Broadcasting the BUSINESSWEEKLY of TELEVISIR,E
Dec. 30, 1968:Our 38th Year:504 Broadcasting THE BUSINESSWEEKLY OF TELEVISIR,E. AND RADIO
Special report: Detailed lock at 1968. p17 Shots of lunar surface highlight Apollo coverage. p42 Pastore says broadcasters are doing responsible job. p46 Nielsen reveals new computerized spot -TV service. p49 LIBRARY CHI g. YLVISAKEB CCNCORDIA COLLEGE -LEAD IVIINNES- MOOD. $ ea
Tgrili:E111.1.1REPRESENTING KARD -TV- KANSAS STATE NETWORK KCOP -LOS ANGELES, CALIFORNIA KPTV- PORTLAND, OREGON KTNT -TV- SEATTLE- TACOMA, WASHINGTON WTCN- MINNEAPOLIS, MINNESOTA
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ReinBroadcast Equipment 'Best 'WisGes (Tor U'ros perous 1969
Again in 1968 KRLD -TV continued to be the number one station in the nation's 12th ranked television market. And for 1969 - we pledge our maximum efforts to main- tain this leadership by providing the best in entertainment and informational programming.
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'November, 1968 ARB Television Audience Estimates Average Quarter -hour TV households Sunday through Saturday, 9:00 AM to midnight
represented nationally by KRLD-TV The Dallas Times Herald Station CLYDE W. REMBERT, President O4< 4 BROADCASTING, Dec. 30, 1968 lIoseiIlJiícuit Reduction in force ties about support caused administration Two sides to defer phase two and this will be up There's now total of 130 staff musicians to incoming Nixon administration. No FCC staff is split on question of how in New to working for broadcast networks genuine optimism has been discerned, deal with application for sale of York and Los Angeles. Before new con- and there's even suggestion that whole WFMT(FM) Chicago to WGN Conti- nental Broadcasting tract, approved by American Federation project would go down drain. Co. Broadcast of Musicians in vote on Nov. 27 after Bureau favors order affirming original 28 -day strike, there was total of 205. grant, made on March 27; general Now in New York, ABC maintains staff Film fading? counsel's office recommends hearing on of 30, NBC 35 and CBS 40. Only net- concentration-of- control-of -media issue. work in Los Angeles with staff musicians Announcement by ABC -TV that it plans Million -dollar sale is before commission is NBC, which retains complement of to star Dick Cavett in three one -hour on remand from U. S. Court of Ap- 25 it had before new contract. Situation prime -time taped programs each week peals in Washington, which directed could change again after July 31, 1970, starting in May has shaken Hollywood commission to hold further proceedings when new contract, which is retroactive TV film production colony. Hollywood but did not specifically instruct hearing. to Aug. 1. 1968, is due to expire. producers feel that loss of three choice Court acted on appeal of Chicago hour time periods (if New York -based citizens committee, which had expressed Cavett series lasts through spring and fear that station's classical -music for- More manpower summer rerun season) would mean that mat would be changed under new 1969 -70 season would have less To beef up its legislative activity both in TV management (it hasn't been), and film production than any season since raised Washington and in field, National Asso- concentration -of- control issue early days of medium. To make things (purchaser is ciation of Broadcasters is looking for part of Tribune Co. family, three additional staff members, or ag- bleaker for Hollywood producers, of which includes Chicago Tribune five prime -time shows ABC is and American gregate of six, to work under Paul B. -TV intro- and WON-AM-TV). Comstock, vice president, government ducing in February, representing three - Issue came up at brief commission affairs. Vincent T. Wasilewski, NAB and- one -half -hours of time, none is meeting last week, held to dispose of filmed items president, was encouraged to expand Hollywood dramas or situation must during holiday hiatus, but comedies. CBS 29 will no action was this activity by independent TV broad- Also -TV on Jan. taken. Commission is ex- caster members concerned about cur- substitute Glen Campbell comedy-vari- pected to consider matter again at next rent trends. ety hour for hour filmed Dakrari series. regular meeting, Jan. 8. Five weeks ago (BROADCASTING, Nov. 25) R. William Habel of Communica- Drop out Gathering storm tions Workers of America was added to Though all seems quiet in campaign NAB legislative staff to work with Mr. Before long it's expected Dr. Milton being mounted by diverse array of ad- Comstock and Hollis Seavey, assistant Eisenhower will resign his membership vertising interests to fight Iowa ad tax of for Public Broadcast- to vice president. When new men are on board Corp. (BROADCASTING, Dec. 9, 16), it may be retained, it's presumed both Messrs. ing. It isn't because he's out of sym- only strategic lull. After session in objectives Comstock and Seavey will spend more pathy with but because of Washington Dec. 12 and enlarged meet- time in field to indoctrinate broadcasters heavy government load he's carrying, ing in New York week later, sources Commission on in maintaining contact with their con - particularly National report group is prepared to mobilize it- gresmen and state legislators. Causes and Prevention of Violence. self for another meeting whenever needed to deal with bedrock problems ante Make work of raising money, recruiting additional Upped backing and providing legal support for Corp. for Public Broadcasting, which FCC Commissioner Nicholas Johnson Iowa multimedia group opposing state's hasn't yet found handle to its ambitious is understood to be annoyed with attor- imposition of 3% sales tax on advertis- project, has already made pass for addi- neys for permitting Justice Department ing, held constitutional by highest state tional $25 million in seed money in next to do what he thinks is commission's court but expected to go to U.S. Su- U. S. budget. Congress reluctantly gave job of breaking up concentrations in- preme Court. it $5 million for current year and this, volving broadcasters. Commissioner ex- Representatives of normally fierce plus slightly more than $2 million in pressed views in memo to General competitors, National Association of private gifts ($1 million each from CBS Counsel Henry Geller and Broadcast Broadcasters and American Newspaper Inc. and Carnegie Foundation) has Bureau Chief George Smith that he Publishers Association, reportedly have sustained its activity to date, which has circulated to all commissioners. Com- said they will file amicus curiae briefs been entirely organizational. It still has missioner Johnson, in his memo, cited if desired by Iowa tax challengers, as to name president but has found task Justice's action early this month in has American Advertising Federation, difficult because of lack of assurances as forcing Gannett Co. to get rid of either spearhead in fight. Fear is that if tax to where it's heading. its newspaper or television station in stands, other states will enact similar Congressional sentiment generally Rockford, Ill. (BROADCASTING, Dec. 9) . levies. Others in group include Ameri- seems to be lukewarm. Administration Gannett sold station, WREX -TV. can Association of Advertising Agen- had indicated last year when Public Mr. Geller is said to have replied that cies, Association of National Advertis- Broadcasting Act was signed (Novem- antitrust work is Department of Justice's ers, Grocery Manufacturers Associa- ber, 1967) that separate message would job. But he said closer liaison with de- tion, Magazine Publishers Association, go to Congress on permanent long - partment could be established if that is American Business Press and at least range financing, running into several what commission wants. Mr. Smith is three individual companies: Procter & hundred million dollars. But uncertain- expected to reply this week. Gamble, Quaker Oats and CBS. BROADCASTING. Dec. 30. 1968: Vol. 75. No. 27 Postmaster: Send Form 3579 to BROADCASTING, 1735 DeSales Street, N.W.. Washington, D.C. 20036. THE 21ST ANNUAL AWARDS COMPETITION OF THE RADIO TELEVISION NEWS DIRECTORS ASSOCIATION IN RECOGNITION OF DISTINGUISHED ACHIEVEMENT IN BROADCAST JOURNALISM WITH THE EDWARD R MURROW AWARD FOR TELEVISION DOCUMENTARY REPORTING PRESENTED IN COOPERATION WITH NORTHWESTERN UNIVERSITY THE MEDILL SCHOOL OF JOURNALISM The OneAward That News Directors Present For Television Documentaries "The Edward R. Murrow Television Documentary Award to WNBC -TV, New York, for the hour -long, prime -time report, "We Are All Policemen:' Narrated by Edwin Newman, the program documented the extent and nature of crime in Metropolitan New York and focused on the response of citizen groups joining in the fight for law enforcement and prevention of crime:' WNBC- TVEIYOUR COMMUNITY-MINDED STATION OWNED 6 BROADCASTING, Dec. 30, 1968 Weekliißriel Network officials called 1968 the "unpredictable year" as Senator Pastore, perhaps the single most influential leg- major news events from Vietnam war to moon probe islator on Capitol Hill concerning communications mat- scrambled to grab the headlines, swelled network news ters, says broadcasters are "responsible people doing a budgets over $150- million mark. See .. . responsible job" during PBL news probe. See .. . Apollo tops big year for news ... 17 'PBL' airs debate on news 'bias' ... 46 New broom that will sweep through government agencies Research and Policy Committee of the Committee for following change in administration next month will clean Economic Development calls for repeal of equal -time out number of officials who have had impact on broad- section of Communications Act, suggests need for ceil- casting, but only a few are in the FCC. See ... ing on broadcast time purchases by campaigners. See ... FCC turnover will be gradual ... 37 CED report urges 315 repeal ... 47 Storer Broadcasting Corp. says it rescinded its agreement Two computerized spot -TV buying services are now in the to sell KGBS -AM -FM Los Angeles to avoid involvement works as A. C. Nielsen Co. discloses plans to offer one in trafficking charges it claims would have been leveled called "Teleprocessing in Timebuying," which is set to against proposed buyer, Norwood Patterson. See ... compete with American Research Bureau system. See... Storer fights to retain KGBS ... 40 Nielsen takes wraps off TNT ... 49 Major addition to scrapbook of memorable moments in Trans World Airlines invests $150,000 in noncommercial TV journalism is provided by Apollo 8 six -day flight around TV grant to WNDT(TV) Newark, N. J. news program that the moon with historic lunar closeups, long -range views assures airline of 4,550 on -air mentions in 17 cities over of earth. Week's other top story is Pueblo release. See ... next six months at a cost of $33 each. See ... TV stars in space show ... 42 Private twist to public service ... 50 Benton & Bowles and BBDO spot "dramatic changes" in National General Corp. offers to divest itself of motion- new TV season, show NBC running "neck- and -neck" with picture production and distribution activities in order to CBS in night -time ratings, evaluate cautiously strength of gain court approval of its merger with Warner Bros: network movies, uncover no new trends. See .. . Seven Arts Ltd., appease Justice interest. See ... Familiar story ... 44 Sacrifice at Justice Dept. altar? ... 51 iffleflaitS Broadcasting Published every Monday by Broad- AT DEADLINE 9 PROGRAMING 42 casting Publications Inc. Second -class BROADCAST ADVERTISING 49 SPECIAL REPORT 17 postage paid at Washington, D.C., and CHANGING HANDS 38 WEEK'S HEADLINERS 10 additional offices. Subscription prices: Annual subscrip- CLOSED CIRCUIT 5 WEEK'S PROFILE 65 tion for 52 weekly issues $10.00. Add DATEBOOK 12 $2.00 per year for Canada and $4.00 EDITORIALS 66 for all other countries. Subscriber's oc- cupation required. Regular issues 50 EQUIPMENT & ENGINEERING 54 Cents per copy. BROADCASTING YEAR- FATES & FORTUNES 55 BOOK, published every January, $11.50 FOCUS ON FINANCE 51 per copy. -411' Subscription orders and address FOR THE RECORD 57 sUilinur BMW PRESg aG changes: Send to BROADCASTING Circula- LEAD STORY 17 tion Department, 1735 DeSales Street, THE MEDIA 37 N.W., Washington, D.C., 20036. On changes, please include both old and MONDAY MEMO 14 new addresses plus address label from OPEN MIKE 13 C. front cover of the magazine. BROADCASTING, Dec. 30, 1968 7 My Name is Dunn 1969 MARCH OF DIMES Michael TELEVISION AND I;tet Sea/tared RADIO MATERIALS a TELEVISION Film Spots - Two spots featuring TV and film star Michael Dunn, in 35mm and 16mm color and black and white. Six other spots, specially produced, in 10, 20, 30 and 60 seconds. All in 16mm color and black and white. Live Materials - With slides for spots of vary- ing lengths. Also special materials for Com- mentators and Sportscasters. RADIO Disc Jockey- Celebrity Record - A 12" disc presenting, for the D.J. audience, The Impres- sions and Bill Medley, each in a new -length, 2:30 Musical Show, and Bob Crewe with a 4:30 program. Spots by Kathy Garver, Godfrey Cam- bridge, Bob Crewe, Bill Medley and The Im- pressions. Celebrity Side includes Pearl Bailey in a 4:30 "HELLO DOLLY!" show, interviewed by William B. Williams. Plus spots by: Lucille Ball, Bing Crosby, Lena Horne, Rick Nelson, Eve Arden, Godfrey Cambridge, June Lockhart, Mary Tyler Moore and Edie Adams. Special FM Record -A 12" disc with a 14:30 Musical Program starring Skitch Henderson and his own recordings, compositions and arrange- ments, featuring one with opera star Anna Moffo. Side 2 contains the Pearl Bailey -William B. Williams Show and celebrity announcements as listed on the Celebrity Side above. Country and Western Record -A 7" disc with two specially produced 4:30 Musical Shows and Announcements., I'm one of 250,000 people born every year with a Spanish Language Record - A 7" disc, a spe- significant birth defect. Did you know there are over cial 4:30 musical program featuring Ray Bar - a thousand different types of birth defects? And that retto, and spots by Celia Cruz, Julio Gutierrez and The LeBron Brothers. many can be successfully treated? That's what the March of Dimes is doing fighting birth defects with Also Available -- A 16mm Color or Black and - White film, "THEY MUST NOT BE FORGOTTEN." medical care at over 100 Birth Defects Centers, fight- A parents' -eye view of how their 4- year -old boy ing it with research in hundreds of labs, and fighting was helped to walk - thanks to care at a it on the air - with your help. March of Dimes Birth Defects Center. (14:30) Please give (your time) to the MARCH OF DIMES. THE NATIONAL FOUNDATION -MARCH OF DIMES George P. Voss, Vice President for Public Relations 800 Second Avenue, New York, N.Y. 10017, OXford 7-7700 3 BROADCASTING, Dec. 30, 1968 Late news breaks on this page and overleaf. Complete coverage of the week begins on page 17. Atßeai/Iiiic Ad tax in Pittsburgh tors included "the very substantial, if Broadcasting Union and Soviet bloc's not gigantic, expenditures made unsuc- Intervision. Puerto Rico also saw Apol- Pittsburgh broadcasters are going to cessfully by other manufacturers seek- lo 8 recovery via Intelsat 3. have to dig deeper into their tills in ing to develop a commercially market- February to comply with new local tax able color picture tube." and fact that $6- million media merger effected Friday (Dec. 27). Contained Sylvania itself for four years had license in budget which city council approved under same patent. New broadcasting- publishing- printing Friday was six mills (six- tenths of one CBS sources said spherical mask is firm. Basic Communications Corp., cent) business privilege tax that will used -to maintain proper alignment formed by merger of two broadcast be imposed on gross receipts of, among of electron beams and color phosphors groups. weekly newspaper and printing others, those businesses engaged in -in all color picture tubes manufac- company. was announced Friday (Dec. "communication." tured in U. S. but only RCA has taken 27). Broadcasting obviously falls within license. Court decision affects only Participating in estimated $6- million that definition. But, according to Penn- Sylvania -which is expected to appeal merger are group broadcaster Basic sylvania Association of Broadcasters, -but CBS has moved indirectly against Communications Inc., which is led by which has held several discussions with other U. S. manufacturers by bringing former advertising agency executive city officials, Pittsburgh newspapers, suit against two leading retailers in Emil Mogul: West Michigan Telecast- periodicals and magazines would he Boston, where case was tried. CBS ers Inc. (wzzM -FM -TV Grand Rapids). exempt. PAB contends that print media authorities explained that manufac- which is headed by William C. Demp- are regarded as small manufacturers turers indemnify retailers against patent sey; weekly Birmingham (Mich.) Ec- and thus, under state law, beyond city's litigation and thus will be brought into centric and Averill Press. Detroit com- tax jurisdiction. suit. mercial printing firm. both of which However, tax is said not to affect all Other CBS patents upheld in last are headed by Henry M. Hogan Jr. Pittsburgh broadcasters because of their week's decision relate to adjustments to Move is subject to FCC approval. proximity to council's tax boundaries. compensate for pull of earth's magnetic Following this. principals said, plan is PAB contends that only three TV and field on electron beams. They are said to make public offering of about 30% six radio stations will bear tax burden, to be considerably less important than of stock. which association implies is discrimina- spherical -mask patent. After FCC approval. new firm will tory. Tax will effect rate card increases, Decision, by Judge Andrew Caffrey he owned by Henry M. Hogan Jr. and PAB says, and stations will lose advertis- in U. S. District Court in Boston. did his associate, Paul Neal Averill, 35 %, ing dollars not only to their broadcast- not specify damages. It is expected Mr. Mogul and his associates, Fred, ing but to print competitors as well. that, if decision is not overturned on Irving and Mac Siegel and Louis Fried. appeal, special master will be named 32.5 %: and Mr. Dempsey and his asso- to set rates of royalty payments. ciates. 32.5 %r. Mr. Mogul and his wife RCA using CBS patent own 50% of Basic Communications Inc.; Messrs. Siegel and Fried, other 50 %. RCA paid CBS "over a million dollars" splashdown Basic Communications Inc. stations are for licenses under CBS patent for Worldwide WWVA -AM -FM Wheeling, W. Va.; wtco spherical -mask color TV picture tubes Television coverage of return of Apollo Atlanta; WYDE Birmingham, Ala. after RCA spent "many millions 8 Friday (Dec. 27) apparently drew of Mr. Hogan will become president between 1950 and 1953 "with- one of largest audiences in history of dollars" and chief executive officer of new cor- out producing a commercially satisfac- space -flight broadcasting. poration. Other officers: Mr. Mogul, tory" color TV tube of its own. NBC research estimated 40 million executive vice president and chairman This disclosure is contained in federal people in almost 35% of television of executive committee: Mr. Dempsey, court decision, available homes in U. S. watched Apollo splash- Friday (Dec. vice president. L. William Seidman, 27). upholding validity down. New York Nielsen returns for of that and two managing partner of international certi- other CBS patents and holding 10-11 a.m. (EST) period gave WNBC -TV color fied public accounting firm of Seidman they were infringed by Sylvania Electric 13.2 rating and 49 share; WCBS -TV 11.5 and Seidman, who is chairman and Products Inc. (early story page rating and 42 share, and WABC -TV 2.4 54). chief executive officer of West Michi- In addition, decision said, RCA rating and 9 share. In 10:45 -11 a.m. gan Telecasters, will become chairman switched actually landed, "its entire production of color period, when capsule of new corporation. television tubes" to spherical -mask type, New York Nielsen showed WNBC -TV up "which it continues to manufacture to to 16.8 rating, wcss -TV 15.9 rating and the present time." RCA's has been de- wnac -TV 2.2 rating. Stations sold scribed as "paid up" license, in which TV coverage of splashdown from Approval of two station sales was an- lump sum is paid -in this case unoffi- transportable earth station on U.S.S. nounced by FCC Friday (Dec. 27). cial sources put it at close to $1.5 mil- Yorktown was via Applied Technology WTIM -AM -FM Taylorville, Ill., was lion, though decision merely said "over Satellite 1 (ATS -1) to Brewster Flat, sold by Milburn H. Stuckwish and a million " -in lieu of royalties. RCA Wash., then to New York by landline Jon R. Ulz to Donald G. Jones and license was signed in 1954 and is for to networks. Signal was then routed others for $270,000. Mr. Stuckwish life of patent. back to Jamesburg, Calif., earth sta- owns 50.17% of wcss Morris, Ill.; Mr. RCA experience was cited in deci- tion and beamed to Intelsat 2 satellite Ulz is former educator. Mr. Jones is sion as one factor in court's conclusion over Pacific for Hawaii and Japan. news director for WSMI -AM -FM Litch- that, contrary to Sylvanià s contentions. Same signal was also sent to Etam, field, Ill. WTIM daytimer on 1410 kc patent is valid because it "embodies W. Va., earth station for relay via In- with 1 kw. WTIM -FM is on 92.7 me invention and it was far from obvious telsat 3 over Atlantic to Raisting, West with 3 kw. to those skilled in the art.' Other fac- Germany, for transmission to European WELW Willoughby, Ohio, was pur- More "At Deadline" on page 10 Lions to commission, and violations of logging and sponsorship- identification Week'sNeadííners rules. Court backs CATV rule FCC's nonduplication rule for CATV systems has been upheld by Philadel- phia federal court. Case, involving two CATV systems in Titusville, Pa., turned on claim of cable TV petitioners that the FCC was wrong in ordering them. without hearing, to carry wtcu -Tv Erie. Pa.. NBC programs and dropping more distant NBC -affiliated stations. CATV systems also claimed commission rule conflicts with First Amendment right of free speech. Mr. Snyder Mr. Janssen Mr. DeBare Mr. Corwin Decision, issued by three - judge panel of U.S. Court of Appeals for Franklin C. Snyder. VP-general man- Warren A. Bahr, Walter C. Chamber- Third Circuit, held that since CATV ager, WTAE-AM -FM -TV Pittsburgh, elected lain, Wilson H. Kierstead Jr. and James systems are not licensees, FCC is not VP and director of parent Hearst Corp., E. Mortensen, senior VP's at Young & required to hold hearing. As to First New York. Mr. Snyder continues as Rubicam, New York, elected executive Amendment argument, court held non - chief executive of Pittsburgh stations. VP's. Mr. Bahr joined Y & R in 1951 duplication rule does not conflict with He joined Hearst organization in 1958 and has been its director of media since free speech rights. pointing to 1968 and as WTAE -TV general manager when sta- 1962. Mr. Chamberlain started as mes- 1967 court rulings upholding regulation tion went on air. Previously he had senger at agency in 1946 and has been as reasonable regulation in public in- been with McCann-Erickson in Cleve- senior VP since 1965. Mr. Kierstead has terest. land, and VP and general manager, been senior VP since 1961, having held Attempt by petitioners to introduce wxEL -TV (now WJw -TV) Cleveland. merchandising and account executive engineering evidence to prove WICU-TV'S positions at Y & R since 1948. Mr. Mor- signal in Titusville is inferior to more Richard Janssen, VP and general man- tensen, who is in charge of account distant NBC stations was rebuffed by ager of Metromedia's WHK Cleveland management department, has been with court, since data was not part of pro- since April 1967. elected to newly agency since 1957 and has been senior ceedings before FCC. created post of VP for special projects, VP since 1965. Decision was by Circuit Judge Gerald Metromedia Radio, York. McLaughlin and Ruggero J. Aldisert. New He will Marvin S. Corwin, executive VP of Mc- be responsible for special assignments Judge Harry E. Kalodner dissented on Cann- Erickson, New York, elected jurisdictional grounds; said he would involving group's six AM and six FM senior VP of parent Interpublic Group stations. join colleagues in affirming FCC if court of Co's. Mr. Corwin will be responsible held jurisdiction. for coordination of Interpublic's serv- Charles DeBare, director of legal and ices to Coca -Cola Co. He succeeds Wil- NAB wants rule dropped business affairs for ABC and lard MacKey, who joins Coca -Cola as Radio ABC National Association of Broadcasters Owned Stations Division since January international director of marketing and has suggested that FCC consider scrap- 1967, elected VP. He joined in Jan- VP. Mr. Corwin joined Tnterpublic in ABC ping rule that requires broadcasters to uary 1959 as 1965 as president Wasey Inc., general attorney and earlier of Erwin make their files available for public in- had been staff attorney with and prior to that was senior VP and NBC spection in their communities. NAB and in general law practice for several management supervisor at Doyle Dane says public made only "token" use of years. Bernbach. public files in 1967. Association made suggestion in peti- For other personnel changes of the week see "Fates & Fortunes." tion requesting commission set three - year retention period for files. Rule. chased from Kenneth and Nettie Mapes which was granted renewal last summer adopted in 1965, left for subsequent and others by Laurence Goldstein, after having been charged with racism decision length of time records would Jared B. Wininger and others. Price and fairness violations (BROADCASTING, have to be retained. for 500 w daytimer on 1330 kc was July 1 et seq). Renewal was granted NAB said sufficient experience has S275,000. Messrs. Goldstein and Win- in that case, WNJR said, because wt,BT been gained to justify establishment of inger have interest in advertising agen- licensee "corrected its disgraceful con- retention period "and possibly deletion cy. duct and was held to be entitled to of rule itself." another chance." Since WNJR also cor- NAB said it surveyed 1,286 radio rected violations, WNJR protests decision petition said, it must and television stations and found that also be forgiven. public use of files last year was "token." WNJR Newark, N. J., denied license re- Newark station, owned by group - Of stations checked, 50 reported inspec- newal by FCC late last month (BROAD- owner Rollins Inc., got death penalty tion requests, NAB said. Of these, 42 CASTING, Dec. 2), has told commission when commission held that station's had one request, six had two. one had that its decision violates basic principle former manager had committed "gross three and one had eight. of "equal and uniform" treatment of misconduct and fraud" on the corn - Three -year retention period, NAB broadcast licensees. mission, and that responsibility must concluded, would be sufficient to assure In petition for reconsideration made rest with licensee. Case involved al- that "the very few members of the pub- public Friday (Dec. 27), station said legations of failure to file time- broker- lic who are availing themselves of the that it should have been accorded same age contracts, submission of falsified files will not be deprived of pertinent treatment as WLBT(Tv) Jackson, Miss., contracts to FCC staff. misrepresent- information." 10 BROADCASTING, Dec. 30, 1968 As concerned citizens of the com- wrong" and what they hope for the of routine things that leaders in our munities they serve, Storer stations future. Atlanta's WAGA -TV cli- communities consider rather maintain extensive and enlightened maxed a summer -long recognition of "special." That's why Storer sta- programs to bring maximum hap- student editorials in school papers tions stand out . and another penings to miniprivileged kids. In with a $1,000 grand prize scholar- reason why it's good business to do Detroit, WJBK -TV gave the city a ship. And all across the nation, business with Storer. unique portable swimming pool for other Storer stations are backing playground use, and pioneered a Junior Achievement, helping recruit novel documentary spelling out Big Brothers, saluting outstanding what the law requires of both teens with on -air recognition, en- parents and children. Cleveland's couraging and rewarding creative WJW -TV and WJW Radio annually youngsters in every field. This con- sponsor the Ohio Junior Olympics. certed effort to bridge the Generation WGBS in Miami sent its mikes into Gap takes a lot of doing. But in this, rSTORER1 Youth Hall to find out from problem as in every phase of broadcast opera- BROADCASTING COMPANY children themselves "what went tions, Storer stations do as a matter MILWAUKEE MIAMI NEW YORK ATLANTA CLEVELAND DETROIT TOLEDO WITZ -TV WGBS WHN WAGA -TV WJW -TV WJBK-TV WSPD -TV CLEVELAND BOSTON PHILADELPHIA LOS ANGELES CLEVELAND DETROIT TOLEDO WCJW (FM) WSBK -TV WIEG KGBS WJW WJBK WSPD Datebook ONE A calendar of important meetings and events MOMENT in the field of communications PLEASE Indicates first or revised listing. Speaker: Roy Cahoon, chief engineer, Cana- dian Broadcasting Corp. Panels on lighting, video tape recording, transmitters and trans- Sometimes it's a good idea to get an- December mission, receivers and film broadcasting are scheduled. Ryerson Polytechnic Institute, other point of view on your opera - Dec. 30- Deadline for comments on FCC's Toronto. things tion-an outside look. Are proposed rulemaking that would require Jan. 17- 19- Annual meeting, board of trust- really as good ... or as bad as they common carriers filing microwave applica- ees, The National Academy of Television tions for CATV service to notify the affected Arts and Sciences. Beverly Hills, Calif. look to you? TV stations on or before the date of appli- cation. Rule would also require CATV sys- Jan. 19-22- Research seminar, Association When you think about it, it's really tem to file all necessary requests for dis- of National Advertisers. Sterling Forest Con- amazing how readily money is ap- tant- signal carriage or other special relief ference Center, Tuxedo, N. Y. on or before date of microwave application. Jan. 21- American Research Bureau semi- propriated for capital investment in nar for TV stations on use of ARB reports. plant and equipment, but how little Atlanta. January and how reluctantly it is appropri- Jan. 21- 23- Twenty- fourth annual Georgia ated for depth research into the au Jan. 3- Deadline for comments on FCC's Radio and Television Institute. University proposed rulemaking that would permit all of Georgia, Athens. dience itself. And after all, they are CATV systems in a particular community Jan. 23- American Research Bureau semi- the target for the whole broadcast- to carry the distant signal of a TV station nar for TV stations on use of ARB reports. ing effort. beyond that community's grade B contours, Dallas. if one CATV in the area has already been Jan. 24- Annual dinner dance, Pacific Pio- Our company uses the unique skills authorized to carry that signal. neer Broadcasters. Beverly Hilton hotel, Jan. American Research Bureau seminar Beverly Hills, Calif. of the social scientist to examine in 9- for TV stations on use of ARB reports. Jan. 24- 25- Meeting of Georgia CATV Aaso- detail, program -by- program and per - Washington. dation. Macon, Ga. sonality-by-personality, the strengths Jan. 10- Deadline for entries for 29th an- Jan. 27- Annual winter meeting, Idaho State and weaknesses of your station and nual George Foster Peabody awards. Sub- Broadcasters Association. Downtowner hotel, missions should be made to Dean John E. Boise. the competitors in your market. W. Drewry, Henry Grady School of Jour- 27 -30- Twenty -sixth National Religious nalism, University of Georgia, Athens. Jan. Our clients know where they stand, Broadcasters annual convention. Speakers Jan. 10-12- Midwinter conference. Florida include E. C. Manning, premier of Alberta, and, more importantly, the reasons Association of Broadcasters. Orlando. Canada; Dr. Stephen Olford Calvary Baptist why their ratings come out the way Church, New York: Bishop Goodwin Hudson, Jan. 11- 12- Seventeenth annual Retail Ad- Church of England, London: Dr. Eugene R. they do. vertising Conference. Agenda includes panel Bertermann, president of National Religious sessions on radio, television and print adver- Broadcasters: Rosei H. Hyde, FCC chair- One of the principal reasons man; Vincent T. Wasilewski, president of for our tising. Knickerbocker hotel, Chicago. National Association of Broadcasters, and contract renewals year after year is Jan. 13- Deadline for reply comments on Dr. John V. Charyk, president of Cosmat. that we do more than just supervise FCC's proposed rulemaking that would per- Mayflower hotel, Washington, mit all CATV systems in a particular com- Jan. 28- Deadline for filing reply comments a research project. We stay with you munity to carry the distant signal of a TV on FCC's proposed rulemaking to limit sta- for a whole year to make sure you station beyond that community's grade B tion acquisitions to one full -time outlet per market. understand it and that it contours, if one CATV in the area has al- works for ready been authorized to carry that signal. Jan. 28- American Research Bureau semi- you. Jan. 13- 17- Annual winter meeting National nar for TV stations on use of ARB reports. Association of Broadcasters board of direc- Denver. Our contribution and the aggressive tors. Americana hotel, San Juan, P. R. Jan. 30- American Research Bureau semi- management effort of some of our nar for TV stations on use of ARB reports. Jan. 14- Network newsmen newsmaker Los Angeles. clients have helped them to move luncheon, International Radio and Television from third place to first place in Society. Waldorf -Astoria hotel, New York. several of the country's most com- elan. 14- Annual stockholders meeting, February Chris-Craft Industries Inc., Pier 66 hotel, petitive markets. Fort Lauderdale, Fla. Feb. 3 -New deadline for comments on FCC's proposed rulemakins on future use If you are concerned about current Jan. 14- American Research Bureau semi- nar for TV stations on use of ARB reports. of 806-960 me band, in which commission ratings and would like a sound ob- proposed to allocate space to common -car- Boston. rier and land -mobile services. Previous jective look at your station and its Jan. 16- American Research Bureau semi- deadline was Dec. 2. relationship to the market, give us a nar for TV stations on use of ARB reports. Feb. 3 -New deadline for comments on call for a presentation with ab- Detroit. FCC's proposed rulemaking that would re- solutely no Jan. 16- 18- Meeting of Florida CATV Asso- allocate channels 14 through 20 to land - obligation on your part. ciation. Marco Island. mobile services in the top 25 urban areas. Previous deadline was Dec. 2. Jan. 17- Deadline for reply comments on FCC's proposed rulemaking that would re- Feb. 5- Newsmaker luncheon, International quire common carriers filing microwave ap- Radio and Television Society. Waldorf- plications for CATV service to notify the Astoria hotel, New York. affected TV stations on or before the date Feb. 5- Legislative session of Texas CATV of application. Rule would also require Association. Sheraton Crest hotel, Austin, McHUGH & HOFFMAN, CATV system to file all necessary requests Tex. INC. for distant -signal carriage or other special Feb. 5-7- Annual winter convention of South relief on or before date of microwave ap- Television & Advertising Consultants Carolina Broadcasters Association. Wade plication. Hampton hotel, Columbia. Jan. 17- Meeting of Community TV Associ- 430 N.'Woodward Avenue Feb. 6-9- Meeting, board of directors, Amer- ation of New England. New Hampshire ican Women in Radio and Television. Las Birmingham, Midi. 48011 Highway motel, Concord, N. H. Vegas. Jan. 17- 18- Winter television conference, So- Feb. 7- 8- Annual winter convention of New Area Code 313 ciety of Motion Picture and Television En- Mexico Broadcasters Association. Hilton 644-9200 gineers, on color television broadcasting. hotel, Albuquerque. 12 BROADCASTING, Dec. 30, 1968 Feb. 7-8--Twenty-first annual radio-televi- sion seminar, Northwest Broadcast News March Association. School of Journalism, Univer- March 10-New deadline for reply com- sity of Minnesota, Minneapolis. ments on FCC's proposed rulemaking con- Feb. 8 -First annual convention, Georgia cerning television programs produced by Cable Television Association. Demsey hotel, nonnetwork suppliers and not made avail- Macon. able to certain television stations. Previous deadline was Jan. 9. Feb. 10-New deadline for comments on FCC's proposed rulemaking concerning tele- March 10- 13- Spring conference, Electronic vision programs produced by nonnetwork Industries Association. Statler- Hilton hotel, suppliers and not made available to certain Washington. television stations. Previous deadline was March 11- Spring meeting of New York Dec. 9. State Association of Broadcasters. Thruway motor inn, Albany. Feb. 12- 14-Annual convention, National As- March 13- Annual anniversary banquet, In- sociation of Television Program Executives. ternational Radio and Television Society. Los Angeles. Ed Sullivan will receive 10th annual Gold Feb. 14-15- Meeting, board of trustees, edu- Medal Award. Waldorf- Astoria hotel, New cational foundation, American Women in York. Radio and Television. Executive House, March 13-18- Meeting of National Federa- Scottsdale, Ariz. tion of Advertising Agencies. Boca Raton Feb. 17-19- Annual midwinter conference on hotel, Boca Raton, Fla. government affairs, American Advertising March 16-19- Western meeting of Associa- Federation. Statler-Hilton, Washington. tion of National Advertisers. Hotel Del Feb. 25-28 -1968 Conference, Western Radio Coronado, San Diego. and Television Association and West Coast March 19- 22- Western meeting of Associa- Instructional Television. Olympic hotel, Se- tion of National Advertisers. Hotel Del attle. Coronado, San Diego, Calif. "Letter OpenMíke Perfect" A borrowed expression Goldmark praises EVR story Without overdoing the phrase, some 634,000 North Alabam- EDITOR: We in broadcasting should be EDITOR: On behalf of Dr. Peter Gold - ians say this about WAPI as appreciative of the efforts of the Grand mark [president] and the management at they listen day by day to the Rapids Press [see print ad below]. They CBS Laboratories, I would like to ex- music, wit, controversy, news, tend sincere congratulations on the out- sports and special events This message standing article describing EVR in the served by personalities with a Dec. 16 issue. flair. will self- destruct To quote Dr. Goldmark: "The article Two of these are presented is the most factual, objective and in- here ... attractive, articulate in 10 seconds formative story yet written to explain the radio professionals respon- enormous complexities of electronic sible for WAPI's key "drive - video recording." The article reflects the time" and "housewife" pro- highest journalistic standards and should gramming. provide a great service to the readers of Charlie Davis BROADCASTING. -LeO J. Murray, direc- BUT, THE PRINTED MESSAGE 5:30 to 9:00 A.M. IS THE ONE THAT UVES FOREVER! tor, information service, CBS Labora- Ron Carney eenten, of Nov tories, Stamford, Conn. 9:00 A.M. to Noon as s, lo reap, se, Pepe., of Pm lane, Per eeroe. Pay Pre menses., ass sae same rep. Po paper lee 3:00 to 6:00 P.M. Any of the research figures ',pen area se or ere pe reap 1Ts Prese Perefier. Their record was better P erer PP' you choose to use point -up rs Passe a tees. peep* p pro pope, EDITOR: Your top 50 agencies in 1968 their popularity. And, any Sep- Peareseelas. PA PI Wary r. Soo re Ps radio and TV billing chart (BROADCAST- Henry I. Christal office will en- ING, Nov. 25) contains major inaccura- thusiastically tell you why cies in regard to our agency: WAPI is "LETTER PERFECT" The Grand Rapids Press. 1. Our network billing is $20 mil- for your advertising message. lion, up from in ....,._..ter. =. `...... ,.. -- ( $13 1967 (not $13 for , 1968); 2. is $24 Total broadcast billing have answered their own argument and million, up from $13.6 in 1967 (not the point is well taken. $17 for 1968); 3. Broadcast share of Radio -TV messages are not self -de- our agency's total billing is 50 %, up structing because they impart basic from 42.5% in 1967 (not 42% in ideas to man's powerful imagination. 1968) ; 4. Our agency rank is 32nd, up Apparently the idea of a self- destruct- from 42nd in 1967 (not 38th in 1968) ing message is an idea that will live -Humboldt J. Greig, vice president, long after the yellowed pages of the La Roche, McCa$rey and McCall Inc., newspaper have been forgotten. New York. 50,000 W "Sorry about that, chief" Would ... (BROADCASTING Is glad to report the higher you believe you'll have to "sock it to agency billings indicated by Mr. Greig. A misunderstanding apparently occurred when BIRMINGHAM us" again? Next time, don't use our an editor took the network billings figure by WAPI radio represented by ammunition.---Michael H. McDougald, phone and recorded it as $13 million. The Henry I. Christal Company, Inc. $20 million figure would move the agency up general manager, \AAX, Gadsden, Ala. both in total billings and rank.) BROADCASTING, Dec. 30, 1968 13 IHOnda1110 from W. Bruce McLean, president of Needham, Harper & Steers of Canada A prognosis on the shorter -length commercial In the past year we have seen a growing second charges will fall somewhere in Television networks and stations will interest in the application and use of the 66% to 75% range relative to not adjust pricing to reflect positions split 60's and 30's alone versus 60- minutes -provided that we understand within larger commercial blocks. Adver- second announcements. These develop- minute costs are on a continuing, tisers will have to live with rotation ments have raised some interesting and noticeable escalator. (In fact, 30- second among four or even more consecutive probing questions as to the workability, prices should reach 1967 full- minute commercial units. pricing and availability of split 60 and costs sometime around 1973 or 1974.) If these predictions turn out to be 30- second announcements, and their Twenty-second announcements -if they true, there will be significant changes effect on the advertiser, stations and the remain a factor in scheduling at all - for advertisers, agencies, and television television viewer. (While what I am re- will probably come in at about 50% and radio stations. With the increase in porting on will concern itself principally of the minute rate, with I.D.'s at 25 %. 30- second commercials comes on in- with television, the same comments gen- It is obvious that an increase in the crease in clutter-and this may mean erally apply to radio as well.) use of shorter commercials will mean an the advertiser would favor prime time We polled television stations, TV increase in revenue for stations, if the over fringe time -and network place- rep houses and media directors of agen- 60-70% pricing relationship to 60's ment over local placement where he cies in October and received a very remains in force. However, an increase feels he will reduce, if not avoid, clutter. gratifying 74% response. So the figures in the use of the shorter length will On the other hand, broadcasters have I will be quoting could be fairly re- mean more units to be accommodated many advantages to sell advertisers and garded as representative of the views of so we asked what people thought was agencies. a broad segment of the broadcast- adver- the better course to take in view of Foremost is the increase in efficiency tising business. criticism of commercial interruptions: -a shorter commercial becomes a dol- There is a strong feeling that "loose" (1) Space them out, with more but lar stretcher. 30- second commercials- bought and shorter commercial intermissions, or (2) To summarize the predictions we have sold as complete self- contained units- group a number of commercials to- gleaned from our conversations and will become the standard of the medium gether in fewer but longer intermis- study, we feel reasonably confident that within a surprisingly short period of sions. the following will take place: time- probably in two or three years. Here's what they said: Space out: There will be a rapid increase in In our survey in Canada we asked 12 %; group together: 88 %. the use of loose 30- second announce- what the respondent felt would be If stations do run commercials in ments in all parts of the television the standard length of commercial in cluster, however, there will be the prob- spectrum. The volume of 20- second the near future. Even though split 60's lem of positioning within the cluster. announcements will drop most drastic- and 30's are getting less than 25% of We gave our panel three choices: (a) ally as a result, although some decrease advertisers' money now, 86% of the in- charge the advertiser a premium for in the use of minutes and piggybacks dustry spokesmen feel that the 30 will the first and second positions; (b) will also be felt. become the standard (46% said 30's schedule all advertisers within the com- Total commercial time allowed will alone; 40 %, 30's back to back). mercial intermission segment on a not, of course, change drastically, but TV reps and ad agencies believe straight rotation basis; (c) sell com- scheduling practices will begin to move strongly that the change to shorter com- mercial positions on a first -come, first - noticeably toward a smaller number of mercials will have taken place within one served basis. longer commercial intermissions. to two years, while TV station owners There was little doubt that the second Pricing for loose 30's will stabilize tend to take a more conservative view- alternative was the most popular (79% at about 60% to two -thirds of the full - 60% of them feel it will take three to favored it). minute rate in force at any given time. five years. No respondent felt it would take more than five years. Now, how about that ogre that haunts us all- costs? W. Bruce McLean, who has been president In the U.S. our study showed costs of Needham, Harper & Steers of Canada for television time will continue to in- since 1967, began his advertising career in crease at between 5% and 10% a year 1947 with McKim Advertising Ltd. Canada. until such time as there might be a In 1953 he became advertising manager of noticeable moving away from television Yardley of London (Canada) Ltd. and the to other media categories. Viewed in following year he joined NH &S in Toronto. this manner, charges for 30's will not be He was appointed vice president in Novem- so much a reflection of premiums at- ber 1957 and secretary- treasurer of the tached to a part of a longer length as Canadian company in 1966. He currently much as they will result from a carving supervises client contact activity, and is re- up of total revenue requirements among sponsible for network TV programing. a larger number of commercial units. Weighing all the various predictions made to us, we can expect that 30- 14 BROADCASTING, Dec. 30, 1968 BROADCASTING PUBLICATIONS INC. Everyone in South Florida is talking Sol Taishoff, president; Lawrence B. Taishoff, executive vice president and secretary; Maury Long. vice president; about the weather... Edwin H. James, vice president; B. T. Taishoff, treasurer; Irving C. Miller. comptroller; Joanne T. Cowan, assistant on treasurer. MIAMI'S WLBW -TV txeasív ror>ESR ßroailcastîiiq TELEVISION Executive and publication headquarters: BROADCASTING- TELECASTING building, 1735 DeSales Street, N.W., Washington, D.C. 20036. Phone: 202 -638 -1022. Sol Taishoff, editor and publisher, Lawrence B. Taishoff, executive VP. EDITORIAL Edwin H. James, vice president and executive editor Rufus Crater, editorial director (New York); Art King, manag- ing editor; Frederick M. Fitzgerald, Earl B. Abrams, Lawrence Christopher (Chicago), Leonard Zeidenberg, David Berlyn (New York), Rocco Famighetti (New York), Morris Gelman (Holly- wood), Sherm Brodey, senior editors; Joseph A. Esser, F. Martin Kuhn, Robert A. Malone. associate editors; Alan Steele Jarvis, James C. Learnard, Timothy M. McLean, Steve Millard, Sue M. Tropin, staff writers; Jeffrey Olson, Mehrl Martin, Mary Ann Patterson, editorial assistants; Gladys L. Hall, secretary to the publisher; Jack Lefkowitz, art director; Erwin Ephron (vice president, director of media, Papert, Koenig. Lois), research adviser. BUSINESS Maury Long, vice president and general manager; Warren W. Middleton (New York), national sales manager; Ed Sellers, advertising director; Eleanor Manning (New York), institutional sales manager; George L. Dant, production manager; Harry Stevens, traffic man- ager; Bob Sandor, assistant production - traffic manager; Margaret E. Montague, classified advertising; Dorothy Coll, advertising assistant. Irving C. Miller, comptroller; Eunice Weston. assistant auditor; Sheila Thacker. Now -RADAR Weather CIRCULATION David N. Whitcombe, circulation direc- tor: Richard B. Kinsey, subscription reported by South Florida's only manager; Michael Carrie, William Criger. Diane Johnson, Kwentin Keenan, Jean Powers, Suzanne Schmidt, Arbenia Williams. meteorologist Walter Cronise BUREAUS ONLY Miami station with its own meteorologist New York: 444 Madison Avenue, 10022. Phone: 212- 755-0610. radar Rufus Crater, editorial director; David ONLY Miami station with its own complete installation Berlyn, Rocco Famighetti, senior editors; Walter Troy Spencer, associate editor; ONLY Miami station with direct communication Hazel Hardy, Caroline H. Meyer, Linda Strongin, staff writers. to National Meteorological Center Warren W. Middleton. national sales manager; Eleanor R. Manning, institu- ONLY Miami station with its own corps of "Weather Watchers" tional sales manager; Greg Masefield, Eastern sales manager; Laura D. Grupinski, advertising assistant. Chicago: 360 North Michigan Avenue. 60601. Phone: 312 -236 -4115. Lawrence Christopher, senior editor; David J. Bailey, Midwest sales manager; Rose Adragna, assistant. Hollywood: 1680 North Vine Street, 90028. Phone: 213-463-3148. Morris Gelman, senior editor; Bill Merritt, Western sales manager. BROADCASTING. Magazine was founded in 1931 by Broadcasting Publications Inc., using the title, BRosncASnno-The News Magazine of the Fifth Estate. Broadcasting Advertising was acquired In 1932, Broadcast Reporter in 1933, Telecasts in 1953 and Television' in 1961. Broadcasting- Telecasting was -0. introduced in 1946. LBW-TV 'Reg. U.S. Patent Office. 