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FINAL REPORT Introduction FINAL REPORT Introduction Urban October is celebrated, every year, by the United The 3rd edition of the Urban Circuit was held completely Nations Human Settlements Programme (UN-Habitat). It virtual in 2020. To take full benefit of the online starts with World Habitat Day (on the first Monday of experience and deepen the exchange of knowledge, this October) and ends with World Cities Day (31 October). edition was held in cooperation with UN-Habitat offices in Urban October always has two topics selected to Portuguese-speaking African countries: Angola, Guinea- promote debate between different sectors on how to Bissau, Mozambique, São Tomé and Príncipe, and Cabo make life in cities better for everyone. The themes for Verde. The Urban Circuit 2020 focused on the theme 2020 were "Housing for all: a better urban future” for World Habitat Day and "Valuing our communities and "Post-COVID-19 Cities: Dialogues between Brazil and cities" for World Cities Day. Lusophone Africa" and the same topics brought by World Habitat Day and World City Day were approached as To promote Urban October across Brazil, in 2018, the UN- subthemes for events. Habitat office in Brazil created the Urban Circuit: an annual initiative to provide institutional support and visibility to events organised by various actors, aligned with the yearly celebration. 2020 URBAN CIRCUIT IN NUMBERS 186 events Angola - 3 Brazil - 146 Guinea-Bissau - 2 Mozambique - 3 São Tomé and Príncipe - 2 Cabo Verde - 2 Held together - 28 WATCH ALL EVENTS 166 live events CHECK COMPLETE SCHEDULE CHECK CALL FOR EVENTS 20 pre-recorded CHECK MAKING OF AND HIGHLIGHTS The Urban Circuit grows and improves every year 2020 2019 2018 Duration 3 months 1 month 1 month Events submitted 102 198 208 * Events selected and held 56 151 186 *Includes events submitted by application forms for Brazil, Lusophone Africa, international events and events organised by UN-Habitat +1000 Panelists 2020 was the year that Urban Circuit crossed the Atlantic Ocean and counted with the participation of 5 Portuguese- speaking African countries and panelists from 18 different countries. 58 volunteers were essential for this edition, providing support in many areas. Technical support for events streaming Communication and social media Graphic design Video editing Graphic facilitation Social media content production and review Volunteers made over 90 graphic facilitations, transforming events into art! CHECK OUT OUR ART GALLERY! WHO ORGANISED THE EVENTS? 31 of this year's institutions also hosted events in previous editions For the very first time, individual people Hosting Institutions per sector were able to organise their own events. People (18) International organisations (UN-Habitat) (1) Private Sector (9) Public Sector (12) Academic Sector (33) Class Entities (12) Institutions (94) Civil Society Organisations (27) EVENT ORGANISERS EVALUATION 95% of the organisations rated their participation in the 2020 Urban Circuit as very good or excellent 75%* said that UN-Habitat promotion was crucial or contributed a lot for the engagement and visibility of their events *The percentage applies only to organisers that have filled out the Urban Circuit evaluation form international insertion sharing relevance integration new normal engagement essential appreciation recognition backing mobilization content prestige motivation experience essential In one word, which part exchange partnership of Urban Circuit was most visibilityconnection con dence incentive beneficial for your event?* deepening learning disclosure sharing commitment meeting credibility initiative legitimacy dialogue forming partnerships awareness validation knowledge participation network capillarity sustainable community *Answers gathered from Urban Circuit's evaluation forms filled in by event organisers. UN-HABITAT EVENTS This year, we also organised our own events to spread the word about the UN-Habitat work and agenda. Type something 5 October 30 October 1 October World Habitat Day 16 October Urban Friday 5 3 November Opening Event Urban Friday 3 Closing Event 9 October 31 October 2 October Urban Friday 2 23 October World Cities Day Urban Friday 1 Urban Friday 4 YOUTUBE CHANNEL (data from channel creation on 14 August 2020 to 3 November 2020) 2020 Urban Circuit was completely virtual, and all events can be watched anytime on Urban Circuit YouTube channel +3.4 thousand subscribers 49.7 thousand views 13.6 thousand of watched hours 18,400 unique viewers Do you know how long it would take to watch all events? The events total duration is 419 hours or 17 days, 11 hours, 13 minutes, and 19 seconds WATCH IT HERE The audience at our events was mostly Brazilian, young and female *Viewer's gender: Viewer’s age: 5% 13% 12% 37.3% 14% 31% 62.7% 26% Female Male 18-24 years 25-34 years 35-44 years 45-54 years 55-64 years +65 years * "Gender" according to YouTube criteria *On YouTube, the data from "2020 Urban Circuit in numbers" is up-to-date YouTube audience by country 1. Brazil 42,537 2. Angola 858 3. Mozambique 513 4. Portugal 464 5. Cabo