Who’s winning the social media battle in the semiconductor industry?

Social Success

Who’s winning the social media battle in the semiconductor industry?

HC005.1 © Publitek Ltd. All rights reserved. 1 Who’s winning the social media battle in the semiconductor industry?

Table of Contents Introduction...... 3 Facebook...... 12 • Social media metrics • Facebook ranking table • Methodology. The 38 companies analyzed LinkedIn...... 14 Key Findings...... 6 • LinkedIn ranking table • Followers • Engagement Twitter...... 16 • Activity • Twitter ranking table • Blog post shares by social network • The impact of the length of a blog post on the Instagram...... 18 number of shares • Instagram ranking table • Which company gets the most blog post shares? • Which day of the week is best for posting a blog? YouTube...... 20 • YouTube ranking table Blogging...... 8 • Blog analysis: what content gets shared, Semiconductor industry where, and when? social media index...... 22 • Average shares by content type • Average shares by network • The top 10 blog posts from semiconductor companies • Total shares by company • Blog ranking table

2 Who’s winning the social media battle in the semiconductor industry?

Introduction This is our fifth annual analysis of social media practices and activities within the semiconductor industry. This year we’ve evolved the format and methodology to make it more relevant and informative.

One of the biggest changes to this year’s report is the channels we have analyzed. We have noted a gradual decline of companies using +. In 2017, 43% of the companies in this report did not post anything on the channel. This drop in usage and engagement on the platform means that we will no longer report on Google+.

By contrast, since it started in 2010 primarily as an iOS application. Instagram now has over 500 million active users and has become one of the top social media channels for engagement. We will be delving into Instagram and evaluate how semiconductor companies are using this channel.

From a PR perspective, social media may be a means of getting news stories seen by more people, or reaching online influencers that are otherwise difficult to engage with. Social media can be used for thought leadership too, by carefully curating industry news and 3rd party stories alongside company owned content.

Social media also has SEO value, though maybe not in they way you’d expect. Tweets and posts are transient, and Google attributes a low SEO score to each, but they can appear in Google search results, albeit for a finite time. This usually occurs when public interest, time-sensitive content is trending.

Although individual posts and tweets have little SEO value, the profile page itself does. We have seen several examples of a company’s or an individual’s Twitter page ranking highly for niche search terms.

Social media also has a knock-on effect on SEO. By driving additional visitors to a web page, either via social media or through other marcomms activities, there are increased chances of the page being shared across other channels, thereby increasing the number of inbound links, and increasing the SEO value of this page. That said, it is rare for semiconductor businesses to derive more than 2% of their web traffic from social media.

As always, the main question is: what value does social media bring to my business?

3 Who’s winning the social media battle in the semiconductor industry?

Social media metrics The research in this year’s social success white paper covers • Conversation rate: This is simply the number of activities from January 2017 to January 2018. conversations per social media post. On Facebook, Instagram, and LinkedIn, this would be comments. We have evolved the format of our ranking system to create On Twitter, it’s replies. an accurate understanding of the overall engagement across • Amplification rate: The average number of multiple channels. The system allocates rank based on the re-shares or retweets for each post. activities of each company for each of the social channels • Applause rate: The various ways a user can analyzed. promote a post on different networks — Retweets, Likes, +1s, etc. The new methodology uses both quantitative and qualitative • Economic value: The sum of short-term revenue, metrics - number of followers, posts, as well as engagement long- term revenue, and cost savings. per post, per size. This methodology was created to prevent extreme cases of skewing the results. For example, a channel being top simply for having the largest number Methodology of followers; conversely for having a very low number of To calculate the rankings we assigned each of the 38 companies a followers (thereby achieving high audience engagement). score from 1 – 38, 1 being the top performer. Bulleted below are the categories we’ve based the rankings on: We reference a company’s follower count in the scoring tables but these numbers are balanced by engagement figures. This Quantitative measures scoring system rewards quality over quantity, following the • Number of posts mantra delivered by Jay Baer: • Number of followers

