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GETTING TOGETHER TODAY COVER SLIDE with Social Distancing the New Norm, People Are Finding Ways to Stay Social at a Distance

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GETTING TOGETHER TODAY COVER SLIDE with Social Distancing the New Norm, People Are Finding Ways to Stay Social at a Distance GETTING TOGETHER TODAY COVER SLIDE With social distancing the new norm, people are finding ways to stay social at a distance. “I miss social interaction” Now more than ever, technology is playing a major role in keeping Australians connected with their friends, “I can’t hug my grandchildren” family and the community. With the help of Nine, your brand can play a part in keeping Australians connected. Introducing Getting Together Today – Powered by Nine. Source: Nine Consumer Pulse Survey: Week 3 - commencing 29th March 2020. As the pandemic continues to People are using their phones and There is an opportunity for a telco brand change the way we live, the way we technology to connect with the people to be at the forefront of this movement connect with our friends, families, they love, miss, and work with: and champion the new art of staying colleagues and community changes connected from afar. with it. But just because we can’t Apps that foster collaboration like physically be together doesn’t mean Zoom have gone from 50,000 daily We will engage the depth and breadth we can’t get together and stay downloads to 2 million of the Nine ecosystem with a campaign connected with the help of titled “Getting Together Today” to speak technology. The average screen time for adults to a broad spectrum of demographics has surpassed 11 hours per day including everyone from families, parents, the 25-45sand 45-65s to high- Informative articles on how to avoid income earners. loneliness during isolation are trending across Nine Digital sites TELEVISION BVOD PUBLISHING DIGITAL RADIO SCALE AMPLIFICATION HIGH IMPACT IMMERSIVE ENGAGEMENT ‘Life is Better Together’ TVC 9Now Sunday Life and Good Weekend 9Honey, AFR.com.au, Audio Vignette Series By harnessing the mass scale of The TVC will be amplified across In Nine’s publishing assets, high- SMH/The Age.com.au Australia’s leading news-talk radio Nine’s linear TV platforms, “Life is Nine’s broadcast video on impact creative across Sunday Life Nine’s digital sites, 9Honey, network will provide close to 2 million Better Together” will form part of demand platform, 9Now, with and Good Weekend will explore AFR.com.au and weekly listeners with tips, advice, a vignette TVC campaign that targeted short-form pre-roll and the impact of the crisis on our SMH/TheAge.com.au, will provide an techniques and tech to help stay will feature Nine talent high-impact sponsorships using definition of connection and the immersive backdrop for high-impact connected at a distance through connecting with Australians, a 9Tribes data. upside of being isolated in native content including new ways branded vignettes and proven segments perfect place for a telco or tech enhancing social connection. to stay connected during self- with Tech Guru, Stephen Fenech. brand to align their messaging to isolation and the value of brand reach their target audience. partners. Content will include narratives like “Seven ways you can still feel connected to your friends and family”, advice on keeping kids connected to the community, and the positive effect of the crisis on business innovation. NINE Nineforbrands.com.au Request more information .
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