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Export Development Strategy Japanese Target Market

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Export Development Strategy Japanese Target Market EXPORT DEVELOPMENT STRATEGY JAPANESE TARGET MARKET IT TRAINING CENTER COMPLEARN COMPSECUR SP. Z O.O. Polish Chamber of Commerce and Industry in Japan Tokyo, 2009 EXECUTIVE SUMMARY The following document, entitled “Export development strategy: Japanese target market” has been prepared by the Polish Chamber of Commerce and Industry in Japan (PCCIJ) in cooperation with the CompSecur sp. z o.o. as a professional consulting service concerning strategy of Japanese target market export development of Information Technologies training services offered by the CompSecur sp. z o.o. company. Works on preparation of the document began on October 25th, 2009 on a basis of agreement between the CompSecur sp. z o.o. company and the Polish Chamber of Commerce and Industry in Japan (PCCIJ). The document addresses the following issues: 1) Justification of selection of the Japanese market for the planned export development of CompSecur sp. z o.o. services. 2) Analysis of a competitive position of CompSecur sp. z o.o. at the Japanese market in regard to Export Subjected Services. 3) Analysis of the Japanese target market research, which addresses: a) applicable legal acts, necessary legal procedures, common customs, common business practices, applicable legal rules conditioning access of the CompSecur sp. z o.o. services to the target Japanese market, b) procedural and tax oriented analysis of selling of the export subjected services on the target Japanese market. 4) Analysis of a current business situation of the CompSecur sp. z o.o. in its core business domain of operation and a prognosis of these operations growth in regard to export development to the target Japanese market. 5) SWOT analysis of export subjected services in the target Japanese market, divided into three target sectors: individual consumers sector (B2C), private companies sector (B2B), public institutions sector (B2G). 6) Identification of export goals and export strategy elements to be implemented by the CompSecur sp. z o.o. during the time of 24 months between January 2010 and December 2011. 7) Recommendation of CompSecur sp z o.o. export development to the target Japanese market. 8) Description of a strategy for CompSecur sp. z o.o. export development to the target Japanese market, including indication, justification and particularization (detailed description) of the following actions to be implemented by CompSecur sp. z o.o.: a) participation in Japanese information technologies related business exhibitions and events in a role of an exhibitor, b) organization and participation in business missions to Japan, c) searching for and selecting partners on the Japanese market, d) obtaining necessary documents allowing for export development to the target Japanese market, e) obtaining consulting services in regard to possible strategies for financing of actions implementing the export development strategy, f) obtaining consulting services in regard to creating CompSecur Export Subject Services identification profile on the target Japanese market (including a promotional campaign and necessary translations of promotional and informational materials). 9) Estimation of costs associated with implementing each of identified actions listed above, within the total budget of 50 000 Euro. 10) A preliminary time schedule for implementing of the actions of export development strategy listed above, within a 24 month time period between January 2010 and December 2011. Polish Chamber of Commerce and Industry in Japan (PCCIJ) S&L Bldg., 8F, 1-10-8 Higashi-gotanda, Shinagawa-ku, Tokyo 141-0022, Japan Tel: +81-3-5793-7902, Fax: +81-3-5793-7903, http://www.pccij.or.jp ________________________________ ___________________ ________________________________ Piotr Suszycki-Tanaka Official seal Fujio Nakamura Chairman of the Board, PCCIJ Date prepared Operating Manager, PCCIJ CompSecur sp. z o.o. ul. Pilsudskiego 74/309, 50-020 Wroclaw, Poland Tel: +48-71-722-8038, Fax: +48-71-722-8039, http://www.compsecur.com ________________________________ ___________________ ________________________________ Przemyslaw Tomczak Official seal Wojciech Donderowicz President of the Board Date approved Vice President of the Board CompSecur sp. z o.o. CompSecur sp. z o.o. 2 TABLE OF CONTENTS Executive Summary........................................................................................................................................... 2 1. Subject of export development ..................................................................................................................... 9 1.1. Company profile ..................................................................................................................................... 9 1.2. Export subjected information technologies training services profile ...................................................... 17 1.2.1. Information technologies training services programme .................................................................. 17 Internet technologies and development of web services................................................................. 20 Fundamentals of modular programming......................................................................................... 20 Applications of IT in business and administration ............................................................................ 20 Calculation and databases applications........................................................................................... 21 E-commerce and Internet advertisement technologies ................................................................... 21 Data engineering ............................................................................................................................ 21 Legal aspects of information security .............................................................................................. 22 Telecommunication IT support systems .......................................................................................... 22 New models for information technologies ...................................................................................... 22 Computer graphics and multimedia technologies ........................................................................... 22 Internet collaboration technologies ................................................................................................ 23 Information security fundamentals ................................................................................................. 23 Advanced cryptography and cryptoanalysis .................................................................................... 23 Computer networks ....................................................................................................................... 24 Security of e-Commerce ................................................................................................................. 24 Theoretical information security ..................................................................................................... 25 Quantum information processing security applications ................................................................... 25 Microsoft operating systems management ..................................................................................... 26 Advanced Microsoft operating systems management ..................................................................... 26 Secure network infrastructures ...................................................................................................... 27 Secure information architectures ................................................................................................... 27 Secure information management systems ...................................................................................... 28 Common Internet threats ............................................................................................................... 28 Quantum cryptography .................................................................................................................. 28 Formal aspects of information security ........................................................................................... 29 Advanced quantum information and communication ..................................................................... 30 2. Japanese target market selection justification ............................................................................................. 35 2.1. Consumer Japanese market overview ................................................................................................... 37 2.1.1. ICT use in the consumer sector ...................................................................................................... 39 2.1.2. Education in Japan ......................................................................................................................... 41 2.1.2.1. Lower secondary schools......................................................................................................... 42 2.1.2.2. Upper secondary schools ........................................................................................................ 43 2.1.2.3. Universities and colleges ......................................................................................................... 44 2.1.2.4. Learning population ................................................................................................................ 46 2.2. Japanese enterprise
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