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The Role and Function of Fine Art Gallery House of Sampoerna in the Development of Modern Fine Art in Surabaya

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The Role and Function of Fine Art Gallery House of Sampoerna in the Development of Modern Fine Art in Surabaya TEROB VOLUME XI NOMOR 2 APRIL 2019 THE ROLE AND FUNCTION OF FINE ART GALLERY HOUSE OF SAMPOERNA IN THE DEVELOPMENT OF MODERN FINE ART IN SURABAYA Moh Arifin, S.Sn.,M.Pd. Abstract Surabaya is a city of business, commerce, industry and is the basis of education in eastern Indonesia. Likewise the bases for the development of modern fine art are in urban areas.Surabaya is a big city with very rapid physical development in everywhere, one of them is the presence of gallery. The fine art gallery is one part of the infrastructure of the social field of art. Fine art gallery has important role and function in the development of modern fine art. In its position, the fine art gallery is a distributor of artworkcreated by artist as producer and presented to the public as consumer. Surabaya is one of the big cities that becominga part of the improvement of modern fine art. Where the basis of the development of modern art is influenced by infrastructure and superstructure synergistically to form the social field of art. In the decade of the 2000s,especially in Surabaya,it hasemerged many new galleries, both established by individual and private institution. Among them is the House of Sampoerna gallery which is a gallery managed by a large enough private company established in 2003 and it is actively holding exhibitions until now.The emergence of the gallery certainly has an impact and influence on the activity of fine art in Surabaya. This can be seen from the increasing exhibition activity held by the gallery. House of Sampoerna gallery as a public space has the obligation to carry out artistic activity and to increase the society appreciation of cultural and commercial values of artwork. Keywords: Role, Function, House of SampoernaFine Art Gallery, Surabaya. Preface often missed and even ignored. The Discussions that are often discussed Surabaya is one of the big in Indonesian art spatially are more cities in Indonesia after the capital likely to lead to the cities of Jakarta, city of Jakarta. Surabaya is a city of Bandung, Yogyakarta and Bali. business, commerce, industry and it According to Djatiprambudi is the basis of education in eastern (2001: 66) the bases of the Indonesia. The construction of high- development of modern fine art are rise buildings and shopping centers sociologically located in urban area. that make Surabaya become a This is related to modern metropolis. But, if talking about infrastructure and superstructure that Surabaya in the modern fine art in synergistically forming the social Indonesia,Surabaya city itself is field of art (art world) only grow and 21 TEROB VOLUME XI NOMOR 2 APRIL 2019 develop in big cities. Referring to The beginning of establishment of Becker's opinion (1982: 301), art House of Sampoernafine art world is a kind of social organization gallery network that support and participate in the production and consumption At the first time the willing to of artwork. It can change according establish a gallery of house of to the model of relation between art sampoerna emerged from the owner world and art practice. In the context of SampoernaMrs.Kati who liked of modern and contemporary fine art and collected artwork. Starting from includingthe component of social adoring and loving art, then she has field of art are artist, art dealer, the idea to build a gallery as a space collector, critic, art historian, editor for exhibition activity for artists, of art journal, museum director, especially those in Surabaya and in gallery owner and curator (Sandler in Indonesia. The establishment of the Djatiprambudi, 2014: 66). In house of sampoernafine art gallery addition, modern fine art emerges did not appear suddenly, but the with the simultaneous growth of gallery is cooperating a gallery that capitalistic society and modern had experience in the world of fine culture, which is concentrated in big art. cities as a place of political, governmental, economic, and educational and trade activity. Meanwhile the growing institutional model and component of fine art in Surabaya has occurred in the 20th century. Surabaya itself is a big city where physical development is very rapid in everywhere, one of them is Picture 1. One of the HOS gallery the emergence of galleries initiated rooms on the 1st floor. by businessmen and companies. (Source: Personal Doc) Exactly, in the early 2000s in Surabaya began to be enlivened by The first time holding a gallery the establishment of galleries owned exhibition,House of Sampoerna was or managed by individual and private in collaboration with the gallery in company. These galleries as part of Jakarta, namely duta fine arts the increasing development of gallery. The gallery which was modern fine art in Surabaya are founded in 1983 belonged to a indirectly the impact of the presence