Johnson & Wales University ScholarsArchive@JWU MBA Student Scholarship Graduate Studies 5-3-2012 Analysis of the Upscale/Fine Dining Sector in the Restaurant Industry Volha Ban Johnson & Wales University - Providence,
[email protected] Follow this and additional works at: https://scholarsarchive.jwu.edu/mba_student Part of the Business Administration, Management, and Operations Commons, Business and Corporate Communications Commons, Finance and Financial Management Commons, Food and Beverage Management Commons, and the Marketing Commons Repository Citation Ban, Volha, "Analysis of the Upscale/Fine Dining Sector in the Restaurant Industry" (2012). MBA Student Scholarship. 10. https://scholarsarchive.jwu.edu/mba_student/10 This Research Paper is brought to you for free and open access by the Graduate Studies at ScholarsArchive@JWU. It has been accepted for inclusion in MBA Student Scholarship by an authorized administrator of ScholarsArchive@JWU. For more information, please contact
[email protected]. 1 Feinstein Graduate School Analysis of the Upscale /Fine Dining Sector in the Restaurant Industry An industry Analysis Submitted in Partial Fulfillment of the Requirements for the MBA Degree Course: MGMT 6800 Instructor, Paul C. Boyd Ph.D. Faculty Advisor, Martin Sivula, Ph.D. Volha Ban May 3, 2012 INDUSTRY ANALYSIS i Executive Summary Upscale segment of the restaurant industry makes up approximately 10% of total U.S. restaurant sales ( Trends in Fine Dining, 2011a). Severe impact of the economic downturn on the fine-dining segment demonstrated the 13% decline in customer visits in 2009 what triggered steep decline in sales. In 2011 industry experienced positive tendency and renewed interest to high-profile steakhouse chains and upscale seafood restaurants.