3 4 4 CONTINUED 2 PAGE – Madam Therefore, Peng). – Madam President), not Peng not Peng – Madam President), for a successful event. a successful for 彭夫人 – Madam Xi) or Zhuxi Furen . Also, ensure to I used the correct Overall, and busy was it a long day, The most important part was to It was a fanatical day. Mr wasIt a fanatical Owen was in day. AustraliaIn China Week marks an employer’s company name and and name company employer’s Interpreter mispronouncing her Interpreter mispronouncing forgetting the boss is a recipe not the forgetting 主席夫人 习夫人 but it was it alsobut tremendously rewarding beto part of such an important event. And meeting the President and Madam close?President Priceless!” up although is it in not a problem English, when interpreting into Chinese care must be taken. introduce the President and Madam President and the Tasmanian officials had a discussion priorthe to We lunch. beforehand and I suggested Mr to Owen that might it be culturally appropriate to introduce the Chinese President and Madam President first as werethey the guests terms in Chinese address to the President and Madam President was especially importantin this instance, example, for the wife President’s is Madam but Peng, in Chinese, is she referred as to Xi Furen ( of all communications between Mr Owen and the Chinese and delegation as the MC the officialfor lunch. charge of every little detail. Running from ensure to place to place the right person was the at right the at place right time! Mandarin Interpreter John Zhou MC-ing in House Government at Mandarin ( China Getting – Old Before Gets It Rich China Makes the Environment a Priority Furen ( A marvellous launch for ANZ in Shanghai’s new FreeTrade zone marred by poor interpreting. Australia is Open for Business - the hardworkingAustrade and team DFAT in Shanghai. of a lunch, but luckilyof a lunch, but the speech came across well. important step in the relationship with China effort and a huge Austrade by and staff, in particular.DFAT So many attendees – congratulations! The importance of good interpreting was recognised and a major contribution success. to Cairns Number One Destination Cairns is Poised to Become Australia’s Number One Destination Chinese for Tourists

2 2

01 01 So if are a business you person visiting Theimportant messages want you The other thing bear to in mind is a speechFor – all or major event the Get in early - good interpreters are busy Brief interpreter your them – provide with Be proactive networking at events and use If are having you important meetings, on local rely hiresDon’t and either,

• • • • • INTERPRETER JOHN ZHOU— INTERPRETER — BRUCE SONG BRUCE — INTERPRETER then in been I’ve more involved rounds, asas well interpretingtradeon missions, seniorfor visits and looking after technical and specialised translations. So brought it nice closure be to back in Canberra again when the deal was finally During done. President visit Xi’s Hobart, to I acted as the Chief Interpreter closely and worked with the Tasmanian Government. With a team ten of interpreters, training, briefing andpreparation very were important – congratulations Chin their Team for to dedication and enthusiasm. Mandarin Interpreter Bruce Song with President Xi and the Lieutenant Governor was“I the interpreterthe Official for Secretary ofGovernment Mr House, DavidOwen - the Mr Carson if of Downton you Abbey, will! I was the responsible interpretation for “I was“I the interpreter the Lieutenant for Governor of Tasmania. In the executive council room, the officials top of the biggest nation in sat in the line world with President Xi and Madam Xi the at front, and chance by as a result of last minute rearrangements mandated the by Chinese protocol team, all of a sudden I was the at nexttop the to Lieutenant Governor and nervous,facing thePresident. I felt but then the years of training kicked in a for smooth and smiled.” he outcome in procession China’s Economy Largest theNow World’s The New GoldRush China’s Demand Dairy For Products is Predicted to Soar text book case of where a good interpreter beenhave used. should Insteadwhat the mispronunciationslarge were got audience of ANZ, and name the CEO’s was absolutely lost – unforgiveable! China of the or one 800 on the delegates nextmake a sure get do you trip, you how good interpreter? ahead. well booked and background information business, on your aimsyour and specialised any lingo. the interpreteryour work room. you help to take own interpreter. your Whatever counterpart’s on your rely don’t do, you interpreter – theyare the working for other side! https://www.youtube.com/here’s why: watch?v=lPTqGf-NnXs#t=59 across get to might be lost – the lack of Aussie-fication noticeable is in interpreters without solid Australian experience. interpreters arewalkingnot dictionaries; preparation andbriefing are important. Like not privy anyone aims your to and without knowledge offering of your and itsspecific language, they will struggle. Brief them and them provide story your inwell advance. more vital. I was only asked hour one Abbott PM before delivered his keynote address in Shanghai notice, – not much thebut other interpreter had ‘politely use to I was that able declined’. time to carefullyread and deal with the sensitive wordingaround theMalaysia Airlines Notplane. ideal preparation in the middle

S G A YAO CHENG W CHARLES QIN CHARLES Interpreters a Central Plank

Australia Week in Australia Week China – Mandarin Mandarin – China

At Team Chin, busy were At Team we translating Trade & Investment Minister Andrew Robb meeting Chengdu Mayor GEHonglin with Mandarin Interpreter Charles Qin - what a lovely tie! From Bo’ao to Beijing to – the engagement Bo’ao From I had the chance observe to other newANZ’s branch opening in fter ten years, the a long China-Australia Agreement Trade wasFree finally nyone attendingnyone or viewing video or pictures from this major Australian Australia-China Stage

A A CHIEF INTERPRETER — PROF PROF — INTERPRETER CHIEF QIN CHARLES Ten years ago, when Australia years ago, Ten and China embarked on FTA negotiations, I remember being the at table interpreting and since Our Biggest Week on Week Our Biggest signed. President Xi Jinping, Madam Peng and a large of ministers delegation and businesspeopledescended Australiaon and a trade frenzy began. November was like a moving sedan chair with events staged the at Brisbane in G20, Canberra, andSydney the fantastic day in Hobart. A retinue of politicians, businesspeople, minders, leaders, reporters and, of course, interpreters important played in roles bringing the visit life. to agendas, media menus, releases, speeches wrap– even around newspaper coverage commemorate to the visit of President Xi. Our interpreters around spread were all the cities and events. Byfar our largest contingent of Mandarin Interpreters headed off Hobart to after and looked the language every at point from the airport the to of Mount Wellington. top This I had a chance week, down sit to with our interpreters, not only wrap to up also but done, in whatwe’ve the hope of sharing their personal experiences with an get to insider’syou, viewon assisting Australian leaders communicate to with of the one most powerful men in today’s world. influxto China willin April be struck2014 theby presence of Mandarin Interpreters. There is hardly an image without interpreter impact – whether simultaneous – listeners seen with – or headphones an interpreter on the stage beside the Minister – luckily interpreters all were over the event! https://www.youtube.com/ watch?v=rc43NeXMDI8 and http://www. chincommunications.com.au/gallery/2014_ Aus_Week_China/122.php wasunderpinned Mandarin-English by interpreters. Duringthis visit, I was at and Investment the ofTrade Minister side was but alsoRobb, called interpret on to Abbott’sPM important lunchtime address 1800to guests in Shanghai – more about that later. ‘interpreters’ in action. Where they do a good job appears it seamless; I however must comment on some appalling work. Jeremy Oliver is very popular in China. isHe an engaging raconteur and does an amazing job promoting wine. Aussie on the up stage, his ‘interpreter’However, was reading from a different – page and without a note book.completely thoseFor speaking two languages was it the Chinese for obvious; listeners present – did they full get from value Jeremy? Zone was a Shanghai’s Trade new Free