Qualitative measures “The end goal is action, not eyeballs.” • Engagement per post (Amplification rate + Applause rate + Conversation rate) • Active audience Baer’s approach to social media measurements groups the = (Engagement per Post / Followers) x 100% various elements into four parts: We calculated a company’s scores for each of these results, then took an average of these four categories to create a 1. Consumption metrics: How many people viewed, ranking for each company. downloaded, or listened to this piece of content? 2. Sharing metrics: How resonant is this content, For LinkedIn, Twitter, Facebook, Instagram and YouTube we and how often is it shared with others? use the following formula: 3. Lead generation metrics: How often does content consumption result in a lead? Ranking of Posts+Followers+Engagement per post 4. Sales metrics: Did we actually make any money +Active Audience from this content? 4 For blog posts, we are unable to determine the number of Without direct to a company’s lead generation or sales followers (or in this instance, the number of return visitors) metrics, we have to focus on the first two – consumption to a blog, and so exclude this metric from the equation. Our metrics and sharing metrics. formula is therefore:

Avinash Kaushik, the analytics guru, proposes a similar theory Ranking of Posts+Shares+Shares per post of engagement, breaking metrics into four parts that can be applied across all social networks: 3 The resultant number gives us the overall activity score and determines the ranking for each semiconductor company in that table. An average of ranking in each channel is then taken to calculate positions in the final table. The lower the number, the higher the ranking of the company.

4 Who’s winning the social media battle in the semiconductor industry?

The 38 companies analysed:

1. AMD 2. Arm 3. 4. Broadcom 5. Cadence 6. 7. Diodes Inc. 8. 9. Exar (Maxlinear) 10. Fujitsu Global 11. IDT (Integrated Device Technology) 12. Imagination Technologies 13. 14. Corporation 15. Intersil 16. Linear Technology (Analog Devices) 17. Marvell Semiconductor 18. Maxim Integrated 19. MediaTek 20. 21. 22. Microsemi 23. 24. NXP 25. Nichia 26. ON Semiconductor 27. 28. Europe 29. Rohm Semiconductor 30. SK Hynix 31. STMicroelectronics 32. 33. Semtech 34. Silicon Labs 35. Sony Professional Solutions 36. 37. Semiconductor 38.

5 Who’s winning the social media battle in the semiconductor industry?

Key Findings 72.93%

Followers 13.13% The 38 semiconductor companies researched have over 70 million followers over the five social media channels analyzed in this report. This 3.87% has risen by 48% since the 2017 report.

Facebook dominates the audience figures with 72.93% of all followers, up 7.84% from 65% last year. This is impressive, as it shows that even with Facebook changing the way publisher content is shown, it is still the biggest platform for targeting an engineering audience. 2.20%

2.5%

2.0%

Engagement Overall engagement levels across the 1.5% social channels has increased slightly from last year. In its first year in the report Instagram has come out on 1.0% top for engagement. Instagram leads because of its ease of use, its mobile 0.5% user experience and also its visual nature. This is reflected in the results this year. 0% YouTube Twitter LinkedIn Facebook Instagram 0.37% 0.42% 0.46% 0.88% 1.75%

6 Who’s winning the social media battle in the semiconductor industry?

Activity Despite only having just 12% of the 48.8% total available audience, semiconductor companies are far more active on Twitter than any other social channels. Twitter accounts for 52.3% of all posts 19.4% shared across all social channels.

17%

6.3%

3%

7 Who’s winning the social media battle in the semiconductor industry?

Blogging

Blogs and forums are a great way to generate fresh, keyword-rich content to help with search engine optimization and social media activities.

The benefits are numerous. By defining a well-structured architecture, usually defined around key products and technologies, content is generated around relevant search terms and cross-linked back to key landing pages within a website.

With a forum, companies are leveraging the power of user-generated content, and whilst engineers aren’t traditionally known for being active on company-run forums, the maker community certainly is, and many companies are taking advantage of this newer, more socially active audience.

Length of a blog post / Number of shares

Blog post shares by social network 261 Each blog post created by semiconductor companies is shared an average of 189 times.

