stimulate the creation of both happiness and profit as outputs. First two causal variables, he argues, may be amenable to the realization of the practical application of GNH, but the development of a compatible organizational infrastructure that enables and nurtures the realization of GNH through the lived experience of people in formal organizations would be a challenge for Bhutan.
The theme of the next paper by Mr. Kezang (IT Park Project, Bhutan) and Jason Whalley (Strathclyde Business School, UK), as can be inferred from the title “Do Information and Communication Technologies Further or Hinder Gross National Happiness?” deals with the relationship between ICT and Gross National Happiness, and their inherent tension. ICT has a significant role in promoting a sustainable and inclusive development, and creating a knowledge-based GNH society by empowering rural communities. But the increasing geographical coverage of ICT infrastructure and increasing array of products and services raise a number of issues: the widening digital divide
xvi Introduction that is accompanied by ICT growth and diffusion; the paradox of the economics of ICT development which favours centralisation and high population densities while GNH favour a more even- handed development process; and the impact of increasing diffusion and use of ICT on Bhutanese culture. The paper focuses on making ICT technologies available and affordable to reduce the digital gap.
“ICT Key Role in the Economic Development of Haiti: Lessons from Pilot Projects in Rural Haiti and Associated Directions of Contribution to the GNH Index” by Professor Serge Miranda of University of Nice Sophia Antipolis, France (with Frantz Verella and Tahar Saiah) discusses the ICT paradigm shifts of the last five years, which has benefited the developing countries, followed by the overview of a bottom up ICT approach in rural areas of Haiti adopted for sustainable economy conducted within a long term- strategy leading to the crucial role of mobile-learning platforms. Serge then discusses the development of four key coefficients as joint multi-disciplinary research for enriching the GNH index and other European contributions like Paradiso project.
Health
Despite significant improvement in health care services in Bhutan in recent decades, there is an enormous challenge facing the Bhutanese health sector due to resource constraints and increasing lifestyle- and stress-related disorders. Dr. Chencho Dorji emphasises the role of the Buddhist mindfulness and meditation in mitigating the effects of modernization and material desires in “Bhutanese Health Care Reform: A Paradigm Shift in Health Care to Increase Gross National Happiness”. He also explains the major shift from the doctor-centered “medical model” of treatment to a holistic, patient-centered bio-psychosocial approach to health care management, in addition to participation of the private sector in health care delivery for sustaining quality health care service in the country.
xvii Practice and Measurement of Gross National Happiness
Dave M. Augeri of Denver Zoological Foundation, US, calls for the recognition by all disciplines and professions the health benefits of Nature. In his paper “Nature-Deficit Disorder and the Spirit of Wilderness”, he explains the findings of research in health, medicine and psychology which support the hypothesis that Nature has some inherently positive effects on physical and psychological well-being. He supports his proposition that “Nature has positive effects on our physical and psychological well-being, changes our body chemistry and makes humans healthier and happier, but physical and psychological illnesses are increasing with loss of Nature” with scientific research evidence. He explains that as the humans destroy and disconnect themselves further from Nature, the incidents of physical and psychological illnesses are increasing, and the instinctive bond and deep affiliation humans have with Nature is not just aesthetics; it is rooted in our biology.
At 92, Ethel Lowen is the oldest participant at the conference, yet she writes (in her CV) that she is 92 years young. In her paper “Dynamic Ageing” she expands on a perspective that not only provides for personal happiness in senior years but expands circles of connections and friendships beyond retirement years, adding to the happiness of others. She explains that as we grow older we become more aware of the importance of being genuinely interested in the problems of our fellows.
Education
The first paper on education domain deals with every day dilemma every Bhutanese student also faces between value systems of the Bhutanese homes and the schools. “Western Education, Psychologized Individualism and Home/School Tensions: An American Example” by Professor Andrie Kusserow of St. Michael’s College, Vermont, US, discusses the tension faced by children of the poor American families between how they are socialized at home (‘hard individualism’) and how they are socialized in school (‘soft individualism’). The American xviii Introduction education preschool system emphasizes psychologised individualism and its values such as self expression, self- confidence, self-pride, uniqueness, independence, individuality. However, these values are not taught at homes. The author discusses the ways of harmonizing socializing psychologized individualism that reflect and promote Western cultural values and beliefs, and a home-based socialization of Buddhist values in Bhutanese schools.
Meena Srinivasan’s paper, “Gross National Happiness in the Classroom – A Teacher’s Thoughts” is couched on ever increasing complex global problems today and the role GNH values can play in promoting an ethical and ecological outlook that has the potential to make our world a better place for all peoples. She discusses her personal and classroom experience of teaching GNH in the American Embassy School in Delhi where she is a teacher. In her school students participate in ‘Happiness Lab’ and ‘Project Happiness’, meditate on compassion, understand dependant origination, and learn about deep ecology at an organic farm in India. She suggests teaching compassion, patience, tolerance, forgiveness, contentment, harmony and social responsibility in schools.
In his paper “Conceptualising Education for Constitutional Monarchy System: Meiji Japan’s View and Approach”, Masanori Kakutani of Hiroshima International University, Japan, offers implication and suggestions for Bhutan as it introduces a constitutional monarchy. By examining the Meiji Japan (1868- 1912), he explains the failures of the early national modernization, especially the borrowing of education ideas from the west. The failures, he contends, were due to pedagogical, financial and socio-political and cultural struggles. The Meiji introduced the constitutional monarchy to achieve national modernisation as well as to ease the political struggles among the three main forces: the Meiji government itself, traditional authority, and liberal forces. As a part of its education reform, a mission sent to Germany learned the significance of education to stabilise society. National
xix Practice and Measurement of Gross National Happiness modernisation was possible after education was used as a basis for organising society by the Meiji Japan. The education reforms were made within the framework of establishing a constitutional monarchy system, not introducing West-inspired liberal ideas at the expense of traditional systems and values. He suggests Bhutan to consider Meiji Japan’s case as a pilot example for using education reform.
Through case of two communities in Japan and Sweden Michiyo Kiwako Okuma-Nyström of Stockholm University (“Schools in Rural Areas and Gross National Happiness: Endogenous Actions of Small Communities in Japan and Sweden”) discuses (within GNH framework) the community struggle for sustainability and wellbeing of the pupils, their parents, and the community itself, and thereby prevent the closure of schools. The intrusion of neo- liberalism and its associated market principles such as effectiveness, efficiency, and freedom of choice into the field of education has resulted in closure of schools due to the decreasing number of community members and students. The school closure results in loss of the community, the school itself and the centre of the community, which for a small community means the beginning of a long process towards the death of the community.
Living Standard
“Shift in the measures of Quality of life viz-a-viz Happiness – A study of Phongmey gewog and Trashigang town in Eastern Bhutan” by Vijay Kumar Shrotryia of North Eastern Hill University, India, presents quality of life study results of Phongmey gewog and Trahigang town. The measures of quality of life survey conducted in 2000-2001 and a follow-up survey in 2005-2006 compares the variations in opinions on the importance, and satisfaction of a wide range of quality of life variables. The findings reveal that the improvement in the variables is not leading to a corresponding increase in life satisfaction, thus pointing that the life quality or happiness is much more than mere physical development. xx Introduction
Junko Edahiro and Riichiro Oda in “Japan’s Paradigm Shift from Growth to Happiness: Slowing Down to Advance Wellbeing” discusses Japan’s mixed records of economic growth in enhancing people’s happiness while the price paid by society in forms of environmental and social costs is exacting. They emphasise the proper understanding of underlying structures and mental models, not merely events and patterns, and suggest a systemic view for understanding it. To shift focus from the problem of blind faith in infinite growth in a finite world towards pursuing and understanding what constitutes happiness, they present a new framework and a new set of indicators for a more holistic view of happiness, with cases from Japan, such as a company shifting its primary goal from sales growth to enhanced GCH (Gross Company Happiness) and the “Candle Night” movement co-initiated by one of the authors.
Akiko Ueda (“Food Security and Gross National Happiness”) looks at the concept of food security through Gross National Happiness prism, not the conventional understanding of food security. She explores various cases relating to people’s food security, including production, circulation and consumption, and examines factors which would affect GNH indicators. By comparing and contrasting the conventional concept of food security and GNH, she explains that the former focuses only on the question of ‘what’ and ‘how much’, that is what is produced, traded and consumed, but lacks a critical perspective on the question of ‘how’, that is how food is produced, traded, distributed, and consumed. She suggests that understanding and addressing these questions are important in considering sustainability of food security.
Prabhat Pankaj and Roma Mitra Debnath, who are both professors at ILM Graduate School of Management, Delhi, in “Optimal Condition of Happiness: Application of Taguchi Robust Parameter Design on Evidences from India” answers the pertinent question of which array of conditions make into an optimal condition for happiness by quantifying optimal condition of happiness,
xxi Practice and Measurement of Gross National Happiness measured in terms of subjective wellbeing (SWB), using Taguchi Robust Parameter Design. The optimization results suggest that among the domain facet, a marginal change in good family life and wellbeing, good inter-personal relationship, and good employment and job satisfaction would cause a large change in happiness. While for lifetime pursuit of happiness, most important sources are yoga and meditation, principles and responsibility, and cultural participation. Among the extra-domain sources pertaining to global experiences, factors such as responsible political leadership and low inflation have been found most important. The paper suggests that a prudent public policy could address these factors and also account for ways to improve them for achieving greater happiness for greater number of people.
GNH - The Way Forward
Relationship between Gross National Happiness, sustainability and international justice is the theme of Ross MacDonald’s “The Future of Happiness as a National Pursuit”. The heart of his analysis is the potential conflicts between the interests of the current national population on one hand and the needs of those who live beyond its borders, the future generations, and the other sentient beings on the other. He places GNH firmly in the context of a universalised ethical framework that would become increasingly necessary as we enter into a future of unprecedented inter-national, inter-generational and inter-species competition over collective resources and opportunities. Central to his argument is a claim that all understandings of national obligation would have to be radically expanded if harmony and happiness are to be genuinely secured.
In “Critical Holism: A New Development Paradigm Inspired by Gross National Happiness?” Hans van Willenswaard of Suan Nguen Mee Ma Corporation Limited discusses a new development paradigm inspired by Gross National Happiness. He provides a provisional sketch of an awareness-expanding process in Thailand through the series of conferences on GNH. Submitted xxii Introduction as a discussion paper at the start of the GNH Movement Project which resulted from the Third International Conference on GNH held in Nongkhai and Bangkok in 2007, the paper compares and synthesises Gross National Happiness and other resonating concepts like Sufficiency Economy in Thailand for developing a framework for multi-stakeholder action and research focusing on a range of common development goals in the coming decade. The ultimate result is a consensus on a ‘new development paradigm’.
The last paper by Nille Van Hellemont, a historian and a graphic designer from Belgium proposes the development of a protocol for creating a GNH-label similar to the eco-label and criteria for well- being, in her paper “GNH: Changing Views, a Label for Quality Information”. The GNH label, she explains, will guarantee quality information especially in advertisement and publicity sectors by balancing the holistic needs of the individual, society and the earth. The existing ethical codes such as those on human rights, international anti-racism, and anti-slavery etc. can be used to develop a set of criteria as defined and controlled by competent international, national, regional and local authorities. The application of GNH-label will guarantee the qualities of the promoted product as well as well as information before advertisement. The visibility of the GNH-label will inform the consumers on the undoubted quality of products and message.
We would like to apologise to those participants whose papers could not be accommodated in this publication for the lack of space. Except for “Time Use and Happiness” by Karma Galay, none of the papers written by researchers of the Centre for Bhutan Studies, has also been published in this proceedings; they will be published separately.