MayDecember 2014 2014 Chin Communications WAGS WAGS qualitysuch as Japaninterpreters (and Australia) and realises – the effectthe asmay much recall as that $70 itper was tin former – or nearlyTasmanian $50 Rebranding Chin ChinChina’s Interpreting Economy Team – programwill be even would greater. not be (The successful Economist without 29 morePremier, than the the late prices Jim Bacon,paid in whoAustralia brought for

Wins National Award us.”November The International 2014) Market Manager of the sameSister-State product. relationship (ABC 20 toMay China 2013) (with 2014 May forWorld’s Interpreting Largest – Dairy DairyBusiness Australia, Spectator Sarah Xu,claims understands that Australia the FujianThe Province). surge in I Chinesewas very demand fortunate has or more than two decades, Chin valueis the andmost provides China-dependent fantastic organisationeconomy in alsobecause seen Mrsheightened Honey internationalBacon has investorworked FCommunications has provided Scholarship Program forthe theworld: entire “Australian program exports meaning to thatChina it interestwith interpreters in Australian before. dairyHowever, producers, it was Chinese translation services to people and t’s official – by the time you read this China ishave well grown run fromand participants8.5% of the total happy in 2003-(and includingprobably the from first major time Chinese for any players.of us to meet businesses across Australia and further Iwill have surpassed the United States interpreters04 to 32.5% intoo). 2013-14 “It has – andbeen they a wonderful continue a personHong of Kong such entrepreneurimportance and William influence Hui afield. Our logomark (秦) has become asnterpreters the world’s and largest translators economy. are usuallyFigures experienceto grow.” (Tom to mentorConley, andBusiness work Spectator,with the investedin the world. AUD$70 Even million the order to takeof entry control to the of well-known, paying homage to both the Ireleasedunseen by – thebut IMF without forecast them that vitalby the trade end Chin9 December interpreting 2014); team the FTAand willto seehelp them this Unitedroom has Dairy to Powerbe considered (UDP). Huiand is I reported realised company’s founder, QIN (pronounced wouldof 2014 grind China’s to aeconomic halt. The output work translatorswill reach advancetrend, Conley and agrees,become but expertsmight makes in theus asthat saying in such he circumstancesis prepared to investthe interpreter a further “Chin”) Lushan, and Qin Shihuang (秦 andUSD$17.6 interpreters trillion –perform with the greatly United assistsStates subjecteven more – embracingvulnerable downagriculture, the track. science $20mis often to more assist experienced UDP to expand than theinto actual milk 始皇) – China’s first emperor (260 – 210 Australiain second toplace advance at USD$17.4 its tradetrillion. andBy and Keycuisine. risk factorsIt is a in great the Chinese example economy to the powderinterlocutors production.. I was happy The to assistinfant in gettingmilk BC). Qin Shihuang conquered and unified investment2019 the gap prospects will be even and greaterimproves – China’s all of industryinclude the of statehow of cooperation the troubled canreal estatebring formulait right and market all of inus inChina the rightis set order… to double many warring states into one kingdom The imagery on our business cards Darfield plant 35km west of oureconomy standards will beof USD$26.8living. For trillion that andreason, the dividends.”and property sectors, the government’s to moreAs shown than on$25 Chinese billion Central by 2017. Television (The and it is from here that the western name is a blending of the old and the new – Christchurch, with China, Southeast Asia itUnited was Statesgreat USD$22.1indeed to trillion.win a And,national just abilitySarah to transition Xu further to a commentedconsumption ondriven the Australianand on most 18 Marchother 2014)media, the President for China is derived - ‘Qin’ was originally historic images and traditional costumes, and the Middle East as its main export industryfor the record,award Australia’s recently is– the$1.5 highesttrillion higheconomy rating and of excessthe Chin capacity interpreting in strategic team and Huihis wifetold werethe bothAustralian very happynewspaper: to see spelt ‘Ch’in’. the Chin seal, and modern typography markets. (International Business Times 3 acknowledgementrising to an estimated of $1.8 the trillion importance by 2019. “Weindustries, could including not deliver steel. such a beneficial “Thereseven-month will be old a lotRuby, of Chineseespecially coming Madam to Our original logo was taken from with pictures of skyscrapers and business Feb 2014/The Australian 21 March 2014) of(IMF interpreting website). in relation to trade and programIt is importantwithout the to bewonderful cognisant support of the thisPeng market. – with aIn big the smile past shefive started years to it askhas the work of famous Chinese calligrapher in motion. The United States’ exports of dairy internationalChina is engagement.a major force driving world ofrisks; the howeverChin interpreting we believe team.” Australia still beenquestions in mining,in English! but It inappeared the coming that bothfive Yan Zhenqing, who scripted the mark Other branding elements used products to China have grown from $137 economicThe growthChin Communicationsand competition toteam do has plenty of upside in trade with China. yearsthe President it will be andin dairy. Madam Whether President it is a hadbig during the Tang Dynasty (618–907 AD). It throughout the collateral show various a million in 2009 to $706 million in 2012 and ofbusiness Professor with CharlesChina is Qin,huge, Bruce as Reserve Song The Free Trade Agreement will see new companyquite good or English a medium-sized proficiency. company in represents the positive aspects of Emperor deconstructions of a cube to create lines. it is the third largest supplier; the EU is andBank Josephof Australia Tu Governorwere winners Glenn Stevensof the opportunities emerge, especially in services China,It wasthey awill great be interestedexperience. because I certainly the Qin’s dynasty – innovation, self-belief and By depicting shape as communication, we the second biggest exporter to China after nationalhas noted, Excellence China isin theInterpreting first or Awardsecond andThe agribusiness New (see Gold our report Rush on aged dairylearnt producta lot.” from Australia is very good. advancement – in particular, his influence were able to represent the numerous and New Zealand – as a share of world dairy presentedbiggest trading on 16 Novemberpartner for 2013 about (AUSIT 50 care in– this China’s issue of Chinwags). Demand Investment in The environment here is very good for the on standardising currency, his national changing interpretations of language – a trade: 37%, 31% and 11% respectively; biennialglobal economies, awards). including the United infrastructurefor Dairy and agriculture Products are growing, Is cows and the milk. China has already been road system, and construction of both the concept so integral to global translation. with Australia next at 7%. (Dairy Australia States,Our European interpreting Union, team wasJapan, lauded Russia for the Significant Investor and new Preferential importing a lot of cows from Australia.” Terracotta Warriors (Bing Ma