50 KLWTCNCINNATI.OHIO © 1968 by BROADCASTING Publications Inc. MI A M I.FLDRI DA 15 BROADCASTING, Dec. 30, 1968 It's difficult to recall a year quite as tumul- Global, national and community affairs So Much tuous, quite as difficult to follow as 1968. all were covered, clarified and put into Happened To help bring order from the confusion of perspective by this day-long summary events, WMAQ-TV, the NBC owned tele- prepared by WMAQ-TV and NBC News. In 1968, vision station in Chicago, presented "1968: Chicagoans en masse turned WMAQ-TV Year Unpredictable," an unprecedented, to WMAQ-TV on December 81/2 hour telecast on December 28th re- 28th to be informed. Replayed lt. viewing the year's major happenings. Just like every other day. OWNED 1 ,13 ii - MI one et e ,/ :111, . . News leadership: another reason viewers depend on the NBC Owned Television Stations. . . WNBC-TV, NEW YORK1WRC-TV, WASHINGTON, D C WKYC-TV, CLEVELAND I WMAO-TV, CHICAGO' KNBC LOS ANGELES Dec.30,1968: Vo 1.75, N 0.27 ME BUS Apollo flight tops big year for news Extraordinary events send budgets soaring; Hill frowns on coverage; radio -TV business gets better Some network officials have called as evidenced in a proposal by American Broadcasters faced an earnest spec- 1968 the "unpredictable year," as major Television and Communications Corp. trum grab this year by land- mobile news events scrambled over one anoth- to purchase Meredith -Avco systems for forces which were eyeing covetously the er to grab the headlines. $14 million, despite some dire predic- UHF band. The National Association News budgets were geared to the tions by CATVers that the indus- of Broadcasters and others set up a war heavy demands of an election year, but try was being plunged into a deep chest to research and finalize a keep - were doubled and tripled when 1968 freeze by the FCC. broadcast i ng -over -the -a i r- and -off -cable proved a year of cataclysmic events The commission conjured a freeze of study for the President's Task Force on that sent tremors through the American its own on the AM band by announcing Communications Policy (the task force fibre, and before the end of summer, it was making a review of AM alloca- report eventually proposed a combined even touched the electronic press. tions policies including the question of system of broadcast and cable TV). The Gross news expenses for the three whether AM and FM should be consid- FCC proposed opening up to land -mo- bile use both ends of the UHF spectrum television networks, as the result of ered a single radio service. Earlier it (channels 14 to 20 and 70 to 83) on a covering some 25 major news events had proposed a one -to -a- customer rule - geographical basis, received 26 me this year, passed the $150 -million making that would prevent any broad- of spectrum space from government users, mark, with the round -the -clock follow - caster from acquiring more than one and issued a $500,000 call for research up of the historic Apollo 8 space shot station in a single community. But the help with its allocations (with live TV pictures of the moon) Justice Department proposed breaking problems. completed Friday (Dec. 27) not yet up multiple- station ownership within the The Corp. for Public Broadcasting, a television calculated. Losses in radio and TV pre- same markets and wanted to extend the promising educational emptions were considered staggering principle to cross- ownership of news- creation of Congress in 1967, had a - long wait for its first federal appropria- and almost incalculable. in a year when tion in October -only $5 million, a little spot dollars began a strong comback more than half of the $9 million origi- from a dull 1967. nally authorized. CPB filled its board of Impartial microphones and cameras For lasting reference: directors early in February -Frank became a focus of controversy as con- Index to major Pace, a former secretary of the Army, gressional and public critics accused the was named chairman -but it still was broadcast press of manipulating and trends and events for 1968 seeking a president by yearend. distorting the news. Television pro- begins on page 19 After a year of doldrums spot dollars graming came under fire for allegedly began flowing back into the radio -TV inspiring violent social behavior. Prom- marketplace. Increased billings during ises for investigation of both were kept the final three quarters of 1968 made as a volley broadcasting faced of brick- papers and broadcast properties. And up for a sluggish first quarter. The top bats in the closing days of 1968. after 17 years of continual controversy 50 radio -TV agencies billed $137 mil- The year also proved momentous for the commission finally disposed of pay lion more this year than last, with J. the cable industry which found that television by authorizing a limited serv- Walter Thompson the biggest agency at what the U.S. Supreme Court can ice to operate in the big markets with a total $248.6 million in broadcast of giveth in June, the FCC can taketh only one pay facility to a community which $226.4 million was in television. away in December. At least that's how The commission also got a new mem- Spot television billings, estimated the some cable spokesmen viewed the com- ber this year: One chair, vacated by Television Bureau of Advertising, might mission's proposed CATV rules that Lee Loevinger in June, went unfilled reach $949 million in 1968 compared would compel individual system opera- until H. Rex Lee, 32 -year veteran of with $863 million in 1967. About 81% tors to enter into pacts with copyright government service, was appointed by of the stations surveyed this year re- owners. The Supreme Court had con- President Johnson in September. Mr. ported a gain in spot availabilities as ferred copyright immunity on CATV Lee, who may hold a crucial swing vote spot finished a strong third quarter with in the United Artists -Fortnightly case; on controversial broadcasting matters, signs of an equal showing in the fourth. earlier it had affirmed the jurisdiction cast his votes with the majority on the Cigarette advertising received a ma- of the FCC to regulate CATV. Never- new CATV rules and pay television jor assault from congressional and pub- theless the industry continued to grow. authorization in December. lic quarters this year. Under some con- BROADCASTING, Dec. 30, 1968 17 gressional pressure P. Lorillard Co. doned his tender offer. yoked the displeasure of thousands of dropped sponsorship of professional The network was a further source of viewers, who chose to blame the media sports events on television; Liggett & controversy as its four specialized for purveying bad news and who com- Myers reduced similar commitments by American Radio Networks began Jan. 1 plained to the FCC, and irked Dem- two-thirds. Attorney John Banzhaf, with 600 stations lined up under a ocratic congressmen, who were fearful whose complaint last year led to the one -year trial period granted by the that the coverage would hurt their par- application of the fairness doctrine to FCC. Eleven months later Mutual ty's chances of holding onto the White cigarette advertising, formed Action on Broadcasting System was claiming that House. Smoking and Health (ASH) to monitor the operation of the system violated the In the waning months of 1968 the radio and television to insure compli- antitrust laws, threatened its own exist- networks were caught up in far -ranging ance with the policy. Within three ence, and it asked the commission to investigations of their news judgments months he asked the commission to put an immediate halt to the plan's by a federal grand jury, the FCC, revoke the license of wNBC -Tv New continued operation. which wanted a response to the com- York, for carrying an insufficient num- There were other blockbusting merg- plaints it had received, and promises of ber of antismoking messages. ers proposed in 1968 -the $385- million hearings by appropriate committees of In a coordinated regulatory attack Westinghouse -MCA consolidation, the the House and Senate. Federal million National the Trade Commission urged $200- General-Warner Network troubles began, however, a Congress to eliminate cigarette com- Bros. -Seven Arts acquisition and the few months earlier during the national mercials, while the secretary of health, $600- million sale of the St. Regis Paper convulsions following the King and Ken- education and welfare urged that if Co. to NBC parent RCA-with appro- nedy assassinations. The cry then was priate hosts the ban should not be imposed, then of diversification in smaller for a reduction in television violence. death warnings and tar -nicotine ratings conglomerates. should be aired with every advertise- The Vietnam Tet offensive in early As a result network and independent ment. An antismoking task force February inaugurated an almost stag- producers spent a frantic summer revis- created by the surgeon general sug- gering parade of major news events ing scripts and reshooting scenes and rescheduling programs gested that the U.S. Public Health Serv- that saw an incumbent President re- in an effort to ice should determine if the broadcast- move himself from contention for an- reduce the level of violence on home screens. A survey ing industry is complying with the other term, the murder of Martin Luth- showed that Holly- wood was FCC's policy. er King and the subsequent five-day indeed gun -shy as 65 new Broadcast mergers were big news in eruption in many of the nation's cities, programs under development for the 1969 -70 season required virtually 1968 as giant Transamerica Corp. an- the early May peace negotiations in no nounced plans to absorb Metromedia in Paris while students and police engaged force to resolve conflicts. The trend a $300 -million stock deal. At that time in pitched battles in the streets, and the toward family- situation and comedy programs, with variety programs it was the second biggest merger of a assassination of Senator Robert F. and light was broadcast -based company into a con- Kennedy and four days of national entertainment, evident. glomerate to come up for FCC approv- televised catharsis. In Congress Representative John al, topped only by the aborted ABC- But the major test for broadcast M. Murphy (D -N.Y.) sponsored a ITT merger, which started out as a journalism came in Chicago during the House resolution calling for a full -scale $379 -million exchange of stock and es- Democratic national convention when FCC probe of television programing calated into a $661- million deal two proponents and opponents of the Viet- and Senator Claiborne Pell (D -R.I.) years later by the time ITT called it off nam war, yippies and police reached a urged broadcasters to finance an inde- on Jan. 1 this year. massive confrontation in Grant Park pendent study on violence in television. ABC proved later to be a reluctant and the Hilton hotel that bloodied And President Johnson set up a task bride as billionaire Howard Hughes ini- heads and exposed an ugly nerve of force on violence which two weeks ago tiated in July a $150- million effort to American political life on nationwide heard the TV network presidents de- gain working control of the network. television. The gavel -to -gavel coverage fend their program practices and news Mr. Hughes promptly ran into big - of the turmoil both within and without judgments. league trouble as ABC prepared to go the convention hall by CBS and NBC Broadcast newsmen could look to the to court over the takeover and the FCC (ABC confined its coverage to 90 min- federal courts for some solace this year said it would hold a hearing. Three ute highlights, and nearly doubled its because a Chicago appellate court held weeks later Mr. Hughes suddenly aban- previous convention audience) pro- that the FCC's personal- attack rules NBC News photo CBS News photo 18 (1968: A SPECIAL REPORT) BROADCASTING, Dec. 30, 1968 Broadcast journalism received stern test within and with- Richard Nixon, in political comeback of the century, savors out Democratic convention halls in Chicago, and eventually his election -night triumph over nationwide television, me- became itself a center of controversy. CBS's Dan Rather dium that he learned to use effectively and frequently (left, with headphones), caught in swirl of delegates and throughout the campaign. Clustered around appropriate convention floor police, takes punch in the stomach, be- needlepoint which he holds are his son -in -law, David Eisen- coming one of many newsmen casualties that week. hower, his daughters, Julie and Tricia, and his wife, Pat. Hershey Foods reverses position in search rules for analgesic advertising- 11/20/67; were unconstitutional and dismissed the for ad agency- 11/18/68. FTC finds Bristol-Myers using misleading commission's arguments that broadcast- Kenyon & Eckhardt reorganizes, its agency advertising for Bufferin- 1/30/67, 3/6/67; subsidiary is Kenyon & Eckhardt Adver- dismissal urged- 12/4/67. ers, since they were regulated, were tising Inc. -12/2/68. FTC order for General Foods to dispose of entitled to less protection under the Kurtz Kambanis Synion sets up shop with S. O. S. upheld by court 11/20 /67, also Hudson Paper as first account -12/2/68. by Supreme Court -5/27/68.- S. O. S. sale First Amendment than the print media. Advertiser -Broadcaster Relations to Miles Labs subject to FTC approval - Sealtest moves into spot TV with annual out- 7/22/68. The U.S. Supreme Court was asked in lay up to $10 million- 12/25/67. FTC orders S.S.S. Co. (tonic and tablets) November to review the case. TWA's new ad campaign budgeted $22- to tone down claims- 8/5/68. million-plus-1/1/68. Chicago law professor questions validity of Throughout the year, week -by -week, Kemper must pay ABC-TV for broadcasts legal thinking behind P&G-Clorox parting cancelled after Hiss appearance -11 /4/66, -12/9/68. BROADCASTING reported each event as it 12/25/67. Food and Drug Administration removal of was happening. A review of these issues General Foods' Maxim freeze -dried coffee some brand-name drugs to take time - campaign uses spot TV as basic medium 1/8/68, 1/29/68; FDA sets hearing on pro- covers the entire field of radio and -1/8/68; General Foods returns to NBC posed regulations of food supplements for television as well as related fields that as program sponsor-3/11/68. dietary uses -4/22/68. Ted Bates & Co. stirs station reps by ask- Truth -in- lending bill could rule out broad- influence broadcasting. ing them to calculate rating adjustments cast ads for loan companies- 12/4/67, on Colgate -Palmolive business- 2/5/68. conference amends bill-2/5/68, and It is Following are references, grouped by Aamco Transmission allocates $16.5 mil- modified- 5/20/68, becomes law- 6/3/68. to of the news lion to radio and TV. most of the busi- FTC faces stormy session on proposed guide- subject, most major ness to be placed locally-2/26/68. lines on commercial advertising allow- developments of the year with the date Procter & Gamble moves first-run program ances. could hurt broadcast co-op-11/4/68. series Into TV syndication- 4/1/68. FTC screens Geritol spots regarding false of issue. The references include all of ANA and NAB hold meetings for exchange claims -11/4/68. 1968, and in order to offer fuller con- of views -7/1/68. AAF reveals model law on deceptive prac- AAAA funds surveys at Purdue University tives to FTC-11 /18/68. tinuity, the last months of 1967. studying whether specific attributes of Federal judge In New York to give decision product or TV program affect consumer on Kemper Insurance claim that ABC Advertiser- Agency Relations choice- 7/8/68. violated contract by showing controversial Advertiser shifting along agency row totals Network TV helps small advertisers. NBC's Nixon special in 1963-12/2/68. over $286 million in billing in 1967- Otter says-9/23/68. FCC's Nicholas Johnson teils ad agency 2/12/68; down in the first half 1968- Hallmark Cards -Arena Productions to study executives their responsibility goes beyond 8/5/68. shortage of TV writers- 10/7/68. the commercial -12/9/68. Merger and acquisitions continue among Xerox's proposes funding non- advertising agencies. MacManus, John & McColough of Advertising Adams acquires Atherton Privett- profit corporation to produce quality TV Dr. Jules Bachman estimates advertising 10/2/67. and West, Weir & Bartel shows -10/21/68. volume increase of 45% in next decade 4/15/68: Campbell-Ewald realigns - Sex censorship to broadcast advertising -9/18/67. 12/18/67. sells West Coast unit-- spices up 4A's conference- 10/28/68. Howard Bell leaves NAB. joins American 12/25/67, reorganizes New York office- Social change is the challenge. 4A's told - Advertising Federation as president - 5/1.3/68: Griswold- Eshleman and Mogul 11/18/68. 1/15/68, will move AAF headquarters to Baker Byrne Weiss proposes merger- Advertiser- Government Relations Washington -4/22/68. 5/20/68; move corn - 12/18/67: N. W. Ayer & Son acquires NAB. National Newspaper Association and oleted-8/19/68. Frederick E. Baker Advertising (Seattle) AAF set hearing in New Orleans to dis- Advertising's battered image as cause of all -4/8/68; New Masius, Wynne -Williams. cuss ways of combatting state efforts to "ills" is lamented by AAF's Bell- 11/4/68. Street & Finney represents 75% interest tax advertising- 9/25/67: enforcement of Advertising Image In Street & Finney by London agency - 3% tax on ads in Iowa delayed -10/2/67. AAAA advisory group named for graduate 5/27/68; Rumrill -Hoyt and Geyer -Os- 10/9/67: state groups urged to combat study grant program -10/9/67; 4A Founda- wald move toward merger- 7/15/68. antiadvertising moves during AAF meeting tion sets up school research grants - 8/26/68. Rumrill -Hoyt in New York and -11/13/67: AAF's Bell warns of more ad 5/20/68. Wermen & Schorr, Philadelphia. combine taxes -6/17/68; new threat of tax on ad Harvard research finds majority of public -12/2/68; Bozell & Jacobs. New York, media in Maryland -8/5/68: Iowa tax is has favorable opinion of advertising- acquires Tilds & Cantz, Los Angeles beaten in lower court -2/5/68. only to be 7/15/68. 10/14/68. - upheld by state's supreme court -11/18/68: Agency -Broadcaster Relations BBDO and Clyne Maxon dissolve two -year- court review is sought -11/25/68. and AAF - J. Walter Thompson Co. leading radio TV old merger-1/8/68. Interpubllc Group NAB interest is aroused -12/2/68. 12/9/68. buyer for 11th consecutive year. tops in tightens up, economies cited-12/4/67; Consumerism: President Johnson In State total TV and network TV-11/25/68. McCann -Erickson management changes- of Union message includes proposal to Teleproof service described to agencies - 2/19/68; Durham $175 million suit filed protect consumers- 1/22/68: AAF's Bell 9/18/67. against Interpubllc-4 /18/68: Marion Harp - sees peril for advertising- 2/5/68, as bat- Veteran media executives leave Ted Bates. er's ties with Interpublic severed -2/5/68: tle lines drawn -2/12/68: President's eight - disemployed by automation -10/16/67. Johnstone absorbed by Marschalk point consumer program sent to Congress Computer technology presages revolution -3/11/ in : Pritchard Wood and ITSM merge - -2/12/68: Merle M. McCurdy named media buying, according to Campbell - 7/22/68. Justice Department's consumer counsel- Ewald's Malcolm Ochs -11/27/67. Agencies' staffs trimmed. including Bur- 4/1/68: Nader critical of advertising - Benton & Bowles panel predicts drastic nett. Grey. Ted Bates & Co.-3/11/68. 5/20/68; Humphrey favors single consumer changes for TV In 1972-11/20/67: media Benton & Bowles elects Victor G. Bloede affairs office- 7/29/68. will cost more in 1969. according to president- 2/5/68. AAAA convention features discussion of fed- BBDO report on future trends 3/11/68: Xerox and Papert. Koenig, Lois split. cite eral threats to advertising-4/29/68. Needham, Harper & Steers report- vetoes differences over TV programing-3/11/68. Federal Trade Commission's Dixon reap- boycott of TV but points up pricing prac- What agencies want from clients is discussed pointment confirmed by Senate -10 /2/67: tices by broadcasters amounting to by five agency presidents-10/21/68. Reilly to leave FTC -10/23/67. and Nichol- "avarice " -7/1/68. Hecht. Vidmer forms as new agency in New son to fill his spot -12/11/67. Harry Bressler defends formula radio York -10/14/68. ANA, AAAA oppose FTC's proposed tougher 1/8/68; barter in radio making comeback- BROADCASTING, Dec. 30, 1968 19 -12/4/67. -9/11/67; proposal advanced that spec- Washington challenging FCC's clear - Edward H. Weiss & Co. asks station reps trum space be sold to highest bidder channel rules on First Amendment grounds to avoid under-the -table negotiations and 6/18/67; 12/9/68. - -9/9/68. urges them to substitute openly summer President Johnson names task force to FCC and commercial UHF cited critically discounted rate cards-3/4/68. make spectrum study -8 /21/67, 8/28/67. on allocations in testimony before House Negotiated timebuying in remarkable growth U/27/67, 12/4/67. Small Business Subcommittee- 10/7/68. -5/27/68. 7//68,15 9/16/68, 9/23/68. RKO TV wired by cable suggested as government FCC Chairman Hyde urges broadcasters Television National Sales' paper control industry committee calls for more spec- think ahead to channel abundance rather over negotiated buying practices attempted trum space for land mobile-12/4/68, than to scarcity of channels-11/18/68. -7/29/68. 12/11/68, 3/11/68; land- mobile radio shar- Joint Technical Advisory Committee docu- Growth of negotiated timebuying dominates ing of TV tests oegun -6/12/67, 10/16/67; ments growing need for spectrum space - joint TVB -ANA TV workshop -10/14/68; NAB proposes top three TV channels of 10/7/68. is concern of Young & Rubicam which UHF spectrum go to business radio as Audience asks stations for details on preferential land -mobile solution -1/8/68; All- Channel Radio All -Dimension Audience Research rates -9/2/68; Y&R sets up new media 'television Society wants land -mobile vio- (RADAR) study -9/25/67, 12/11/67, 1 /15/68. unit as agency-station liaison- 11/11/68, lators exposed- 9/9/68. 3/25/68, 4/29/68. 11/25/68. Ad hoc intra-industry committee of six Radio actively involves most listeners, CBS Negotiated timebuying also topic at ANA bests. assns. seeks to lay groundwork for study shows -11/13/67. where agencies, spokesmen say, will unified front to preserve air space by not Middle -of- the -road programed stations have toughen as negotiators in buying spot TV, permitting switch from air to cable - high- Income audience- 10/23/67. spot radio 11/4/68; 4A's issues report on 1/15/68; NAB appropriates $50,000 toward FM study by ABC Radio highlights new barter merchant- and on independent media project- 1/29/68, 3/18/68 promising fight listener data-4/1/68. buyer 11/4/68. for spectrum space and criticizes land - Nielsen estimates 56 million TV homes as Time Buying- Services issues policy of not mobile report-1/29/68. of Sept. 1- 8/4/67, 10/9/67; viewing level working with any manufacturer or house Hard line adopted by broadcasters in spec- averages 5 hours 52 minutes daily - agency representing a single advertiser - trum battle - 2/5/68; Congress perks U.D. 10/9/68 1/15/68, up to 6 hours 39 minutes 11/18/68. considers hearing -2/5/68; Commissioner daily -5/6/68, 6.9 hours daily for color TV D -F -S presents SNAP (Spot /Network Alloca- Cox of FCC talks compromise- 2/5/68; homes and 5.9 hours In black- and -white tion Program), computerized mathematical but moves for UHF spectrum space are homes-6/10/68. model to evaluate national -local ad media escalated- 2/12/68. Census Bureau doubles sample size for 1967 in every market-11/4/68. Administration requests more space for TV home count 7/10/67; Congressman General Foods institutes consolidated TV police, fire channels and other land -mobile questions forms -10/23/67'- Census reports spot- buying method- 11 /11 /68. users -2/12/68, stimulating search by FCC, 94.1% of all U. S. homes had one or more ARB proposes plan to automate spot buying and new funds made available for spectrum TV receivers in June 1967 -1/22/68. 12/9/68. study -2/19/68; AMST votes to increase ARB estimates set ownership including FC&B's- Gromer calls for agencies to unite its war chest 1 /8/68; fresh funds from color, UHF and multiset homes -5/27/68; to find efficiencies in media buying - CBS, NBC and reps-4/29/68. ARB releases county figures showing TV 10/7/68. Congressional spectrum -space probe plans Penetration up to 95 %u- 9/16/68; ranks top - Tracy -Locke Co., Dallas, 4A membership developed- 2/19/68, held, more study and 100 markets -9/23/68; emphasizes new may be in jeopardy because agency ac- basic research found necessary -2/26/68; dimension of TV audience in new market quired KOME Tulsa, Okla.-5/27/68. hearing renewed -6/10/68. report service - 10/14/68. 6/24/68; 4A's drops both Tracy -Locke and Dept. of Transportation Interested in radio Farm radio stations penetration highest Reach, McClinton because of station hold- spectrum space-3/18/68. among high- income farmers -10 /9/67. ings- 10/21/68. FCC staff report favors sharing unassigned Television's reach of adults documented by Agency -Government Relations UHF TV channels with land- mobile serv- TVS- 12/18/67. President Johnson's crackdown on foreign ices-3/25 /68. WLIB New York study documents data on investments seen putting damper on FCC considers private research firms to Negro community in greater New York future U. S. advertising agency expan- help solve spectrum allocations problems area -2/5/68. sion abroad 1/8/68. -4/15/68, hires them-4 /29/68. TV attracts upper-Income adults at faster Allocations - NAB signs Herman W. Land Associates to rate than lower -income adults, Brand makes first assignment of UHF to do program diversity study as part of Rating Index reports -9/2/68; finds middle - FCC spectrum battle -5/6/68; report challenges income groups acquiring color sets at Hawaii- 9/4/67; denies reassignments in wire -grid plan, stresses stations' local greatest rate -9/9/68. North Carolina and Virginia-11/20/67; activity- 7/22/68. TV is studied as backdrop gives President's in ghetto home - 1/667 adds channel k0 toHFt or My- task force expected to take 9/2/68. ers, 1/29/68. moderate tone on TV, while Joint Tech- Middle and upper -income homes do most TV Fla.- nical Advisory Committee offers concept of viewing, says Nielsen- 9/9/68. Presunrise rules are issued as FCC reaffirms drop -ins on fallow TV space- 7/22/68; Gallup report for NAB shows radio plays permission for stations to use predawn task force staff report offers no changes big role in adult lives- 10/21/68. hour-10/16/67, as does Assn. Bcstg. Stand- in existing commercial structure, sees Census-taking is hit by a Congress worried ards- 10/30/67; injunction issued -11/20/67. CATV as best answer for program di- over invasion of privacy- 10/7/68. 11/27/67; other daytlmers disagree - versity- 9/9/68; full report -12/16/68. PKL multiset TV ownership estimates re- 11/6/67; Clear -channel stations oppose NAB commissions softening of rules- 11/27/67. 12/11/67. FCC Minnesota U. professor port 30% of U. S. TV homes owning more would rule local time as opposed to stand- Glen G. Robinson to study federal spec- than one receiver-11 /4/68. ard time for start of presunrise operations trum policy-5/27/68; Robinson report sees Awards 2/19/68, spectrum use question as basic-9 /30/68. Emmys adopt new rules for news awards - 2/26/68, 3/25/68; response pre- Land- mobile users' $5- million tab modifying -9/18/67: British, French tap top In- dictable-- 4/8/68; court backs FCC to by U. - gear meet FCC deadline 1 /15/68. ternational Emmys /22/68; CBS. NBC 5/20/68; plea broadcasters to S. FCC receives 26mc of spectrum space near tie for Emmy collections-4 5/27/68 net- Supreme Court-8 /12/68; FCC Issues rule upper UHF band, effect In doubt-6/10 /68: work newsmen up in arms over kmmy -9/2/68; Supreme Court plea falls, review FCC discloses plan of opening up both awards treatment -5/27/68; news will declined- 10/28/68; Washington federal ends stay court also backs FCC on presunrise rule of UHF spectrum for land -mobile in Emmy lineup -6 /24/68. 12/16/68. - users-7/22/68: Commissioner Lee dissents Emmy awards restructured -11/25/68; but -7/29/68, ACTS opposes -8 /26/68. a miffed ABC-TV threatens possible boy- Violations of presunrise rule: WJSW Maple- AMST assails spectrum policy- 6/24/68, cott- 12/16/88. wood. Minn., fined $5,000 by FCC - proposes government- industry advisory Broadcasters Foundation gives eight "Mike" 10/28/68. group monitor traffic on land -mobile awards- 1/8/68. Spectrum space is an overriding issue in radio frequencies in New York, Los An- Lowell Thomas picked for NAB award complex of moves and counter -moves: geles, Chicago to determine specific use 1/29/68. - NAB opposes giving Dept. of Commerce made -7/15/68. Storer's WSPD Toledo, Ohio wins Broad- authority to study spectrum allocations WAIT Chicago files in federal court in cast Pioneers Mike award-1/22/68, A nation watched over the shoulders of Coretta King and In June Senator Robert Kennedy was assassinated. And Rev. Ralph Abernathy as they mourned Rev. Dr. Martin broadcasting, an eyewitness to the tragedy, provided four Luther King, whose assassination touched off a spate of days of uninterrupted coverage of which the procession rioting in the nation's streets during tumultuous April 1968. of the Kennedy funeral train from New York was a part. 20 (1968: A SPECIAL REPORT) BROADCASTING, Dec. 30, 1968 2/26/68; Broadcast Pioneers Awards given The New "WHAT'S MY LINE ?" at NAB -3/25/68. ABA adds Gavel award for crime -news coverage- 1/29/68; Seven ABA awards 4:30 to 5:00 P.M. won by broadcasters -7/15/68. Freedom Foundation honors radio-TV- 2/26/68. Ohio State honors 39 In radio-TV- 2/26/68. National ADDY awards- 7/16/68. AP radio-TV group gives station awards -2/26/68: honors network news depart- ments- 3/18/68. IRTS plans Gold Medal awards banquet 3/4/68. - International Broadcasting awards-3/18/68. International Advertising Film Festival 6/24/68. - International Film and Television Festival of New York -10/30/67. Headliners Club awards -4 /8/68. Jurors selected for duPont -Columbia awards -8/5/68. Major Armstrong awards-4/8/68. SDX announces award winners- 4/15/68. Andy awards announced-4 /15/68. Overseas Press Club awards -4 /15/68. Networks in on 11 Peabody awards 4/29/68. - CBS wins Sloan award for drivers test- HAZEL 5/20/68. American Television and Radio Commercial Festival (Clio awards) -5/27/68. FCC reprimands NBC on Hollywood Golden Globes awards procedures -5/6/68, and NBC drops them- 5/20/68. AWRT's Golden Mike awards -9/30/68. Brotherhood. National Mass Media- 10/21/68. Howard Blakeslee Heart awards-10/28/68. Broadcasters Promotion Association awards -11/18/68. Broadcast Economics Computerized electronic accounting services to keep track of TV commercial proof -of- performance. billing. payment of talent previewed by AAAA and ANA- 9/11/67.- 9/18/67: Teleproof service described to agencies-9/18/67. International Digisonics signs Block Drug and Aurora Plastics 2/5/68. and Teleproof signs four other- advertisers-4/22/68. CATV ad lab to be operated by Adtel Ltd. -10/16/67: Television Testing Inc. to market CATV testing service -10 /23/67. Television code board proposes to limit consecutive sales messages- 12/18/67: would ban TV advertising for mail -order sale of guns -12 /18/67: time restriction proposal of four commercials in program interruption and three on station break approved by NAB TV board -1/29/68. NAB code board urges acceptance of per- sonal- product advertising- 5/27/68: guide- lines by code authority for weight-control advertising -6 /3/68: standards eased on personal products for trial period -9/23/68: code board lifts ban -12/9/68. Radio time standards; NAB's radio code board OKs revised set of time standards for single sponsored programs. rejects pro- posed amendment giving radio code "man - in- white" standard similar to TV's - 1/29/68. OF GREAT, NEW NAB radio board approves tightened gun - sale advertising -6 /24/68. TV's best custimers detailed in TVB '67 report- 4/29/68: product categories spend - Ing in '67- 5/20/68. TV network billings up- l/29/68. 3/18/68. SELLING TIME 4/8/68. 4/15/68, 4/29/68; network TV gets 35 new clients in 1967 representing $32 million -2/12/68; drops slightly in January (MONDAY THRU FRIDAY) -- 2/12/68, but sales upturn apparent- -2/19/68. 8/12/68. off in August -9/1.6/68, and in September- 10/21/68: BAR gives There's a whole new look to late afternoon and early evening increase as 2.46% in first nine months 11/4/68; network -TV billings on the rise- on WSYR -TV this season. again- II/18/68, 12/16/68. Profits of network TV and owned stations Take a look at it. Coming out of NBC at 4:30 p.m. is the all-new dip in 1967. according to FCC-4 /15/68: FCC reports on top -11 markets- 9/16/68. "What's My Line ? ", followed from 5 to 6 p.m. by "Perry Mason." on top -50-10/7/68: top -50 network TV ad- verlisers- 10/23/67; buyers market in net- Then comes WSYR -TV's one hour perennial news blockbuster and at. work- 11/6/67; BAR chronicles who spent what in network TV In 1967 -2/5/68; BAR 7 p.m. "Hazel" moves into her new home in the schedule. reports network TV revenues for first six months '68 up 4 %- 7/8/68; virtual sell -out They're all selling for you in the strongest audience flow pattern in network TV for fall season -7/29/68. Network billings up again -8/12/68. in Central New York Television. Daytime billings Increase in first -half '68- 7/22/68. Oft- stated claim that TV networks dis- criminate against small advertisers by offering big discounts debunked by Dr. Get the Full Story from HARRINGTON, RIGHTER & PARSONS David M. Blank of CBS-3 /18/68. ABC -TV President Elton Rule tells Willi- ales compensation appraisal expected 4/8/68; Pinkham of Bates suggests sta-- tions pay networks-5/6/68. Spot TV advertising equalled $15.94 per family in 1966 -9/11/67. TVB's "System of Spot" to make spot buy- ing easier, less expensive -9 /25/67: gets immediate support, opposition- 10/2/67: new avails form to ease buying and com- WSYR T V patible with "SOS "-1/15/68: 'SOS" ac- cepted by most station reps -2/5/68. NBC Spot -TV appears brighter in 1968- 1/15/68: Affiliate BROADCASTING, Dec. 30, 1968 Channel 3 SYRACUSE, N. Y. 100 K W Plus WSYE -TV channel 18 ELMIRA, N.Y. winds up year sluggish, up less than 1% erge)- 9/16/68; toys and games (Selchow campaign spots -9/11/67; networks chal- -4/8/68; improvement in 1968 -7/29/68. & Righter) -11/25/68; tourism-10/21/68; lenge FCC fairness rules- 9/11/67. Follows upturn /22/68, 6/3/68, 9/23/68, 'rexIze Chemicals (Spray 'n' wash) - NAB, WTRF -TV Wheeling, W. Va., file 10/21/68. 11/11/68.1 9/30/68. court appeal against ruling-9/18/67; John Spot-TV is media leader in 1968 -10/7/68. Detroit auto advertising on radio-TV con- Banzhaf says FCC doesn't go far enough Best Foods considers Isolated 30- second com- tinues at high level -9/9/68. -9/18 /67; doctrine attacked at RTNDA- mercial as basic spot TV unit -10/30/67; LNA produces multimedia brand expenditure 9/18/67; NAB. WTRF-TV attack Banzhaf NBC -TV considers 30- second spots- report by market-11/4/68. Tiling-9/25/67; CBS will Intervene- 3/20/67, 12/11/67; CBS-TVs Dawson sees See -saw TV- billing competition develops be- 9/25/67. FCC supports Banzhaf filing as 30 as eventual basic unit -5/6/68; Bristol - tween NBC and CBS -9/23/68. proper-10/9/67, 11/20/67; Banzhaf wins Myers proposes "splintered" piggybacks New products: broadcasting rates high in round - 12/4/67; briefs filed - 3/4/68: of 30's divided into 15- second segments- whetting consumer interest -11/11/68. 4/29/68: argument set-6 /3/68. 12/18/67. Five ways to rank TV markets (TELE- Appellate court In Washington backs FCC BAR flies antitrust suit against LNA- STATUS report) -12/2/68. fairness ruling-11/25/68. 10/16/67; BAR offers check on local cut- Broadcaster -Government Relations NAB considers tightening cigarette adver- Ins- 2/12/68; BAR to issue quarterly spot - Attorney F. Lee Bailey supports TV cover- tising provisions in TV code -9/18/67: TV reports- 10/21/68. age of courts -9 /4/67. Code Authority asks FTC for stand on Radio has record year in 1966 -12/25/67: Corinthian Broadcasting Corp. challenges tar -and -nicotine ads-9/25/67; FTC an- may have first billion-dollar sales year In IRS ruling on amortizing network affili- swers that ads may quote tests -10 /30/67. 1968 -1/29/68; some of biggest U.S. ad- ation-11/6/67. gets mixed reaction- 12/4/67: Meyner vertisers rediscover radio. according to A year in review of broadcaster issues eases health sections of Cigarette Adver- NBC Radio's Stephen B. Labunski- radio-TV hold their own in 1967 -1/1/68,- tising Code -12/25/67. 4/15/68. but big issues are being raised in Wash- ASH. group to monitor radio-TV to insure Radio billings: spot and network drop ington- 1/29/68; cold wind in Washing- antismoking spots, is formed by Banzhaf slightly -2/26/68, but stage comeback - ton: concentration of control of mass -3/4/68: files complaint with FTC against 5/6/68, 8/5/68; BAR releases first quarterly media is target-3/18/68. two public relations firms alleging they network radio report-5/20/68: LNA re- Congress consideration of broadcast issues attempted to mislead public on health ports network radio gain- 9/2/68, as does during year -12/18/67; station connections hazards of cigarette smoking-3/25/68: BAR 11/4/68; spot radio's biggest year of 15 members of Congress -1/15/68. magazine articles in question receive at- in sight- 10/14/68. Massachusetts supreme court finds racing tention of surgeon general- 4/1/68: Revenues -of radio networks and owned sta- ban unconstitutional -8/11/67. Banzhaf to file against major broadcast tions down 2.9% in 1967. according to FCC New Orleans District Attorney Garrison entities for failure to carry sufficient anti- -9/2/68. critical of CBS and NBC in coverage smoking messages 1 /29/68. New-math technique to compute spot radio's of his investigation of J. F. Kennedy as- Banzhaf asks FCC to revoke license of reach and frequency developed by West- sassination- 9/18/67, 12/25/67. WNBC -TV New York, charging Insufficient inghouse Broadcasting-3/25/68. FTC continues probe of suspected misuse of number of antismoking messages-6/17/68. NBC Radio introduces rate increases -2/5/68. ratings by stations In promotion, adver- 7/29/68. 8/5/68, 8/19/68, 9/2/68: asks FCC 3/18/68: CBS Radio study reports radio tising- 10/2/67. to discipline several Time -Life Stations on networks' income In time and talent in Friends of President Johnson run newspaper cigarette issue-10/28/68. 1967 over the $60 million mark -7/22/68. advertisements for Conversation with the Banzhaf lodges Complaint with FCC against Top advertisers' testimonials for radio at President program on the networks KRON -TV San Francisco. asking denial RAB -ANA workshop-- 5/20/68. 12/25/67. - of license renewal 11/18/68. and against Retail advertising becoming bigger factor President Johnson expected to reactivate KNXT(TV) Los Angeles-- 11/25/68, new in broadcasting: Department -store interest U. S. Administrative Conference -11 /6/67: blast at KRON-TV- 12/2/68. in TV- 12/18/67: Sears steps up spot TV ombundsman concept of a people's advo- U. S. Public Health subsidizes nine ETV's -12/25/67: F & R Lazarus department cate in government advanced -1/2/68: FCC for antismoking programs -9 /4/67: Tobac- store commitment to broadcast advertising Chairman Hyde and USIA Director Marks co Institute asks free time to answer anti- -1/8/67: retail store interest in broad- named to council for the conference - smoking campaign- 9/11/67: 12/25/67: casting evident at Retail Advertising Con- 2/19/68; conference funds halved by House WQIZ St. George, S. C., airs "Smoke Up" ference- 1/22/68: Dayton's of Minneapolis Appropriations Committee 3 /8/69. spots -9/18/67; American Cancer Society increases radio -TV budget- 1/29/68: Sears California Bill would tax commercial TV prepares radio "scare" campaign - names broadcast director- 2/19/68: radio to encourage ETV-4 /15/68. 10/2/67, will shock through humor. via executives urged to sharpen efforts with Zimmerman succeeds Turner in Justice radio and TV- 10/16/67; new ACS spots- retailing industry -10/2/67: RAB names Dept.'s antitrust spot -5/13/68. 5/27/68. 6/10/68: 7/1/68, 9/16/68: has problem in director of retail services-3 /4/68: HF -TV O'Connell of Office of Telecommunications recruiting talent -7/8/68; U. S. Public reports local retailers' growing Interest Management tells Congress he does not Health TV spots-5/13/68. in TV /15/68: retailers need broad- recommend, for the present, a super-agency Major tobacco firm agrees to drop football casting.1 says North Advertising's Gutman at cabinet level to supercede FCC /1/68: TV sponsorship as Senators Magnuson and -4/29/68: Sears' first full network TV President's Task Force on Communications1 Kennedy plead for similar action by other sponsorship buy-6 /3/68: new firms help Policy will miss August deadline -4 /22/68: five larger cigarette producers-1/29/68. retailers into TV -6/24/68: CBS-owned TV's hires Spindietop Research group -4/22/68: P. Lorillard Co. identified as firm - get retail specialists- 7/1/68: Triangle broadcasting may be minor element in 2/12/68: Liggett & Myers to reduce pro- procedures to provide stores with avails report scheduled for fall-7/22/68. fessional football TV commitments by 7/8/68: TV cuts into newspaper depart-- Joint Technical Advisory Committee suggests two-thirds -2/19/68. ment-store advertising- 7/15/68; major re- drop-ins on fallow TV space -7/22/68. Brown & Williamson permitted by FTC to tail manufacturers creating more dollars President's task force statt recommends sup- use tar -nicotine figures-3/11/68. for spot radio and TV by keeping control port of commercial structure and cable for FTC urges Congress to eliminate cigarette on co-op and placing spots through their program diversity, local origination -9/ commercials; HEW urges that if ban is agencies with store -tag tails- 7/22/68: 9/68. not imposed, death warnings and tar - Woolworth expands radio-TV markets Task force report urges super agency in nicotine ratings should be aired with 9/9/68, 10/28/68: Lazarus increases use of- communications. bigger federal presence in every ad, big cigarette advertising billings TV, radio- 9/16/68: Retail Spot Syndicate broadcasting and cable, with tighter regu- would be affected -7/8/68; surgeon gen- holds seminar- 9/30/68: TVB's Abrahams lars for both -12/16/68. eral's task force calls for stronger warn- cites retail buying upswing by department President's Commission on Violence to study ings in cigarette ads and on packages stores with regional branches -10/21/68. mass media relationship-9/30/68. 10/7/68. 8/26/68. - TVB issues hints to stores on Increasing TV hears conflicting views on influence of TV Strickman filter statements lead to threat- ads -10/21/68; Sears' official cites radio shows on the young-10/21/68. 11/11/68: ened suit against NBC-1/8/68. use -10/21/68: Radio-TV helps boost retail commission subpoenas the networks for de- NBC -TV to Insert one -minute antismoking business during Detroit newspaper strike tailed information-12/16/68. announcements in four prime-time shows -11/4/68: Leland Davis of Kroger Co. President Johnson Is charged at SDX meet- 7/22/68. - says TV Ignores food retailer. misses op- ing with a passion for secrecy -11/25/68. Broadcast Advertisers Reports monitors anti- portunity for untapped ad billings Presidential candidates go on record in favor smoking messages on TV stations. finds 11/18/68. - of loosening federal regulation of broad- "compliance" close to FCC unofficial guide- CBS reports on TV's pull for Chicago re- casting-10/7/68. lines of one -for -three -10/2/67. tailer- 11/18/68: use of radio by the re- The outlook for FCC. government controls TVAR survey shows continued smoking tailer- 11/25/68: testimonials for TV by In Nixon administration -11/11/68: two decline- 12/16/68. retailer users highlight TVB annual meet- Nixon aides have broadcast background- Civil Rights ing- 11/25/68. 12/9/68: Nixon restructures duties of news secretary- 11/18/68: broadcast angles Time -Life Broadcast plans programing to Tempered optimism assessment for TV in the Nixon Cabinet-12/16/68. create dialogue and close racial gap- business in 1968 -1/29/68. Columbia School of Journalism holds sem- 2/12/68. Broadcast activities of airlines -mi4/15/68. inar on broad range of subjects. Including Minority -group unemployment practices of 6/24/68: American-3/18/68, 9/23/68; Fly- government regulation. programing and communications industry subject of fed ing Tiger -1/29/68: United and other air- legal aspects -10/7/68. eral commission hearing in New York - line companies-3/25/68; Alberto Culver- Freedom of the press is in danger from 1/22/68; minority groups drop in TV ap- 9/23/68: AT &T- 9/9/68, 9/23/68. 11/4/68: erosion and qualification. CBS's Stanton pearances cited in Joint Equality Commit- auto dealers -7 /8/67: automobiles-9/9/68. warns- 11/25/68. tee survey -2/5/68; New York Commission 9/16/68. 10/28/68. Ford-9/11/67: Chrysler More challenges are ahead for TV and other on Human Rights hears testimony of net- -9/4/67. 9/2/68: General Motors -9/18/67: mass media. Stanford professor Rivers works and advertising agencies on role banks -7/8/67, 11/11/68: insurance. Liberty says- 10/14/68. of minorities in broadcasting and adver- Mutual -9/18/67: soft drinks: Royal Crown Broadcasters face obstacles in 91st Congress tising-3/18/68: agencies charged with Cola- 10/16/67, 10/23/67: beverages. Mogen and in other governmental areas. NAB employe bias -5/6/68. David-9/23/68; Canada Dry -9/30/68; Max- conference series points up- 10/21/68. Kerner Report gives radio-TV good marks im-12/16/68; brokerage- Hartiman & Co. TV stations receive tax break as tax court on riot coverage but contains some criti- -10/21/68; pens: Waterman -Bic- 2/12/68. proportional write -offs of feature cisms-3 /4/68: RTNDA takes issue - Avis Rent a Car System -12/4/68: Hot peris 3/11/68; FCC interested in following up Shoppes- 12/25/67: North American Rock- U.S. Supreme Court backs noncommercial report's charges of TV crews contributing well-8/26/68: Wool Bureau -1/29/68: WHYY -TV Wilmington, Del.. in tax fight to, or staging incidents- 3/18/68. cleansers, Colgate -Palmolive (Ajax) - 11/18/68. - TV- coverage discussions grow out of report 9/30/68: foods, Royal Castle hamburger Cigarette Advertising of President's Commission on Civil Dis- chain -9/23/68, American Dairy Association Broadcasters beset by pressures of anti- orders (Kerner Report) -3/25/68. 10/7/68: home furnishings. West Point smoking forces both within and outside Racial disorders pose questions of broad- Pepperell's Cabin Crafts rugs and carpets government fight fairness doctrine applied casters' role -4 /15/68: FCC Commissioner -10/14/68; movies. Universal Pictures- to cigarette advertising: FCC will not Johnson calls for broadcaster responsi- -10/7/68; Royal Typewriter - 9/23/68; reconsider fairness rule on cigarette ad- bility. citing Kerner Report provisions- Random House -12/2/68; shoe manufac- vertising- 9/4/67. 9/18/67: NBC files suit 4/22/68; media urged to let black com- turer, Joseph Herman Shot-12/2/68: Sing- to void rule -9/4/67: Tobacco Institute munity tell own story-4 /29/68: Sheehan er Co.-9/23/68; toiletries (Rayette-Fab- requests free time to answer antismoking of ABC News declares TV did all it could 22 (1968: A SPECIAL REPORT) BROADCASTING, Dec. 30, 1968 ABC's Leonard H. Goldenson and Elmer Lower CBS's Dr. Frank Stanton and Richard Salant Network executives All stressed that research into the question of whether a casual relation- present united front ship exists between violence on the TV The network presidents and news chiefs screen and violence in the viewer has appeared before the President's Com- been stymied because no one has come mission on the Causes and Prevention up with the proper methodology. Never- of Violence on Dec. 22, the day after theless, all offered generous financial television had been fingered as virtually endowment for an unbiased, profes- responsible for the ills of American sional study of this issue. society -especially by FCC Commis- During the all -day hearing by the vi- sioner Nicholas Johnson. olence commission, Mr. Goldenson bore All made similar presentations: that the brunt of charges that TV's violence violence is part of life and must not be quotient had not changed substantially. excised from news programs; and that Dr. Stanton was quizzed energetically violence is inherent in drama, going on why there has been no industry re- back to the Bible and the "Iliad," for two search on the impact of TV violence on examples. All explained the steps they children. Mr. Goodman, coming up had taken to reduce the amount of vio- last, and late on the day before the pre - lence in television programs on their Christmas weekend, was questioned less NBC's Reuven Frank and Julian networks. vigorously. Goodman to avoid riots --4 /29/68; Washington TV Negro executive producer-8/26/68. 9/16/68: -12/11/67: USPHS report on radiation stations balk at Justice Dept.'s subpoenas CPB makes grant to show-12/9/68. released but interpretations of it keep issue for film and tape taken of civil disorders- TV Is studied as backdrop In ghetto home - banging-3/18/68. 5/6/68; High marks given for radio -TV 9/2/68. Brand Rating Index finds middle- income riot coverage -6 /24/68. AFTRA moves for equal employment in groups acquiring color sets at greatest Racism charge leveled against Chrysler - broadcasting and related fields- 9/2/68. rate-9/9/68. Plymouth and Young & Rublcam by Harry President's Task Force on Communications Belafonte during TV show taping- 3/11/68. Policy recommends pilot project for Watts Nielsen puts color ownership in U.S. at Representative William F. Ryan (D -N. Y.) section of Los Angeles- 9/9/68. 30 %- 10/7/68, so does NBC -10/21/68. Introduces bill to prohibit discrimination Negroes complain they find it slow going on Color uniformity receives top attention in In broadcasters' employment practices- Madison Ave. -10/28/68. IEEE Washington symposium- 9/23/68. 4/15/68. It's good business to use minority -group Color standards topic at SMPTE technical Ethnic stations request code on minority talent in advertising, BBDO's Alligood conference- 11/18/68. group aspects of broadcasting- 5/20/68. notes -12/9/68. RCA shows one -tube color camera -11/25/68. Ford Foundation makes grants for minority - Advertising can be used to help fight social GT &E seeks laser breakthrough in color group training In the mass media -6 /24/68. and racial problems, TVB's Cash tells TV- 11/25/68. Blacks demand greater coverage. protesting ANA -11/4/68. Color capability: 85% of all TV stations can Inadequate program attention by three Westinghouse Broadcasting schedules 65 -part show color by tape or film, Reeves study radio stations in St. Louis and asking for TV series on the American Negro - shows- 12/9/68. FCC probe -7/1/68- FCC response: claims 11/11/68. Commercials too general-7/8/68. Color Television Corinthian study shows 30- second spots as FCC policy statement says broadcasters face Portable color cameras: Norelco's prototype effective as full minutes -10/23/67: Best loss of license if they discriminate in em- previewed- 9/25/67. 10/23/67: RCA to show Foods considers isolated 30- second com- ployment-7/8/68, 9/9/68: NAB group dis- its portable- 10/23/67; hand -held Ampex mercials as its prime unit in spot TV- cusses policy with FCC-8 /12/68; NAACP camera in use by ABC-TV- 11/6/67; CBS 10/30/67: NBC affiliates and NBC -TV of- says policy is too limited- 9/16/68: hard Laboratories committed to make hand- ficials discuss moves to 'split" 30- second rules urged by National Community Rela- held color camera for CBS News-11/20/67: commercials -12 /11/67: Bristol -Myers pro- tions Advisory Council- 9/30/68: Reactions all networks have portable color gear poses "splintered piggybacks" of 30's continue, pro and con-10/14/68. 11/11/68. ready for political conventions 1/1/68. divided into 15- second segments- 12/18/67: 11/18/68. Color TV homes hit 12.7 million 22.6% of American Tobacco gets split-30 rights on St. Louis Negro-oriented stations refuse de- U. S. TV homes on Oct. 6- 11/13/67. 14.1 NBC, with Dodge, has cross-exchange on mands of black nationalists for extensive million. 25% of homes -2/26/68. 26 %- CBS -12/25/67: Katz summarizes costs of air time -6 /25/68, but KXLW Clayton, 5/20/68. 30- second commercial- 2/19/68: American Mo.. and KADI(FM) St. Louis to aid Color set sales move up- 11/27/67. 1/1/68. Tobacco pushes 30's in networking-3 /4/68: Negro businesses- 7/15/68, and dynamite 1/12/68. 2/26/68. 4/1/68; slip for first time no 30 unit buys on networks-3/11/68: CBS blast delays KXLW sign -on- 7/29/68. -5/27/68; resume upward move-7/29/68. TV President Dawson sees 30's as New York State broadcasters hold dialogue 11/4/68: drop -12/2/68. TV standard- 5/6/68; possibility of splin- on ghetto life, civil rights and riot cov- Color film increase reported by SMPTE- tered piggybacks on networks worry reps erage- 7/22/68. 1/1/68. -6/3/68: why not 40 seconds as basic com- WLIB radio series on ghetto and race - Color wins over TV advertising. according mercial length. asks Warwick & Legler's relations problems on 36 Negro-market to Perspective '68- 1/29/68. Meskil-6/3/68; NH&S report emphasizes stations -7/29/68. ARF publishes Pennsylvania State University role of 30- second commercials- 7/11/68: Black broadcasters' role in U. S. and in study pointing up color's attributes in TVB report finds 30- second commercials radio -TV. theme for National Association commercials, and some unexpected effects increasing- 7/15/68, 8 /12/68: Lysol offered of Television and Radio Announcers -7/8/68. 15-15 commercials -7/22/68. 8/19/68; militants seen as factor in NATRA- Schwerin Research finds average color ABC plans to lengthen some station breaks, meeting-8/26/68: NATRA wants Negro version of commercial scores higher than shorten others-12/11/67. but affiliates balk on FCC, other plans -10/21/68. black- and -white counterpart -7/29/68. -12/18/67, 12/25/67: all networks may be NET and Black Journal Negro production U. S. Public Health Service check shows subjected to pressure from affiliates for staff dispute settled with appointment of radiation still present in some shielded sets longer station breaks -2/5/68. BROADCASTING, Dec. 30, 1968 23 Perspective A showcase for your advertising message A new team in the White importance. TV time sales will be a A new circulation high of House, ominous rumblings Here, in one issue, will part of the report. 40,000 copies of the from Capitol Hill and be a review of what the While ominous clouds January, 27 proposals of far -reaching best minds in the business continue to hover on the PERSPECTIVE will changes in broadcast and see for the future. The Hill some observers predict provide advertisers CATV matters by a magazine's team of more sound than action in unlimited opportunities to presidential task force and investigative reporters has the months ahead. Those get their sales messages the Federal talked to people at all close to the Nixon camp across to all of the nation's Communications levels- advertising, feel the new President will important buyers, both Commission make the legislative, government, be more sympathetic to the nationally and regionally. beginning of 1969 a most network, association, problems of broadcasters As a reference source, critical time in radio -TV station -to produce than some of his PERSPECTIVE has history. well- rounded and predecessors. become accepted by Set in the frame of these authoritative facts and With more and more broadcasting's most events Broadcasting's opinion on the months broadcasters dipping a toe prominent influentials as eleventh annual that lie ahead. into CATV that industry the most meaningful Perspective issue, January The basic economy faces a turbulent year. Its year -end wrap -up of 27, is of particular continues sound, with both problems as well as its events past, present and Television Bureau of gains will be reviewed in future in the broadcast Advertising and Radio detail in Perspective 1969. field. Regular rates will Advertising Bureau apply for PERSPECTIVE predicting a good year. '69. Deadline, January 20. Advertiser and agency sources seem basically optimistic. Broadcasting's BroadcastingIowa rwr ewrtwreewcrrty w mranw 4wo own estimate of radio and EXECUTIVE AND PUBLICATION HEADQUARTERS Maury Long Ed Sellers 1735 DeSales Street, N.W. Washington, D.C. 20036 Tel: Code 202- 638.1022 BUREAUS Warren Middleton 444 Madison Avenue New York, N.Y. 10022 Tel: Code 212-755-0610 Dave Bailey 360 North Michigan Avenue Chicago, Illinois 60601 Tel: Code 312.236.4115 Bill Merrill 1680 North Vine Street Hollywood, California 90028 Tel: Code 2)3.463-3148 Clutter cleanup by eliminating station -break 2/12/05: case heard -3 /11/68; Supreme show -cause proceedings-4 /22/68. commercials and reducing number of mes- Court decision affirms FCC's authority to Mass. consumer counsel proposes freeze on sages proposed by leading rep /1/68. regulate CATV systems-6 /17/68. franchises 2/5/68' proposes restrictive l prece- FCC in - Block Drug backs drive to establish votes to restrict San Diego CATV's legislation-4/22/68. 6 /3/68; GT &E gets dent of TV station acceptance at one - transmission of Los Angeles TV signals green light for mule operations in Michi- minute rate of 60-second piggyback featur- protecting UHF's- 7/1/68; heads toward gan-10/2/67; Trenton, N. J.. city council ing products made by unrelated companies appeals court - 7/8/68, 7/29/68: Southern gets CATV preview-10/9/67; Syracuse, -2/12/68. California city officials ask FCC to soften N. Y., proceeoing on applications for sys- Clustering hurts recall. Canadian study restriction-7/29/68. tems rankles FCC Commissioner Loevinger shows-12 /11/67. Eighth Circuit Court upholds FCC's CATV -10/9/67; Jefferson City, Mo., grant to Break in pricing of 30- second commercials as rules as reasonable and constitutional- International Telemeter raises protest - Blair Television sets level at 50% of minute 8/12/68. 