To conclude, the Centre for Bhutan Studies would like to thank all the participants for their participation and papers. A group of fresh college graduates, who truly embody one of the important indicators of community vitality, provided their voluntary service both before and after the conference in providing logistic service
xxiii Practice and Measurement of Gross National Happiness and looking after the participants. The Centre would like to thank all of them for their service.
Once again, United Nations Development Programme in Bhutan funded not only the first national GNH survey but also the organization of the conference itself. The Centre is ever grateful for this assistance.
Lastly, the Centre for Bhutan Studies would like to dedicate the conference, the publication and all the positive outcomes to His Majesty the Fourth Druk Gyalpo Jigme Singye Wangchuck, the Author of Gross National Happiness, and to His Majesty the Fifth Druk Gyalpo Jigme Khesar Namgyel Wangchuck who personifies Gross National Happiness both in spirit and action.
xxiv
Keynote Address by His Excellency Jigmi Y. Thinley, Hon’ble Prime Minister of Bhutan
It is a great honour and pleasure for me to be with you this morning at the opening of the Fourth International Conference on Gross National Happiness. From the philosophical domain of esoteric discourse on the purpose and meaning of life at the first conference, we have now come down to the world of reality where most things unquantifiable are not saleable or deemed to be worthy of pursuit.
Having fully convinced ourselves that in order to make GNH practicable, it must first become measurable, this conference I understand, will discuss how best to promote the ‘Practice and Measurement’ of GNH. (I am glad that we have long rejected the notion of measuring happiness through the breadth of smiles.) Likewise, the view that attempts to measure happiness will run the risk of promoting and pursuing only those elements that can be identified and measured has not found support.
It gives me and my colleagues in the government immense pleasure to note that so many distinguished persons from many countries have considered it worthwhile to attend the conference. 25 nationalities are represented here today. To receive fellow pilgrims in the quest for a better world through GNH at this time of the year is of special significance to us for three reasons.
First, this year is of extraordinary importance in the history of our country. Our country became the youngest parliamentary democracy in the world after 257 years of theocratic rule, albeit as a dual system, and 100 years of a golden era under monarchy. It was probably the most peaceful transition to democracy. What is unique about the transition is that it did not come through the will of the people but by the will of a King whose selfless love for and trust in the people led him to convince them that the destiny of the country must lie in the hands of the people themselves and not
1 Practice and Measurement of Gross National Happiness depend on a single individual. Against strong resistance to change, the Bhutanese people finally accepted democracy not because of its inherent virtues but because they trusted their King.
A philosopher once said that trust is the basis of democracy and human rights rather than democracy and human rights being the basis of trust! I mention this point on trust as it is highly relevant to the vitality of institutions and communities, as well as to the way a democracy operates and affects our happiness. With such a sobering awareness, my government has begun our spirited journey of combining democracy and GNH. We have committed ourselves to ensuring that the trust of our Kings in the people and the people’s trust in us, the elected, are not betrayed. We have pledged to consolidate and strengthen the conditions that will enable each citizen to find happiness. To this end, the most important goal of my government is to establish, in our society, a democratic culture of trust in the constitution and the capacity to inspire and hold its elected leaders responsible and accountable.
Second and most importantly, you have come here just after the Coronation of His Majesty King Jigme Khesar as the Fifth Druk Gyalpo. The Coronation of His Majesty is of special significance for GNH for His Majesty and his reign personify GNH. The King has emphasized promotion of GNH as His responsibility and priority as made clear in His Coronation Address, “… whatever goals we have – and no matter how these may change in this changing world – ultimately without peace, security and happiness we have nothing. That is the essence of the philosophy of Gross National Happiness… I shall give you everything and keep nothing; I shall live such a life as a good human being that you may find it worthy to serve as an example for your children; …I also pray that while I am but King of a small Himalayan nation, I may in my time be able to do much to promote the greater wellbeing and happiness of all people in this world – of all sentient beings.” Bhutan has, yet again, been blessed with a great King who is compassionate and wise. His commitment to GNH is based on a deep understanding of the philosophy and the
2 Keynote Address conviction that it is through this that his people can be best served. GNH could not find a greater advocate and patron and this conference could not have been better timed.
And third and lastly, you are here during the period of the celebrations for the centenary of our monarchy that will extend up to 17th December. This is the year when all Bhutanese are single minded in their reflections on the amazing journey of our beloved country under 100 years of monarchy. Each of our Kings served the nation under extraordinary circumstances and endowed the country with legacies that have made this kingdom what it is today. In this regard, I consider this conference to be a special celebration of the timeless gift of GNH by His Majesty the Fourth King not only to the Bhutanese people but to human society in general. Gross National Happiness as the goal and purpose of development is the fruit of his wisdom born out of his dedication to understand, articulate and fulfil the innermost desire of his subjects. It served as the main motivator and basis of all his policies and actions during a glorious reign of 34 years. As the reality of our unsustainable, unfulfilling way of life becomes ominously and indeed, devastatingly clear in our troubled world, I believe GNH, seen as an alternative development paradigm, has become ever more relevant.
These events and the mood that pervades throughout this Himalayan kingdom offer an exceptionally expectant setting for the GNH conference which has returned to Bhutan after two highly productive sessions abroad. As a participant in all three international conferences in the past, I feel specially privileged to be able to welcome it back to Bhutan. In fact, the royal government considers this conference as one of the most important and meaningful activities of the Centenary celebrations.
This occasion evokes a sense of continuity, renewal of solidarity among fellow GNH pilgrims and creation of fresh bonds of partnership toward a worthy cause. In particular, we are very happy to have here with us, Dr Ron Colman, Director of GPI Atlantic who was the chief organizer of the landmark 2nd GNH 3 Practice and Measurement of Gross National Happiness conference in Halifax, Canada. That conference brought GNH to the broad-based attention of the people in North America. We are equally delighted to welcome Hans van Willenswaard and Hans Wallapa, the chief coordinators of the hugely successful 3rd International Conference in Nongkhai in Northern Thailand and in Bangkok. Through the Bangkok and Nongkhai conference, GNH was suffused, like the waters of Mother Mekong, through the Mekong Delta countries.
The breadth of participants in both these conferences were unprecedented, bringing in the Governor General of Canada, Prime Ministers of Thailand and Bhutan, politicians, corporate leaders, professionals, NGOs, youths, artistes, religious leaders and writers. The movement and practical actions the conferences generated are still rippling through places and societies in ways that have humbled us. You will be pleased, as I am, to be informed that the venue and hosts for our next conference has already been chosen. Please welcome Dr Susan Andrews, from Brazil, who will be instrumental in holding the 5th International conference on GNH in Brazil. My only request is that we now become more focused on translating the concepts of GNH into clear policies. For the organization of all the GNH conferences from the Bhutanese side, the UNDP has been exceptionally generous and a reliable partner. I would like to thank Nicholas Rossellini, UNDP Resident Representative, for his unwavering support.
Your participation in the past conferences has inspired, provoked and generated scientific inquiry and insights among ourselves and beyond. I have no doubt that the achievements of this conference will be no less. To you goes the credit for the widening interest in GNH and the growing conviction in the urgent need to search and find an alternative to our acquisitive, exploitative and insatiable way of life dictated by our faith in the infallibility of market forces which, in turn draw their power from the ambrosia of consumerism.
Over the years, due to the transmission of GNH by all of you, there have been attempts to practice and measure aspects of it in ways 4 Keynote Address that have and should always take into account local specificities and relevance. It is most encouraging to observe how aspects of GNH are being implemented in bottom-up, non-centralized ways, in many local communities around the world. Big shifts from governments towards what is recognition of true progress and how it should be measured may indeed only come when citizens and organizations, dispersed as they are, act in unison and convergence spurred by a new consciousness. Such actions are being stimulated by the collaborative activities of vanguard research institutions around the world that are supported by enlightened people and leaders.
Present here in this conference are key researchers from many leading edge research institutions. They include the statistical office of the OECD based in Paris, New Economic Foundation from London, and the International Cooperation Centre based in Osaka, Japan. The OECD, whose membership includes all industrialized and donor countries, is to be congratulated for having conducted a series of regional conferences covering all the continents on fostering and measuring true human progress. These culminated in the world summit in Istanbul, Turkey last year. I myself had the pleasure of being invited to participate in the Asian regional conference in Seoul and the global summit. These and such other activities demonstrate very clearly the growing concert to find a development model inspired by GNH.
Without being complacent, it would be most beneficial to intensify international collaboration on practices and measurements, while emphasizing the need to maintain focus on formulation of practical applications in terms of projects and programmes being rooted in the local where the real people are, and where genuine meaningful grassroots changes must take place. In this regard, it appears that developing measurements or indicators of progress for GNH may actually be easier than applying them to reshape public policy and action. The point of all attempts to measure holistic development is to persuade reconfiguration of public policies, restructuring or reorientation of institutions and
5 Practice and Measurement of Gross National Happiness transformation of human behaviour. To this end, we may even have to be bold enough to suggest alternatives to competitive politics whereby common purposes and visions are often defeated by conventional divisions of left versus right, pro-market versus socialism, electoral calculations versus long term interests. While everyone acknowledges globalization and the reality of the global village, politics at all levels need to transcend parochial, national or regional perspectives to respond to and act on global problems such as the depletion of shared resources and erosion of ethical and moral consciousness. Even as we welcome democracies as part of the solution, we must be aware of what philosopher Onora O’Neill said: “Democracy can show us what is politically legitimate; it cannot show us what is ethically justified.”
I dare say that contemporary vocabulary and architecture of governance are not in perfect harmony with governance for GNH. Practices based on GNH measurements will, I am certain, require changes in traditional government structures, objectives and administrative norms. To begin with, the tools and criteria for selecting projects and programmes need to be aligned with GNH. Then there are the criteria governing public budgetary allocation for realizing public goods. These are in need of revision just as the notion of what constitutes public good itself. For all I know, happiness, as a public good, does not feature as the intended outcome of most government expenditures. What will not change though is one challenge of public policy which is to enhance the well being of the individual without compromising the well being of the collective or vice versa. How does one achieve a judicious balance between the two? Is there a dichotomy?
As this august gathering discusses the subject of practice and measurement of GNH, I urge you to consider pondering the many questions that haunt me.
How does one create an enlightened society within which the citizenry knows that individual happiness is the fruit of collective action and happiness – that lasting happiness is conditioned by the happiness of surrounding individuals and that striving for others 6 Keynote Address happiness is the most certain path to fulfilling experiences that bring true and lasting happiness? How does one go about persuading people to adopt a new ethical paradigm that rejects consumerism? How do we convince them that the dogma of limitless productivity and growth in a finite world is not only unsustainable and unfair to future generations but that it squeezes out social, cultural, spiritual and aesthetic pursuits?
Even the justification for economic growth for poverty alleviation seems very shaky, unless we radically improve redistribution. Shamefully, little goes to poverty alleviation from the enormous wealth generated in the aggregate global economy. The same is applicable to the argument that we need to grow so that there will be money to fix environmental problems. To believe this is to believe in killing the patient to cure the disease. Evidence that we need to grow economically to be collectively happier is of course even scarcer among the rich countries. Well then, how does one advocate a new concept – definition – of productivity, wealth, prosperity and fulfillment that has little to do with material accessories and edging out the weak as compared to having more to do with social, psychological and emotional well being?