Yong) and Find out more about Qin and website, Trade and the Australian Dairy itsand excellent Canada. serviceSo it is overnot surprisingrecent years that - InvestorPredicted visas are bringing to Soar in funds, – and Chinese state owned enterprises are unification of The Great Wall. Wanting to our logo redevelopment: http://www. Industry report online) specialisedAustralian exportersand intense and interpreting businesses work are tourismWill andth eeducation Long areAwaited reaping the reportedly interested in other investment give a modern lift to a well-recognised chincommunications.com.au/whychoosechin/ Japan continues to be the single forvery Dairy aware Australia, of any inpotential its Greater economic China rewards of the burgeoning Chinese middle opportunities. brand with a 1300-year-old logo, Chin chin-communications-logo.php most important dairy export market for Dairydownturn Scholarship and, at Program the same – interpretingtime, any class.FTA If one thingbe theis certain, Key China for and its The former Bonlac milk factory in the Communications approached bird graphic Take a look at some of our digital Australia, accounting for 19% of exports by (andinitiative translating) to help usfor dothe business all-important is big ingenious peopleAus willtralia? continue to surprise Gippsland region of south east Victoria designers for a rebrand. media to see how it works: value. Australian exports are concentrated Chinanews – market.like the TheFree TradeScholarship Agreement. Program and find ways to make money and drive has been bought by a Chinese Australian It began delving into research. With in Asia, which represented 73% of the was Chinadevised is nowto assistentering the a regionperiod ofto foreign interest. Australian businesses businessmanMrs Honey Bacon and with opened President in Xi,September assisted history as rich as our namesake’s, it only — www.chincommunications.com.au total dairy export value of AUD$2.76 understanddeliberately andslower increase growth. their Theuse ofofficial dairy mustot embrace Texas tea, the not China black opportunity gold - Chinese with 2013.by Mandarin Viplus Interpreter is reported Marcus to be Liu an AUD$80 made sense to investigate which aspects of — www.facebook.com/ billion in 2012/13. Australia’s top five Communications Chin products.Chinese governmentChin Communications target for plays 2014 a Ningenuityvisitors too. are And packing so says thetheir Chin suitcases forecast! million investment with a plan to produce the past could be transformed into a new ChinCommunications.Chinese. export markets by value in 2012/13 were linch-pinand beyond role isin annualensuring GDP all informationgrowth of withMore it,to comefriends in areour packingChinese itNew off Yearin the of roughlyINTERPRETER $120 million — KELLY worth TANG of infant milk design for Chin Communications’ future. Translators Japan, Greater China, Singapore, Malaysia is7.5%. understood This still – frommakes paddock China oneto plate. of the mailthe Sheep to China, predictions and apparently,- watch out evenfor it Xiin formula“My perrole yearwas withinto assist the with next security three Although the Qin Emperor’s dynasty — @chincomms and New Zealand. The top five by volume world’sThe fastest Dairy growing Australia economies, Scholarship and, if JinpingFebruary packed 2015. his plane full of it on his years,at the reportedlygate of Government more than House Australia’s along was short (221 BC to 207 BC) he is one — www.youtube.com/user/ were slightly different, being Greater Programachieved, coverswould allowtechnical China and to avoidscientific the last visit – the new ‘white gold’ is infant currentwith government overall output. officials (ABC 20 andMay 2013)police of the best known emperors in more than ChinCommunications China, Japan, Singapore, Malaysia and presentationshard economic inlanding the soclassroom feared around and milk powder. FROM PAGE 1 commanders. The Tasmanian government 3000 years of history, mostly because of — plus.google.com/ Indonesia. laboratory,the world. cheese making and tasting, Barnaby Joyce made the prediction put a lot of effort into security by deploying the Terracotta Warriors – one of the world’s u/0/+ChinCommunicationsAu- Like many sectors such as education visitsThe to decadesdairy offarms, dizzying producers double digitand that Australia’s dairy industry could take a strong security force to every spot wonders. They were constructed to guard Chinese-Translators/posts and tourism, this fastest growing export factories,growth thatplus propelledformal dinners China with into guests first advantageINTERPRETER of a potential — PETER 1000% PEI increase in President Xi and the delegation might reach. the Qin Emperor’s tomb. The tomb was market for Australia over the last five years fromplace arethe over.wider But dairy is the industry.growth targetThis exports“Chinese to President China by Xi 2030.Jinping’s Speaking state visit at anto Only those who had an authorised badge discovered in 1974 when peasants were includes mainland China, but also Hong placesachievable an forextra any degree sustained of period?difficulty on AustralianAustralia coincided Dairy Farmers with the national first Australia-summit and were on the name list were permitted digging a well. On-going excavations FROM PAGE 2 Kong and Macau, and Taiwan is also a big the Theinterpreting National team Australiahaving to Bank’swork inChina Melbourne State/Provincial in March, Leadersthe Agriculture Forum, to enter Government House. From my revealed a number of chambers filled with importer. ineconomic different survey settings, of China for manyargues different China’s Ministerwhich was said held that in Sydney the surge on 19 in November. Chinese conversation with officials as well as the life-like clay soldiers and horses, wooden export to Asia frozen milk in point of There have been quite a few golden presenters,modified growthon a wide goal variety for the of subjectsnext ten demandI was engaged for dairy to facilitate is opening communication the door locals we ran into, President Xi’s visit was chariots and metal weapons, all in battle sale retail packaging. “New technology geese in the China space — mining, andyears including announced classroom at the Party’s training, 2013 practical Third forbetween Australian Chinese exporters. and Australian (The Australian leaders. I hugely welcomed in Tasmania. They felt formation. The burial of the figures on a for rapidly freezing milk is becoming education, real estate, migration, and exercises,Plenum may social be occasionsdifficult toand achieve: site visits. “The Dairyfarmer)felt extremely lucky to be a member of the fortunate to have such a special bond grand scale was said to have replaced the available and the product can be shipped now dairy – the perceived profits and the GovernmentIn covering also the manyannounced different a aspectsbroad ChinChinese team and domestic had a horizon-broadening consumption of with China’s top leader and hence were practice of sacrificing humans and animals at minus 18 degrees centigrade.” The lure of China is proving irresistable and ofeconomic the program target inat athe very Third professional Plenum, dairyopportunity is growing, to use domestic my interpreting Chinese dairyskills tremendously excited about hosting the to protect