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MANIFATTURA TABACCHI THE FACTORY Opens September 2022 ISBN 978-88-944405-0-8 A project by Manifattura Studio Antonio Perazzi, Studio Urquiola, Aut Aut, ISBN 978-88-944405-0-8 Tabacchi • Layout and Graphics: Lcd • Masterplan Quincoces-Dragò & P. • Rendering: Engram • With 2017: Concrete • Masterplan Review: Sanaa, the contribution of: Stefano Mancuso + Pnat, Studio Mumbai • Masterplan 2020: Q-bic, Piuarch, Polimoda, MIM - Made in Manifattura 9 788894 440508 02 03 fàbbrica (letter. fàbrica) s. f. [dal lat. fabrica fàbbrica / factory (liter. fàbrica) n. sing. «mestiere; lavorazione; officina», der. di faber [from the Latin fabrica “trade; manufacturing; (v. fabbro)]… 4. a. Luogo dove si fabbricano workshop,” der. from faber (see smith)] … cose determinate: f. di stoviglie, di ceramiche; f. 4. a. A place where specific things are produced: di merletti, di bottoni; f. di sapone, di zucchero, di crockery, ceramic f.; lace, button f.; soap, sugar, carta; f. d’armi; stabilimento in cui si produce paper f.; arms f., a building in which something qualcosa su scala industriale: una f. di automobili; is produced on an industrial scale: an automobile il padrone, il direttore, il tecnico, gl’impiegati, gli f.; a f. owner, manager, technician; the employees, operai d’una f.; aprire, chiudere una f.; andare workers in a f.; to go inside a f., to go to the f.; in f., alla f.; prezzo di f., prezzo del prodotto f. price, a product’s price upon leaving the all’uscita dalla fabbrica; consiglio di fabbrica (v. factory; factory council (see council, n. 5 b); consiglio, n. 5 b); capo fabbrica, grafia meno com. factory supervisor; fam., It’s not as though I own the 06 THE FACTORY di capofabbrica (v.); fam., non ne ho mica la f., a factory, to someone who asks us for something chi ci richiede troppo spesso qualche cosa, come too often, as though we always had an ample FLORENCE MAKES SPACE FOR MAKERS se ne dovessimo esser sempre forniti. supply close at hand. 10 A NEW LANDMARK OFFICINA BOTANICA 14 SUSTAINABLE CREATIVITY TABLE THE GREENEST REGENERATION PROJECT IN ITALY OF CONTENTS 18 SPACES DRAWINGS AND KEY FACTS 38 CONNECTIONS ACCESS AND FUNCTIONS 44 THE PAST AND THE FUTURE WALKING TOUR THE FACTORY | MANIFATTURA TABACCHI , FLORENCE 04 05 Makers are back. Yo ung people are learning to dist il gin, bake, craft beer, and make shoes and hats with their own hands. Being an artisan is valuable again. Fashion houses are rediscovering the importance of careful craftsmanship, of pr oducts as well as experiences; they are hiring and training a new breed of craf tsman. Technology has opened a new, glob al market to makers prepa red to share their knowledge and art with the world. And nowhere is craftsmanship as deeply engrained in the civic fabric and tradition as it is in Florence. The art of producing handmade goods has been passed down here from one generation of artisans to another for centuries. Today, traditional workshops in the Oltrarno neighbourhood attract tourists and connoisseurs from all over the world. But where will Flo rence forge the next generation of maker s? “I HAVE BEEN IMPRESSED WITH THE URGENCY OF DOING. KNOWING IS NOT ENOUGH; WE MUST APPLY. BEING WILLING IS NOT ENOUGH; WE MUST DO.” LEONARDO DA VINCI THE FACTORY | MANIFATTURA TABACCHI , FLORENCE 06 07 I THE FACTORY IN SEPTEMBER 2022 FLORENCE MAKES SPACE FOR MAKERS. A GIANT WORKSHOP DEDICATED TO THE ARTS AND CRAFTS OF TODAY AND TOMORROW, WHERE DOING MEANS MAKING. A PLACE TO LIVE, WORK, ENJOY B12 B4 B11 B5 B6 B10 • CATERING TO EXCEPTIONAL • A UNIQUE AND CAPTIV ATING PEOPLE AND VISIONARY BRANDS EXPERIENCE FOR THOSE WHO WILL LIVE AND WORK • CARRYING ON THE FLORENTINE AT MANIFATTURA TABACCHI, ARTISANAL TRADITION, IN THE WHERE FASHION, FOOD, FRAMEWORK OF SUSTAINABLE LIFESTYLE, CULTURE, ART DEVELOPMENT AND CR AFTS INTERTWINE • EASILY ACCESSIBLE BY A VARIETY OF TRANSPORT OPTIONS, A QUICK RIDE FROM BOTH THE AIRPORT AND FLORENCE’S HISTORICAL CENTRE THE FACTORY | MANIFATTURA TABACCHI , FLORENCE THE FACTORY 08 09 01 LIVE 1 DAY TO 10 YEARS HANGING GARDEN Be a part of the community, whether NOT A MUSEUM MAKER SPACES MAKER SPACES you live here, you’re working POLIMODA (B6) CLASSROOMS AND WORKSHOPS in Florence for a few days or months, FLEXIBLE OFFICE AND LONG–TERM FLEXIBLE OFFICE AND LONG–TERM CREATIVE SPACES CREATIVE SPACES A CENTRE ARTISTIC FOR PRODUCTION or you’re just passing through. Share OFFICINA BOTANICA a mindset, nomad or resident. ATELIERS, WORKSHOPS AND RESTAURANTS ATELIERS, WORKSHOPS AND RESTAURANTS Create, make, invent – do something no one has done before. Be inspired by others, learn from them. Give them encouragement, advice, resources. Be exhilarated by the new things that happen around you. 02 WORK THEORY AND PRACTICE Like in a Renaissance workshop, creativity can never be far from practice, art from handicrafts, fashion from cutting and sewing. An architect must understand bricks, wood and concrete. The art of making – unique objects crafted by hand – is fundamental again in a world of standards, mass produced items and disposable cutlery. Invent, create, make... and then invent again. 