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Discover the Secret Collection 2016-2017 DISCOVER THE SECRET 1 We live in a world of unseen and undiscovered beauty: majestic textures, vibrant tones, elusive shadows, and dramatic highlights. All perfectly arranged, like a symphony of colour on a live canvas. And only Serengeti® sunglasses reveal it. The moment you put them on, everything is naturally enhanced. You discover a world that wasn’t there before. It’s this experience that drives us to constantly push to improve our technology — always looking for new materials, processes, and possibilities. Together, fashion and technology come together DISCOVER in perfect harmony. The best way to see the Serengeti difference is to discover it for yourself. THE SECRET Serengeti. Discover the Secret. 2 3 OUR PASSION FOR TECHNOLOGY HAS BECOME A TRADITION OF EXCELLENCE DISCOVER. PERFECT. REPEAT. At Serengeti® we’re not just concerned with what’s in front of the eye, we are intensely focused on the eye itself. Helping people see more clearly is what drives all our innovation. By doing this, we’ve revolutionized the way the world looks at, and through, sunglasses. We are driven by vision, and have been since the beginning. Our evolution over the past century follows an unparalleled path of achievements in technology, design, and performance from Corning®, which led to the advanced sunglass-lens technology of today’s Serengeti Eyewear. OVER 140 YEARS OF INNOVATION IN EVERY LENS 1908 Corning’s optical laboratory was founded, 1964 The first true Photochromic borosilicate 1982 Serengeti was born, and we introduced the 1988 Serengeti sunglasses were recognized by one of the U.S. industry’s first, with applied glass that continuously adjusted to changes sunglass market to the exclusive combina- Fortune magazine as one of the top 100 optics research as a major priority. in the sun’s UV rays was invented by Corning tion of Photochromic and Spectral Control products in America. and hailed as one of the most stimulating technologies in one lens. innovations in the optical industry. ® ® Research began on photosensitive glass, The Serengeti -patented Spectral Control Serengeti pioneered the idea of eyewear as which acted like a photographic plate by filter lens process was developed to do two serious eye care with the introduction of the ® permanently recording images within the things simultaneously. It enhances contrast Serengeti Drivers lens, a high-performance glass. This technology led to the development and reduces atmospheric glare by filtering lens developed specifically for driving. They of Photochromic technology. out distracting blue wavelengths that reduce were heralded as the most important new 1939 1980 image sharpness. 1985 sunglasses in decades. 4 5 2 LENS MATERIALS FOR UNIQUE VISION 3 IN 1 LENS TECHNOLOGY FOR UNIQUE EXPERIENCE ™ ADAPT TO LIGHT ULTRA-LIGHT POLAR PhD 2.0 PHOTOCHROMIC TECHNOLOGY WHEN YOUR LENSES CAN ADJUST TO ANY LIGHT ® CONDITION, YOU’RE ABLE TO DISCOVER BEAUTY TRIVEX LENS ONCE HIDDEN IN THE SHADOWS. MINERAL LENS As the pioneer of Photochromic technology, Serengeti leads the industry in creating lenses that adapt to any light condition in any setting. Darkening in bright sunlight and lightening in overcast conditions, Photochromic technology allows your eyes to adapt to any light, anywhere. The result is a view of the world so crystal clear, you’ll notice natural beauty you’ve never seen before. MOLECULARLY INFUSED INTO EVERY SERENGETI®LENS EXPERIENCE THE MOST OPTICALLY SUPERIOR LENS ON THE WE NAMED IT PHD BECAUSE IT’S THE SMARTEST LENS WE’VE MARKET CREATED YET ® Our mineral lenses begin with borosilicate optical glass from Corning®, Our Polar PhD lens offers stunning visual acuity and the highest level of SPECTRAL CONTROL MANAGE THE LIGHT which can withstand extreme temperature changes and allow you the best UVA/UVB protection. It’s no wonder these lenses won the coveted THE HUMAN EYE IS CAPABLE OF SEEING UP TO visual acuity you could ever experience. An anti-reflective international Silmo d’Or Award for innovation and performance. This year TECHNOLOGY 10 MILLION COLOUR VARIATIONS. OUR LENSES coating is added to the backside of the lens, canceling the scattering light we’ve gone further to offer an even smarter lens with the launch of the second NATURALLY ALLOW YOU TO DISCOVER THE that causes reflective glare. Plus, the lenses are chemically tempered to ensure PhD generation: PhD 2.0. It features the Photochromic, Spectral Control® and PERFECT COMBINATION. scratch and impact resistance, then ground to perfection. Polarization technologies you’re used to with added benefits. They now have a Serengeti Spectral Control technology filters specific light wavelengths, sharpening the way you see colour contrast and ® lower temperature sensitivity for a high photochromic performance in any Every pair of Serengeti mineral lenses is unique and comes to life through an climate, allowing the lenses to darken faster and deeper in hotter environments. improving visual definition. Much like an audio equalizer filters intense hydrogen-firing process. Sunglass lenses can fog up when the temperature shifts, like