leaders in their afterlives. product defrosts without separating and its we are seeing signs of problems starting manner,aiming toChin double underlines the size the of value China’s to productionat such a high-profile is down, dairyevent, productsduring whichare ABOVE:couple.” The dairy training program run by However, many of the estimated 750,000 use-by-date begins on defrosting, allowing to jeopardise this important export Dairy Australia has helped accelerate Chinese Dairyeconomy Australia between and its2010 many and presenters 2020 – nowI was seenassigned as integralto interpret to afor healthy the Premier diet, demand for dairy products. BELOW: Visiting labourers who worked on the tomb for a 14 day shelf life. (Food Magazine online business. Certified Chinese and English ofequivalent the benefits to an in annual engaging average qualified growth and andof Queensland the relative and easing the Deputyof the PremierAustralian of delegates with the Dairy Australia Greater China almost 40 years were buried alive so they 19 November 2013). Recently Australian translations are required for the export of goodrate of interpreters. 7.2%. Given Much that ofChina’s the program’s growth dollarNSW duringare factors their supportingmeetings with the positiveChinese Scholarship program; Sarah Xu, Dairy Australia would not be able to reveal its secrets. The Dairy Co-operative Norco in northern dairy products; Mandarin interpreters are successrate is currentlyis attributed slowing to the – high-qualitywe forecast outlook.Governors (Reuters or Mayors. 27 Feb 2014) International Market Manager (middle left). site covers over 56 square kilometres and NSW locked in a deal to send fresh milk needed for inspections and accreditations andannual consistent growth ofinterpreting 7.3% this yearby theand Chin7.0% AnI had international a glimpse report into on Diplomatic the China there are models of 8000 warriors. to China with the potential to export 20 of dairy farms and manufacturers, and Communicationsin 2015 – this target team. already appears to dairyInterpreting market, bywhich Frost andis Sullivanquite differentpredicts The inspiration for the logo was million litres per year. (ABC Rural website labelling has to be prepared in Chinese be challenging.”At the awards (NAB ceremony, China EconomicProfessor continuedfrom our usualrapid interpreting growth in Australia,Chinese simple yet effective. When Emperor Qin 1 May 2014) fully and correctly before any products can CharlesUpdate 17Qin November said, “Dairy 2014) Australia values demandas clients for of dairy. diplomatic Currently interpreting domestic sales are standardised currency, each coin was But it is the long delayed Australia enter China. At Chin, we’ve been doing The Economist Intelligence Unit is ofusually dairy Government products in Chinaofficials are and worth VIPs, some and inscribed with seal script – an ancient style China Free Trade Agreement that most this work for 20 years and recently we’ve forecasting that China will grow at 7.3% $45the billionexpectations a year. and According requirements to the reportof an of Chinese calligraphy. With this style in industry players see as the key to unlocking observed more and more entrepreneurs in 2014 – then down to 7% in 2015 before salesinterpreter will growfor suchrapidly an tooccasion reach about are also$89 Team Chin getting ready for the mind, bird re-worked the logo, making the China market. Australian dairy players trying to break into the market. We’re continuing to ease to 5.5% by 2019 (EIU billiondifferent. by Interpreting 2017. for formal discussions President’s visit stamps to create an authenticity reflective cite the success of New Zealand exporters seeing labels that are wrong and product website). betweenThe politiciansspectacular of twogrowth countries in demand should of the hand tools and craft of the time, as proof of what can be achieved with an being rejected, and inspections throwing Beyond 2015 the IMF expects China’s (andnot onlyprices) be foraccurate, infant formulafluent isand the swiftbest, The importance of good organisation, and complementing it with the modern FTA in place. up concerns from Chinese authorities annual growth rate to average 6.6% examplebut interpreters of what need could to lie mind ahead their in China.voice, attention to detail, protocol and typography of the company’s title. China is now New Zealand’s top about hygiene. between 2015 and 2019. (NAB China intonation,The “white demeanour gold rush”and otheris China’s non- communication all play a vital role in a The inspiration for the colour palette export market for dairy products, worth As seen with FTA negotiations in Economic Update 17 November 2014) boominglanguage demandskills. Since for youinternational are exposed infant to State visit. And having the right interpreters arose in a similar way. We adapted our $10 billion a year. Milk powder tops the Japan and South Korea, FTAs don’t always The spin-off effects on the global milkthe press,powder the or babyinterpreter formula. should In the knowwake is alsoThe a vitalsurging cog demandto pull offin suchChina a highand primary red to a brighter, more modern list of New Zealand exports to China. bring the much-heralded tariff reductions. economy will be significant. The ofwhere the tomelamine stand whenscandal the and leaders lingering are Asiaprofile for event. quality The dairyright interpreters products enhanceis also tone, while taking the secondary and Since the signing of the China free trade Australia and its entire dairy production Economist has reported an OECD estimate consumerhaving photos concerns taken. ” over food safety, openingcommunication the door by to conveying new lines informationof export. tertiary colours from the ancient Terracotta agreement, New Zealand’s Fonterra dairy chain needs to pay careful attention that a two point reduction in Chinese China’s zealous middle class parents are accurately;In late they2013 Dairyassist Connectcross-cultural NSW Warriors – the green and purple of the group has become the world’s single to delivering the top quality, correctly growth in 2015 and 2016 (and factoring takingINTERPRETER no chances — withMARCUS the health LIU of their Limited’scommunication, chief executive,make amazing Mike Logan,‘saves’ decoration, the grey of the dirt and clay. biggest exporter of dairy products to labelled product demanded by discerning Chinin market Communications’ corrections) Joseph would Tu, Brucesee Song0.5% children.“I was the Theinterpreter result foris thepremium Bacon familyprices statedbehind thatthe ascenes major andopportunity help to bringfor NSW the We created a palette that, when used China. Last December, Fonterra opened buyers in China, or else the rest of the and Prof Charles Qin, winners of the biennial story to life in this all-important relationship. nationaltrimmed Excellenceoff global ingrowth. Interpreting For countries Award, forled byAustralian Mrs Honey sourced Bacon infant in their formula meeting – fresh milk producers is the potential to together, represents a unity of tradition, the world’s largest milk powder drier at its world will. Novemberwith close 2013 economic links to China – accordingwith the President to the ABC and Chinese the First are Lady paying. You Well done, Team Chin! CONTINUED PAGE 3 innovation and strength.