The impact of the length of a blog post on the number of shares Short content between 1000-2000 words had higher shares over Facebook and 179 Twitter this year. Last year, longer content of 2,000 to 3,000 words was more widely shared.

Which company gets the most blog post shares? For the second year running, NVIDIA had the most blog post shares this year with 24.13% of total shares. Words Which day of the week is best for posting a blog Words Words 1000-2000 2000-3000 post? 3000-10000 Posting on a Wednesday generates 35% of shares compared to the next most popular days of the week - Monday and Tuesday with 18% and 22% of shares 0-1000 Words 7 2 respectively. 3,095 4,795 3 27

Posting shares per day of the week 7,252

6,763 8,799

5,931

4,210 427 1,939

Mon Tue Wed Thu Fri Sat Sun

114,386 142,321 226,396 77,567 39,002 4,794 9,593

8 Who’s winning the social media battle in the semiconductor industry?

Average shares by network

Blog analysis: what 52.3% content gets shared, where, and when? We analyzed 3,469 blog posts published by semiconductor companies in 2017 and early 2018 to answer 25.5% these questions. Supporting earlier findings, where Facebook has the largest audience and a highly engaged community, our analysis of where blog 22.2% posts are shared shows that Facebook gets 52.3% of the total shares.

The top 10 blog posts from semiconductor companies This year’s top ten posts in terms of number of shares belong to Texas Instruments and Qualcomm, with the same two companies dominating much of the top 10.

Company Post Total Shares

Qualcomm The Qualcomm Mesh Networking Platform – 33K A giant leap forward for the smart home. [video] | Qualcomm Qualcomm Always On, Always Connected PCs with beyond all-day battery life 29.6K Analog Devices Good Data Requires Careful Hardware 24K Texas Instruments It’s easier being green: Innovations in circuit-level 26.1K power design create a conduit to more energy efficiency Texas Instruments One to Watch: Dietmar Walther says ‘learning from failures is essential’ 25.5K Texas Instruments Peter Balyta: ‘We must act; STEM skills are survival skills for students today’ 24K Texas Instruments Power trip: new integrated device sends power and data over isolation barrier 22.4K Qualcomm Advancing inside-out motion tracking for immersive mobile VR | Qualcomm 19.9K Qualcomm Snapdragon 660 and 630 mobile platforms: high-end features 17.7K coming to more devices | Qualcomm Texas Instruments Embrace IoT living through the gateway of electronic door locks 14.7K

9 Who’s winning the social media battle in the semiconductor industry?

Total shares by company

Three of the companies analyzed, NVIDIA, Texas Instruments and Qualcomm make up 69.8% of blog post shares earned, the other 34 companies researched make up the remaining 30% of shares.

NVIDIA 24.03% Texas Instruments 23.03% Qualcomm 22.45% Fujitsu 6.71% Analog ​Devices 4.42% Arm​ 3.68% Xilinx 3.04% Toshiba ​ Semiconductor​ 2.99% Intel ​Corporation 2.60% STMicroelectronics 1.84% ON ​ Semiconductor 1.48% NXP 0.77% Micron Technology 0.47% Marvell Semiconductor 0.39% Cypress Semiconductor 0.34% Cadence 0.33% Broadcom 0.27% AMD 0.19% Silicon Labs 0.19% Imagination Technologies 0.17% Linear Technology (Analog​ Devices) 0.16% Maxim ​ Integrated 0.15% Dialog Semiconductor 0.14% SK Hynix 0.11% IDT​ (Integrated Device Technology) 0.03% MicrochipTechnology 0.01% Semtech 0.01%

