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April/May 1996 april/may 1996 GAME DEVELOPER MAGAZINE GAME PLAN GGAMEAEM Editorial Director Larry O’Brien [email protected] Senior Editor Nicole Freeman Network Games [email protected] Managing Editor Diane Anderson [email protected] Editorial Assistant Jana Outlaw [email protected] etwork gaming will recreate the growth I predict for 3D video boards, but Contributing Editors Alex Dunne [email protected] computer entertainment indus- they’ll become popular with niche, moti- Barbara Hanscome try and revitalize the cartridge vated buyers. Initially, this motivation will [email protected] market. Within a few years, come from network-based telephony and Chris Hecker online gaming will be the domi- multiplayer gaming of existing games. [email protected] nant form of computer recre- More importantly, ISDN should fill out Mike Michaels ation. Normally, I preach the the niche without jeopardizing bandwidth. [email protected] “horizon of predictability”— ISDN, however, remains a technology David Sieks [email protected] Nbeyond which nothing can be said with with a considerable barrier to entry. Most Editor-at-Large Alexander Antoniades certainty—is an astonishingly short 14 to people will wait for the big news. Which [email protected] 16 months away. Anyone who predicts will be high-bandwidth connections, cable beyond that is like a six-year-old on a modems or ATM-to-the-curb. Cover Photography Charles Ingram Photography whale-watching expedition, shouting, This is the fourth, and furthest out Publisher Veronica Costanza “There’s a whale,” and pointing randomly. element prepping us for an online gaming Group Director Regina Starr Ridley And network gaming isn’t going to be a explosion. I can’t predict whether to buy major force in the next 14 to 16 months stock in cable companies or ATM manu- (although by the end of 1996, early facturers, since widespread availability of Advertising Sales Staff adopters will play exciting new games); it’s these technologies is years away. The Western Regional Sales Manager more likely to happen within 5 years. But bandwidth numbers of these technologies Steve Nikkola (415) 905-2256 [email protected] we’re on the eve of adopting several tech- are incredible—more than enough to make Promotions Manager/Eastern Regional Sales Manager nologies, which point to explosive growth believable the wildest ideas of network- Holly Meintzer (212) 615-2275 in multiplayer gaming. based applications. If these technologies [email protected] First and foremost, the world is get- are really able to deliver and transmit sever- ting wired. In other words, everyone will al megabits per second, a revolution as Marketing Manager Susan McDonald be able to at least “get to” game servers. profound as the arrival of the desktop PC Marketing Graphic Designer Azriel Hayes Second, 3D chips will take the mar- will follow. Advertising Production Coordinator Denise Temple ket by storm. In the cartridge market, one Finally, why did I say that network Director of Production Andrew A. Mickus need only look at the new generation of gaming will revitalize the cartridge market? Vice President/Circulation Jerry M. Okabe machines to be impressed, while the desk- Let’s talk about the Java terminals comput- Circulation Director Gina Oh top video card market has been fairly bland er magazines say have no market. They’re Associate Circulation Director Kathy Henry for several years as the limitations of Win- right to say people won’t download word Group Circulation Manager Mike Poplardo dows 3.1 overshadowed improvements in processors and work on their resumes with Assistant Circulation Manager Jamai Deuberry card technology, color-depth, and onboard an Internet terminal rather than their Newsstand Manager Debra Caris RAM. The past 14 months have seen an $3,500 home PC; kids will download the Reprints Stella Valdez (916) 729-3633 unprecedented boom in the high-end of latest version of “Java Warriors,” to their the desktop 3D market—the technology cartridge machines. Sun’s second-tier Chairman of the Board Graham J.S. Wilson gap Silicon Graphics has enjoyed for years MicroJava chip is scheduled for the first Chairman/CEO Marshall W. Freeman has rapidly shrunk and, according to some, quarter of 1997, with a unit price of $25 to President/COO Thomas L. Kemp disappeared in the low-workstation price $50. Can an Internet terminal be built for Senior Vice President/CFO Warren “Andy” Ambrose points. Consumer 3D technology is poised $500? Let’s see—a Java game cartridge, Senior Vice Presidents David Nussbaum, Darrell to enter the market, and card manufactur- hooked up to a cable modem, on a Sony Denny, Donald A. Pazour, Wini D. Ragus ers will enjoy perfect timing as 3D graphics PlayStation or Ultra64. Do you think it Vice President/Production Andrew A. Mickus upgrades become the upgrade of the year. would sell? ■ Vice