02 03 WAGS WAGS quality interpreters and realises the as much as $70 per tin – or nearly $50 Rebranding Chin in China: A Mixed Blessing, Yangzhong care services for China including working Chin Interpreting Team program would not be successful without more than the prices paid in Australia for China – Getting Old Huang – The Diplomat, 10 November 2013) with architects, education providers and May 2014 May Wins National Award us.” The International Market Manager of the same product. (ABC 20 May 2013) Pressure will increase on governments governments. 2014December for Interpreting – Dairy Dairy Australia, Sarah Xu, understands the The surge in Chinese demand has Beforeor more than It Getstwo decades, Rich Chin to plan and invest in the development of An Australian success story is Victoria’s value and provides fantastic organisation also seen heightened international investor FCommunications has provided physical and services infrastructure for aged Royal District Nursing Service (RDNS) which Scholarship Program for the entire program meaning that it interest in Australian dairy producers, Chinese translation services to people and and health care. Last year China announced was a finalist in the inaugural Australia- is well run and participants happy (and including from major Chinese players. businessesooming ominouslyacross Australia over China’sand further thirty dramatic plans to develop the aged care China Achievement Awards recently interpreters too). “It has been a wonderful Hong Kong entrepreneur William Hui Lafield.years ofOur growth logomark and reform (秦) has is a becomeglobally industry by 2020, including doubling the announced – and the only health/aged care nterpreters and translators are usually experience to mentor and work with the invested AUD$70 million to take control of well-known,unprecedented paying demographic homage shift to both– China the number of aged care beds to eight million organisation recognised. This comes only Iunseen – but without them vital trade Chin interpreting team and to see them United Dairy Power (UDP). Hui is reported company’sis rapidly becomingfounder, QINthe world’s(pronounced oldest and increasing the aged care workforce two years after RDNS’s first foray into China would grind to a halt. The work translators advance and become experts in the as saying he is prepared to invest a further “Chin”)country. Lushan,Long before and China’s Qin Shihuangcitizens reach (秦 from around one million to 10 million by on a Super Trade Mission. Chin has been and interpreters perform greatly assists subject – embracing agriculture, science $20m to assist UDP to expand into milk 始皇the personal) – China’s wealth first levels emperor of the(260 United – 210 2020 (Austrade website). working side by side with them since. Australia to advance its trade and and cuisine. It is a great example to the powder production. The infant milk BC).States Qin and Shihuang other OECD conquered nations, and they unified will China also needs to develop a modern Early this year RDNS signed a joint investment prospects and improves all of industry of how cooperation can bring formula market in China is set to double manyhave towarring live in statesa society into supportingone kingdom the agedThe pension imagery and retirementon our business system. cards ventureDarfield agreement plant with China’s 35km Zhongshan west of our standards of living. For that reason, dividends.” to more than $25 billion by 2017. (The andworld’s it is largest from herenumber that ofthe people western aged name 60 is a Chinablending will ofneed the theold privateand the sector new to– Christchurch,College marking with a new China, era inSoutheast RDNS global Asia it was great indeed to win a national Sarah Xu further commented on the Australian 18 March 2014) foryears China and over.is derived - ‘Qin’ was originally historicplay a large images role and in thetraditional provision costumes, of aged andactivities the beyondMiddle itsEast traditional as its main Australasian export industry award recently – the highest high rating of the Chin interpreting team Hui told the Australian newspaper: speltChina ‘Ch’in’. is facing the single greatest thecare Chinand relatedseal, and services modern – including typography the markets. It(International has formed aBusiness partnership Times with 3 acknowledgement of the importance “We could not deliver such a beneficial “There will be a lot of Chinese coming to ageing-societyOur original challenge logo ofwas any taken country from in withoperation pictures of foreignof skyscrapers owned and operatedbusiness FebZhongshan 2014/The College Australian in Jiangsu 21 March Province 2014) to of interpreting in relation to trade and program without the wonderful support this market. In the past five years it has the world.work ofToday famous over Chinese 200 million calligrapher Chinese inventures. motion. developThe andUnited operate States’ an exportsaged care of facilitydairy international engagement. of the Chin interpreting team.” been in mining, but in the coming five Yanare agedZhenqing, 60 or overwho – thatscripted equates the tomark 14.9 OtherIt’s not justbranding the Chinese elements government used productsthat will includeto China 1,500 have care grown places, from a $137400- The Chin Communications team years it will be in dairy. Whether it is a big duringpercent theof the Tang total Dynasty population. (618–907 By 2050 AD). the It throughoutthat is concerned the collateral about the show trend. various Surveys a millionbed hospital in 2009 and to an $706 education million andin 2012 training and of Professor Charles Qin, Bruce Song company or a medium-sized company in representsUnited Nations the positiveestimates aspects this proportion of Emperor of deconstructionsconducted by the of Pewa cube group to create reveal lines. that itarm. is theRDNS third will largest work supplier; with Zhongshanthe EU is and Joseph Tu were winners of the China, they will be interested because the Qin’selderly dynasty will increase – innovation, threefold self-belief and account and By67% depicting of Chinese shape are as communication,worried about thewe theCollege second to biggestdevelop, exporter operate toand China manage after national Excellence in Interpreting Award The New Gold Rush dairy product from Australia is very good. advancementfor over one-third – in of particular, the population. his influence By 2050 werenation’s able ageing to represent trend. (Pew the numerousResearch –and 30 Newthe facility,Zealand which – as awill share include of world training, dairy presented on 16 November 2013 (AUSIT – China’s Demand The environment here is very good for the onChina standardising will have 400 currency, million hispeople national aged changingJanuary 2014) interpretations of language – a trade:development 37%, and31% management and 11% respectively;of care staff. biennial awards). for Dairy Products Is cows and the milk. China has already been road60 or system, more. and(Austrade construction website/ of bothChinese the conceptAn soillustration integral toof global how translation.the burden withIt will Australia also have next a strong at 7%. focus (Dairy on Australiaresearch Our interpreting team was lauded for importing a lot of cows from Australia.” TerracottaAcademy ofWarriors Social Sciences,(Bing Ma ‘SocialYong) Blueand of careFind will out fall onmore the currentabout generationQin and website,and developing Trade andquality the standards,Australian models Dairy its excellent service over recent years - Predicted to Soar – Chinese state owned enterprises are unificationpaper: Analysis of Theand PredictionGreat Wall. ofWanting Chinese to ourof today’slogo youngredevelopment: Chinese is illustratedhttp://www. as Industryof care, clinicalreport online)pathways and operational specialised and intense interpreting work Will the Long Awaited reportedly interested in other investment giveSocial a Situation’,modern lift2014; to UNa well-recognisedDepartment of chincommunications.com.au/whychoosechin/follows: when an only child grows up and management.Japan continues (The Australianto be the Ageingsingle for Dairy Australia, in its Greater China opportunities. brandEconomic with and a 1300-year-oldSocial Affairs logo,[UNDESA], Chin chin-communications-logo.phpmarries another only child, this couple is mostAgenda important website 31dairy October export 2013). market for Dairy Scholarship Program – interpreting FTA be the Key for The former Bonlac milk factory in the Communications2011). approached bird graphic likelyTake to face a look the realityat some of caringof our for digital four Australia,From accountingthe Chairman for 19%and ofCEO exports down, by (and translating) for the all-important Australia? Gippsland region of south east Victoria designersThe challenge for a rebrand. is not just the massive mediaparents to and see eighthow itgrandparents works: – without value.RDNS Australianteam members exports arehave concentrated travelled China market. The Scholarship Program has been bought by a Chinese Australian increaseIt began in total delving numbers into of research. older people, With any siblings to share the responsibility with. infrequently Asia, which to China represented and hosted 73% reciprocal of the was devised to assist the region to businessman and opened in September historybut the asspeed rich ofas ageingour namesake’s, that is occurring it only — www.chincommunications.com.au totalvisits; dairypresented export at exposvalue and of establishedAUD$2.76 Chin Communications Chin understand and increase their use of dairy ot Texas tea, not black gold - Chinese 2013. Viplus is reported to be an AUD$80 madein China. sense This to isinvestigate demonstrated which most aspects starkly of — www.facebook.com/ billionlinkages inwith 2012/13. key players Australia’s in aged top care five in Communications Chin products. Chin Communications plays a Nvisitors are packing their suitcases million investment with a plan to produce thewhen past China could is comparedbe transformed to Europe. into aIn new the ChinCommunications.Chinese. exportChina andmarkets RDNS by is value also infinding 2012/13 ways were to linch-pin role in ensuring all information with it, friends are packing it off in the roughly $120 million worth of infant milk design1930s, Europe’s for Chin proportion Communications’ of elderly future. people Translators Japan,partner Greater with local China, charities Singapore, to train Malaysia their is understood – from paddock to plate. mail to China, and apparently, even Xi formula per year within the next three had Althoughreached 10%the Qin– but Emperor’s it will notdynasty pass — @chincomms andworkforces New Zealand. as part The of top their five corporateby volume The Dairy Australia Scholarship Jinping packed his plane full of it on his years, reportedly more than Australia’s was30% shortuntil 2030(221 orBC after. to 207 The BC) demographic he is one — www.youtube.com/user/ weresocial slightlyresponsibility. different, RDNS’s being inclusion Greater as Program covers technical and scientific last visit – the new ‘white gold’ is infant current overall output. (ABC 20 May 2013) oftransition the best that known will emperorstake over ina morecentury than in ChinCommunications China,one of Japan,the presenters Singapore, to China’sMalaysia richest and presentations in the classroom and milk powder. 