Collection 2016-2017

DISCOVER THE SECRET

1 We live in a world of unseen and undiscovered beauty: majestic textures, vibrant tones, elusive shadows, and dramatic highlights. All perfectly arranged, like a symphony of colour on a live canvas. And only Serengeti® reveal it. The moment you put them on, everything is naturally enhanced. You discover a world that wasn’t there before. It’s this experience that drives us to constantly push to improve our technology — always looking for new materials, processes, and possibilities. Together, fashion and technology come together DISCOVER in perfect harmony. The best way to see the Serengeti difference is to discover it for yourself. THE SECRET Serengeti. Discover the Secret.

2 3 OUR PASSION FOR TECHNOLOGY HAS BECOME A TRADITION OF EXCELLENCE

DISCOVER. PERFECT. REPEAT. At Serengeti® we’re not just concerned with what’s in front of the eye, we are intensely focused on the eye itself. Helping people see more clearly is what drives all our innovation. By doing this, we’ve revolutionized the way the world looks at, and through, sunglasses. We are driven by vision, and have been since the beginning.

Our evolution over the past century follows an unparalleled path of achievements in technology, design, and performance from Corning®, which led to the advanced sunglass- technology of today’s Serengeti Eyewear.

OVER 140 YEARS OF INNOVATION IN EVERY LENS

1908 Corning’s optical laboratory was founded, 1964 The first true Photochromic borosilicate 1982 Serengeti was born, and we introduced the 1988 Serengeti sunglasses were recognized by one of the U.S. industry’s first, with applied that continuously adjusted to changes sunglass market to the exclusive combina- Fortune magazine as one of the top 100 research as a major priority. in the sun’s UV rays was invented by Corning tion of Photochromic and Spectral Control products in America. and hailed as one of the most stimulating technologies in one lens. innovations in the optical industry.

® ® Research began on , The Serengeti -patented Spectral Control Serengeti pioneered the idea of eyewear as which acted like a photographic plate by filter lens process was developed to do two serious eye care with the introduction of the ® permanently recording images within the things simultaneously. It enhances contrast Serengeti Drivers lens, a high-performance glass. This technology led to the development and reduces atmospheric glare by filtering lens developed specifically for driving. They of Photochromic technology. out distracting blue wavelengths that reduce were heralded as the most important new 1939 1980 image sharpness. 1985 sunglasses in decades.

4 5 2 LENS MATERIALS FOR UNIQUE VISION 3 IN 1 LENS TECHNOLOGY FOR UNIQUE EXPERIENCE

™ ADAPT TO LIGHT ULTRA-LIGHT POLAR PhD 2.0 PHOTOCHROMIC TECHNOLOGY WHEN YOUR CAN ADJUST TO ANY LIGHT ® CONDITION, YOU’RE ABLE TO DISCOVER BEAUTY TRIVEX LENS ONCE HIDDEN IN THE SHADOWS. MINERAL LENS As the pioneer of Photochromic technology, Serengeti leads the industry in creating lenses that adapt to any light condition in any setting. Darkening in bright sunlight and lightening in overcast conditions, Photochromic technology allows your eyes to adapt to any light, anywhere. The result is a view of the world so crystal clear, you’ll notice natural beauty you’ve never seen before.

MOLECULARLY INFUSED INTO EVERY SERENGETI®LENS EXPERIENCE THE MOST OPTICALLY SUPERIOR LENS ON THE WE NAMED IT PHD BECAUSE IT’S THE SMARTEST LENS WE’VE