10 Who’s winning the social media battle in the semiconductor industry?

Blogging winners Blog ranking table

Total Total Shares Overall # Company Shares Posts per Post rating

1 NVIDIA 233,590 390 599 3 1 Texas Instruments 223,830 413 542 3 3 Qualcomm 218,183 174 1254 4 4 Fujitsu 65,193 272 240 5 5 ARM 35,736 159 223 7 6 Analog Devices 42,925 57 753 8 7 Xilinx 29,555 442 66 9 8 STMicroelectronics 17,862 112 159 10 8 Intel Corporation 25,289 206 123 10 8 Toshiba Semiconductor 29,060 440 66 10 8 ON Semiconductor 14,414 79 182 10 12 NXP 7,478 59 127 13 13 Micron Technology 4,583 71 65 16 13 Cadence 3,193 208 15 16 13 Marvell Semiconductor 3,788 38 100 16 13 Broadcom 2,643 18 139 16 13 Cypress Semiconductor 3,341 29 115 16 18 AMD 1,888 12 157 18 18 Imagination Technologies 1,661 79 21 18 18 Linear Technology (Analog Devices) 1,575 90 18 18 21 Silicon Labs 1,883 16 118 19 22 SK Hynix 1,035 6 173 20 22 Maxim Integrated 1,479 58 26 20 24 Dialog Semiconductor 1,320 17 78 21 25 IDT 247 14 18 24 25 Microchip Technology 50 27 2 24 27 Semtech 67 6 11 27 27 Diodes Inc 26 11 2 27 29 Rohm Semiconductor 0 4 0 29 30 Exar N/A N/A N/A 37 30 Infineon Technologies N/A N/A N/A 37 30 Intersil N/A N/A N/A 37 30 MediaTek N/A N/A N/A 37 30 Microsemi N/A N/A N/A 37 30 Nichia N/A N/A N/A 37 30 Renesas Electronics EU N/A N/A N/A 37 30 Samsung Electronics N/A N/A N/A 37 30 Sony Professional Solutions N/A N/A N/A 37

The lower the overall rating number, the better the company is performing in the channel.

11 Who’s winning the social media battle in the semiconductor industry?

Facebook

The biggest change to affect Facebook publishers in 2017 was an algorithmic one:

1. Longer videos with higher completion rates and authentic posts are ranked more highly on the newsfeed. 2. Timely posts are prioritized on the Facebook newsfeed.

The change was designed to retain and encourage 1.65 billion users to come back to the platform. For every visit, Facebook gets another fraction of a cent in advertising revenue.

The changes mean that users will see more updates from friends and relatives, and fewer articles and information directly posted by brands and publishers. Brands now need to pay more to target Facebook users.

12 Who’s winning the social media battle in the semiconductor industry?

Facebook winners Facebook ranking table

Overall # Company Followers Posts Likes Comments Shares Engagement rating

1 Texas Instruments 203,936 667 738,880 1,450 7,281 3.67% 5 1 AMD 2,675,634 593 3,314,920 25,136 56,294 1.27% 5 3 Cadence 96,123 657 512,711 466 896 5.35% 6 4 Analog Devices 118,975 353 306,703 454 2,539 2.60% 8 4 MediaTek 610,785 284 1,120,008 729 877 1.84% 8 6 Microchip Technology 354,629 687 111,186 646 3,950 0.33% 11 7 Intel Corporation 38,872,318 401 422,572 15,631 45,765 0.01% 12 7 NVIDIA 2,227,428 544 229,140 15,560 23,839 0.12% 12 9 Infineon Technologies 113,412 96 172,401 264 3,083 1.55% 13 9 Silicon Labs 30,446 240 46,521 92 939 1.56% 13 11 Sony Professional Solutions 24,915 753 14,651 162 2,238 0.68% 14 12 ST Microelectronics 24,345 448 14,243 205 2,806 0.71% 15 13 Cypress Semiconductor 5,402 552 6,560 48 947 1.40% 16 13 Qualcomm 2,792,948 192 96,190 5,575 20,146 0.04% 16 13 ARM 116,908 289 17,422 588 3,479 0.18% 16 16 Xilinx 20,755 262 14,820 185 2,976 0.87% 17 16 Fujitsu 50,748 476 9,581 156 1,912 0.23% 17 16 ON Semiconductor 8,505 733 4,083 140 469 0.55% 17 19 Renesas Electronics EU 8,777 108 11,526 26 157 1.33% 18 20 Maxim Integrated 7,303 383 4,822 63 353 0.72% 19 20 Samsung Electronics 41,152 70 12,351 344 1,676 0.35% 19 22 NXP 77,946 205 8,126 78 1,214 0.12% 20 22 Dialog Semiconductor 156 295 370 10 21 2.57% 20 24 Toshiba Semiconductor 89,385 164 3,464 253 443 0.05% 21 25 Diodes Inc 371 222 678 3 57 1.99% 22 25 Imagination Technologies 3,331 294 1,485 47 219 0.53% 22 25 IDT 1,821 199 1,595 19 171 0.98% 22 28 Semtech 599 239 609 17 105 1.22% 23 28 Broadcom 12,625 153 2,088 73 236 0.19% 23 30 Rohm Semiconductor 5,786 38 1,141 4 141 0.22% 24 31 Marvell Semiconductor 1,889 97 397 9 32 0.23% 26 32 Exar 0 0 0 0 0 0% 31 32 Intersil 0 0 0 0 0 0% 31 32 Linear Technology 0 0 0 0 0 0% 31 32 Micron Technology 0 0 0 0 0 0% 31 32 Nichia 0 0 0 0 0 0% 31 32 SK Hynix 0 0 0 0 0 0% 31 32 Microsemi 1,063 0 0 0 0 0% 31