Is it enough for us to know how to measure happiness and to hope that this will influence policy-making? Is making GNH policies and programmes enough? What of political will and capacity given the fact that these, in a democracy, are responses conditioned by popular demands and aspirations? So, if people do not understand and favour GNH based policies, will politicians dare? And if they do, would they succeed? How do we begin? How do we internalize, beyond intellectual enquiry and statements, the values that we speak of? How do we as academics, thinkers, scientists, leaders and concerned citizens change our own way of life and behaviour?
I come now to the end of my humble address. Traditional wisdom tells us that new thoughts and ideas emerge from chaos and devastation. If GNH must be the new order, then the old certainly appears to be giving way as manifest in the multiple crises that are 7 Practice and Measurement of Gross National Happiness testing the relevance and sustainability of the prevailing order. The financial, energy, and food crises as well as the natural calamities of the magnitude and frequency never seen before are, I believe, alarm bells to warn us away from living the way we do.
Thank you for your patience. Tashi Delek!
8
Remarks by Nicholas Rosellini, UN Resident Coordinator in Bhutan
At the outset, I would like to thank the Centre for Bhutan Studies for inviting me to the opening ceremony of the Fourth GNH Conference. I feel very privileged to address this distinguished gathering on a subject that has been personally both enriching and interesting to follow.
As you all know, since the 1980s, the world has felt the need for a development yardstick that not only measures economic progress through Gross National Product and per capita income but also captures other aspirations of a society. There was growing evidence that existing methodologies did not reflect the quality of life of the people and that the world was ready for an alternative measurement of human progress. This led to the development of the human development approach and the associated index which includes income, longevity and education.
On the other hand, little known to the rest of the world and much before this pluralist notion of development and human progress was to gain momentum, His Majesty the Fourth King of Bhutan stated that Bhutan’s development should be guided by the philosophy of gross national happiness. I know most of you present here have followed and been part of the interactions in international conference settings or otherwise, on both the conceptual understanding and the complementarities of GNH with other development paradigms. While many methods have attempted to move beyond purely materialistic interpretations of human progress, none has yet gained broad-based acceptance among academics and development practitioners. Hence the importance of this conference where alternative approaches can be discussed and refined, benefiting from different international perspectives.
9 Practice and Measurement of Gross National Happiness
I strongly believe that in this globalised world, the GNH philosophy has strong credibility to rekindle global concern for the common interest and the public good. This is especially true in our turbulent times when many countries face severe economic problems, caused at least in part by our own excessive preoccupation with profit and consumption.
In the developing world especially, the livelihoods of millions of people are in jeopardy due to a crisis for which they had no responsibility. This situation could lead to major setbacks in reducing extreme poverty and, more broadly, in progress towards all MDGs.
We, at the United Nations System in Bhutan have been fortunate to partner with national agencies such as the Centre for Bhutan Studies and the Gross National Happiness Commission to assist in their elaboration of the messages of GNH and defining means to measure the country’s progress and translating this vision into reality. We are privileged to have had the opportunity to join the discourse on GNH and be part of the various developments that have taken place since Bhutan’s unique and inclusive development philosophy attracted attention internationally. We are confident that the work done here in Bhutan through conferences such as this will eventually influence the way we take forward development in many other countries.
While concepts such as human development with its HDI methodology continue to be relevant, we all know that the global environment has changed significantly since it was first introduced. The financial, food and fuel crises serve as very visible illustrations of this dynamic. It is in the spirit of recognizing this changing and varied nature of reality that we must continue to re- assess the relevance of development paradigms and search for alternatives. I feel that from this vantage point, GNH continues to give a refreshing perspective to development and it is encouraging to note that this conference will help Bhutan’s endeavours in developing relevant indicators and indices to use GNH both as a
10 Remarks by Nicholas Rossellini policy tool and as a measurement to assess the country’s development progress.
It is also in this context of searching for alternatives, that I am happy to share that UNDP in association with Oxford University has recently initiated a study into understanding the missing dimensions of poverty. In this regard, Bhutan’s on-going efforts to measure development through the GNH index, particularly those related to culture, psychological well-being, community vitality and other social safety nets (that I understand will be discussed at this conference) will be relevant dimensions that need to be addressed.
If this ongoing discussion on the HDI in different countries and with many contributors is any indication, then I think we are ready for a drastic change in the way we perceive poverty or human progress. Interesting dimensions similar to the ones related to the various domains and indicators developed for GNH such as the security, institutional or government performance, violence factor and community relations are being suggested for consideration as further dimensions of poverty and development.
In this context, I am reminded of the powerful message of His Excellency Prime Minister’s statement at the 63rd UN General Assembly where he warned against the world’s unsustainable and irrational way of life, whereby we are simply transferring our many debts to future generations who are not here to argue against it. From the UN perspective, new global solutions are needed that recognise the vulnerability of poor countries to the negative impact of interconnected crises – financial instability, climate change, volatile prices for food and energy, and unacceptable levels of hunger, poverty and inequality. We simply cannot address the challenges of the 21st century with the instruments of the 20th century.
May I conclude with this ardent hope that His Majesty the Fourth King’s noble vision of Gross National Happiness be a gift of Bhutan to humanity, humanity deeply in need of it. I wish you all 11 Practice and Measurement of Gross National Happiness a productive conference and a happy stay in this beautiful country.
12
Measurement
1
Measuring Progress towards Gross National Happiness: From GNH indicators to GNH national accounts
Ronald Colman
Why go beyond indicators?
Since the First International Conference on Gross National Happiness nearly five years ago, major progress has been made in Bhutan on developing indicators to measure progress towards GNH. The Centre for Bhutan Studies, under its brilliant and inspiring leadership of Dasho Karma Ura, has developed the Kingdom’s first ever GNH survey, pilot tested it, then administered the survey to a nationally representative sample, and analysed results—all in the most rigorous and careful way.
The emerging indicators are an absolutely essential first step in operationalizing GNH and measuring progress towards GNH, and in ensuring that the enduring values of Gross National Happiness guide the Kingdom steadily through the unpredictable vagaries of party politics. People sometimes ask—what is the relationship between measurement and policy? The two are intimately and naturally connected in several ways:
Good evidence is essential for informed decision-making. Without such measures, policy making would be blind, and have no understanding where the greatest needs are, and which population groups need to be targeted with which programs. They can also send early warning signals to policy makers if key indicators begin to trend downward, and they thus allow and encourage timely remedial action.
15 Practice and Measurement of Gross National Happiness
The new GNH measures spanning nine different domains (health, education, living standards, time use, environmental quality, culture, community vitality, governance, and psychological wellbeing) enable policy makers and the general public to be aware of the practical trade-offs involved in each decision. If we make progress in one area, is it at the expense of another, or can we advance all domains of GNH harmoniously?
The indicators can help set specific goals and targets and mobilize the population behind a common vision. This is not theoretical or conceptual but very practical. For example, if we know what the crime rate or poverty rate in a certain area is, we could set the goal of halving those rates by a certain year, and measure our progress in getting there.
The new measures can help evaluate which programs are working and which are not, according to whether or not they are achieving the GNH goals and targets established through the indicators. Ineffective programs can be scrapped and better ones put in their place.
The indicators enable Bhutanese to hold their government accountable. At election time, for example, the people can assess the degree to which their elected representatives made progress towards the GNH goals and targets established through the indicators, and they can cast their votes accordingly. They can also assess their own personal commitment and that of their community in making progress towards those goals.
The new measures can ensure that—whichever political party gains power—all elected representatives are held to a set of common principles and consensus goals, and they will all be judged by the same standard.
In all these ways and more, the indicators can be very practical policy-relevant tools that are now ready for application. So we should not underestimate the remarkable achievements of the Centre for Bhutan Studies in the last four years in creating these
16 Measuring Progress Towards Gross National Happiness new GNH measures and producing the first ever baseline data that henceforth will provide the ground for measuring progress. This is an historical achievement.
But are these new indicators all that is needed to embed GNH firmly in the institutional structure of the Kingdom for the long haul? I don’t think so, and I want to be bold enough to suggest a second key measurement step—perhaps for the next five years. Resting on the firm foundation of the indicators, I believe—based on our Nova Scotia experience—that the next essential step is the development of a set of GNH National Accounts.
So why go beyond indicators? Why a set of National Accounts? And what does that mean? The best place to begin is to recollect the ground-breaking words of His Majesty the Fourth King, who started the whole thing by declaring: “Gross National Happiness is more important than Gross National Product.” It is no coincidence that the birth of the term GNH took place by way of explicit contrast with GNP (or GDP as currently used, which measures the total quantity of goods and services produced and sold in the domestic market economy)—a totally materialist measure.
GDP is not an indicator; it is an accounting system
So if the power of GDP as a measurement system is to be broken or at least weakened, that will not happen through indicators alone. We eventually need to take aim at our materialist GDP- based accounting system and to reshape that accounting system entirely to reflect the constituents and components of GNH.
Nothing changes people’s behaviour like price signals. All the preaching about greenhouse gas emissions and energy conservation and all the good energy efficiency and climate change indicators in the world didn’t tempt North Americans to switch away from their gas-guzzling SUVs. But a doubling of oil prices very quickly stopped the SUV lust in its tracks and created
17 Practice and Measurement of Gross National Happiness an overnight demand for small fuel-efficient cars that the market could not meet.
We won’t begin to send price signals that are in accord with GNH principles until we change the present produce-and-spend economic accounting system to reflect the true social, cultural, and environmental costs and benefits of economic activity. And yet….if we do not dare to take that scary next step onto the main highway of the economy, we face the real danger that GNH will become a wonderfully inspiring set of principles, reflecting people’s deepest aspirations—the fodder for countless brilliant speeches—but it will become ever more divorced from behaviour and action.
We can rebuild that economic accounting highway, and we have the tools to do so. We can face down the GDP accounting monster head-on and create a sane accounting system that not only fully reflects our GNH values but also protects against the kind of insane boom and bust cycles that our present economic system and its growth-based accounting system inevitably produce. Most importantly—unlike our present winner-take-all-and-future- generations be-damned accounting system—such a new GNH accounting system can actually shape an economic infrastructure capable of supporting future generations and of ensuring long- term sustainable prosperity in harmony with the natural world and with our longstanding cultural traditions.
The difference between indicators and accounts
Indicators assess progress and are based on physical measures (e.g. employment, crime, poverty, and illness rates, levels of educational attainment, greenhouse gas and air pollutant emissions, etc.) The units of measurement are unique to each indicator, with rates generally measured in per capita terms (e.g. number of jobs, crimes, smokers, graduates per 100,000 or as percentage of total population, or in tonnes per capita for pollutant emissions). Indicators tell us if things are getting better or worse. And they perform vitally important policy functions, 18 Measuring Progress Towards Gross National Happiness sending early warning signals to policy makers, and assessing which programs are working and which are not in attaining agreed targets.
Accounts assess value, with units of measurement expressed in common monetary terms (ngultrum) to the degree possible, and with evidence describing and pointing to economic value when monetization is not possible. Accounts form the basis of government financial incentives and penalties—including taxes, subsidies, and investments in particular sectors of the economy. And those financial incentives and penalties in turn affect price— which, as we saw, is the most immediate, powerful, and effective determinant of behavioural change.
Here are some examples of the difference between indicators and accounts:
Crime rates (an indicator) tell us—in criminal incidents per 100,000 population—whether crime is going up or down, with lower rates signifying progress. Accounts tell us the cost of crime to society—how much we spend in ngultrum on courts, prisons, burglar alarms, security guards, hospital costs due to assault, replacing victim losses, etc. This can be expressed as the amount we would save and have available for more productive investments in wellbeing if there were no crime. We found that crime costs Nova Scotia more than $700 million a year.
