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The World's Finest Driving Sunglass

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The World's Finest Driving Sunglass THE WORLD’S FINEST DRIVING SUNGLASS 2012 Some take the road less travelled, HAVØYSUND LOFOTEN while others take HELGELANDSKYSTEN NORD a road no one ATLANTERHAVSVEGEN GEIRANGER-TROLLSTIGEN has travelled HARDANGER before. Exploring new territories has always been at the heart of Serengeti®. It’s this spirit of discovery and innovation that led us to pioneer photochromic lens technology. And it’s this same spirit that brought us to the land of Norway, so we could experience firsthand some of the world’s most spectacular driving and roads that few have ever experienced. Here, you’ll discover pristine rural countryside, stunning water vistas and rugged Featuring the San Remo mountainscapes — a landscape bathed in light that’s constantly changing from moment to moment and season to season. In every condition, Serengeti® photo- chromic lenses deliver an impressive view of the road ahead, and dramatic proof that ours is unmistakably the world’s finest driving sunglass. 3 Lens Technology 23 Classics 5 Photochromic Lens Technology 33 Cosmopolitan 7 Polarized Lens Technology 39 Serengeti Sport ® 9 Spectral Control Lens Technology 41 Polar PhD™ Lens 10 RX Prescription Programme 46 Merchandising 12 Infiniflex 48 Distributors 13 Frame Materials 49 Product index 15 Flex Series COVER: Featuring her in the Bella and him in the Levanto BACK COVER: Featuring the Piero EUROPE | Bushnell Outdoor Products 4, rue Diderot 92150 Suresnes France | Tel: 33.1.41.44.94.80 | Email: [email protected] | Fax: 33.1.41.44.06.09 | serengeti-eyewear.com This catalog is recyclable. Serengeti recycles unused catalogs and encourages you to do the same. Credit © DR Serengeti 1 LENS TECHNOLOGY SUPERIOR VISION DEMANDS SUPERIOR OPTICS ULTRA-LIGHT GLAss LENS SERENGETI® LENSES A full 20% thinner and lighter, our Ultra-Light glass DRIVERS® - Cat. 2-3 CPG - Cat. 2-3 lens is the most optically superior lens on the market. Serengeti® glass lenses are made from only the finest The amber-colored Drivers lens Our CPG (cool photo gray) lens is materials — providing unsurpassed visual acuity. is particularly well suited to driving. designed to perform in all weather That’s because it enhances colors conditions, and is particularly well The process begins with borosilicate optical glass from and contrast, lightening and darkening for optimal suited to handling the kind of harsh glare that can Corning,® which can withstand extreme temperature light transmission in any condition. The lens is also impede visibility. Its polarization properties offer changes. The lenses are chemically tempered to ensure engineered to reduce eyestrain and fatigue. Available your eyes further protection and comfort. Available scratch and impact resistance, then ground to perfection in non-polarized and polarized lightweight glass and in Polar PhD™ lenses. with diamond wheels and polished to remove any micro- Polar PhD™ lenses. scopic imperfections. Lastly, to ensure exceptional clarity Polar PhD™: and flawless quality, each lens is laser inspected. Non-polarized and gradient glass: 21% transmittance lightened lens / Although machines programmed to exacting tolerances 24% transmittance lightened lens / 9% transmittance darkened lens perform the bulk of the work during this critical phase, 9% transmittance darkened lens 83% blue light blocked lightened lens / the lenses are closely monitored and hand inspected 84% blue light blocked lightened lens (gradient) / 93% blue light blocked darkened lens by highly qualified technicians. 95% blue light blocked darkened lens (gradient) The lenses then undergo Serengeti’s patented Hydrogen 89% blue light blocked lightened lens (non-polarized)/ 555nm® - Cat. 3-3 Firing Process. Hydrogen-fueled Lehr furnaces activate 95% blue light blocked darkened lens (non-polarized) Ideal for bright light conditions, the each lens with our photochromic and Spectral Control® photochromic 555nm lens manages technologies — with varying high temperatures deter- Polarized glass: yellow and green light transmission mining their proprietary lens color. After the lenses 18% transmittance lightened lens / to cool and relax the eyes. The light silver mirror coating cool, they are treated with a unique coating that 10% transmittance darkened lens further reduces eyestrain by acting as a protective shield protects their edges, all while being closely monitored 93% blue light blocked lightened lens / against glare. Available in non-polarized and polarized by a technician. 96% blue light blocked darkened lens lightweight glass and Polar PhD™ lenses. Staying true to Serengeti’s® commitment to craftsman- Polar PhD™: Non-polarized glass: ship, we give unparalleled attention to detail throughout every phase of the lens-making process. 