President/Circulation Jerry Okabe Vice President/ Third, network connections will add Software Development Division Regina Starr Ridley voice capabilities. I don’t think DVSD and Larry O’Brien Miller Freeman ASDL modems will enjoy the explosive Editorial Director A United News & Media publication 6 GAME DEVELOPER • APRIL/MAY 1996 http://www.mfi.com/gdmag CROSSFIRE Applesauce Alex Dunne f you had been at Macworld in San Book notebook computers. However, Francisco earlier this year, you prob- because Apple is cutting its hardware ably wouldn’t have seen any overt prices to compete with the free-falling Those who do not signs that Apple was auguring in. prices of Windows-based computers, More than 70,000 people attended first fiscal quarter earnings are actually the show, you had to strong-arm down compared to 1992. your way through the crowds, and March. Second quarter results are everyone seemed upbeat (even actor again flagging, again due to price cuts. learn from history are IGregory Hines of “White Nights” and In response, Apple contemplates cut- “History of the World, Part 1” fame, who ting its operating expenses through I saw on the show floor). But the bustling reorganization. crowds and high energy at Macworld hid May. CEO John Sculley announces a frightening fact: Apple is in serious Apple is “shifting its focus away from doomed to repeat it. At financial trouble, and despite Hines pres- hardware and concentrating on the sys- ence, there’s no white knight coming to tem software that controls computers the company’s rescue. and communications, and even online The latest rumor before we went to information services.” David Coursey of Apple, Amelio‘s got his press was that Sun Microsystems was to PC Letter calls the company “immensely acquire Apple. Sun joins an illustrious list confused.” of would-be suitors over the past few June. Sculley steps down after a years. Unfortunately, even if this merger ten-year stint as CEO, and the board rumor had panned out, it probably would names president Michael Spindler to work cut out. Let‘s have been too little, too late. Apple’s mis- take his place. Spindler is charged with management has taken it to the brink. navigating the company out of its finan- Pursuits such as Newton, eWorld, Open- cial trouble and taking a greater hands- Doc, Kaleida Labs, and Taligent have on role in management. Sculley stays on drained the company’s coffers and divert- as chairman. jump in the time ed its attention away from its bread-and- July. Third quarter results send butter computer business, which has suf- shock waves through the industry. Apple fered as a result. reports a whopping $188 million loss, its Now it appears that the Wintel largest-ever quarterly loss, due mostly to machine and look juggernaut has more than enough a $321 million restructuring. On the momentum to carry it past any would- same day, Apple declares that 2,500 be competition. Looking back a few employees (over 15% of the company) years, it all seems so clear now how mis- will be laid off. Analyst Doug Kass, pres- guided Apple’s strategies were. Let’s set ident of the Viewpoint Group consulting back on Spindler‘s our way-back machine to the beginning firm, sums it up when he tells the San of 1993 and roll tape. Francisco Chronicle, “A well-run company shouldn’t have to reorganize every couple 1993: Spindler takes over. of years. To bring out a ground-breaking January. Apple is enjoying outstanding product like the PowerBook and then reign. sales of the immensely popular Power- stumble leaves us with little confidence http://www.mfi.com/gdmag GAME DEVELOPER • APRIL/MAY 1996 9 CROSSFIRE that they can navigate a new market with March. Apple launches its line of 1995: The Downward Spiral Newton. .” How prescient. PowerMacs, which are driven by Motoro- January. Information Week reports that August. At Macworld in Boston, la’s PowerPC chip. The launch at Lincoln Oracle, Philips Consumer Electronics, Apple unveils the Newton, its $700 Center in New York is the most antici- and Matsushita are about to undertake a dyslexic “personal digital assistant.” pated event since Apple launched the hostile takeover of Apple. Oracle is Apple insists it is not betting the compa- Macintosh a decade earlier. Oracle CEO apparently interested in the MacOS and ny on Newton. Good thing. Larry Ellison considers buying Apple Taligent software, while Philips and September. Apple announces it will with help from convicted junk-bond king Matsushita will split the hardware busi- license necessary technology to other Michael Milken. Go figure. ness. All parties deny the rumor, and companies interested in manufacturing April. Gaston Bastiaens, head of Apple reiterates it is not for sale. Macintosh clones, reversing a decade of Apple’s Personal Interactive Electronics Apple posts record revenues of closed-architecture strategy.
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