Trends in volunteer work can be a good indicator of generosity and community strength, and tell us—in hours—whether volunteerism is increasing or declining. Accounts tell us the economic value of volunteer work—by assessing what it would cost to replace for pay the services presently provided free by volunteers. If volunteerism declines, as it has in Canada, accounts tell us the lost economic value of those missing volunteer hours. We found that voluntary work contributes the equivalent of $1.8 billion a year in services to the Nova Scotia economy. (Of course this figure is invisible in the GDP statistics and conventional
19 Practice and Measurement of Gross National Happiness economic accounts, which ignore the value of unpaid work and only measure paid work.)
Smoking rates (an indicator) tell us—in number of smokers as a percentage of total population—whether we are making progress in avoiding the high rates of premature death and illness attributable to smoking. Accounts tell us the cost of smoking to society which, in Nova Scotia, we found was $171 million a year in direct health care costs and about $700 million more in lost productivity.
Of course, there is a good news side to all these stories. The sharp decline in smoking rates translates into a long-term saving of hundreds of millions of dollars. We calculated that if Nova Scotians didn’t smoke, had healthy weights, and exercised regularly, the Province would save half a billion dollars in years in avoided excess health care costs.
Needless to say, all these examples make very clear the relationship between indicators and accounts, and why the latter depend on the data and evidence provided by the former. It is the change in the rates of smoking, crime, volunteer work, etc, that allow the calculation of the related economic costs and the savings (in ngultrum) that will accrue from an improvement in the indicator.
Fortunately, smoking is one indicator that Bhutan doesn’t have to worry too much about, being the first country in the world to ban the sale of tobacco. And, since Bhutan had no problem being a world leader in this field and in many others related to the GNH view, it is likely the world’s best candidate to be the first to adopt and implement the new GNH economic accounting framework.
One more example of the relationship between indicators and accounts. A climate change indicator tells us—in CO2 equivalent kilo tonnes—whether greenhouse gas emissions are increasing or not and therefore whether we are making progress in combating climate change. Accounts tell us the economic costs of climate
20 Measuring Progress Towards Gross National Happiness change damages and the costs of controlling and reducing greenhouse gas emissions by a certain amount. By comparing those damage costs with those control costs, accounts enable us to assess the cost-effectiveness of particular measures to reduce emissions.
I think those few examples illustrate the difference between indicators, which measure progress in physical units of measurement (crime incidents, smoking rates, greenhouse gas emissions, etc.), and accounts which assess value in economic terms. An effective set of GNH measures requires both, with the former providing the basis of the latter. Now that the Centre for Bhutan Studies has done such excellent work in the last few years in developing GNH indicators, it may be time to consider the next step—which for the first time can confront GDP directly and truly turn the world on its head in the best possible way. And in doing so, I do believe we can begin to realize the profound aspiration of His Majesty the Fourth King when he declared: “Gross National Happiness is more important than Gross National Product.”
Fundamentals of the new accounting system – stocks and flows
Two types of accounts or systems of economic valuation are always needed—stock accounts and flow accounts. The former consist of national balance sheets that assess a nation’s assets, liabilities, and wealth (which is defined as assets minus liabilities). These stocks—also sometimes called capital accounts—represent value that has accumulated over time, and which can also depreciate over time. Flow accounts, by contrast, assess what we earn and spend, and represent a current snapshot. A house, for example, is a stock or capital asset, while monthly rent or mortgage payments represent a flow. Unfortunately, our present conventional stock and flow accounts account for only a fraction of our true wealth and spending, and are therefore remarkably narrow and distorted—not surprisingly sending highly misleading signals to policy makers:
21 Practice and Measurement of Gross National Happiness
Our conventional national balance sheets (our present stock accounts) count only the value of our manufactured, built, and financial capital, and entirely ignore the value of our natural, human, social, and cultural capital—though the latter are just as subject to depreciation and in need of re-investment as manufactured capital. If a forest is cut down or degraded, that is a depreciation of natural capital as surely as machines in disrepair or an unsafe bridge reflect a depreciation of manufactured and built capital. Similarly, a sick and uneducated populace reflects a depreciation of human capital; higher crime rates reflect a depreciation of social capital; and a loss of native language speakers, traditional wisdom, or knowledge of traditional arts and crafts reflects a depreciation of cultural capital.
Similarly, environmental protection and restoration, health promotion efforts, skills training, promoting use of Dzongkha and other Bhutanese languages and dialects, training young Bhutanese in traditional crafts, and wearing the gho and kira can rightly be seen as investments in the natural, human, and cultural capital that constitute essential components of the nation’s wealth. In short, we need to expand our present narrowly based balance sheets or stock accounts, which ignore and therefore devalue our true wealth, into a full capital accounting system that properly accounts for the value of all our assets.
Likewise, our present flow accounts—namely GDP—count only the value of market production (goods and services produced for pay), and take no account at all of the value of unpaid work or of the un-priced services to society provided by nature, culture, social networks, or knowledge— though these underpin the market economy itself. So we presently count what we earn and spend, but we take no account of the demands that our consumption and human activities place on nature and on our communities. Ironically, when those un-priced services become depleted or degraded and have to replaced for pay, we mistakenly count that replacement as growth and a contribution to prosperity. So if the water coming from our streams and taps is no longer safe
22 Measuring Progress Towards Gross National Happiness to drink, we count what we pay for water in plastic bottles as a contribution to GDP. And when we have to pay for child care once provided for free, the economy grows again.
In fact, our current accounting system has a convenient term for everything it excludes—it calls them “externalities,” which is a handy way of ignoring the true costs of resource depletion, greenhouse and pollutant emissions, smoking, crime, cultural breakdown and more. The more trees we cut down, the more the economy will grow, because GDP counts only what we extract from our resource base and send to market and takes no account of the health of the forest we leave behind. According to GDP- based measures, we can deplete our natural wealth and count it as if it were economic gain—bad accounting and bad economics, as any factory knows if he were to sell off all his machinery and count it as profit…. And bad financial management, as we now humbly recognize after a debt-fuelled decade of spending.
One reason we are so confused about the difference between indicators and accounts is that—contrary to the admonitions of its architects—GDP has been wrongly turned into an indicator of wellbeing and economic prosperity. Nobel prize winner, Simon Kuznets—primary architect of national income accounting— warned 60 years ago that GDP should never be used as a measure of nation’s welfare. To measure how a country is doing, he said, you have to ask what is growing, not just how much is growing. After all, anything can make the economy grow—more sickness, crime, pollution, natural disasters, war, resource depletion…. So long as we are spending money, the economy will grow. And Kuznets broke from the U.S. Department of Commerce largely over its refusal to include the value of unpaid work in its calculation of GDP which, he argued, at least had to value all production.
But before saying a few words on the new accounting system, it is essential to add one key caveat: We are not seeking either to replace or modify GDP. Rather we seek to replace the widespread misuse of GDP as a measure of progress, wellbeing, and 23 Practice and Measurement of Gross National Happiness prosperity—a purpose for which it was not intended or designed. GDP will always be needed to assess the size of the market economy. But, confined to that role and put in its proper place, so to speak, it becomes far less important—and certainly not needed nearly as frequently as currently produced. Even logically, a quantitative measure of economic size cannot possibly assess quality of life. We know well what’s wrong with GDP-based measures—no need to dwell further on that.
But we cannot fix the problem or meet the challenge with indicators alone, though they are an essential part of the solution. An integrated, holistic set of measures like GNH or GPI requires both indicators of progress and a set of full cost accounts that include valuations of all key forms of capital (stock or wealth accounts) and the services they provide (flow accounts). Only such accounts can properly assess the cost-effectiveness of alternative policy options, and balance the costs and benefits of particular actions against the costs of not taking action.
Principles and methods of full cost accounting
There are basically three key principles of full-cost accounting, which together can actually function to make the market economy much more efficient if adopted in practice.
First—from a flow perspective—full cost accounting internalizes ‘externalities’ like the social and environmental impacts of economic activity, and thus assesses the true costs of production, which in turn should be reflected in market prices. If, for example, the full costs of pollution and greenhouse gas emissions were included in the cost of production (and thus) in market prices, imported food might become considerably more expensive than locally grown produce, and driving an SUV would cost far more than it presently does.
For those on the political right, such an accounting system should be particularly attractive, as government will no longer need to step in with heavy-handed regulatory mechanisms and expensive 24 Measuring Progress Towards Gross National Happiness taxpayer funded environmental clean-up costs to compensate for the consequences of market failures. Instead the costs of pollution or profligate fossil fuel combustion, for example, will be reflected in higher market prices once these current externalities are internalized, and such unsustainable behaviours thus discouraged at the production stage in order to keep goods competitive.
Secondly—from a stock perspective—full-cost accounting recognizes and accounts for the economic value of non-market assets that are not traded in the market economy, but which nevertheless have real economic value. In assessing the value of a forest, for example, a full set of natural capital accounts will value not only the timber value of a forest, as in conventional balance sheets, but also the value of the forest in regulating the climate and sequestering carbon from the atmosphere, in protecting watersheds, in preventing soil erosion, in providing habitat for many species, and in providing aesthetic and recreational enjoyment. From the perspective of a full benefit-cost analysis, a ‘healthy forest’ is one that performs all these functions optimally. Indeed, the scientific evidence clearly shows that when the non- market values of a forest are compromised, timber quality also declines. In that sense, full-cost accounting is far more in accord with science, the scientific method, and economic efficiency, than an accounting system that ignores the non-market values of natural, social, human, and cultural capital.
And thirdly, a full-cost accounting system substitutes variable for fixed costs to the extent possible. To give a concrete example, fixed annual payments for car registration and insurance provide no incentives for conservation and no penalties for unsustainable behaviours. By contrast, varying such payments by type of vehicle, fuel efficiency, and number of kilometres driven annually reflects a far more accurate picture of reality and of the actual social, economic, and environmental impacts of driving. All three of these principles enhance market efficiency by pricing assets and economic activity more comprehensively and in ways that reflect actual benefits and costs to society.
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One major caveat must be added here. Any system of full capital accounts and economic valuation is severely constrained by the inadequacy of money as a valuation instrument and common metric. Money was designed to facilitate market transactions and was never intended to price non-market assets and services. So ‘economic value’ in a full-cost accounting system must necessarily be defined far more broadly than in monetary terms alone. Monetization of non-market values and so-called ‘externalities’ is undertaken, where possible, but for strategic reasons—primarily because it creates a language and bridge to the world of conventional accounting. But it cannot and should never be taken as a literal or accurate description of reality.
And where monetization is not possible, as it often is not, economic value must be described in non-monetary terms by pointing to the social and economic functions performed by natural, human, social, and cultural capital. For example, there is no doubt that a coastal wetland is performing an economically valuable function by protecting against storm surges and coastal erosion, though it is not presently possible to monetize the value of that function with rigour or accuracy.
To illustrate the challenges inherent in the internalization of externalities and in the economic valuation of non-market assets, let us look briefly at a few of several full-cost accounting methodologies—replacement cost valuation, damage and control cost assessments, and contingent valuation.
To assess the value of volunteer work, the GPI looks at the actual work performed by volunteers and then assesses what it would cost to replace volunteer services for pay in the market economy. The City of New York purchased a standing forest that naturally filtered the City’s water supply. The consequent saving to the City of hundreds of millions of dollars that would have been spent on a hugely expensive filtration plant can be taken as a proxy for the watershed protection value of that forest—demonstrating that a forest may be worth more standing than felled for timber
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(contrary to the message sent by GDP). These are replacement cost valuations.