The lower the overall rating number, the better the company is performing in the channel.

13 Who’s winning the social media battle in the semiconductor industry?

LinkedIn

One of the better changes to happen to LinkedIn in 2017 was the improved site functionality. However, the following updates have had an impact in the past year:

1. Improvements for LinkedIn company profiles. 2. The ability to give blogs a greater reach via LinkedIn Publisher. 3. Native video, allowing LinkedIn to compete with Twitter and Facebook.

14 Who’s winning the social media battle in the semiconductor industry?

LinkedIn winner LinkedIn ranking table

Overall # Company Followers Posts Likes Comments Shares Engagement rating

1 NVIDIA 255,405 469 71,734 1,053 251,646 1.27% 5 2 Intel Corporation 986,640 338 72,952 1,497 301,386 0.38% 8 3 Fujitsu 216,676 499 17,751 116 68,854 0.40% 9 3 AMD 188,128 384 40,397 665 42,960 0.45% 9 3 Cypress Semiconductor 52,013 430 11,821 127 100,702 2.17% 9 3 ST Microelectronics 136,923 500 27,590 308 29,798 0.42% 9 7 Dialog Semiconductor 19,362 282 4,139 27 53,072 2.96% 13 7 Cadence 74,730 483 13,387 121 23,070 0.49% 13 7 Texas Instruments 264,636 381 47,605 475 1,671 0.19% 13 7 NXP 134,682 228 16,303 112 27,821 0.33% 13 11 Qualcomm 327,028 149 16,229 162 48,404 0.20% 14 11 ON Semiconductor 59,574 599 11,394 109 17,627 0.49% 14 13 Arm 97,400 387 22,834 219 7,409 0.31% 15 14 Silicon Labs 36,010 262 7,445 80 17,194 0.69% 16 14 Infineon Technologies 99,125 173 18,907 161 3,251 0.23% 16 14 Samsung Electronics 1,348,896 131 37,914 573 63,752 0.08% 16 17 Microchip Technology 62,925 497 16,750 155 6,251 0.37% 17 18 Semtech 9,943 215 4,311 68 15,693 2.02% 18 18 Broadcom 150,885 131 5,579 30 20,804 0.18% 18 20 Analog Devices 72,229 386 4,960 44 11,300 0.23% 19 20 Linear Technology 14,598 63 2,053 45 9,067 0.76% 19 22 Maxim Integrated 49,860 316 10,568 116 5,589 0.33% 20 22 Micron Technology 98,584 167 15,248 303 206 0.16% 20 22 Sony Professional Solutions 9,776 500 3,697 29 1,316 0.52% 20 25 Xilinx 85,109 170 10,484 124 1,981 0.15% 22 26 Marvell Semiconductor 97,776 152 7,172 89 432 0.08% 23 26 Microsemi 42,482 99 5,670 47 3,490 0.22% 23 28 Imagination Technologies 22,970 327 3,804 32 346 0.18% 25 28 MediaTek 66,538 132 7,791 67 939 0.13% 25 30 Diodes Inc 3,898 57 160 1 1,909 0.53% 26 31 IDT 17,226 152 3,251 78 153 0.20% 27 32 Toshiba Semiconductor 82,456 68 2,652 47 68 0.03% 28 33 Renesas Electronics EU 9,414 137 1,361 15 137 0.16% 30 34 Intersil 23,901 31 814 8 31 0.04% 31 35 SK Hynix 4,304 45 510 13 72 0.14% 33 36 Exar 3,719 4 47 0 4 0.01% 36 37 Rohm Semiconductor 2,725 10 66 1 10 0.03% 37 38 Nichia 1,134 0 0 0 0 0% 38

