Ultra-Runners Ida Nilsson and Mimmi Kotka Are the New Ambassadors of Swedish Outdoor Brand SILVA
Superswede Ida Nilsson during the skyrunning race Zegama-Aizkorri in 2018, which she won. Jun 19, 2018 08:15 GMT Ultra-runners Ida Nilsson and Mimmi Kotka are the new ambassadors of Swedish outdoor brand SILVA The Swedish brand SILVA works closely with their ambassadors. The ambassadors test SILVA’s products in the toughest of conditions and are an invaluable resource in the product development process. SILVA has recently added two new athletes to their team of ambassadors, the top runners Ida Nilsson and Mimmi Kotka, both from Sweden. SILVA ambassadors are the perfect mix of runners, orienteers, adventurers, skiers and multi-athletes, such as: skyrunner and ski-mountaineer Emelie Forsberg, ultra-trail runner Francois D’haene, elite orienteer Tove Alexandersson, adventure racing-team Team Haglöfs SILVA and the Norwegian cross-country skiing team. New addition to the team of ambassadors are Ida Nilsson, Swedish ultra-trail runner and the recent winner of the classic skyrunning competition Zegama- Aizkorri. “I'm very excited to start working with SILVA since I like their products and it's a Swedish brand. My first headlamp was a SILVA headlamp and I used it a lot when I spent an entire winter in the northern part of Sweden, Abisko, since almost all training I did was in the dark”, says Ida Nilsson about the new cooperation with SILVA. SILVA has also signed with the ultra-trail runner Mimmi Kotka from Sweden, who won the Mont-Blanc 80 km marathon in 2017. “As a Swede you associate SILVA with quality outdoor equipment, it’s just one of those classic outdoor brands that’s been around 'forever' doing their thing and doing it well.
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