It is possible to use climate change models—as former World Bank chief economist Nicholas Stern recently did in the UK—to assess in monetary terms the potential damage costs of each tonne of greenhouse gas emissions. In that case, the valuations are complicated by the wide range of assumptions underlying different climate change models—leading GPI Atlantic in its accounting work to provide ranges of estimates from low-end, highly conservative valuations to higher-end ones that account for positive feedback loops and potentially catastrophic consequences. This example also illustrates the close linkage between stock and flow accounts. Every tonne of carbon emitted (a flow) has an atmospheric life of at least a hundred years, and thus contributes to the stock of greenhouse gases in the atmosphere. In short, that tonne of carbon emitted in 2008 will continue to contribute to climate change and to its damages and costs into the next century. Those potential damage costs can then be compared to the costs of controlling emissions to assess the cost-effectiveness of different greenhouse gas reduction strategies.
Contingent valuations are often considered more ‘dodgy’ and suspect, yet there is a strong argument that even indirect ways of assessing value are more accurate than assigning an arbitrary value of zero to non-market assets and services, as GDP does, and as would continue to happen if we did not at least attempt such valuations. In this method, behaviours are examined and surveys conducted to assess people’s ‘willingness to pay’ for such non- market assets and services. What, for example, is the value of aesthetic enjoyment? Clearly money is a hugely inadequate tool to answer such questions. And yet, it is clear that a nice view does have real economic value, as evidenced by people’s willingness to pay a higher rent for an apartment overlooking a beautiful and scenic park than for one overlooking a dump or scarred landscape.
The problem—if we don’t at least attempt such economic valuations, however indirect and inadequate—is that the 27 Practice and Measurement of Gross National Happiness conservation and protection of our natural, cultural, human, and social assets will get inadequate attention and funding in the policy arena. This has never been clearer than at present, where all the talk of staving off recession, stimulating the global economy, and fiscal stimulus to spur consumer and corporate spending, virtually never references environmental concerns. For strategic reasons alone, therefore, there is an absolute necessity to include human, social, cultural, and natural capital values in our new GNH accounting system.
Despite the enormous challenges inherent in valuing natural, human, social, and cultural capital, and in pricing non-market assets and services, the good news is that the methods and data sources available to do so have vastly improved and expanded in recent years—making a full set of GNH National Accounts more feasible than ever. Thirty years ago, we had no reliable measures of greenhouse gas emissions, few comprehensive forest inventories, almost no scientific monitoring of soil, water, and air quality, virtually no diversion of solid waste from dumps, almost no systematic monitoring of health risks like obesity and physical inactivity, no comparable international literacy assessments, and no time use surveys assessing time spent on unpaid work and free time. We now know how to measure these and other non-market values, and we have burgeoning databases and time series in these and other areas. Statistics Canada now regularly asks survey questions on social supports, and it recently conducted its first full-fledged national social capital survey.
The splendid advantage that a country like the Royal Kingdom of Bhutan has in entering this field in the 21st century is that it can reap the direct benefit of the last three decades of developmental work in this field in other places and begin with the latest and best methods available from elsewhere in the world—leapfrogging over earlier, clumsier, and more primitive valuation attempts, and not bound to previous, less effective systems. Discussions with Statistics Canada have led me to believe that the diversion of only a fraction of the resources currently devoted to collecting the
28 Measuring Progress Towards Gross National Happiness regular GDP statistics would suffice to make considerable headway in developing usable and workable natural, social, human, and cultural capital accounts.
In terms of feasibility, we often hear that economic valuations of human activity—even if not currently valued in conventional accounting systems—make more sense than valuations of natural capital and ecological services that are generally not replaceable or substitutable by other forms of capital and that are therefore literally ‘price-less.’ Thus, the use of market replacement values to assess the value of unpaid voluntary or household work makes intuitive sense to users, since similar work can be performed for pay. And monetizing the cost of crime is relatively straightforward since most costs are market-based—including direct victim losses, spending on police, courts, lawyers, prisons, security guards, and burglar alarms, hospitalization costs due to assault, retail losses due to shoplifting and employee theft, higher premiums due to insurance fraud, and productivity losses to the economy due to homicide or assault. Illness costs attributable to risk factors like smoking, physical inactivity, and obesity are also market-based—either directly through taxpayer funded or private health care costs and economic productivity losses due to premature death and disability.
But how do we assign an economic value to natural capital like forests, agricultural soils, fisheries, water, and clean air? And how do we assess the costs of their depreciation and the returns on investment in natural capital. While valuations of natural capital and environmental services certainly pose particular challenges, and while money is a particularly inadequate valuation tool in this area, the attempt to undertake such economic valuation is essential to prevent the under-valuation of natural wealth and to bring the necessity for adequate conservation and protection properly into the policy arena.
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Policy applications of GNH indicators and accounts
I think our prior discussion has already demonstrated the policy utility and relevance of both GNH indicators and potential GNH accounts in several ways, and I noted earlier that our accounting work and economic valuations have actually penetrated the policy arena far more effectively than our indicators. Here are a few remarks on possible future directions in applying these measures to the policy arena.
The expanded capital model increasingly recognized
First, I am delighted to report that in 2006 the Nova Scotia Government officially adopted a five capital approach to its development, undertaking to value its natural capital, human capital, and social capital in addition to its built and financial capital. I am sure that the Royal Kingdom of Bhutan will want to adopt a six capital model that includes cultural capital. That recommendation actually comes from New Zealand, where the preservation of Maori culture has become a high national priority. The remarkable resurgence of Maori language in the last 25 years, after teetering on the brink of extinction, is a powerful testimonial that dedicated investment in cultural capital can yield a high return (to use accounting language), and that cultural assets can not only be preserved but strengthened in the most creative ways. The Maori instituted “language nests” in which toddlers were immersed in Maori language from a very young age. Not surprisingly, since language carries knowledge, Maori cultural institutions, practices, traditions, and even political assertiveness have also seen a most inspiring revival in the last two decades. To its credit, and in recognition of this new reality, Statistics New Zealand has now recommended consideration of a six capital model that includes cultural capital.
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Consensus goals and political debate
One of the most interesting and important aspects of this commitment—which has manifested in Nova Scotia, and which I venture to say is equally true in the Royal Kingdom of Bhutan—is that these new measurement tools have proved to be a remarkably unifying force that has the power to transcend partisan politics. While Nova Scotia politics—like most party political systems—is characterized by endless and endemic bickering, attack, and name-calling, the new measures, accompanied by specific targets designed “to make Nova Scotia one of the cleanest and most sustainable environments in the world by the year 2020,” have received unanimous all-party support. Indeed, a 2007 Environmental Goals and Sustainable Prosperity Act setting out these targets was passed by the Nova Scotia legislature without a dissenting vote. Likewise in Bhutan, GNH is a powerfully unifying force that expresses underlying national values.
I believe that the measures of progress themselves contribute greatly to this unifying role, since they necessarily reflect deeply held underlying values and express agreed goals. Indeed, any measure of progress is normative by definition, since—by definition—it must ask the question: “progress towards what?” Answering that question in turn requires some vision of the kind of society we want to see five, ten, or fifty years from now. In identifying our genuine progress indicators for Nova Scotia, we therefore took particular care to ensure that each indicator reflected consensus values. Thus, no political party of left or right will argue that more crime is better than less crime, that a sicker population is better than a healthy one, that higher rates of poverty are better than lower rates, that an ignorant populace is better than an educated one, that a polluted and degraded environment is better than a clean and healthy environment, or that social exclusion and alienation are better than inclusion in strong and safe communities. So long as our indicators and measures reflect such consensus values, they can effectively help
31 Practice and Measurement of Gross National Happiness to mobilize and unify a society behind common goals and targets in a way that transcends partisan politics.
Of course, this does not eliminate the need for debate. While consensus goals, shared vision, and non-partisan measurement can help unify a society and provide a strong basis for evidence- based decision making and informed debate, politics is about how to get there. Indeed, the appropriate role of democratic politics is to debate the best way to achieve GNH goals, even while there is a consensus on what those goals are and on the agreed ways of measuring progress towards those goals. To take some practical examples, there can be complete consensus on the need to reduce poverty and greenhouse gas emissions and even agreement on specific targets, and at the same time vigorous debate on how best to achieve those goals. In other words, there should be consensus on goals—the realm of measurement, and debate on strategy—the realm of politics.
As well, to add fuel to the political fire, the new measures can and should be used both to hold governments accountable according to their success or failure in attaining or moving towards the agreed goals, and to evaluate the effectiveness of programs designed to achieve those goals. The political arena is the place to debate those programs and possible alternatives to them. But the benchmark of those debates and the reference point of all political parties will remain the consensus goals and the measures that assess progress towards them.
Urgency and predictive power
I mentioned early on that we have found—in our Nova Scotia experience with this work—that the accounts and economic valuations have had a much more direct and powerful impact on policy than the indicators, and they also grab media attention far more readily than reports on trends and rates. That said, however, I want to emphasize that we have only begun to scratch the
32 Measuring Progress Towards Gross National Happiness surface of the longer-term potential impact of this economic valuation and accounting work.
In fact, I see us to date as having taken only the first step in a four- step process (described in the next sub-section below), the final fruition of which I fervently hope (but am not sure) I will see in my lifetime. Recall that GDP-based accounting has held sway for more than half a century, still rules the minds of policy makers, economists, financial analysts, and journalists worldwide. As the current obsessive focus on stimulating spending and economic growth to stave off recession clearly shows, this GDP-based economic paradigm is not close to being dislodged. How long will it take for the new expanded capital accounting system to take hold and supersede the existing narrow one as the primary method of economic valuation?
If we continue to assign an arbitrary value of zero to our natural, human, and social wealth; if we continue to ignore the costs of their depreciation; if we continue to treat the services these capitals provide as so-called ‘externalities’; and if the true costs of economic activity remain hidden, then I fear that the world we leave our children and grandchildren will be so depleted and uncertain that it may no longer be possible to salvage key components of our true wealth. Most dangerously, a domino effect will become apparent, where the collapse of one resource will trigger the diminution and eventual exhaustion of another, in a feedback loop that will become unstoppable. These present times, my friends, are “the good old days,” and they will increasingly be looked back upon with nostalgia mixed with astonishment that our generation could have been so wilfully ignorant.
Saddest of all is that—since we are not properly counting and measuring the depreciation of natural, human, social, and cultural—many of these “collapses” will occur with a whimper rather than a bang, since we are simply not keep track of their demise nor heeding early warning signals. We will gradually become accustomed to a degraded world. When Nova Scotians drive down the highway today and look out their SUV windows, 33 Practice and Measurement of Gross National Happiness they think that what they see is a natural forest. Since they have never seen or walked in an old-growth forest, they do not miss it or have any idea of what this landscape was. Not accustomed to the sound of old-growth dependent song-birds, they think the silence of the forest is its natural state. They will not miss cod or tuna once they have disappeared. And so long as the store shelves are stocked with produce from California and Florida, they will never know that there were once local farms providing fresh- picked seasonal fruits and vegetables.
And the same is true in the social and cultural sphere. I don’t think any politician in Canada is aware that voluntary work has declined by 12.3% in the last decade, because unpaid work is not measured in our national accounts or measures of progress, and therefore does not get proper reporting or attention. And because the politicians don’t know the numbers, the issue never surfaces for debate in any legislature in the country, even while they pass multimillion dollar bailout packages for the automobile industry. So communities gradually weaken as the fabric of volunteer participation unravels, while those in need gradually get used to a diminution of voluntary services and to relying ever more on their own private resources—all unnoticed, gradual, beneath the surface, away from the spotlight of regular measurement, monitoring, reporting, and debate.