3000Europe years will occurof history, in China mostly in the because space of of a — plus.google.com/ Indonesia.businesspeople – the China Entrepreneurs laboratory, cheese making and tasting, Barnaby Joyce made the prediction thesingle Terracotta generation. Warriors – one of the world’s u/0/+ChinCommunicationsAu- ClubLike recently many in sectorsMelbourne such underlines as education the visits to dairy farms, producers and that Australia’s dairy industry could take wonders.Increased They lifewere expectancies constructed toand guard the Chinese-Translators/posts andsuccess tourism, of their this strategy. fastest RDNS’s growing approach export is factories, plus formal dinners with guests advantage of a potential 1000% increase in theimpact Qin of Emperor’s the 1979 tomb.one-child The tombpolicy wason OPPORTUNITIES FOR AUSTRALIA marketa textbook for Australiaexample overof how the to last do five business years from the wider dairy industry. This exports to China by 2030. Speaking at an discoveredfertility rates in have 1974 been when the peasants major factors were China’s race to meet the challenges of includesin China. mainland China, but also Hong places an extra degree of difficulty on Australian Dairy Farmers national summit diggingdriving China’sa well. astonishing On-going demographicexcavations ageing has alreadyFROM seen PAGE interest 2 in adopting Kong and Macau, and Taiwan is also a big the interpreting team having to work in Melbourne in March, the Agriculture revealedshift. a number of chambers filled with the skills and experience of international importer. in different settings, for many different Minister said that the surge in Chinese life-likeThe clayBrookings soldiers Institute and horses, observes wooden that at exportaged care to providers,Asia frozen including milk Australia.in point of There have been quite a few golden presenters, on a wide variety of subjects demand for dairy is opening the door chariotsthe same and time metal China weapons, has alldramatically in battle sale Theretail Australianpackaging. Trade “New Commissiontechnology geeseChina in the China Makes space —the mining, and including classroom training, practical for Australian exporters. (The Australian formation.increased national The burial life ofexpectancies the figures (in on 50 a for(Austrade) rapidly hasfreezing identified milk ais widebecoming range education, real estate, migration, and exercises, social occasions and site visits. Dairyfarmer) grandyears thescale average was said life expectancyto have replaced has risen the availableof potential and theopportunities product can for be Australiashipped now dairyEnvironment – the perceived profits a and the In covering the many different aspects Chinese domestic consumption of practicefrom the of 40s sacrificing to over 70)humans it has and also animals seen athelping minus meet 18 degreesChina’s centigrade.”rapidly growing The lure of China is proving irresistable and of the program in a very professional dairy is growing, domestic Chinese dairy tofertility protect rates fallleaders as low in as their1.5 children afterlives. per productaged care defrosts sector without including: separating training and and its we are seeingPriority signs of problems starting manner, Chin underlines the value to production is down, dairy products are ABOVE: The dairy training program run by However,couple in recentmany ofyears. the Thisestimated fertility 750,000 rate is use-by-dateeducation programs begins on for defrosting, human resources; allowing to jeopardise this important export Dairy Australia has helped accelerate Chinese Dairy Australia and its many presenters now seen as integral to a healthy diet, demand for dairy products. BELOW: Visiting labourersbelow the wholevel workedrequired onfor thea population tomb for ahome 14 day careshelf life.services; (Food Magazineoperation onlineand business. Certified Chinese and English of the benefits in engaging qualified and and the relative easing of the Australian delegates with the Dairy Australia Greater China almostto maintain 40 years its size were in theburied long aliverun. (China’sso they 19management November of2013). seniors Recently living/retirement Australian translationshe recent are requiredannouncement for the exportby USof good interpreters. Much of the program’s dollar are factors supporting the positive Scholarship program; Sarah Xu, Dairy Australia wouldPopulation not beDestiny: able to The reveal Looming its secrets. Crisis The – Dairyvillages/resorts; Co-operative conceptual Norco indesign northern and dairyTPresident products; Barack Mandarin Obama interpreters and Chinese are success is attributed to the high-quality outlook. (Reuters 27 Feb 2014) International Market Manager (middle left). siteFeng covers Wang, over Brookings 56 square Institute kilometres September and NSWplanning locked of institutional in a deal to aged send care; fresh seniors milk neededPresident for Xi inspections Jinping that and theaccreditations USA and and consistent interpreting by the Chin An international report on the China there2010) are models of 8000 warriors. toliving; China retirement with the potentialvillages andto export resorts; 20 ofChina dairy had farms agreed and to curbmanufacturers, greenhouse andgas Communications team. dairy market by Frost and Sullivan predicts The rapidinspiration ageing offor China the willlogo create was millionquality healthlitres per care year. products (ABC (i.e.Rural functional website labellingemissions hasby 2030 to be generated prepared a diverse in Chinese array At the awards ceremony, Professor continued rapid growth in Chinese simplea massive yet economic effective. burden When onEmperor the income Qin 1food May - additives2014) and nutrition; healthy food; fullyof responses and correctly – from before the enthusiastic any products to canthe Charles Qin said, “Dairy Australia values demand for dairy. Currently domestic sales standardisedearning (and currency,taxpaying) eachcapacity coin of wasthe assistedBut livingit is andthe e-healthlong delayed products Australia for the enteroutright China. dismissive. At Chin, we’ve been doing of dairy products in China are worth some inscribeddecreasing with working seal script age– an ancientpopulation. style Chinaelderly); Free and Tradeinfrastructure Agreement investment that most and this Butwork if for nothing 20 years else, and therecently agreement we’ve $45 billion a year. According to the report ofThe Chinese shrinking calligraphy. size of Withthe workingthis style age in industryoperation. players (Austrade see aswebsite) the key to unlocking observedfurther underlinesmore and morethat entrepreneursChina’s top sales will grow rapidly to reach about $89 mind,population bird willre-worked be a major the drag: logo, making the ChinaThe finalisation market. Australian of the Chinadairy Australiaplayers tryingleadership to breakis putting into climate the market. change –We’re and billion by 2017. stamps“[This} to createleads to an a dropauthenticity in the proportion reflective citeFree theTrade success Agreement of New Zealand (ChAFTA) exporters will seeingthe environment labels that – are front wrong and andcentre product of its The spectacular growth in demand of thethe handproductive tools andlabor craft force, of whichthe time, in asincrease proof ofthe what opportunities can be achieved for Australian with an beingnational rejected, and international and inspections policy agenda.throwing (and prices) for infant formula is the best andturn raisescomplementing the average it wagewith level,the modernmaking FTAaged inand place. health care providers in China. up Criticalconcerns is China’sfrom Chineseofficial positionauthorities that example of what could lie ahead in China. typographyChina less competitiveof the company’s in labor-intensive title. China is Australia’snow New largestZealand’s services top aboutthe unfettered hygiene. economic growth of the past The “white gold rush” is China’s industries.The inspiration In years past, for theChina colour was paletteable to exportmarket, marketwith exports for dairy in services products, valued worth at 30 yearsAs seenis unsustainable, with FTA andnegotiations that China’s in booming demand for international infant aroserely on in almost a similar unlimited way. Welow-cost adapted labor our in $10$7 billionbillion in a 2013year. (DFATMilk powder website). tops Under the Japanfuture andgrowth South pattern Korea, has FTAs to don’tchange. always To milk powder or baby formula. In the wake The surging demand in China and primaryachieving red its double-digitto a brighter, economic more moderngrowth. listthe freeof Newtrade agreement,Zealand exports China willto China.permit bringdismiss the the much-heralded 2030 agreement tariff and reductions. China’s of the melamine scandal and lingering Asia for quality dairy products is also tone,However, while if China taking is approachingthe secondary its Lewis and SinceAustralian-owned the signing hospitalsof the China and freeaged tradecare Australiadomestic environmentaland its entire policydairy productionagenda as consumer concerns over food safety, opening the door to new lines of export. tertiaryturning point,colours a pointfrom theat which ancient China Terracotta would agreement,facilities to beNew established Zealand’s inFonterra China. dairyThis chainempty needsrhetoric toor payof limitedcareful importance attention China’s zealous middle class parents are In late 2013 Dairy Connect NSW Warriorsmove from – a thevast greensupply andof low-cost purple workers of the groupis widely has expected become tothe boost world’s access single and towould delivering be to ignorethe top ample quality, evidence correctly that taking no chances with the health of their Limited’s chief executive, Mike Logan, decoration,to a labor shortage the grey economy, of the it dirt could and quickly clay. biggestopportunities exporter in aged of caredairy and products health. to labelledChina is producttaking serious demanded steps byto tacklediscerning both Chin Communications’ Joseph Tu, Bruce Song and Prof Charles Qin, winners of the biennial children. The result is premium prices stated that a major opportunity for NSW Welose itscreated competitive a palette edge that,to other when emerging used China.Chin Last CommunicationsDecember, Fonterra has openedbeen buyersits domestic in China, environmental or else the woes rest and of the national Excellence in Interpreting Award, for Australian sourced infant formula – fresh milk producers is the potential to together,economies represents that still a unityenjoy of significanttradition, theproviding world’s language largest milk support powder for driera number at its worldglobal will.issue of climate change. November 2013 according to the ABC Chinese are paying CONTINUED PAGE 3 innovationdemographic and dividends.” strength. (Population Aging of Australian organisations involved in aged