The lower the overall rating number, the better the company is performing in the channel.

15 Who’s winning the social media battle in the semiconductor industry?

Twitter

In 2017 Twitter doubled the character limit for tweets to 280. It is still too early to tell if semiconductor companies will see a boost in engagement with this change, however the extra characters give more flexibility when composing messages.

16 Who’s winning the social media battle in the semiconductor industry?

Twitter winners Twitter ranking table

Overall # Company Followers Posts Likes Comments Shares Engagement rating

1 Sony Professional Solutions 30,741 1,811 20,739 615 8,402 0.97% 8 1 Microchip Technology 35,684 1,707 17,424 626 8,016 0.73% 8 3 Qualcomm 382,278 743 115,390 5,521 38,536 0.42% 10 4 NVIDIA 1,317,937 1,036 164,020 13,315 72,374 0.19% 11 4 AMD 608,022 617 183,214 6,838 41,015 0.38% 11 4 Xilinx 22,343 1,525 10,640 247 5,806 0.75% 11 4 Texas Instruments 73,437 1,417 16,735 409 8,028 0.34% 11 8 ON Semiconductor 16,768 1,322 3,634 150 12,424 0.97% 12 8 Fujitsu 77,294 2,877 14,339 305 9,837 0.32% 12 10 Cadence 14,560 650 10,465 1,116 6,463 1.24% 13 10 Analog Devices 37,343 1,039 8,568 153 4,086 0.34% 13 12 Intel Corporation 4,811,348 561 187,945 7,789 76,511 0.06% 14 12 ARM 35,069 1,587 7,956 129 4,755 0.37% 14 14 Samsung Electronics 1,029,788 717 5,954 1,029 5,933 0.01% 16 15 Cypress Semiconductor 17,608 885 4,457 175 2,540 0.41% 17 15 Semtech 3,006 781 2,947 69 2,202 1.74% 17 15 ST Microelectronics 18,617 769 4,217 108 2,855 0.39% 17 15 Renesas Electronics EU 5,782 127 3,289 55 632 0.69% 17 15 MediaTek 35,449 321 5,940 191 1,795 0.22% 17 20 NXP 39,333 508 4,008 114 2,376 0.17% 18 20 Maxim Integrated 20,216 1,542 4,337 170 2,263 0.33% 18 22 Infineon Technologies 6,343 399 2,401 33 1,486 0.62% 19 22 Intersil 3,131 57 1,410 55 607 0.66% 19 22 Silicon Labs 23,313 991 3,711 154 2,099 0.26% 19 25 Micron Technology 12,202 653 3,153 122 1,541 0.39% 20 25 Dialog Semiconductor 2,089 857 1,148 67 783 0.96% 20 25 Imagination Technologies 4,162 521 1,570 55 1,720 0.80% 20 28 Linear Technology 21,368 318 1,611 32 1,108 0.13% 23 28 Broadcom 38,011 150 459 22 303 0.02% 25 28 IDT 1,748 231 582 6 279 0.50% 25 31 Marvell Semiconductor 4,661 245 932 46 455 0.31% 26 32 Toshiba Semiconductor 139 87 36 0 43 0.57% 28 33 Diodes Inc 826 264 137 0 21 0.19% 30 33 Rohm Semiconductor 5,447 70 185 5 105 0.05% 30 35 Microsemi 865 0 0 0 0 0% 34 36 Exar 386 0 0 0 0 0% 35 36 Nichia 0 0 0 0 0 0% 35 36 SK Hynix 0 0 0 0 0 0% 35

The lower the overall rating number, the better the company is performing in the channel.

