RESEARCH/REVIEW ARTICLE Being there: examining the behaviour of Antarctic tourists through their blogs Ricardo M. Roura Arctic Centre, University of Groningen, PO Box 716, NL-9700 AS, Groningen, The Netherlands Keywords Abstract Polar tourism; Antarctic tourism; behavioural archaeology; tourist behaviour; Most visitors to Antarctica today are commercial tourists. Over 150 000 tourists tourism impacts; Antarctic environment. visited Antarctica between 2007 and 2010, making up more than 700 000 person/landings. Despite the scale of tourism in Antarctica, knowledge about Correspondence its environmental impacts is generally inconclusive, and monitoring is limited. Ricardo M. Roura, Joos Banckersplantsoen This article examines tourist behaviour regarding the environment using 40, NL-1056 LC Amsterdam, information available on travel weblogs (blogs) posted by tourists on the The Netherlands. E-mail:
[email protected] Internet. Fifty blogs describing Antarctic travel were analysed, mostly as part of organized tourism cruises, during the four Antarctic summer seasons between 2007 and 2010, both qualitatively and quantitatively. The blogs described the activities of 90 people who had visited Deception Island as part of their itinerary and who, overall, had undertaken at least 190 person/landings in Antarctica. Blog analysis highlighted the importance of wildlife as a tourist attraction. In the blogs it was apparent that touristÁwildlife interactions result in a range of behaviours from both individual tourists and animals. Tourism results in cultural traces and other environmental consequences, although some of these would not be judged as ‘‘impacts’’ under the current practice of implementing the Protocol on Environmental Protection to the Antarctic Treaty. Blogs showed many more instances of compliance than of noncom- pliance with environmental regulations.