21% transmittance lightened lens / 15% transmittance lightened lens / 9% transmittance darkened lens 9% transmittance darkened lens POLAR PHD™ LENS 92% blue light blocked lightened lens / 89% blue light blocked lightened lens / 96% blue light blocked darkened lens 96% blue light blocked darkened lens It’s not every day a sunglass manufacturer wins the coveted international Silmo d’Or Award. Actually, Polarized glass: DRIVERS® GOLD - Cat. 3-3 it had never happened before, until the Serengeti 15% transmittance lightened lens / Polar PhD™ lens took home the honor for innovation This lens has all the benefits of our 8% transmittance darkened lens and performance. signature Drivers lens, along with a stylish gold-flash mirror that reflects 92% blue light blocked lightened lens / Built with NXT™ technology and made from Trivex® visible and infrared wavelengths, which can be 95% blue light blocked darkened lens material, which is 75% lighter than glass and 10% lighter damaging to the eye. Available in polarized lightweight Polar PhD™: than polycarbonate, our Polar PhD™ lens offers glass and Polar PhD™ lenses. stunning visual acuity and the utmost UVA/UVB 20% transmittance lightened lens / protection. Every lens incorporates three Polarized glass: 9% transmittance darkened lens technologies that control the way light interacts with 16% transmittance lightened lens / 88% blue light blocked lightened lens / it. Photochromic technology instantly adapts to 11% transmittance darkened lens 95% blue light blocked darkened lens changing light conditions. Spectral Control® 90% blue light blocked lightened lens / manages specific colors in the lightspectrum for the 96% blue light blocked darkened lens SEDONA® - Cat. 3-3 utmost definition, contrast and color enhance- ment. And polarization minimizes distracting surface Polar PhD™: This unique, rose-colored lens provides a remarkable high- glare on the road and reduces eye fatigue. 21% transmittance lightened lens / contrast view in the harshest light Additional advancements include our hydro- and oleo- 9% transmittance darkened lens condition, and it’s ideal on water and snow or in any phobic coatings on the front and back of each lens, 92% blue light blocked lightened lens / intense light condition. Available in Polar PhD™ lenses. which help repel water, fingerprints, dirt and debris — 96% blue light blocked darkened lens and a seven-layer optical anti-reflective coating absorbs Polar PhD™: glare to eliminate backside reflections. 22% transmittance lightened lens / 10% transmittance darkened lens 83% blue light blocked lightened lens / 94% blue light blocked darkened lens 3 LOCATION ATLANTERHAVSVEGEN LIGHT CONDITIONS FULL SUN LENS TRANSMISSION 9–10% OF LIGHT PHOTOCHROMIC LENS LEVEL DARK LOCATION LOFOTEN LIGHT CONDITIONS VARIABLE LENS TRANSMISSION 10–18% OF LIGHT PHOTOCHROMIC LENS LEVEL MID LOCATION HARDANGER LIGHT CONDITIONS OVERCAST LENS TRANSMISSION 15–24% OF LIGHT PHOTOCHROMIC LENS LEVEL LIGHT 4 PHOTOCHROMIC ADAPT TO LIghT Photochromic technology was not only pioneered by The human eye can have difficulty adjusting to Serengeti®, it’s engineered into every lens we make. changes from light to dark, and this may cause eye- strain and the loss of important detail. Serengeti Serengeti® photochromic lenses work by adjusting photochromic lenses prevent this from happening — to changing light conditions, so your eyes don’t they do the work for you. have to. Darkening in bright sunlight and lightening in overcast conditions, the lenses allow you to In brighter conditions the UV radiation is more experience enhanced contrast and discern shapes intense, triggering the polarity of the molecules in and colors more quickly. Our photochromic lenses the lens to expand in size, making it darker to absorb are also extremely effective in fog, rain and more light. When UV radiation isn’t as intense, the low-light conditions, delivering a better view than molecules shrink and separate, allowing additional you’d get without Serengeti®. light to pass through. This provides the optimal amount of light at all times. This amazing versatility is why Serengeti sunglasses are the preferred choice of drivers, as well as military And because Serengeti® photochromic technology and commercial pilots — in fact, they’re the ultimate is embedded within the lens, it never wears off or for anyone who encounters a wide variety of light wears out — so you’ll always have the clearest, most conditions on a daily basis. high-definition view of everything around you. 5 Featuring the Destare HAVØYSUND Without Polarization Meandering along the coastal section of the Havøysund Road is almost like being on the water. For miles and miles you can take in the splendor of the sea, admire the landscape’s lunar beauty and soak up the sun. It’s just the kind of place you’ll
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