And how many North Americans miss the fact that most Aboriginal languages on the continent have become extinct, with the remainder in rapid decline—though the loss carries with it a tremendous store of Indigenous knowledge that the world needs more than ever for the lessons it carries about living in harmony with Nature? In the GPI, we document this depreciation of cultural capital and the loss of Indigenous languages and knowledge as one of our key education indicators. But the loss is invisible in the conventional accounts, and so there is little dedicated policy attention or educational reform designed to preserve remaining Indigenous languages, and virtually no public
34 Measuring Progress Towards Gross National Happiness awareness of the issue, despite ample early warning signals of their imminent demise.
And we won’t even begin to talk about the mother of all dangers—climate change—where our conventional GDP-based accounts, and the indicators based on them, still count more fossil fuel combustion as a contributor to economic growth and progress. And when I say 15 years, I mean 15 years actually to turn things around, not 15 years before we start counting things right. In fact, if we keep counting natural resource depletion and fossil fuel combustion as gains to the economy and contributions to prosperity for the next 15 years, and thereby justify the continuation of our current growth patterns as if there were no tomorrow, then it will almost certainly be too late. Irreversible changes will have been set in motion that generate their own feedback loops, until it is quickly beyond the capacity of governments to manage change, cope with shortages, and handle the ensuing chaos and flood of environmental refugees. So counting things right has to start without delay, so that at least the framework and paradigm for change are put quickly in place.
This is not fear-mongering, my friends—I don’t believe in that at all—but a simple analysis of current trends based on the best available statistics and evidence. One thing we have found over the last 12 years of work in this area is that the GPI has remarkable predictive power. In 1998 we released our first report on the economic value of civic and voluntary work, in which we warned of certain trends that threatened the viability of the voluntary sector. Ten years later the numbers pointed to a massive decline in voluntary work, belatedly proving the earlier warning correct.
In 2000, our analysis of the agriculture sector pointed to a serious long-term decline in the economic viability of farming in Nova Scotia, based on five key indicators—net farm income, expense to income ratio, debt to income ratio, return on investment, and solvency ratio. We warned that if existing trends continued unabated, farmers would be forced off the land because they could no longer afford to farm. This year we updated that report and 35 Practice and Measurement of Gross National Happiness found that in four of the last six years, net farm income had actually dropped below zero. Put simply, it was costing farmers more to farm than they were earning. When we issued the warning eight years ago, net farm income was not yet below zero, but it was headed in that direction. For many farmers, it’s now too late!
By contrast, Gross Domestic Product (GDP) sends no such warning signals, and in fact sends perverse and entirely misleading signals to policy makers. While all five of our GPI net farm viability indicators were trending seriously downward over a 36-year period from the early 1970s to the present, gross farm cash receipts (which are the primary input to agriculture GDP) have trended upward and show no problem at all.
Similarly, fishery GDP remained at record high levels and with the fisheries regarded as a ‘boom’ industry right up to the moment that the Atlantic groundfish stocks collapsed in 1992. As noted earlier, GDP is a gross rather than net approach that only counts what we extract from our natural resource base and takes no account of the health of the resource—in this case the fish stocks in the oceans—we leave behind. Reliance on GDP statistics actually encouraged over-fishing and natural resource depletion simply because it tracked only the nominator (fish landings) and not the denominator (fish stocks). This, quite frankly, is primitive and poor accounting practice.
Again, this is not rocket science, and is entirely in line with simple household budgeting practice, in which we count not only our gross income, but rather keep track of our expenses in relation to our income. Any net approach will have the predictive power described here and the capacity to send early warning signals that allow timely remedial action. That, in a nutshell, is one of the key purposes and practical functions of a set of GNH Accounts.
One final example of the predictive power of the new accounts and perhaps most poignant of all given the current economic circumstances: GPI Atlantic released a report on debt and financial 36 Measuring Progress Towards Gross National Happiness security just a month before the current economic collapse, warning of unsustainable trends in the economy—like the fact that debt growth during the so-called economic boom period of the last decade had massively outpaced income growth for 80% of Canadian households, thus threatening the ability of many households to manage and service their debt. Only among the wealthiest 20% of Canadians did we find the rate of income growth exceeding the rate of debt growth—far too narrow a base for a healthy economy. We noted that more than 77,000 Atlantic Canadian households, in our small corner of Canada, had become so deeply indebted that they could not get out of debt even if they sold everything they owned, including their homes—not a good feeling with which to go to bed or wake up in the morning to say the least! That depth of financial insecurity can hardly be considered an ingredient in wellbeing.
We asked one of the top executives of Canada’s most important bank, and a respected financial analyst, to review our report and provide comments prior to its release. He took issue with our conclusions (though interestingly not with our statistics), saying (according to the conventional wisdom of the time) that Canadian household finances had never been healthier, and that Canadian households were more financially secure than ever. When the crash came a few weeks later, we at GPI Atlantic were not surprised—not even slightly. Part of me does want to go back to this ‘expert’ now and ask “never healthier”? “More financially secure than ever…?” “Would you like to reconsider…?”
But—and this is a very big but—the purpose of the GPI or of GNH indicators and accounts is not to shake our heads in despair months or years later, or to say “I told you so!” The purpose is precisely to identify our strengths so that we can build on them and protect them rather than take them for granted while they weaken behind our backs, and it is precisely to identify our weaknesses so that we can work to overcome them as soon as we detect early warning signals. The good news is that we have not yet crossed the threshold of irreversibility or passed the point of
37 Practice and Measurement of Gross National Happiness no return, even though we are getting close. We do still have a chance to turn things around, so long as we don’t hesitate but act decisively while the narrow window of opportunity remains.
And there may never be a better opportunity than the present, where the conventional system is in crisis and where the so-called experts are wringing their hands in despair and disbelief that they could have been so wrong. Alan Greenspan’s chest-beating confession before Congress—the King of Economics utterly humbled—symbolizes a golden opportunity to present a new and saner economic paradigm that accounts properly for true benefits and costs.
That moment of opportunity is probably not while the fire brigades are totally engaged at the scene of the fire and while so much adrenaline is pumping through the system with desperate trillion dollar fiscal stimulus packages and cash injections to re- stimulate spending and growth. But perhaps six months or a year from now, when the stimulus has not only failed to stimulate, but when governments find themselves with their backs truly up against a wall, having racked up massive deficits and accumulated monstrous debts through their so-called fiscal stimulus and bailout packages. Sad that it always seems to take a catastrophe before eyes and ears open (— ‘Catastrophe’ only from our human perspective, needless to say. For the natural world, the more the stimulus fails to stimulate, the deeper the recession or depression, the greater the crisis in so-called ‘consumer confidence’, and the less spending and consumption that happen, the better its chances for recovery.)
But in the meantime, we can prepare the ground, and when the moment comes, simply quietly demonstrate through practice and action that a sane alternative is not only possible but exists. How remarkable and inspiring it would be for folk in the depths of a global depression to notice that some jurisdiction (like a small Himalayan Kingdom for example) was cheerfully prospering. Then, they might ask themselves with genuine curiosity—how did
38 Measuring Progress Towards Gross National Happiness they manage that? And how did that jurisdiction escape the clutches of depression gripping the world?
A four-step process
These are the four steps I see in changing our systems of accounting and economic valuation:
First Step: We have begun to build the new accounting system by valuing natural, social, and human capital properly. Much more work is needed, including improvements in data sources and methodologies. What was once just a concept and an aspiration is now feasible and measurable, and there is no barrier for jurisdictions like Bhutan and Nova Scotia to construct, adopt, and implement the new indicator and accounting tools as guides to policy. That measurement work is so well under way that there is already no obstacle to step 2.
Second Step: Some jurisdiction now has to adopt the new indicators and accounts fully and properly, and to take them as its core measures of progress and valuation, in order to demonstrate their feasibility, utility, and policy relevance. This is a matter of political will. Not to put any pressure on anyone, but I don’t happen to know of any sovereign nation anywhere in the world, other than a particular small Himalayan mountain kingdom, where that political will is riper and more developed and more ready to take that leap.
Whenever I see new measurement systems begin from the premise that our conventional economic statistics are not enough and that we have to “add” a raft of new social and environmental measures, I begin to worry and hear alarm bells ring. This “add- on” mindset fundamentally accepts the validity of the conventional economic measures, but pats itself on the back for being broad-minded enough to add a bunch of social and environmental statistics on the side—always, mind you, on the side. Rarely are the new statistics allowed to challenge the
39 Practice and Measurement of Gross National Happiness messages being sent by the conventional measures and through the existing economic paradigm.
“Co-existence” in the sense of having the best of both worlds is not an option! We cannot sing the GNH language without simultaneously challenging a materialist philosophy based on ever expanding consumption. And we cannot simply add on a bunch of new indicators to ones that are fundamentally flawed and that send highly misleading signals to policy makers. We run the danger of exacerbating rather than ameliorating confusion. I believe this is why—in the Buddhist philosophy—“renunciation” is described as the “foot of meditation.” And I believe it’s why Chogyam Trungpa Rinpoche’s Taktsang generated Sadhana of Mahamudra right here in Bhutan, and indeed his first years in the west right after that, took direct aim at what he called “spiritual materialism.” We run that danger in our indicator and measurement world, however well-intentioned we may be.
In short, Step 2 in this process is the genuine political will to adopt the new measures fully, properly, and with integrity—to implement the new indicator and accounting systems in practice, and to use them actively as the country’s core measures of progress and valuation, and as the evidence base for new policy.
Third Step: Not much point in talking in great detail of Steps 3 and 4 when we are only at Step 2. So a few words will suffice. Once the new accounting system has been adopted by government, it provides the basis for a system of financial incentives and penalties designed to encourage sustainable behaviours that contribute to wellbeing and GNH and to discourage unsustainable behaviours that undermine wellbeing and detract from GNH. This includes very practical actions like shifting taxes from low-income households to carbon and pollutant emissions; subsidizing renewable energy development, public transit, organic farming, and uneven-aged forest management while increasing taxes and fees on gas-guzzling Prados, synthetic fertilizers, and clear-cutting, for example. The underlying accounts provide an objective basis for determining 40 Measuring Progress Towards Gross National Happiness the ngultrum amounts of such incentives and penalties, since the accounts assess the true and actual benefits and costs of economic activity to society.
Fourth Step: And those incentives and penalties in turn will naturally affect consumer prices, thereby changing behaviour. It is absurd, at present, that organically grown local food is more expensive than chemically grown food imported from 2,000 miles away—a perversity only made possible by ignoring the true costs of soil degradation, transportation, greenhouse gas and pollutant emissions, and other actual costs of production, and ignoring the true value of enhanced nutrition, freshness, health, and resource conservation. Once goods are properly and accurately priced according to their true costs of production, not only will consumer behaviour change, but the market economy itself will become far more efficient—with profligate and wasteful energy use penalized for example, and rewards for energy conservation built into the price structure. We’re a long way still from that kind of pricing system, but, as I said, I fervently hope to see it in my lifetime, as it the surest guarantee of widespread behaviour change.
Is such complication really needed, and if so, why now?
We have to be honest enough to acknowledge that all these complicated indicators, accounts, economic valuations, and measurement systems are entirely unnecessary if the underlying GNH values truly pervade and penetrate both the society and the political arena in a profound way. Particularly in an absolute, benevolent monarchy, good and wise policy that judiciously balances social, environmental, cultural, and economic objectives does not need to be justified with such measurement and accounting complexities. And especially when a country is relatively isolated from the world, no particular justification for its unique traditions is needed and no comparative indicators of progress are necessary.