MARKET CREATED YET ® Our mineral lenses begin with borosilicate optical glass from Corning®, Our Polar PhD lens offers stunning visual acuity and the highest level of SPECTRAL CONTROL MANAGE THE LIGHT which can withstand extreme temperature changes and allow you the best UVA/UVB protection. It’s no wonder these lenses won the coveted THE HUMAN EYE IS CAPABLE OF SEEING UP TO visual acuity you could ever experience. An anti-reflective international Silmo d’Or Award for innovation and performance. This year TECHNOLOGY 10 MILLION COLOUR VARIATIONS. OUR LENSES coating is added to the backside of the lens, canceling the scattering light we’ve gone further to offer an even smarter lens with the launch of the second NATURALLY ALLOW YOU TO DISCOVER THE that causes reflective glare.Plus, the lenses are chemically tempered to ensure PhD generation: PhD 2.0. It features the Photochromic, Spectral Control® and PERFECT COMBINATION. scratch and impact resistance, then ground to perfection. Polarization technologies you’re used to with added benefits. They now have a Serengeti Spectral Control technology filters specific light wavelengths, sharpening the way you see colour contrast and ® lower temperature sensitivity for a high photochromic performance in any Every pair of Serengeti mineral lenses is unique and comes to life through an climate, allowing the lenses to darken faster and deeper in hotter environments. improving visual definition. Much like an audio equalizer filters intense hydrogen-firing process. Sunglass lenses can fog up when the temperature shifts, like when you exit sound frequency, our lens fine-tunes shortwave blue light, the primary cause of atmospheric glare. This filtering process leaves Staying true to Serengeti’s commitment to craftsmanship, we always give the air conditioning of a car on a smouldering summer day. To eliminate that, behind only the most vivid, balanced, and natural colours without unparalleled attention to detail throughout every phase of the lens-making we’ve added a new backside anti-fog treatment to prevent fog on the lenses. any uncomfortable eye fatigue. process.

LIGHTER. THINNER. HYDROGEN-FIRED. BALANCE. PERFORMANCE. NO DUST. NO FINGERPRINTS. MOLECULARLY INFUSED INTO EVERY SERENGETI®LENS BETTER THAN THE REST. INFUSED. PERFECTED. CLARITY. NO FOG. A full 20% thinner and lighter, our Each Photochromic lens passes Experience the perfect balance of The PhD 2.0 next generation lenses POLARIZATION CONTROL THE LIGHT ultra-light mineral glass lenses are through a Hydrogen-fueled Lehr visual and physical performance. still feature hydro- made from only the finest furnace, which fuses each lens Each lens is built with NXT® and oleophobic frontside coatings, TECHNOLOGY materials — providing the best with the Spectral Control® technology and made from Trivex which help repel water, fingerprints, visual optics in the industry. technology — with varying material, which is lighter than and debris. Plus, this year, we’ve WHEN GLARE IS REDUCED, YOU REVEAL BEAUTY YOU NEVER KNEW YOU WERE MISSING. temperatures that determine the and more impact added a new highly durable ® proprietary lens hue. resistant, and offers higher optical backside anti-fog treatment onto Serengeti ’s Polarizing technology sets your eyes free, releasing clarity. Trivex was adapted from the lenses. This new feature prevents them to enjoy all the depth and beauty the world has to offer. Like fighter jet canopies and helicopter foggy lenses — allowing for perfect the glare reflecting off the ocean, parallel light rays pass through windshields designed to withstand vision and better performance unhindered, but distracting perpendicular light is reflected. Glare, extreme impact and temperature whatever the activity. This treatment along with eye fatigue, becomes a thing of the past, allowing you to changes. also reactivates each time you discover more clarity, especially in and around water. clean it with water. 6 7 Ultra Glamorous . Ultra Feminine. Unforgettable.

LIA & VALENTINA

These two new exclusive feminine designs were envisioned to turn heads. We combined beautiful curves, the ultra- glamorous cat-eye, and galvanized metal to give each pair a jewellery like finish that is sure to attract attention. Available in warm colours, they’re very lightweight due to the Nylon TR90 frames and extra flexible thanks to the internal spring hinge. Our trademark “S” icon is inscribed on the left temple as the finishing delicate touch to this exquisite line of Serengeti® sunglasses which features mineral lenses.

Valentina is designed for medium faces and Lia will be perfectly suited to smaller ones.

VALENTINA 8569 - Fit medium / LIA 8574 - Fit small Satin Tortoise/Shiny Champagne Gold Polarized Drivers® Gold

Frame Features: Nylon TR90, Metal Embellishments, Hidden Spring Hinges Lens Features: Ultra-Light Mineral Lens, Photochromic, Spectral Control, Polarized

Price: 229.99 €

These sunglasses are available with Serengeti prescription lenses. 8 9 Elegant. Versatile. Sport Chic.

