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Ultra-Runners Ida Nilsson and Mimmi Kotka Are the New Ambassadors of Swedish Outdoor Brand SILVA

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Ultra-Runners Ida Nilsson and Mimmi Kotka Are the New Ambassadors of Swedish Outdoor Brand SILVA Superswede Ida Nilsson during the skyrunning race Zegama-Aizkorri in 2018, which she won. Jun 19, 2018 08:15 GMT Ultra-runners Ida Nilsson and Mimmi Kotka are the new ambassadors of Swedish outdoor brand SILVA The Swedish brand SILVA works closely with their ambassadors. The ambassadors test SILVA’s products in the toughest of conditions and are an invaluable resource in the product development process. SILVA has recently added two new athletes to their team of ambassadors, the top runners Ida Nilsson and Mimmi Kotka, both from Sweden. SILVA ambassadors are the perfect mix of runners, orienteers, adventurers, skiers and multi-athletes, such as: skyrunner and ski-mountaineer Emelie Forsberg, ultra-trail runner Francois D’haene, elite orienteer Tove Alexandersson, adventure racing-team Team Haglöfs SILVA and the Norwegian cross-country skiing team. New addition to the team of ambassadors are Ida Nilsson, Swedish ultra-trail runner and the recent winner of the classic skyrunning competition Zegama- Aizkorri. “I'm very excited to start working with SILVA since I like their products and it's a Swedish brand. My first headlamp was a SILVA headlamp and I used it a lot when I spent an entire winter in the northern part of Sweden, Abisko, since almost all training I did was in the dark”, says Ida Nilsson about the new cooperation with SILVA. SILVA has also signed with the ultra-trail runner Mimmi Kotka from Sweden, who won the Mont-Blanc 80 km marathon in 2017. “As a Swede you associate SILVA with quality outdoor equipment, it’s just one of those classic outdoor brands that’s been around 'forever' doing their thing and doing it well. SILVA has quality headlamps with great performance and they are lightweight. This is important to me since I do a lot of night running and racing in exposed environments. I’m stoked to be associated with SILVA and look forward to a great collaboration”, says Mimmi Kotka. ABOUT IDA NILSSON Winning the Transvulcania ultramarathon has started to become a routine for Ida Nilsson, having secured her third gold medal in a row. Before an injury, she competed and won several national championship medals in athletics. In 2016, Ida won the Marathon du Mont Blanc in Chamonix, France and one year later she set a new course record in the Swedish race Ultravasan. In 2018, Ida won the international skyrunning competition “Zegama-Aizkorri”, strengthening her position as one of the top runners in the world. ABOUT MIMMI KOTKA From having no athlectic experience to becoming a world championship runner in five years, the ultra-trail runner and nutritionist Mimmi Kotka has quickly climbed her way to the top. Her biggest merits so far are winning the Ultra-Trail Courmayeur-Champex-Chamonix (UTMB-CCC) and the Ultra-Trail Sur les Traces des Ducs de Savoie (UTMB-TDS), where she also has the new course record. MORE INFORMATON Find more information about SILVA’s ambassadors here. PRESS CONTACT Stina Karlsson Marketing Coordinator [email protected] +46 72 090 87 29 Three entrepreneurial brothers. One great invention. In 1933, Björn, Alvar and Arvid Kjellström invented the first ever liquid-filled compass, and our story began. Not only was it the first compass of its kind, but it also set the global standard for how navigation works. The SILVA brand was born. A few years later, in 1935, we expanded our business with our new invention, and first headlamp, Zeiler. We have since then continued to evolve and set trends for outdoor equipment. The SILVA brand is currently marketed to the Nordic region, Europe, Asia and North America. Since 2011, SILVA is owned by Karnell. For more info, please visit www.silva.se Contacts Madelene Öhlin Press Contact Head of Sales & Marketing [email protected] +46 72 09 08 728.
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