03 ENJOY WORK AND UNWIND Work hard when you need to, relax when you can. Eat, think, drink – learn something, visit an exhibition, listen to a lecture. Boundaries between work life and private life are blurring. The Factory provides spaces for focusing and getting work done, and others for meeting, resting, and enjoying a meal and more with friends. B4 B11 B5 THE FACTORY | MANIFATTURA TABACCHI , FLORENCE 010 011 II A NEW LANDMARK THE ELEVATED PUBLIC GARDEN OFFICINA BOTANICA ON THE ROOF OF BUILDING 11 CELEBRATES THE QUALITY OF MEDITERRANEAN VEGETATION. Officina Botanica highlights the microflora and rare species which colour the florentine and tuscan landscapes. All trees and plants will be water-efficient, low maintenance and effective in reducing air pollution. 100+ TREES 1.300 SHRUBS AND PERENNIALS 250 GROUND COVER PLANTS THE FACTORY | MANIFATTURA TABACCHI , FLORENCE A NEW LANDMARK 012 013 9:06AM A DAY AT THE WORK & FACTORY CO-WORKING SPACE MORNING You grab a couple of coffees and find some comfortable AM chairs in the co-working 11:10 space. Here, you can really work on the project. The STUDIO & atmosphere is intoxicating, CONCEPT STORE with plans being made and ideas being developed all You want to see what can around you. You’re in the flow, be done in the Factory’s together. workshop spaces and find POLIMODA yourself marvelling at what PM INDUSTRIAL LOFT CREATIVE LAB 1:28 And for a moment, you the creative minds within have been doing. forget Manifattura’s elegant The day finishes in the loft You arrive at Manifattura concrete forms and the rolling apartments of Building 12, Tabacchi tram stop. You’re From digital art to films, hills beyond. But the idea is modern metropolitan living here for a fashion and textiles to ceramics, the worked up and sketched out. spaces which maintain technology workshop at one Factory is a source of the spirit of their industrial of the world’s leading fashion CAFÉS & incredible creativity. heritage, with their high schools, Polimoda. RESTAURANTS And you are exhilarated ceilings displaying exposed to be part of it. wooden beams, and light You cross Manifattura’s With your friend and creative pouring in from the large vast courtyards and follow collaborator, you find your windows. its cool concrete corridors way to one of the Factory’s until you arrive at Polimoda’s restaurants and catch up over NOT A MUSEUM You’re at home, you can headquarters in Building 6. a lunch that brings together the best local ingredients & OFFICINA BOTANICA relax, ready for a new day with cutting-edge culinary at the Factory. thinking. You head to the Factory’s PM Not A Museum, which provides 2:45 a perfect follow-up to your class. It’s not an exhibition space in the traditional sense, but an active, flexible space for prototyping, where the exposure to and enjoyment of PM art is based on the experience 4:32 and the process of creation. It opens your mind to new ideas and inspires a new project. On the roof garden, the landscaping has been carefully designed and provides PM EVENING cooling shade and a tranquil 5:00 mood. The air is clear. THE FACTORY | MANIFATTURA TABACCHI , FLORENCE 014 015 III SUSTAINABLE CREATIVITY SUSTAINABILITY AND NATURE ARE INTEGRAL PARTS OF THE FACTORY The systematic reduction of environmental impact, the use of new technologies, the move towards alternative forms of transport, together with the planting of over 1,000 trees in the complex, will make Manifattura Tabacchi the greenest urban regeneration project in Italy. KEY ENGAGEMENTS • Refurbish vs. demolish & re-build WASTE • District heating / geothermal cooling ENERGY • Rainwater harvesting & re-use WATER • BREEAM and LEED CERTIFIED • Lifecycle assessment & disclosure 30 YEARS “I THINK HAVING LAND AND NOT RUINING IT IS THE MOST BEAUTIFUL ART THAT ANYBODY COULD EVER WANT.” ANDY WARHOL THE FACTORY | MANIFATTURA TABACCHI , FLORENCE 016 017 THE FACTORY | MANIFATTURA TABACCHI , FLORENCE 018 019 IV Ateliers, concept stores, F&B 7.720 SQM Not A Museum 2.460 SQM SPACES Industrial Lofts 3.445 SQM Brewery 1.740 SQM THE FACTORY IS THE BEATING HEART Education 6.700 SQM OF MAN IFATTURA TABACCHI. LOCATED Co-working and open plan office 11.220 SQM Storage and techical spaces 4.645 SQM AT THE CENTRE OF THE COMP LEX, TOTAL 37.935 SQM IT ONCE BUZZED WITH THE SOUND OF WO RKERS HAND-PROCESSING TOBACCO. AND NOW, THAT BUZZ IS RETURNING B4 The Facto ry is being reborn as a space B12 for the makers of today. A space where extra-ordinary people can gather.