11/6/67; Connecticut Public Utilities Com- rate-12/16/68, 12/23/68. FCC upholds Its San Diego decision - mission awards CATV franchises -3 /27/67, Radio commercials described in BROADCASTING 11/18/68, but Bartley and Wadsworth dis- 4/24/67, 5/22 /67, 12/11/67; Lansing, Mich., include: Sahara Hotel -9/2/68; The Akron sent. city council awards franchises to three retail chain-6/24/68; Wool Bureau - Mission Cable asks FCC to hold hearing on applicants but they'll only get pole attach- 10/28/68. KFMB -TV San Diego license renewal to ment privileges-3/25/68: Gencoe Inc. gets Television Commercials described in BROAD - clarify CATV restrictions in the area - franchise for Albuquerque, N. M., system CASTING include: Alpha- Portland Cement - 11/25/68. -7/15/67. 10/14/68; autos: Plymouth Dealers Associa- Waiver request from Syracuse, N. Y., system FCC orders cease- and -desist of Twin Cities tion of Southern California- 2/26/68: Ford owned by broadcaster -publisher leads FCC Cable system in Fulton, Tenn.. pending -3/25/68; American Motors -5/6/68; Saab to enlarge issues to Include concentration hearing of stations public-service chai- -11/25/68; Toyota -10/7/68; Volkswagen- of ownership -10 /9/67, FCC examiner lenge- 1/15/68, disputants reach agree- 9/23/68: beers: Olympia Brewing- 1/29/68: recommends denial-4/22/68: Toledo sys- ment-2/19/68, order voided -3/25/68. Erie Brewing (Koehler Beer) --. 4/8/68: tem importation of Detroit signals set for Injunction delays Winston- Salem, N. C., sys- Rheingold's --6 /24/68; beverages: Fresca- hearing- 11/27/67: examiner recommends tem grant -1/22/68; franchise in Duval 9/11/68; Gold Seal Vineyards -11/11/68: cease -and -desist order to Wilmer, Minn., county. Fla., sought by several- 7/16/68; Spur Malt Liquor1 /1/68; carpets-James system- 10/9/67; FCC cease- and -desist or- Cleveland Area TV closes system tem- Lees & Sons -1/29/68, 7/22/68; clothing: der to West Virginia system -6 /24/68. porarily, citing restraint under top -100 Dickies. slacks- 2/19/68; Jantzen-4/15/68; More waivers are asked to excuse CATV market rule on signal Importation - Eastern Chemical Products (Kodel)- systems from nonduplication rules; some 8/15/68; Upstate New York system goes to 12/2/68; Fruit of The Loom- 9/16/68; pets: are granted some denied- 1/1/68, 2/19/68. court to prod FCC action on its petition Puppy Enterprises -5/20/68; Hartz Moun- 3/18/68, 4/2/68, 4/29/68, 10/7/68. to import WNEW-TV New York signal- tain -6 /3/68; cat foods: Tabby -2/26/68; Triangle protection plea turned down - 8/26/68; commission petitioned by 15 appliances: Westinghouse Electric Corp. - 11/13/67; Austin, Tex., dispute over waiver CATV's for hearin on New York City 2/5/68; gasoline: Sinclair Reifning- 3/11/68; request -1/1/68; Dalton, Ga., system, signal importation proposal -8 /12/68. paints: O'Brien Paint -3/11 68; duPont Lu- whose waiver request Is opposed by TV Two Philadelphia UHF's seek relief from cite -3 /25/68; pharmaceutical: Pepto Bismol stations, gets right to examine confiden- overlap proposals of 24- channel Levittown. -7/8/68; soaps: Procter & Gamble- 5/6/68; tial financial records -7/3/67, 11/6/67: Pa., system that would carry signals of Miracle White -7/29/68; toiletries: Su- Winona, Minn., system ordered to give New York City independents- 2/5/68. preme Beauty Products -9/30/68: Calgon protection to KAUS -TV Austin, Minn. - Levittown system argues threat to UHF Indiana 1/22/68. UHF Bath Oil Beads -1/1/68; utility: New York systems told to stop releases of was "minute " -2/19/68; Philadelphia and Michigan Electric-8 /5/68; foods: C Canadian signals -12 /4/67; court West broadcasters receive consolidated hearing and H. sugar 1 /15/68; Prince Macaroni - on on 24 waiver requests by CATV's to import 9/23/68; Swanson Products-6 /17/68; Dia- Coast stays FCC order to deny requests of distant signals-3/18/68; 4/22/68. 9/2/68; mond Crystal Salt -6 /17/68; Dean Ice three Montana CATV's for waivers - initial decision orders carriage of Phila- Reynolds 1/22/68: some CATV's Ignore rules on in Hazleton Cream -7/8/68: Noreen -10/21/68: nonduplication, FCC survey finds- 1/22/68: delphia U signals curtailed Metals -1/12/68: Armstrong Cork Co.- FCC's task force to step up waiver re- and Wilkes- Barre, Pa.-11/11/68. 3/25/68; Weather Wax liquid car wax - 1/22/68. FCC vetoes requests for tests of CATV's 5/20/68; Wool Bureau -10/28/68; Schick quests- Impact on UHF such as those proposed for Electric- 11/4/68. FCC Commissioner Robert T. Bartley's plan Philadelphia or Goshen, Ind.-1/15/68, Nancy Sinatra files $3.5- million suit in Los would delegate to commission's CATV task resurfaces at force the power to waive top -100 rule 1/29/68, but CATV test plan Angeles charging Goodyear Tire and Rub- 1/8/68. - FCC -2/12/68. ber and Young and Rubicam created TV Four northeast Texas systems in Shreveport, FCC hearing examiner recommends system commercial that deceived viewers In think- be extended in Buffalo. N. Y., area under ing she in it -3/25/68. La., market set for consolidated hearing - applicants performed 7/1/68, 9/30/68: General Electric Cable - certain conditions but UHF Code Authority issues warning on newstype vision permitted to import four San Fran- object-1/15/68. 3/18/68; CATV's win openings in commercials-4/1/68. cisco signals to its Merced, Calif., system round at FCC In Lexington, Ky., dispute Singing group. The Fifth Dimension, flies 3/4/68. - -3/25/68; FCC permits Jackson TV Cable $3.5 million suit against TWA and FC&B FCC sets waiver request for hearing in its in Michigan to inspect confidential finan- for use of song in commercial- 6/17/68. denial of proposal to bring distant signals cial reports of WLIX -TV Onondaga, Mich.. Marplan Perception Laboratory reports eye - into Cleveland suburbs -9/4/67, but foot- with which it Is involved in hearing - camera study showing its first few seconds ball interests can't participate -9 /11/67: 1/29/68, similar review permitted six of a commercial's viewing that determines court backs commission ruling that Wheel- months earlier in Dalton, Ga., case - tune out -5/8/68. ing. W. Va.. system must carry local TV 7/3/67; hearing examiner proposes carrier Rating system for TV commercials announced regardless of signal-3/18/68: Winchester, serving five systems in Cumberland, Md., by Daniel Starch and staff- 7/1/68. Ky.. system found in violation of non- be granted modification and license re- ANA -AAAA clinics plan to demonstrate use duplication rules -4 /15/68, 7/15/68. newal- 12/9/68. of minority groups in TV commercials - Broadcast Bureau would deny proposals for New York cable activity: mayor names com- 7/8/68. signal importation of three Cleveland area mittee to evaluate city's CATV status - FCC questions radio station group's policy systems -10/7/68; FCC denies systems but 7/31 /67; Alphamatic News offers CATV of proposing to exceed NAB's commercial says they can originate programing display service -11/20/67; New York City time standards, deferring renewal applica- 11/11/68. - renews three franchises- 11/27/67; Tele- tions of Roden group -7/29/68. FCC proposes to modify policy on distant prompter prepares early start of cableless Hertz pulls "The Efficiency Expert" com- signals providing systems authorization to system -5/20/68; Teleprompter files for mercial after charges of German or "Nazi" carry distant signal once it's authorized in cableless CATV with FCC covering New connotations- 1/1/68. 1/15/68. their community -12/2/68. York City and rural areas near Farming- West Coast Foodmaker Inc. (Jack- in- the-Box) Appeals court upholds FCC limitations on ton. N. M., and Eugene, Ore. -10/21/68; runs into resistance of several stations and automatic hearings required in cases in- Sterling Information Services asks FCC for is gigged by code board because family in volving Importation of distant signals delay -11/18/68. Manhattan Cable gets con- its commercial is nude -3/4/68. 12/9/68. - tract with Metropolitan Life to service FC &B fears TV policy on political ads and Supreme Court confirms 1967 FCC decision apartments -5/20/68; FCC considers con- anti -smoking messages may open door to refusing to waive nonduplication ditional OK for cableless CATV in New rule for will genet awl increase of commercial time - Liberal, Kan.. system -10/21/68. York -5/20/68; Manhattan Cable FCC proposes rigid rules on CATV -12/16/68. originate movies-7/1/68; eight companies Ad men agree at 4A -ANA clinic that minority Study by Colorado TV's questions effective- file in New York for CATV franchises- group performers in commercials must be ness of FCC's rules protecting small - 7/8/68; Jefferson-Carolina bid for system used naturally and realistically-8 /19/68. market stations -3 /18/68, but FCC ap- in borough of Queens -7/29/68; origination Commercial costs: they can be controlled proves system-4/15/68, study on behalf of debated before New York City's Board of without cutting creativity- Leonard Koch CATV made -5/13/68. FCC stays go -ahead Estimates -8 /26/68. of Norman Craig & Kummel-3/25/68. It's for system in Colorado Springs-6/3/68, In In New York, film groups ask halt to CATV a losing fight against commercial costs, court -7/8/68. orlgination- 9/16/68, 9/23/68. FCC shows according to agency experts before ANA- President's Task Force on Communications interest -10/21/68, board of estimates 5/6/68, producers defend rise -7/8/68, Tele- Policy views CATV as best answer for postpones decision on origination -10/28/68, vision magazine survey finds sharp increase program diversity. more local originations 11/11/68, 12/9/68. in commercial costs-8 /5/68; Warwick & but without change to existing commercial Pennsylvania judge rules that phone com- Legler tries way to cut commercial costs- broadcasting-12/9/68. panies must obtain FCC certificate before 8/19/68. FCC sets hearing on proposals for systems in leaseback agreements with systems are Commercials alleged to stereotype Mexicans Providence, R. I.- 9/16/68; authorizes Long signed-10/9/67; NCTA and AT&T discuss or Mexican -Americans hit by Mexican - Island system to carry imported signals pole rates. programs -- 4/29/68, they agree American groups-9/23/68. already authorized for carriage by other on settlement of origination restrictions Projector strips replace storyboards- nearby systems 10/7/68: WKEF(TV) -10/7/68; Oregon PUC rejects telephone 11/11/68. Dayton, Ohio. and- Dayton system effect leasebacks-6/3/68: New York court rules Cable TV systems cited as testing ground agreement on nonduplication- 11/18/68. system with underground phone wires for commercials-11/18/68. Commissioner Robert E. Lee sees continued doesn't need city franchise-- 4/22/68. TV commercial earnings for SAG members protection against UHF but not indefi- 10/28/68: question of whether phone com- reach record level -11/25/68. nitely in nongrowth ,.reas- 9/30/68. panies must have FCC approval before Number of commercials rated by networks FCC stance toughened on protection in building channel facilities to serve CATV as unacceptable appears to be on the in- Shenandoah proceeding- 2/19/68. 2/26/68. argued before the commission- 2/26/68. crease- 12/2/68. Commission moves to expedite waivers of 3/4/68; FCC decides they must seek com- Community Antenna Television CATV applicants by deferring cases in mission approval-7/1/68: appeal- 7/22/68, FCC asks for comments on CATV rules - which systems have fewer than 500 sub- 7/29/68. and FCC Issues partial stay of its 9/11/68: FCC's right to regulate CATV in scribers- 3/11/68: further oxporittion in order -8 /5/68. court- 9/25/67: 10/16/67, 10/23/67; support- reducing caseload-which FCC says it has FCC's Schildhause urges entry Into CATV of ing briefs for FCC's contention filed with trouble keeping up with -9/11/67: by small independent phone companies- court- 1/1/68: ARB data introduced adopting new pleading standard -4 /8/68: 9/9/68: commission sets leaseback arrange- 1/15/68; Supreme Court argument -2/5/68,- permits hearing examiner option of ending ment policy of phone companies with sys- 26 (1968: A SPECIAL REPORT) BROADCASTING, Dec. 30, 1968 tems -12/2/68. ABC presents proposals on CATV, urges v. Fortnightly Corp., CATV's landmark CATV delivers newspaper by wire in Placer- Congress to hold back acting on copyright copyright case -9 /18/67; court will review ville. Calif. -6 /24/68. until FCC revises policy- 11/4/68. -12/11/67; solicitor general would delay CBS says it has CATV interests but with- Conventions -12/18/67, but dented-12/25/67; Fort- holds comment on Representative John Major meetings of organizations. associations nightly brief-1/22/68: NCTA filing-1/29/ Dingell's (D -Mich) assertion that network and unions directly or Indirectly connected 68; argument -3 /18/68; Supreme Court de- has set aside $20 million for acquisition of with broadcasting. as reported between cision; exempts CATV's from copyright cable systems- 2/19/68; looks for new sys- Sept. 1. 1967. and Aug. 31, 1968. liability- 6/24/68; United Artists petitions tems- 12/23/68. ABC Radio Affiliates-9/4/67: ABC -'1V Af- for rehearing-8 /5/68. Rochester, Minn., system blasts TV station Iillates- 11/13/67, 4/29/68: Advertising Re- NCTA circulates cable TV arguments on in on- the-wire editorial-10/16/67: CATV's search Foundation- 10/21/68: All- Channel copyright among members of Congress- complain to FCC of excessive editorializ- Television Society (ACTS)-3/25/68: Amer- 1/15/68: retains legal help amid specula- ing against cable TV by Springfield ican Advertising Federation-1/22/68. 2/12/ tion that terms may be made -1/29/68: (Mass.) Television-2/26/68, Springfield 68. 7/8/68. 7/15/68: American Association NAB and NCTA set meeting on CATV replies -3 /11/68. of Advertising Agencies 1 /29/68, 10/7/68, copyright issue-2 /12/68: copyright issue American Television Relay revises its plan 10/14/68. 10/28/68, 11/18/68; American Bar simmers at NCTA legal seminars- 9/16/68. for microwave system to relay signals, Association House of Delegates-2/26/68; Georgia Association of Broadcasters objects would drop some applications- 12/4/67; American Society of Composers, Authors to terms of ASCAP -All Industry Radio station objections dismissed by FCC- and Publishers -10 /2/67; American Women Station Music License Committee agree- 1/29/68; FCC order limits use of micro- in Radio & Television-4/29/68. 5/13/68: As- ment- 9/25/67; meets with ASCAP -12/11/ wave for CATV originated program trans- sociated Press Radio-Television Association 67. asks backing of other stations 1 /1/68: mission- 2/19/68: delay on comments -9/25/67: Association of National Adver- Georgia Stations ask court to set "rea- asked by NAB- -3 /11/68; order opposed by tisers-2/26/68, 5/6/68. 11/4/68. sonable fee" for ASCAP music they use microwaves-3/25/68; Staying petition tiled Broadcasters Promotion Association- 11/25/ -9/30/68. -8/12/68: CATV task force extends time 68: CBS Radio Affiliates-9/30/68; CBS-TV Washington state broadcaster appeal of for more CATV comment -8/19/68. Affiliates- 5/13/68, 5/20/68; CBS -TV Affili- lower court decision on payments to Programing Corp. of America offers feature ates Association Board -11/25/68; Center ASCAP loses in U. S. Supreme Court films to CATV-10/16/67; Telemation Pro- of American Living- 9/23/68: Electronic In- 1/22/68. - gram Service to supply systems with fea- dustries Association-6/10/68; Federal As ASCAP has record year in licensing ture films, syndicated shows, sports spe- Communications Bar Association -4 /29/68: revenues-3/4/68, hope remains alive for cialty programs-2/12/68; mail query by Georgia Radio & Television Institute -1/ settlement of over six years of litigation NCTA finds 52% of respondent systems 29/68: Bill Davin Radio Program Confer- between ASCAP and the All- Industry TV originate programing: time and weather ence- 12/16/68: Institute of Broadcasting Stations Music License Committee-3/11/ predominant-3/11/68: FCC indicates CATV Financial Management- 9/23/68; Intercol- 68, 6/1/68, 6/17/68, 8/10/68: historic agree- ABC's Leonard Goldenson (I) and ITT's Harold Geneen Proposed $300 -million deal that would find Metromedia .shared a happier moment in /966 over their proposed absorbed by giant Transamerica Corp., seemed headed for merger. But January 1968 brought an end to the abortive sane troubles as ill-fated ABC -ITT merger. Yet, for the union as Justice Department opposition and a protracted moment, Transanlerica's John Beckett (1) and Metromedia's court date caused ITT to withdraw. John Kluge were all smiles over pact. may engage in program origination - legiate Broadcasting System- 3/25/68, 4/8/ ment struck on royalties. the 10 -year con- 7/1/68. 7/8/68. 68: National Academy of Television Arts tract to use 1964-65 net revenues as base - Greensboro system originates locally spon- & Sciences-9/30/68. 8/26/68. sored programs. hints of general proceed- National Association of Broadcasters: na- ASCAP plans to diversify -11/4/68. ing as FCC dismisses UHF station pro- tional convention- 2/5/68, 2/12/68. 2/19/68, Legislation to extend for one year copy- tests- 9/2/68; Firestone urges opposition 2/26/68. 3/4/68. 3/18/68. 3/25 /68. 4/1/68, rights expiring at end of 1967 -10/7/67. to FCC Greensboro okay -9/9/68. 4/8/68: state president's conference -3/4/ cleared by Congress -11 /13/67: higher ABC asks FCC to ban CATV origination of 68: board meetings- 1/22/68, 1/29/68. 2/5/ copyright fees seen as threat to broad- commercials and mass-appeal shows 68. 6/17/68. 6/24/68: fall conferences-9/ casters in pending legislation- 1/8/68, 1/ 9/23/68. - 30/68. 10/14/68. 10/28/68. 11/18/68. 11/25/ 15/68. 3/25/68: copyright office cannot Court says Colorado Springs systems can- 68. National Association of Educational pry loose major copyright -revision bill not originate programs until litigation is Broadcasters -1/25/68: educational TV sta- from committee -4 /22/68. while McClellan completed -11/18/68. tions division -4 /15/68: National Associa- voices desire for copyright revision efforts Association of Maximum Service Telecasters tion of Farm Directors (Broadcasters) - to continue-6/3/68: bill extending copy- supports FCC contention that it may limit 12/4/6î: National Association of FM Broad- right renewals for one year sent to Presi- nr prohibit CATV originations-11/25/68. casters- 2/26/68. 3/18/68. 3/25/68: National dent for signature-7/22/68. FCC Commissioner Johnson disapproves of Association of Television & Radio An- Position papers give broadcasters' and cable - his performance in NCTA promotional nouncers -8 /12/68. 8/19/68. 8/26/68; Na- TV operators' views via Senate Copyright film,thought it was to be "serious study." tional Broadcast Editorial Conference- Subcommittee- 11/4/68. 11/11/68. seeks deletion of his sequences- 2/12/68. 11/25/68: National Cable Television Asso- SESAC sued for antitrust by six radio sta- CATV optimism prevails at NCTA conven- ciation-5/6/68. 6/24/68, 7/1/68, 7/8/68: tions. asking $15 million in treble damages tion -6 /24/68. National Educational Television Affiliates -10/16/67. In copyright issue. NAB and AMST favor -4/29/68: National Religious Broadcasters Rhode Island claimant to the Paladin TV exemptions for CATV- 9/4/67: but SAG -1/29/68: NBC Radio Affiliates-10/28/68: character loses litigation against CBS and doesn't-9/11/67: film producers petition NBC -TV Affiliates- 2/19/68. 3/25/68. 4/1/ others as U. S. Supreme Court declines FCC for single proceeding-9/4/67: Ad hoc 68: New Jersey Association of Broadcast - review of lower -court ruling- 12/18/67. broadcaster-CATV committee tries to solve ers -10/7 /68: New York State Broadcast- BMI elects Edward H. Cramer as new presi- copyright differences -10/30/67; 12/11/67: ers Association -7/22/68. dent succeeding Robert B. Sour- 2/19/68. 12/18/67: NAB and NCTA hold formal Radio Advertising Bureau -9/16/68: Radio News Directors Association Georgia bill would require written lyrics talks on copyright issue - 3/11/68: 5/13/68; Television - records name and address of (also see references under Copyright. up 7/8/68. 8/15/68, 11/25/68: Retail Advertis- with plus to Supreme Court exemption of CATV's ing Conference-1 /22/68: Sigma Delta Chi copyright owner and of licensing organiza- from copyright liability-6 /24/68). -11/25/68: Society of Motion Picture and tion- 1/22/68; Representative John D. Television translator rules clarified -8 /7/67; Television Engineers- 5/13/68: 11/18/68. Dingell (D-Mich.) introduces measure call- stations favor them -10/30/67. Television Bureau of Advertising- 11/25/68, ing for printed lyrics to go with music FCC affirms policy of major- market CATV sales meetings-3/18/68; Television Sta- records -7/8/68. initial decisions-8/5/68. tions Inc.- 10/21/68: Western Radio and BMI -All- Industry Radio Stations Music Li- FCC commissioners. accompanied by six ex- Television Association-2/26/68. cense Committee begin negotiations for perts in communications. discuss CATV Copyright new contracts governing radio stations' problems at Belmont. Md.. 'retreat " In the CATV area. Fortnightly seeks U. S. use of BMI catalogue- 9/9/68: extends - Supreme Court review of United Artists music licenses- 9/16/68. negotiations break BROADCASTING, Dec. 30, 1968 27 down-9/23/68, but they'll start again- 10/21/68, 11/4/68. Negotiations move Into final stage -11/25/68: new five-year license terms agreed upon by BMI and radio sta- tions would increase music -use rate for most stations- 12/2/68. 12/9/68. Canadian record companies push bid to col- lect royalties from broadcasters there - 9/23/68. 12/16/68. Editorializing Gordon McLendon's radio stations broadcast editorials calling for "defeat" of Lyndon B. Johnson -3 /25/68. FCC reprimands WJIM -TV Lansing. Mich., for failure to disclose financial interest in matter on which station editorialized -7/ 29/68. Editorials figure in WDSU -AM -TV New Or- leans fairness doctrine case -9/30/68. FCC finds KWWL -TV Waterloo, Iowa, did not violate fairness in its editorial support of low -rent housing project-11/25/68. NAB study reveals widespread public ac- ceptance to broadcast editorials- 11/25/68. Educational Broadcasting Finances: Maryland ETV budget cut $1.7 mil- lion-1/15/68; Dean Barrett speaks on ETV finances-1/15/68: Rep. Ottinger says pay TV Is better for ETV than Corp. for Public Broadcasting- 2/5/68: House Com- merce Committee gets resolution to direct The morning after he told the stunned far right is NA B's distinguished award FCC study of commercial broadcasters' nation his retirement, President recipient the year veteran news- support of ETV- 2/12/68: Stations urged of for to document needs for finances to get Johnson delivered major address to caster Lowell Thomas, and to his right CPB funds 2/19/68; California bill would tax commercial- TV for ETV -4/15/68; delegates at National Association of the association president Vincent Wasi- HEW appropriations for ETV cut $8.5 mil - Broadcasters convention in Chicago. At lewski. )V_7//1/68: AT &T reveals lower rates for 2gives Carnegie $250,000 to EEN-1/29/68. 3/25/68. PBL and NET work together 3/25/68. 4/15/68. 5/13/68: set sales ahead reveals programs planned with grant - in political shows -4 /15/68. plans Negro -5/29/68; color sales slip -5/27/67: Im- 2/12/68 Ford Foundation gives $6 million serles Black- Journal- 4/22/68. starts June ports to NET-11/13/67, invests $22.7 million in 12- 6/3/68, staff resigns In dispute over set sales jump1450.000 hin first six /mon hs ETV -2/19/68. expands and diversifies fund appoint - of 1968- 10/21/68, up 7.8% for first eight program -4 /8/68. grant for high school ment of black tproducerle8 /26/68. months of year-10/28/68, color sets move course on racial conflict -5/13/68. gives $5 Public Broadcast Laboratory: PBL launched, to fore-11/4/68, sales slip, but auto radios million under Project for New Television gets mixed reaction- 11/13/67, second PBL up- 12/2/68. Programing- 6/17/68. aids minority groups program picks up stations -11/20/67, edi- Norelco's prototype color camera previewed in journalism careers -6 /24/68. torial board's power under review-11/ -9/25/67, 10/23/67: RCA to show its port- National Endowment for the Arts grants 27/67. audience response 'favorable" to able- 11/23/67: 2/25/68: hand-held Ampex -2/12/68, assists nine in arts programs first four PBL shows-12/4/67. shakedown camera in use by ABC-TV- 11/6/67: and -4/29/68: National Endowment for the in "desk system"- 12/19/67. Barrett quits by Videotape Center, Tele -Tape Produc- Humanities grants WNDT(TV) $195.000 as editorial policy board chairman -4/29/ tions-2/19/68; Visual Electronics promises -4/29/68: Congress clears appropriation 68. Westin. PBL futures unsettled-5/27/ color camera for next fall -1/15/68: GE in- authorization for both -6/17/68: funds 68. Friendly considered for top post -6/3/ troduces new color camera -3 /25/68, 4/1/68; from foundations finance serles of 'non- 68. set for second year. organization still Philips engineers reveal color minicamera programs"- 11/11 /68. up in air-6 //3/68. Bohen moves up in re- -4/1/68: Networks portable gear readied Corp. for Public Broadcasting: CPB Is called organization -6 /24/68. to reduce length of for conventions-4 /1/68: CBS Labs gives unneeded. Inefficient by economics profes- program -8 /12/68. Nebraska ETV network details on Minicam TV camera-4/22/68: sor- 1/8/68, President may only ask for starts -11/6/67: ARB begins rating ETV runs well in Derby test-5/13/68: Philips $4 million- 1/22/68. Barrett, Coase debate stations- 1/29/68: St. Louis ETV loses con- gets manufacturing & marketing rights CPB funding- 1/22/68, educators disap- struction permit- 3/11/68. clarifies record- -8/19/68: IVC introduces broadcast color pointed with President's request-2/5/68. 4/8/68; House Subcommittee asked to camera-6 /17/68. Benjamin. Valenti named to board -2/19/ study ETV interconnection -3/11/68: Far- CBS Labs introduces low -cost. EVR cart- 68. Frank Pace named chairman, directors go, N. D.. ETV aids commercial station - ridge video recording playback system - added. NCCPTV and NAEB urge full fund- 3/18/68: ETV interests fall to buy KTLA- 8/28/67. which has adaptations for broad- ing- 2/19/68. White House ardor damp- (TV) Los Angeles-3 /25/68: Yale seeks cast- 10/23/67. 12/4/67, and perhaps for ened-2/26/68. board hearing in Senate noncommercial UHF-4 /29/68. Hilliard home movies 11/20/67, will he ready for scheduled -3 /4/68, CPB financing out for compliments commercial TV's contribu- delivery next- year -4/8/68. Eastman Ko- 1968 -3/11/68. Senate approves directors - tions in ETV development -7/1/68: FCC dak comes up with new 8mm color film- 3/18/68. Senate hearing called on financ- Commission Robert E. Lee offers sugges- 9/23/68. CBS /Comtec Group makes initial ing- 3/25/68. busy opening day, receives tions on ETV news -1/29/68: Stanton urges move toward getting BEVR on market $1 million from CBS- -4 /1/68, schedules ETV to join equal -time light -4 /29/68: 10/7/68. CBS shows EVR publlcily, unit- first meeting -4 /15/68. Place calls for ETV needs special audience format -5/27/ to be made by Motorola-12/16/68. funds for local stations -4 /29/63. FCC 67: teachers' program guides offered -2/ WNAC-TV Boston tests new optical color calls Interconnection meeting under CPB 12/68: PBL sets second season -9/16/68. process of creating color Images front provisions-5 /13/68. ETV leaders testify modifies program advisory committee - black -and -white film-12/16/68. on need for low rates -6 /3/68. call second 10/7/68. CBS Labs loudness controller marketed - interconnection meeting- 7/7/68. ETV Increased power sought for educational FM's 9/25/67. groups prepare Interconnection on study -3/25/68: Educational radio network pro- CBS Labs develops holographic technique for AT &T- 7/22/68. CPB asks AT &T for posed at Ford Foundation -6/17/68: Na- to produce 3-D color images- 11/27/67: top interconnection at low costs- 7/29/68. tional Educational Radio gets no 000 from develops device to enhance TV Image - President requests full $9 million for CPB National Home Library- 7/15/68. 4/1/68; develops video transmission and -5/27/68. speculation on President's selec- FCC proposes rule to require interconnec- reception system -7/1/68. tions- 6/3/68. CPB board takes no action tion service to ETV as first step to redue- FCC inaction on CBS Labs' Homealert sys- in second meeting- 6/3/68, NAEB and CPB ing costs -9/16/68: AT &T presents CPB tem criticized- 3/11/68. file written pleas for money with Senate formula for reduced -rate service In prime FCC proposes change for class -IV applicants Appropriations Subcommittee - 7/1/68. time five nights a week during six -month -5 /6/68: proposes new remote control sys- Stewart. Carlisle hlred-7/1/68; Demo- trial run-10/14/68; Ford Foundation and tem-1/20/67; eases rules on translators- cratic platform committee hears appeal for ETV broadcasters ask FCC for hard rule 6/10/68. plank supporting CPB -8/26/68: Senate on interconnection reports by common car- FCC to consider final action on rulemaking ok's $6- million fund appropriation for CPB riers- 10/21/68: CPB would put up $500.- to establish new home for microwaves -9/9/68. CPB to formulate future at ses- 000. Ford $250.000 for underwriting inter- serving CATV -1/22/68; action bars micro- sion in New York -12/2/68, finances & TV connection costs as AT &T approves lower wave use to carry CATVoriginated pro- coverage of Nixon Cabinet show- 12/16/68. rates for ETV- 11 /11 /68. 11/25/68. trial grams- 2/19/68: NAB asks for delay on National Citizens Conmltee for Public Tele- run -12/9/68. CARS comments-3/11/68: microwave com- vision- 12/4/67, adds seven to board - Kentucky 12- station ETV network starts - mon carriers hit CARS ruling- 3/25/68. 1/8/68. first full meeting set -1/8/68. plans 9/30/68. Engineers hear radio-TV technical advances citizens' white paper- 1/15/68. Roving to Equipment & Engineering' at BEC conference -3 /25/68: IEEE parley speak on membership-3/11/68. state of Senate ends hearing on color -TV radiation stresses miniaturization of gear -3 /25/68: Industry report -7/22/68, Roving spawns scare -9/4/67: House probe continues - a dazzling array of hardware shown at controversy with charge AT &T and com- 9/4/67. 10/2/67: passes House Subcommit- NAB convention-4 /8/68: special report on merical networks are "in collusion" on in- tee- 3/11/68; clears House -3 /25/68: Color equipment '68- j1/15/68: equipment shown terconnection negotiations, board mem- set radiation leakage to be checked by at NCTA exhibit-6/24/68: 7/8/68. bers restless- 10/7/68, 10/14/68: Roving General Electric -11 /20/67: U.S. Public Breakthrough for three -dimensional TV seen asks for broadcaster list of ETV contri- Health Service check shows radiation still at U. of Michigan-10/26/68; breakthrough butions- 10/21/68, commercial networks' present in some shielded sets 12/11/67: seen for space technology, microminiatur- political coverage also becomes issue -10/ 12/18/67: FRS scrutinizes data from- radia- ization of electronic circuitry and quantum 28/68. 11/4/68, new name Is National tion tests- 1/22/68: PHS X-ray hearing electronics- 1/22/68. Citizens Committee for Broadcasting -10/ gets preliminary results -2/5/68; interpre- Laser TV produced by RCA for Eros satel- 28/68, opens Washington office- 11/18/68. tation of PHS report on color-TV sets lite- 10/16/67: off air hook -up for CATV National Educational Television Network: keeps X -ray problem hanging -3 /25/68: X- subscribers shown, using quasi- lasers- feeds Svetlana Alliluyeva (Stalin's daugh- radiation study reveals brand names-4/ 4 /22/68; EIA sets up laser subdivision - ter) interview to 80 stations -9/11/67, NET - 8/68: Set makers keep calm on X-rays - 12/4/67; GT &E seeks laser breakthrough EEN network plans -9 /25/67, plans for 4/8/68: X- radiation discussed in Washing- in color-11/25/68. State of the Union address 1/15/68. 1/22/68. ton meeting- 4/1/68. Three -city test set for new alert system Children's television workshops formed- Electronic (radios TV's) imports increase -10/23/67; most emergency broadcast 28 (1968: A SPECIAL REPORT) BROADCASTING, Dec, 30, 1968 receivers flub In first test -2/5/68; is EBS brought out-8 /12/68: new Madison Square - 9/9/68, FCC seeks proposals from those on way out ? -5/13/68. Garden's design doesn't solve all color -TV involved in case for interim operation RCA elects Robert Sarnoff president - problems-4/15/68. pending selection of permanent licensees 11/6/67: realigns major divisions-11/13/ Sylvania claims new TV picture tube Is -9/23/68. 67: plans style changes to modernize im- brightest yet- 3/4/68; lamp tested by CBS- Wometco, party In Jacksonville dispute. says age of all corporate divisions: corporate TV-5/6/68. FCC ought to pursue TV- station license symbol retires after 46 years-1/22/68: Sony demonstrates Trinitmr TV tube -4/72/ status of ABC -11/11/68. Gen. Sarnof's career reflected In new book 68: to market sets -5/27/68. Pederal Commnnioattons Commission -3/25/68: creates broadcast systems dept. GE-Japanese sign color -TV camera license The doctrine of fairness as imposed by FCC -4/8/68: makes changes in technical set- agreement -9/16/68. continued as an overriding Issue: up-8 /19/68; introduces !WC megawatt an- Ampex and Sony settle patent litigation - Ohio stations deny union complaint of un- tenna- 2/26/68: says liquid crystals key to 11/18/68. fairness- 9/4/67, FCC renews Ohio outlets. mini -TV sets-6/3/68. shows one-tube color - ACTS gets cold shoulder from manufacturers unions lose out -12/2/68. TV camera -11/25/68. and takes Its case to FCC -3/11/68: Comm. Senator Gordon Allott (R-Colo.) would In- RCA agrees in principle to acquire St. Regis Lee tries again to bring together set troduce legislation to revise fairness doc- Paper -10/14/68. manufacturers and ACTS -3 /18/68; UHF trine-2/5/68: fairness decisions Issued in- FCC has Its own antenna farm- 11/20/67; tuners hit blank wall as battle continues volving WHN New York and DuBois Clubs. AMST asks FCC review of Twin Cities for UHF tuning 1 /8/68; ACTS loses KUHT Houston and John Birch Society, antenna farm site -12/18/67: FCC allows ground with set manufacturers and NAB California stations and Democrats, WMDN WDBO -TV Orlando. Fla.. to change an- - 7/1/68: seeks to promote quality UHF Midland, Mich., and personal- attack issue tenna site and Increase antenna height tuners -8 /26/68. - 2/5/68; FCC asked to apply doctrine to -1/29/68: FCC turns down N.D. antenna Oak Manufacturing reveals one knob -all auto advertising- 9/23/68 Chairman Hyde farm- 5/6/68. channel tuner-3/25/68. clarifies FCC's role in fairness- 9/23/68: Minneapolis -St. Paul TV's in FCC initial Representative O'Konskl introduces AM-FM editorializing figures in WDSU -AM -TV decision win tower relocation in com- all-or-nothing bill in House: similar bill New Orleans fairness case -9/30/68, in promise between air safety and FCC Introduced in Senate by Senator Moss - editorializing by KWWL -TV Waterloo, spacing rules-10/21/68. review board con- 6/17/68. Iowa, station Is absolved from fairness ditionally approves antenna -farm site - Committee on telecommunications to ad- 11/25/68: California citizens group cites 11/25/68. vise President's task force -5/6/68. fairness- In contesting license renewal of FTC rejects fixed service rates -1/15/68. UMC demonstrates new facsimile transmitter KEWQ Paradise, Calif.-12/2/68. but National Alliance of TV and Electronic -8/12/68. Fairness doctrine (personal attack) is cen- Service Associations wants FTC rate guide- Mobile units are big business-9/2/68. tral issue In renewal hearing of WXUR lines-1/29/68. NAB fights field- strength standards -11/11/ Media, Pa.- 9/18/67, 9/25/67. 10/8/67, 10/ Philips Broadcast Equipment Corp. takes 68. 23/67. 11/6/67, 11/13/67, 11/20/67. 12/11/67. over sales & service of Norelco-1/15/68: Westinghouse drops portable TV's- 12/2/68. 12/18/67, 2/12/68: Broadcast Bureau rec- plans new facility- 2/19/68. 12/9/68. ommends license renewal be dented -9/9/ Advisory Task Force on Telecommunica- Ex Parte 68, 10/28/68, but hearing examiner favors tions suggests holdup on World Trade Since 1958, when ex parte (off-the- record) renewal-12/16/68. Center- 1 /15 /68: Trade Center threat to contacts between applicants for broad- WGCB Red Lion, Pa., takes fight challeng- viewing in N.Y. ghettos -6/3/68: transla- cast licenses and individual FCC commis- ing doctrine to U. S. Supreme Court- tors may solve problem -7/8/68: RCA gets sioners were suspected to have Influenced 9/11/67. 9/18/67: delay requested- 10/16/ contract for $1.3 million Chicago TV tower votes on those grants their validity has 67: but court agrees to review- 12/11/67: project- 7/29/68: court clears path for been argued before FCC and in court. RTNDA and networks seek friend-of-court seven-station Washington TV tower -1/15/ From Sept. 1. 1967 -Dec. 31, 1968, BROAD- status-12/18/67. request court to take case 68: but plan faces new treat in Md. legis- CASTING reported: -1/8/68. 1/15/68. 3/4/68. Commissioners lature-3/4/68; Md. legislature hits D.C. FCC rejected charges that AMST representa- Loevinger and Johnson clash on personal antenna proposal- 3/25/68. tives violated ex parte rules-9/11/67, 11/ attack rules -3 /25/68. Reverend John Nor- Tape production services to be offered on 13/67, but Multivision Northwest, a CATV ris. owner of Red Lion stations. seeks FCC both coasts under arrangement between system owner, took issue to court- 9/18/68. hearing on application for ch. 49- 1/22/68. Levron Television and Hollywood Video Jacksonville. Fla.. ch. 12 hearing enlarged 4/29/68: arguments on Red Lion and re- Tape Center-2/5/68: Arvin shows new to Include anticompetitive practices com- lated issues -1/22/68: Supreme Court to home color video-tape recorder-2/19/68: plaint- 5/27/68. 6/3/68. hold up until lower court rules on appeals 3M introduces Electography- 3/11/68; new Federal appellate court says FCC erred in to FCC's fairness rules- 2/5/68: FCC de- system puts color in B &W commercials- interim grants for Orlando and Jackson- cision to retreat and attempt regroup over 5/13/68: points In favor of 16mm use ville, Fla., remands cases back to FCC doctrine's legality, will rewrite rules on TAPCASTQ® It all measures up to the fact that Tapecaster models are built better *iTICJMI Box 662 - 12326 Wilkins Avenue Rockville, Maryland 20851 Phone: (301) 942 -6666 BROADCASTING, Dec. 30, 1968 29 attack-3/4/68: opposi- will-5/6/68, and few do- 5/20/68; Budget hold discourse on one-per -market rule - tion-3/18/68: FCC ethats/l Bureau asked if law needed to prohibit 4/8/68: Assn. on Broadcasting Standards' does not raise constitutional question: such independent action-5/13/68: NAB board votes to oppose rule-4/8/68: NCTA Chicago appelate court tells FCC to pro- pressed for resolution" of problems in opposition, sees threat to broadcaster ceed with revision of personal attack rule. stemming from query -6 /3/68. ownership of CATV's -4/15/68. but court argument won't be held up and Oklahoma letter issue continues as Johnson First petition opposing one-per -market rule- FCC adopts changes extending list of new - and Cox urge more thorough FCC staff making proposal filed by stations 4 /15/68; type programs exempt /1/68: broadcast- analysis of programing by renewal appli- rulemaking proposition brings trading to er appellants tell court1 rule change actu- cants, other measures in tightening li- halt /29/68: FCC clarifies policy-5/20/ 68; ialternatives put forward- 6/10/68. ally made regulations harsher-4/22/68, ar- cense- renewal process-5/27/68: Budget guments on appeals heard-5/20/68. Bureau says matter now closed, as Okla- Justice moves pace up a notch, urging FCC Chicago appellate court declares unconstitu- homa senators fire back at Johnson -Cox to expand proposal for one-per-market tional FCC rules establishing rights of report -6 /10/68: NAB refutes report and rule and go further by divestitures of reply to personal attacks and rules govern- ACTS backs -6/17/68: broadcaster gives multiple media holdings in same markets ing political editorials- 9/16/68. validity Is personal reply to commissioners- 7/1/68, 8/5/68: broadcasters ask delay to dig up to be determined by U. S. Supreme Court, Cox and Johnson seek government print- disproval of monopoly claim -8 /19/68: FCC meanwhile deferring penalties-10/ ing of their Oklahoma report-9/9/68. Washington lawyers meet in concern over 21/68: issue lands at SCOTUS- 11/11/68. FCC has new home -12 /4/67: FCC turns In threat to multiple ownership -8 /26/68. Broadcasters ask Supreme Court to grant report card on its achievements-3/25/68; NAB asks for 90 -day filing extension in one- FCC and Justice petitions for review of reports complaint mail up 50 %- 11/25/68. per- market rulemaking- 9/9/68, 9/16/68. appeals court decision-12/9/68, FCC com- FCC commissioners to be paid $35.000 per FCC extends deadline for reply comments missioner Cox openly calls for public sup - year -7/22/68. pay raises for FCC are in -9/23/68. FCC In First Amendment test Koppel report- 12/9/68. Commissioner Robert E. Lee expresses doubt po 6fgf - FCC Commissioner Wadsworth portrayed on desirability of Justice's proposal that Fairness doctrine applied to cigarette adver- as painter- 2/26/68. cross-ownership of broadcasting and news- tising -see that category. Former FCC Chairman E. William Henry pa per properties in same market be barred House Commerce Committee's Investigations heads closed- circuit TV firm- 2/5/68. subcommittee has plans for broad Inquiry Representative John E. Moss (D-Calif.) de- Senate Antitrust Subcommittee hears FCC into fairness, to Invite advertisers -agencies livers attack at FCC, calling it "graveyard Chairman Hyde's position that media to participate- 1/1/68, 1/29/68. 2/5/68, 2/ of good intentions and good ideas ": re- cross -ownership can be handled case by 19/68, 2/26/68, 3/11/68: self -regulation of forms proposed-4/1/68: FCC Commis- case, but Subcommittee Chairman Hart fairness suggested /8/68: subcommittee sioner Robert Bartley proposes three agen- (D- Mich.) sees problem in newspaper drafts report Intimating1 urge for tighter cies to replace FCC -5/27/68: reconstructed ownership of TV-4 /1/68: Senator Hart restrictions on station ownership and for commission likely next year -4 /22/68. 7/8/ asks why FCC's data on nonbroadcast inclusion of personal -attack rules into 68: FCC profile -8 /5/68. suddenly It's an ownership of certain licensees was de- Communications Act plus clear spelling- activist agency- 10/7/68. ficient- 6/10/68. out of fairness and Sec. 315-11/25/68. FCC freezes AM's, second such move In Consolidation of control in communica- Churchmen back FCC's fairness stance- 3/ decade; cites manpower shortage, budg- tions is hard topic of Washington confer- 4/68. Representative Resnick. (D -N.Y.) etary problems-7/22/68. ence -6 /3/68: congressional staff study loses fairness complaint against CBS FCC budget for fiscal 1969 promises more in finds some banks with large radio-TV sta- 6/17/68: WSAZ-TV Huntington, W. Va.,- Senate 4/1/68, 4/8/68: Senator Magnuson tion holdings - 7/15/68: Commissioners and WLSI Plkesville, Ky.. directed by may help to get back some of House re- Cox-Johnson say interlocking Booth inter- FCC to comply with personal attack fair- duction -6 /17/68: Senate committee re- ests in Michigan ought to be considered ness doctrine in case of antipoverty work- stores "half-a- loaf" for FCC -7/15/67; $20 before granting Booth American's appli- ers arrested under state sedition law-6/ million for FCC in apropriatlon bill sent cation for FM in Saginaw, Mlch.- 8/5/68. 24/68 to joint Senate -House conferences- 7/22/68. Other media concentration issues come up WLBT(TV) Jackson Miss., license renewal shaved again -9/23/68, and to President in: FCC approval of sale of WAKM(FM) recommended by examiner- 10/23/67: for signature -9/30/68. Bedford. Pa.-3 /11/68: of KSAN-TV San United Church of Christ protests- 11/27/67: AT &T proposes rate increase with broad- Francisco to Metromedia -3 /25/68: in an- oral argument-6/10/68; station granted casters fighting plan that could ultimately proval of KOA- AM-FM -TV to GE- 8/10/68; full renewal. with Commissioners Cox and cost them additional $25 million a year - citizens groups voice concern in WGKA- Johnson voicing strong dissent-7/1/68: 1/29/68; FCC in Sports Network Inc. case AM-FM Atlanta transferral- 10/28/68: FCC appeal seen in case -7/8/68: FCC majority initially decides AT &T charges for part - orders hearing on FM application in She- impelled to defend its action against Cox - time users discriminatory -2/5/68. boygan. Wis.. raising concentration Issue Johnson dissent -7/15/68, In new filing, AT &T willing to delay new rates up to a -11 /11 /68: WREX-TV Rockford, Ill., to church and ACLU ask appeals court to year If FCC so requests -2/5/68; broad- be sold by Gannett Newspapers because of overturn FCC's OK- 11/25/68. casters request at least one -year postpone- Justice interest in media concentration - United Church of Christ asks FCC to deny ment- 2/19/68. is effected-3 /4/68: AT &T 11/4/68. 11/11/68. 12/9/68. license renewal to any station with dis- files study -5/27/68: networks state pro- FCC is faced with $300- million merger pro- criminatory employment practices- 5/1/67: gram charges ought to be less. not more posal of Metromedia and Transamerica - labor, religious, -7/22/68: broadcasters warn that alterna- 10/14/68: Transamerica will buy two ad- civil rights groups sup- tives may be sought ditional 10/21/68. plan port. NAB opposes -6 /19/67: FCC sets pol- -7/29/68: AT &T U's- drops that - icy that broadcasters may face loss of orders new study -8 /26/68. AT &T bid may 10/28/68. license if they discriminate in employment wait till July 1969 -9/23/68. FCC approves Bass Brothers Enterprises for 7/8/68. 9/9/68: NAACP says policy FCC to farm out research projects on land - fifth TV (Wichita Falls. Tex.) -4 /15/68. too- is mobile, computer-4 /29/68: Stanford Re-. Joint Industry All -Channel group would limited-9/16/66, hard rules urged search 9/30/68. reactions continue, pro and con- Institute awarded $500.000 contract have FCC limit the number of network 10/14/68, 11/11/68, 11/18/68. - -7/1/68. affiliates a TV station may have-9/25/68: FCC Commissioner Johnson charges licens- American Civil Liberties Union shifts posi- FCC shows interest- 1/15/68. ing procedure is "an utter disgrace" tion. urging a limitation of FCC regula- FCC's rule that would limit ownership of 2/19/68, but lauds Chairman Hyde /3/68:- tory power affecting radio programing - TV stations in top -50 markets appears sees -5 6/24/68. moribund- 12/18/67. 1/5/68: concept of local service programing as station's NAB claim to future -9/27/67; proposes new asks FCC to simplify radio program - limiting ownership of TV's in too -50 mar- FCC office to study cities' log rules -1/22/68. some eased -3 /18/68. kets continues to weaken- 1/22/68: FCC -11/6/67. communications FCC rules advertisers must not be compelled buries it, says it'll look hard at individ- to buy time at forced combination rate ual cases -2/12/68: rebuked for policy Commissioner Loevinger says he'll leave FCC 12/25/67. - abandonment by Representative Harley in June -9/18/67: profile of his era on eve Department of of departure -6 /24/68, will law Justice looks Into newspaper - O. Staggers (D-W. Va.)- 2/19/68. in Washington- practice TV consolidation in same markets-1/15/ ABC complains to FCC that NBC -TV is 7/1/68; sees public taste 68. and CATV's -1/29/68: intervenes in wooing away its affiliates-4/26/68: FCC as self -reflections in speech to broadcasters KFDM -TV Beaumont. Tex.. to -Lee -10/23/67, to which Commissioner Cox in- sale Enter- puzzled-4/29/68. Cox propose virtual dicates some prise Co. publisher. on antitrust question freeze on affiliate changes-5/6/68. which disagreement- 11/13/67. Spec- -3/11/68; urges hearing- 5/13/68. 6/10/68. in turn comes under attack -5/13/68: ma- ulation warms on who will fill Loevinger but sale called off-8/12/68. report agree- be losing in- vacancy on commission-2/5/68, 6/10/68. jority on commission said to 6/17/68. ment for station's sale to Dallas Morning terest in plans to restrain network affilia- 7/1/68, 8/5/68. News (WFAA- AM -FM -TV Dallas) -12/9/68. tion practices -6 /17/68. FCC rejects ABC's President Johnson appoints H. Rex Lee to Government attacks on multiple-ownership FCC and Lee gives his views request for affiliate protection, Commis- ate during Sen- and media concentration mount in the sioners Cox and Johnson dissent- 9/9/68, confirmation hearing -9/16/68, he's spring and brings welter of Issues to fore: followed by FCC wrapup and Cox dissent sworn in- 11/4/68. Senate group to probe newspaper broad- -10/28/68. Renewals of licenses to stations with little cast owners: FCC in notice of rulemaking Howard Hughes moves to obtain KLAS-TV news. religious, public service program- aimed against AM station acquiring an FM Las Vegas -2/19/68. 2/26/68. ing, disturb Commissioners Cox and John- station in same market: Justice Depart- Court' orders hearing on three -year old ac- son- 9/18/67, 10/9/67, 8/5/68. ment concern over newspaper acquisition quisition of WCIX -TV Miami on basis Commissioners Cox and Johnson in speeches of TV station (sec KFDM -TV action above) that full disclosure was necessary on trans- around the U. S.. Implore broadcasters 3/18/68. 4/1/68. fers- 5/27/68. to stress local programing, service, while FCC Issue proposes rulemaking to limit FCC adopts new hearing rules patterned after Johnson adds attack on "do-nothing FCC" station acquisitions to one to a licensee rules of discovery- 1/15/68. -11/18/68: he joins effort to end segrega- In a market - 3/25/68: broadcasters FCC amends rules to provide five -year li- tionist policy at country club-9/23/68: shocked. then outraged /1/68. Case that cense in land -mobile services /8/67. Cox dissents in I -9 Salt Lake City renewals triggered action-sale of WFMT(FM) KABL Oakland, Calif.. case leads to new -10/14/68. Johnson in Worcester, Mass., Chicago to newspaper owner- broadcaster rule on station identification- 10/30/67: grant of CP- 12/16/68. WGN Continental Broadcasting -approved Commissioners Cox and Johnson would by FCC- 4/1/68: citizens group files in WGCMSGulfport, Miss., told rejection of out - elicit more information from Oklahoma court -4 /29/68, 5/20/68: WGN takes control of-town auto advertising from local deal- stations whose licenses are up for renewal, -5/13/68, FCC defends its action-6/10/68: ers was contrary to public interest seek responses as to how stations served federal court holds protesters to sale should 3/4/68. - minority interests in their communities - have been heard, opening new legal hassle Acting under suburban -community policy, 3/18/68, 4/8/68, 4/15/68: seen as open -8/5/68: holding appealed -8 /5/68, 8/19/ FCC permits Monroeville, Pa., Broadcast- rebellion within FCC- -4 /22/68; Oklahoma 68, 10/7/68; citizens groups' plea before ing to retain AM outlet in Pittsburgh sub - congressmen enter picture-4/22/68; stirs FCC-10/28/68. burbs, denies Tidewater, Va., area AM- Commissioner Loevinger to suggest Inquiry Justice's intervention in ABC -ITT and 4/22/68; FCC revises rules regarding into outer space-4/22/68; Oklahoma Sen- KFDM -TV cases motivates President's broadcast facilities in suburbia after loop- ator Monroney tells stations to hold up Task Force on Communications Policy hope found-6/17/68. replies --4 /29/68; networks feed some data, staff's "Inviation" to other government Hearings: Losers protest ch. 13 Rochester but not ail- 5/6/68: congressional pressure agencies who might wish to follow suit award to Flower City Television Corp. pay-off seen in Cox- Johnson explanation 9/9/68. - 9/11/67: move to stay grant- 9/25/67: FCC- stations need not answer, but hope they Commissioner Loevinger and NAB's Anello won't reconsider-11/27/67; motion to stay 30 (1968: A SPECIAL REPORT) BROADCASTING, Dec. 30, 1968 denied and losers appeal- 1/15/68; win would switch channels 7/1/68, FCC adopts FM station- 7/8/68. court stay-3/11/68; examiner drops re- notice of proposed rulemaking- -12/2/68. Battle Creek, Mich., ch. 41 case tossed back vocation recommendation affecting three McClendon application for WCAM Camden, to FCC by court -6 /10/68. commonly-owned Puerto Rico stations: pro- N. J., ordered for hearing-8/26/68. KRLA Pasadena, Calif., operating on in- poses $10,000 fine for alleged rebroadcast FCC grants its first waiver of translator terim basis until new grant is made of of AFRS programs and for misrepresenta- rules- 9/18/67; television translator rules 1110 kc., has paid $247,000 to Los Angeles tion to commission- 10/2/67, 11/6/67, FCC clarified -8 /7/67, stations favor changes - ETV station -10/30/67; Bobby Baker issue formalizes- 7/1/68: denial recommended by 10/30/67; translators approved by FCC -5/15/67, 5/22/67, to remain part of hear- examiner to Topeka Television for ch. 43 for two Pennsylvania UHF stations -2/5/ ing record -11/13/67: Broadcast Bureau CP, cities failure of William F. Buckley 58. narrows field to two applicants -3/18/68. Jr. to appear -11/20/67. Review of application -fees hike proposal by but four applicants petition to enlarge is- Hearing ordered on renewals of Second congressmen -5/6/68; Lowe report is ex- sues- 8/19/68, and fail in attempt -10/28/ Thursday's WWGM Nashville, because of tensive study of one man's ideas on regu- 68. firm's plans to sell Nashville stations lation- 5/13/68. Payola conspiracy suit in Los Angeles dis- shortly after grant of FM station-12/25/ Duopoly rule blocks sale of AM in Massa - missed in court -11/13/67; stations cau- 67, FCC asks to drop hearing -2/12/68: chusetts -8 /19/68, FCC reverses and OK's tioned by FCC on possible payola, as FCC application of publisher- broadcaster for it-9/16/68; sets consolidated hearing for holds up license renewal of WAME Miami third FM in Fort Smith, Ark.. set for two separate groups of New Jersey AM for failure to explain antipayola measure - hearing-11/6/67. applicants which have principals in com- 11/27/67. FCC names examiner to hear In FCC hearings and actions: allegations of mon- 7/22/68; both applicants for WCGA payola cases at undisclosed site- 7/1/68; anticompetitive practices enter in RKO Calhoun. Ga., would be denied by hearing federal grand jury in New York indicts General -Fidelity contest-9/9/68; initial examiner- 7/11/68: applicants for channel four disk jockeys employed by two Span- decision favors channel 21 in Birmingham 56 in Anaheim, Calif.; designated for hear- ish-language radio stations on charges to Alabama Television Inc. -9/9/68; initial ing-8/26/68; court of appeals tells FCC growing out of FCC's payola probe -7/29/ decision recommends Apple Valley Broad- to accept application for AM station at 68; KGFJ Los Angeles reminded of safe- casting for UHF in Yakima, Wash.