Indeed, economic valuations would never be needed if the full social and environmental consequences of all policy actions were 41 Practice and Measurement of Gross National Happiness considered in every decision. In any case, we have already noted that such economic valuations are at best only a strategy designed for a materialist world and intended to point towards an underlying physical reality. Even indicators are only a “second best” tool that imperfectly describes reality. As the old saying goes, the finger pointing towards the moon is not the moon. And so indicators can only point in the general direction of a social reality and can never pretend to describe it fully and accurately.
Thus, the Fourth King of Bhutan did not need a complicated battery of charts, tables, and spreadsheets to pronounce that Gross National Happiness is more important than Gross National Product, and yet his meaning was crystal clear. And in some of our native American traditions, there is a custom in which one tribal elder is required—in every major Council decision—to represent the interests of the seventh generation hence. How will this decision affect future generations? When decisions are made in that way, or with the wisdom of a wise and benevolent monarch, we do not need complicated spreadsheets or accounting mechanisms.
But I see three important reasons for adopting the new measures now with all their complications: First, they are a powerful insurance policy in a party-based democracy that holds no long- term guarantee that GNH values will always pervade the decision-making arena regardless of the vagaries of elections and who holds power. Because they transcend partisan politics and represent consensus values, the new measures can serve as a highly effective touchstone of fundamental underlying principles—a standard against which actions can be judged, policies and programs evaluated, and governments held accountable.
Secondly, when Bhutan is increasingly joined to the larger world by internet, television, roads, trade, tourism, and membership in international organizations, the new measures are ever more urgently needed to maintain what is unique and vital to the country’s identity and wellbeing, and to prevent it being 42 Measuring Progress Towards Gross National Happiness swamped by the dominant global materialism. Unless its own ways of measuring progress and valuing its wealth are firmly entrenched and well understood, its progress and wealth will be measured for it according to alien standards and outside forces that do not appreciate what is of value here. If Bhutan were to join something like the World Trade Organization—which has its own standards, measures, and ideas of progress that have little to do with GNH—and were to do so without its own clearly enunciated and officially entrenched measures of progress and accounting system firmly in place, then it will be held entirely accountable to standards and rules not of its own making. Let the WTO rather challenge an official accounting system that does include the full costs of production and that values all forms of capital properly and comprehensively. In short, the new measures and accounts are needed in order for Bhutan to protect its interests and represent itself accurately and with integrity in the international arena, and to avoid being classified, judged, ranked, and manipulated according to alien standards and measures that have no respect for what matters to this country.
And thirdly, the new indicators and accounts are needed if the Royal Kingdom of Bhutan wants to help the world and set an example of a sane way forward…. If, in other words, the Mahayana Buddhist foundation of the Kingdom truly extends to all beings. That is a decision only the Bhutanese can make. But if they choose to set such an example and work to create an enlightened society that can show humankind a way out of its materialist Dark Age, then it can only do so by communicating and engaging the world in a language the world can understand. Lofty words, principles and ideals will be less effective in getting others to watch, listen, and pay attention than the language of measurement, economics, budgets, and production costs. The new indicator and accounting systems—because they speak in a familiar and universal language—will allow the world to recognize the flaws in its own measurement and accounting systems, and in its consumption and growth-based economic
43 Practice and Measurement of Gross National Happiness paradigm, and will demonstrate its own potential to shift its view and approach.
From a ‘bodhisattva’ perspective, therefore, the new measures— both indicators and accounts—constitute a tremendously useful communication tool that creates a bridge to the rest of the world and that starts the dialogue from where others currently are. In all this, it must be emphasized that the Royal Kingdom of Bhutan does not need to “sell” either itself or GNH or the new measures. So long as Bhutan genuinely puts GNH into practice at home and uses the new measures to guide and explain its own policy, it will naturally be performing an enormously useful and valuable function for the world that cannot help but set an example for a global system in confusion, disarray, and despair. But practice is everything. Talking or reading about an apple is not the same as eating it, and nothing will help the world more than a living, breathing example of GNH in practice.
And if this third reason is operative, then there is absolutely no time like the present to adopt the new measures, since the current global economic downturn represents a unique historical opportunity to make the changes that are needed on a larger scale. I’d like to end this paper with just a few comments on this present historical moment, and its enormous potential to bring GNH to the larger world.
A “balanced,” multi-dimensional approach
I once heard David Suzuki, brilliant scientist and defender of the environment, argue that the only biological organism he could think of, which shared our economic dogma of limitless growth, was the cancer cell—which also thrives on unlimited growth till it destroys its host. I suppose we could add some other examples— like weeds or algal blooms that suffocate plants and water bodies. Suzuki’s point is simple: In nature, limitless growth is inherently destructive. By contrast, he points out, nature always thrives on
44 Measuring Progress Towards Gross National Happiness balance. Plants, for example, do best when they have not too much water and not too little, not too much sunlight and not too little.
Indeed, I have often thought that if I had to choose just one single word to describe and characterize GNH or the GPI, it would be “balanced”—in sharp contrast to the “extreme” view of GDP- based measures. What is GNH if not a judicious balance between environmental, economic, social, and cultural objectives? And what is the meaning of “good governance” if it does not effectively balance those priorities?
In fact, I would be so bold as to say we don’t have to “sell” GNH or GPI any other way than simply to point out that these are balanced or ‘middle way’ approaches that look at both sides of any equation, and which thereby provide far more accurate signals to policy makers than an extreme doctrine like limitless growth.
In applying the new multi-dimensional GNH measures spanning nine different domains, critics often baulk at their complexity, which they find daunting and challenging to interpret compared to the simplicity of the one-dimensional single number GDP / economic growth statistics. I think we should never apologize for this complexity. Would we prefer an airplane pilot to have only one gauge (say altitude) when piloting our plane? The pilot might have quite a difficult time taking off, landing, checking safety features, or ensuring that we have enough fuel to get us to our destination with such limited information. Would we not feel far safer and more secure if the airline pilot had a complex, multi- dimensional set of gauges on his dashboard providing him with all the varied information required to get us safely to our destination?
Piloting the ship of state is no less challenging or complex and requires at least the same multi-dimensional range of information as we would expect of our airline pilot. The very narrow fiscal stimulus fire-fighting currently under way to deal with the present economic downturn well demonstrates the limited tools available 45 Practice and Measurement of Gross National Happiness to policy makers who operate from within a GDP / economic growth framework alone. Let’s see how the options naturally expand when we broaden our approach and embrace the complexity.
In sum, the GNH approach and practice not only offer highly positive potential solutions to the current global economic crisis, but its most effective agents and standard bearers are likely to be the younger generation whose stake in a sane, secure, sustainable, and balanced world is probably the greatest of any demographic group. Including GNH principles, practices, and examples in educational curricula, training our youth in the GNH measurement methods, and generally nurturing their participation in GNH deliberations and in a wider GNH movement may well be the most effective and productive possible investment in moving towards the realization of GNH in practice.
References
Atkisson, Alan. Stern Review: How Climate Change is Revolutionizing Economics. World Changing. 31 October, 2006. www.worldchanging.com/archives/005210.html. Accessed 24 October, 2008. Canadian Public Health Association (1996). Working Time and the Future of Work in Canada. A Nova Scotia GPI Case Study. GPI Atlantic. Halifax. www.gpiatlantic.org, p. 309. D’Arcy and Siddique. (1985). Unemployment and Health: An Analysis of the Canada Health Survey. International Journal of Health Services, 15(4): 609-635. Frank Reid study cited in Sykes, Barbara, Peter Faid, and Henry Dembicki. 1985. Counting Costs. A Literature Review of the Social and Psychological costs of unemployment. Edmonton Social Planning Council. Edmonton. Reid and Sykes et al. cited in Pannozzo and Colman (2004), p. 301. Government of the United Kingdom, HM Treasury. Stern Review: The Economics of Climate Change: Executive Summary. www.hm-treasury.gov.uk/6520.htm. Accessed 24 October, 2008. 46 Measuring Progress Towards Gross National Happiness
Jahoda, M. (1982). Employment and Unemployment: A Social- Psychological Analysis. Cambridge University Press. London. Ontario Medical Association Study. (1996). The Health Impact of Unemployment. CPHA. Ottawa. Pannozzo, Linda and Colman, R. (2004). Working Time and the Future of Work in Canada. A Nova Scotia GPI Case Study. GPI Atlantic. Halifax. www.gpiatlantic.org. Statistics Canada, Pensions and Wealth Survey Sections. (2006). The Wealth of Canadians: An Overview of the Results of the 2005 Survey of Financial Security. (Ottawa: Minister of Industry, catalogue # 13F0026MIE, December 2006). Williams, Colin C. and Jan Windebank. (l998). The Unemployed and Paid Informal Sector in Europe's Cities and Regions. Unemployment and Social Exclusion. Landscapes of Labour Inequality. Paul Lawless, Ron Martin, and Sally Hardy (eds). Jessica Kingsley Publishers. London.
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The Analysis of Results of Research into ‘the Ideal Society’ in Japan, Sweden and Bhutan -- Using the indicator of Human Satisfaction Measure (HSM)
Terue Ohashi
Abstract
The human satisfaction measures (HSM) as a sustainable social welfare indicator includes the triple bottom line (society, environment and economy) inevitable for Sustainable Development under six categories, namely, labour, health, education, gender, environment and income. HSM version 1-3 was developed by assigning equal weight to the indicators of the six categories. Considering interpersonal differences in the value to six categories, the author tried to calculate weighting coefficients using Analytic Hierarchy Process (AHP) methods. A web-based survey “The Questionnaire on Ideal Society” was conducted in Japan, 2007 (2109 samples collected) and Sweden, 2008 (300 samples collected). In addition in Bhutan, the author asked five experts to answer the questionnaire on her visit to Bhutan in 2007. Using the results of weighting coefficients of Japan, HSM ver.4 was developed, and from those of Sweden, HSM ver.5 was developed.
Introduction: progress of the study and its prospects
The Human Satisfaction Measure (HSM) includes the Triple Bottom Line (society, environment, and economy) that is necessary for HSM to be a sustainable development indicator, and was first developed by Ohashi (2000). Later, versions 1, 2-(1), 2-(2) (Ohashi, 2005) 3-(1), and 3-(2) (Ohashi and Nguyen, 2006) were further developed in collaboration with Hong Nguyen in 2005.
48 The Analysis of Results of Research into ‘The Ideal Society’
Until 2007, the six categories of HSM were calculated by assigning equal weights. However, considering interpersonal differences in valuing the six categories, the author, in collaboration with Nobuyuki Kimata, calculated weighting coefficients by adopting the Analytic Hierarchy Process (AHP) method. As a result, HSM version 4 was developed (Ohashi 2007, 2008). This version is based on a web-based survey “The Questionnaire on Ideal Society” conducted in Japan in 2007. Furthermore, this survey was also conducted in Sweden, which resulted in HSM version 5. In the latter part of this paper, the survey results from Japan, Sweden, and Bhutan are compared.
Observing the Consistency Index (C.I.) of the weighting coefficients of the six categories, the consistency in the Swedish data is significantly higher than that of Japanese data, which indicates that the survey questions were easy and clear for the Swedes. On the other hand, C.I. of the survey data of six categories in Japan was low, perhaps because the respondents had difficulty in answering the questions. Analyses of the mapping of words given to open-ended question using True Teller text mining software developed by Nomura Research Institute show that there are common key words appearing both in Japan and Sweden (consideration for environment, stabilization of life), and that there are key words that are characteristic in Japan (society without social gap and anxiety). On the other hand, those key words “democracy”, “education”, and “equality” appeared only in Sweden. In order to deepen the analyses of these answers, it seems necessary to conduct next step survey that can be utilized for policy implications for Japan.
