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Proyecto De Ampliación De La Micro Empresa “Balones Soria” De Instituto Tecnológico Superior José Ortega y Gasset Código SENESCYT: 2271 TECNOLOGÍA EN ARTES DE LA IMAGEN: Proyecto de titulación previo a la obtención del título de Tecnólogo en Artes de la Imagen TEMA DEL PROYECTO: “PROYECTO DE AMPLIACIÓN DE LA MICRO EMPRESA “BALONES SORIA” DE ARTÍCULOS DEPORTIVOS EN EL CANTÓN RIOBAMBA, PROVINCIA DE CHIMBORAZO, Y DISEÑO DE LA CAMPAÑA PROMOCIONAL, EN EL AÑO 2018. Autor: William Soria Tutor: Dr. Hugo Campos RIOBAMBA, ECUADOR 2018 II Aprobación del Tutor En mi calidad de Tutora del trabajo de titulación sobre el tema: “PROYECTO DE AMPLIACIÓN DE LA MICRO EMPRESA “BALONES SORIA” DE ARTÍCULOS DEPORTIVOS EN EL CANTÓN RIOBAMBA, PROVINCIA DE CHIMBORAZO, Y DISEÑO DE LA CAMPAÑA PROMOCIONAL, EN EL AÑO 2018”, presentado por el estudiante William Enrique Soria Silva, de la carrera de tecnología en Artes de la Imagen, considero que el presente trabajo reúne las condiciones y requisitos suficientes para ser sometido a la evaluación del jurado examinador designado por el Consejo Académico. Riobamba a,………………………….………………………….. TUTOR ……………………………….. Dr. Hugo Campos III Autoría del Proyecto Los criterios expuestos en el presente trabajo de titulación: “PROYECTO DE AMPLIACIÓN DE LA MICRO EMPRESA “BALONES SORIA” DE ARTÍCULOS DEPORTIVOS EN EL CANTÓN RIOBAMBA, PROVINCIA DE CHIMBORAZO, Y DISEÑO DE LA CAMPAÑA PROMOCIONAL, EN EL AÑO 2018”, como también los contenidos y propuestas son de exclusiva responsabilidad del autor de este Proyecto de Titulación. Riobamba a,………………………….………………………….. AUTOR ………………………………. William Enrique Soria Silva IV Aprobación del Tribunal Examinador Los miembros del tribunal examinador aprueban el presente Trabajo de Titulación, sobre el tema: “PROYECTO DE AMPLIACIÓN DE LA MICRO EMPRESA “BALONES SORIA” DE ARTÍCULOS DEPORTIVOS EN EL CANTÓN RIOBAMBA, PROVINCIA DE CHIMBORAZO, Y DISEÑO DE LA CAMPAÑA PROMOCIONAL, EN EL AÑO 2018”, del estudiante William Enrique Soria Silva, de la carrera de tecnología en Artes de la Imagen. Riobamba a,………………………….………………………….. EL TRIBUNAL PRESIDENTE DEL TRIBUNAL 1er VOCAL 2do VOCAL Agradecimiento A DIOS quien me ha permitido tener un logro más en mi vida. V También quiero agradecer al Dr. Nelson Carpio por su predisposición permanente e incondicional y por compartir sus experiencias, lo cual han engrandecido mi espíritu y conocimiento a la vida profesional Dedicatoria El presente proyecto quiero dedicar a mis seres queridos, por ser la base fundamental en mi desarrollo espiritual, personal y profesional, porque con su amor y apoyo incondicional hicieron VI posible que una más de mis metas las pueda cumplir. Por enseñarme que los sueños se alcanzan con la constancia que uno deposita en cada uno de las metas puesta en marcha. Resumen El presente trabajo tiene como objetivo principal determinar la posibilidad de ampliación de la microempresa que estará ubicado en la ciudad de Riobamba, y que este cumpla con las expectativas que haya despertado en el medio y por supuesto que satisfaga las necesidades de la sociedad deportiva y amateur sean nacionales y extranjeros que buscan nuevas alternativas en el VII diseño; al tratar de romper con modelos populares y conocer la variedad que se puede ofrecer en el país. Nuestra intención es poder medir el logro de los objetivos establecidos de las empresas y negocios en términos de validez y eficacia, que nos ayude a conocer las debilidades y fortalezas que tienen los mismos y proceder a la toma de decisiones para dar seguimiento a los posibles planes de mejoramiento de los emprendimientos de fabricación de artículos deportivos, dentro de ello juega un papel muy importante los conocimientos que los emprendedores tienen acerca del diseño en sus diferentes áreas. El éxito de los servicios está representado por la satisfacción del cliente en cuanto a la calidad del servicio, mediante la calidad de atención el servicio tiene como prioridad dar el mejor servicio sin importar la relevancia de los diseños de elaboración en un lugar determinado ya que el cliente es dueño de sus experiencias. La finalidad de este proyecto de ampliación de servicios es que cumpla con los fines para los que ha sido concebido contribuyendo con las actividades planificadas, las que proporcionarán puestos de trabajo para el desarrollo de la economía en nuestra provincia y país. 1 TABLA DE CONTENIDO Aprobación del Tutor ................................................................................................................. II Autoría del Proyecto ................................................................................................................ III Aprobación del Tribunal Examinador ...................................................................................... IV Agradecimiento ........................................................................................................................ IV Dedicatoria .................................................................................................................................V Resumen ................................................................................................................................... VI Capítulo I .................................................................................................................................... 3 1. Marco Referencial .............................................................................................................. 3 1.1 Introducción .................................................................................................................. 3 1.2 Justificación ...................................................................................................................... 4 1.3 Objetivos........................................................................................................................... 5 1.3.1 Objetivo General ........................................................................................................ 5 1.3.2 Objetivo Específicos .................................................................................................. 6 1.3.3 Objetivo Social .......................................................................................................... 6 Capítulo II .................................................................................................................................. 6 2. Marco Contextual ............................................................................................................... 6 2.1 Historia del deporte ................................................................................................... 6 2.1.1 Deporte y sociedad ................................................................................................. 7 2.1.2 Balón ...................................................................................................................... 8 2.2 Historia del deporte en el Ecuador ............................................................................ 9 2.2.1 El deporte y la salud física y mental ..................................................................... 11 2.3 Historia de la ropa deportiva ................................................................................... 11 2 2.3.1 Los implementos deportivos y el mundo de los negocios .................................... 13 2.4 Importancia de los juegos........................................................................................ 15 2.4.1 Clasificación del juego ........................................................................................ 16 2.4.2 Juegos tradicionales ............................................................................................. 18 2.4.3 Juegos tradicionales como recursos didácticos .................................................... 19 2.5 Estrategias y marketing deportivo ........................................................................... 19 2.5.1 Influencia de la imagen corporativa en medios deportivos exitosos .................... 21 2.6 Marco de definiciones ............................................................................................. 23 Capítulo III ............................................................................................................................... 25 3. Definición del Emprendimiento ....................................................................................... 25 3.1 Determinación de la naturaleza del emprendimiento.................................................. 25 3.2 Misión, visión ............................................................................................................. 25 3.3 Producto .......................................................................................................................... 25 3.4 Estrategia principal ......................................................................................................... 32 3.5 Organigrama ................................................................................................................... 32 Fuente: Elaboración propia ............................................................................................... 33 Descripción de funciones .................................................................................................. 33 Capitulo IV ............................................................................................................................... 38 4. Estudio del Entorno ........................................................................................................
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