Verde 462 6. São Tomé and Príncipe 171 7. Argentina 137 8. United States 96 Top 10 most watched events 1 2 3 4 5 1.561 1.359 853 671 659 1 Oct. 2020 Urban Circuit 5 Oct. World Habitat Day - 19 Oct. The city we want: a 29 Oct. Workshop Law, work and 2 Oct. Urban Fridays: mapping Opening Master Class: Housing for all collective effort to build an urban cities: challenges for a better peripheral communities for agenda for inclusive cities in Rio urban future the post-pandemic future Top 10 most watched events 6 7 8 9 10 617 600 600 588 582 26 Oct. Socio-Environmental 27 Oct. Post-COVID-19 Cities 18 Oct. Habitat Brazil and Africa, 21 Oct. Sustainable cities: a new 22 Oct. City and Environment: Entrepreneurship for the and Smart Cities: Crisis and post-COVID-19 post-COVID-19 pandemic reality Sanitation for the right to Development of Sustainable Opportunity housing and the city Peripheries COMMUNICATION Website www.circuitourbano.org Website 1 August2020to3November 20,592 websitevisits 20,592 1,075 August 1,365 2,904 Unique visitors Unique 26,313 September 4,274 5,975 14,217 Number of visits of Number 110,989 October 8,285 12,738 35,696 Pages 220,327 Hits November 418 514 1,177 11,265 Top 10 countries of website visitors 1 Brazil 2 USA 3 India 4 Angola 5 Mozambique 6 Cabo Verde 7 Portugal 8 Argentina 9 United Kingdom 10 Spain (30 September to 3 November) Followers 9,292 --> 1,0704 (15.2% increase) INSTAGRAM @onuhabitatbrasil: feed and stories Weekly account impressions (by thousands) 40 (26 August* to 4 November) *First post about the 2020 Urban Circuit 30 20 10 0 31,1 30,2 38,4 35,1 31,7 Week 1 Week 2 Week 3 Week 4 Week 5 Weeklyreach of stories (unique accounts) 10 Average weekly reach of stories 5,614 unique accounts 8 6 164 stories thousand 4 2 0 8,223 5,916 5,608 4,689 3,638 Week 1 Week 2 Week 3 Week 4 Week 5 (32)stories (29)stories (41)stories (33)stories (28)stories FOLLOWERS BY COUNTRY Angola Portugal Argentina Brazil USA Colombia Mexico Mozambique Rio de Janeiro São Paulo Most common city of origin of our followers Maceió Recife Belo Horizonte Around 5.2% increase in likes and followers on the page Facebook @ONUHABITATBR 10,401 likes --> 10,944 likes (26 August 2020* to 4 November 2020) 10,600 followers --> 11,150 followers *Day of the first post about the Urban Circuit Page engagement: 6,918 unique users Page reach: 83,899 Total impressions: 109,177 65 posts 1,767 reactions 236 shares 26 comments CLIPPING Number of media mentions (estimate): + de 115 Reach of the mentions: about 88,432 people Instagram Main social media Facebook of the mentions Twitter LinkedIn Nações Unidas Brasil UN-Habitat Rádio CBN ArchDaily Brasil Mentions in large UOL media outlets FioCruz Brasília CAU-BR OAB SESC UIA Rio 2021 (20 August to 9 November 2020) ACKNOWLEDGEMENT URBAN CIRCUIT GENERAL COORDINATION WEBSITE Bruna Gimba Vilmar Luiz Julia Caminha LUSOPHONE AFRICA COORDINATION GRAPHIC DESIGN Júlia Rabêlo Vilmar Luiz Marcella Guarneri UN-HABITAT EVENTS COORDINATION Daphne Besen Paula Zacarias Marcella Guarneri Júlia Rabêlo UN-HABITAT STAFF LUSOPHONE AFRICA (Angola, Cabo Verde, BRAZIL Guinea-Bissau, Mozambique and São Tomé and Príncipe) Alain Grimard Aimee Aguiar Ana Elisa Larrarte Cesaltino Fernandes Bruna Gimba Dinis Dinis Claudia Mello Edinilson Silva Daphne Besen Edson Pereira Elkin Velásquez Elena Sentieri Jônatas de Paula Evandro Holz Julia Caminha Helio Buba Laura Collazos Javier Torner Paula Zacarias Jeiza Barbosa Rayne Ferretti Moraes Julia Rabêlo Vilmar Luiz Ludovica Sodomaco Marcella Guarneri Márcia Guambe Mathias Spaliviero Oumar Sylla Paola Vasconcelos Silas Cabral Thomaz Ramalho Veridiana Mathieu Wild do Rosário VOLUNTEERS TECHNICAL SUPPORT FOR EVENTS STREAMING SOCIAL MEDIA AND COMMUNICATION Amanda Pontes Tiago Marques Beatriz Amin Yasmim Monteiro Bruno Nascimento Carina Beje GRAPHIC DESIGN Francisco Irusta Júlia Baptista Ben Beier Letícia Alves Camila Coelho Lorene Correia Tiago Marques Luana Papini Luisa Rollemberg VIDEO EDITING Luiz Claudio de Araujo Costa Manuela Barroso Caroline Castro Mariá Amaral Dyego Duarte Maria Eduarda Cesar Raphaelle da Hora Mariana Marques Thais Barreto GRAPHIC FACILITATION VIDEO NARRATION Alessandra Matteo Louise Dias Ana Palu Andreia Souza PRODUCTION AND REVIEW Arnaldo Pedrosa Celina Sakai Carolina Chassot Denise Bombonatti Luana Alves Fabiana Augusta Alves de Araujo Francine Lopes TRANSLATION Geisa Paganini De Mio Ilka Correia André Costa Janine Machado Fabio Brodbeck Julia de Queiroz Fernando Esposito Juliana Carvalho Josy Gonçalves Leonardo Cardoso Martina Maigret Marcela Almeida Matt Rinaldi Myrian Castello Morgana de Matos Patricia Matias Milena Mota Renata Utsunomiya Rafael Oliveira Rodrigo Marques Sofia Batista Stefan Fernandes Taoly Dandara Vanessa Gaia UN-Habitat The United Nations Program for Human Settlements (UN- UN-Habitat actively engages in global agendas, such as Habitat) was established in 1978 as an outcome of the 2030 Agenda for Sustainable Development, composed by United Nations Conference on Human Settlements 17 Sustainable Development Goals (SDGs), and is mainly (Habitat I).
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