1. What has been learned so far?
1.1 “Sustainable development” should be guaranteed to secure theories on wellbeing and satisfaction
The richness of ideal society can be indicated by satisfaction and wellbeing of the members of the society. However, the marketing theories, sociology, and economics discuss only individual 49 Practice and Measurement of Gross National Happiness satisfaction (wellbeing), and to the author’s knowledge, no thesis has discussed that sustainable development should be guaranteed for human satisfaction (wellbeing). For example, scholars of marketing define the purpose of marketing as “the availability of enough goods and services to consumer’s expectations and needs” (Oliver, 1997, 13). But the author believes that the consumptions should not exceed the degree that allows sustainable development of the society. The conventional marketing theories are not linked with sustainability, except for the environmental marketing theories that are specified in environmental sustainability.
Although there are at least about 400 Japanese books (Shingu, H. 1998) discussing human wellbeing, no one has pointed out that sustainable development must be secured as a prerequisite for human wellbeing. In the thesis “Explaining Happiness”, Richard A. Easterlin (2003) shows data, and explains that wellbeing is related to individual’s life events (such as marriage, divorce, remarriage, bereavement, employment, and unemployment), individual’s health, and individual’s education. However, he does not mention the importance of the Triple Bottom Line (society, environment, and economy) that is closely related with sustainability of the society.
In “The role of human, social, built, and natural capital in explaining life satisfaction at the country level: Towards a National Well-being Index”, Amanda W. Vemuri and Robert Costanza (2006) do not verify that four basic capitals (human, social, built, natural) underlie sustainable development of the society, and that sustainable development of the society is the prerequisite for human wellbeing.
However, both theses repudiate the economic theory that more income makes people happier. Vemuri and Costanza (2006) show that there is no correlation between the real GDP per capita and life satisfaction. Easterlin (2003) notes that allocating more time for paid work to increase income slights non-monetary values such as family and health, and reduces wellbeing as a result. Regarding “Time Use and Balance”, one of the nine indicators for GNH being 50 The Analysis of Results of Research into ‘The Ideal Society’ developed in Bhutan, Karma Galay, of the Centre for Bhutan Studies stated in author’s interview (August 10, 2007) that the people in Bhutan allocate more time for work for increasing income, which gives people less time to spend for their family. Therefore, an increasing income does not necessarily result in wellbeing (Galay, 2007).
1.2 Definition of sustainable development
There are a few hundreds of definitions of sustainable development (UNESCO, 2002), of which the author demonstrates two main points. The first one presented by the World Commission on Environment and Development (WCED) defines sustainable development as development that satisfies the needs of the present generation without harming the ability of the future generations to meet their own needs (WCED, 1987). This means that happiness and satisfaction of the present generation should not be intergenerational exploitation.
This way of thinking requires guarantee of environmental rights and rights to survival of future generations. In Germany, Chapter 20a of the constitution states that the State is responsible for the environmental rights of future generations (Ecosystem Conservation Society, 1996). The Chapter One of the Swedish “Instrument of Government” states that the public institutions must promote sustainable development in order to provide the present and future generations with good environment (Abe and Hata, 2005). Also the Swedish Environmental Code (Chapter One, 1999) aims to ensure that present and future generations will live a healthy life in a comfortable environment (Ohashi, 2007). The Constitution of Bhutan (Article Five) states that the nation’s natural resources and environment are for the benefits of present and future generations (Constitution Drafting Committee, 2005). The Constitution of Japan does not mention environmental rights, but the Fundamental Law of Environment (Chapter Three) states that the present and future generations must be able to enjoy the benefits from healthy and rich environment. 51 Practice and Measurement of Gross National Happiness
The second point of the definition of sustainable development presented by Barbier (1987) emphasizes the harmonization of ecological system (environment), economic system (economy), and social system (society) (Barbier, 1987). Similarly, Elkington (1997) wrote the Triple Bottom Line (society, environment, and economy) must be audited.
1.3 HSM is sustainable development indicator that adopts triple bottom line
HSM adopts the above-mentioned second point of sustainable development (harmonious balance of the Triple Bottom Line), and consists of six indicators in three categories that can be broadly collected in many countries (see Table 1).
Table 1: HSM adopting society, environment, and economy Triple Bottom Line Society Labour category: unemployment rate Health category: infant mortality rate Education category: primary school enrolment rate Gender category: female advancement rate to 4-year university Environment Environment Ver.1 popularization rate of water category: supply Ver. 2-1 CO2 emission Ver. 2-2 ecological footprint Ver. 3-1 CO2 emission Ver. 3-2 ecological footprint Ver. 4 ecological footprint Ver. 5 ecological footprint Economy 6. Income category: Gini coefficient
HSM, as a sustainable indicator consisting of Triple Bottom Line, is superior to many other social indicators (see Table 2).
52 The Analysis of Results of Research into ‘The Ideal Society’
2. Version-up of HSM
2.1 Equation of HSM and the shift of environmental category variables
HSM selects six categories that are not included in GDP, and establishes as the sustainable social welfare indicators in the following equation:
HSM= W (Labor, Health, Education, Gender, Environment, Income)
As shown in Table 1, six categories corresponding to the Triple Bottom Line are selected, and the data sources for the six categories consist of statistical fixed quantity data.
Table 2: Social indicators from the perception of sustainability
The ecological footprint used for environment category is a conversion of ecological capacity, which is necessary for a human group to support itself and to absorb wastes into land area and 53 Practice and Measurement of Gross National Happiness water area. The unit of the ecological footprint is gha (global hectare). The advantages of the ecological footprint are: (1) calculation of ecological footprint includes the CO2 emission; and (2) if the data of the ecological footprint exceeds the environmental capacity, the services given by environment for human need decreases. Thus, from the perspective of a decrease in human satisfaction, the ecological footprint is well linked with HSM. In Japan, ecological environmental capacity is 0.8 gha, but the ecological footprint is 4.3 gha, which is 5.4 times as much as the ecological capacity.
2.2 Shift in the calculation method for HSM
The versions 1, 2-(1), and 2-(2) of HSM were calculated by the Cross Entropy method (Golan and Miller, 1996). 6 6 HSM Po, j ln Po, j Po, j ln Pi, j i = ∑ − ∑ j=1 j=1
(Equation 1)
Po,j : standard value of j category in every year
Pi,j : empirical data value of j category in every year i : annual data j : every category
The versions 3-(1), 3-(2), 4, and 5 were calculated by the DtT (Distance to Target) method (Itsubo and Inaba, 2005). Although the Cross Entropy method is one of the useful methods, it has a disadvantage that the calculation method is highly complicated and too difficult for policy makers and ordinary citizens to use. The DtT method was developed in the 1990s so that policy makers can make objective and transparent decisions. The advantages of the DtT method are: (1) Calculation method is simple; (2) Scientific transparency is assured; and (3) It can show consistency between policy objectives and the reality. The calculation method measures the distance between the policy objective and the reality. The United Nations assesses the DtT method as a preferable method 54 The Analysis of Results of Research into ‘The Ideal Society’
(UN (2001). The following equation shows the calculation method of HSM by the DtT method adopted after version 3.
1 Pi HSM = × ×C (Equation 2) ∑ o o i Pi Pi
Pio is policy objective value; Pi is present value
1/Pio is a standardization to show relative effect of each category within HSM, and demonstrates focuses of policy makers
Pi/Pio shows assessment of the realization of policy objective value; C is constant
55 Practice and Measurement of Gross National Happiness
2.3 Value changes in 15 countries from HSM Ver. 1 to Ver. 4
The figures below show HSM value shifts in 15 countries from HSM Ver. 1 to Ver. 4 between 1990 and 2002.
Figure 1: HSM Ver. 1
56 The Analysis of Results of Research into ‘The Ideal Society’
Figure 2: HSM Ver. 2-(1)
57 Practice and Measurement of Gross National Happiness
Figure 3: HSM Ver. 2-(2)
58 The Analysis of Results of Research into ‘The Ideal Society’
Figure 4: HSM Ver. 3-(1)
Figure 5: HSM Ver. 3-(2)
59 Practice and Measurement of Gross National Happiness
60 The Analysis of Results of Research into ‘The Ideal Society’
Figure 6: HSM Ver. 4
Since Japan’s annual consumption per person is 5.4 times as much as the annual environmental capacity, the ecological footprint overshoots in Japan. Therefore, when the ecological footprint value is included in the environmental category, Japan’s HSM ranking falls radically to the 13th place out of 15 countries.
61 Practice and Measurement of Gross National Happiness
3. Weighting coefficients of the six categories of HSM using the AHP method
3.1 Materialization of HSM and applying it to policy implications
HSM versions 1-3 calculated the composing six categories by assigning equal weight to them. However, considering interpersonal differences in attaching importance to the six categories depending on individual values and awareness, the Analytic Hierarchy Process (AHP) method was applied to calculate the weighting coefficients. First of all, in 2007, a web- based survey on ideal society was conducted in Japan. Then the weighting coefficients drawn from the survey data were adopted in HSM Ver. 3-(2), which resulted in HSM Ver. 4. Similarly, a web- based survey on ideal society was conducted in Sweden in 2008, and weighting coefficients drawn from the data were adopted in HSM Ver. 3-(2), which resulted in HSM Ver. 5.
3.2 The AHP method
The AHP method was refined by Professor T. L. Saaty of the University of Pittsburgh (Saaty, 1980) in 1970, and was applied to real social problems in 1973 (Warren, 2004). This is a method with multi-standards that has been utilized for most of practices in decision-making.
3.3 Method for calculating the weighting coefficients by using the AHP method
Abridged, see notes 4(b) (Page 124) -
4. Empirical methods and results in Japan, Sweden, and Bhutan
4.1 Web-based questionnaire in Japan
(1) Survey theme: Questionnaire on ideal society 62 The Analysis of Results of Research into ‘The Ideal Society’
The purpose is to find out how Japanese people value the six- category indicators
(2) Respondents were asked to answer from global perspectives with consideration for sustainable development in both developing and developed countries, not only for Japan (3) The technical terms “ecological footprint” and “Gini coefficient” are explained when they are used (4) Survey methods - Questionnaire survey: conducted by Nikkei Research - Method: web-based survey; 6001 respondents selected by gender and age from five geographical blocks - Target group: between 20 and 69 of age - Time: from May 18 to May 23, 2007 - Return rate: 2109 to the quantitative questions (with no invalid answers) (return rate 35.1%) 1756 to the open-ended question F11
948 to the open-ended question F12
4.2 Web-based questionnaire in Sweden
(1) Survey theme: Questionnaire on ideal society in English (2) and (3) are the same as the case in Japan
(4) Survey methods
- Questionnaire survey: conducted by IID (Tokyo) - Method: web-based survey - Target group: between 20 and 69 of age - Time: from April 11 to April 22, 2008 - Return rate: 300 to the quantitative questions (male 30 and female 30 in each age group) 227 to the open-ended question Q20
63 Practice and Measurement of Gross National Happiness
4.3 Questionnaire answered by five experts in Bhutan
(1) Survey theme: Questionnaire on ideal society (2) Questionnaire: the questionnaire used in Japan was translated into English
(3) Time: from September to October, 2007
4.4 Consistency Index (C. I.) of the pair-wise comparisons
Consistency Index (C.I.) assesses the consistency in the evaluation values given in the pair-wise comparisons conducted in Japan, Sweden and Bhutan, and can be obtained by the following equation: λ max− n C.I. = (Equation 3) n −1