LEANDRO

Leandro is a new trendy and sport-chic model made with a Nylon TR90 and stainless steel frame, equipped with mineral lenses. A unique and elegant model designed for an all-round and an all-year use. With its magnetic removable shields, Leandro can be worn both in summer and winter. he Leandro Glacier with its genuine side shields will offer great protection for mountain activities while the Leandr,o with shields removed, will be perfect for après-ski and summer activities.

A new model that will go along with you every time and everywhere.

SCALA 8599 - Fit Medium Universal LEANDRO GLACIER 8587 with shields – LEANDRO 8595 without shields - Fit Medium Sanded Black/Satin Dark Gunmetal Satin Tortoise/Satin Dark Polarized 555nm Blue Gunmetal/ Brown Leather Polarized Drivers Frame Features: Hand Sanded Nylon TR90, Frame Features: Nylon TR90/Stainless Steel, Removable Side Shields in genuine Leather (Glacier version), Serengeti® Signature Hinges, Hidden Spring Hinges, Megol Insert on Temple Tips and Nose Pads Wax Cast Copper Beryllium Lens Features: Ultra-Light Mineral Lens, Photochromic, Spectral Control, Polarized Lens Features: Ultra-Light Mineral Lens, Photochromic, Spectral Control, Polarized

Price: Leandro Glacier 249.99 € - Leandro 219.99 € Price: 229.99 €

These sunglasses are available with Serengeti prescription lenses. 10 11 Beauty. Detail. Craftsmanship.

SCALA

Scala, the new frame from our innovative Signature collection is distinguished by a specifically engineered high-end signature hinge. It features lost-wax casting, an intricate method of craftsmanship used in the making of fine jewellery an art that dates back as far as ancient Rome. It’s a process that requires the use of only the finest metals and alloys including copper and beryllium. The highly durable Nylon TR90 frame perfects the Scala model thanks to a stylish and unique design, while the mineral lens ensures you’re seeing as much beauty as you’re wearing.

SCALA 8599 - Fit Medium Universal Sanded Black/Satin Dark Gunmetal Polarized 555nm Blue

Frame Features: Hand Sanded Nylon TR90, Serengeti® Signature Hinges, Wax Cast Copper Beryllium Lens Features: Ultra-Light Mineral Lens, Photochromic, Spectral Control, Polarized

Price: 229.99 €

These sunglasses are available with Serengeti prescription lenses. 12 13 Foldable. Elegant. Timeless

VOLARE

Serengeti sets a new standard for premium foldable sunglasses with Volare. the most compact premium sunglass in the world. Designed to fold and unfold with the utmost ease and precision this Serengeti signature piece in which every detail was meticulously engineered, is sure to become your favourite travel sunglass.

Volare’s elegant design allows for perfect integration of its discrete folding mechanisms so that when wearing it one would never suspect it is foldable. The temples and bridge are hand crafted from Titanium for a robust look and feel and it is very light weight for the utmost comfort.

VOLARE 8497 - Fit Medium Universal Satin Tortoise/Satin Medium Gunmetal Polarized 555nm

Frame Features: Compact Foldable, Ultra-Light, Nylon TR90/Titanium Lens Features: Ultra-Light Mineral Lens, Photochromic, Spectral Control, Polarized

Price: 299.99 €

These sunglasses are available with Serengeti prescription lenses. 14 15 Refined. Leather. Sophistication

CARRARA LEATHER

Carrara Leather is a contemporary aviator shape that works well for both men and women. Combined with a genuine leather covering on the brow bar, these thin light weight, hand crafted sunglasses will be an icon model for the summer ahead. With its adjustable nose pads and mineral, photochromic, spectral control and polarized lenses, it’s a perfect mix of elegance and technical expertise.