02 03 03









& Fun. the Sheep Safe 2015. a Happy & a Happy our Year of of Year our Predictions Look out in in out Look Best Wishes Wishes Best Season and and Season chincommunications.com.au chincommunications.com.auchincommunications.com.au February for for the Festive Festive the for @ @@ newnew branding. branding. thinkthink about about our our 澳大利亚秦皇翻译公司 澳大利亚秦皇翻译公司澳大利亚秦皇翻译公司 Tell us what you you you us us what what Tell Tell WEIBO CHIN COMMUNICATIONS CHIN LINKEDIN FACEBOOK TWITTER OUR BLOG + GOOGLE CHIN COMMUNICATIONS COMMUNICATIONS CHIN CHIN LINKEDIN LINKEDIN FACEBOOKFACEBOOK TWITTERTWITTER OUROUR BLOG BLOG + + GOOGLE GOOGLE WEIBOWEIBO @ Chinese Translation Specialists ABN 36 062 687 085 2014 December Chinwags Queen 4,Level 221 Street — 221 Box GPO Melbourne Victoria 3001 Australia — 1300Phone 446 792 0766 3 9670 Fax 61 info Chin Communications Chin Communications @chincomms chincommunications.com.au/blog Chin Communications Chin Communications Pty Ltd www.chincommunications.com.au ChineseChinese Translation Translation Specialists Specialists ABNABN 36 36 062 062 687 687 085 085 ChinwagsChinwags May May 2014 2014 ChinChin Communications Communications Pty Pty Ltd Ltd @@ Level 4, 221 Queen Queen 4, 4,Level Level 221 221 Street Street Melbourne Melbourne 2231 2231 Box Box GPO GPO VictoriaVictoria Australia Australia 3001 3001 1300 1300Phone Phone 446 446 792 792 0766 0766 3 9670 3 9670 FaxFax 61 61 infoinfo Chin Chin Communications Communications Chin Chin Communications Communications @chincomms @chincomms chincommunications.com.au/blogchincommunications.com.au/blog ChinChin Communications Communications www.chincommunications.com.auwww.chincommunications.com.au

04 04 04 in total totalin in expenditure; expenditure; withwith 860,000 860,000 visitors; visitors; TheyThey generated generated billion billion $4.8 $4.8

inin Chinese Chinese holiday holiday makers; makers; to Australiato Australia are are from from China; China; •• In 2014 so far an increase increase an an 27% 27% of of far far so so 2014 2014 In In ByBy 2020 2020 – 200 – 200 Chinese Chinese million million will will 20%20% first first all all of of timetimeholidayholiday visitorsvisitors

In early 2014 officialsIn early 2014 in Beijing The Chinese leadership has banned the China is biggest also of the one world’s While enactments central government The massive financial investment Andagain, once therecent conclusion CairnsCairns business business ventures ventures are are already already A majorA major new new drawcard drawcard Cairns Cairns for for TheThe Australian Australian Investment Investment Foreign Foreign

Aim to grow this to $9 billion billion to grow to grow by by this thisAim Aim to $9 to $9 2020 2020 In 2013 there there were were 2013 2013 709,000 709,000In In visitors visitors to to ••

•• •• traveltravel overseas overseas – value – value billion. billion. $838 $838 of of •• •• (Trade(Trade Minister Minister and and Tourism Tourism Australia Australia websites) websites) AustraliaAustralia from from increase increase China China – an – an 14.5%; 14.5%; of of OPPORTUNITIES FOR AUSTRALIA OPPORTUNITIES FOR fine particle15 percent density 25, 20 by and (China Environment respectively 2017. by Series 12/2012-13/Wilson Centre) declared There a “war has on pollution.” been an official of overhaul country’s the Environmental Protection Lawthe - first formal Some of the changes since 1989. measures include strengthening the system finingfor polluters, permitting someNGOs bringto legal action against polluters, and holding local officialsfor accountable the environmental quality of their regions. building of new coal-firedplants power in economickey areas and willphase coal out use in Beijing 2020. by Trial carbon-trading programs been have introduced in Beijing, Shanghai, Shenzhen and Guangzhou. Caps beenhave on coal placed consumption insome highly polluted regions. The government has committed $277 billion anto air pollution “action and plan” $333 billion pollutionwater a to “action plan.” Steps also have been taken restrict to the number of cars on the road and improve vehicle-emission standards. Incentives are being offered purchase to electric and hybrid (NYT vehicles. September 2014) 14 investors in and renewables, investment totalcould as USD part $300 billion 2015 by of a plan cut to carbon intensity. According its to National EnergyAdministration, energy renewable sources comprised percent57 of installed newly electricity- generating capacityin the first ten months Environmental (China’s of 2013. Crisis by Beina US Council April Xu, Foreign on 2014, Relations) like these are positive, the real challenge iseffective implementation and of laws regulations – often extremely problematic regionalat and local where Beijing’s levels authority is lessened. Austrade sees a wide range of potential opportunities Australian for firms in the environmental protection including sector, soiland remediation, water environmental monitoring instruments and automation control systems, wastemanagement, recycling and disposal, treatment water desulphurisationand efficiency, water technologies, air pollution control equipment,noise control materials and green-building energyequipment, efficiency solutions andindustrial energy conservation technologies. (Austrade website) planned China’senvironment for and energyrenewable sectors create should opportunities Australia’s for clean and green industries. the decision China by However furtherto limit the building of coal fired plantspower and the reduce to use of coal is expected an adverse impact have to on Australian exports– the real extent of this impact remains be to seen. The is upside thatthe potential cooperation for inthe researching of cleancoal and development technologies should be enhanced. of the China Australia Agreement Trade Free (ChAFTA) enhance should access by Australian environment manufacturers and service providers. tailoringtailoring their their products products and and services services to to catercater the theto to needsneeds ofof ChineseChinese visitors. visitors. assisted assisted a number a numberWe’ve We’ve of of operators operators with with brochures, brochures,websites, websites, menus menus and and signage signage inin Chinese Chinese Language Language politely politely reach reach to to out out andand respectfully respectfully this this to to Having Having group. group. materialsmaterials in in Chinese Chinese can can make make a big a big differencedifference pulling pulling to to 60% 60% – over – over power power of of ChineseChinese tourists tourists plan plan their their trip trip based based on on research researchweb web home. home. they they before before leave leave willwill be be the the proposed proposed Aquis Aquis complex, complex, reportedlyreportedly the the largest largestinvestmentinvestment in in AustralianAustralian tourism tourism infrastructure: infrastructure: a Hong a Hong AUD$4.2 AUD$4.2 billion billion backed backed Kong Kong casino casino resort,resort, including including an an artificial artificial18-18- lagoon,lagoon, golf golf course coursehole hole and and 25,000-seat 25,000-seat arena, arena, ninenine luxury luxury rooms rooms hotel hotel and and hotels, hotels, 3,750 3,750 villas villas and and1,335 1,335 apartments apartments with with plenty plenty of of high-endhigh-end The The Aquis Aquis shopping. shopping. proposal proposal isis linked linked growing growing to to regional regional – and – and internationalinternational – competition – competition attract attract to to the the rapidlyrapidly growing growing numbers numbers of of Chinese Chinese and and AsianAsian gamblers. gamblers. will will It It be be a self-contained a self-contained and and as as such such has hascity, city, been been subject subject to to protestsprotests from from some some local local interest interest groups groups fearfulfearful that that the the tourists tourists will will not need not need to to ventureventure far far outside outside this this new new ‘city’. ‘city’. AquisAquis has has also also recently recently taken taken control control of of the the Casino CasinoReef Reef in in Cairns Cairns with with the the intention intention ofof using using the the licence licence casino’s casino’s or splitting or splitting with withit it The The the the CEO CEO new new development. development. ofof the the Cairns Cairns Casino Casino Reef Reef Alan Alan was was Tan Tan reportedreported saying saying the the deliberate deliberate casino’s casino’s strategystrategy is is attract attract to to more more Chinese Chinese tourists, tourists, especiallyespecially table table games. games. play play to to The The Reef Reef CasinoCasinoserviceservice on developing on developing has hasworked worked specifically specifically products products gaming gaming and and standards standards Chinese Chinesefor for visitors visitors - and - and having having “the “the best best andand largest” largest” Chinese Chinese restaurant restaurant in in Cairns. Cairns. (Australian(Australian April April 24 24 2013) 2013) ReviewReview Board Board has has given given the the green green light light the theto to Aquis Aquis projectproject whichwhich will will useuse somesome 340 340 hectares hectares of of land land Yorkey’s Yorkey’s at at KnobKnob outside outside Cairns. Cairns. is is Development Development expectedexpected commence commence and and to to later later in in 2014 2014 bebe Morning Morning operational operational (Sydney (Sydney in in 2018. 2018. HeraldHerald 5 March 5 March 2014) 2014)