when you exit sound frequency, our lens fine-tunes shortwave blue light, the primary cause of atmospheric glare. This filtering process leaves Staying true to Serengeti’s commitment to craftsmanship, we always give the air conditioning of a car on a smouldering summer day. To eliminate that, behind only the most vivid, balanced, and natural colours without unparalleled attention to detail throughout every phase of the lens-making we’ve added a new backside anti-fog treatment to prevent fog on the lenses. any uncomfortable eye fatigue. process. LIGHTER. THINNER. HYDROGEN-FIRED. BALANCE. PERFORMANCE. NO DUST. NO FINGERPRINTS. MOLECULARLY INFUSED INTO EVERY SERENGETI®LENS BETTER THAN THE REST. INFUSED. PERFECTED. CLARITY. NO FOG. A full 20% thinner and lighter, our Each Photochromic lens passes Experience the perfect balance of The PhD 2.0 next generation lenses POLARIZATION CONTROL THE LIGHT ultra-light mineral glass lenses are through a Hydrogen-fueled Lehr visual and physical performance. still feature hydro- made from only the finest furnace, which fuses each lens Each lens is built with NXT® and oleophobic frontside coatings, TECHNOLOGY materials — providing the best with the Spectral Control® technology and made from Trivex which help repel water, fingerprints, visual optics in the industry. technology — with varying material, which is lighter than and debris. Plus, this year, we’ve WHEN GLARE IS REDUCED, YOU REVEAL BEAUTY YOU NEVER KNEW YOU WERE MISSING. temperatures that determine the polycarbonate and more impact added a new highly durable ® proprietary lens hue. resistant, and offers higher optical backside anti-fog treatment onto Serengeti ’s Polarizing technology sets your eyes free, releasing clarity. Trivex was adapted from the lenses. This new feature prevents them to enjoy all the depth and beauty the world has to offer. Like fighter jet canopies and helicopter foggy lenses — allowing for perfect the glare reflecting off the ocean, parallel light rays pass through windshields designed to withstand vision and better performance unhindered, but distracting perpendicular light is reflected. Glare, extreme impact and temperature whatever the activity. This treatment along with eye fatigue, becomes a thing of the past, allowing you to changes. also reactivates each time you discover more clarity, especially in and around water. clean it with water. 6 7 Ultra Glamorous . Ultra Feminine. Unforgettable. LIA & VALENTINA These two new exclusive feminine designs were envisioned to turn heads. We combined beautiful curves, the ultra- glamorous cat-eye, and galvanized metal to give each pair a jewellery like finish that is sure to attract attention. Available in warm colours, they’re very lightweight due to the Nylon TR90 frames and extra flexible thanks to the internal spring hinge. Our trademark “S” icon is inscribed on the left temple as the finishing delicate touch to this exquisite line of Serengeti® sunglasses which features mineral lenses. Valentina is designed for medium faces and Lia will be perfectly suited to smaller ones. VALENTINA 8569 - Fit medium / LIA 8574 - Fit small Satin Tortoise/Shiny Champagne Gold Polarized Drivers® Gold Frame Features: Nylon TR90, Metal Embellishments, Hidden Spring Hinges Lens Features: Ultra-Light Mineral Lens, Photochromic, Spectral Control, Polarized Price: 229.99 € These sunglasses are available with Serengeti prescription lenses. 8 9 Elegant. Versatile. Sport Chic. LEANDRO Leandro is a new trendy and sport-chic model made with a Nylon TR90 and stainless steel frame, equipped with mineral lenses. A unique and elegant model designed for an all-round and an all-year use. With its magnetic removable shields, Leandro can be worn both in summer and winter. he Leandro Glacier with its genuine side shields will offer great protection for mountain activities while the Leandr,o with shields removed, will be perfect for après-ski and summer activities. A new model that will go along with you every time and everywhere. SCALA 8599 - Fit Medium Universal LEANDRO GLACIER 8587 with shields – LEANDRO 8595 without shields - Fit Medium Sanded Black/Satin Dark Gunmetal Satin Tortoise/Satin Dark Polarized 555nm Blue Gunmetal/ Brown Leather Polarized Drivers Frame Features: Hand Sanded Nylon TR90, Frame Features: Nylon TR90/Stainless Steel, Removable Side Shields in genuine Leather (Glacier version), Serengeti® Signature Hinges, Hidden Spring Hinges, Megol Insert on Temple Tips and Nose Pads Wax Cast Copper Beryllium Lens Features: Ultra-Light Mineral Lens, Photochromic, Spectral Control, Polarized Lens Features: Ultra-Light Mineral Lens, Photochromic, Spectral Control, Polarized Price: Leandro Glacier 249.99 € - Leandro 219.99 € Price: 229.99 € These sunglasses are available with Serengeti prescription lenses. 10 11 Beauty. Detail. Craftsmanship. SCALA Scala, the new frame from our innovative Signature collection is distinguished by a specifically engineered high-end signature hinge. It features lost-wax casting, an intricate method of craftsmanship used in the making of fine jewellery an art that dates back as far as ancient Rome.
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