CARRARA LEATHER 8549 - Fit Medium Universal Shiny Bold Gold/Dark Brown Leather Polarized Drivers Gold

Frame Features: Monel, Natural Leather, Spring Hinges, Adjustable Nose Pads Lens Features: Ultra-Light Mineral Lens, Photochromic, Spectral Control, Polarized

Price: 249,99€

16 17 Feminine. Retro. Chic

SOPHIA

An ultra-trendy retro look for this new Serengeti® handcrafted acetate model that brings an unmistakably vintage style to the summer! A real tribute to Serengeti’s timeless style, Sophia is positioned as the perfect combination of elegance and finesse.

Available in January

SOPHIA 8629 - Fit Medium Shiny Dark Tortoise/Beige Polarized Drivers® Gradient

Frame Features: Handcrafted Acetate, Spring Hinges Lens Features: Ultra-Light Mineral Lens, Photochromic, Spectral Control, Polarized

Price: 249,99€

18 19 Dynamic. Stylish. Uncompromising.

LEVANZO

LEVANZO sunglasses have the unique ability to be both sporty and elegant, making them wonderful additions to our popular Sport Nylon series, featuring PhD™2.0 lenses. They are constructed of Nylon TR90 combined with a touch of rubber on the temples, making them ultra-light weight and secure. The rubber inserts and adjustable nose piece keep the frame firmly in place so you can enjoy your activities worry-free. The sleek sport design of the frames and attention to detail provides comfort and ensures durability.

LEVANZO 8608 - Fit: Medium/Large Satin Black Polarized 555nm

Frame Features: Nylon TR90, Megol Temple Tips and Adjustable Nose Pads Lens Features: PhD™ 2.0 Lens, Photochromic, Spectral Control, Polarized

Price: 249,99€

These sunglasses are available with Serengeti prescription lenses. 20 21 Color. Clarity. Victory

24 HOURS OF LE MANS COLLECTION

As the maker of the world’s finest driving , Serengeti is a natural fit for the world’s premier racing event. LIMITED EDITION The 24 Hours of Le Mans by Serengeti limited Edition sunglass collection features the best of Serengeti lens technology and an unparalleled attention to detail. Engineering to withstand the demanding hours and daring speeds that make this event a most formidable experience - for drivers and spectators alike - our lenses reduce eyestrain, enhance color and clarity no matter the light condition. The 24hours of le Mans collection embodies 6 models with Serengeti Mineral or Trivex lenses that help you see like you never have before.

4500 13,629 8491 Satin Black, Polar PhD 555nm ® Blue 8493 Satin Black, Polar PhD 555nm ®

PANAREA TREVISO NUVOLA MAESTRALE 8487 Satin Black, Polarized Drivers ® Gold 8483 Satin Dark Gun, Polarized 555nm ® 8479 Satin Black, Polar PhD Drivers ® 8477 Satin Dark Gun, Polar PhD 555nm Blue Mineral Mineral

22 23 PRESS CONTACTS

GLOBAL COORDINATION GERMANY - AUSTRIA SPAIN Candice Lebrun Florian Flach - FlachCommunication Neus PALLARES - BOP Spain Tel. +33 1 41 44 92 06 Tel. +49 (0)8022-1884000 Tel. +34 93 486 4800 [email protected] [email protected] [email protected]

ASIA PACIFIC ITALY SWITZERLAND Fiona MARTY Ufficio Stampa Bushnell Italia Guido Bernazzi T +61 3 8558 1002 Tel. +39 335 84 033 78 Tel. +41 27 456 79 09 [email protected] [email protected] [email protected]

BELGIUM NETHERLANDS UNITED KINGDOM & IRELAND Sarah Van Oostende - Yapado Véronique van Kessel - Bobo’s Eyewear B.V. Dawne Warren - BPO UK Ltd Tel. +32 9 230 99 04 Tel. +31 73 6 901 777 Tel. +44 (0) 208 391 9821 [email protected] [email protected] [email protected]

FRANCE SERBIA, MONTENEGRO & SLOVENIA USA Lauriane GAY Damian Ambrozic Jim KATZ Tel. +33 (0)1.41.44.95.04 Tel. +386 42015400 Breakaway Communications LLC [email protected] [email protected] Tel. +1 860.538.2461 [email protected]

WWW.SERENGETI-EYEWEAR.COM

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