SS One Destination for Chinese ChineseTourists Tourists for for Destination Destination One One GG AA WW Cairns Poised to Become Australia’s Australia’s Australia’s Become Become to to CairnsCairns Poised Poised

(NYT China’s Sept Environmental 2014; 14 NumberNumber The last decade has seen an When the PEW Research Center asked The US based Wilson Centre cites as an In China early 2013 was in the SinceSince October Octoberthethe increase increase2012 2012 in in TheThe prediction prediction is is based based on record on record InIn acknowledgement acknowledgement of of TNQ’s TNQ’s OverallOverall visitor visitor numbers numbers from from China China and andSydney Sydney Queensland’s Queensland’s Coast Coast Gold Gold TheThe Cairns Cairns states states Post Post that that Cairns Cairns and and

t’s a big prediction prediction a big a big t’s t’s it’s it’s make make to to – but – but thetheclaimclaim bold bold made made recently recently the the by by THE GOVERNMENT RESPONSE RESPONSE GOVERNMENT THE THE COST TO CHINA CHINA THE– DIRTY FACTS unprecedentedrise in of the level social concern protest and public over environmental issues in China. Both urban and rural in residents become have involved openly protesting on industrial projects and environmental problems. Chinese people in a 2008 survey rate to the severity of air pollution on a scale ranging all” at a problem from a “very to “not big percent rated a “very it 31 big problem,” in In 2013, a repeat of theproblem.” PEW thatsurvey, percentage had risen 47. to While these numbers tell us only so much, the trend is clear: environmental anxiety is in NYTspreading. (Cited Sept2014) 14 on Foreign Relations) Foreign on CrisisBeina by April Xu, US Council 2014, With pollution a serious brake on the a growing source of domesticeconomy, social unrest, and drawing international criticism, the Chinese leadership has taken a number of steps. example the September State 2013 Council ActionPollution The Plan. Wilson Centre notes is it “very unusual the government for announceto a plan that does coincide not with normalyearplanning five but cycle, theextreme pollution clearly demanded The new plandecisive new requires steps.” Beijing, Shanghai reduce to and Guangdong (NYT China’s Sept Environmental 2014; 14 CrisisBeina by April Xu, US Council 2014, Economists estimate that pollution and environmental degradation costs now China 9%of its annual gross national income. And appalling air pollution is alleged to reduced lifehave expectancy in some areas of North years. China 5.5 to up by Relations) Foreign on Despite the positives of three decades of growth,rapid new prosperityand lifting hundreds of millions of of people out China’s emergencepoverty, has a comeat environmentalhuge and social cost. world headlines world when air pollution in Beijing reached critical called levels; an “airpocalypse” the – concentration of hazardous particles wasforty times the Health deemed the safe by level World Organization. The impenetrable of fog pollution made international headlines and generated an unprecedented public backlash.Sixteen twenty of themost world’s polluted cities are in China, and poor air quality is endemic across the nation; rapid loss of scarce arable land continues, and the degradation of national resources water appears be to worsening. China is now biggest emitterthe world’s of greenhouse gases, contributing third one of the global total. Chinese Chinese Chinese tourists tourists travellingtravelling - - herehere enjoy enjoy atat TjapukaiTjapukai AboriginalAboriginal CulturalCultural experiences experiences Park,Park, Cairns. Cairns. when when directdirect flights flightsto to CairnsCairns – – includingincluding ChinaChina Southern,Southern, China China Eastern Eastern and and Cathay Cathay Pacific Pacific a major a major in in role role played played boosting boosting– have – have visitorvisitor numbers. numbers. The The effective effective marketing marketing ofofCairnsCairns as as a destination a destinationthethe ChineseChinese for for holiday holiday has has also alsoNewNew Year Year been been a factor. a factor. departingdeparting North North Tropical Tropical of of Tourism Tourism head head Queensland.Queensland. Giason Giason In In Rob Rob late late 2013 2013 forecastforecast Cairns Cairns and and the the tropical tropical north north of of QueenslandQueensland surpass surpass would would (TNQ) (TNQ) Sydney Sydney asas the the prime prime Australian Australian destination destination for for ChineseChinese tourists. tourists. Dec Dec (Cairns (Cairns 2014) 2014) 18 18 Post Post growthgrowth in in numbers numbers of of Chinese Chinese tourist tourist arrivalsarrivals in in - and - and the the 2013 2013 planned planned ofof thethe multi-billion multi-billiondevelopment development dollar dollar AquisAquis casino casino and and tourism tourism resort, resort, which which isis aimed aimed meeting meeting at at ChineseChinese thethe huge huge and and travel travel gambling. gambling.appetiteappetite for for growinggrowing importance, importance, this this the the year year first first for for timetime the the Australian Australian Exchange Exchange Tourism Tourism travelled travelled a regional a regional to to (ATE) (ATE) destination destination guessed guessed– you – you – Cairns. – Cairns. it it The The is is event event a a tourismtourism business-to-business business-to-business showcasing showcasing ofof Australia’s Australia’s offering offering from from buyers buyers to to allall around around and and brought brought the the an an world world estimatedestimated bonus bonus of of $85 $85 million million from from this this the the to to area. area.singlesingle in in event event May May 2014 2014 areare growing. growing. And And Chinese Chinese rapidly rapidly have have biggest biggest travellers travellersbecomebecome and and the the world’s world’s thethe biggest biggest spenders spenders the the past past over over few few years.years. Nearly Nearly 100 100 million million Chinese Chinese tourists tourists visitedvisited countries countries foreign foreign up up last last year, year, fromfrom 29 29 million million in in 2004. 2004. Morning Morning (Sydney (Sydney 2014) 2014) 28 28 January January Herald Herald traditionally traditionallyhave have share share of of the the lion’s lion’s held held ChineseChinese visitors visitors – and – and trip trip no no Australia Australia to to seemsseems unless unless complete complete or both or both one one destinationsdestinations are are on the on the itinerary. itinerary. However However moremore adventurous adventurous Chinese Chinese travellers travellers are are venturingventuringfurtherfurther afield afield and and farfarnorthnorth the the ofof Queensland Queensland is is seeing seeing growth growth rapid rapid in in arrivals. arrivals. North NorthFar Far Queensland Queensland already already 31% 31% have have ofofthethe market market share share of of inbound inbound Chinese Chinese visitorsvisitors – and – and recorded recorded growth growth rapid rapid in in arrivalsarrivals in in (Cairns (Cairns 2013. 2013. 18 18 Post Post 41% 41% by by DecDec 2013) 2013) II

MayDecember 2014 2014 Chin Communications