-10/ Natick, Mass., which FCC rejected for guards on private interests of employes In 21/68, FCC upholds examiner on Yakima being late- 11/20/67; five radio stations selection of records played- 2/5/68. -12/2/68; FM grant to Newcastle. Ind. licenses or permits in which James L. Authorities arraign TV operator on felony. is held up on technicality- 9/16/68 FCC Hutchens has an interest ordered into Charge of showing pornographic scene on rescinds earlier grant order -9/30/68. hearing over alleged misrepresentations Palm Springs cable systems -11 /11/68, FCC denies Maypoles bid to delay WEBY before the commission-3/18/68; approves 12/9/68. Milton, Fla., renewal hearing- 10/28/68; transfers of four commonly owned AM and FCC Staff considers clarification of lottery Wometco says FCC ought to pursue ABCs FM stations but owner Gamble-Skogmo law as contests spread -5/6/68: FCC fines TV- station licenses status in Miami area must sell them within six months-4/1 /68. KYLD Bakersfield, Calif., $3,000 charging dispute- 11/11/68; transfer of channel 41 FCC takes a new look -5/13/68. and OK's contest rigged- 8/19/68. CP in Battle Creek, Mich., is contested again -6 /3/68 they're sold to Park Broad- FCC proposes rulemaking to make available on ground applicant has no permit to casting- 7/22/68; sale of Mercury -group more syndicated and feature -film pro- transfer-11/4/68: Norwood J. Patterson UHF CPs to Evans Broadcasting dropped graming to small- market TV stations, and asks commission to hold off on KGBS -AM- -5/13/68; H &B American applies for ch. which would be comparable to exclusivity FM Los Angeles renewals in his bid for 16 Dubuque, Iowa- 2/5/68: refuses trans- arrangements for network programing- their purchase -11/25/68; WEBR Buffalo, fer of off -air license of Bonanza Broad- casting (KDEY Boulder. Colo.) to Sun- shine Canyon Radio 12/18/67. Mutual funds pose problems for 1% own- ership rule enforcement -10/2/67; FCC makes it 3%- 6/17/68. FCC has something new in policy: patent law pattern used to extend and make more explicit basis of issuance of broadcast license- 1/22/68. In FCC actions: St. Louis ETV grant for KETC(TV) changes set aside because some data is deemed incorrect- 3/11/68, 4/8/68; hearing examiner recommends grant of San Francisco ch. 38 to Bay Broadcasting 1 /8 /68: Chicago ch. 38 con- struction permit granted by FCC review board to local labor council-1/8/68. and reaffirms-10/6/68: hearing examiner rec- ommends Crest Broadcasting for Houston ch. 26- 1/22/68, final-3/25/68: affirms initial decision on Buffalo ch. 29 grant - 1/29/68: examiner recommends ch. 33 Baton Rouge be granted to Romac Baton Rouge Corp.-3/4/68: reopening of case asked -1/1/68: Community Telecasters granted ch. 19 in Cleveland -5/27/68. Short-term renewals for two radio stations, and third to be heard on license revocation -3/4/68; to KPIK -AM -FM Colorado A new face appeared in FCC corridors was as close as the Springs for rating claims- 7/22/68. peti- The Vietnam war tion to reconsider is denied- 10/21/68. in September when President Johnson TV screen throughout 1968. Here a WCVS Springfield, Ill., for misleading" promotional contest-7/29/68; Star stations tapped H. Rex Lee to fill vacant seat Viet Cong terrorist lies dying after on- argue for WIFE stations' renewal -3/11/ left by Lee Loevinger. camera execution. 68: renewal of WQAD -TV Moline, Ill., set for hearing -2/12/68 denial of license to cover CP for KSFV(FM) San Fernando, 5/13/68. 10/14/68, broadcasters attack Pro- N. Y., seeks court reversal of FCC decision Calif., recommended by examiner for al- posal-12/16/68. affirming grant of CP for UHF in Buffalo leged violations of rules-2/5/68: three FCC reaffirms aid -to-UHF policy-5/13/68. Ohio AM's face consolidated hearing on Commission says it won't Incentive- to Ultravision Broadcasting 12/9/68. license renewal and fine up to $10.000 for protest FCC refuses renewal of WNJR Newark, various alleged rules compensation provisos in network- affilia- N. J.- 12/2/68. violations- 2/5/68. tion contracts and revives rulemaking to FCC orders hearing on question of transfer Commission grants Involuntary transfer of make contracts public-9/9/68. 9/16/68, of control of WCIX -TV Miami- 9/23/68: control of KHAI Honolulu -9/9/68, owner- 9/23/68. networks oppose -11/11/68, FCC also on question of control of WREP(TV) ship change of KAHR Redding, Callf.- drops oral argument -11/18/68. Boston UHF CP- 9/30/68. 10/14/68: approves license renewal of KCST(TV) San Diego. UHF, files for FCC FCC approves of Overmyer's five UHF CP's WLVA -TV Lynchburg. Va.. VHF on con- aid to deny ABCs application for relay to to AVC Corp.- 12/11/67: Representative dition it doesn't duplicate Roanoke UHF - Mexico authority in bid to obtain network Staggers summons FCC for review-12/18/ 9/16/68: orders license-renewal hearing of affiliation- 11/18/68, ABC replies- 12/23/68. 67; sale papers signed -1/22/68, but Con- KICM Golden. Colo., and KSUN Ogden. FCC w ants more time in imposing forfeitures gress still inquisitive- 1/29/68. bill to Utah. involving owner's character and on licensees- 10/14/68. toughen rules on station transfers intro- transfer of control -10/7/68: OK's George U. S. Court in Washington upholds FCC duced by Representative Dingell- 2/5/68, Mayoral's ownership in New Orleans broad- renewal of KTYM Inglewood, Calif., with- 2/12/68: House to hear Overmyer transfer cast properties despite previous case in- out hearing -10/7/68. case- 7/8/68. and lines up witnesses -7/ volving rules violations in Puerto Rican FCC adopts clarifying amendment to logging 15/68: Investigations Subcommittee pushes operations -11/25/68: WPXI Roanoke, Va., requirement rules governing remote broad- for FCC records but FCC resists demand gets license renewed to permit station's cast pickup stations -11/18/68. group broadens Issue sale- 12/9/68. Commission turns down Jefferson Standard probing grant of FCC initial permits to Overmyer -7/22/68, 8 /5/ renews KSL- AM -FM -TV Salt Lake City Broadcasting's bid to defer payment of 68. licenses- 10/14/68: defers renewals of num- federal income tax on sale of WBTW(TV) Trafficking reappears as issue as FCC ber of major stations in California- 12/2/68. Florence. S. C.- 10/7/68. 11/11/68. reverses position on alleged trafficking con- Fines announced or proposed included: FCC's rulemaking proposing reduction of ducted by one of principals of Yakima, KLWN Lawrence, Kan., $10,000 for three station identification requirements meets Wash., UHF-7/1/68. hearing ordered repeated violations of rules. and request with broadcaster support -9/16/68. 7/22/68: hearing ordered on McClendon- for reduction is denied -9/2/68: WACA Representative Henry B. Gonzales (D-Tex.) buy of KXYI Oregon City, Ore.. question- Camden. S. C., $10.000 for repeated opera- Introduces bill to empower FCC licensing ing trafficking- 7/15/68. tion prior to sunrise time specified In of networks- 9/30/68. FCC issues proposed rulemaking on traffick- license- 9/2/68: WPGA -AM -FM Perry, Ga., FCC reopens proposals for network program ing in CP's- 9/9/68. and WFPM Fort Valley, Ga.. $7.500 and ownership limitations- 9/16/68, 9/23/68, FCC sets hearing on agreements involved on $4,000 for double billing practices -10/28/ CBS and NBC ask for more time to com- sale of CP for KJOC-TV San Diego -11/ 68: KGPC Grafton, N. D., $5,000 for ap- ment- 10/21/68. granted-10/28/68. 18/68. parent violations in several areas -11/11/ Commission reprimands NBC over advertis- Supreme Court refuses to review seven -year- 68: WHMC Gaithersburg, Md.. $10,000 for ing used in WKYC Cleveland broadcast of old Harriman, Tenn.. case involving ques- alleged violations as license- renewal ap- promotion contest-9/23/68, publicly re- tions of trafficking- 12/3/68. plication Is put down for hearing- 12/9/68. bukes NBC for alleged laxity in super- WVUE(TV) and WYES -TV in New Orleans Revocation hearing ordered for Tulare, Calif., vision of Hollywood Squares and PDQ BROADCASTING, Dec. 30, 1968 31 quiz shows- 10/14/68. and NBC comments Philips- 7/1/68; Norton Simon- 10/14/68, BBC local radio still doubtful- 6/10/68; -10/21/C8. 11/11/68. BBC coverage set for U.S. conventions - Station Representatives Association in cotn- Oak -Electro/Netics- 4/15/68, 8/12/68, 12/2/ 7/15/68; BBC's Sir Hugh Greene will re- plalrt to FCC attacks station -group own- 68; Official Films-3/4/68, 12/9/68; Ogllvy tire next March -7/29/68; Curran to suc- er; who rep stations other than their own & Mather -4 /15/68, 8/19/68; Optico -11 /U/ ceed Greene as BBC chief-8/19/68; pirate -11/4/68, 11/25/68. RKO Radio Represent- 68: Outlet Co.- 4/22/68. 5/20/68, 6/17/68, radio though silent in the U.K. is still atives fire back-11/25/68. 9/30/68. alive-9/2/68; BBC's Lord Hill gives views Financial Pacific and Southern Broadcasting -1/1/68, 9/16/68: drop pay -TV test In Britain - Profits, losses and other financial data re- 10/14/68; Panavision -3 /19/68; Pa pert, 11/4/68, loss is $2.4 million- 11/18/68. ported by organizations in or associated Koenig. Lois-2/19/68, 4/15/68, 7/22/68, Voice of America- Director John Daly says with broadcasting: Adams, Dana, Silver- 10/21/68; Park Broadcasting-8 /5/68; media lack substance -3 /4/68; Republicans stein- 11/20/68, 3/25/68: Admiral -4 /8/68: Plough-10/30/67, 2/26/68. 4/22/68. 7/29/68, urge USIA to use network news -2/5/68; Ameco-1/1/68, 2/26/68, 5/27/68. 9/23/68, 10/21/68; Post Corp. -9/30/68; Publishers report urges USIA review -4 /1/68; Daly 11/11/68; ABC-1 /22/68. 2/26/68. 3/18/68. Broadcasting-11/18/68. resigns as Voice of America director - 4/29/68, 5/27/68, 6/17/68, 7/22/68. 10/21/68; Raytheon- 11/6/67; RCA-1 /1 /68. 3/4/68, 6/10/68: bill introduced to open USIA American Television and Communications - 3/11/68, 4/15/68, 5/13/68, 6/10/68, 7/15/68, product to public-6/24/68; VOA jammed 9/30/68: AT &T-2/12/68, 7/15/68: Ampex 10/14/68: Hal Roach Studios-11/11/68: during Czech crisis -8 /26/68; Leonard -2/19/68, 6/24/68, 8/26/68. 11/18/68: At- Walter Reade 1 /22/68; Red Owl Stores Marks to leave USIA -5 /6/68, will head lantic States Industries- 12/2/68; Audio 4/15/68, 6/3/68; Reeves Broadcasting - U.S. Intelsat delegation and return to Devices-3/4/68: Avco- 2/26/68, 4/15/68. 11/20/67, 1/22/68, 3/4/68, 3/18/68, 4/1/68.- law practice-10/7/68. 6/3/68, 11/25/68. 4/15/68. 7/29/68. 8/26/68, 9/30/68. 12/2/68; Latin TV group formed -1/22/68. Bartell Media-5/6/68. 5/20/68, 5/27/68, 6/3/ Republic-9/30/68; Rice Broadcasting- U.S. -Mexican negotiations on new AM agree- 68, 6/10/68, 8/26/68. 9/16/68, 12/2/68; Bell 6/10/68; Rollins Inc. -3 /4/68. 6/17/68. ment stalled -10/2/67: treaty talks drag 24/68: 8/26/68, 9/2/68. 12/9/68: Rust Craft- on- 1/15/68: AM treaty continues to elude 5/13/68, 5/27/68,/27/68,/8/19/68, 11/4/68r-3/4/68, 1/8/68, 2/12/68. 6/10/68, 8/19/68. U.S. & Mexico -5/20/68; talks resume in Cameo-Parkway Records-2/5/68: Capital Schafer Electronics-3/4/68; Screen Gems- Washington-9/23/68, 9/30/68, and third Cities- 1/1/68, 2/19/68, 4/22/68, 5/13/68, 3/4/68. 5/20/68. 9/16/68: Scripps- Howard- round in Mexico City- 11/11/68; tentative 8/12/68, 10/28/68; Capital Broadcasting - 2 /12/68, 4/22/68. 7/15/68. 7/22/68. 11/4/68: agreement on use of standard radio band - 12/16/68; Capital Film Laboratories - Sonderling Broadcasting-4/8/68, 4/15/68. 12/2/68, 12/16/68. 7/1/68. 12/16/68. Capitol Records-3 /4/68; 6/3/68, 6/10/68, 9/9/68, 11/11/68. 11/18/68: Argentina cracks down on TV news freedom Cascade Broadcasting- 11/18/68. Chris Sterling Communications- 1/22/68: Storer - 7/15/68. Craft -1/1/68. 2/26/68. 3/4/68, 4/22/68. Broadcasting-11/6/67. 3/4/68. 4/29/68. 7/ Israel restricts TV -set imports- 9/16/68. 6/10/68. 8/12/68. 11/11/68; Cleveland Broad- 29/68. 8/12/68: Storescope- 7/15/68; STV- Canadian Broadcasting Corp. operating funds casting 12/9/68: Cohu Electronics 10/30/67: Superscope- 10/30/67; Starr request cut drastically -1/1/68: Quebec au- 11/11/68:- CBS-2/19/68, 3/18/68, 4/22/68,- Broadcasting -12/9/68: Signal Co.-10/28/ thorizes own educational system-3/4/68: 4/29/68. 5/6/68. 6/17/68. 8/19/68, 10/28/68: 68. Prime Minister Pearson names new CBC Columbia Cable-10/14/68: Columbia Pic- Taft Broadcasting-1/22/68. 1/29/68. 5/20/68, heads -1/29/68: Canada names new radio- tures-9/11/67. 10/9/67, 12/4/67, 12 /25/67, 7/15/68. 10/28/68; Technicolor -4/29/67. TV board 1 /1/68; plans for satellite - 3/4/68, 5/27/68. 8/19/68: Commonwealth Teleprompter- 2/5/68. 4/8/68, 4/8/68: alters production for Atlantic view - United -1/1/68. 2/5/68. 9/30/68: Communi- 5/13/68. 8/12/68. 11/18/68; Tele -Tape Pro- ers-6/3/68: election coverage snarled in cations Satellite Corp.- 10/30/67. 2/26/68. ductions- 7/15/68. 9/9/68. 11/18/68: Tape/ Canada -7/1/68: CBC to probe French 4/29/68. 5/20/68. 6/10/68. 7/29/68: Concert Net -10/14/68; Television Enterprises - news blackout -7/8/68; Canada forms min- Network -5/6/68: Corinthian Broadcasting 1/1/68. 2/5/68: Time Inc.-1/22/68. 3/25/68, istry to regulate carriers -7/15/68; CBC -2/19/68. 2/26/68, 6/17/68. 8/26/68. 9/30/68. 4/15/68. 4/22/68, 7/22/68. 11/4/68: Trans- reports costs up sharply -8 /26/68: U.K., 11/4/68, 11/18/68. 11/25/68: Cosmos Broad- Beacon-6/24/68. 9/2/68: Trans-Lux -4/29/ Canada seek Parliament coverage-3/25/68: casting- 5/27/68. 8/5/68. 12/16/68: Cowles 68. 5/6/68. 5/20/68. 8/19/68. 11/18/68: Trudeau advises CAB to experiment with Communications- 2/26/68. 4/15/68. 5/13/68. Twentieth Century Fox-3/25/68. 5/27/68. coverage of committees in Commons-5/13/ 11/18/68: Cox Broadcasting- 2/5/68. 3/25/ 9/9/68. 12/2/68; Telecon- 9/30/68; Tele- 68; broadcasting profits in Canada increase 68, 4/22/68. 6/17/68. 7/29/68. 8/12/68. vision Communications- 9/16/68: Texas to $27.5 million In 1967-9/2/68; CBC buys 11/25/68. 12/16/68: Cox Cable-10/7/68: State Network- 10/28/68: Trans-National TV rights to college athletics over 10 years Cypress Communications- 10/21/68. Communications- 9/16/68: Telesystems- -9/16/68: Canadian Radio-Television Com- Walt Disney Productions- 1/8/68. 1/15/68. 12/9/68. mission tightens foreign ownership of sta- 1/22/68, 2/12/68. 5/6/68. 8/5/68. 11/25/68: United Artists -4 /1/68; U.S. Communica- tions- 11/25/68; question of good taste as Downe Communications -6 /3/68. 6/10/68: tions -6 /17/68. policy- 12/9/68: five Canadian outlets to Doyle Dane Bernbach- 1/22/68. 2/5/68, Vikoa-4/29/68. 5/20/68, 11/11/68: Visual broadcast new news programing in French 6/24/68. Electronics- 2/5/68, 3/11/68, 7/1/68. 7/22/ -12/9/68: rash of UHF applications in Educasting Systems-- 4/22/68, 68. 9/2/68. 12/2/68. Canada -12/9/68: TV- commercial costs are Fairchild Publications- 1/15/68. 4/22/68, Warner Bros. -Seven Arts -1/22/68. 3/4/68. about twice as high in Canada than they 5/13/68; Fifth Avenue Coach Co.-8 /5/68: 5/20/68. 6/10/68. 7/1/68. 8/26/68. 9/30/68: are in U.S. -12/16/68. Filmways- 12/25/67, 1/22/68. 2/12/68. 3/4/ WAST(TV) -8/12/68: Wells. Rich. Greene Argentine military government moves against 68. 4/22/68, 7/15/68, 11/4/68: Foote. Cone -8/26/68. 11/4/68: Westinghouse Electric concerns: & Belding-2/19/68. 4/22/68. 4/29/68. 7/29/ -2/26/68. 8/5/67. 12/9/68: WMAQ -TV -1/ brseonteAmeangrou- f Ìrrc 12/9/6. 68, 10/28/68: Four Star Television - 1/68: WNJU-TV- 5/27/88: Wometco Enter- Japan becoming top TV nation- 2/5/68: NHK 11/4/68. 11/18/68: Fuqua Industries prises- 1/29/68, 4/15/68. 4/22/68. 5/6/68, In Japan installs computer operation- 4/15/68. 5/6/68. 6/3/68, 8/12/68. 9/23/68,- 7/8/68. 9/9/68. 10/14/68. 11/4/68: Wrather 9/16/68. 10/28/68. Corp.-4 /15 /68. 8/12/68: WTRF TV -8/26/ Fee hike slated for viewers in Holland - Gannett Co.- 2/5/68. 3/4/68, 4/22/68. 7/22/68, 68: Zenith Radio- 3/11/68; 4/29/68. 7/15/68. 11/4/68; General Artists-4/22/68. 6/24/68: Frequency Modulation SGI evaluates foreign TV scenes -3/11/68. General Instrument /3/68: General What U.S. and Soviet TV have in common: -6 Re- 588 FM stations authorized for multiplex their criltcs-5/6/68. corded Tape- 9/23/68: General Telephone stereo -9 /11/67. Armed & Electronics-4/22/68. 8/19/68: General CBS-owned FM stations adopt "flowers" Forces Radio Networks may be auto- Tire & Rubber-10/16/67. 4/1/68. 7/15/68: music format -10/9/67. 11/13/67. mated network- 5/13/68: NAB won't inter- Grass Valley Group-3 /25/68. 4/29/68. FM operators charge CATV with unfair fere in AFRTS squabble -7/11/68. 7/22/68. 10/21/68: Gray Communications competition-10/30/67. Coverage of peace talks Impeded by Paris Corp -9/9/68. 10/28/68: Grey Advertising FM radio sales represent 43% of all receivers unrest -5/20/68: French radio-TV caught -4/22/68. 8/19/68: Gross Telecasting- -12/4/67. in disorders-6 /3/68. 6/10/68; strike shows 3/4/68: Gulf & Western- 1/15/63. 1/22/68. NAFMB's year end report cites increase In sign of ending- 7/1/68. 2/12/68. 6/3/68. 7/15/68 7/29/68. 8/5/68: national business on FM stations -1/1/68: Czechs try to keep transmitters active - 10/21/68. 12/16/68; Griffiths Electronics West Coast seminar Is optimistic over FM's 8/26/68. resume after Soviet takeover- 12/16/68. - status-7/29/68. 9/16/68. FCC would check FM channel hopscotching Labor Relations H & B American -6 /17/68. 9/2/68. 10/14/68. NABET strike at NBC settled 10/9/67: 10/21/68. 10/28/68: Harris Intertype- -1/22/68. four-year agreement - 5/6/68, 8/19/68. 10/28/68: Herald-Traveler FM broadcasters put on notice they'll be with ABC ends strike Corp.-3/4/68. responsible for any interference to TV -11/27/67: how strike hit NABET's wallet 3/25/68. reception- 2/19/68. -2/26/68. Interpubl ic-2 /5/68. 4/22/68. 5/20/68. 9/23/68. WABC-FM New York adopts format of "now Hollywood unions that negotiate with broad- 12/16/68. music" in quick changeover-3/11/68. cast networks form common front, Com- Jefferson Standard -7/15/68. KOST(FM) Los Angeles. former all- classi- mittee of Broadcast Unions of Hollywood Kaufman & Broad -11/16/68: Kaiser Indus- fled -ad station. becomes entertainment (CBU)- 9/4/67. tries- 4/1/68: Kinney National Service oriented. no-news station -3 /11/68. Hollywood commercial producers ask for 2/19/68. - Varied Information on average FM listener union concessions to attract more business in new ABC Radio study -4 /1/68. -9/18/67. Lamb Communications- 1/29/68. 7/1/68. 8/ Bid for FCC rescinding of order deactivating CWA fights for air time-3/14/68; complaint 12/68: Lewron Television-7/29/68. 11 /11/ KFYM(FM) Oklahoma City turned down dismissed -3 /18/68: strike to cause few fia: LIN Broadcasting -4 /29/68. 7/15/68. -4/8/68. network problems --4 /1/68. 8/5/68. 9/2/68: Logos Teleproductions AFTRA fines members who Center -7/29/68. FCC approves first $1- million FM sale - violate rule re- WDBN(FM) Medina, Ohio -4 /15/68. specting NABET picket lines at ABC - MacManus. John & Adams -2/5/68: MCA TV FCC extends for one year dual -language ex- 11/13/67. 11/27/67. 12/4/67. 1/15/68. -3/11/68, 4/8/68. 5/13/68. 6/10/68. 6/17/68. periment in Puerto Rico in which TV sta- AFTRA fires Conway: Wolff interim head- 8/5/68. 8/12/68. 9/2/68. 11/25/68: Manage- tion broadcasts English soundtracks for its 2/19/68. ment Television Systems-9/16/68: Memo- Spanish films over FM station- 7/29/68. Announcers at WOOK and WFAN-TV Wash- rex-11/11/68, 8/5/68: Meredith Broadcast- Use of FM subchannel for Muzak and Super- ington strike for AFTRA recognition - ing- 1/29/68. 9/23/68. 10/28/68: Metro- market Storecasting becomes issue In FCC 9/2/68. 9/16/68. Goldwyn-Mayer-1/22/68. 2/5/68. 4/22/68. review board action involving WPOW Inc. AFTRA moves for equal employment in 5/6/68. 5/20/68. 5/27/68. 6/10 /68, 7/22/68. and Functional Broadcasting- 10/14/68. broadcasting and related fields- 9/2/68. 11/11/68: Metromedia -2/12/68. 3/25/68. ABC may syndicate "progressive rock" music KFXM San Bernardino. Calif., Is damaged 4/22/68. 5/20/68. 7/22/68. 7/29/68. 11/4/68: service to FM's In addition to servicing by fire during period of dispute with Movielab-4/29/68. 5/6/68. 7/29/68: MPO its own outlets -11/25/68. AFTRA- 11/25/68. Videotronics- 2/5/68. 6/24/68: Multimedia Nonduplication: FCC approves one waiver, AFM membership rejects proposed new -4 /1 /68. 8/5/68: MVR Corp. -3 /4/68: Mu- denies four 10/28/68. three -year contract with radio -TV net - sic Makers Group-11/11/68. 12/16/68. Christ Church- Foundation falls for FM edu- works- 9/23/68. votes on new contract National General- 1/1/68. 2/26/68. 3/25/68. cational outlet in Washington- 12/2/68. 70/21/68. strikes networks 11/4/68, 11/11/- 6/3/68. 7/22/68. 7/29/68. 8/26/68: National International 68. 11/18/68. 11/25/68: strike- ends with Union Electric- 3/11/68. 7/29/68: National ITV pushes British color -TV conversion - new two-year contract signed- 12/2/68. Video Corp. -4 /1/68: New York Times - 4/11/68: BBC local -radio outlet needs New writers contract proposed in talks be- 4/8/68. 4/29/68. 7/29/68: A. C. Nielsen funds -1/8/68: major television mergers tween Writers Guild of America and the 1/8/68. 7/8/68. 11/11/68: North American- in offing in Britain- 2/26/68: impact of major networks- 10/7/68, and ratified- 32 (1968: A SPECIAL REPORT) BROADCASTING, Dec. 30, 1968 10/28/68. of ABC's radio networks, and each net- Replacement shows for 1968 -69 season: ABC's Unions and guilds join together to fight work will have affiliates advisory board - first change to star Tom Jones-- 10/21/68: runaway production-1/22/68; funds ear- 2/19/68. eight shows may topple at midseason- marked for runaway production by LATSE Goldenson declares ABC Radio will be In 11/4/68, 11 /11 /68, 11/18/68. -4/8/68; LATSE plans to fight foreign black In 1969-4/8/68; affiliate boards meet Dingell- Moss -Ottinger bill would regulate production /8 /68; Hollywood unites and praise concept1 /15/68: radio net- networks, strip them of ownership in many agains runawaysl --4 /15/68; runaway pro- works add affiliates-4 /28/68. 7/1/68; net- areas -2/12/68, 2/19/68. gram approved-5/6/68. works offer cross -service sales plan -6/3/ ABC plans for merger with ITT bring legal NABET representation rejected by news- 68; affiliates encouraged -6/10/68. maneuvering-9/4/67; ACLU files in sup- men at WGN -AM -TV Chicago-11/2/67. ABC Radio affiliations reach 900- 9/2/68; port of Justice Dept.- 9/11/67; Justice files NLRB examiner supports AFTRA in WISN- ABC restructures to strengthen profit - new attack -9/11/67, briefs -10 /9/67, 10/ AM-FM Milwaukee- U/27/67, 2/12/68. center concept In each division- 9/30/68; 16/67: oral argument-10/23/67, 10/30/67; NLRB rules engineers cannot be included in ABC -TV drops 90 minutes of midmorning ITT pulls out of proposed merger and proposed AFTRA unit in WTAR-AM -FM service after 10:30 a.m.- 12/16/68. Department of Justice's role in prolonged Norfolk, Va.-1/1/68. cliff- hanger may be harbinger in future Mutual files petition against ABC Radio with deemed 1/8/68: ap- NLRB arbitor says CBS must pay performers FCC, questioning four-network concept's transfers competitive- for radio spot promotion- 1 /1 /68. peals court drops ABC-ITT case -1/29/68. legality- 11/4/68, ABC's reply- 12/2/68. Howard Hughes bids for control of ABC NLRB examiner finds for union in WMAN ABC full quota 14 Mansfield, Oh10 -4 /11/68. acquisition of of radio with tender offer valued at $150 million NLRB rules for NABET in KLXA -TV Los stations completed -5/13/68. -7/8/68; ABC set back twice over Hughes' Angeles- 3/25/68. CBS sells majority interest in Toronto radio control attempt as court refused to re- Settlement possibilities of Directors Guild rep, retains minority interest -9/1/67. strain offer, appeal to FCC pending- of America strike against Association of CBS Comtec group formed -10/30/67: assigns 7/15/68; Hughes abandons fight- 7/22/68. Motion Picture and Television Producers two vice presidents to CATV-11/13/67; ABC complains to FCC that NBC -TV is bleak -4 /8/68: DGA delays strike against CBS Films becomes CBS Enterprises- wooing away its affiliates 1/22/68, FCC film producers-4/15/68; accord reached- 12/4/67; CBS -TV abandons idea of late - rejects -9/9/68. 8/12/68. night programing, 11/6/67, 11/13/67, will John Blair & Co. sets up radio "network " - All is not quiet on labor front, labor clinic beef up news-1/27/67, reverses field on 9/2/68. warned- 4/8/68. late -night programing at affiliates meeting Chet Huntley's private Interests in meat in- New threat to actors: runaway TV com- -5/20/68, and chooses Merv Griffin for dustry surfaces as Issue -9/16/68. mercials- 5/20/68. SAG earnings from TV commercials at record high- 11/25/68. NLRB advises KEWI Topeka, Kan., to stop alleged unfair labor practices against sta- tion's disk jockeys -12/9/68. AMPTP in new agreement recognizes Pro- ducers Guild of America as collective bar- gaining agent in field- 10/28/68. New York Federal District Court grants CBS request for joint arbitration with two unions-12/9/68. Liquor Advertising WCTU drops plan to invoke fairness doc- trine- 9/4/68; federally financed study indicates advertising taboos may hurt rather than help- 10/23/67. National Association of Broadcasters Convention dates set for 1972 and 1973- 1/29/68; new high for exhibitors In 1968- 2/12/68. NAB has topping -off ceremony for new head - quarters-6/24/68. building virtually all rented -11/4/68. Time restriction proposal of four commer- cials In program interruptions and three on station breaks approved by NAB TV board -1/29/68. Code authority Issues warning on use of commercials with news -type openings 4/1/68: publishes titles of feature film- commercials. reviewed and evaluated, as regular service- 7/29/68. Television code subscribers. plusses or minuses -1/1/68. 2/5/68. 2/11/68. Radio code subscribers added. lost -11/6/67, Government and public groups took more stations were compelled to air 11/27/67, 12/4/67, 1/1/68, 2/5/68. 3/4/68. aim on cigarette advertising in 1968. them, the result of FCC's application NAB TV code board urges acceptance of personal -product advertising 5/27/68, Shock value of public health antismok- of the fairness doctrine to such ad- eases standards on personal products- for ing spots was frequently registered as vertising. trial period- 9/23/68. spill -over of personal- product advertising money to radio Is 1969 start 8/12/68. FCC revives its proposal to permit public speculation- 9/30/68, cuts references to CBS Radio adds- emphasis on news -9/30/68: inspection of network affiliation contracts liquor in ads -10/7/68. Lou Dorfsman heads new design-adver- -9/23/68. TV code board recommends lifting ban on tising-Promotion unit- 9/30/68: Richard Representative Henry B. Gonzales (D -Tex.) hemmorhold remedies, feminine sprays. Jencks elected executive vice president introduces bill to empower FCC licensing but doesn't go along on bra -girdle models 12/2/68. - of networks -9/30/68. -12/9/68. CBS-TV would give minutes, not money, to Networks mull over joint establishment of Radio board OKs revised time standards for affiliates carrying network sports -5 /20/68. Washington representative - 11/7/68, single- sponsored programs. rejects but plan dropped because of stations' News posed amendment to give radio code "man- reservations-6/24/68. Washington TV stations oppose Justice De- -in-white" standard similar to TV's - Merle Jones leaves CBS-4/29/68. partment's subpoenas for film and tape 1/29/68; approves code tightening of gun - NBC's David Adams may accept "test retire- taken during civil disorders-5/6/68. sale advertising- 6/24/68. ment"-9/25/67, effected -8 /26/68. TV is riot scapegoat, NBC News's Bill Mon- Opposes proposed Commerce Department NBC-TV affiliates board of delegates discuss roe says-5/13/68; NAB President praises spectrum study -1/29/68: NAB board ap- split 30- second commercial acceptance radio -TV news coverage of April disorders propriates 5100.000 for spectrum space re- 12/11/67: President Goodman to affiliates:- -5/27/68: Vice President Humphrey cau- search. and $25,000 for study of local broadcasters have become "too accus- tions media on riot coverage -6/3/68; UPI measurement methodology-1/29/68. 3/18/ tomed" to federal restrictions-4 /1/68. survey gives high marks to broadcast cov- 68: proposes top -three TV channels of NBC -TV sets record in daytime business erage of civil disorders -6/24/68: Humph- UHF spectrum go to business radio as 7/1/68. - rey charges TV acted as analyst in spread- land -mobile solution- 1/8/68. and attacks NBC Radio's first rate Increase In more than ing disorders-7/1/68: answered by Wasi- land -mobile report- 1/29/68: hires Herman three years-2/26/68. 3/18/68. lewski of NAB 7/8/68. Land firm to study program diversity In NBC tightens reins on quiz programs, hires RTNDA sessions- analyze complexities of context of spectrum space -5/6/68. new attorney as overseer-11/25/68. broadcast news coverage, 1968- style- NAB asks FCC to simplify program -log NBC umbrella now Includes RCA Records - 7 /8/68. 8/5/68: RTNDA Freedom of Infor- rules -1/22/68, and FCC eases some - 12/9/68. mation Committee surveys degree of access 3/18/68. MBS explores station acquisition- 10/16/67; on local level-9/9/68. report cites aggres- Future plans of Television Film Exhibit to open Miami news bureau- 10/20/67: sive news reporting- 11/18/68. as adjunct to NAB conventions in doubt plans on-job training -2/12/68: film and Debate on free press -fair trial Issue- 1/8/68, 11/18/68. - production eyed by Mutual -2/26/68: elects Reardon group submits report-1/15/68. Networks Robert R. Pauley as president, Matthew J. and it moves through despite sniping of ABC Radio announces rates for four net- Culligan moved up to parent corporation, various groups- 1/22/68. 2/19/68. 2/26/68. works- 12/11/67; reps charge ABC Radio's 7/1/68, and resigns to form production 3/4/68. 3/11/68, 4/22/68. 4/29/68, 5/6/68, plan violates chain rules and anticompeti- and marketing firm-8 /19/68. 5/13/68. Judge Reardon recommends train- tive, seeks FCC decree -12 /18/67: ABC United Network plans comeback -9/4/67, ing in criminal law coverage for newsmen rebuts-12 /25/67; premiere with 600 sta- 9/11/67: internal dissension- 10/2/67: Rob- -5/6/68. Clifton Daniel of New York Times tions and new selling approach-1/1/68; ert Pauley, formerly with United Network, and Reardon debate-5/20/68. FCC gives It qualified approval by grant- could start new one 1/15/68. Judicial conference adopts news guidelines ing restricted waiver of chain -broadcasting New season starts -9/23/68.- 9/30/68, 10/7/68: for federal jury trials- 9/23/68; N.Y. Dis- rule- 1 /1 /68. critics take readings-9/23/68, 9/30/68, trict Court adopts new coverage rules, as- Reaction to ABC Radio's four-network serv- 10/7/68. suring fair trial and not infringing upon ices start -up varied. affiliations in top 200 CBS takes lead in ratings- 10/14/68, 10/21/68, basic rights of free press - 11/25/68. markets identified- 1/16/68: ABC Radio and then its see -saw between CBS and UPI's station count -4 /22/68: Dow Jones budget for four networks surviving econ- NBC: NBC -10/28/68. 11/4/68, CBS- 11/11/ offers daily stock -market news reports to omy cuts. news expanded -2/5/68: top - 68. NBC -11/18/68. 11/25/68, 12/2/68, CBS radio -TV-3/25/68. 8/5/68. dollar advertisers gained for one or more -12/9/68. NBC- 12/16/68. 12/23/68. FCC to adopt rule to shield stations from BROADCASTING, Dec. 30, 1968 33 five-year contracts with news wire serv- cost estimated at $20 million -6/17/68; cision on pay TV Issues if committee ices- 9/25/67; set for oral hearing -3 /25/68, affiliates wonder if funeral coverage was doesn't by end of 1968 -9/9/68; House but issue limp-5/13/68. overplayed -6/24/68; but TV committed group seeks new delay -9/16/68. FCC AP's member count -4 /29/68, AP voice to funeral coverage for ex- Presidents- adopts rules to limit pay TV to big mar- features begin- 9/2/68. 7/1/68, 8/26/68. kets one to a community- 12/16/68. Vietnam war coverage: Culligan of MBS News coverage of Czech crisis- 8/26/68. Pay -TV broadcaster. WHCT(TV) Hartford, urges "continuity" in Vietnam coverage - Three Miami stations accused by Florida Conn., plans new facilities-1/8/68; RKO 1/22/68; TV newsmen coverage of Vietnam citizens committee of biased reporting - General asks for second three -year exten- accelerates as war intensilted- 1/22/68; 4/22/68: they deny charges -5/6/68. sion of WHCT's pay-TV experimental op- TV newsmen take strong stands on Viet- Disk jockey Howard Miller sues WIND eration- 5/6/68; FCC grants extension- nam war-3/18/68. Chicago for $5 million after his suspen- 7/1/68. sion for on -air comments about Negro WHCT programming Is cut back-11/25/68. ABC News cutbacks, replacing full-conven- reaction to King killing- 5/6/68. WIND Subscription Television Inc. to merge with tion coverage with 90-minute nightly TV asks court to dismiss case -5/13/68; Joe Leach Corp.-9/9/68. summaries, cancelled weekly news pro- Pyne off KLAC allegedly for picking sides Polities gram, ABC Scope-1/22/68. in primary but station says it is Illness Political conventions: if both parties pick New York lottery poses news problems- 5/27/68. - same city, TV networks could save some 5/29/67 FCC says one must use own judg- Perils of broadcast journalism cited by $250,000 each -1/23/67; but they don't- ment-6 /19/67; NAB says it's OK to report Stanton and Schneider of CBS -5/20/68. 10/16/67; ABC News to program 90- minute winners -6 /26/67; rule change proposed - Cameras and microphones banned from nightly summaries in place of full con- 7/17/67, rejected- 11/13/67; FCC asked to Public probe proceedings in Chicago- - vention coverage -- 1/22/68: Democratic con- reconsider- u/21/67; FCC again rejects 5 vention in Chicago to cost networks more bid- 1 /1 /68; broadcasters ask for ruling, Iowa Representative Neal Smith (D) given because of short set-up time and other may go to court -3 /4/68, 3/11/68, 3/18/68. free time by NBC to respond to com- factors 2/5/68; accreditation to both con- FCC upholds its rules prohibiting broad- mentary by Chet Huntley regarding ventions-- 5/27/68: networks cover primar- cast of lottery news and advertising, even Wholesome Meat Act-6 /17/68; Senator les-6/3/68; conventions ready for radio - though lottery is state -sponsored -9/30/68, Hart recommends newsmen disclosure of TV coverage-6/17/68: but strike problems New York State Broadcasters and Metro- financial interests-7/15/68. snarl Chicago plans for Democrats -7/15/ media file appeal with U. S. Court of Ap- NBC News President William McAndrew 68, 7/22/68; compromise worked out peals-11/25/68, 12/2/68. dead at 53-6/3/68; Reuven Frank succeeds 7/29/68, and then new problems up to- WCBS New York new expansion- 10/16/67; -6/10/68, 6/17/68. Convention time -8 /12/68, 8/19/68. 8/26/68: KNBC(TV) Los Angeles opens 2% -hour Agriculture Secretary Freeman denied equal radio -TV ready with facilities, personnel early evening news period- 3/25/68, 5/13/ time over TV "hunger" program-6/3 /68: -7/22/68 broadcasters testimony taken 68; KNX Los Angeles adds virtually all program rerun and reaction added -6/17/ by Republican platform committee -8 /5/68, news-3/25/68; WBBM Chicago moves into 68. by Democrats -8 /26/68: radio-TV mass in nearly all -news format -4 /1/68; so does Ford Foundation grants for minority -group Miami for GOP convention -8/5/68; NBC KCBS San Francisco 4/15/68; KNXT(TV) training in mass media- 6/24/68; jour- and ABC happy over GOP convention cov- Los Angeles extends late -night news peri- nalism project at Columbia U. funded by erage ratings, but was CBS -NBC gavel-to- ods-6/10/68. foundation- 7/8/68. gavel coverage worth effort ? -8/12/68: Larger audiences for early evening TV news FBI men will no longer pass themselves off mobile news units ordered off streets by shows found in survey by Television Infor- as newsmen -7 /15/68. Chicago police on eve of Democratic con- mation Office -6/17/68. NBC cameraman lodges assault charges vention -8 /26/68. Westinghouse's KFWB is Its third station to against Cleveland police -8 /5/68. Ratings for Democratic convention coverage go all news-1/15/68, 2/26/68, 3/11/68. Edward W. Barrett resigns post as dean hold as in GOP's but reporting of manipu- KNXT(TV) Los Angeles updates newscasts. of Columbia journalism school- 8/12/68. lations and control measures promises commercials often become expendable- NBC newsmen roughed up in Sofia, Bul- change for future -9/2/68: post-Chicago 12/2/68; WTOP Washington plans switch garia- 8/12/68. fracas for radio-TV news focuses on cover- to all news in February 1969 -12/16/68; FCC to probe CBS's "hunger" documentary age- 9/2/68, 9/9/68. WGN Continental steps up national news- -10/28/68, congressional committee looks Presidential candidates: Minow would have 12/16/68. into issue- 12/16/68. them given free TV time -12/4/67: Nixon Vanderbilt University tapes news program- CBS's Salant charges government is "chin- ready for another round of presidential ing in library -type project-10/7/68. ning away" the First Amendment- 11/11/68. debates on TV- 12/4/67: McCarthy seeks San Francisco stations expand coverage of NBC's policy requiring news personnel to FCC help on equal time-1/1/68. 1/8/68: news as strike closes newspapers- 1/29/68; bare investments gets mixed reactions appeals to courts 1/15/68. 1/29/68. 2/5/68. in Detroit-6/17/68; in Washington- 11/4/68. - 2/12/68. 2/19/68: -court rejects McCarthy 7/29/68. Newsman loses job over slip of the lip on bid- 2/26/68. Lar (America First) Daily NBC News to program two -hour news on WBBM Chicago-11/4/68, says he'll enter presidential primaries- NBC -TV in January 1969- 1/15/68; Is Trial of Sirhan B. Sirhan to be on closed - 1/22/68. NBC's biggest program supplier- 2/5/68. circuit TV for news media's coverage McCarthy emphasizes radio in primaries Triangle Stations to use "think bank" under 11/25/68. 12/9/68. - -4/8/68: problems in McCarthy camp which specialists will be utilized for news Pressure builds in Congress for hearings on as to who is in charge of media placement commentary and analysis- 2/12/68. network news -12/2/68. -5/13/68: Rockefeller names Tinker as Secretary of State Dean Rusk and Secretary Special task force of National Commission agency -5/13/68; Humphrey to Doyle Dane of Defense Robert S. McNamara appear- on Violence indicts Chicago police for Bernbach- 5/20/68; McCarthy -RFK debate ances on Meet the Press stirred speculation August disorders at Democratic conven- called "joint appearance " -6/3/68: held, of "planned" programing by White House tion-12/2/68. 12/9/68. but near forgotten as RFK meets death - 2/12/68. Television journalism: a winter of crisis from assassin's bullet-6/10/68. WMAR -TV Baltimore request to film verdict judged by regulatory notice from FCC. Nixon names FSR as agency -6 /3/68: in court case involving former U. S. con- congressional committees. Chicago federal Rockefeller presses for debate with Nixon gressman from Maryland denied- 2/5/68. grand jury and for what is yet to come 6/17/68: Wallace apologizes to ABC News CBS News President Salant says CBS's full. in Washington- 12/9/68. after seizure of film- 7/1/68: Nixon says live coverage of State Secretary Rusk Newsmen speculate on Nixon news style as he'll debate -7/15/68: McCarthy names testimony before Fulbright committee as- he asks TV- camera blackout during news Gilbert Advertising-7/22/68: Humphrey - sured, unless some other network pro- conference -12/9/68 Klein says Nixon will McCarthy debate considered -7/29/67. but vides it- 3/4/68, NBC News covers in full, Increase news sessions- 12/16/68. nobody rushes -8 /19/68, finally scratched CBS presents special report-3/11/68, 3/18/ Instant news special on WCBS New York -8/26/68: George C. Wallace wants cover- 68. 12/9/68. - age of his third party "convention" TV coverage of news elicits pros and cons Illinois attorney general asks NBC and CBS 8/5/68: Nixon accepts CBS offer for TV- at Columbia U. news panel -3/18/68. to hold on to tapes and film of Demo- debate -8 /12/68. Network news operations in 1968 will cost cratic convention coverage -see possible Humphrey changes agencies handling his even more than expected-3/25/68, 4/8/68; move against alleged "biased reporting" campaign- 9/16/68: CBS refuses 30-minute highest ever-11/18/68. 9/2/68, 9/9/68: Metromedia provides time- order from McCarthy because of lack of USIA's Marks bids Red China send its in- for Mayor Daley show-9/9/68; networks information- 9/30/68: Nixon makes tapes formation -media specialists to U.S. to subpoenaed for tapes and films of Chicago for CATV-10/7/68. cover presidential elections- 5/6/68. coverage-9/16/68. uproar over Chicago Elections: a night of endurance -11 /11/68. Metromedia committed to becoming major continues, as federal grand jury is im- Political buys: They start early-6 /24/68: news force in television-4/22/68, 5/6/68. paneled-9/16/68. 10/21/68. Stanton rebuts Nixon starts national campaign even be- 10/14/68; FCC rebuke of Metromedia in- Chicago critics and Salant tells govern- fore national convention nominates him - volves editing of shows featuring inter- ment agencies to keep hands off- 9/30/68. 7/22/68: Humphrey's $1- million preconven- view of White House aide Roche-7/29/68. CBS holds special meeting on convention tion network TV campaign-8/5/68: Mc- Capital Cities and Fairchild Publications coverage -10/7/68. Carthy radio "testimonials" campaign in organize Fairchild Broadcast News Service FCC asks networks to comment on com- California- 8/12/68: Nixon -Agnew on CBS - -12/9/68. plaints over Chicago coverage -9/16/68, TV and NBC -TV. George Wallace on NBC- KSTP -TV St. Paul -Minneapolis will appeal CBS says FCC ought to defend and not TV- 8/26/68. a contempt-of -court citation arising out question- 10/14/68. ABC defends coverage ABC -TV reports Nixon buys -9/16/68: World of Its coverage of murder trial-3/25/68. -10/21/68, as does NBC- 10/28/68: Cron - Series spots OK'd- 9/30/68: broadcast ad All- importance of electronic journalism kite defends TV's objectivity- 10/7/68: candidates theme of NAB convention. as LBJ delivers probe by House Investigations Subcommit- high of $50mllio n10 /1/68; Kleinde-Klein retirement-peace tee on news bias is possible- 11/25/68. hf 4irecord feeler speech on networks scribes candidate's broadcast strategy and then appears at convention in wild Elections: night of endurance for newsmen 10/21/68. Humphrey and Wallace line up- week for news -on -air including also kill- -11/11/68. time on ABC -TV- 10/28/68: campaigns ing of Martin Luther King and racial LBJ's stop -bombing message inadvertently are costliest in history-11/11/68: Republi- unrest that followed-4/8/68. scooped by WNDT(TV) Newark. N. J.- can's spot draws fire. GOP withdraws ít- Broadcasters emerge with esteem in storm- 11/4/68. 11/4/68: pre -election buys pre -empt shows iest coverage period In history of radio-TV, Pay Television -11/4/68: TV is main medium used by Including $5.65 million in preemptions and FCC proposes rule on national system of Nixon in campaign -12/16/68. another $1 million for added personnel- pay TV endorsed by labor, opposed by Storer cuts price of political ads 25 %- 4/15/68. producers -9/18/67: to be slated for hear- 9/30/68: Taft Broadcasting urges political More coverage commitments for networks: ing by House Communications Subcom- TV ad codes -11/4/68: California candi- start of Paris peace talks- 5/6/68. 5/13/68. mittee- 9/25/68: probe held -10/9/67. 10/ dates disclose spending- 12/16/68. FCC Chairman Hyde calls on broadcasters to 16/67, 10/23/67: FCC urged to delay de- Netvnrks give equal time to Republican assume part of responsibility of unifying cision- 11/13/67. 11/20/67. leadership to reply to President Johnson nation-6/10/68. Congress flooded with mall opposed to speech- 12/18/67: Harry Ashmore critical Network coverage: the primary is one area further FCC delay on nationwide test of of equal time rule-1/15/68: Democrats --- 6/3/68, but big effort is concentrated on pay TV- 7/8/68. 7/15/68: resolution to want to respond to GOP on CBS. Stanton events surrounding the assassination of delay for another year -7/29/68. and off rejects bid- 1/29/68. Senator Robert F. Kennedy with 200 hours until September -8 /5/68; FCC tells House News Election Service- extends coverage to of network coverage recorded-6/10/68; Commerce Committee it will consider de- state primaries-1/22/68. readying for Nov. 34 (1968: A SPECIAL REPORT) BROADCASTING, Dec, 30, 1968 5 elections-8/19/68. show when confronted by double agent for rud Productions plans special- 11/20/67: CBS's Shakespeare joins Nixon campaign FBI-8 /5/68. Pam Enterprises increases Florida feature organization-6/24/68. Programing production- 11/20/67; Taft and Nicholson- Group broadcaster Gordon McClendon an- Muir TV production -3 /1/68: groups pro- nounces candidacy for Texas governor Instant viewer -opinion poll-10/2/67, draws duce specials as co-oD-4/29/68: Golden 1/8/68. - 50,000 votes in 11 cities- 10/16/67; other Eagle co-production plans -6/17/68; Hunt- Democratic candidate LeRoy Collins turns stations join-11/6/67; court orders phone ington Hartford plans one hour variety down TV debate in Miami- 5/27/68. company to continue service to WLBW -TV show -8 /5/68. Prediction that 1968 will see emphasis heavier Miami for QOD- 10/9/67, catches on fast - New What's My Line? on TV-5/20/68. than ever before on political campaigns 11/6/67. station defections- 1/1/68, 1/22/68, Networks plan second season shltts- 11/11/ on broadcasting -4 /1/68. 1/29/68. 68, 11/18/68. Ad man Frederic Papert's personal observa- FCC asks stations to tell audience how poll NBC -TV in new season will schedule 90- tions on political ads-4/1/68; and those of works -5/27/68. minute weekly The Name of the Game in Robert E. Alien -8 /26/68. New Season started, ratings, critics (see prime time- 1/29/68, has $10- million budg- Supreme Court will review libel case in- networks). et -4/15/68. volving 1962 political speech on WAFB -TV "The Birds" movie sets new rating high Television networks speed plans for fall sea- Baton Rouge-1/29/68. -1/22/68: ABC identifies 32 features for son-2/12/68, 2/19/68, 3/4/68. 3/11/68. AAF's code on political advertising based on 1968-69 season -2/5/68: W7 offers pack- TVQ and TV Stations Inc. give predictions code on business advertising- 2/12/68. age of 30- 2/5/68: NBC officials indicate of winners for 1968-69 season-4/8/68. CBS-TV plans to waive compensation for that unlike ABC and CBS, It's staying out Spanish- Americans protest treatment on TV political conventions, election coverage of movie -making business -3/25/68: ABC - -8/19/68. finds affiliates up In arms-4/1/68: CBS owned stations in major contract for films Bell Telephone Hour to leave network TV as reconsiders after lively session with affili- from 4l'î- 3'25!63: ABC pap, $20 million regular fare: will move to radio -3/25/68. ates-4/8/68: modifies plan /29/68. 5/6/ KHJ -TV introduces "Tempo" format of lo- 68. 1 cal -live programing- 12/11/67: new radio Theodore C. Sorensen. former JFK special show with Bill Cosby may be harbinger of assistant, calls for suspension of Sec. 315. future entertainment production by star suggests networks provide eight prime -TV and his production company- 2/12/68. hours free -1/29,68. Ford Motor Co. $500.000 purchase of Woroner President Johnson's withdrawal from 1968 Productions computerized, mythical boxing presidential race sets off network and other bout programs said to be one of largest petitioning before Congress for suspension buys in history of radio syndication - of Sec. 315 equal -time rule --4 /8/68, 4/29/68. 3/25/68. 5/6/68. 5/13/68. 5/20/68: before Senate CBS-TV's Griffin show set for August 1968- committee-5:27/68: passed by Senate 10/28/68. 6/3/68: falters in House-6/10/68: House- NBC -TV sets Debbie Reynolds for 1969 -70 Commerce Committee Staggers not push- season -11/4/68. ing on Sec. 315-7 /1/68. holds session with Hughes Tool to buy Sports Network-9/2/68, no action-7;'22'68. 7/29/68. 9/16/68: Hughes RKO tie -up ?- 12/9/68: Candidates go on record with CBS on Sec. Taft Broadcasting purchases Fouad Said 315 -5/20/68, and Representative McCor- Productions- 9/23/68: David Wolper buys mack (D -Mass. ) in favor of suspension back movie production -10/14/68. and 6/17/68: panel calls for Sec. 315 modifica-- Metromedia Producers replaces Wolper as tion- 4/15/68: and equal time issues comes Metromedia's TV production arm -10/28/ up in CATV field. but Is resolved -4/15/68. 68: Harris and Alexander buy out National FCC won't rule on Wallace coverage -9/2/68: General's interest in NTA-10/21/68: Humphrey actively supports equal -time Chuck Barris Productions goes public suspension- 9/9!6S: prods for debate with 10/28/68: MGM picks Louis F. Polk Jr. as- Nixon -9/30/6$. president- 12/16/68. New network offers of time for candidates' Nixon "cabinet show" plays to big TV audi- debate -9/2/68. Nixon says no to offers ence- 12/16/68. 10/28/68. - Stations hear advice on music play -spend House Commerce Committee suspends equal more time on records, less on popularity time rule- 9/16/68. 9/23/68. 9/30/68. 10/7/ charts -12/16/68. 68: clears House but not Senate-10/7/68. Hallmark Cards -Arena Productions to study 10/14/68. shortage of TV writers- 10/7/68. Representative Gurney debates Collins on Four Star International Indicates production ETV in Florida 9/23/68. expansion plans -11/18/68. Metromedia provides- time for Mayor Daly TV pot party at WBBM-TV Chicago -1/15/68: program on Chicago violence-9/9/68. 9/16/ probe by FCC indicated-3/25/68: but 68. 9/23/68: will give "reply" program to Capitol Hill probe unit holds closed-door Mayor Daley's documentary -9/23/68. pro- session first-4/22/68. House group hearing gram set-12/16'68. NBC's 'Julia' (Diahann Carroll), the -5/6/68. 5/13/68. 6/17/68, 6/24/68. CBS Time is extended for candidates to make use asks for full open hearing. FCC was to of time under Sec. 315 -10/28/68. first Negro family situation comedy, take up May 4-4/29/68. but resumes hear- Commercial networks' political coverage en- promptly escalated straight into the new ing schedule much later -7/29/68: FCC ters Hoving controversy-10/28/68. gets House data-8 /12/68: sets hearing - Stations which do not pay ad agency com- season's top -10 shows. 8/19/68. 9/2/68. 9/16 /68. 10/14/68. 10/21/68; missions on commercial advertising need PBL 'pot' show may be probed -12/9/68. not pay them on political advertising. FCC Breach-of-contract award by Los Angeles court to of Queen for a Day rules -10/14/68. for 23 20th Century-Fox features-8/5/68: producer - WJHC-TV Panama City, Fla.. case: FCC feature-film package 4/1/68. says political candidate has leeway in ask- MGM syndicates 145 - Daytime TV game and audience participa- ing others to join him In use of equal time 8/12/68. tion shows make resounding comeback in under 315 -9/30'68. Westinghouse Broad- Benton & Bowles' report predicts double network TV- 1/8/68: Screen Gems plans casting challenges ruling- 10/28/68. features may be on the networks- 2/12/68: more daytime shows- 2/5/68: CBS-TV Networks expect slow -up In vote -projection W7 offering big bundle of recent movies makes changes. as NBC -TV moves up in plans because of three major contenders to TV networks-3/11/68: Various new daytime audience -6 /10/68: housewife for presidency- 10/14/68. plans ready for movie" forms head toward TV in 1968-69 stimulated by daytime TV-7/15/68. vote counting election night- 10/28/68. and 1969 -70 seasons-4 /1/68: W7 to move Talk- variety program format in syndication 11/4/68. into network TV production -4 /29/68: -2/26/68: Metromedia to produce Donald AFL -CIO has clearance problems to Its paid NBC -TV considers sequels to movies made O'Connor Show -7 /1/68. political advertising- 10/21/68. FCC re- especially for TV- 8/5/68. Krantz Films formation of TAPE /NET to sponds- 11/4/6$. American International acquires Screen En- produce and distribute for TV syndication As election draws close. FCC is swamped tertainment films- 9/2/68: Wolper eyes -3/11 /68. with fairness issues- 11/4/68. features -9/2/68: Walter Reade has new ABC-TV's reported buy of The Survivors for 26-film package- 10/21/68: CBS buys 1969 -70 may be most expensive one -hour Professor Roscoe Barrow proposes legislative Screen Gents' 19 -movie package for $17 serles produced for network TV-4 /1/68. revision of Sec. 315- 11/18/68. million- 11/4/68. ABC-TV denies plans for fall cutbacks of WAME Miami told by FCC to stop carrying Network program chiefs suggest movies may prime-time political spots aimed at Bahama Islands - be losing TV appeal -10/28/68: study /3/18 /68: adding 4/8/68. blames ratings slippage of network movies third movie night in 1969 -6/3/68: ABC-TV AAAA issues manual and code of ethics on to campaign pre- emptions. too many mo- severs contract with QM Productions- political advertising -4 /22/68. vie nights- 12/16/68; CBS asks Universal 8/5/68. goes to court in ABC suit and QM How the candidates consider radio -TV -4/28/ for a minimum of three new features counter suit-8 /26/68. 68: Fair Campaign Practices Committee 12/16/68. - General Artists and Creative Management studies show newspapers and broadcasters ABC -TV plans 90- minute morning variety Associates merger agreement in what may about alike in media policies on handling show- 1/8/68: advertisers interest noted become biggest talent agency in the world last -minute campaign charges- 5/6/68: RFK as program begins -3 /11/68: ABC-TV drops -3/18/68: MCA -Westinghouse merger pro- wonders how much networks made during Dick Cauett Show-12/2/68: Third Reich posed-8/5/68. Dept. of Justice slows it- Indiana campaign and says campaign tab in three nights seen as keystone of specials 11/4/68: National General Corp. and War- would be reduced by 80% if TV made time on ABC-TV-3/4/68. ner Brothers-Seven Arts merger-8/19/68. available as public service -5 /13/68: Twen- Other news of specials: $100 million in reve- 11/25/68: Norton Simon acquisition of tieth Century Fund to study '68 campaign nues seen as networks draft 300 specials Talent Associates -8/26/68. costs -5/27/68. 