Activate 2020 Outlook Vf Digital Ds
ACTIVATE TECHNOLOGY & MEDIA OUTLOOK 2020 www.activate.com These are the Most Important Consumer, Industry, and Innovation Trends for the Year Ahead in Technology, Internet, Media, and Entertainment Welcome to Activate Consulting’s Technology and Media Outlook 2020 Each year, as part of the Wall Street Journal’s WSJ Tech Live, our team analyzes some of the most important consumer trends, technology innovations, and industry dynamics to predict what’s going to happen next — and next after that. We’ve taken a deep dive into the major forces that will reshape the industry next year and for years to come in the most important businesses: social networks, eCommerce and digital marketplaces, television, digital video, sports and sports gambling, video gaming, music, podcasting, and digital financial services. In addition, we assess the connectivity technologies that will unlock the next wave of growth. Our work begins with the most important person in technology and media: The User. Understanding how people use technology and experience media is the foundation of our thinking. You’ll see deep insights into consumers’ time, preferences, habits, and spending based on Activate’s proprietary analysis and large-scale consumer research. Most interesting is our discovery of technology and media “Super Users,” who will be key to every company’s strategy in the coming year. We hope you’ll find the results both insightful and provocative. The Activate Consulting Team www.activate.com 2 Activate growth. Own the future. Technology. Internet. Media. Entertainment. These are the industries we’ve shaped, but the future is where we live. Activate Consulting helps technology and media companies drive revenue growth, identify new strategic opportunities, and position their businesses for the future.
[Show full text]