French descent named Didier Hamel. of boom fine art. Among them is The gallery in the Kemang area and house of Sampoerna gallery.House it is considered to have long of Sampoerna gallery is a gallery that experience in holding exhibition. In is managed by a large enoughof addition, Didier Hamel has the private company. It was established principle that the main principal of a in 2003 located on Jalan Taman gallery in order to it can continue to Sampoerna no. 6 Surabaya. exist besides adoring to artwork is a strong ideal, because without strong ideal it will be difficult for a gallery 22 TEROB VOLUME XI NOMOR 2 APRIL 2019 to continue to survive. The them is the Wilwatikta Art College collaboration lasted until 2007. After which focuses on painting, sculpture, that the gallery began to handle its graphics and ceramic. University of own exhibition until now. Surabaya,the artworks arefrom painting, sculpture, graphics and The activity of House of crafts. Sampoerna Fine Art Gallery Students of visual communication design subject In 2007 the house of fromPetra Christian University, sampoernagallery began to students and lecturers of visual collaborate with many artists in communication design subject from Surabaya to hold exhibitions. Ciputra Universityalso held an Starting from professional artists, exhibition entitled Unleashed Batik young artists, groups, state university Jewelry. That exhibition is a concern and private university. Among them, to explore the decorative motifs of several Surabaya artists who have Javanese batik motifs in the form of held solo exhibitions at House of modern and contemporary jewelry. Sampoerna isNataliniWidhiasi. It is also working with groups Besides that, Jenny Lee held a solo of artists and art communities in exhibition of ceramic art and also Surabaya or those outside Surabaya giving workshop. And there are still to exhibit at the house of sampoerna many Surabaya artists who hold solo gallery.They are; the Young Artists exhibitions at the House of Community of Surabaya Sampoerna gallery. Like senior artist (kosmubaya) led by MuitArsa, The Rudi Isbandi with theme of a time Artist Community of East Java frame who exhibited paintings and (koperjati), photography installations, HariPrajitno by communities conducted by Indonesia showing works of sketches and Press Photo Service (IPPHOS) and poems, Nuzurlis Koto exhibited several young artists groups that ceramic art works and other several holding exhibitions with various artists of Surabaya. themes. In addition, it collaborates with the community of artists who still preserve traditional art in Indonesia. One of them is the community of east java batik in Surabaya (Kibas).Kibas Alone is a group of batik lovers as the Indonesian cultural heritage. House Of Sampoerna also Picture 3. Nuzurlis Koto's work in often cooperates with CCCL a solo exhibition at the House of French cultural institution in holding Sampoerna. photography exhibitions involving (Source: http://www.eastjavatraveler.com) artists from France. Involving in House of Sampoerna also exhibition that isorganized by works with several higher education government agency such as the institutions in Surabaya that have library and archival department of scientific field about art. Among East Java by exhibiting photography 23 TEROB VOLUME XI NOMOR 2 APRIL 2019 from the selection in competition public and art lover that an artwork result. Involving in the East Java has aesthetic value, besides it also Biennale exhibition which was held has an investment value and by the Cultural Park and East Java economic value apart from the power Culture and Tourism Service of appreciation. Department. The House of Sampoerna Gallery is located with the company that they founded. The company is not too concerned with the issue of the commercial value ofan artwork. They focus more on how to be able to provide space for expression and facilitate artists to exhibit in accordance with the vision, mission Picture 4. The atmosphere of the and program of the gallery. But the exhibition of East Java batik gallery itself does not ignore the community in Surabaya (kibas), the possibility of being able to market or House of Sampoerna gallery. sell artworks that have been (Source: www.jurnalindonesia.net) exhibited in the gallery. Because the gallery itself has business partners The House of Sampoerna and colleagues in the company who Gallery exhibits and provides a place like and collect artworks. Every for artists and the community to hold exhibition, the gallery management their artwork and giving an informs and invites colleagues and understanding to Surabaya citizens business partners to give that an artwork is not only limited to appreciation. painting and sculpture, but also there Coming back to the main are some fine arts inherited from the purpose of the gallery is to facilitate past and also fine art that continues and provide space for artists to to grow and develops in accordance exhibit. Because the gallery is a form with the development of era. of company service to the society.
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