6'10 /68. for 1968-69 season -1/8/68: McMahan -Black Westinghouse Broadcasting's three- and -half- Former White House news aide Bill Moyers production of specials -5/6/68: record vol- hour study of the racial crisis of the cities. points up LBJ's failure to communicate ume of TV specials in 1968 -69 season One Nation indivisible -3/18/68, 5/6/68. through TV-5!6'68. 5/27/68: CBS's list released- 7/1/68: Uni-- $/20/68: WBC gets good reaction, ratings FCC Commissioner Cox message to radio: versal TV turns to one -hour specials to program-5/27/68. more political news -5 /13/68. 8/19/68: WBC's one per week-9/2/68: - McGowan- Storer settlement on Little Hobo NBC -TV halves price of minutes for political ABC. Truman Capote Fallout- 11/4/68. TV series suits -8 /19/68. advertising placed Aug. 1 to election day - new production firms-Ilson /Chambers and Julie Andrews gets up to $1 million payment 8/22/68: FCC questionnaire to stations for Winters /Rosen -making specials-11 /25/68. for two shows-5/6/68. information on political timebuys made- Scripps- Howard /WGN Continental Produc- Probe investigative programs on KMBC -TV 7/22/68. tions formed to produce TV films for syn- Kansas City. Mo., lead to Jail reforms Presidential and vice presidential candidates dication -11/20 /67. 90-minute John Gary 3/25/68. - of Communist Party walk out of TV talk Show prepared-3/18/68. 5/6/68: Bill Bur- TV syndicators predict 1968 sales will rise BROADCASTING, Dec. 30, 1968 35 "comfortably," cited are more UHF sta- down in TV market reports-2/26/68: way yet to come in Washington- 12/9/68. tions. local pre -emption of network shows to truce on ARB methodological dispute Sports -3/25/68. following meeting with SRA and TVB- Advertisers: American Airlines invests $3 President Task Force on Telecommunications 6/3/68: dissent continues -6 /24/68: NAB million In sports- 1/22/68; Getty Oil em- hires SDindletop Research to study TV- asks ARB to drop charges until validation phasizes TV sports-1/2/68: Atlantic - program diversity-4/22/68. studies can confirm reliability- 7/8/68. Richfield big sports sponsor on , West Programs with Negro themes develop in TV: FTC continues to probe suspected misuse of Coast -2/26/68: Shell buys 40-50 markets NET plans-4/22/68, 6/3/68: late night ratings by stations in promotion, advertis- for Wonderful World of Sports -3 /4/68. phone conversation show, Night Call, to ing-10/2/67. Baseball: Atlantic -Richfield to sponsor Oak- bridge gap between whites and blacks in- Spanish audience -measurement problems get land Athletics on radio-TV for five years troduced by Methodist group --4 /2/68.6/3/ priority at BRC and FTC-10/30/67. -11/20/67: Angels' radio sponsors sign for 68: ABC News sets six -part series on urban AAAA plans to drop BRC membership - three years -12 /4/67: New York Yankees crisis. joining news organizations of CBS 12/11/67. boost rights -1/22/68: World Series may and NBC for series on cities -5/20/68: ARF President Sherwood Dodge Indicates have night game in 1969 -2/19/68: Special: Westinghouse schedules 65 -part TV series foundation will review differences in rat- rights over $31 million- 2 /19 /68: -KVI on American Negro -11/11/68. ings produced by various research tech- Seattle gets rights to city's American NBC -TV readies British import. The Strange niques- 1/22/68: draws fire from McGan- League club-4 /1/68: American League Report for January 1969 start-6/17/68. non- 1/2/68. split brings question on televised playoffs Atlanta listeners protest to FCC over plans Sampling errors claimed In ratings based on -6/3/68: San Diego basics in publicity of new owner of WGKA -AM-FM to change special telephone coincidental survey con- from National League franchise-6/3/68: from classical to middle -of- the -road music ducted by C. E. Hooper Inc. -3 /18/68: San Diego radio-TV contract-8/12/68: Ma- -5/20/68: station stands pat-6/10/68, sale 4/1/68: Hooper may offer TV rating service jestic Advertising obtains broadcast rights approved as FCC avoids music-format issue -4/1/68. 7/29/68. starts it Sept. 15- 9/9/68. to baseball's Kansas City Royals-9/30/68: -9/2/68, citizens group enters plea Stations In Los Angeles and Atlanta report- White Sox files suit in Chicago against 10/28/68. - edly broadcast spots telling viewers how WMAQ Chicago. charging failure to fulfil "Violence" in television, other media. grows to fili in ratings diaries --4 /8/68. 4/22/68. broadcast contract -10/7/68. as Issue in aftermath of assassination of W. R. Simmons & Associates Research Inc. Basketball: NCAA basketball playoffs o Senator Kennedy-6/10/68. 6/17/68. 6/24/68. to begin new diary -based weekly network Sports Network- 3/4/68: NBC -TV get 7/1/68: McCall Corp. forum on TV violence TV service- 6/17/68. rights to championship tournament-4/15 -7/29/68: mothers group complaint lodged Advertising agency media people call for 68: KKMo -1 ' San Francisco signs for fly against Commissioner Johnson's remarks methodological study of television ratings year rights to basketball's Oakland Oak at McCall meeting -8 /12/68. In search of "individual viewer" data 10/14/68: Sports Network signs 100- statio Advertisers react to issue of TV violence. 8/12/68. - college basketball lineup- 10/28/68. some ANA members withdraw from shows Wide discrepancy occurs In Hooper -Nielsen Billard show sold to Piel's- 1/15/68. portraying excesses -7/8/68: Benton & national -TV data -11/4/68. Boxing: ABC-TV buys rights to Benv- Bowles issue list of 57 syndicated shows Broadcast Rating Council accredits several nuti- Grillith middleweight bout- 9/4/67' put off limits by General Foods to avoid research firms-11/11/68: raps hypoing of broadcasters in on International Boxin: associating advertisers with programs con- ratings -12/9/68. League- 4!2/68: Price- Roberts first taining violence-7/29/68. Space Communications show is boxing bout -4 /2/68: SNI sched Democrats in Chicago debate violence issue. Comsat plan for domestic-satellite program ides light heavyweight bout-5/6/68 delete call on FCC -9/2/28: Federal judge opposed by Ford Foundation- 9/25/67: radio's Ali -Time Heavyweight Champion delivers warning- 9/2/68. Hoover of FBI FCC staff processing pilot nrnposal- ship Tournament well received- 10/9/67 denounces portrayal- 9/27/68. 10/23/67: many problems. EIA hears - other such series to be added-10/16/67 Representative John M. Murphy (D- N.Y.). 10/30/67: Comsat rate study delayed until over 20 stations lined up for Foster -Roust chief sponsor of House resolutions calling 1969 -2/19/68: satellites used almost 210 bout -8/26/68. for full -scale FCC probe of TV program- hours in 1967. Comsat reports -4/8/68. Football: ABC-TV renews NCAA colleg= ing. cites increased incidence of violence Engineering study estimated six synchronous football for 1968-69 season- 1 /1 /68: Mutual 7/8/68: Senator Pell (D -R.I.) urges broad-- satellites broadcasting direct to home re- acquires radio rights to Army -Navy gam casters finance independent study on vio- ceivers in future -3 /4/68. -9/25/67. Notre Dame football-1/15/68, lence-in-TV programs -8 /12/68: Hollywood McCall's seeks use of satellite channels to 120 stations sign for Notre Dame games goes gun shy-8/19/68: trends in West produce and relay TV shows-7/15/68. 7/8/68: 115 NFL games scheduled on CB Coast production Is away from violence. Space broadcast facilities proposed by scien- TV- 4/22/68. announcer lineup -4 /29/68 Paramount schedules "nonviolent adult tist-engineer group- 8/12/68. Giants sold out on WNEW -3/11/67: tw . western "-8 /26/68: government task force Small "bonanza" to Comsat as 40 hours thirds sold on own network -4 /29/68: Sa on mass media studies violence -8 /19/68. scheduled over 10-day Period in TV cover- Diego Chargers sign with UHF-4 /1/68 Violence issue grows (see Broadcaster-Gov- age of Czech crisis and Pope's visit -8/26! Cleveland Browns sign with WHK-4 /1/68 ernment Relations). 68. ABC-TV reportedly to get Sugar Bowl Westinghouse Broadcasting sets programing Plans set for Apollo 7 launch. with TV NBC Gator Bowl- 9/27/67: Rose Bow expansion. realignment of staff -5/27/68. aboard -9/2/68. TV provides high moments dressed up for color- 12/11/67: Sun Bow Valenti reports drop In amount of film pro- In shot-10/21/68. 10/28/68: Apollo 8 cov- to CBS -TV-3 /4/68: Super Bowl rating duction for networks -7/1/68. erage is prepared by networks-12/9/68. 1/22/68. 5/6/68: Nielsen confirms rating Madalyn Murray O'Hair negotiates lecture 12'16/68. 3/4/68: Sportsfilm Inc. syndicating footbal appearances. called The American Atheist, PBL uses Lan! Bird. in what Is said to be films -11 /13/67: NFL Films series debut on KTBC Austin. Tex. -6 /3/68. to be fol- first noncommercial use of that satellite -6/10/68: Syndicators' football shows fo lowed by clergymen broadcasts- 6/10/68: 12/2/68. - 1968 -8/12/68: Rights costs ride escalator program activated public complaints to FCC approves Comsat role in construction of 1/15/68, special: rights go up -8/12 /68; FCC-8 /26/68. four new satellites to be owned by ITSC- Eastman Kodak sponsors The Professiona American Cancer Society turns heat on smok- 10/14/68. -1/22/68: R. J. Reynolds signs for NF ing in programing. writing networks about Hughes gets contract for Intelstat IV-- -2/12/68: L&M reduces football ads-2 study ACS conducted -7/1/68. 10/28/68. 19/68: FCC denies pleas to investigate tw . FCC's programing- reporting form causes new ABC says broadcasters should share in own- station football feed contract -1/15/68: anxiety over public notice -7/15/68: Budget ership of domestic communications satel- high school group protests Friday nigh Bureau asks to use good offices between lite system-10/28/68: broadcasters may be pro games -5/13/68: Football seen resha. FCC and broadcasters for meeting on issue included in pilot domestic system-11/4/68: ing TV's profile: Heidi special starts o -7/29/68: compromise worked nut-8 /5/68. Comsat factors negotiation with networks NBC -TV's Jet -Raiders' final -minute cut; 8/19/68. -11/18/68: ITT sells bulk of Comsat stock. tans fired. NBC apologetic-11 /25/68: S United Artists consolidates feature film and gives up seats on board In policy spat plans coverage of three college howl game program divisions into United Artists 12/9/68: FCC talks about 336 me spectrum- -12/2/68: Football Commissioner Rozell Television- 8/19/68. space in satellite -to -home broadcasting - suggests expanding TV game coverage t. W7 sued by Cary Grant and others for al- 12/2/68. Monday night in 1970 -10/7/68. legedly using blockbuster movie to sell UN may look Into direct broadcasting to Golf: ABC-TV "1968 Golf Galaxy" virtual) package to TV- 8/26/68. home sets from satellites-11/18/68. sold out -11/20/67: all sold out to 1í FCC amends rules on station record keeping Special Reports sponsors -4 /2/68: ABC gets IISGA fo regarding program sponsorship or source During 1968 BROADCASTING published special three years-1/15/68: SNI signs sponso material- 12/9/68: Marcus Cohn law firm reports on: baseball broadcasting outlook for New Orleans tournament-4 /15/68 asks clarification- 12/19/68. for 1968 season -2/19/68: broadcast spec- ABC-TV signs with PGA- 6/10/68: PG AT &T's three -part series on urban -crisis trum and allocations- 7/22/68: equipment split won't affect contract-8/19/68: N.Y problems on NBC -TV- 9/9/68. shown at NAB convention -4/15/68: foot- PGA tourney set by Sports Telecast -9/9 Screen Gems and Columbia to merge -9/23/ ball broadcasting outlook for 1968 -69 68: ABC-TV sells 85% of PGA packag 68. 12/2/68. 8/12/68: Perspective '68- 1/29/68: Republi-- 12/2/68. FCC reopens proposals for network program can national convention coverage -8 /12/68: Hockey's TV-radio rights cost $12.8 mil ownership limitation- 9/16/68. 9/23/68: TV syndication -3/25/68. lion -10 /9/67: ratings show yearly in CBS and NBC ask for time to comment on The conglomerate 1s emerging In broadcast crease -7/8/68. rulemaking-10/21/68. FCC grants exten- ownership as part of U.S. trends to merger Olympics: ABC-TV sets schedule for Win sion- 10/28/68. and diversification- 12/2/68. ter Olympics coverage- 12/25/67. sponso Bill Cosby and NBC -TV sign $15- million deal What's coming up in TV- network program- ship sold out -1/15/68. Lincoln -Mercu -9/23/68. ing in 1969 -70 season -11/4/68: are TV full radio sponsor on NBC -1!2/68. For Ownership of NBC-TV's daytime serial. movies losing their audience appeal? - happy with TV ratings-3/18/68: ABC- Days Of Our Lives, is In legal dispute 12/16/68. hopes to minimize disruption of fall pr . 11/25/68. - Aggressive reporting. respect for facts an- graining with Summer Olympics- 4/1/68, Johnny Carson obfeets to late start of To- swer access problems -an RTNDA survey Lincoln- Mercury signs for NBC Radio coy night show -9/16/68. -11/18/68: survey of congressional seats erage -4/15/68: Fllmex gets Mexica KPFK(FM) Los Angeles broadcasts racy up for contention in 1968 elections shows Olympic contract-4/22/68: Summer Olym Murray Roman album -10/28/68. prospects of little change In situation for Pies schedule -6 /3/68: 9/16/68. Radio Advertising Bureau the broadcaster -oriented-10/28/68: 90th Soccer: CBS-TV buys second season of Na RAB announces computer study to aid buy- Congress record in broadcasting Is re- tional Professional Soccer League weekend ing- 5/20/68. viewed- 10/28/68. games -10/30/67: revamped league wants Small market advisory committee expanded TV-spot television Is media leader in 1968- to renegotiate contract -1/8/68: Cleveland -4/8/68. 10/7/68: Independent TV stations increase CATV gets soccer games -5 /27/68. RAB President projects radio trends in year audience shares -10/14/68: Television Sta- Tennis serles planned by ABC Films- 1/8/68. 2.000 -- 4/2/68. tions Inc. forum ponders future TV prob- Representative MacDonald (D- Mass.) sug- Record budget approved by board -11/25/68. lems- 10/21/68. gests networks obtain advisory opinion Ratings New products: Radio-TV whet consumer ap- on collectively refusing contracts with American Research Bureau reorganizes - petite- 11/11/68: television journalism: a blackout provisions -10/16/67: CBS-TV broadcasters question variations in ARB winter of crisis judged by regulatory no- drops Sports Spectacular after eight years data-1/1/68: ARB holds seminar In Wash- tice from FCC. congressional committees. -12/4/67: MPO forms sports syndication ington to defend Its increased data break- Chicago federal grand jury and what is arm -7/1/68. 36 (1968: A SPECIAL REPORT) BROADCASTING, Dec. 30, 1968 Station Representatives Reports of sales successes in television: UHF's refused added time for construction Blair Radio association with Keystone Barney's (clothing)-4/2/68: Coffee Pro- permits In FCC shakeout of dormant UHF Broadcasting System to sell spot on "net- motion Committee- 10/16/67: International CP's -6 /3/68. 7/29/68. 8/5/68. work" basis-8/5/68. Coffee Organization- 11/20/67: Institute of FCC's proposed rulemaking for sharing both Robert E. Eastman and Co. drops its East- Life Insurance -5/20/68: Jeno's Pizza Rolls ends of UHF portion of spectrum for land- man TV subsidiary- 1/29/68. -4/22/68: Texizé s K.R (spotremoverl- mobile radio users -7/22/68: Commissioner Frank Headley announces early retirement 10/23/67: Von's Grocery Chain- 5/20/68: Lee's dissenting - 7/29/68: All -Channel at H -R: Dwight Reed. Edward Shurick Insurance Co. of North America- 10/28/68: Television Society in Opposition -8 /26/68. and James Alspaugh figure In realignment Mogen David Wine -11/11/68: Olympic ACTS wants land -mobile violators exdosed- -3/4/68. Airways- 9/16/68. 9/9/68: Firestone urges ACTS to oppose Agencies' data requests complicate station Tall Towers FCC ruling permitting commercial origina- rep's workload. according to TVAR study WBTV(TV) Charlotte. N.C., plans to build tion on Greensboro, N.C.. CATV system - -3/11/68. tallest tower in the U. S.-4/29/68. 9'8/68: ACTS asks FCC to act on CATV rep Chicago's importation issue- 11/4/68. Petry will four New York suburban TV tower project awards instal- Commissioner Robert E. Lee says UHF'S radio stations selling as group -5/13/68. lation to RCA-8 /5/68. ought to get maximum protection against Tele -Rep formed by Chris-Craft -8 /19/68. Washington. D.C., stations drop plans for CATV competition but not indefinitely in John Blair & Co. sets up radio "network" - 1.220 -toot tower-10/21/68. nongrowth areas- 9/30/68. 9/2/68. Television Bureau of Advertising Tribune Co. plans to buy UHF CP in Metro -TV drops its own UHF (KNEW -TV) President Cash advances suggestion that Buffalo. N.Y.- 10/14/68: Taft Broadcast- in San Francisco to take Cox's VHF - TVB might be better financed by percent- ing's $4.5- million purchase of WIBF -TV 9/16/68. KNEW -TV appoints Hollingbery age of sales instead of membership dues Philadelphia Is record UHF buy -10/21/68. -9/30/68. 4/8/68. - Sol Schildhause. chief of FCC's CATV task Progressive rock media reps "progressive UHF force. suggests federal aid to UHF as way rock" stations -9/23/68. to resolve UHF-CATV regulatory struggle Ail -Channel Television Society (ACTS) calls -11/18/68. Avery -Knodel separates New York TV sales on Congress -9,/25/67. asks FCC staff Into east and west divisions- 9/30/68: to arrange FCC advises that committee for the Full meeting with set makers to get better Development of Ail -Channel broadcasting Edward Petry & Co. splits TV department UHF tuners- 10/16/67. into two units- 12/9/68. has completed its mission. If committee All -Channel group critical of local ratings - agrees. it will be disbanded-12/2/68. Adam Young -VTM absorbs National Tele- 12/19/67. and of FCC's land- mobile group Vandals, Damage vision Sales- 10/28/68. -1/29/68: joint industry- government all - Ropped wires. stolen frequency crystal Eastman and Southern Broadcasting merger channel group wants limit on number of put New York off air-8 /18/67, Is set -10/28/68. network affiliations TV stations may have 12/11/67.WBAI(FM) Stations Representatives Association in FCC -9/25/67: hits FCC CATV procedures - Dynamite blast delays sign -on of KXLW complaint attacks station group owners 12/11/67. and Commissioner Bartley rebuts Clayton. Mo.- 7/29/68. WSLA(TV) Selma, that represent stations other than their -12/25/67. so do CATV's-1/22/68. Ala.. leveled by fire after threats by dis- own- 11/4/68. 11/25/68: RKO radio reps Sonderling purchase ofWLKY -TV Louis- gruntled viewer -8 /5/68. station being sold rebuts- 11/25/68. ville. Ky.. is largest UHF -only sale In his- to Gay-Bell-8/19/68: WAEO(TV) Rhine- Corinthian Broadcasting switches station tory- 9/25/67. 12/18/67. lander. Wis., property damage comes to reps from H -R Television-12/9/68. Census Bureau records 42.1% of households $1.5 million -loss after plane rams tower - had UHF-equipped TV sets in June 1967- 11/25/68. Success Stories 11/12/67. Video Tape Reports of sales successes in radio: Beck's FCC staff report favored unassigned UHF Hollywood Video Center opens -9 /4/67: Tele- beer -7/29/68: Cup 'O Gold (candy bar) TV channels sharing with land -mobile Tape builds new studio theater in New -10/9/67: Forest Lawn Mortuary -10/23/ services- 3/25/68. York-6/24/68. 67. 4/15/68: Gold Seal Vineyards- 5/6/68: Major seminar on TV tape production or- Holiday Inns of America -5 /27/68: Lincoln- Translators approved by FCC for two Penn- ganized by Reeves- 5/13/68. Mercury Dealers Association (Los Angeles) sylvania UHF stations- 2/5/68. Tape Centers use hand -held cameras 8/5/68: Miracle adhesives-7/17/67: Tasker UHF's protection from CATV threat ap- 2/19/68. - Industries (engineer recruitment) - 9/ parent in FCC decision on San Diego case CBS's EVR- 10/23/67. 11/20/67. 12/4/67, 11/67: Olympic Airways- 9/16/68: Sperry -7/1/68. 4/8/68. 12/16/68. Rand's New Holland Division (farm equip- All- Channel group urges fun CATV hearing Tape production offered on both coasts via ment)- 10/21/68: Sahara Hotel. Las Vegas at FCC on cable TV's effects on UHF Lewron- Hollywood Video Tape arrange- -9/2/68: Wm. Wrigley -- 10/14/68. 7/1/68. - ment- 2/5/68. ieMeidie FCC turnover will be gradual Some of broadcasting's notable foes may be on the outside in Nixon administration The new broom that will sweep through Zimmerman, has continued the policy to block the International Telephone & government agencies following the initiated by his predecessor. Donald Telegraph Corp. from acquiring ABC. change in adminstration next month Turner, of cracking down on multi- ITT canceled the merger agreement on may clean out a number of officials who media ownership within a community. Jan. I, 1968. after Justice appealed the have had an impact on broadcasting Under Mr. Zimmerman, the antitrust commission order approving the transfer over the past years. division urged the FCC to expand its of ABC's stations to ITT (BROADCAST- But only a few are in the FCC. proposal to bar broadcasters who own ING. Jan. 8). Others are in the Department of Justice, one full -time station from acquiring The FTC, of continuing import- the Federal Trade Commission, the ex- another in the same market. The divi- ance to broadcasters because of its re- ecutive office of the President and the sion suggested that the commission re- sponsibility for guarding against fraudu- Department of Health, Education and quire existing multiple owners within lent advertising. will probably have a Welfare. Jobs the new administration a market to sell off all but one of their new chairman under President Nixon. can fill with new people are among those properties, and to apply that policy to Paul Rand Dixon. who now holds that listed in a report of the Civil Service newspaper- broadcasting combinations job. is a Democrat. and recognizes Mr. Commission that has been published by in the same market (BROADCASTING, Nixon's right to shift the position to a the House Post Office and Civil Service Aug. 5). Broadcasters are still seeking Republican. However, Mr. Dixon in- Committee in the so- called "gray book." to marshall arguments against that pro- tends to serve out the remaining six Policy and Supporting Positions. posal. years of his second seven -year term Among the jobs certain to be filled A number of the antitrust chief's top ( "Closed Circuit." Dec. 23), whether with new men by the Nixon administra- aides are also vulnerable. Included are or not he is chairman. tion is that of assistant attorney gen- Lionel Kestenbaum, director of policy The situation is different at the FCC, eral in charge of the antitrust division. planning, who was the department's where the chairman, Rosei H. Hyde, is a The present antitrust chief. Edwin M. chief attorney in the successful effort Republican. and is scheduled to retire BROADCASTING, Dec. 30, 1968 37 at the commission level are expected Since staff appointments at the FCC tary Wilbur J. Cohen, who special- before then. Unless an incumbent re- are made by the commission, it is con- izes in ETV matters, is also among signs, the new administration will not ceivable that no changes in staff will those in the vulnerable category. have an opportunity to appoint a Re- be made until the Republicans have a publican to a commissioner's position majority among the commissioners. now held by a Democrat -and thus However, it seems unlikely that the four 11110/!j%IflilIIOnds give the Republicans a 4 -to -3 edge Democrats on the commission would on the commission -until 1970, when seek to prevent a new chairman from Announced: Kenneth A. Cox's term expires. naming key staff members. (Mr. Hyde The following station sale was reported The Republicans will be able to fill has given no indication of seeking to week, subject to FCC approval: a position now held by a Democrat on make changes.) last the FTC next Sept. 25, when the term Among the FTC staff jobs -and their KTVH(TV) Hutchinson-Wichita, Kan.: of James M. Nicholson expires. The present occupants -that could be filled Sold by Wichita- Hutchinson Co. to five -member agency is now composed of by the new administration-are general WKY Television System Inc. for $4.4 two Democrats, two Republicans and counsel, James M. Henderson; director million (see page 41). one independent. of the Bureau of Restraint of Trade, Approved: The staff jobs at the FCC listed in Cecil G. Miles; director of the Bureau transfers of station own- the book include those of Max D. Pag- of Deceptive Practices, Frank C. Hale; The following the FCC last lin, executive director; William H. Wat- and office of executive director, John N. ership were approved by kins, chief engineer; Henry Geller, Wheelock. week: (For other FCC activities see page 57). general counsel; George S. Smith, With the new President, the execu- "For the Record," Broadcast Bureau chief; Bernard Strass- tive office is expected to be turned WMCK McKeesport, Pa.: Sold by burg, Common Carrier Bureau chief; completely inside out. This would mean Robert M. Cox, George W. Munnell, James E. Barr, chief of Safety and the replacement of James D. O'Connell Frank R. Tully and others to Robert C. Special Radio Services Bureau ( "Closed who, as special assistant to the Presi- Weiss, Norman Wain. Joseph T. Zingale Circuit," Dec. 23). dent for telecommunications, plays a and others for $450,000. Buyers own However, only the positions of gen- major role in spectrum management. wDCY and WDOK(FM), both Cleveland. eral counsel and Broadcast Bureau In addition, educational television WMCK is full time on 1360 kc with 5 chief have been known to change hands broadcasters will be looking for changes kw day and 1 kw night. Broker: Chap- as the result of a change in administra- in the department of Health, Education man Associates. tion Broadcast Bureau and Welfare, dispenses funds -and Chief which for WMAD Madison, Wis.: Sold by Neil Smith is a Republican. The job of ex- ETV. Harold Howe, commissioner of K. Searles and others to James A. Mc- ecutive director, a relatively new one, education, has already resigned; he Kenna Jr. for $181.500. Mr. McKenna was not available to a new administra- leaves office tomorrow (Tuesday). Dean is a Washington communications at- tion in previous changes of power. W. Coston, an assistant to HEW Secre- torney and owns KQRS -AM -FM Golden Valley, Minn. He also owns 80% of WCMB -AM -FM Harrisburg, Pa., and 32% of WAWA -AM -FM West Allis, WiS. WMAD is a daytimer on 1550 kc with 5 kw. Ktsw(FM) Seattle: Sold by Ellwood Best Wishes for a W. Lippencott to Danny and Sylvia Fine Kaye and Lester M. Smith for $75.000. Mr. Kaye is a comedian. Buyers own KJR Seattle; KJRB Spokane. Wash.: Ion, Happy and AM-FM Portland, Ore.: KCKN -AM -FM Kansas City, Mo., and WUBE and wcxL- (FM). both Cincinnati. Commissioners Robert T. Bartley and Nicholas John- son dissented. Kisw(FM) is on 99.9 Prosperous me with 20 kw (see page 39). Despite objection Midwestern given grant New Year Midwestern Broadcasting Co. has been given FCC approval to build a tele- vision station to operate on channel 60 in Toledo, Ohio. The CP was granted over the objections of D. H. Overmyer BLACKBURN & Company, Inc. Telecasting Co., licensee of WDHO -TV (ch. 24) Toledo. RADIO TV CATV NEWSPAPER BROKERS Midwestern is owned by Lewis W. NEGOTIATIONS FINANCING APPRAISALS Dickey, who also owns woHO Toledo and WKWK -AM -FM Wheeling, W. Va. WASHINGTON, D.C. CHICAGO ATLANTA BEVERLY HILLS Overmyer had attempted to raise is- James W. Blackburn H. W. Cassill Clifford B. Marshall Colin M. Selph sues regarding Midwestern's financial Jack V. Harvey William B. Ryan Robert A. Marshall Roy Rowan Joseph M. Sitrick Hub Jackson Harold Walker Bank of America Bldg. qualifications and its ability to operate RCA Building Eugene Carr MONY Building 9465 Wilshire Blvd. on its proposed 1725 K St. N.W. 333 N. Michigan Ave. 1655 Peachtree Rd. N.E. 274 -8151 budget. Overmyer also 333 -9270 346 -6460 873 -5626 urged the commission to withhold ac- tion on the application pending conclu- 38 (THE MEDIA) BROADCASTING, Dec. 30, 1968 sion of the current rulemaking proceed- involves a treble damage private anti- ward the cost of the interconnected ing aimed at barring owners of a full - trust suit against the buyers' KJR and service on a regular basis, starting Jan. time station from acquiring another its program director. He noted that the S, to approximately 150 stations for full -time station in the same market allegations involve "serious conflict of two hours a night in prime time for a (BROADCASTING, April 1). interest questions and possible lack of six -month period. This project, CPB However, the commission, on a 4 -to- licensee control." The commission, he said, was made possible by reduced 2 vote, said that the petition to deny said, is apparently satisfied "that noth- rates for public television negotiated raises no substantial or material ques- ing is wrong here as the assignment is with AT &T. The Ford Foundation also tions of fact and that Midwestern is not even conditioned on the outcome of is contributing substantially to inter- qualified to construct and operate the the antitrust case." connection costs. proposed station. The assignment application was ap- In addition, CPB will provide ap- Chairman Rosel H. Hyde and Com- proved by the commission on a 3 -to -2 proximately $750,000 for public affairs vote. missioners Robert E. Lee, James J. Commissioner Robert T. Bartley, and cultural programing to be used on the Wadsworth and H. Rex Lee voted for other dissenter, issued no statement. the interconnected service during the the grant. Commissioners Robert T. The majority consisted of Chairman trial period. Mr. Pace said these pro- Bartley and Nicholas Johnson dissented. Rosel H. Hyde and Commissioners graming grants will be made either to Robert E. Lee and James J. Wadsworth. Commissioner Kenneth A. Cox was ab- stations themselves or to National Edu- sent. cational Television. Pace outlines CPB plans, During this initial year, Mr. Pace stresses public affairs pointed out, the corporation also will Danny Kaye granted initiate TV programing directed to- ward children and in the area of con- The Corp. for Public Broadcasting last license for KISW(FM) tinuing education; will sponsor a num- week for its year outlined plans full of ber of one -year fellowships at public operation, including its interconnected approved television and radio stations; will make Application service and its activities in the public a number of radio stations for despite dissent from affairs and children's programing areas. grants to creative programing; will complete de- Johnson on 'market rule' Frank Pace Jr., chairman of CPB, noted that the corporation has received tailed studies of the current status of approximately $2 million in contribu- noncommercial radio and will make Kaye and his wife, Entertainer Danny tions from private sources and last a "major effort to develop and expand can now count themselves Sylvia Fine, October $5 million in federal funds had effective promotion of public television whose applications among broadcasters been appropriated for CPB. and radio at the community level, and the over a have been granted by FCC CPB's board of directors has ap- in doing so, will utilize special re- statement of Commissioner dissenting proved the allocation of $500,000 to- search techniques." Nicholas Johnson. The application was for the assign- ment of license of Klsw(FM) Seattle, from Ellwood W. Lippencott to Dena Pictures Inc., owned by Mr. Kaye and his wife, and Alexander Broadcasting Co., owned by Lester M. Smith, a Our Very Best broadcaster. The sale price was $75,- 000. The buyers also own KJR Seattle and KJRB Spokane, both Washington; Km: AM-FM Portland, Ore.; KCKN -AM -FM Wishes for a Kansas City, Mo., and wuan and wcxt. (FM) Cincinnati. Commissioner Johnson's dissent was based in part on the contention that the transfer would violate "the proposed Happy and Prosperous one -to -a- market rule " -it would give the buyers two stations in Seattle -and add to their "substantial" broadcast interests in the area. Since the application was New Year filed before the publication of the pro- posed rule, on April 3, it was specifical- ly exempt from the policy the commis- sion adopted of following the proposed restrictions on an interim basis. The commissioner was also dissatis- WASHINGTON. D.C. fied with a survey the buyers cited as 1100 Connecticut Ave., N.W. 20036 202/393 -3456 the basis for a decision to change the Z./view-Y.43 CHICAGO of the station from classical programing AND ASSOCIATES, INC. 1507 Tribune Tower 60611 to "standard pops." He noted that the 312/337.2754 commission had received "numerous DALLAS Brokers of Radio,TV, CATV & Newspaper Properties 1234 Fidelity Union protests" from persons opposing the Life Bldg. Appraisals and Financing 75201 change, and expressed the belief that 214/748 -0345 "the protesting Seattle citizens have a SAN FRANCISCO AMERICA'S MOST EXPERIENCED MEDIA BROKERS 111 Sutter St. 94104 right to be heard on this issue." 415/392-5671 He said the "most serious problem" BROADCASTING, Dec. 30, 1968 39 arguments so far have all pertained to Storer fights to retain KGBS distant -signal matters. Some are new; some have kicked around commission Group claims that sale of L.A. stations halls for two years or more. would have resulted in 'trafficking' Representative of the new wrinkle in distant- signal requests was a filing by Storer Broadcasting Corp. says it re- son has more to gain than to lose from Dubuque (Iowa) FM -TV Cable Co., a scinded its agreement to sell KGBS -AM- a grant. division of H& B Communications Corp., FM Los Angeles to avoid involvement If the threatened suit is successful - relating to its request for authorization to in trafficking charges it claims would which Storer contends it would not be import the distant signals of WFLD -TV have been leveled against the proposed -"a grant of the renewal applications in and educational wrrw(rv), both Chi- purchaser of the stations, Norwood J. question would be an indispensable pre- cago. The request is necessary under Patterson. requisite to any assignment" to Mr. existing rules, Dubuque said, because Storer offered this explanation in Patterson, according to Storer. its operation falls partially within the urging the FCC last week to dismiss Another reason for dismissing the grade A contours of KCRG -TV Cedar Mr. Patterson's petition to withhold petition, Storer said, is that the sale Rapids and KWWL -TV Waterloo, both action on Storer's applications for re- contract has terminated. It provided that Iowa. Under the new proposals, how- newal of the Los Angeles stations. Mr. if the commission had not granted the ever, CATV systems operating more Patterson said he intends to bring suit applications by Nov. 29, either party than 35 miles from the major city in in California to force Storer to imple- could extend the agreement for six a top -100 market would be permitted to signals ment the agreement and that the agree - months by written notification to the import distant so long as men constitutes a "cloud" on the sta- other. Neither party, Storer said, has they did not "leapfrog" -that is, carry tions' physical facilities and licenses given such notification. the signal of a more distant station be- fore a closer (BROADCASTING, NOV. 25). one of the same type. And when the commission proposed the At issue in the controversy is the agreement Mr. Patterson reached with rules, it indicated that petitions falling National Science Network to sell it rules spur outside the scope of its top -l00-market New CATV restrictions and otherwise in conform- KGBS -FM as soon as he acquired it. The ity with the proposed resale price was $750,000. importation debate proposed rules would gen- erally more than twice the $350,000 at which be granted. Therefore, Dubuque argued, its Storer says the FM was valued in the But many petitions re- $2,300,000 total price that Mr. Patter- quest can and should be approved since are not affected by it is more than 35 miles from any son had agreed to pay Storer for the city having an operating station and two stations. commission's new policy since no leapfrogging is Storer said it knew nothing of this involved. In another filing, Capitol Cablevision plan and would not have entered into with the FCC on CATV Petitions filed Inc. approached the problem from the its agreement with Mr. Patterson if it matters are beginning to show the ef- vantage point of a CATV system in had, because it considers the resale fect of the commission's proposed new the heart of a top -I 00 market- Charles- plan a violation of the commission cable policy. ton- Huntington, W. Va. Capitol had policy against trafficking in licenses. last month would have Filings that previously requested permission to im- The proposed resale, Storer added, been based only on the well-worn port nine distant signals into its mar- would thus involve it in protracted pro- and grounds of the Second Report including all four Washington ceedings before the commission which now ven- ket- Order or the San Diego case VHF's -but the commission denied the "could not result" in a grant of the ap- ture into territory circumscribed by petition and designated it for consoli- plications. And in the meantime, Storer notice of Dec. 13, "the commission's dated hearing along with two other pro- said. substantial harm would be done On that date, the FCC an- 1968...." posals for the same market, in order to the stations' relations with their em- its proposals for re- nounced drastic to determine their probable effect on ployes and advertisers. vision of CATV designed, it was rules- UHF development in the area (BROAD- Storer said it rescinded its agreement enhance competition between said, to CASTING, OCt. 7). with Mr. Patterson only after he re- to broadcasters and CATV systems and Under the proposed rules, Capitol fused to terminate his agreement with foster use of the systems as a source pointed out, that hearing and all other NSN and thus the trafficking eliminate of local programing. top -100- market proceedings have been problem. the the commission pro- in process, halted. However, the firm added, the Storer urged the commission to an- voked strong reactions, positive and commission indicated that it would nounce its determination that "on the otherwise, from scores of individuals grant some distant -signal proposals dur- undisputed facts" in the case, Mr. - and associated with Pat organizations ing the course of the rulemaking pro- terson's actions constituted "proposed broadcasting and CATV (BROADCAST- ceeding. trafficking in licenses." Storer said such ING, Dec. 16, 23) . an announcement would deter other Meanwhile, however, tangible evi- applicants from similar courses of con- dence of the first quiet, practical ad- duct and, in addition, "go a long way justments to the proposed rules may McLendon defends toward resolving the dispute between the be found in the steady flow of vital if WCAM parties and preventing extended civil outwardly innocuous petitions that both claim to litigation." reflect and shape FCC actions. Many McLendon Corp. said last week that The group owner asked the commis- of the CATV -related filings submitted FCC denial of its application to acquire sion to dismiss the petition to withhold in the two weeks following issuance WCAM Camden, N. J., could result only action on the renewal applications on of the proposed rules would not be sub- from "imposing criteria upon McLen- the ground that Mr. Patterson has no stantially affected by the outcome of don which have never been placed upon standing to make such a request. Storer the rulemaking proceeding, or by the any applicant by any commission deci- contends Mr. Patterson would not be commission's interim cable policies. sion, policy or precedent." aggrieved by the grant of the appli- Those that have acknowledged the ef- The statement was part of a filing cation. Indeed, Storer said, Mr. Patter- fect of the proposed rules in their submitted in response to proposed find- 40 (THE MEDIA) BROADCASTING, Dec. 30, 1968 ing3 and conclusions of the FCC's Broadcast Bureau, in which the bureau KTVH(TV) purchased recommended that the McLendon ap- afternoons plication be denied because of its un- for $4.4 million acceptable assessment of community needs and interests in Camden, be- WKY Tel2visipn System are cause the company had not differenti- acquires new facility ated sufficiently between the needs of from Minneapolis papers Camden and those of neighboring Phil- brighter on adelphia, and because its programing proposals for WCAM were unresponsive The sale of KTVH (TV) Hutchinson - to the community needs that had been Wichita, Kan., to multiple -TV owner ascertained (BROADCASTING, Dec. 23). WKY Television System Inc. for $4.4 KTVI McLendon argued in reply that it million was announced last week, sub- had surveyed community needs in full ject to FCC approval. The purchase accordance with all previous commis- would give WKY Television System sion requirements. The bureau's charge four VHF's, and two UHF's. of inadequacies in the survey, McLen- KTVH(Tv), which began operating don said, was supported only by the in 1953. is on channel 12 and is affili- statement that there had been no ated with CBS -TV. "demograph study" conducted-and WKY Television System is owned by never before, the firm added, had the the Oklahoma Publishing Co., which commission outlined any criteria or publishes the Oklahoma City Oklaho- made any requirement that broadcast man and Tittles. Other WKY Television applicants must conduct a " demograph System stations are WKY -AM -TV Okla- study." homa City (ch. 4), wrvT(TV) St. Pe- McLendon also said that the com- tersburg- Tampa, Fla. (ch. 13); KTVT(TV) mission had never raised any previous Dallas -Fort Worth (ch. 1 I ). KHTV(TV) question concerning the adequacy of Houston (ch. 39), and wvrv(Tv) Mil- its nrogram survey. waukee (ch. 18). The bureau's charge that McLendon's The agreement. announced Dec. 21, programing proposals were unrespon- was between WKY Television System sive to community needs was pri- and the Minneapolis Star and Tribune marily based, McLendon said, on the Co., which owns 93% of KTVH. The statement that residents of Camden agreement provides, however, that the had expressed a preference for more Minneapolis Star and Tribune Co. will South New Jersey news than is pre- acquire 100% ownership before con- sently being offered by WCAM -which summating the sale to WKY Television is owned by the city of Camden -and System. Minority stockholders at the that McLendon actually proposed to present time are John P. Harris, 2.6 %; provide less news. This statement. Mc- Bess Wyse Rickard. 2.8 %. Dale Larsen, Lendon said, is based in the proposed general manager of KTVH, 1 %, and amount of news rather than upon its others. Mr. Harris is principal owner BIG probable quality. McLendon said it of KSAL. Salina and Khi. Garden City, THE would present news and public affairs of both Kansas; Mrs. Rickard owns 52.5% high merit. of KWRW Hutchinson. Kan. The pres- MONEY MOVIE The Broadcast Bureau had also said ent owners bought the station in 1955 that McLendon appeared to be as in- for $1 million. featuring terested in the large Philadelphia mar- The Minneapolis Star and Tribune ket as in the needs of its proposed city Co. owns 47% of WCCO- AM -FM -TV DIALING FOR DOLLARS of license. It argued that McLendon Minneapolis and 100% of a CATV sys- had a history of orienting suburban tem in South Sioux City, Neb. It also ...followed by stations toward their larger neighbors, owns the Great Falls (Mont.) Tribune and that this practice would apparently and Leader, Rapid City (S. D.) Journal exciting World War II be duplicated in Camden, especially and Harper's magazine. since the would -be licensee had made John Cowles Jr., president of the Drama on no apparent effort to differentiate be- Minneapolis company, cited three rea- tween the needs of Camden and those sons for the sale of the station. of Philadelphia. McLendon countered He said that the Oklahoma Publish- COMBAT that it had no burden of proof where ing Co. had offered a satisfactory price, Philadelphia is concerned, but was that the Minneapolis newspaper faced Join the St. Lou s Crowds simply required to ascertain and re- "further substantial capital outlays" for spond to the needs of Camden. plant and equipment for all three of J its newspapers, and "there may be other u 0 _ VL segments of the communications- infor- New Portland outlet mation -education spectrum with greater KINK(um) Portland, Ore., owned by growth potential for our company." group broadcaster King Broadcasting Referring to the 47% ownership in Co., Seattle, went on the air Dec. 25 wcco, Mr. Cowles added: "We continue joining King's KGW -AM -TV Portland. to be well satisfied with our 1954 in- The new station operates on 102 me vestment in 47% ownership of wcco with 100 kw. (AM and TV) here in Minneapolis." Represented by Harrington. Righter g Parsons BROADCASTING, Dec. 30, 1968 41 Programing Space show caps the year From high atop the Apollo room, historic TV lunar close -ups, long -range views of earth Broadcast newsmen topped an excep- vocabularies of many of the news com- manned space flight. tionally heavy Christmas week with a mentators. But the realism of direct NBC claimed the lead in saturation historic marathon space show that pro- television viewing tended to make many coverage of the flight, with more than vided major additions to the scrapbook earthlings more prone to agree with the 16 hours devoted to it in the first 77 of the most memorable moments in the mundane, if more accuraate descrip- hours following lift -off, including an history of television journalism. tions of the astronauts who saw the all -night vigil Tuesday morning. Al- The heavy holiday schedule of an- earth satellite below them as "an un- though no comprehensive audience rat- ticipated news events ranged from the appetizing- looking thing . a vast ings are available, the 1 to 7 a.m. space Sunday (Dec. 22) wedding of Julie lonely forbidding type of existence .. . watch apparently held many bleary- Nixon and David Eisenhower to the expanse of nothing ..." that resembled eyed viewers. Partial Nielsen ratings for on- again, off -again negotiations for re- "plaster of Paris ... pumice stone .. . the New York area showed the cover- lease of three American prisoners in a whitish gray -like dirty beach sand age gained ratings ranging from a high Vietnam by the Viet Cong. Added to with lots of footprints on it." of 8.5 at 1:15 a.m. to 1.3 at 2:45 a.m., this load was the sudden -if long To fill the many lulls during the and averaging somewhat higher than its awaited- release by North Korea of space coverage, all three networks normal late, late, late movie audience the crew of the captured American in- pulled in almost every "expert" imagin- (CBS's movie rating for the same pe- telligence ship U.S.S. Pueblo. able for interview and comment, from riod also was higher than normal, and But by far outshining all other news North American- Rockwell test pilots higher than the space coverage, aver- considerations -both in drama and demonstrating capsule maneuvers to aging from 8.5 at 1:30 a.m. to 2.6 at weight of coverage-was the six -day CBS's interview with Sir Francis Chi- 3:15 and 3:30 a.m.). flight of Apollo 8 sending three humans chester, the ocean -going adventurer who Heavy news pre -emptions for the around the moon for the first time in sailed around the earth alone. Some- space coverage were added to by the history. times the interviews provided lively ex- announcement Sunday morning of the High points in the U.S. space ven- changes, such as a 10- minute debate impending release of the Pueblo crew. ture carried a theatrical drama that Saturday morning between ABC science NBC added two half -hour specials, one rivaled an adventure series -and the editor Jules Bergman and physicist Sunday night and one Monday after- real -life show belonged primarily to Ralph Lapp. a strong critic of the noon. CBS added a half-hour Pueblo television. Millions of people around the world saw startlingly clear live television pictures some 60 miles above the moon's surface, shot from the ve- hicle of astronauts Frank Borman, Big receiver picks up tiny signal James A. Lovell Jr. and William A. Anders, and relayed by NASA through RCA hand -held camera sends TV pictures ground conversion stations to the three domestic networks and to overseas. of moon flight to all corners of globe With remarkably few photographic or transmission difficulties (a non -func- The Apollo 8 astronauts described the photo lens, that gave some trouble in tioning telephoto lens on the first broad- lunar terrain as grim, stark and barren the early views, used for picturing the cast, a brief interruption in the final as they circled the moon the day before moon and also for views of the earth, one), the most impressive viewer as- Christmas. This time, truly, the whole both taken through windows in the pect of the flight was the six 20- minute world was watching. command module. television broadcasts from the space Millions in the United States, in Because of its special construction, capsule, two on the journey to the Europe, in Asia, and even in the USSR, the TV camera transmitted its pictures moon, two in moon orbit and two on it's understood, saw the awesome close - back to earth in a slow -scan mode, 320 return. up, from 70 miles, of the pitted lunar lines at 10 frames per second. The trans- The lunar orbit broadcast on Christ- surface via live TV from the space- missions, on 2,272 mc, were from four mas Eve morning and evening brought craft, 270,000 miles above earth. special, high-gain dish antennas hung the moon into millions of homes, and The two moon telecasts, as well as on the ends of four retractable arms traditional seasonal considerations of two transmitted while the astronauts extending from the rear of the space- tree- lighting and stocking-hanging were were en route to the moon, and two craft. temporarily rivaled by the high drama while they were returning to earth, The TV signals were received at the of the second lunar broadcast, when originated from a specially built 4.5- National Aeronautics and Space track- the three astronauts took turns read- pound vidicon TV camera hand held in ing /communications stations at Gold- ing the opening verses of the Book of the space capsule. The camera was stone, Calif., near Barstow. Goldstone's Genesis as the shadows of a lunar sun- equipped with two lenses, one a 160- 85 -foot parabolic antenna "locked onto" rise crept below them. degree wide -angle lens for interior the TV signals, boosted them and fed The flight fired the imagination and cabin shots, and one a 100mm tele- them through a conversion system that 42 BROADCASTING, Dec. 30, 1968 special Wednesday evening, after the the missed portion of the game im- Heidi, at 7 p.m. During the single min- men had been returned to the U. S. mediately after the moonshot report, ute TV was away Oakland scored two ABC covered the Pueblo crew release but it deleted 47 seconds of football touchdowns within nine seconds to beat within the context of its regular news just before half -time in order to include the Jets 43 -32 (BROADCASTING, Nov. programing. a commercial. There was no scoring 25). Outraged viewing fans swamped during that period and the announcers NBC's phone lines. made that point. NBC made announcements through- As NBC could have told CBS, the out the evening of Dec. 15 to keep NFL game clipped fans were vocal. CBS received nearly viewers informed of the late schedule. 