17 Who’s winning the social media battle in the semiconductor industry?

Instagram

Instagram’s popularity has been growing steadily since it first debuted in 2010. Now with more than 700 million monthly active users, it is has become an ideal place to speak to a new, engaged audience.

Instagram’s algorithm for home page feeds was updated in 2017. The order of new posts is now based on engagement and interaction within the platform. Relevance, timeliness and search behaviors are also taken into consideration.

18 Who’s winning the social media battle in the semiconductor industry?

Instagram winner Instagram ranking table

Overall # Company Followers Posts Likes Comments Shares Engagement rating

1 NVIDIA 886,238 279 2,600,550 16,018 543 2.95% 3 2 AMD 421,132 169 1,115,397 10,865 55 2.67% 4 3 MediaTek 3,785 124 76,348 104 0 20.23% 6 4 Intel Corporation 845,221 79 355,790 2,104 94 0.42% 7 5 Toshiba Semiconductor 10,789 174 16,535 551 12 1.6% 8 5 Samsung Electronics 324,551 93 139,784 1,954 37 0.44% 8 5 ARM 2,844 140 8,926 141 11 3.24% 8 5 Texas Instruments 8,446 153 14,579 189 264 1.77% 8 9 Qualcomm 40,728 64 25,546 316 3 0.64% 9 9 Silicon Labs 1,187 144 5,661 90 109 4.97% 9 11 Maxim Integrated 365 59 3,241 86 162 9.28% 10 11 Sony Professional Solutions 35,704 18 12,271 168 93 0.35% 10 13 Cadence 186 8 960 67 0 5.56% 11 13 Cypress Semiconductor 357 55 2,218 146 0 6.78% 11 15 Analog Devices 1,001 46 2,245 50 0 2.34% 13 16 Imagination Technologies 74 33 185 8 0 3.05% 14 17 Marvell Semiconductor 131 30 573 30 0 0.15% 16 17 ST Microelectronics 899 0 0 0 0 0% 16 19 IDT 34 0 0 0 0 0% 18 19 Fujitsu 12 0 0 0 0 0% 18 19 Broadcom 1 0 0 0 0 0% 18 19 Dialog Semiconductor 1 0 0 0 0 0% 18 19 Diodes Inc 1 0 0 0 0 0% 18 19 Exar 1 0 0 0 0 0% 18 19 Infineon Technologies 1 0 0 0 0 0% 18 19 ON Semiconductor 1 0 0 0 0 0% 18 19 Renesas Electronics EU 1 0 0 0 0 0% 18 19 Rohm Semiconductor 1 0 0 0 0 0% 18 19 Semtech 1 0 0 0 0 0% 18 19 SK Hynix 1 0 0 0 0 0% 18 19 Xilinx 1 0 0 0 0 0% 18 19 Intersil 0 0 0 0 0 0% 18 19 Linear Technology 0 0 0 0 0 0% 18 19 Microchip Technology 0 0 0 0 0 0% 18 19 Micron Technology 0 0 0 0 0 0% 18 19 Microsemi 0 0 0 0 0 0% 18 19 Nichia 0 0 0 0 0 0% 18 19 NXP 0 0 0 0 0 0% 18

The lower the overall rating number, the better the company is performing in the channel.

19 Who’s winning the social media battle in the semiconductor industry?

YouTube

The YouTube user interface has been updated. Many of the features previously only available to desktop users are now available on mobile as well.

An algorithm change in 2017 means that, like other channels, relevancy and active engagement will now define the content users are served first.