2,000 telephone calls in New York The network said it had 450 calls in by Apollo 8 coverage from protesting viewers. Still other irate New York, most of which asked calls from football watchers were re- curiously whether NBC was going to Fans voice disapproval ported received by the New York continue late through the night. Only as CBS deletes portion Times. about five of the calls, it was said, of Viking -Colt title game A month ago, NBC officials. still jumpy were of complaining nature. One of- with Heidi nerves, put out a memo- ficial at NBC said, "it's the only satis- factory way to solve what is an unten- professional football on randum to stations and advertisers in- The sanctity of able situation." Since advertisers and and forming them that should a situation television has been tested again stations had been informed that the dedicated to the arise where a winner of a telecast foot- once more the fans "sliding" might happen, "their reaction unwill- ball game is in doubt, the network pigskin have showed themselves was virtually nil," NBC said. ing to have their attention diverted else- "would slide its schedule" to bring where. viewers final results of the game. To date, NBC has been obliged more On Dec. 15, the situation did arise, Computer will pit Clay and NBC -TV let its schedule "slide.'" so than the other TV networks to vs. Marciano on TV devise various means to run American When the American Football League Football League contests in their en- contest between the victorious Oakland Rocky Marciano and Mohammed Ali tirety. But on Dec. 22 it was CBS's turn Raiders and San Diego Chargers ran (Cassius Clay), both former heavy- to incur the slings and arrows of out- longer than expected, NBC continued weight champions of the world, will raged fans. with its coverage. When it returned to square off on national television in 1969 On that date at 3:01 p.m. ESTCBS -TV normal programing, NBC did not join via an electronic computer match to cut into coverage of the National Foot- programing while in "progress," which determine the modern "champion of ball League playoff game between the is customary procedure, but ran its champions." Minnesota Vikings and Baltimore Colts whole schedule late, completing the Murry Woroner, president of to present a special report on the network feed at 11:08:40 p.m. EST, Woroner Productions, Miami, who has Apollo 8 moonshot. The astronauts or eight -minutes 40- seconds beyond the produced and distributed for radio a were then headed for the moon. The usual time. number of computerized boxing bouts report went 17 minutes 26 seconds and The presence of the Oakland Raiders and a football tournament, announced it cut into a little more than the final on the field may have added to NBC's last week that the mythical fight be- two minutes of the first half of the caution. It was during the Raiders -New tween Marciano and Ali will utilize game and into half -time ceremonies. York Jets game Nov. 17 that the net- stop- motion photographs of the two CBS recouped by playing a tape of work cut away and started the special principals in a process known as photo- converted the slow -scan transmissions beamed the pictures to NASA's Applied into standard TV signals, 525 lines and Technology Satellite 3 (ATS -3) over 30 frames a second. The TV signals the Atlantic. These were received at were then relayed to NASA's Houston West Germany's earth station at Raist- space command center where they were ing, and fed to British Broadcasting turned over to the three TV networks Corp. which, in turn, supplied the pic- for national broadcast. tures to the 14 countries in the Euro- The Goldstone facility handled five pean Broadcasting Union. of the six telecasts from Apollo 8; the Japan, the Philippines and Hawaii re- sixth was handled by NASA's Madrid ceived the pictures from the ATS-1 earth station, which was also equipped over the Pacific; beamed from Comsat's with scan conversion equipment. The Brewster Flats, Wash., earth station. TV pictures were relayed back to Australia took one feed via ATS -1, the Houston from Madrid via satellite. moon views on Christmas Eve in the NASA's third earth station was near U.S. (Christmas Day there). Canberra, Australia, but this station The Christmas Eve pictures and was not equipped with the scan convert- those the next two days were fed to er apparatus. NASA's three stations Europe via the new Intelsat III satellite were located 120- degrees apart on the which had been launched and position- earth's surface. ed over the Atlantic Ocean only two Both the TV camera and the scan weeks ago (BROADCASTING, Dec. 23). conversion equipment were made by Intelsat III, capable of handling 1,200 RCA. two -way voice circuits and four TV The Apollo 8 TV transmissions were channels, is expected to become com- also fed from Houston to the Communi- mercially operational by the middle of cation Satellite Corp.'s earth station at January. Etam, W.Va., near Morgantown, which Goldstone tracking station BROADCASTING, Dec. 30, 1968 43 mation. Both boxers have been photo- Francisco Giants will conduct a nightly "has actually carved out a 5% lead," graphed in color about 40,000 times by 15- minute sports conversation show -as according to BBDO. Yet, it's pointed both still and movie cameras, according opposed to interview show -with promi- out, CBS started this season in a to Mr. Woroner, and these photographs nent local sports personalities partici- "characteristically dominant position" will be assembled to create the illusion pating. Kuno hopes to syndicate this with holdover program leaders. of an actual bout. All types of informa- show. Both agencies note the popularity tion on the boxers, drawn from their A feature of the weekend program- of Julia on NBC -TV, BBDO fixing on actual bouts, will be fed into a com- ing is a show called Sunday on the this show as one of the underpinnings, puter to fashion a blow -by -blow account Town, a four -and -one- half -hour weekly along with Rowan & Martin's Laugh - of the mythical event. telecast. The two KUDO television vans In and the Monday night movie, of Mr. Woroner said the date for the will be doing live and taped remote NBC's strong showing this season, and telecast and the method of release, pickups from all over the San Francisco B &B calling it one of the shows in the whether network, special network, or bay area. Initially, the station is broad- "belated, but encouraging trend towards syndication will be announced later. casting from 4 to 11 p.m. during the 'integrated' programing." week and from 1 to 11 p.m. on week- Both agencies are cautious in eval- Bay area gets another U; ends. uating the audience strength of network Wilson K. (Bud) Foster, just previ- movies, now running at the rate of a sports programs featured ously a sportscaster for KGO -TV, is feature a night. BBDO says that while president and general manager of the "there remains an abundance of net- The San Francisco -Oakland market, station. He is one of 23 shareholders in work movies . . . performing at high which little more than a year ago was KUDo. Mr. Foster, who will do a rating levels," the performances are a four -station market with three net- nightly 15- minute sportscast, and a lower than last year. In an analysis work VHF outlets and one VHF inde- prominent local attorney, Edward D. comparing average nightly shares of pendent, was scheduled to get its fourth Keil, have the biggest shares in the audience this season and last season, UHF station last weekend. Suddenly, station. the agency found only one night, Mon- San Francisco -Oakland has become a day, when NBC is running a movie seven -station market, with four going for the first time, doing better than a metropolitan U's and a fifth U coming Season as seen year ago. B &B found pretty much the in from nearby San Jose. same thing, adding that "movies are The newest U is KuDO(Tv) San Fran- by B &B, BBDO now becoming run -of -the mill as pro- cisco, channel 38. It was scheduled to gram fare. And pretty expensive pro- go on the air last Saturday (Dec. 28) at Agencies cite 'Julia,' gram fare at that." The agencies, how- 6 p.m. with a two -hour live program 'Laugh -In' as keys to ever, indicate they consider movies as that essentially was designed to serve as having become "staple" programing at a showcase for the station's future higher NBC ratings the networks. programing. Neither agency uncovers any new Upcoming programing is projected to Benton & Bowles and BBDO last week trends in the success or failure of this be all local and in color. The station issued reports on the current network season's new shows, and at to the will show no network reruns, no movies, TV season, adding little to what others "sceond season" this winter they have no syndicated shows. There will be no already have spotted or otherwise pre- little comment, Benton & Bowles in regularly scheduled filmed programs of dicted, but the two agencies did attempt fact suggesting it "is merely a holding any kind other than what the station to drum up some interest in what they action," coming in too late "to be films for itself. both called a season "with some dar- effectively judged for a slot on the up- There will be a considerable amount matic changes." BBDO also included coming fall schedule." of live programing. There also will be some comments on recent developments Both agencies make a point of plac- some video -taped shows. A heavy em- in spot TV and commercials traffic. ing the acceptable or "successful" audi- phasis will be placed on sports. Junior - The programing changes underscored ence share of a new show at 30. Along college basketball and baseball and by the agencies in reports prepared by with the commentary, B&B issues its high -school baseball, basketball and their media- programing departments in- predicted rating and share for each of football will be covered. The station also cluded these: the "second season" replacement shows plans to cover golf tournaments and NBC is running neck -and -neck on the networks. Not one of these esti- carry at least 12 major college basket- with CBS in the average night -time mates gives a replacement show a share ball games. Willie Mays of the San ratings, and through mid November, as high as 30. Closest is What's It All About, World (starring Dean Jones) on r ABC -TV Thursday, 9 -10 p.m. EST, Please send which the agency predicted would come SUBSCRIBER in with about a 28 average share of SERVICE audience. TMBröádçärslinq Also touched upon by BBDO is an 1 year $10 explanation of Blair Television's restruc- 2 years $17 turing of rates for nonprime, 30- second Name Position 3 years $25 announcements at 50% of the minute Canada Add $2 Per Year rate (BROADCASTING, Dec. 23) and what Foreign Add $4 Per Year Company is an apparently increasing tempo of 1969 Yearbook $11.50 Business Address complaints January Publication from TV stations and station Home Address reps as to late arrivals of filmed and taped commercials. Payment enclosed City State Zip Bill me BBDO notes also an additional change in the Blair "rate card" of "the BROADCASTING, 1735 DeSales Street, N.W., Washington, D. C. 20036. erosion of rate protection for pre -emp- tible spots from 90 days ADDRESS CHANGE: Print new address above and attach address label from a recent Issue. or print old addree. to 28 days." Including rip code. Please allow two weeks for processing. mailing labels are addressed one to two Issue, In arisen* Minutes, the agency says, continue to 44 (PROGRAMING) BROADCASTING, Dec. 30, 1968 be protected with a 90 -day guarantee. was an integral part of NCORT's evalu- On this, the agency comments: "Blair's ation and planning for future projects. supposed motivation behind the changes He added that audience reaction to in their rate card is to provide greater Guideline, the new name for the Catho- flexibility for the stations in scheduling lic Hour on NBC -TV and NBC Radio and selling services by eliminating the effective Jan. 5, would also play an im- need for piggybacks. Pricing flexibility portant part in the planning for that is increased through erosion of current series. Guideline will be seen on NBC - rate protection policies for pre -emptible TV Sundays. 1:30-2 p.m. NYT. spots. "However, it could also be true that by ETV offered specials making the 30 the basic unit, and thus lowering unit costs and improving the free of cost by AT &T 'aura' of efficiency. Blair has established AT &T, which is a much lower base from which cost in- sponsoring without commericals the NBC White creases could be less prominently Paper spe- cials on the crisis in effected. the cities, has an- nounced that the first program in this I "This is analogous to a $100 /share series, Cities Have No stock splitting four for one and attract- Limits, will be made available ing more trading activity at the lower free to educational sta- tions. $25 /share. thus, in turn, spurring a The Bell price escalation. This type of maneuver System companies will dis- 16 ïl' tribute mm color I is, of course, not acceptable to advertis- prints to educa- tional stations in ing, and the Blair concept will be view- their areas. Those sta- tions will be permitted to show ed negatively if such is the case." the pro- gram twice within BBDO notes that stations have been a 60 -day period. "Letter discussing the initiation of some steps by which they hope to alleviate the late - CBS noses ahead commercials problem. These include a in ratings derby Perfect" cut -off point for receipt of materials Without overdoing the phrase, after which stations would release the The see -saw ratings battle between CBS - spot for local sale if film or tape has TV and NBC -TV sawed last week in some 634,000 North Alabam- not arrived; an automatic rescheduling favor of CBS, whose rating average for ians say this about WAPI as they listen by of missed announcements "but not nec- the week ended Dec. 15 gave it a day day to the essarily with spots of comparable value slight edge over NBC. The averages: music, wit, controversy, news, nor with the prior concurrence of the CBS 20.3, NBC 19.6, and ABC -TV sports and special events agency or the advertiser," an attempt of 15.6. served by personalities with a comparable rescheduling, with agency The period was nearly bereft of flair. approval, but the right reserved to high -rated specials. The movies were Two of these are presented here charge for missed announcements with- unable to dent the top rankings; an ABC ... attractive, articulate out an offer of compensatory spots if Sunday night entry. "The Night radio professionals respon- of the sible stations deemed their sold -out status Grizzly" with Clint Walker. rated tops for WAPI's key "drive - caused lost revenue through missed among network movies that week with time" and "housewife" pro- gramming. spots. a 22.6 rating and a 36 share. The ABC movie was 20th in the Nielsen television Charlie Davis Comments from viewers index report, and the next closest 5:30 to 9:00 A.M. by movie, Monday night on NBC ( "Kid Ron Carney suggested Catholics Galahad" with Elvis Presley) was 34th. 9:00 A.M. to Noon A new year's resolution for the viewer President -elect Nixon's "cabinet and 3:00 to 6:00 P.M. or listener has been proposed by an commentary" network show rated 50th Any of the research figures official of the National Catholic Office with 16.8 and a share of 34. The Nixon you choose to use point -up for Radio and Television. Charles Reilly. figure represented the audience on NBC their popularity. And, any executive director of NCORT, urged only (the cabinet presentation was on Henry I. Christal office will en- the individual in the radio -TV audience all three TV networks). thusiastically tell you why to come up with constructive comments Three CBS weekly comedy series, WAPI is "LETTER PERFECT" on programing in the new year. Comer Pyle, Here's Lucy and May- for your advertising message. Mr. Reilly said he felt "the only way berry, RFD were the first three po- listeners and viewers will ever get what sitions with 30.5, 26.6 and 26.1. re- they want in radio and TV shows is to spectively. ask for it. The only way they can really ask for it is to make their opinions emphatically known to the people who NBC to film `Brinker' count-the sponsors, producers, net- for TV and theaters works and the individual stations that carry the programs." The classic children's story, Hans He said viewer mail on the ABC -TV Brinker or the Silver Skates, will be special The Secret of Michelangelo; made by NBC -TV into a two -hour 1070 Every Man's Dream was carefully musical special starring Richard Base - 50,000W screened by the sponsor (3M Co.). the hart and Eleanor Parker for the fall of BIRMINGHAM network, the producer (Capital Cities 1969. Shooting will begin Jan. 27 on WAPI radio represented by Broadcasting Corp.) and by NCORT. location in Holland. Interior scenes will Henry I. Christal Company, Inc. He said viewer reaction to the special be filmed at Hamburg, Germany. \ BROADCASTING, Dec. 30, 1968 45 `PBL' airs debate on news `bias' Pastore, FCC's Johnson, Brinkley, Cronkite views on Chicago, censorship, and network competition Senate Communications Subcommittee and they are responsible people doing and con on the program, ranging from Chairman John O. Pastore (D -R. I.), a responsible job." On censorship: "It charges that commercial interests from in his first public discussion of broad- can never happen." both within and without broadcasting's cast news problems and performance The job broadcasters do is not neces- various corporate structures could dis- since the Chicago Democratic conven- sarily complete, or perfect, he added. tort or suppress news coverage (a possi- tion in August, said the activity outside "There are many abuses, of course, like bility suggested by FCC Commissioner the convention hall as seen on tele- in anything else. And in this sensitive Nicholas Johnson, who repeated many vision "was a horrible sight." But, he area I suppose the abuses are a little of the same views he aired at the added, "speaking now about the re- more precipitous and much more em- violence hearing), to charges that pres- sponsibility of broadcasters, it was there phasized than ordinarily might be the sures emerge in the form of hyper - to be shown and the American public case. But there you are. I don't think competitiveness between the networks saw it." the Congress can legislate about what (as suggested by Senator Pastore). The senator, perhaps the single most can be shown and what cannot be "Sometimes you networks get a little influential legislator on Capitol Hill shown, no more than we can question involved in this keen competitiveness," concerning communications matters, the editorial policy of a newspaper. I Senator Pastore said, "and you forget gave his views during a two -hour long mean you've run smack right into the the public interest. And that's the one dissection of broadcast news aired on First Amendment." fault I find, and I think you can cure Public Broadcast Laboratory Dec. 22. As for government pressures short it." What lies behind the competitive- The program came after the close of of outright censorship, Senator Pastore ness? "Money.... Money is the source hearings in Washington by the Presi- said he's talked to all the network presi- of all evil. And there's a lot of money dent's Commission on Violence that dents, and "they're not easily scared. in broadcasting." had touched on many of the same prob- I don't think they're intimidated at all. In another of the program's quick lems and featured many of the PBL pro- I think that's a common cry you hear cuts, NBC newsman David Brinkley gram's cast of characters (BROADCAST- all the time. I mean cry wolf, wolf, replied flatly: "We compete. We enjoy ING, Dec. 23). wolf, and maybe nothing will happen. it. And I hope we continue to com- Senator Pastore told reporters shortly I don't know who's frightened them pete." But Richard Salant, CBS News after the Chicago coverage that he if they've been frightened. They're president. said: "I think there's exces- strong- minded men." hoped to hold hearings on the matter sive competitive rivalry. . I don't when Congress convened next month, But in an immediate cut to another think that by and large it's led to sig- but he did not elaborate on his personal point of view, a technique that marked nificant excesses, but I think it can. It's opinions of the coverage or the events the program's editing through out, something we have to guard against." Reuven Frank, president, NBC News, covered. Later, the Senate hearings were He said that perhaps, during a phase noted that described as broader in scope than just "there are already controls of his network's reporting on Vietnam, a post -mortem on the Chicago events, of a very insidious nature, an atmos- "competition led to an overemphasis" phere is building concerns probing into larger questions of the gen- up that me on good pictures at the expense of eral responsibilities of broadcasters to a great deal, that news people, acting over -all meaning. serve the public interest. according to their best lights, keep feel- ing that their almost conditioned actions The network personnel were unani- But no date has been set for Senate mous about the absence and decisions may be subject to review. of advertiser hearings and no further announcements pressures. 15 I a "I've been years in broad- have been And am afraid of self- censorship forthcoming. The ranking developing." casting at three different networks," Democrat on the Subcommittee, Sen- noted ABC Commercial pressures were aired pro News President Elmer ator Vance Hartke (Ind.) also called Lower. I've been here five years at ABC for a hearing after release of the Walker and I can't honestly say that I felt report that described the Chicago dis- advertiser pressure. That doesn't mean turbance a "police riot" (BROADCASTING, that the advertisers agree with every- Dec. 9) . thing we do. They certainly don't." Much of the PBL discussion focused Mr. Frank said it for NBC: "The on the danger or necessity, depending advertiser has a legitimate interest in on the point of view, of government selling his product.... If we do some- pressures on broadcast news operations. thing that damages the sale of his prod- Senator Pastore minimized the possi- uct, he is free to withdraw his adver- bility of censorship, or, for that matter, tising. It's a free country. But he's not even intimidation -a prospect that obvi- free to tell us how to put our programs ously was cause for concern to many on." broadcasters on the program or at the On news bias, Mr. Brinkley agreed previous week's violence hearing. he was biased, and at the same time In the process, Senator Pastore paid called criticism of bias "perfectly silly, broadcasters a compliment of the sort totally asinine." A biased opinion, he that has been in short supply on Capitol explained, "simply is an opinion you Hill, especially since August: "I've said do not agree with.... I've never had time and time again, in my humble a letter from anyone who said, 'You opinion, the broadcasting industry of this are biased but I agree with you.' country has reached a point of maturity Senator Pastore "I'm not objective, land I] make no 46 (PROGRAMING) BROADCASTING, Dec. 30, 1968 pretense of being objective," he added. two 10 -foot step vans are three Marconi ingly important cause of campaign ex- "Objectivity is impossible to a normal Mark VII color cameras, an Ampex penditures, the report urges larger pub- human being. Fairness, however, is high-low band VTR and a special lic subsidies for educational television obtainable, and that's what we strive for effects generator. The other van con- as well as repeal of Section 315, a step -not objectivity, fairness." tains two cameras and a video -tape that the committee sees as opening up CBS newsman Walter Cronkite had recorder. With the units ganged, all more donated air time for campaigners some second thoughts about Chicago. equipment is operated from one van. on both commercial and noncommercial After a replay of the convention -floor The small size of the vans permits outlets. scene showing CBS newsman Dan operation in locations inaccessible to The 315 repeal call, however, in- Rather manhandled by plain- clothes larger units, the company says, and a cludes a recommendation that the FCC security guards, followed by Mr. Cron - generator assures operation independ- should consult with the media to "en- kite's "bunch of thugs" observations, ently of on -site power supplies. In use, courage far more extensive `free' cam- Dlr. Cronkite said: "I am ashamed of the vans are preceded by a station paign coverage on an equitable basis." having become emotionally involved in wagon transporting production person- The results of a Section -315 repeal Chicago." nel, camera heads, tripods and cabling. should be watched by the FCC, the He added: "I do feel, however, that Media Research and production head- committee says, "as they certainly will in the matter of defending the freedom quarters are 401 Miracle Mile, Coral be by appropriate committees of the of the press and our right to report, Gables 33134. Congress." If those results prove not to we're the only people who are going be "in the public interest," the report to do it, after all. Who else is going to adds, "legislative remedies will have to do it for us ?" He said the appearance Repeal Sec. 315, be undertaken." in the CBS anchor booth of Chicago The report does not directly mention Mayor Richard Daley on the night sub- says CED report the possibility that broadcasters could sequent to the Rather incident carne be compelled to donate time for cam- from a decision to bend over backwards Committee sees stations paigns, but two committee members in an attached comment to the text sug- that was "solely" his. donating more free time The PBL program also featured com- gest that such art implication may be ments from other broadcasters and ob- after such action present. C. Wrede Petersmeyer, presi- servers, including Drew Pearson (who dent of Corinthian Broadcasting Corp., was mostly critical of the Chicago A call for repeal of the equal -time sec- New York, and Walter N. Thayer, coverage) and a number of European tion of the Communications Act is one president of Whitney Communications broadcasters, discussing American and of the suggestions made in a report on Corp., a firm allied financially with continental television coverage prob- campaign financing reform being issued Corinthian Broadcasting, take exception lems. In addition, viewers were given today (Dec. 30) by the Research and to the implication. cinema verite glimpses into the com- Policy Committee of the Committee for "To require media to go beyond plexities of television news production Economic Development. The report al- [time already devoted to campaigns] by and planning. so suggests that the need for a ceiling on donating time or space to candidates to Extended comment was provided by the amount of broadcast time purchas- use as they please," they say, "would Robert MacNeil, formerly an NBC able by campaigners and their organiza- amount to a private subsidy for a pub- newsman now with the BBC, who was tions is rapidly becoming evident, a lic purpose. Such a requirement would the anchorman of the program. Mr. point disputed by two of the commit- be unsound as a matter of public policy MacNeil was the lead -off witness at the tee's members. and probably illegal." previous week's violence hearing. The CED statement makes a broad Mr. Petersmeyer is a member of the Unlike his violence testimony, how- range of suggested changes in campaign CED's Research and Policy Committee, ever, Mr. MacNeil's PBL comments financing laws and in elections and under whose auspices the report is did not come to any ready conclusions campaign practices. The CED is a issued. The document is a policy state- or judgments, a circumstance, he said, private, nonpartisan research and edu- ment for the CED as a whole, but is required by the Public Broadcasting cational organization composed of 200 not intended to reflect the individual Act, which prohibits editorials on non- business executives and educators, par- views of other CED members not on commercial stations. The law, however, tially supported by private foundations. the research committee. Mr. Thayer is is intended to preclude editorials es- In the area of broadcasting, which a member of the CED's Committee for pousing the views of station or network is recognized as a primary and increas- Improvement of Management in Gov- management, not to rule out personal comment by educaitonal broadcasters, as the legislation's accompanying re- ports indicate. CAN YOU SELL TELEVISION PROGRAMING TO TELEVISION STATIONS? Van units reduce cost If you believe so, tell us why in as few paragraphs as possible. If what you have to say for on -site productions leads us to believe that you may have the qualities we deem essential for successful program selling, we will telephone you and go on from there. Cost reductions for on- location pro- duction are cited as a key benefit of We are a major television producer and distributor and are seeking sales power, present and potential. Sales experience in the television industry is not essential. two new compact video -tape mobile units designed by Media Research and The opportunity we offer will lead to you being responsible for an entire territory after Productions Inc., Coral Gables, Fla. The a substantial period of training. The job requires travel 50 weeks a year and will permit firm will use the vans, individually or you to be home only on weekends and holidays. If this travel requirement raises the together, in contract production work. slightest question in your mind, please do not respond to this announcement. Savings are claimed as a result of the vans' small size, which cuts trans- Box M -271, Broadcasting. portation costs and permits operation with smaller crews. Mounted in one of BROADCASTING, Dec. 30, 1968 47 aside for fair and equitable explorations of political issues and candidacies." One Program notes: signed by wetx(rv) New York to team with sportscaster Marty Glickman on proposal under consideration -that the Indian special Triangle Stations, Phila- coverage of the station's Saturday even- government might directly provide delphia, will produce Indian America, ing College Basketball series starting Jan. funds for campaign costs (which in turn would largely be spent with com- an examination of the destruction of 11. F & M Schaefer Brewing Co., American Indian culture, for national through BBDO, both New York, is half mercial stations for paid broadcast dismissed by the distribution this winter. The 90- minute sponsor of the 10 -game schedule. The time) -is out of hand Direct would diminish color film will be narrated by Henry remainder is open to participating CED. funding Fonda. sponsors. citizen participation, the report notes, FOI kit Freedom of Information Cen- New version Screen Magic Inc.. Los citing the "unsatisfactory" experience of direct funding in Rico. it ter of the University of Missouri School Angeles, is distributing to TV a new Puerto There, of Journalism has published an eight - version in color of Winky Dink and is reported, parties drastically overspent section kit on how to use the 1967 You, which was carried on CBS -TV their allotments while voter interest and party morale freedom of information law to gain from 1953 -56. The series of five -minute declined. access to federal government records. programs, in which viewers participate Instead, the CED recommends tax incentives to citizen contribu- The kit is priced at $5 and is available by drawing and coloring on home increase tions from Freedom of Information Center, screens, has been bought by wPtx(rv) to parties and candidates, on the Box 858, Columbia, Mo. 65201. New Work, KcoP(TV) Los Angeles, and one hand, and steps to reduce expendi- tures, such as fewer Corporate changes American Diversi- the six Triangle stations- wFIL -Tv candidates, shorter campaigns, and less -expensive free fied Industries Corp., New York. is the Philadelphia; wNBF -TV Binghamton, or access to the media, on the other. new corporate name of National Telepix N. Y.; KFRE -TV Fresno, Calif.; WNHC- The report cites escalating Inc. The change in name was made at Tv New Haven, Conn.; wFBG -Tv Al- costs for broad- casting as the prime the same time American Diversified ac- toona and WLYH-TV Lancaster- Lebanon, reason for increas- ing campaign expenditures. quired features representing more than both Pennsylvania. The series is being The committee agrees $1 million, of five firms (ElDorado produced by Ariel Productions, New that television Films, East -West Co.. Hugenock Pro- York. has become the dominant medium for campaigns. "Whether ductions, Mods and Rockers Inc. and Meet the police The role of the police for good or ill, this medium has W. F. S. Productions, all New York). force in the American community will become the main-and often the decisive With the acquisition, American has put be explored in a one-hour color docu- -means of communi- cation between together a package of 14 first -run fea- mentary to be telecast the week of Jan. candidates and their constituencies for all national, ture films to be distributed -through 13 on Westinghouse Broadcasting Co. most state and many Trans -American Film Corp., New York TV stations. The Blue Minority, which local offices." Thus, despite -to theaters and to television. One of focuses on the Boston police depart- urging repeal of the equal -time laws, the committee the films in the package is a color fea- ment, is the first production of the Ur- insists that ture that stars teen -age groups includ- ban America unit of WBC. fairness must be guarded. "Any possibility monopolistic manipulation ing the Beatles and the Animals. New home Quadrant Productions, of or inequitable access From diamond to court St. Louis new TV -film production firm in Evans- to this medium would constitute the gravest kind of Cardinal star pitcher Bob Gibson, a for- ton, Ill., moves to 152 East Superior, ... danger to our democratic political mer college basketball star, has been Chicago. sys- tem," the report says. "Fairness in its use is an obvious imperative, and the ernment, the body that prepared the a matter of law and unsound as a mat- public interest must be the dominant present report and has compiled other ter of public policy." concern." studies on governmental problems. Both men contend that the basic Convention coverage is another area The report says "some degree of premise- control on the basis of spec- of the CED's concern. Given the un- public control over commercial broad- trum scarcity or privileges extended -is manageable size of the gatherings, the casting" is justified by the fact that incorrect. Citing the decision of the report notes, "the glaring lights of tele- "each station enjoys a monopolistic use Seventh Circuit Court of Appeals on vision merely emphasize the 'extrava- of the frequency bands alloted to it by the fairness doctrine (BROADCASTING, ganza' or 'spectacular' aspects of the the national government." Such controls, Sept. 16), the dissenters say that using resulting mob scenes." One panel mem- it is argued, could include upper limits scarcity or "monopoly" as a justification ber, William Benton, publisher and on the amount of air time that could be for control is "fatuous." chairman of Encyclopaedia Britannica bought for paid political broadcasts. By Among other recommendations, the Inc., said in a footnote that he agreed the same token, "magazines, newspapers CED report suggests that all election with the reports' characterization of and all other channels of communica- costs "that do not benefit one candidate television's emphasis, but adds that the media do more tions enjoying postal or other govern- or party or position . . . against any -they also get in the mental privileges should also be en- other are properly a public responsi- way. couraged to provide space," the report bility and should be conducted at gov- suggests. ernmental expense." To this end it is Godfrey, weather get new days Messrs. Petersmeyer and Thayer take proposed that informational campaign Two CBS Radio shows. Arthur God- exception to both points. There is no documents, prepared by candidates and frey Time and Dimension on the more need for ceilings on broadcast ex- parties (with equal space for all) be Weather, will be expanded to seven penditures than on print spending, they printed and circulated at public ex- days a week. Arthur Godfrey Time. say. "Candidates should be allowed the pense. No mention is made of anal- which has been aired on a Monday - free choice of how they allocate monies ogous informational programs to be cir- through- Friday basis since it began in among the various media." Further, ulated by electronic means. 1945, will also be broadcast weekends they say, "the implication that the spe- But elsewhere in the report the CED beginning Jan. 4. cial mailing privileges enjoyed by the committee notes that increased sub- The national weather series, Dimen- printed press may give the government sidies to noncommercial stations could sion on the Weather, will add Saturday the right to insist on a particular treat- be granted "in the expectation that to its broadcast week. The series has ment of political material is unsound as significant blocks of time will be set been on six days a week since January. 48 (PROGRAMING) BROADCASTING, Dec. 30, 1968 BroadcastAdvertising Nielsen takes wraps off TNT `Teleprocessing in Timebuying' computerized spot -TV service set to compete with ARB plan The prospect of not one, but two com- role in the project had not been re- puterized spot -television buying services solved. developed last week as A.C. Nielsen Co. Mr. Blechta stressed that TNT would disclosed plans to offer one. Nielsen's not change the rep's current role in major competitor in the local TV rat- selling and negotiating -a vital feature, ings field, the American Research Bu- in the opinion of observers, if any reau, was revealed several weeks ago to system is to get rep support. be working on similar plans (BROAD- The system would link subscribers' CASTING, Dec. 9). offices with Nielsen's data processing The competitive nature of the pro- center in Chicago. Agencies would posed new services, even before either transmit campaign specifications-in - one materializes, became apparent early cluding cost -per- thousand and gross - in the Nielsen announcement. It said rating -point tolerances, targeted audi- that "Nielsen is asking for no advance ences, seasonal adjustment factors and financial backing from subscribers." bases for ranking availabilites -into the This was an obvious allusion to ARB's computer via keyboard- equipped cath- suggestion that agencies and station ode ray tubes. Nielsen said the system representatives share ownership of the would include identification and secur- proposed ARB service with Control ity safeguards to protect client proprie- Data Corp., a leading computer com- tary information. pany of which ARB is a subsidiary. The buyer would also indicate what ARB said this feature was not essential markets were to be bought and the Mr. Blechta but seemed desirable to insure fuller computer would flash back for each cooperation of reps and agencies. market a list of stations and their reps. high -speed print -out of all confirmed George E. Blechta, vice president and The buyer would then solicit availabil- spots and optionally, a print -out of product manager of Nielsen Station ities from the reps, who could either spots ordered but not confirmed. Index, said that "because of agency and submit them directly or through the "TNT," according to Mr. Blechta, "is station rep encouragement, we are cur- computer. Either way, the buyer could designed to reduce the cost of spot buy- rently planning to underwrite develop- get from the computer data bank a ing by minimizing clerical functions and ment of the system," which he said ranking of the avails on whatever basis speeding the buying operation. It will would be called "Teleprocessing in Time - he specifies -CPM's, gross rating points. assure uniform consideration of all buy- buying," or "TNT" for short. households or demographics. The rank- ing criteria and allow the timebuyer in- The announcement said presentations ing reports, transmitted directly to agen- creased negotiation and buying time. to leading agencies started in November, cy offices by magnetic tape recorder in "Upgrading of spots would be simpli- and officials reported that reaction to tandem with a high -speed printer, would fied," he said, "and post -buy evaluations the concept had been "good" and "very also show avails that failed to meet the would be made at a fraction of present encouraging." They also noted that tolerances specified in the buy plan. special -analysis costs." more realistic reactions may be available Nielsen said that through the data Little agency and rep reaction was when cost estimates and a timetable bank the buyer would be able to corn - available during last week's holidays, have been developed. bine spots "in infinite combinations" but observers noted that in new- service Officials could offer no approxima- until he determined the "best buy." offerings in the past a determining fac- tion of costs, either to set up the system When he had made his decision, he tor in each company's reaction has been or to operate it, and said no realistic would key his buys into the computer, the cost of the service to that company. time table could be devised until the which Nielsen said would maintain Agencies tend to regard a computerized "exploratory" conferences to ascertain records of confirmed spot buys for each buying system as essentially a sales tool agency and rep needs and wishes have product or brand. The buyer would that ought to be paid for primarily by been completed and the blueprint has then order the spots by calling the reps the sellers, while reps are not enthusias- been revised to reflect these preferences. involved. tic about shouldering the cost of a serv- (ARB's plan has been said to call for At any time, according to the an- ice that seems likely to prove -some about $12 million to set up the system.) nouncement, a buyer could have dis- thought this one would -to help buyer The Nielsen announcement said the played on his cathode ray screen a "buy more than seller. proposal was being made to "leading status report" showing soots that have agencies, station reps and broadcasters." been confirmed with the reps, those Authorities said the presentations were ordered but not confirmed, and those KPIX gets ASH lash continuing but had not yet formally selected but not yet ordered from the The latest target of attorney John F. reached the reo and broadcaster cate- reps. After each market buy has been Banzhaf Hl is KPrx(TV) San Francisco. gories. They said the broadcasters' exact completed, the agency would receive a Mr. Banzhaf, executive director of Ac- BROADCASTING, Dec. 30, 1968 49 tion on Smoking and Health, said in lated the fairness doctrine. His charge the second San Francisco station to re- a petition field with the FCC last week was based on monitoring of the station ceive a complaint from Action on the station has broadcast an in- from Nov. 25 through Dec. 1. Mr. Smoking and Health this month. The sufficient number of anticigasette an- Banzhaf urged that the commission other was KRON -TV ( BROADCASTING, nouncements, and has therefore vio- deny license renewal to KPIX. This is Dec. 2) . Private twist to public service TWA underwrites news on ETV network with travel- minded audience as target Trans World Airlines, which spent $5,- carried only on WNDT. Thus in the 17 motion budget was put at about $30 632,000 for TV advertising last year cities there will be 35 mentions per pro- million, of which apparently a little and has stepped up the rate this year, gram, and with 130 programs in the more than half is in nonmedia promo- last week invested $150,000 in a non- 26 -week span the mentions add up to tion. Its media advertising in 1967 has commercial TV grant that assures the 4,550. averaging the $150,000 grant out been put at $14.4 million. of which $5,- airline of 4,550 on -air mentions in 17 to about $32.97 a mention. The per - 632,000, or 39 %, was in TV ($3,017.- cities over the next six months. program average would be $1,153.85. 000 in spot, $2,615,000 in network), It figures out to less than $33 a men- Although TWA President Charles C. according to the Television Bureau of tion in each of the 17 cities. Rating Tillinghast Jr. spoke of public- service Advertising. services don't regularly measure non- considerations and corporate community TVB said that in the first nine months commercial- program audiences, so the involvement in his comments on grant, of this year TWA spent about $2,588.- cost -per- thousand homes could not be he also did not overlook the advantages 400 in spot TV and $1,855.600 in net- pinpointed. to be gained from corporate identifica- work TV for a total of 54,444,000, up The grant, said to be biggest known tion with the program. 13.2% from its TV spending in the corporate award for public -affairs pro- "TWA identity with the Newsfront same period of 1967. graming on a noncommercial station, program will be modest," he said. "It In announcing the grant, WNDT Pres- will underwrite Newsfront, a nightly will emphasize our genuine interest in ident John Kiermaier called it "one of news show on WNDr(TV) Newark -New communications and the news events the finest examples in public television York that is also carried on 16 other which shape our lives. Channel 13 of corporate participation in the events stations of the Eastern Educational Net- [WNDT) and the other public television and major concerns of our time." work, for the six -month period starting stations attract a special, selective and He said that although wNDr's general Jan. 6. Without it, the Monday- through- elite audience, people with broad inter- income picture this year in the best in Friday program might have gone off ests who travel extensively throughout history, the station had known since Dec. 31 for lack of funds. the world." last June that it would have to drop Station spokesmen reported that TWA TWA authorities left no doubt that Newsfront after Dec. 31 or carry it on would get two mentions as the under- they wanted to reach audiences like this a deficit -financing basis contrary to sta- writer in each Newsfront program's first and that they considered the Newsfront tion policy. The TWA grant, he said. half -hour, carried on WNDT and the investment an excellent opportunity to will assure the program's continuation other 16 stations. It will get one men- do so. not only for the next six months but tion on the program's second half -hour, TWA's annual advertising and pro- "well beyond." because "when we begin How TV- network billings stand in BAR's ranking Broadcast Advertisers Reports, network -TV dollar revenue estimate -week ended Dec.- 15,r1968 (net time and talent charges in thousands of dollars* Total Total ABC CBS NBC minutes dollars Week Cume Week Cume Week Cume week week 1968 1968 ended Jan. 1- ended Jan. 1. ended Jan. 1- ended ended total total Day parts Dec. 15 Dec. 15 Dec. 15 Dec. 15 Dec. 15 Dec. 15 Dec. 15 Dec. 15 minutes dollars Monday- Friday Sign -on -10 a.m. $ - $ 271.4 5 213.6 $ 5,236.7 $ 336.0 S 16,675.9 110 $ 549.6 4,015 5 22,184.0 Monday- Friday 10 a.m. -6 p.m. 1,332.1 61,479.4 2,882.6 138,684.5 2,265.8 113.511.2 915 6,480.5 44,802 313,675.1 Saturday- Sunday - Sign -on -6 p.m. 1,205.4 54,209.6 3,452.2 59,756.4 1,035.6 33,094.9 329 5.693.2 12,976 147,060.9 Monday- Saturday 6 p.m. -7:30 p.m. 249.7 18,465.9 756.5 29,586.5 849.0 30,265.1 97 1,855.2 4,601 78,317.5 Sunday 6 p.m. -7:30 p.m. 63.0 5,473.9 508.3 11,403.8 158.2 9,380.0 22 729.5 1.029 26,257.7 Monday- Sunday 7:30 -11 p.m. 5,788.5 242.120.0 7,219.6 296,401.1 7,526.8 299,255.8 437 20,534.9 21,975 837,776.9 Monday- Sunday 11 p.m.-Sign-off 254.5 17,687.4 41.0 6,540.0 483.3 22,658.4 75 778.8 3,986 46,885.8 Total 58,893.2 $399,707.6 $15,073.8 $547,609.0 $12,654.7 $524,841.3 1,985 536.621.7 93,384 51,472,157.9 50 (BROADCAST ADVERTISING) BROADCASTING, Dec. 30, 1968 our new fiscal year in July, we will again Business briefly: night time shows, and Brown & Wil- be in a position to finance Newsfront liamson Tobacco Mattel Inc., Hawthorne, Calif., through Co., Louisville, Ky., ont of our regular funds." through Post -Keyes -Gardner, Chicago- Carson /Roberts /Inc., Los Angeles, will Mitchell Krauss is host -moderator New York, in My Friend Tony. increase its television budget by 50% and Milt Haynes the regular newscaster during the first quarter of 1969. The Amerace Corp., Butler, N.J., through on the program, which is produced by toy -maker, which already is the largest Kalish, Spiro, Walpert & Ringold, Lee Hays of the station's department of TV advertiser in its field, has scheduled Philadelphia, for Ace bowling balls and public affairs and news. more than 600 spots to play during the combs, has bought into NBC Radio's first quarter as compared to some 400 coverage of American Football League Cooperative ad plan commercials shown during the compar- championship game, and the Sugar, able period in 1968. Added promotion Orange and Super Bowl games. disapproved by FTC will be given to 11 new products as well The Federal Trade Commission has is- as six established toys. Agency appointments: sued an advisory opinion indicating that Washington Post Co., Washington, Carven Parfums, New York, has a proposed three -party promotional plan through Joe Gans & Co., New York, named Warren, Muller, Dolobowsky in the food industry would violate stat- has purchased a schedule for Newsweek Inc., New York. Former agency was utes administered by the FTC. magazine on NBC Radio. Schedule will Trahey /Wolf Advertising, New York. vary in time and program 52 weeks. Under the plan the promoter pro- for Ross Roy of New York Inc. has been poses to sell TV time to suppliers of Singer Co., through J. Walter Thomp- assigned to handle Alfa Romeo Inc., products retailed principally through son Co., both New York, will sponsor Newark, N. J. U.S. distributor of the grocery stores. The suppliers would pay all of The Tonight Show (11:30 p.m.- Italian automobile line is considering rates based only on the TV time which 1 a.m. EST on NBC -TV New Year's radio in new model introduction. Bill- they bought. The plan also provides the Eve). The show will include a special ings are estimated at $300,000. right of each supplier to have its prod- midnight origination from Times Square ucts promoted in the stores of partici- in New York. Other NBC -TV buys in- pating retailers. clude Kal Kan foods, Los Angeles, Also in advertising: Retail participation in the plan would through Honig- Cooper & Harrington. New Home Roger Coleman Inc., sta- be solicited by the promoter through that city, in eight prime time shows; tion representative, has moved to larger retail trade journals. Retailers would set Standard Brands Inc., through J. Walter quarters at 515 Madison Avenue, New up special displays of the suppliers' Thompson, both New York, in six York 10022. Phone: (212) 755 -1621. products in stores and in return would obtain advertising time on the promot- er's television programs. In rejecting the plan, the FTC said it adequately inform retailers of their right Under the plan each retailer would appeared that the proposed arrange- to participate. obtain a minimum 10- second spot on a ments for individual negotiations be- Commissioner Philip Elman did not TV program during the specified period tween suppliers and retailers with re- concur in the FTC opinion. of promotion. Additional 10- second spots spect to the displays of the retailers in conformity with FTC policy, the could be obtained based on purchases by would probably violate the law. The identity of the party requesting the opin- the retailer. FTC also held that the plan did not ion was not revealed. focoMnance Sacrifice at Justice Dept. altar? NGC would give up production, distribution if court approves merger with Warner -7 Arts National General Corp., Los Angeles, approval of the merger, which had been division. He said that consolidation of last week offered to divest itself of mo- announced last August (BROADCASTING, NGC which operates more than 275 tion- picture production and distribution Aug. 19). On the first day of the theaters and produces and distributes activities in order to gain court approval hearing. Monday (Dec. 23), a Justice features on a limited basis, with W7, of its proposed merger with Warner official said the department opposed a major producer and distributor of Bros. -Seven Arts Ltd. The next move the consolidation because it would re- motion pictures and TV programs, is up to the Department of Justice. strain competition in the motion picture might result in NGC using its film in If NGC's proposal is approved, that field. its own theaters to the detriment of firm would acquire the record, music - After listening. to NGC's latest offer, independent theatrical exhibitors. publishing and TV divisions of W7. Judge Edmund L. Palmieri adjourned Earlier, Mr. Simon had offered to The offer was made last Tuesday the hearing until Jan. 29 so that Justice make other concessions. These included (Dec. 24) by Seymour Simon, NGC Department could determine its position. one proposal to dispose of one of the two general counsel, in a hearing before the The government's opposition was out- production organizations of the merged U. S. district court in New York. NGC lined by Maurice Silverman, attorney company, or, if the court desired, to had requested the hearing to expedite for the Justice Department's antitrust dispose of one of the production and dis- BROADCASTING, Dec. 30, 1968 51 tribution organizations of the merged their theater holdings. Among those after taxes will exceed $150 million for operation, at National General's option. selling off their theater chains were the first time, Mr. Sarnoff stated. He Be also said that NGC would agree not Paramount Pictures, Metro- Goldwyn- said per -share earnings will be approxi- to play any of the merged company's Mayer, Warner Bros. and 20th Century - mately $2.35, compared with $2.27 in pictures on a first -run basis in any of its Fox Film Corp. National General was 1967. theaters and would play only subsequent formed during this period to acquire Mr. Sarnoff noted that during these runs of its pictures in its theaters on the theater chain owned by Fox. seven years of unbroken progress, RCA nonexclusive basis. sales have increased 80% and after -tax Before NGC had offered to divest profits have more than tripled. He said itself of the motion picture- production sees sales he expects the national economy to con- arm of W7, William D. Kilgore Jr., Sarnoff tinue to advance in 1969, "although not chief of the judgment section of Justice's of over $3.1 billion at the overheated pace of recent antitrust division, said if the court ap- months." Mr. Sarnoff reported proved the merger proposal, Justice RCA chief expects profits that RCA had planned to appeal the decision. experienced its most successful year in Mr. Silverman contended in his ap- of over $150 million; NBC consumer products. He said the com- pearances before Judge Palmieri that sales go over $600 million pany continued to "hold the largest the proposed merger would encourage share of the color television market," other large film producers to seek con- and pointed out that sales of phono- solidations or reciprocal agreements Sales and earnings of RCA in 1968 arc graphs, radio and black- and -white TV with exhibitors. He said that "the old expected to establish all -time records sets had increased. abuses would certainly reappear" if the for the seventh straight year, Robert W. NBC. he added, achieved a new sales NGC -W7 merger were allowed. Sarnoff, president and chief executive record for the 24th consecutive year, Many of the major motion- picture officer, reported last week in a year -end exceeding $600 million for the first distribution companies were forced by statement. time in 1968. He emphasized that NBC - antitrust decrees in the late 1940's and Preliminary figures indicate that sales TV's diversified nighttime schedule, early 1950's to divest themselves of in 1968 will top $3.1 billion and profits which began last fall, moved it into The Broadcasting stock index A weekly summary of market movement in the shares of 75 companies associated with broadcasting, compiled by Roth Gerard & Co. Approx. Total Market Shares Capitali- Stock Es. Closing Closing C/osing 1968 Out zation symbol change Dec. 26 Dec. .19 Dec. 12 High Low (000) (000) Broadcasting ABC ABC N 6731 68 71% 7634 439 4,709 $353,200 CBS CBS N 54% 54 %, 5934 603í 4334 23,665 1,307,500 Capital Cities CCB N 78f 8134 86 8934 42% 2,811 244,600 Corinthian CRB N 37 %s 36% 3434 40% 2234 3,384 114,600 Cox COX N 58'., 61 6134 64% 4334 2,879 167,000 Gross Telecasting GTI 0 32 33 33 37 28 400 13,200 Metromedia MET N 51% 5334 53% 5734 343 4,862 262,500 Pacific & Southern 0 21 21 2254 24 6 1,614 37,100 Reeves Broadcasting RBT A 3434 3534 3634 4335 934 1,825 63,600 Scripps- Howard SH 0 31 30 3134 34 24 2,389 76,400 Sonderling SDB A 41 41% 40 %% 4734 2355 930 36,700 Taft TFB N 40', 40% 4335 4534 3034 3,363 139,600 Total 52,831 $2,816,000 Broadcasting with other major interests Avco AV N 49'. 51% 5034 65 37 14,075 $710,800 Bartell Media BMC A 22% 2134 20% 2335 9 2,106 31,900 Boston Herald- Traveler BHT O 68 70 68 71 48 569 40,400 Chris -Craft CCN N 39 39 41 45 2634 1,153 47,300 Cowles Communications CWL N 173s 1734 1734 185s 12%y 3,625 54,800 Fuqua FQA N 4534 4434 46 4731 3234 3,781 162,100 Gannett GCI O 40% 41 4135 44 23 4,736 202,500 General Tire GY N 338, 34% 35 36% 2335 17,061 612,100 Gray Communications O 108-, 11% 1134 15 9 475 5,500 LIN LB O 2834 27% 28% 31 16 1,550 43,800 Meredith Publishing M DP N 51 45 48% 5354 233.1 2,732 136,300 The Outlet Co. OTU N 30., 3135 32% 34 2034 1,184 36,900 Rollins ROL N 77% 76 7834 85 43 3,959 329,600 Rust Craft RUS A 34% 34% 35% 36% 29% 1,184 42,300 Storer SBK N 6234 59% 53% 64 36 4,188 225,600 Time Inc. TL N 100+, 10334 102 109% 86% 7,018 727,200 Worn etco WOM N 3434 3534 3734 38 1734 3,815 128,300 Total 73,211 $3,537,400 CATV Ameco ACO A 143., 1634 17% 19% 735 1,200 $19,800 Cox Cable O 2031 20 22% 25 16 2,500 52,500 Cypress Communications O 20 18 20 23 12 808 15,400 Entron NRN O 1034 10% 9% 10% 4 607 6,200 H & B American HBA A 21% 22% 25 2831 9% 2,956 76,900 Teleprompter TP A 6431 6634 79% 83 238/ 994 75,500 Television Communications O 18% 16% 17 - 2,090 37,100 Vlkoa VIK A 29% 30% 3434 39% 1238 1,587 60,900 Total 12,742 $344,300 Programing Columbia Pictures CPS N 40`, 4334 43% 45% 2335 4,701 $206,800 Commonwealth United CUC A 22 22% 22% 24% 6% 6,087 142,300 Disney DIS N 85% 9135 8635 93% 4134 4,230 336.300 52 (FOCUS ON FINANCE) BROADCASTING, Dec. 30, 1968 "the number -one position in audience these new preferred shares at its dis- industrial and educational nonbroadcast popularity during the prime viewing cretion in one or more series with such television users. Reeves Broadcasting is hours." rights, preferences and I:nlitations as it a diversified company in the fields of He cited gains in sales by RCA In- decides. The proposal is subject to video -tape recording and post- produc- formation Systems, RCA Global Com- shareholder approval at the company's tion services. sound recording and proc- munications. The Hertz Corp. and annual meeting scheduled for Feb. 4. essing. television and radio broadcast- Random House. One exception was Walt Disney Productions currently ing ownership and other fields. Actron RCA Defense Electronics Products. has a total of 7.5 million authorized will operate as an autonomous unit where sales and earnings declined from common shares. Of this total, 4,275,087 within the Reeves educational services the 1967 level, Mr. Sarnoff said, be- are issued and outstanding and 1,074,- division. cause of "reduced government business, 979 are reserved for possible future Company reports: issuance. the more intensive competition and in- If authorized number of Gulf & Western Industries Inc., New common shares is increased as has been creased fixed price contracting." York. reported record net sales and proposed, total authorized common earnings for the first three months of stock will amount to 20 million and Disney Productions offers fiscal 1969. ended Oct. 31, 1968: total authorized preferred stock will 1969 1968 total five million shares. Earned per share $1.10 $0.80 new stock proposal Net earnings 23323.000 17,100.000 Net .s3le: 368.603.000 303.398.000 The board of directors of Walt Disney Productions Inc., Burbank, Calif., has Reeves to acquire Actron Financial notes: proposed an increase in the authorized Reeves Broadcasting Corp.. New York. Boston Herald- Traveler Corp. has de- number of common shares in the com- and the Actron Corp., New York, have clared a dividend of $1.75 per share on pany from 7.5 million to 20 million. As reached an agreement in principle under its common stock. payable Jan. 15 to part of this proposed change a new which Reeves will acquire Actron. stockholders of record Dec. 31. class of preferred shares would be Actron operates production and post- Outlet Co. has declared quarterly created consisting of five million shares production services and provides sys- dividends of $1.371 per share on of $20 par value. The board could issue tems design, sales and installations for 51/2% convertible preferred stock, and Approx. Total Market Shares Capital i- Stock Ex. Closing Closing Closing 1968 Out nation symbol change Dec. 26 Dee. 19 Dec. 12 High Low (000) (000) Programing (cont.) Filmways FWY A 38 40 403 42 1634 961 38,400 Four Star O 6!Q 634 6% 10 5 666 4,800 Gulf & Western GW N 51 513 53 663 3834 11.680 686,200 MCA M CA N 42% 4534 45 5334 43 7,764 351,300 MGM MGM N 4534 4734 4834 55 3534 5,759 263,500 Screen Gems SGE A 403 4234 43 443 2234 3,048 172,500 Transamerica TA N 773 7934 803 8734 4354 28,859 2,489,100 Trans -Lux TLX A 543 56 5734 83% 21% 753 48.900 20th Century -Fox TF N 3454 3554 37 40% 24% 7,035 270,800 Walter Reade O 14% 1634 1634 17 7 1,662 27,600 Warner -Seven Arts WBS A 44.í 4434 4534 49% 2634 3,810 186,700 Wrather Corp. O 20 20 1934 2034 4 1,710 32,500 Total 89,725 55,257,700 Service John Blair JB O 52 50 493 52 20 1,080 $53,500 Comsat CQ N 5534 5434 5334 64% 4134 10,000 593,800 Doyle Dane Bernbach DDB O 30 3134 2834 41 31 2,104 64,200 Foote, Cone & Belding FCB N 1434 1634 1534 2034 13 2,157 32.400 General Artists O 20 17 1534 26 10 610 8,700 Grey Advertising G RA O 1734 1734 17 20 12 1,201 19,800 MPO Videotronics M PO A 1834 1534 1434 183., 1034 517 7,900 Movielab MOV A 11A, 1154 11% 1734 1134 1.404 17,000 Nielsen N 0 3634 36% 363 40 27 5,130 187,200 Ogilvy & Mather OM 0 26 2354 23% 26 14 1,090 25,100 Papert, Koenig, Lois PKL A 1234 123 634 14".; 434 791 5,400 Wells, Rich, Greene O 1234 1434 143 22 15 1,501 24,400 Total 27,585 61,039,400 Manufacturing Admiral ADL N 2034 2034 213 2534 1634 5,110 $107,900 Ampex APX N 383 3954 4134 4234 2634 9,629 370,700 General Electric GE N 9534 9734 9534 10034 8034 91.068 9,072,600 Magnavox MAG N 58% 5834 57% 6234 3634 15.442 887,900 3M MMM N 108% 10834 1083 119% 81 53,793 6,119,000 Motorola MOT N 12934 13434 132 153% 97 6,122 857,100 National Video NVD A 1434 1454 15% 2434 1134 2,782 45,200 RCA RCA N 4634 4734 4734 55 443 62,606 3,060,000 Reeves Industries RSC A 5% 7 6% 93 434 3,240 22,700 Westinghouse WX N 6634 7034 723 783 5934 38,064 2,869,100 Zenith Radio ZE N 5634 5634 573 653 5034 18,860 1.162.200 Total 306,716 $24,574,400 Grand total 562,810 $37,569,200 Standard & Poor Industrial Average 114.47 116.63 116.99 118.03 95.05 N -New York Stock Exchange Shares outstanding and capitalization as of Nov.29 A- American Stock Exchange 0-Over the counter (bid price shown) BROADCASTING, Dec. 30, 1968 53 161/4 cents per share on common stock, City Airport and plans to rebuild the at $12 a share. It closed, in over -the- payable Feb. 4, to stockholders of rec- restaurant at a new location. The buyer counter sales, at $12.50 bid, $14.50 ord Jan. 17. is Fred Harvey Inc. asked. Gross Telecasting Inc., owner of Doyle Dane Bernbach has declared WJIM-AM -FM -TV Lansing, Mich., has Public offering of 100,000 common a quarterly dividend of 2 -cents per sold the facilities of its Pear and Part- shares of Doremus & Co. sold out in share, payable Jan. 15, to stockholders ridge Restaurant subsidiary at Capital first day (Dec. 16). Stock was offered of record Dec. 31. fQu ip me írt Engi e ee ring Color TV sales top of the total. Zenith '69 color line Total U. S. retail radio sales, which B &W for 1st time had been running at about 40 million uses integrated circuits units annually for the last three years, Zenith Radio Corp., are expected to be up 5% this year. Chicago, has intro- Nearly 6 million units sold; duced an integrated circuit as the Auto radios are seen up 19 %; trans- color monochrome sales expected istor portables are steady, and table demodulator in its new 1969 line of color TV sets. Eighteen of Zenith's and clock radios arc off about 10 %. 50 to reach 5.5 million mark new models feature the IC device. About 50% of all U. S. factory-pro- duced radio will have this Zenith explained the IC color de- Television sales will account for almost sets FM year. modulator consists of a total of 19 half of the estimated $5 billion domes- transistors, 2 Continued growth of the consumer diodes and 24 resistors, tic and imported electronic retail sales all on a single silicon less electronic market is seen, running at a chip than this year the sales of U. S. -man- -with 5% to 10% increase yearly into the one -sixteenth of an inch square. ufactured color TV topping those of 1970's. Other features of the new Zenith line black- and -white sets for the first time, includes a "gyro- drive" UHF channel according to the Consumer Products Meanwhile, in its regular report of the total consumer electronics market, selector for faster and more precise Division of the Electronic Industries tuning of EIA reported that during the first nine the high band and automatic Association. Also announced last week fine tuning. The color set line ranges months of this year 1.1 million more was EIA's periodic report on total U.S. from 14-inch portables television receivers were sold in the to 23 -inch com- market sales. binations. EIA division reported that United States than during the same The period current TV retail sales of almost last year. 12 million units are running 5% over The report enumerates domestically CBS reported winner produced sets, bearing sales in 1967. Color sales approached imports U.S. in color -tube suit 6 million units. 10% over 1967, labels and imports bearing foreign while monochrome sales are expected labels. CBS authorities reported last week that to be about equal to last year's 5.5 The report also shows that in the they had been notified that CBS had million units. January-September period this year and won its three -year-old suit accusing In color TV, the sales mix is ex- in 1967 more foreign label radios were Sylvania Electric Products Inc. of in- pected to show 30% for portables and sold, factory sales of U.S. -produced fringing CBS color-TV tube patents. table models and 70% for consoles. In radios were down slightly, total radio Copies of the decision, giving details, previous years, virtually all color -TV sales were up, and FM- equipped radios were expected momentarily from the sales were consoles. In black- and -white, moved upward by about 3.5 million U. S. District Court in Boston, where portables and table models are 35% units. the case was tried. The suit, filed in Total U.S. sales of consumer electronic products FIRST 9 MONTHS 1968 FIRST 9 MONTHS 1967 Imports, Imports, Total Imports, Imports, Total Factory sales, domestic foreign U.S. Factory sa /es, domestic foreign U.S. Product U.S. produced label label sales U.S. produced label label sales Radio Home radio AM 2,668,185 2,562.363 7.723,830 12,954,378 3,632,571 2,013,123 8,533,791 14,179,485 FM /AM or FM 1,484,303 1,588,398 7.852.181 10,924,882 1,759,549 1,029,463 5,007,169 7,796,181 TOTAL 4,152,488 4,150,761 15,576,011 23,879,260 5,392,120 3,042,586 13,540,960 21,975,666 Automobile radio AM 6,709,487 - 1,173,257 7,882,744 5,715,410 388,852 6,104,262 FM /AM or FM 776,324 - 107,036 883,360 556.698 33,829 590,527 TOTAL 7,485,811 - 1,280,293 8,766,104 6,272,108 422,681 6,694,789 Total radio AM 9,377,672 2,562,363 8,897,087 20,837,122 9,347,981 2,013,123 8,922,643 20,283,747 FM /AM or FM 2,260,62 1.588,398 7,959,217 11,808,242 2,316,247 1.029,463 5,040,998 8,386,708 TOTAL 11,638,299 4,150,761 16,856,304 32,645,364 11,664,228 3,042,586 13,963,641 28,670,455 Total monochrome and color television 7,577,545 793,453 928.616 9,299.614 7,039,596 581,305 512,924 8,133,825 a Color TV sa /es for 1968! period were 3,905,980 for factory sales, U.S. produced; 260,032 for imports, domestic label; 136,873 for imports, foreign label, and 4,302,885 for total U.S. sales.IComparative figures for 1967 are not available. 54 BROADCASTING, Dec. 30, 1968 January 1966, asked for damages but system and features I.C. voltage com- known as the father of holography. did not specify an amount (BROAD- parators. CASTING. 31, New tap C -Cor Electronics Inc., State Jan. 1966). Sylvania, in Slide projector Spindler & Sauppe Inc., reply, denied patent infringement, claim- College, Pa., has introduced a new termi- Glendale, Calif., has developed a new nated tap unit, TTM -4 -7, for CATV, ing the patents involved were not valid forward -reverse sequencing two -by -two (BROADCASTING, April 4, 1966). featuring directional coupling, flat re- slide projector designed for TV chain sponse, and an attenuation figure of Technical briefs: integration. Model SLR -TV has a 48- 6.5 db. Price is $14. slide single magazine and can be used New TV cameras The Commercial with black and white or color multi- New cooler Rotron Inc., Woodstock, Electronics Division of Elec- Sylvania plexers, or by direct projection onto N. Y., has developed the Dolphin, a tric Products Inc., Bedford, Mass., has a TV camera tube face. fan which can provide continuous cool- developed two vidicon TV cameras for for up to five without New plant Shure Brothers Inc., Evans- ing years main- studio and closed- circuit use. The tenance. Measuring only seven inches in ton, Ill., has broken ground for a new SC15A and SC16A both have a mini- diameter and about two- and- a -half- assembly plant in Phoenix, to be com- mum resolution of 650 lines and a inches deep, it has oil- impregnated pleted early next spring. Shure manufac- binary divider chain for positive 2:1 sleeve bearings is mounted with tures microphones, high fidelity com- and interlace. The SC15A is designed for clips on integral clamping rims. The ponents and related products. video /RF use and comes with a three - Dolphin is designed for applications lens manual turret. The SC16A includes Equipment aid WETA -FM Washing- including electronic control equipment, a nine -inch monitor /viewfinder, a 4:1 ton's newest noncommercial station will relay racks, power supplies and a wide zoom lens and an intercom system. The take to the air in mid -1969 with a range of instruments. The unit produces SC15A is priced at $1,175 and the transmitter and antenna donated by minimum accoustical disturbance. SC16A at $1,800. Metromedia Inc. The group operator, Video tubes Visual Electronics Corp.. which has wTTG(rv) and WASH(FM) New relay Allied Control Co., New New York, has introduced two new in Washington, presented the equip- York. has developed a new miniature - lines of three -inch image orthicon ment plus other stereo transmission size telephone type relay, the Hi -Mag camera tubes of high sensitivity and gear to the Greater Washington Edu- cradle relay. Available in two, four, six extremely low noise characteristics. The cational Television Association Inc. and eight pole contact configurations, tubes are interchangeable with other Greater Washington has WETA -TV on single or bifurcated, it has a switching image orthicons of the same size. the air and holds construction permits capability of 5 amps. Sharper tolerances Moseley Associates for WETA and WETX(TV). All- weather eye GBC Closed Circuit Inc., Santa Barbara Research Park, Royal award Dr. Dennis Gabor, staff TV Corp., New York, has a new Calif., has developed the TAU-1 toler- scientist at CBS Laboratories, has been weaththproof solid -state closed circuit ance alarm unit designed to accompany awarded the distinguished Rumford camera (model OD -722) that uses a the automatic transmitter loggers and Medal by the Royal Society, London, standard pan an dtilt mechanism, pro- -to monitor base current ratios for alarm- for discoveries in "light or heat." Dr. vides horizontal resolution of more than ing parameters of a directional anten- Gabor, who is professor emeritus of 550 lines, weighs one -third less than na array. The TAU -1 is a six-channel the Imperial College of London, is previous models, and lists for $495. fâtesáfOrÌllnes Broadcast advertising ing, named VP of advertising and New York as general sales manager. merchandising. Robert W. Higgs, man- Charles Lintgen, sales manager, WTHI- David Skylar, senior VP, Griswold - ager of new markets, appointed assistant Eshleman Co., Cleveland, elected execu- AM-FM Terre Haute, Ind., joins KWNT- to VP of marketing. AM-FM Davenport, Iowa, as tive VP. L. Brand, with Griswold - general Perry M. Wil- Eshleman, Chicago, also elected execu- William sales manager. shire HL account tive VP. William V. Levy, director of Michael J. Lutomski, with WJBK -TV supervisor, N.W. public relations services, and James F. Detroit, joins Metro TV Sales as man- Ayer & Son, Chi- senior account supervisor, ager of Detroit office. McManus, cago, elected VP. Cleveland, elected VP's. Richard Kraushaar, account executive, Stephen T. Hatt - Los Angeles, local Rocco Campanelli, co -group head, and rich, VP and ac- Krt.A(rv) appointed -Lou Centlivre, copy supervisor, Kenyon count manager, sales manager. & Eckhardt, New York; William J. George Johnson Jack L. Hitchcock, local sales manager, Casey, account supervisor, K & E, Chi- Advertising Inc., wrvT(TV) Tampa -St. Petersburg, Fla., cago, and John F. McClure, account St. Louis, named named sales manager at wESH -TV Day- supervisor, K & E, Detroit, elected VP's. Mr. Wilshire executive VP. tona Beach -Orlando, Fla. James P. Demaree, director of adver- J. Birney Blair, commercial manager, Gary G. Wright, with west Columbus, tising and public relations, Endicott KHQ -TV Spokane, Wash., named VP. Ind., joins WFIN Findlay, Ohio as sales Johnson Corp., Endicott, N. Y., named Robert J. Brush, Standard Brands Inc., manager. VP, advertising and public relations. New York, joins Borden Co. there as Robert J. Lackner, general sales man- foods division sales promotion co- Media ager, Carling Brewing Co., Cleveland, ordinator. Howard Trickey, station manager, named VP of sales. Richard C. Wright, Edward L. Lubin, national sales man- WLUK -TV Green Bay, Wis., joins director of advertising and merchandis- ager, KHJ Los Angeles, joins WOR -FM wroo(Tv) St. Petersburg, Fla., as gen- 'BROADCASTING, Dec. 30, 1968 55 eral manager. news bureau correspondent for Westing- ager of syndication services. Bill W. Miller, business manager, WREC- house group. He is succeeded by William D. Hed- AM-FM-TV Memphis, named VP. David Baum, public relations manager, den, VP, Calvin Westinghouse's KDKA -TV Pittsburgh. George F. Hart- Productions Inc., ford, area VP, Post - James L. Snyder, Kansas City, Mo., Newsweek sta- Washington pro- named VP, Mid- tions, Washington, ducer for CBS Eve- west section of joins CBS Radio, ning News with Society of Motion New York, as field Walter Cronkite, Picture and Tele- manager, affiliate joins WTOP Wash- vision Engineers. relations. ington as executive Richard F. Year- news editor. ick, formerly with Raymond D. Weis - Mr. Redden bond, senior attor- William Ellison, di- Ameco Inc., ney, CBS law de- rector of special Phoenix, and Cascade Electronics Ltd., Mr. Hartford events, WNHC -TV Port Moody, B.C., Canada, joins Ana- partment, New Mr. Snyder York, joins ABC -TV there in newly New Haven, Conn., conda Electronics Co. as northeast created position of director of television appointed to newly created position of regional sales manager in Harrisburg, contracts. director of public affairs and news. Pa. Frank Charles R. Griggs, manager, WVLN, John Rayburn, with KLZ -TV Denver, J. Laskin, manager of product WDAF -TV planning, video products division, wset(FM) Olney, Ill., joins WSOY -AM- joins Kansas City, Mo., as Am- FM Decatur, Ill., as general manager. co- anchorman. pex Corp., Redwood City, Calif., be- comes video Lawrence W. Beabout, operations di- Dick Byrd, newswriter, WMC -TV Mem- products manager of Am- pex International. rector at WVLN, wsEI(FM ), named sta- phis, also appointed reporter. tion manager. Both are Illinois Broad- John A. Edgerton, promotion manager, International casting Co. stations. wBTv(Tv) Charlotte, N.C., appointed Murray T. Brown, VP and general man- to Donald H. French, VP, WIRA Fort newly created position of news and ager of broadcasting, CFPL -TV London, Pierce, Fla., joins w.ITS Jupiter, Fla., information manager. Ont., named president of CFPL- AM -FM. as general manager. Douglas Bruckner, formerly with KCRL Paul A. McDermott, with Radio & Tele- Bill Sanders, pro- (Tv) and KTVN(TV), both Reno, ap- vision Sales Inc. and Andy McDermott gram director, pointed newsman for KHVH -TV Hono- Sales Ltd., Toronto, named manager of wwDC Washington, lulu. Montreal office. Frank Gardiner, with appointed general John Field, newsfilm reporter, joins Toronto office, succeeds Mr. McDer- manager of wwDC- WCKT(Tv) Miami, as member of news mott. AM-FM. staff. Patrick F. Boscamp, With KSET, KPAK John A. Moline, Tom DeVries, former member of ad- (FM) El Paso, joins XHPX -FM Civad with KDLM Detroit ministration of New York Mayor John Juarez, Mexico, as general sales man- Lakes, Minn., joins Lindsay, joins noncommercial KQED(TV) ager and program director. KOUR Independ- San Francisco as reporter. Adrian Robinson, ence, Iowa, as gen- radio and television Derwood director, Gerry Dunlop & Associates, Mr. Sanders eral manager. Haines, reporter, Gary (Ind.) Post -Tribune, and Alan B. MacWhinney, Kingston, Jamaica, named general man- Curtis W. Brown, sales representative, reporter, WKBN -AM -TV Youngstown, ager. He succeeds D. Gerald Dun- KWTO Springfield, Mo., joins KTTS-AM- Ohio, join WLS -TV Chicago as news - lop, who retires. Agency is affiliate of FM there as station manager. He suc- writers. Bishopric /Green /Fielden Inc., Miami. ceeds Jerry Sweaney, who becomes as- sistant manager of KTTS -TV. Promotion Deaths William S. Shepherd, sales manager, Raymond Swing, Programing Country -Klang film production firm, 81, well -know n Michael Eisner, manager of specials and Minneapolis, joins KSTP -AM -TV St. Paul - radio news com- talent, ABC-TV, New York, named Minneapolis as promotion manager. mentator during director of program development, East Bill Nunley, captain, U.S. Air Force, 1930's and 1940's, died Dec. Coast. Barry Lowen, manager of pro- joins WLAC -TV Nashville as promotion gram development, West Coast, named and advertising manager. 22 in Washington. director of program development, West After 29 years on Andy Coast. Driscoll, sales promotion director, newspapers as re- wool, Minneapolis, joins wxvz Detroit porter, editor and Chuck Scott, with WROK Rockford, Ill., as advertising and promotion director. appointed program manager. He suc- correspondent, He succeeds Charles Mann, who resigns. Mr. Swing Mr. Swing began ceeds Jerry Collins, who joins WASK- Gilbert Smith, director of promotion, (photo circa 1950). radio career in AM-FM Lafayette, Ind.. as assistant man- KFI Los Angeles, 1934 with British ager in charge of programing. joins Telethon Pro- Broadcasting Corp. in ductions, Hollywood, as director of New York, shortly switching to CBS. In News public relations. 1936 he joined Mutual, and in 1942 went to old NBC Blue Network. Mr. Gene Webster, formerly writer and di- Equipment & engineering Swing was commentator for WOR New rector with CBS Radio and KNX Los Bruce L. Wolfson, operations manager, York 1948 -50, and later served Liberty Angeles, joins ICABC-TV Los Angeles as Reeves Video, division of Reeves Broad- Network in same capacity. From 1951- editorial director. casting Corp., New York, elected VP 53 and 1959 -64 he was political com- Richard Brasie, political correspondent of operations. William R. Hale, man- mentator for Voice of America. He is at Westinghouse Broadcasting Co.'s ager of traffic control for Air Dispatch, survived by wife, Meisung, and five WIND Chicago, appointed Washington New York, joins Reeves Video as man- children. 56 (FATES & FORTUNES) BROADCASTING, Dec. 30, 1968 furTheBeeard (each BROADCASTING, N. Y. Requests WUTV(TV). Rogers and Frederick R. Keith Jr. As compiled by Dec. 18 50%). Mr. Rogers owns 33 1,5% of WTGR through Dec. 23 and based on filings. Myrtle Beach. S. C. Mr. Keith has farming interests. Action Dec. 18. authorizations and other FCC actions. Existing TV stations Other actions announced. Actions on motions Abbreviations: Ann.- ant. -an- Review board in Boynton Beach. Fla.. AM tenna. aur.- aural. CATV -community an- Hearing Examiner Basil P. Cooper in tenna television. critical hours. proceeding, Does. 18310.13. denied petition CH- CP- Boston (Integrated Communications Systems to delete issues or other relief filed Oct. 2 construction permit. D -day. DA- direction- Inc. of Massachusetts [WREP(TV)J). TV al antenna. ERP- effective radiated power. by Boynton Beach Community Services Inc. proceeding. continued evidentiary hearing Action Dee. 20. kc- kilocycles. kw- kilowatts. LS -local sun- scheduled for Dec. 23 to date to be specified set. me-megacycles. mod. -modification. N at further prehearing conference Jan. 31. Review board in Sunbury. Pa.. AM -night. PSA- presunrise service authority. 1969 (Does. 18338-9). Action Dec. 16. proceeding. Does. 18291 -93, dismissed peti- SCA-subsidiary communications authoriza- tion to enlarge Issues filed Sept. 11 by tion. SH- specified hours. SSA -special serv- Chief Hearing Examiner James D. Sunbury Broadcasting Corp. and request ice authorization. STA-special temporary Cunningham in Pocatello. Idaho (KBLI Inc. for extension of time filed Oct. 31 by Broad- authorization. trans. -transmitter UHF-ul- [KTLE(TV)1 and Eastern Idaho Television cast Bureau: granted joint petition for tra high frequency. U- unlimited hours. Corp.). TV proceeding. designated Hearing approval of agreement filed Sept. 25. and VHF -very high frequency. cis.- visual. w- Examiner David I. Kraushaar as presiding joint for leave to amend filed Oct. watts. educational. officer: scheduled prehearing conference for petition - 22. by Kel Broadcasting Co. and Herbert P. Feb. 4. 1969. and hearing for March 14. 1969 Michels. Action Dec. 20. (Does. 18401 -2). Action Dec. 18. New Review board In Williamsburg, Va., AM TV stations Chief Hearing Examiner James D. Cun- proceeding. Does. 17605-06, and 18375, Final ningham in Newark. N. J. (Atlantic Video granted petition filed Dec. 18 by James action Corp. [WRTV(TV)] and Vikcom Broad- River Broadcasting Corp.. extended to Dec. Toledo. casting Corp.). TV proceeding. designated 28 time to file oppositions to the petition Ohio -Midwestern Broadcasting Hearing Examiner Arthur A. Gladstone as Inc. FCC granted UHF ch. 60 (746 -752 me); to enlarge issues filed by Virginia Broad- ERP 583 kw vis.. 116 kw aur. Ant. height presiding officer: scheduled prehearing con- casters. Action Dec. 20. above average terrain 480 ference for Feb. 3. 1969. and hearing for ft.: ant. height 1969 18403 above ground 496 ft. P. O. address: 2965 March 3. (Does. -4). Actions on motions Pickle Road. Toledo 43616. Estimated con- struction cost Call letter application Chief Hearing Examiner James D. Cun- $553.400: first -year operating ningham in Globe. Ariz. (Mace Broadcasting cost $175.000: revenue $175.000. Geographic "KWSC -TV. Washington State University, coordinates Co.). AM proceeding, continued hearing 41. 37. 52 north lat.: 83. 28. 38- l'uliman. Wash. Requests KWSU-TV, Dec. be west long. Type trans. RCA TTU -30A. Type scheduled for 17 to date to specified ant. RCA TFU -36J. Legal counsel A. L. in subsequent order. (Doc. 18225). Action Stein: consulting engineer Jules Cohen & Dec. 16. Associates. both Washington. Principals: New AM stations Hearing Examiner Millard F. French in Lewis W. Dickey. president (99.85%r) et al. Williamsburg. Suffolk and Norfolk. all Vir- Mr. Dickey owns WKWK -AM -FM Wheeling. Final actions ginia (Virginia Broadcasters, Suffolk Broad- W. Va.. and WOHO Toledo. Action Dec. 18. Titusville. Fla. -Coastal Florida Radio casters and James River Broadcasting Coro.), Other actions Broadcasters. FCC returned as unacceptable AM proceeding, set certain procedural dates application for new AM on 1460 kc. 5 kw. and continued hearing on qualification and Review board in Medford, Ore.. TV pro- DA -D. Operation would involve prohibited engineering phase scheduled for Feb. 13. ceeding. Does. 17681 -82. dismissed petition overlap of contours. Action Dec. 18. to enlarge issues and reopen hearing filed N. Percypeny by Oregon Broadcasting Co. and Medford Parsippany-Troy Hills. J.- Printing Co. Oct. 25: granted petition for Radio. FCC granted 1310 kc. 1 kw. DA -D. leave to file affidavit filed by Liberty Tele- P. O. address: Box 798. Upper Montclair. vision Inc. and Siskiyou Broadcasters Inc. N. J. 07043. Estimated construction cost Dec. 9. Action Dec. 20. $75.000: first-year operating cost $62.500: An Outstanding revenue $65.000. Principals: William P. Review board in Fajardo. P. R.. TV pro- Godley and Paul F. Godley Jr. (each 50 %). ceeding. Does. 18048 -49. granted petition William Godley Is employee in Industrial filed Dec. 19 by WAPA -TV Broadcasting controls. Paul Godley is owner of radio 5 KW AM Corp.. extended to Dec. 24 time to file reply engineer consulting company. Action Dec. 18. to opposition and comments to motion to enlarge issues. Action Dec. 20. Catskill. N. Y.- Caranje Broadcasting Co. FCC granted 560 kc. 1 kw. DA -D. P. O. Action on motion address: c/o Jean Czaplinski. 7 Charles St., Transmitter... Hudson. N. Y. 12534. Estimated construction Hearing Examiner David I. Kraushaar in cost $63.316: first year operating cost $48.000; Terre Haute. Ind. (Broadcasting Affiliates revenue $60.000. Principals: Andrew Wisniew- Corp.. Terre Haute Broadcasting Corp. and skl, Carmine A. Pizza. Jean M. Czaplinski Alpha Broadcasting Corp.). TV proceeding. (each Dr. Pizza is instructor In granted petition for dismissal by Broadcast- 33'äk). ing anatomy and physiology. Mr. W isnlewski is Affiliates Corp. and dismissed with salesman. Miss Czaplinski is stenographer. prejudice Its application (Does. 18320 -22). Dec. 18. Action Dec. 18. Action Red Springs. N. C. -K & R Broadcasting Call letter applications Corp. FCC granted 1510 kc. 1 kw. P. O. ad dress: 209 West Broad Street. St. Pauls, Lewis Broadcasting Corp.. Savannah. Ga. Requests N. C. 28384. Estimated construction cos WJCL(TV). $33.458: first -year operating cost $50.000 Ultravision Broadcasting Co.. Buffalo. revenue $63,900. Principals: Thomas 7. EDWIN TORNBERG CCA AM S000D & COMPANY, INC. For reliability, economy and a high fidelity sound, the CCA Negotiators For The Purchase And Sale Of AM 5000D is unsurpassed. And TV Stations CATV Contact your CCA representa- Radio tive or, yet, ask Appraisers Financial Advisors better - your "Good Sounding" fellow New York -60 East 42nd St., New York, N.Y. 10017 broadcaster. 212 -687.4242 West Coast -1357 Jewell Ave., Pacific Grove, Calif. 93950 CCA ELECTRONICS CORP. 408 -375 -3164 GLOUCESTER CITY. N. J. CCA (609).456.1716 BROADCASTING, Dec. 30, 1968 57 1969, to March 19, 1969 (Does. 17605 -6 and 18375). Action Dec. 19. Summary of broadcasting Hearing Examiner Chester F. Naumowicz Compiled by BROADCASTING, Dec. 26, 1968 Jr. In Boynton Beach and Naples, both Not Florida (North American Broadcasting Co., Radio Boynton Beach Inc., Boynton Beach On Air Total On Air Total Community Services Inc. and Radio Voice Licensed CP's On Ait CP's Authorized of Naples). AM proceeding, upon informal request of Radio Vince of Naples. continued Commercial AM 4,2211 14 4,2351 65 4,3001 all procedural dates for period of seven Commercial FM 1,894 41 1,935 194 2,129 days and scheduled hearing for Jan. 13, Commercial TV -VHF 497, 9 5061 11 517. 1969 (Does. 18310-13). Action Dec. 17. Commercial TV -UHF 1192 51 1682 163 3332 Educational FM 354 7 361 31 392 Educational TV -VHF 70 5 75 2 77 Existing AM stations Educational TV -UHF 70 27 97 14 111 Final actions KAFY Bakersfield. Calif. -FCC denied re- Station boxscore quest for waiver of overlap requirements of Compiled by FCC, Dec. 1, 1968 rules: returned application as unacceptable. Action Dec. 18. Com'i AM Com'/ FM Com'/ TV Educ FM Educ TV KHEY El Paso -FCC granted application Licensed (all on air) 4,2181 1,873 615 349 140 for CP to change station site to 17 miles north -northeast of center of El Paso, El Paso CP's on air (new stations) 17 59 57 12 30 county: change DA patterns; condition. Total on air 4,2351 1.932 670 361 170 Action Dec. 18. CP's not on air (new stations) 66 196 176 32 18 Total authorized stations 4,3011 2,128 848 393 188 Actions on motions Licenses deleted 2 0 1 0 0 Hearing Examiner Basil P. Cooper in CP's deleted o 1 o o o Ogden. Utah, and Golden. Colorado (North American Broadcasting Co. and Norman 1 Includes two AM's operating with Special Temporary Authorization, and 25 educational AM's. Broadcasting), renewal or licenses of KSVN . Includes three VHF's operating with STA's, and two licensed UHF's that are not on the air. and KICM, denied petition by R. P. Kephart for leave to intervene; by separate action continued evidentiary hearing scheduled for South Charlestown and Fayetteville. both ownership of applicant corporation (Doe. Jan. 7, 1969, to date to be specified at West Virginia (William D. Stone [WADS] 18374). Action Dec. 18. further prehearing conference Jan. 7, 1969 and Claude R. Hill Jr.), AM proceeding. set (Does. 18343 -4). Actions Dec. 17. certain procedural dates and continued hear- Rulemaking petition ing scheduled for Jan. 23, 1969, to Feb. 5, Chief Hearing Examiner James D. Cun- 1969 (Does. 18366-7). Action Dec. 17. Chief, Broadcast Bureau granted petition ningham in Bowling Green, Ohio (WMGS by A. H. Belo Corp. and extended to Dec. 27 Inc. [WMGS] and Ohio Radio Inc.). AM time to respond to petition for rulemaking proceeding. granted petition by Ohio Radio Fines by E. H. and B. L. Hall and R. E. Harbus in Inc. and dismissed with prejudice Its appli- KFML Denver -FCC ordered payment of matter of amendment of rules. table of FM cation: by separate action continued hearing $500 forfeiture for repeated rule violations, assignments, Mineral Wells. Tex. Action scheduled for Dec. 18 to Jan. 15. 1969 (Does. Including failure to have property licensed Dec. 17. Actions Dec. 16. 1629(-1). operator on duty and failure to make equip- Call Hearing Examiner Charles J. Frederick in ment measurements available. Action Dec. 18. letter applications San Antonio. Tex. (Walmac Co.). renewal KOKE Austin. Tex. -FCC ordered pay- Deep South Radioways. Lake City, Fla. of licenses of KMAC and KISS(FM), sched- ment of $500 forfeiture for repeated rule Requests WTLD -FM. uled further hearing for Jan. 8. 1969 (Does. violation by failing to have licensed operator 18223-4). Action Dec. 17. Pontiac FM Broadcasting Co.. Pontiac, on duty. Action Dec. 18. Ill. Requests WPOK -FM. Hearing Examiner Millard F. French in KASL Newcastle, Wyo. -FCC notified of Bitter Root Broadcasting Co.. Hamilton, apparent forfeiture liability of $1.000 for Mont. Requests rule violations by operating with daytime KLYQ -FM. facilities after sunset and failing to inspect Sioux Empire Broadcasting Co., Sioux transmitting equipment live days each week. Falls. S. D. Requests KCHF -FM. STL Action Dec. 23. Call letter action Call letter applications Inter -City Relay WRIS Inc., Salem. Va. Granted KAHR. California Northwest Broadcasting WJLM(FM). lr STEREO REMOTE CONTROL Co.. Redding. Calif. Requests KCLM. WKYN. Quality Broadcasting Corp., San MONAURAL TELEMETRY Juan, P. R. Requests WRPR. Existing FM stations 41 KWSC, Washington State University. Action on motion With two separate SIL systems, there Pullman, Wash. Requests *KWSU. Hearing Examiner Thomas H. Donahue in is no measurable amount of cross talk Call letter action Albany, N. Y. (Regal Broadcasting Corp. between channels. The [WHRL-FM], Functional Broadcasting dual system also KPCN. Republic Broadcasting Corp.. Grand Inc. offers protection and WPOW Inc.), FM proceeding, on oral against loss of air time. Prairie. Tex. Granted KKDA. request of Functional Broadcasting Inc., Additionally, this system has the cap- scheduled conference for Dec. 23 (Does. ability for 18210 -12). Action Dee. 19. transmission of remote control New FM stations and SCA multiplex subcarriers. Write Fine Box 661, Cleburne, Texas Actions on motions 76031 for information. WJJM(FM) St. Joseph. l'to. -FCC notified Chief Hearing Examiner James D. Cun- of apparent liability of $500 for violation of ningham in Vero Beach, Fla. (Seaborn Ru- rules by falling to keep maintenance logs. II dolph Hubbard and Tropics Inc.) FM pro- Action Dec. 18. ceeding, designated Hearing Examiner Charles J. Frederick as presiding officer: Call letter actions Now! scheduled prehearing conference for Feb. 5. 1969. and hearing for March 12. 1969 (Dots. KSAN -FM. Metromedia Inc., San Fran- II, 18399 -400). Action Dec. 18. cisco. Granted KSAN(FM). /// Hearing Examiner Thomas H. Donahue In WDLP -FM, Dixie Radio Inc.. Panama It1 Aurora. Ind. (Dearborn County Broadcasters City, Fla. Granted WPAP -FM. and Grepco Inc.), FM proceeding. by peti- KUWS -FM. Richard C. Brandt, Newton, tion of Dearborn County Broadcasters. ex- Iowa. Granted KCOB -FM. 9) tended time to Dec. 26 to answer interroga- tories submitted by Grepco Inc. Nov. 27 (Does. 18264 -5). Action Dec. 12. ,1 Other actions, all services Hearing Examiner Charles J. Frederick In Pompano Beach and Deerfield Beach, both Chief. Broadcast Bureau granted request Florida (Almardon Inc. of Florida and by Marsh Media Ltd. and extended to Dec. u1 Deerfield Radio Inc.). FM proceeding. set 30 time to file reply comments in matter of certain procedural dates and scheduled hear- establishment of ant. farm area at Amarillo, ing for Feb. 18. 1969 (Does. 18020 and Tex. Action Dec. 17. t 18187). Action Dec. 19. Hearing Examiner H. Gifford Irlon in 1 Eufaula, Ala. (Dixie Radio Inc. and Bluff Processing line, all stations City Broadcasting Co.), FM proceeding by Following AM applications will be ready granted motion Bluff City Broadcasting and available for processing Feb, 28, 1969. Co. to accept late notice of appearance (Does. top -5). From of processing line: NEW, Clovis, 18364 Action Dec. 16. N. M.. Norman E. Petty, Rep: 680 kc, 500 w, MARTI Hearing Examiner JaY A. Kyle in She- DA -1. U: NEW Wallingford, Conn., Quin- Electronics boygan, Wis. (WHBL Inc.). FM proceeding, nipiac Valley Service Inc.. Rea: 860 kc, 1 A DIVISION OF MARTI, INC. granted petition by applicant for leave to amend applica,lons to reflect change In stock (Continued on page 63) 58 (FOR THE RECORD) BROADCASTING, Dec. 30, 1968 PROFESSIONAL CARDS JANSKY & BAILEY JAMES C. Mc NARY -Established 1920 GEORGE C. DAVIS CONSULTING ENGINEERS Consulting Engineers Consulting Engineer PAUL GODLEY CO. RADIO G TELEVISION CONSULTING ENGINEERS 1812 K St., N.W. National Press Bldg. 527 Munsey Bldg. Wash., D. C. 20004 Box 798, Upper Montclair, N.J. 07043 783 -0111 Wash., D.C. 20006 296 -6400 Telephone District 7 -1205 Phone: 1201) 746 -3000 Washington, D. C. 20004 Member AFCCE Member AFCCB ](ember AFCCE .1f ember :I F'CCE COMMERCIAL RADIO A. D. Ring & Associates GAUTNEY & JONES EQUIPMENT CO. Lohnes & Culver Everett L Dillard, Gen. Mgr. 42 Years' Experience in Radio CONSULTING RADIO ENGINEERS Edward F. Lorentz, Chief Engr. Engineering Munsey Building District 7-1215 930 Warner Bldg. National 8 -7757 PRUDENTIAL BLDG. 1710 NSt., N.W. 298 -6850 Washington, D. C. 20004 347 -1319 WASHINGTON, Washington, D. C. 20004 WASHINGTON, D. C. 20005 D. C. 20006 .Member AFCCE Member APC(B Member AFCCE Member AFCCE A. EARL GUY C. HUTCHESON SILLIMAN, MOFFET KEAR & KENNEDY CULLUM, JR. CONSULTING ENGINEERS 817 -261 -8721 & KOWALSKI 1302 18th St., N.W. Hudson 3 -9000 INWOOD POST OFFICE 711 14th St., N.W. P. 0. Box 808 WASHINGTON, D. C. 20006 DALLAS, TEXAS 75209 Republic 7 -6646 1100 Abram (2141 631 -8360 W. Washington, D. C. 20005 Member AFCCE 3f ember AFCCE Arlington, Texas 76010 .Member AFCCE GEO. P. ADAIR ENG. CO. KEAN, SKLOM & STEPHENS HAMMETT & EDISON JOHN B. HEFFELFINGER CONSULTING ENGINEERS CONSULTING RADIO ENGINEERS CONSULTING ENGINEERS Radio -Television 19 E. Quincy Street Communications-Electronics Radio 0 Television Riverside, Illinois 60546 Box 68, International Airport 9208 Wyoming Pl. Hiland 4 -7010 2029 K St., N.W., 4th Flom Suburb) San Francisco, California 94128 Washington, D. C. 20006 IA Chicago Phone 312-447-2401 (4151 342 -5206 Telephone: 1202) 223 -4664 KANSAS CITY. MISSOURI Member AFCCE Member AFCCB 3f ember AFCCE 64114 VIR N. JAMES JULES COHEN CARL E. SMITH A. E. Towne Assocs., Inc. CONSULTING RADIO ENGINEERS & ASSOCIATES CONSULTING RADIO ENGINEERS Application and Field Engineering TELEVISION and RADIO 345 Colorado Blvd. Suite 716, Associations Bldg. 8200 Snowville Road -80206 ENGINEERING CONSULTANTS Phone: Area Code 3031 333 -5562 1145 19tú St., N.W., 659 -3707 727 Industrial Road Cleveland, Ohio 44141 TWX 910- 931 -0514 Washington, D. C. 20036 Phone: 216 -526 -4386 DENVER, COLORADO San Carlos, California 94070 Member AFCCE Member AFCCB Member AFCCE 1415) 592 -1394 PETE JOHNSON MERL SAXON WILLIAM B. CARR RAYMOND E. ROHRER Associates CONSULTING Consulting Radio Engineers & CONSULTING RADIO ENGINEER ENGINEERS Walker Bldg., 4028 Daley 317 Wyatt Bldg. CONSULTING amlety ENGINEERS 622 Hoskins Street Fort Worth, Texas Washington, D. C. 20005 P.O. Box 4318 304- 925 -6281 Lufkin, Texas 75901 AT 4 -9311 Phone: 347-9061 Charleston, West Virginia 634 -9558 632 -2821 3fember AFCCE Member AFCCE E. HAROLD MUNN, JR. JOHN H. MULLANEY ROSNER TELEVISION Serving The SOUTHEAST and ASSOCIATES BROADCAST ENGINEERING SYSTEMS FREDERICK A. SMITH, P.E. CONSULTANT Suite 71, 1150 Connecticut Ave., N.W. ENGINEERS CONTRACTORS Consulting Engineer Box 220 Washington, D. C. 20036 120 E. 56 St. 29 South Mall 5 Exchange St. Michigan-49036 Phone 202 -223 New York Coldwater, -1180 Plainview Charleston, S. C. 29401 Phone: 517- 278 -6733 Member AFCCE N. Y. 10022 N. Y. 11803 A/C 803 723 -4775 FRANK A. ZOELLER TERRELL W. KIRKSEY TELEVISION SYSTEMS Consulting Engineer CONSULTANT 20 Years Experience 5210 Avenue F Box 366 San Carlos, Cal. 94070 Austin, Texas 78751 SERVICE DIRECTORY (415) 593 -1751 15121 454 -7014 COMMERCIAL RADIO CAMBRIDGE CRYSTALS Telecommunication Consultants TELCOM, INC. MONITORING CO. PRECISION FREQUENCY International, Inc. RC!) Offering The Services Ot PRECISION FREQUENCY MEASURING SERVICE Ogee Consulting Services in Its Registered Suctural MEASUREMENTS Telecommunications 6 Electronic Engineers SPECIALISTS FOR AM -FM -TV AM -FM -TV Data Handling Systems 8027 Leesburg Pike 103 S. Market St., 445 Concord Ave. Gerald C. Gross, President Va. Lee's Summit, Mo. Cambridge. Mass. 02138 1028 Conn. Ave., NW, Wash. 20036 McLean 22101 Phone Kansas City, Laclede 4 -3777 Phone 1617) 876 -2810 Phone: 12021 659 -1155 (703) 193 -7700 BROADCASTING, Dec. 30, 1968 59 CLASSIFIED ADVERTISING Payable in advance. Check or money orcer only Deadline for copy: Must ba received by Monday for publication next Monday. Display ads $25.00 per inch. 5" or over billed at run -of -book Stations for Situations Wanted 25c per word --$2 00 minimum. rate.- Sale, Wanted to Buy Stations, Employment Agencies, and Business Opportunity Applicants: If tapes or films are submitted. please send $1.00 for each package advertising require display space. Agency commission only on display space. to cover handling charge. Forward remittance separately. All transcriptions. pho- All other classifications 35¢ per word -S4 CC minimum tos etc . addressed to box numbers are sent at owners risk. BROADCASTING No charge for blind box number. expressly repudiates any liability or responsibility for their custody or return. Address replies: c/o BROADCASTING, 1735 DeSales St.. N.W. Washington. D. C. Help Wanted 3C¢ per word - -$2 CO minimum. 20036 RADIO -Help Wanted Announcess-(cont'd) Announcers-(cont'd) Management Soul jock needed at once! Must be good on news, Wanted -two announcers, morning and night. records and production. Good salary for right soul Northeastern Penna. market. Good salary for right Major market group owner has key sales positions man. Send air check at once to Box M -151, men. 3rd endorsed. Send tape and resume to Box open for its FM stations. Box M -243, BROADCAST- BROADCASTING. M -266, BROADCASTING. ING. RGB personality needed by major market member Golden throat baritone announcer needed by Net- work in Take charge, sales minded manager for market of national broadcast group. At least two years Affiliate radio station North Central, Pa. small Must have station in town experience necessary. Good benefits programs, 2 years experience, be mature, intelli- of 6,000. Experience in all phases gent, preferred. Salary and commission. Present manager excellent advancement opportunity. Send tape, re- and stable in personality. Send resume and leaving after six years own station. sume, photo to Box M -170, BROADCASTING, or audition tape to this MOR station, Box M -269, to purchase BROADCASTING. Contact Drew Ballard, Manager, KGTN, George- call 317- 359 -5591. town, Texas. Mountain northwest format, Announcer wanted to handle general board work and -Adult strong local news, pioneer automation station offers seasoned do work. Opportunity for sales if production desired. announcer average salary, Sales Send tape, resume ano -plus opportunity learn picture. Middle Atlantic. advanced Box M -184, BROADCASTING. automation, sales if desired. Send tape, Dynamic rapidly expanding group operator has open- resume: Dale Peterson, Mgr., KCID, Caldwell, ings for 2 in top -Pulse rated Idaho 83605. shirtsleeved salesmen We are looking for an announcer who wants sunny Florida Rapid into man- to CGW. advancement :weak into sales. Prefer college graduate, married agement due to acquisitions. Call Mr. Karp, Aggressive AM -FM station in northwest Iowa has pre- and at least two years experience. This is a good paid, -784 for need of experienced announcer immediately. Prefer 813 -1438 appointment or send re- opportunity to start the veer right by investigating. sume to Box L -156. BROADCASTING. first phone. but not mandatory. Contact Paul Olson, Midwest. Box M -196. BROADCASTING. KLEM, Le Mars. Iowa. 712-546-4121. Attention Texas salesmen. Outstanding opportunity Announcer with first phone, good pay, working for top notcn proven salesman with track record. conditions, write or call KNDK, Langdon, North San Antonio's number one station is adding a man. Dakota. We have had no personnel changes in two years. tringe IMPORTANT! Good base, Excellent benefits. Growing cor- Baltimore talk -weekend personality. Call Allen poration. Only pros considered. All replies treated Eisenberg. WAVE -728 -7570. in confidence. Contact General Manager. Box M- The U.S. Equal Employment Opportunity 193, BROADCASTING. Bright morning man, WBME, Belfast, Me. Send Commission has issued the following guide- tape, references or call Scott. 20-- 338-2277, Junior salesman for aggressive small market New lines concerning Male- Female Help Wanted Worth checking-Announcer. third, needed by ABC England station on coast. Resume to Box M -202. Ads effective December I, affiliate. half hour from Ann Arbor, East Lansing BROADCASTING. 1968: and Detroit WHMI, Howell, Michigan. Salesman ready to move into Sales Manager posi- Section 1604.4 of EEOC Regulations WIAT Swainsboro, Ga., has immediate opening for tion. Tremendous opportunity with growing organi- announcer with third class endorsed license. Good zation that is Number I rated and a major Mid- salary and working conditions plus additional in- west Market. If you want to make more money and IT IS A VIOLATION OF TITLE VII FOR come from play by play. Fringe benefits including are not afraid of work in a half- million market, HELP -WANTED ADVERTISEMENTS TO group, hospital, life and disability insurance. Early please contact Box M -212. BROADCASTING. INDICATE A PREFERENCE. LIMITATION. reply important Send air check resume, reference and snapshots to Bailes. Exceptional opportunity for enthusiastic radio time SPECIFICATION, OR DISCRIMINATION lohn General Manager, PO Box 2s9. Swainsboro, Ca. 30401. salesman. You must have experience for this group BASED ON SEX UNLESS SEX IS A BONA owned station in the nation's 4th market. Box FIDE OCCUPATIONAL QUALIFICATION DI -big voice and brain union- benefits -contempo- M -249, BROADCASTING. FOR THE PARTICULAR JOB INVOLVED. rary gas. WMOD. 2000 P Street, N.W., Washington, D Top 10 market, successful new station, rated 5th, THE PLACEMENT OF AN ADVERTISE- C adding aggressive salesman. Many virgin accounts. MENT IN COLUMNS CLASSIFIED BY Young and growing modern music station expanding Big money for a big producer KIRL. P.O. Box PUBLISHERS ON THE BASIS OF SEX. staff. Need young announcer with 3rd endorsed and 3993, St. Louis, Missouri. SUCH AS COLUMNS HEADED "MALE" at least one yr of experience. Rush tape, resume, Immediate opening -Young salesman- Management OR "FEMALE." WILL BE CONSIDERED photo. and availability to Mr. Richard Blaha, WRAC, 2200 N Greenbay Rd., Racine, Wis. 53405. potential-Salary -f- Commission- Experience a must AN EXPRESSION OF PREFERENCE. -WBNR. Beacon- Newburgh, New York. LIMITATION, SPECIFICATION. OR DIS. Exoerienced air personality for daytime slot with contemporary MOR format, modern studios and If you're a successful radio salesman with creative CRIMINATION BASED ON SEX. ideas G what it takes inside to move into sales equipment. Si. station medium market. Minimum three e ..perience managerrent in a medium market AM -FM split years Contact Rod Wolf, Mgr., WRTA. Altoona. Pa. operation in Central Virginia. we have the position. DI -RGR -small market. OK . . has the "glamour accounts and benefits to make your attention to Wanted -announcer with first phone for MOR sta- finally worn off? Is the $90 a week as a DI equa this ad worthwhile. Hard work required. You'll be tion. Send complete details, tape. resume and to the $300 Me salesmen earn? Does a Cadillac well rewarded. We will allow you ample notice to picture to Frank Teas, WSMN, 502 West Hollis have more appeal than a Volks? Use your expert your present employer. Take that first step today. Street. Nashua, New Hampshire. ence as a DI to become a salesman with one o Contact Ron Joseph, Radio Station WLGM -WIJS- FM. Broadcast House, Lynchburg, Virginia. the top R&R stations in the country. Live in a First phone announcers. no maintenance. Two open- pleasant economical East Coast suburb only minute ings with opportunity for advancements. 5,000 wetter Radio sales representative- Ageressive. professional away from the most exciting city in the world near Washington. D.C., in Virginia suburbs. Send rep for WSBA, #1 station in Harrisburg- York -Lan- We'll train you. Show you how to make ove tape and resume or call for interview, 703 -368 -3108. caster, Pa. Selling local and regional clients. Take $15,000 your first year. If you are honest, have over substantial current billing Draw against com- reasonable intelligence and are willing to work Technical mission, and exceptional fringe benefits. No floaters. hard you may be our man. Send resume, recent Need a tiger who wants to work and receive excel- pic and references. Box M -213, BROADCASTING. Chief engineer at 5 KW directional daytimer plus lent compensation. Send selling letter, resume and FM in Northeast. Send resume to Box M -183, recent photo to: jack Herr, WSBA, York, Pa. Good morning man. If you're a good morning man BROADCASTING. this contemporary leader in upper midwest wants First class engineer wanted for group owned station Salesmen needed. Salary plus- commission. Permanent. to hear your tape. Best man gets excellent earnings full /Dart time. 219 -563 -4111. in top ten market. Experienced man preferred but in medium -large market. Limited TV exposure inexperienced man with ability and desire to succeed Wanted -man experienced in sales- announcing. Must possible if interest and ability warrant. Include considered. Equal opportunity employer. Box M -200, be dependable. Also active in Civic Affairs. Must be picture and complete resume, all materials re- BROADCASTING able to furnish good credit references. References turned. Box M -231 BROADCASTING. Chief engineer wanted for 1 KW non- directional will be checked thoroughly. Must also be capable of AM. Devote full time to engineering; no announc- moving into position of responsibility. Good salary. MOR station, midwest market over 200.000, is look- . ing or other duties. Mostly new equipment. If you're Call 703- 935 -2816. ing for newsmen, d¡'s. Good voice, delivery important. Good chance to step up for the right a competent, take -charge engineer, contact Box Announcers men. Send tape, resume. Box M -246, BROADCAST- M -261, BROADCASTING. ING. Chief engineer needed for northeast fulltime 5kw Need personality for metro midwest sta- operation. Expanding chain needs bright imagina- jock group Announcer market station near metropolitan tion. Modern format. Send tape, resume soonest to -small tive engineer capable of handling all phases of New York. Send tape, resume. Box M Box L -56, BROADCASTING. -251, BROAD- engineering for operation. Write Box M -267, CASTING. BROADCASTING. Bright capable deejay wanted by Indiana kilowatt with upbeat MOR format. Some news gathering Morning man with 1st phone preferred. Virginia 1st phone -opening immediately for beginner, direc- and writing experience helpful. Top pay for proven major market MOR adult station with high power. tional array and FM, some announcing on FM. ability, fringe benefits. Include detailed experi- Network affiliate. Experienced with on -air sell Furnish complete details. We have an old estab- ence, photo, references in resume, tape. Box M -138. ability and production knowledge. Salary commen- lished engineering department to train you. William BROADCASTING. surate with ability. Box M -265, BROADCASTING. Tidmore, Chief, WPPA Pottsville, Penna. 60 BROADCASTING, Dec. 30, 1968 NEWS Announcers -(cont'd) News- (cont'd) to daily TV news show, Need News director for metro midwest group sta- Announcer /di- experienced, personable, upbeat, tight Female newscaster do act as Friday" to tion. Modern format, Send tape, resume soonest board, top 40 format. Not floater or prima donna. conduct SOF interviews and "girl Must be attractive, personable and to Box L -57, BROADCASTING. Willing to relocate. Box M -264, BROADCASTING. news manager. a "self-starter." College degree preferred. Contact Indiana kilowatter wants experienced newsmen to Former contemporary pd, md. Eight years experi. Manager of News, WTWO -TV, P.O. Box 299, gather, writs., deliver local news. Completely ence. Award winner, seeking move to major. Reply Terre Haute, Indiana 47808. equipped news department. Excellent starting salary, Box M -270, BROADCASTING. many fringe benefits. Send tape, resume, photo to Programing, Production, Others Box M -139, BROADCASTING. Personality geared to the Adult Pop Sound looking . for a challenge . Audience holding power Experienced TV Traffic Manager needed for major News director, plus back -up -man on sports. Empha- bright . personable . original . adaptable Southern market. Send resume and salary expected sis news! Gather, write, deliver. Great Plains sta- married . veteran . Write Chuck to Box M -210, BROADCASTING. tion, college community. Salary plus sports talent. Spencer. 107 Jensen Circle, West Springfield, Write Box M -179, BROADCASTING. Massachusetts or call 413- 737 -7600. Promotion manager with creative ability, experi- ence and enthusiasm needed at major midwest News reporter. Gather, write, air local news, Good Music director, announcer, MOR, experienced, Box station. Send picture and resume to Box M -241, small, medium market radio station in S.C. $100 923, Albany, New York. BROADCAST I NG. weekly plus. Send resume, snapshot, audition tape, if available. Reply in confidence. Box M -250, Young announcing school grad; 3rd endorsed, tight Producer- director-writer needed to help handle BROADCASTING. board, good radio voice, sincerely interested in increasing commercial and programing load. If you getting start in radio. Draft exempt -prefers Pitts- have a little directing experience and want an Penna. area. format Midwest 5 kw network station needs qualified burgh and Western MOR - opportunity to grow. you're halfway home. Add newsmen to gather, write and air news. Mobile Don Drew, 223 Jones Dr.. Bridgeville, Pa. 15017. some Talent for writing good, basic commercials unit provided. Send tape, photo and resume to and you're the man we want. Send resume and KOLT. Box 66C. Scottsbluff, Nebr. 69361. Experienced D.J., 25. wants job in or near Chicago samples of commercial copy to Gary Rockey, Available January. Tight board. good production, Operar ons Manager. WTWO -TV, P.O. Box 299, Baltimore-weekend news announcer with first third endorsed, dependable. Present employer knows Terre Haute, Indiana 47808. phone. Call Allen Eisenberg, WAYE, 723 -7570. of this ad, will give recommendation. Contact Bill Hembling, WCBY, Cheboygan. Michigan. 616 -627- TELEVISION Newsman wanted -local coverage. WELV, Ellen - 2341. No collect calls. ville. N.Y. Contact immediately, Sy Dresner, 914- school Situations Wanted 647 -5678 or 561 -5236. Experienced 3rd phone, broadcast graduate, working toward first, service exempt, prefer north News director for MOR station. Must be experi- Calif., will relocate. Gary Van Meaner'. 543 Hilbar, Announcers writing, and delivering news Palo Alto, Calif., 415- 321 -8673. enced in gathering, announcer. plus ability to take charge of news operation. Versatile weathercaster-commercials Desire major market with addi- Send tape and resume. Contact Bob Thorburn, Bright personality sound, 2 years experience, single, News oackground. relations camera. Age WLBB, Carrollton, Ga. age 22, draft exempt, 3rd ticket with endorse- tional duties of public off ment, good production, d j show, news. available 33. Minimum $15,000. Box M -247, BROADCASTING. Newsman, seeking opportunity in television. Needed immediately, prefer northwest, 406- 453 -2890, Dave for late January opening. 7 person dept. Accept Diveley, 1721 5th Avenue South, Great Falls, Mon- NEWS light experience. if potential strong. Doyle Satter - tana 59401. AM -FM, Harrisonburg, Virginia thwaite, WSVA- TV- Top pro TV news reporter. I I years of solid broad- 22801. Technical cast news experience. Desire well paid position in top 5] market. Prefer northeast. Box M -223, Others BROADCASTING. Programing, Production, ist phone. light maintenance, seeks long term employment. Box M -237, BROADCASTING. One of the nation's best known radio giants is Production, Others losing its afternoon traffic man to the Army for Programing, two years. If you have a first phone and desire Programing, Production, Others Sports director-aggressive, creative, organizational. to work with real pros in a dynamic atmosphere. Want daily competitive market with station com- Send resume. tape and picture right away to Box Program director, "Top -40 ", (d¡). experienced, 3rd mitment to "specials" Ambitious local sports M -245, BROADCASTING. PS. We are one of six class Specialize new or changing to top 40, boss minded stations only. Box H-255, BROADCASTING, stations in a great chain. sound. knows music. Box M -259. BROADCASTING. market. -color VHF desires Central Penna. Network Affiliated radio station Director, medium full Young pro. Very strong in copy writing, production, treatise opportunity with organization that will seeks program director. Must be experienced, and news. Former program director. 3rd endorsed. work in all mature. intelligent, utilize ability. College and graduate emotionally stable, ambitious, service completed, married. Prefer personality sta- exempt, five top capable leading phase of television, single, draft- announcer. of staff both by tion in midwest or east. Minimum $130.00. Call Most willing to relocate. example and direction. Resume, plus audition tape. years directing experience. 309 -673 -6220. Utilization of abilities primary objective. Box M- Tape to contain 2 minutes news presentation, and 204, BROADCASTING. ad lib about yourself, and why you can handle this PD for contemporary or modern C&W. Pro with 8 job. State present earnings. Write Box M -268, years experience including major market PD. Cur- BROADCASTING. rently with top 20 rocker. Good references, mar- WANTED TO BUY- Equipment ried, service completed. Call 305- 238 -9283, after There is a radio station in a city of 15 thou- We need used 250. 5CO, 1 KW G 10 KW AM and sand with 28 staff members. Like to be a part of 5:00. FM transmitters. No junk. Guarantee Radio Supply this unbelievable success story . . permanently? Corp.. 1314 Iturbide St.. Laredo, Texas 78040. Jobhuppers definitely not wanted! (One guy did TELEVISION -Help Wanted leave after 15 years and came back home a year Wanted -VHF communications receiver. Nems Clarke BROAD- later . it's that good!) A big city boy likes it Announcer model 1300 series or similar. Box M -123, so well he's been here 13 years. How about you? CASTING. Do you have a minimum of 3 years experience, television announcer needed for top Experienced for self-supporting tower like metro broadcasting, but prefer a smaller mar- rated NBC affiliate in Atlantic states. News back- Immediate requirement ket? We have security, professional companionship. ground mandatory. Talent. pension and hospitaliza- 600 -700 feet tall capable of supporting 5000 Box M -257, and non- routine programing. We need your versa- tion, company paid. Send full resume to Box M- pound too- mounted UHF antenna. Reply tility from board to play by play. Call Lawrence 242, BROADCASTING. BROADCASTING. Weller. 816- 263 -1230. . or send tape and resume solid state, up to 60KW, now! KWIX in Moberly prefers midwest or mid - Experienced TV announcer needed. On air camera UHF -TV transmitter, south. experience necessary. Good pay. benefits. top 50 Reply Box M -239, BROADCASTING. market, 3 VHF market. Send resume with picture Situations Wanted to Box M -244, BROADCASTING. FOR SALE -Equipment Management Coaxial- cable-Heliax. Styroflex. Spiroline, etc., and Technical fittings. Unused mat'l-large stock- surplus prices. S Box 4668. Oakland, Manager -polished professional, 14 years active Write for price list, -W Elect.. Engineer -great opportunity for young all around Calif. 94623, phone 415 -832 -3527. management. Current all techniques. profitable graduate engineer to work with qualified chief in operation. Community minded, public speaker, group operation. Write Box M -252, BROADCASTING. family: relocate for poten- RCA TTU -1B UHF Transmitter. Some parts missing. award -winner. Stable. Lange, WHUT, features. King, 1262 Exciters alone worth the price. Dick tial. Several exclusive Contact Studio supervisor and maintenance engineer with Indiana 46015. (area 2131 Box 151. Anderson, Granville Ave.. Los Angeles, 90025; 1st phone and experience on color cameras and 473 -1557. hiband VTR's. Also transmitter engineer. Excellent Gates BC -58 "Cadillac" of the line. Excellent area for year around sports including hunting, condition Oil filled transformers. Solid state recti- Announcers fishing and skiing. Good pay and other company fiers. Available December 27th. $5,225.00. Gates benefits. Send resume and salary requirements to limiter. Excellent condition. $210. KRLC. board, good news, commercials, third SA39 DJ, tight Reid Carpenter. KUTV, 179 Social Hall Ave., SLC, Lewiston, Idaho. phone. Box M -141, BROADCASTING. Utah. 801- 322 -2505. Scully, Magnecord, CBS shift, southern Best deals -spotmaster, Los Angeles pro- available, daytime -Volumax, Amega film equipment. Lange - California. First Box M -176. BROADCAST- Audimax phone. NEWS vin, Fairchild, QRK, Russco. Other top brands. ING. Box 7067 -55, Major midwest CBS -TV affiliate needs second man Lease, trade, finance. Audiovox, Exp. dj- announcer- newscaster, 3rd endorsed. Mar- for news and second man for sports. Send resume, Miami, Florida 33155. ried, New York area. Box M -239, BROADCASTING. picture and salary requirements to Box M -240, One Cates stereo limiter, one Gates stereo top BROADCASTING. Announcer, age 25. third phone endorsed, broad- level, two Gates cartritape II. Solid state record - cast school graduate. military completed. Will re- playback units and two playback only units. Excel- TV news anchorman wanted for expanding news locate. Box M -254, BROADCASTING. lent condition. Dick Hardin, WBUD, Trenton. operation. Must be a "take charge" guy, with a First phone, experienced, broadcast school graduate, solid background in news gathering and reporting. 2 RCA color camera chains, TK -40A modified by prefer top 40, MOR accepted. Tight board. will Midwesterner preferred. A college degree is man- RCA to approximate TK -41. Around 5000 hours. relocate. Draft exempt. Box M -258, BROADCAST- datory. Send resume and audition VTR, which will S13,000 each. Call 317- 773 -0030. Write WURD, ING. be returned. Box M -256, BROADCASTING. Noblesville. Ind. BROADCASTING, Dec. 30, 1968 61 FOR SALE-Equipment INSTRUCTIONS- (cont'd) Situation Wanted (cont'd) Radio Engineering Incorporated Schools has the Technical finest and fastest course available for the 1st class MaCarta Carousels, #2408, 24 Cartridge players. Radio Telephone License (famous 5 week course(. MaCarta record center #560. Two racks, blower. Total tuition $360. Classes begin at all R.E.I. l IIII 1111 Ilil i111 illI!1111111!111IIInovii 11ily Automation tone relay and generator copy of GE Schools Jan. 6, Feb. 10, Mar. 17. Call or write FORMER AM, FM, TV Unilevel. Quality Music, 2728 N. Bonnyview, Redding, the R.E.I. School nearest you for information. CHIEF ENGINEER Calif. 241 -3919 1916) nights OK. ii with 8 years experience desires similar position R.E.I. in Beautiful Sarasota, the home office, 1336 E in a Canadian broadcasting operation. Married. Main Sarasota, 33577. (813) Mobile TV van, 1966 International. All wheel drive, Street, Florida Call college education. references available. Presently 955 -6922. - cab with van body. Completely air conditioned. i employed as a broadcast automation design eng I- i Electrically heated. 5kw regulated Onan generator. neer. Current salary Slt.600 per year. Avail- R.E.I. In Fascinating K. C. at 3123 Gillham Rd.. Diamond plate roof, 3 ton winch and 40, hydraulic ability 30.60 days. Will change citizenship if Kansas City, Mo. 64109. Call 1816) WE 1 -5444. mast. Can also be used for signal survey van. For necessary. _ information phone 609 -967 -3012. Mr. John F. R.E.I. in Delightful Glendale at 625 E. Colorado St., Box M -272. Broadcasting. Scarpa, P.O. Box 100, Avalon, N. J. Glendale, California 91205. Call (213) 244 -6777. IIII1Il!I11 /111III!Ill,M II: I.1111IiP:11Il11111 IIIIIIII\: Eastman 250 projector, new intermittent, completely R.E.I. in Historic Fredericksburg at 809 Caroline St., reconditioned. I corrected number). 213 -884 -1712. Fredericksburg, Va. 22401. Call 17031 373 -1441. Nems -Clarke 108 -E phase monitor, 8 meters. Excel- Program, Production, Others lent. $595.00. WNLC, New London, Conn. 06320. Why pay more? First phone license in four weeks $295.00. Guaranteed results -rooms $8.00 weekly. Magnecorder PT6A serno 22505 portable. Xlnt Next class starts January 13th. Tennessee Institute Ave. cond. Panel, heads, etc. like new. $90.00. Box of Broadcasting, 2106 -A 8th South, Nashville, M -255, BROADCASTING. Tennessee. Phone 297 -8084. 98 feet, brand new, Andrew H)8 -50A, 3 inch, 50 First phone in six to twelve weeks through tape ohm, jacketed, air -dielectric Heliax transmission recorded lessons at home plus one week personal Feb. 1 st-W KYN- Leading line, surplus price. KWAT -FM, Box 827, Water- instruction in Washington, D.C., Minneapolis, Los town, South Dakota. Angeles. Proven results. Our 17th year teaching English Station Goes Spanish FCC license courses. Bob Johnson Radio License MISCELLANEOUS Training, 1060D Duncan, Manhattan Beach, Calif. 90266, (213-379 -4461). SALLY JESSY Deejays! 11,000 classified gag lines, $!0.00. Un- Tape recorded lessons for first phone. Bob Johnson conditionally guaranteed. Comedy catalog free. Radio License Training, P.O. Box 292, Westfield, Edmund Orrin, Mariposa, Calif. 95338. Mass. 01085, 1413 -568- 3689). and Plenty original one liners monthly-only $35/year! One week personal instruction for first phone in We're hungry. $1 gets samples: Delaney, Box 2282, Atlanta, Detroit, Seattle. Bob Johnson Radio License Santa Ana, California. Training, 1060D Duncan, Manhattan Beach, Calif. ART MERRILL INSTRUCTIONS 90266. Portland, Denver, New Orleans, Boston will host San Juan's top radio Cr TV personalities in F.C.C. License Course available by correspondence. one week personal instruction sessions for first residence search a new home. is Combination corresl)onaence- curriculum phone in 1969. Bob Johnson Radio License Training, of Show funny, available for BSEE Degree. Grantham Schools, 1505 1060D Duncan, Manhattan Beach, Calif. 90266. relaxed and warm; heavy on community N. Western Ave., Hollywood, California 90027. involvement; includes seven years proven See our display ad under instruction on page 57. has sales by aggressive New Orleans now Elkins' famous 12 -week Don Martin School of Radio G TV, 1653 No. Cher- producer who goes with Broadcast course. Professional staff, top -notch okee, Hollywood, California 90028. HO 2 -3231. package. Interested only in top markets! equipment. Elkins Institute, 333 St. Charles Avenue, New Orleans, Louisiana. This show has everything. HAPPY NEW YEAR! The nationally known six -weeks Elkins Training for RADIO -Help Wanted an FCC first class license. Conveniently located on the loop in Chicago. Fully GI approved. Elkins Radio License School of Chicago, 14 East Jackson Street, Chicago, Illinois 60604. Elkins is the nation's largest and most respected HAPPY NEW YEAR name in First Class FCC licensing. Complete course TELEVISION -Help Wanted in six weeks. Fully approved for Veteran's Training. from Accredited by the National Association of Trade Technical and Technical Schools. Write Elkins Institute, 2603 NATIONWIDE Inwood Road, Dallas, Texas 75235. First Class License in six weeks. Highest success rate iiili in the Great North Country. Theory and laboratory training. Approved for Veterans Training. Elkins Radio License School of Minneapolis. 4119 East Lake AVCO Street, Minneapolis, Minnesota 55406. Announcers The Masters, Elkins Radio License School of Atlanta, Corporation offers the highest success rate of all First Class License schools Fully approved for Veterans Train- . a large electronics manufacturing /broad- ing. Elkins Radio License School of Atlanta, 1139 $9,000.00 Per Year casting corporation has been awarded a Spring Street, Atlanta, Georgia 30309. Successful Pop station, medium market, three year operation and maintenance pro- Be prepared, First Class FCC License in six weeks. Mid -Atlantic, seeks DI, desiring eventual gram of television stations in Saudi, Arabia. Top quality theory and laboratory instruction. Fully management and ownership. Wanting to Openings exist in the following areas: for veterans approved training. Elkins Radio License enter sales . .. 5 day work week, company School of New Orleans, 333 St. Charles Avenue. benefits. Resume and tape to CHIEF ENGINEERS New Orleans, Louisiana 70130. BSEE or equivalent plus 10 years experlenolo Box M -234, Broadcasting. in over -all VHF Announcing, programing, production, newscasting, station operations. sportscasting, console operation, disk jockeying and all phases of radio and TV broadcasting. All taught BROADCAST TECHNICIANS by highly qualified professional teachers. The na- p_. Television teehnieal school plus 5 years experl- tion's newest, finest and most complete facilities enee in VHF station equipments operation and including our own commercial broadcast station mainte na nee. - I KEIR. Fully approved for veterans training. Accred- I Top rated ited by the National Association of Trade and Southern California station wants to rated, i INSTRUCTORS Technical Schools. Elkins Institute, 2603 Inwood heavyweight morning personality. Excellent work - Road, Dallas, Texas 75235. ins conditions, major market, marvelous climate. I Television technical sehool plus S years I- Send tape and resume to ente to VHF station maintenance plus 2 years Since 1946. Original course for FCC first class radio experience In formal classroom Instruction on telephone operators license in six weeks. Approved Mike Scott, program director, KCBQ i electronic equipment. for veterans. Low -cost dormitory facilities at school. I Box 1629, San Diego, Calif. 92112 i Reservations required. Several months ahead advis- Generous salary- completion L- .. ,i bonus -living allow- able. Enrolling now for Jan. 8 ,April 2. For informa- -...-. -. ance- excellent triage benefits. Send resume In tion, references and reservations write William B confidence to R. E. Weirieh. Ogden, Radio Operational Engineering School, 5075 Warner Avenue, Huntington Beach, California 92647. N 0111111111111011118111111011111111111101111111111110111111111111 D I I 1 111111111 M (Formerly )f Burbank, California). r. AM DRIVE NEWSMAN = AVCO Field Engineering New York City's 1st phone school for people who E Immediaten. opening for well trained, good voice cannot afford to make mistakes. Proven results: Ilan with metropolitan city experience. a P.O. Box 41300 April 68 graduating class passed FCC 2nd class _ Excellnn working facilities. Metropolitan mar- exams, 100% passed FCC 1st Class exams; New ket. Our staff notified. Staving salary $7,800. E Cincinnati, Ohio 45241 programed methods and earn while you learn; job 5 Scnd Ln +c i,,: IAn equal opportunities. Contact ATS, 25 W, 43rd St., N.Y.C. opportunity employer) Phone OX 5 -9245. Training for Technicians, Combo - Box M -248, Broadcasting. men, and announcers. 101111111111110 1111111111II01111111111110 1111111II111011111111IIIR )1111111111110ñ 62 BROADCASTING, Dec. 30, 1968 TELEVISION -Help Wanted (Continued from page 58) For Best Results kw. DA -D: KZUN Opportunity, Wash., NEWS You Top A KZUN Inc.. Has: 630 kc. 500 w -D. Req: 630 Can't kc. 1 kw-D: KAVA Burney. Calli.. Ulysses Sherman Bartmess, Has: 1450 kc. 250 w, U. ófie sl^5..... 7., t:07- CLASSIFIED AD ..s .I.sr: 4SJÂAl Req: 1450 kc. 250 w, 1 kw -LS. U; WHJB in Greensburg, Pa.. WHJB Ire.. Has: 620 kc, TV Anchorman 500 w. 1 kw -LS. DA -2. U. Rep: 620 kc, 500 w, Major w est coast 5 kw-LS. DA -2, U: KNUI Kahului, Hawaii, ri market seeks professional news 1310 man with on -air Qualitron Aero Inc.. Has Lic: ke, 1 kw. polished. personable. delivery. 1310 a Must be able to gather, write. and edit news. g U (Makawao. Hawail). Has CP: kc, 5 tñ Send resume on VTR, air check to kw. U (Makawao. Hawaii). Req MP: Change ìA ßroaiIcastt station. trans. and studio location to Ka- ( Box M -263, Broadcasting. ¡ TNE BOSINEBSWW UY OF TEIEV/SION AND RADIO hului. Hawaii: KENA Mena. Ark., Mena Broadcasting Co.. Has: 1450 kc. 250 w, SH. Req: 1450 kc. 250 w. 1 kw -LS. SH; NEW, Mebane. N. C.. Radio Mebane- Hillsborough. Programing, Production, Miscellaneous Inc.. Req: 1060 kc. 1 kw. 500 tv(CH). DA -D: Others WKER Pompton Lakes. N. J.. \VKER Radio `IITITTIIIIIIIIIIII1IIIiil. p5i.eJ.eíSf Ssé,, E:.- ..SI`9s..+1.s3^ri.C`F+.,y7) Inc.. Has: 1500 kc, 500 w. DA -D. Req: 1500 Inauguration Overage ke, 1 kw. DA -D: NEW. Hindman, Ky., Knott Art Director County Broadcasting Corp. Req: 1540 kc. 1 Exclusive . exciting reports for your kw. 500 w(CHI -D: KCAT Pine Bluff. Ark., network ìA w -D. s" for affiliate, group owned. Flagship in station . . . top pro team on the scene s,t James J. B. Scanlon. Has: 1530 kc. 250 South's most progressive city. Graduate. Two .., ROO: 1340 kc. 250 tc, 1 kw -LS. U: WCFR .. t, with interviews. Direct from Washing artist department. 1 -2 years color TV tapen'. ., bé tan . Ceremony-Paradc33a1I. January Springfield. Vt.. Connecticut Valley Broad- once. Versatile. Must know photography, type. .. fd 20th. Write Howl casting Co.. Has: 1480 ke. 1 kw-D, Req: printing. production. Responsible for cave ir. set .y 1480 ke. 5 kw -D: WKYB Hemingway, S. C., .. -253, il design, advertising. Great potential for growth. Box M Broadcasting. Hemingway Broadcasting Co.. Has: 1000 kc, Not a job for a ls: ksv -D. Req: 1000 kc. 10 kw. 5 kw(CH) -D; lightweight. Send resume with - :Ce M1á^S-4 -:.3íßw 3iTSi á5S w(!ai 5 complete job history. If you're in a top -50 -- +]í KUIK Hillsboro, Ore.. SHO -N -TEL Inc., market, here's a chance to get to a great spot . TO BUY Has: 1360 kc. 1 kw -D. Req: 1360 kc. 5 kw, in the teens. Equal opportunity employer. -- WANTED DA -D: NEW. Yazoo City. Miss., Gateway Broadcasting Co., Req: 1530 KC, 250 W-D; Box M -262, Broadcasting. .. Stations NEW. Livingston. Tenn.. Sound Inc. of Livingston. Tenn.. Req: 1110 kc. 250 iv-D; ` 1III11I1I1 1 1IIII1tIIIIto NEW. Catlettsburg. Ky.. K & M Broadcast- ing Co.. Req: 1600 ke. 5 kw -D: KIXF For- INSTRUCTIONS Want To Buy * tuna. Calif.. Dale A. Owens. Has Lic: 1280 * kc. 1 kw-D, Has Cl': 1280 kc. 5 kw-D. Req Obtain Small to Medium market AM in mid. * MP: 1090 kc. 10 kw -D: NEW. West Branch. -Os Mich.. Ogemaw Broadcasting Co.. Req: 1060 YOUR c west. Deal direct with principal of FCC 1ST CLASS LICENSE * kc. 1 kw -D: KBMR Bismarck. N. D.. KBMR IN 6 WEEKS * small group. Please send details fo * Radio Inc.. Has: 1350 kc, 500 w -D. Req: 1130 the kc. 10 kw -D: NEW, Humble City, N. M.. at r Box M-260, Broadcasting. * CGS Co.. Req: 1110 kc. 1 kw -D: KYAK An- * chorage. KYAK Inc.. Has: 630 kc. 5 kw-D. DON MARTIN SCHOOL * ************************** Req: 650 kc.25 kw, DA -I. L': NEW, Juncos. P.R.. Juncos Broadcasting Corp., Req: OF RADIO & TV r 1460 ke. 500 w. DA -D: NEW, Daisy, (America's Foremost School of Tenn.. Robert Allen Mayer. Req: 1550 kc, Financially Responsible 250 w NEW. Fayetteville. Tenn.. Lincoln Broadcasting) est. 1937 -I): in Florida. County Broadcasting Co.. Req: 1140 ke. 1 groups want to purchase stations W. Individualized Instruction Georg ia. Alabama. M ississippi. Confidential kw -D: WCIR Beckley. Va.. Christian Most Comprehensive Methods information may be seta to Broadcasting Corp.. Has: 1060 kc. 10 kw. 1 Utilization of Visual Aids kw(CH) -D. Req: 1070 kc. 10 kw -D; NEW, Highly qualified Instructors Radio Station 1T'RBF. Charlottesville. Va.. Charlottesville-Alber- One Low cost until completion Lurrndale, 3IIsslMSlppl 39452 marle Broadcasters Inc.. Req: 1470 kc, 5 kw- Inexpensive accommodation nearby D: NEW, Warsaw. N. C.. Quinn Broadcast- ing. Req: 1560 kc. 10 kw. DA(CH) -D; NEW, Next Class Scheduled to Start Camden. S. C.. Kershaw County Broadcast- (cont'd) ing Co.. Req: 1130 kc. 1 kw -D: NEW, Owens- January 6th born. Ky.. Edward G. Atsinger III, Req: 11.40 kc. 500 w-D: NEW, Shelbyville, Ill., Register Now -Classes Limited FOR SALE -Stations Shelbyville Broadcasting Co.. Req: 1560 kc, For additional information call or write: 500 w. DA -D: KGOL Palm Desert. Calif., Duggay Corp.. Has: 1270 kc. 500 w-D, Req: DON MARTIN SCHOOL Confidential Listings 1270 ke. 1 kw -D: WLIZ Lake Worth. Fla.. Gold Coast Broadcasting Co.. Has: 1380 kc, OF RADIO & TELEVISION R AD 1 O- T V -CAT V S.W. N.W. 500 w -D. Req: 1380 kc. 1 kw -D: NEW, Flora, N.E. - S.E. - - Ili.. Doyle Ray Flurry. Req: 1530 kc. 250 w. ARTS & SCIENCES DA -D: NEW. Sanford. Fla.. Blue Ridge C3. BENNETT LARSON,INC. Co.. 1190 ke. 250 w-D: Cherokee 2 -3281 Broadcasting Req: 1653 N. HO R.C.A. Building. 6363 Sunset Blvd., Suite 701 KOHU Hermiston. Ore.. Hermiston Broad- Hollywood, Calif. 90028 Hollywood, California 90028.213/469.1171 casting Co.. Has: 1570 ke. 1 kw -D. Req: 1360 kc. 1 kw. DA-N. U: KORK Las Vegas, South- FOR SALE- Stations BROKERS-CONSULTANTS western Broadcasting Co.. Has: 920 kc. 500 w. 1 kw -LS. DA -N. U. Req: 920 kc, 500 w. 5 kw-LS. DA-2. U: NEW. Ada. Minn., Henry G. Tweten. Req: 1130 ke. 1 kw -D: NEW, FLORIDA Brockport. N. Y.. Brockport Broadcasting Fugue 41fÌtùitt Nruhers ghtc. Inc.. Req: 1560 ke. 1 kw, DA -D; NEW, A Soddy. Tenn.. Ra -Ad of Soddy. Req: 1240 kc. ' D:oytimer in single station coastal mar- 250 w. U: WEIC Charleston. Ill.. Community and cash fowl Never Ilk CENTRAL PARK ken. Good growth CommunicatIons Associates Inc.. Has: 1270 SOUTH sale before. Principals only. * offered for kc. 1 kw. DA -D. Req : 1270 kc, 500 w, 1 kw- NEW YORK. N. Y. LS. DA -2. U: NEW. Humboldt, Tenn., Com- 265 -3430 Box M -199, Broadcasting. munication Associates Inc.. Req: 1190 kc. 500 w -D: NEW. Sparta. Tenn.. Cameron Broad - casting Co.. Req: 860 ke. 250 w-D: WSML Graham. N. C.. Smiles of Graham Inc.. Has: 1190 kc. 250 w. DA -D. Req: 1190 kc. 500 w, DA -D: KLER, Oroano. Idaho. Clearwater Co.. 950 kc, 1 -D. nego Broadcasting Has: kw Req: Wisc. small F.M. $110M 29% N.W. small fulltime $ 75M 950 kv. 500 w. 1 kw -LS. DA -N. U: KLUV HaynestIlle, La.. Haynesvllle Broadcasting West small good freq. 107M 25M Ky. small daytime 70M $20M Corp.. Has 1580 kc. 250 w-D. Req: 1580 kc, 1 kw -D: NEW, New London. Wis., New Ky. medium F.M. daytime 225M terms 70M terms Fla. coastal London Enterprises Inc., Rea: 1460 kc, 1 kw. DA -2. NEW. N.Y. metro P.S.A. 200M cash U: Amarillo. Tex., North daytime 128M SOLD M.W. major Texas Enterprises Inc.. Req: 1090 kc. 10 kw, East major profitable daytime 168M nego 50-kw- LS. DA -2, U: NEW. Russell Springs, 800M terms M.W. major KY., Twin Cities Broadcasting Co.. Req: 1430 kc. 500 w -D; KDTA Delta. Colo.. Monarch Broadcasting Co., Has: 1400 kc. 250 w. U, Req: 1400 kc. 250 w, 1 kw -LS. U: KZIN Yuba P., CHAP.MAN ASSOCIATES City. Calif.. Northern Capital Land Invest- ment Co.. Has: 1450 kc. 100 w. U. Req: 1450 '7 media brokerage service° kc. 250 w. U: WKIP Poughkeepsie, N. Y., Star Broadcasting Corp.. Has: 1450 kc, 250 2045 Peachtree Road Atlanta, Ga. 30309 w. 1 kw -IS. DA -D. U. Req: Changes In DA system: NEW. Monroe, Ga.. Community Broadcasting Co.. Req: 1580 kc, 1 kw-D: NEW, Lake Havasu City. Ariz., Lee Sho- BROADCASTING, Dec. 30, 1968 (FOR THE RECORD) 63 blom, Reg: 980 kc, 500 w-D: WLYV Fort phur Springs, W. Va., Valley Broadcasting Wayne, Ind., Shepard Broadcasting Corp. of Co., Req: 1310 kc, 5 kw -D; NEW. Vega Baja, Ownership changes Indiana, Has Lic: 1450 kc, 250 w. 1 kw -LS, P. R.. Vega Baja Broadcasting Corp., Req: U. Has CP: 1450 kc, 250 w. 500 w -LS. U. 1350 kc, 500 w, DA -D: NEW, Washington, Req MP: 1950 kc. 250 w. 1 kw -LS. U: NEW, Pa.. DiLeLo Broadcasting Co., Rea: 1110 kc, Application Brush, Colo.. Pettit Broadcasting Co.. Req: 1 kw, DA -D; WASP Brownsville. Pa., KTXL -TV Sacremento, Calif. -Seeks trans- 1190 kc. 5 kw -D; WLTN Littleton. N. H., Brownsville Radio Inc., Has: 1130 kc. 1. kw- fer of control of Cypress Communications Littleton Broadcasting Co.. Has: 1400 kc, D. Req: 1130 kc, 5 kw. 1 kw(CH). DA -D: Corp. from Electronics Capital Corp. de facto 250 w, U. Req: 1260 kc, 5 kw -D: WAGL NEW. Waynesboro, Pa.. TV Cable of (48% before) to Electronics Capital Corp. Lancaster, S. C., Palmetto Broadcasting Waynesboro Inc., Req: 1130 kc. 1 kw, DA -D; de jure (50.6% after) through conversion of System Inc.. Has: 1560 kc. 10 w. 500 w(CH)- WOTT Watertown, N. Y.. R.B.G. Produc- a $500,000 7% convertible debenture Into D. Req: 1560 kc. 10 kw, DA(CH) -D: WONE tions Inc., Has: 1410 ke. 5 kw -D. Req: 1410 54.288 shares of Cypress common stock. Dayton. Ohio, Group One Broadcasting Co., kc. 1 kw. 5 kw -LS, DA -N, U; KLOV Love- Principals of Electronics Capital Corp Has: 980 kc, 5 kw, DA -2, U, Req: 980 kc, land. Colo.. Evergreen Enterprises Inc., Has: Richard C. Memhard. president et al. No 5 kw, DA -N. U: WOGB Juana Diaz. P. R., 1570 ke, 250 w -D, Req: 1570 kc, 1 kw -D; consideration involved. Ann. Dec. 19. Grace Broadcasters Inc., Has: 1050 kc. 1 kw- NEW. Buffalo. Minn.. Wright County Broad- D (Pastillo, P. R.), Reg: 1050 kc. 1 kw-D casting Co., Rea: 1360 kc. 500 w. DA -D: (Juana Diaz. P. R.); NEW. Camden. S. C.. WGAD Gadsden. Ala., Coosa Broadcasting Actions DeKalb Broadcasting Co., Req: 1130 kc. 1 Co.. Has: 1350 kc, 1 kw, 5 kw -LS, U. Req: WMCR Oneida, N.Y. -FCC granted assign- kw -D: KDEO El Cajon, Calif.. Metro Com- Changes in DA system and change ant. -trans. ment of license from C & U Broadcasting munications Inc., Has: 910 kc. 1 kw. DA -2. location: KVRC Arkadelphia, Ark., Arka- Corp.. to Warren Broadcasting Co. for U. Req: 910 kc. 1 kw. 5 kw-LS. DA -2. U: delphia Broadcasting Co.. Has: 1240 kc, 250 $120.000. Sellers: Continental Telephone NEW. Bay Springs. Miss.. Cotton Valley w. U. Reg: 1290 kc, 250 w, 1 kw -LS. U; Corp.. sole owner, Continental Telephone is Broadcasting Co.. Req: 1570 kc. 1 kw-D; WSAU Wausau. Wis., Forward Communica- multiple CATV owner. Officers of C & U NEW, Bay Saint Louis, Miss.. Michael D. tions Corp., Has: 550 kc. 5 kw, DA-2, U, Broadcasting Corp.: William S. Kingman, Haas. Req: 1140 kc, 250 w. DA -D: NEW, Req: Change ant.- trans. location and make chairman of board: James Skidmore, execu- Crystal Springs. Miss.. All -Channel TV Serv- changes In DA system: WSJC Magee. Miss., tive vice president: Hale S. Coughlin Jr., ice, Req: 1190 ke, 250 w-D: NEW. Jelllco. Southeast Mississippi Broadcasting Co., Has: vice president: Clark F. Metzgar, assistant Tenn., Jellico Broadcasting Corp., Req: 1540 810 kc, 250 w, 50 kw -LS. DA -N. U. Reg: 810 secretary- treasurer. Buyers: William J. War- kc, 1 kw. 500 w(CH) -D; NEW. Pikesville. kc, 500 w. 50 kw -LS. DA -N. U: KFNW Far- ren, president- treasurer and Vivian Warren, Tenn.. Pikeville Broadcasting Co.. Req : 1110 go. N. D.. Northwestern College, Has: 900 vice president .secretary (100% jointly). Mr. kc, 250 w. DA -D; NEW, Clinton, Mass.. kc, 1 kw -D, Req: 1170 kc. 1 kw -D; NEW, and Mr. Warren own WHLT Huntington, Radio Cllpton Inc., Req: 1530 ke, 1 kw. 500 Plattsmouth, Neb.. Platte Broadcasting Co., Ind. Action Dec. 19. w(CH) -D: NEW, Yakima. Wash., Treadwell Req: 1000 kc. 250 w. DA -D: KOMO Carthage. Broadcasters. Req: 1140 kc, 1 kw -D: KLIK Mo., Carthage Broadcasting Co., Has: 1490 WMAD Madison, Wis. -FCC granted trans- Jefferson City. Mo.. Panax Corp., Has: 950 kc. 250 w. U. Req: 1490 kc. 250 w, 1 kw -LS. fer of control of Air Capitol Inc. from Neil K. Searles et al. (as a group 100% before, kc, 5 kw-D. Req: 950 kc. 500 w. 5 kw -LS. U: WATH Athens. Ohio, Radio Athens Inc., none DA -N. U; NEW. Pulaski. Va.. Dr. Stanley Has: 970 kc. 1 kw -D, Req: 990 kc. 5 kw, DA- after) to Hudson Broadcasting Corp. M. Boyd. Req: 1510 kc, 1 kw. 250 w(CH) -D: D: NEW, Clovis. N. M.. Friend Radio Inc., (none before, 100% after). Principal: James WINU Highland. Ill.. Progressive Broad- Req: 1090 kc. 250 w -D: WIVV Vieques. P. R., A. McKenna Jr., sole owner. Mr. McKenna casting Corp.. Has: 1510 kc. 250 w, DA -D, owns KQRS-AM -FM Golden Valley, Minn.: Calvary Baptist Mission of Puerto Rico, Has: 80% of WCMB-AM -FM Harrisburg, Pa.; and kw. NEW. : Req: 1510 kc. 1 DA -D: Albu- 1370 kc. 1 kw. U, Rea 1370 kc, 1 kw. 5 kw- 32% of WAWA -AM -FM West Allis. Wis. querque, N. M.. Alvin L. Korngold. Req: LS. U: WYFE Rockford. Ill.. Town and Consideration: $181.500. 1520 kc. 500 w -D: NEW, Avon Park. Fla., Country Radio Inc., Has: 1150 kc, 500 w, DA- Action Dec. 20. Avon Electronic Services Inc., Req : 1390 kc. D. Req: 1150 kc. 1 kw. DA-D: WMBT Shen- 1 kw -D; WJRM Troy, N. C.. Montgomery andoah. Pa.. Schuylkill Trans-Audio Corp., Broadcasting Inc.. Has: 1390 kc. 500 w -D, Has: 1530 kc. 250 w-D. Req: 1530 kc, 1 kw, Reg: 1390 kc. 1 kw-D: WMPC Lapeer, Mich.. 250 w(CH) -D: WDAL Meridian. Miss., Community- antenna activities Calvary Bible Church of Lapeer. Has: 1230 Broadcasters & Publishers Inc.. Has: 1330 kc, kc. 250 w. SH. Req: 1230 kc. 250 w. 1 kw -LS. 1 kw -D. Reg: 1330 kc. 5 kw -D: WCSL Cher - SH: NEW, Wolfeboro, N. H.. Radio Wolfe- ryville, N. C.. Broadcasting Co. of the Caro- The following are activities in com- boro Inc.. Req: 1920 kc. 1 kw -D: KNEI linas. Has: 1590 kc. 500 w -D. Req: 1590 kc. Waukon, Iowa. Ralph M. Sweeney, Has: 1140 1 kw -D; WPXY Greenville. N. C.. Curtis & munity antenna television reported to kc. 250 w -D. Req: 1140 kc, 1 kw -D: WRNG Associates Inc., Has 1550 kc. 1 kw-D, Req: BROADCASTING. through Dec. 23. Re- North Atlanta. Ga.. Ring Radio Co., Has: 1590 kc. 5 kw-D: WCPC Houston, Miss.. 680 ke, 5 kw -D. Reg: 680 kc. 25 kw -D: WCPC Broadcasting Co., Has: 940 ke. 50 kw, ports include applications or permission WXOK Baton Rouge. WXOK Inc.. Has: 1960 DA-D. Req: 940 kc. 500 w. 50 kw -LS. DA -2. to install and operate CATV grants of kc. 1 kw. 5 kw-LS. DA -N. U. Req: Change U: KQMS Redding. Calif.. Radio Redding ant.-trans. location; KAWW Heber Springs. Inc.. Has 1400 kc. 250 w. U. Req: 1400 kc, CATV franchises and sales of existing Ark.. Newport Broadcasting Co., Has: 1370 250 w. 1 kw -LS. U: WIFF Auburn, Ind., C. kc, 500 w -D. Req: 1370 kc. 1 kw-D: WYDE P. Broadcasters Inc., Has: 1570 kc, 250 w, installations. Birmingham. Ala.. Basic Communications DA -D. Req: 1570 kc. 500 w, DA -D: WTKO Inc.. Has: 850 kc. 1 kw. 10 kw -LS. DA -N. U, Ihtaca. N. Y.. Ivy Broadcasting Co., Has: Franchise grants shown in italics. Req: 850 kc, 1 kw, 50 kw -LS. DA -2. U: NEW. 1470 kc. 1 kw -D. Req: 1470 kc. 500 w. 1 kw- Talahassee. Fla.. Charles W. Holt. Req: LS. DA -N. U: WHEL Louisville. Ky., Shell Roanoke, Ala. -Multi -Channel Cable Co.. 1070 kc. 10 kw -D: WSLV Ardmore. Tenn.. Broadcasting Inc., Has: 1570 kc. 1 kw-D Portsmouth. Ohio (multiple CATV owner), Stateline Broadcasting Co., Has: 1520 kc. 1 (New Albany, Ind.). Req: Change station, has been granted a 30 -year franchise. kw. 500 w(CH) -D. Req: 1110 ke. 1 kw -D: ant. -trans. and studio location: WBLF Belle- Monthly fees will be $5. City will receive WABO Haynesboro. Miss.. Wilbur J. Martin fonte. Pa.. Bellefonte Broadcasting Co.. Has: 3% of gross annual revenues. Sr., Has: 990 kc. 250 w -D. Req: 990 kc. 1 1330 kc, 500 w -D, Req: 970 kc, 500 w -D; kw-D: WMSJ Silva. N. C.. WMSJ Inc.. Has: WKBX Winston- Salem. N. C., W. Cotter, Ark.- Cotter CATV Co. has been Stuart granted a 25 franchise. Installation and 1480 kc, 5 kw -D. Req : 680 kc. 250 w. 1 kw -LS. Epperson. Has: 1500 kc. 1 kw. DA -D, Req: -year monthly fees will be $10.50 and $4.75. respec- DA -N, U; NEW. Monticello. Miss.. Monti- 1500 kc. 10 kw (1 kw. DA. CH) -D; KRZY will cello Broadcasting. Req: 1270 kc. 1 kw -D: Albuquerque. N. M., Burroughs Broadcast- tively. City receive 3% of gross annual NEW. Eureka. Calif.. Phil D. Jackson. Req: ing Co.. Has: 1950 kc. 250 w. U. Reg: 1450 revenues. 790 kc. 5 kw -D: NEW. Greensburg. Ky., ice. 250 w. 1 kw -LS. U; WIOD, Tawas City - San Juan Capistrano, Calif.- Times- Mirror VEER Broadcasting Co.. Req: 1550 kc, 250 w- East Tawas. Mich.. Airway Broadcasters TV Cable Co. has been granted a nonexclu- D: NEW. Knox. Ind., Kankakee Valley Inc.. Has: 1480 kc. 1 kw. DA -D. Req: 1480 sive franchise. City will receive annual Broadcasting Co.. Req: 1520 kc. 250 w -D: kc. 1 kw. 5 kw-LS. DA-2. U: NEW. Luverne, $1.200 fee. or 2% of gross annual revenues. NEW. Windsor, N. C.. Bertle County Broad- Ala.. Crenshaw County Broadcasting Co.. whichever is greater. casting Co.. Req: 990 kc. 1 kw -D: NEW. Req: 1080 kc. 500 w -D; NEW, Holly Hill. Smyrna. Del. -Fern-Decker Associates has York. Ala.. Grantell Broadcasting Co.. Req: S. C.. Radio Holly Hill Inc.. Reg : 1440 kc, applied for a franchise for a 12- channel sys- 1350 ke. 5 kw -D: NEW. Eureka. Calif.. Cali- 1 kw -D: NEW. Garyville. La.. 222 Corp., tem. fornia Northwest Broadcasting Co.. Req: 790 Req: 1010 kc. 500 w, DA -D: NEW, Shreve- ice. 5 kw-D: WLAS Jacksonville. N. C.. Sea- port. La.. James E. Reese. Req: 1300 kc. Washington. D. C.- National Student Mar- board Broadcasting Corp., Has: 910 kc. 5 500 w -D: NEW. Appleton. Wis., Total Radio keting Corp. of Washington has purchased kw -D: Rea: 910 kc. 5 kw. DA -N. U: KADA Inc.. Reg: 1150 kc, 1 kw. DA -D: NEW. controlling interest in Multivlew Systems Ada. Okla.. KADA Broadcasting Inc.. Has: Monroe. La.. TouPat Radio Broadcasting Inc. franchises in Lodi and Woodland, both 1230 kc. 250 w. U. Req: 1230 kc. 250 w. 1 kw- Station, Rea: 1110 kc. 500 w -D: NEW. California. LS. U: NEW. Waynesboro. Tenn.. Waynes- A Springfield. Mo.. -W Broadcasting Co.. Rep: Homerville , Ca.- Continental Transmission boro Broadcasting Co.. Rea: 1480 kc, 1 kw- 1550 kc. 500 w-D: NEW. Thomson. Ga.. Corp.. St. Louis (multiple CATV owner), has D: NEW. Cameron, Mo.. Cameron Radio Bethany Broadcasting Co.. Reg: 1530 kc, 1 been granted a franchise. Inc., Req: 1360 kc. 500 w. DA -D: NEW. kw. 500 w(CH1 -D: NEW. Steubenville. Ohio. Webster. Mass.. Webster Broadcasting Co.. Capitol Broadcasting Corp.. Rea: 950 ke, 500 Dowagiac, Mich. -Lamb Communications Req: 1520 kc. 250 w -D: WICK Scranton. Pa.. w. DA -D: NEW. Fajardo. P. R. Fajardo Inc.. Toledo. Ohio (Multiple CATV owner). Scranton Radio Corp.. Has: 1400 kc. 250 w. Broadcasting Corp., Req: 1090 kc. 10 kw, has been granted a franchise. U. Req: 1900 kc. 250 w. 1 kw -LS. U: WDJZ DA -D: NEW. Salem, N. H., Salem Broad- Dover, N. J, -WRAN Dover, has been Bridgeport. Conn.. Connecticut Coast Broad- casting Co.. Rea: 1110 ke. 5 kw. DA -D: granted a nonexclusive franchise. casting Co.. Has: 1530 ke. 10 kw-D. Rep: NEW. Grayling. Mich.. Grayling Broadcast- N. Philadelphia Change ant.- trans. location and DA system: ing Co.. Req: 1590 kc. 1 kw -D: NEW. Par- Paulsboro, J.- Community KMPG Hollister. Calif.. Milo Communica- sons. Tenn.. Townsend Broadcasting Corp.. Antenna Television Co. (multiple CATV -D. w owner) has been granted a 25 -year franchise tions Corp.. Has: 1520 kc. 500 w Reg: Rea: 1550 kc. 500 -D: NEW. Wartburg. for an 18- channel system. Installation and 1590 kc. 5 kw. DA -D: NEW. Tupelo. Miss., Tenn.. Morgan County Broadcasting Co.. monthly fees will be $7.50 and $5 respec- Radio Tupelo. Req: 710 kc. 5 kw. DA -D: Reg: 990 kc. 1 kw -D: NEW. Brunswick. Ga.. tively. WGCH Greenwich. Conn., Greenwich Broad- Dowrlc Broadcasting Co.. Req : 1530 kc. 1 casting Corp.. Has: 1490 kc. 250 w. U. Reg: kw. 500 w(CH) -D: WSNE Cumming, Ga.. Stony Point, N. Y.- Rockland Cablevision 1990 kc. 250 w. 1 kw -LS. U: WISK Americus, Howard Rowe & Associates Inc., Has: 1910 Inc. and Good Vue Cablevision have each Ga., Sumter Broadcasting Co.. Has: 1390 kc, kc, 1 kw. DA -D. Rea: 1170 ke. 1 kw-D: received a franchise. 5 kw -D. Req: 1390 kc. 1 kw. 5 kw -LS. DA -N, KGMC Englewood. Colo.. MacLee Radio Inc.. Conneaut, Ohio- Conneaut CATV Inc. has U; NEW. Russellville. Ala.. Franklin Broad- Has: 1150 kc, 1 kw-D. Req : 1150 kc. 5 kw -D: been granted a franchise. casting Co.. Req: 1500 kc. 1 kw. DA -D: WELF Tomahawk, Wis.. Tomahawk Broad- NEW. Tupelo. Miss.. Frank E. Holladay and casting Co.. Has: 810 kc. 500 w -D. Req: 810 Beaumont, Tex.- Northeast Management Joseph W. Carson. Req: 1060 kc. 5 kw. DA- kc. 1 kw -D: WYSE Inverness. Fla., Citrus Development Co.. Beaumont CATV Inc. and D: NEW. Seaside. Calif.. Lloyd M. Marks, Broadcasting Co.. Has: 1560 kc. 1 kw. DA -N. Hale Investment Corp. have each applied for Req: 1540 kc. 250 w -D: NEW. White Sul- U. Req : 1560 kc, 1 kw -D. Ann. Dec. 20. a franchise. 64 (FOR THE RECORD) BROADCASTING, Dec. 30, 1968 Herb Jacobs began his education in advertiser -produced syndicated pro- the entertainment field more than 37 The man who knows graming, under which a client will en- years ago and his first teacher was a happening gage a producer for a series or special fabled showman of the theatrical arts. what's that will be scheduled in selected mar- impressario Billy Rose. in TV programing kets. Young Herb, then 20, left New York "It's just a rumbling now," he added. University in those deep, dark days of control desk of a vast communications "There are no specific shows of this of local 1931, his eyes dazzled by the bright complex to which all types type in production, but we see it corn- lights of Broadway. Through the assist- programing information are funneled. ing, perhaps next year." phone calls and ance of a friend, he obtained a job as Through constant Mr. Jacobs is a staunch advocate of maintains connec- assistant to Mr. Rose, already a famed frequent letters, he the feature film. He indicated that this tions to the community song writer and a producer of night- programing programing form will continue to be as which club and theater revues. that generate such signals the backbone of both network and syn- fire losing "I worked for Billy Rose for two program type is catching or dicated schedules on a consistent basis steam, or which time periods are develop- years and it was a wonderful experi- because of the inherent production ing audiences for a particular syndi- ence," he reminisced. "He was a dy- values of many motion pictures. advertiser namic, creative guy, always on the cated series or engendering In his role as buyer- consultant to move, quick with ideas. If I came away support? stations, Mr. Jacobs is constantly in we can with one thing, it was the importance "The important function contact and in negotiation with the pro- perform is to the syndication of production values in any sphere of 'trend' gram distributors who supply the fea- entertainment." market," Mr. Jacobs observed. "It's tures and series for syndication. Ob- trend in In his own right, the short, stockily important to spot an emerging viously, he performs the traditional role advance, it's equally important to built Mr. Jacobs is an outspoken, en- but of the buyer, and attempts to nail down ergetic individual, whom one associate determine when a trend has had it be- the most advantageous contract for his calls "a man of perpetual notion." As fore it actually ends." station clients. president of TV Stations Inc., Mr. Mr. Jacobs detected the growing Nevertheless, he seems to be held Jacobs needs all the energy and crea- popularity of the talk- variety show in high esteem by distributors, and one tivity he can muster to satisfy the when it was in its early stages, he re- top -level syndication official made this varied needs of the 130 station mem- ported, but he believes this programing observation: form is vitiated over- bers of TVSI in the area of program being through "Herb Jacobs and TVSI perform buying and market counseling. exposure. In the near future, he prog- several important and beneficial roles will a resurgence of Mr. Jacobs directs a staff of 18 from nosticated, there be in the programing field. In these days his New York headquarters, a tele- of high costs, TVSI provides us with phone call away for the station in the coverage in the middle-sized and small deep South that may want TVSI's WeekrsProfile markets that many distributors can- evaluation of a syndicated series it is not afford to cover. Above and beyond planning to buy, or from an outlet in that their astute knowledge of the pro- upstate New York that may want to graming field is a help to us in planning restructure its daytime programing new ventures. But T think the crown- schedule, or from one in Ohio that may ing achievement of TVST has been the be seeking pricing guidance on a proj- highly successful seminars they have ected feature -film purchase. been running for several years." In 1954, Mr. Jacobs, fortified by a TVST inaugurated its management background in the stage, night clubs, seminars in 1966. Those three-day motion pictures and television, rea- meetings have attracted more than 700 soned that the burgeoning TV industry executives from networks, advertising needed the services of a programing agencies, station- representative com- specialist organization. Together with Ed panies, production companies, stations Craney, then owner of KXLY -AM -TV Spo- and the government, closeted together kane, Wash., and KXLF-AM-TV Butte. for discussions of vital issues affecting Mont., he co- founded TVSI that year the television industry. as an organization that would be owned At the conclusion of the latest semi- cooperatively by its station members. nar last fall, Mr. Jacobs closed the meet- Mr. Jacobs devoted the entire year ing with a rousing speech in which he of 1954 to structuring TVSI as an urged the industry to mount a campaign organization and signing up station to counteract television's detractors. members. Operationally, TVSI began to "There is so much good that televi- function in 1955, and since that time, sion does but its critics still keep carp- Mr. Jacobs estimates, it has been in- ing on the industry," Mr. Jacobs stated. volved in the purchase of more than Herbert Jacobs, president. TV "What T was trying to do was to light $130 -million worth of film and tape Stations Inc.. New York; b. Aug. a fire. I urged the industry to use its programing. He projected that 1968 12, 1911, New York City: VP own talent. its own airwaves to pursue will be a $15- million year. and general manager, Atlas TV a hard -hitting campaign to squelch our TVSI consists of 130 members, Filins Inc., New York. program critics and point up all the good things -51; national sales drawn from stations throughout the distributor, 1948 television does." manager, Du Mont Television Net- His hobby is mainly his work. He is country. Members have the option of work syndication division, 1951- at his office until late in the evening, paying a fee or a percentage of the 53; co- founder and president. TV purchase price of film and taped pro- Stations Inc. since 1954: in. Grace but for those who miss him, Mr. Jacobs graming. TVSI recently imposed a Cignarella; children -Mrs. Bar- is prepared. minimum fee of $780 a year for mem- bara Kashin, 33, and George. 30; "T have an office at home, from bership. hobbies-swimming, music, the- which T work, even on weekends," he Mr. Jacobs, in a sense, sits at the ater. volunteered, with obvious pleasure. BROADCASTING, Dec. 30, 1968 65 fdbills Moon glow Hidden light As we watched last week the close -ups of the moon and the Advertising, the art of articulation, is tongue -tied. It is also long shots of earth, at the end of a year of tumultuous deaf, dumb and blind. It badly needs public -relations help. news, the following passage came to mind: Did you, let alone the publics you serve, know that more "To see life; to see the world; to eyewitness great events; than $350 million was the value of 20 major advertising to watch the faces of the poor and the gestures of the campaigns donated by the media and volunteer advertisers proud; to see strange things- machines, armies, multitudes, and agencies last fiscal year? Those were public- service shadows in the jungle and on the moon...." campaigns that didn't cost the public, directly or indirectly, Those words, written by the late Henry Luce in 1936, a thin dime. opened the prospectus for Life magazine. What Mr. Luce Specially, did you know, or have you told your audiences, unknowingly was writing was the prospectus for television that radio stations and networks delivered some 12 billion in 1968. "home impressions" and that television stations and net- works delivered some 44 billion impressions for public - The real point at issue service campaigns generated by the Advertising Council and contributed "for the public good "? Along with a lot of barbs, the broadcast press received Yet advertising is pilloried for being crass, commercial some important support on the Public Broadcast Labora- and heartless, by consumer pressure groups, members of tory's Dec. 22 examination of TV news, and the most Congress and others in public life. significant of all came from Senator John O. Pastore (D.- We discovered no mention of Advertising Council projects R. I. ). in the "leaked" portions of the report of the President's Senator Pastore, chairman of the powerful Communica- Task Force on Communications Policy. What we saw har- tions Subcommittee of the Senate Commerce Committee, pooned commercial television and called for new ventures he said, are so com- flung a few barbs, too. The networks, that would promote government projects. We have seen no become mitted to money and ratings that they sometimes mention of Ad Council projects on crime prevention, re- too for competitive the public good. habilitation of the handicapped or even the Peace Corps in Those barbs hurt, but on the nub issues of the rights of the President's violence commission's proceedings. the broadcast press and the way it performs, specifically Obviously, advertisers, agencies and the advertising media including its much -criticized performance in covering the are missing the boat. The annual report of the Ad Council disorders at the Democratic convention in Chicago last for 1967 -68 (BROADCASTING, Dec. 16) tells the remarkable August, Senator Pastore could hardly have been more story of the "peacetime record" of $352,311,156 in donated soothing. His words are worth quoting in full. campaigns. Of Chicago, he said: "I think they [networks] showed This is the story that should be told to committees of what was expected of them to show. The clubbing was Congress, to the President's task force, to the busy -body there, the disturbances there, the yelling was there, the reformers. It should be told by Robert P. Keim, Ad Council throwing of the bottles was there. And I saw it on tele- president. But he has to be asked. vision. It was a horrible sight, of course. I'm not passing Mr. Keim and others among the big-name voluntary judgment on who was right and who was wrong and how officers and directors of the Ad Council should be on the it all started and whether or not it could have been avoided. air with the story. They should appear in print, in news- It's up to the commission [presumably the commission on papers and magazines. This campaign needs no special violence] to make that decision. But the fact still remains script or elaborate production. It's all there in the 28 pages that, speaking now about the responsibility of the broad- of the Ad Council's annual report. casters, it was there to be shown and the American public Maybe it's just too simple. saw it." Of freedom of the press and the prospect for govern- ment regulation of broadcast journalism: "It can never happen. I mean you're getting yourself into censorship. I mean that's where it is a very delicate situation. Very, very sensitive. And I've said time and time and time again. in my humble opinion the broadcasting industry of this country has reached a point of maturity and they are responsible people who are doing a responsible job. It's not a complete job. There are many abuses, of course, like in anything else. "And in this sensitive area I suppose the abuses arc a little more precipitous and much more emphasized than ordinarily might be the case. But there you are. I don't think the Congress can legislate about what can be shown and what cannot be shown, no more than we can -we can question the editorial policy of a newspaper. I mean you've run smack right into the First Amendment. And I don't think the Congress will ever censor. I don't think Congress can, and if it even tried to, it would be declared Drawn for BROADCASTING by Std Hix unconstitutional." "One thing I found out about retiring husbands ... they Words like those can take the sting out of a lot of barbs. sure can louse up a wife's viewing habits!" 66 BROADCASTING, Dec. 30, 1968 Charlotte. N(.Nti 1 A C Ç At ....,o.® "` as.. I li Ili1 Wi ,a I Forgel it. Sure we love our home city. But the thing to remember when you're reaching for the total Charlotte Market is that 91% of the homes in our survey area are outside Metro Charlotte. In other words, only 9% of our more than one - million homes are in the Metro. And one sure way to cover that totz.l market is with a spot schedule on WBTV. On the average, 100 WBTV metro rating points deliver more total homes than 150 rating points on Charlotte's T2 station. In fact, our share of total homes is actually highest in all the top 50 TV markets. Remember to buy the total Charlotte Market - and buy WBTV. Then you can afford to be a little forgetful about Metro Charlotte. CHARLOTTE JEFFERSON STANDARD BROADCASTING COMPANY JEFFERSON PRODUCTIONS WBT / WBT -FM / WBTV Represented Nationally by tqe Top 50 Markets by ARB Primary Rank. Average quarter -hour audience in total homes, share of total homes, and metro rating points, Feb. /Mar. 1968 ARB. The audience figures are estimates only, and are subject to the qualifications set forth in the survey report: CoI 11PPu1se Pulse Distribt tior Sys' em Remarkable new digital disi-ibutio" system combines -in a single coax cable-sync generato subcarrier and all output pulses for distribution throughout the 9;evision station. FEATURES Revolutionizes pulse assignment switching Totally immune to noise and other spurious transients Digital encoding and decoding assures absolute stability and reliability Provides two encoded outputs Decoder provides for delay compensation Elimirltes cable trimming and timing problems between locations Decoder regenerates six signals, with three outputs each, for full color operation Encoder and decoder available in modular plug -in and rack -mount models SARKES TARZIAN SYSTEMS /DIGILOGIC BROADCAST EQUIPMENT Bloomington, Indiana 47401 v