20 Who’s winning the social media battle in the semiconductor industry?

YouTube winner YouTube ranking table

Overall # Company Followers Posts Likes Comments Shares Engagement rating

1 AMD 177,821 226 170,044 32,587 10,277 1.2% 4 2 NVIDIA 429,630 209 61,419 26,946 16,408 0.24% 5 3 Microchip Technology 20,701 275 1,619 190 5,365 0.35% 8 4 Fujitsu 4,222 116 595 25 6,637 1.72% 10 5 ST Microelectronics 9,525 140 0 10 4,264 0.45% 11 5 Qualcomm 31,802 54 1,805 0 2,461 0.13% 11 5 Texas Instruments 35,639 263 2,895 248 1,462 0.13% 11 5 Intel Corporation 353,841 85 15,232 1,832 4,907 0.06% 11 9 Micron Technology 2,600 35 441 25 2,737 1.23% 13 9 MediaTek 7,732 36 1,521 141 853 0.33% 13 11 NXP 8,777 54 311 18 1,574 0.22% 14 11 ARM 50,608 114 1,420 112 2,391 0.08% 14 11 Sony Professional Solutions USA 283,951 36 10,817 3,561 102 0.05% 14 11 Renesas Electronics EU 3,139 178 649 2 804 0.46% 14 15 Analog Devices 13,167 299 1,050 86 311 0.11% 15 15 Xilinx 10,862 142 1,230 35 93 0.13% 15 17 Microsemi 295 28 0 0 1,120 3.8% 16 18 Cadence 6,914 180 505 18 344 0.13% 17 18 Cypress Semiconductor 3,907 22 306 66 514 0.23% 17 20 ON Semiconductor 1,944 153 153 2 340 0.25% 18 20 Dialog Semiconductor 305 23 28 1 535 1.85% 18 20 Infineon Technologies 6,154 84 310 19 437 0.12% 18 23 Broadcom 1,973 5 77 4 159 0.12% 21 23 Imagination Technologies 1,579 12 189 25 20 0.15% 21 25 Semtech 450 7 9 0 104 0.25% 23 26 Marvell Semiconductor 767 13 84 2 0 0.11% 25 27 SK Hynix 579 38 0 30 0 0.05% 27 27 Toshiba Semiconductor 1,019 23 38 3 11 0.05% 27 29 Intersil 986 8 24 3 1 0.03% 29 30 Rohm Semiconductor 231 5 16 0 3 0.08% 30 31 Silicon Labs 0 39 250 18 542 0% 33 31 Maxim Integrated 0 60 136 11 898 0% 33 31 Linear Technology 0 6 62 10 4 0% 33 31 IDT 0 32 26 3 101 0% 33 31 Nichia 0 0 0 0 0 0% 33 31 Samsung Electronics 0 0 0 0 0 0% 33 31 Exar 4 0 0 0 0 0% 33 31 Diodes Inc 3 2 0 0 0 0% 33

The lower the overall rating number, the better the company is performing in the channel.

21 Who’s winning the social media battle in the semiconductor industry?

Semiconductor industry social media index Overall winner 2018 The final ranking table in the semiconductor industry social media index is based on the average performance across the six channels analyzed.

Average # Company Blog LinkedIn Facebook Instagram YouTube Twitter ranking

1 NVIDIA 3 5 12 3 5 10 6 2 AMD 17 9 5 4 4 11 8 3 Texas Instruments 9 13 5 8 11 11 10 3 IntelCorporation 10 8 12 7 11 13 10 3 Qualcomm 4 14 16 9 11 10 10 6 Fujitsu Global 5 9 16 17 10 12 11 7 STMicroelectronics 3 9 15 16 11 17 12 7 Cadence 15 13 6 11 16 13 12 7 Analog Devices 8 18 8 13 15 13 12 7 Arm 7 15 16 8 14 14 12 7 Sony Professional Solutions USA 10 19 14 10 14 8 12 12 MicrochipTechnology 24 16 11 18 8 8 14 12 Xilinx 3 21 17 18 15 11 14 12 Cypress Semiconductor 16 9 16 11 17 17 14 15 ONSemiconductor 10 14 17 18 18 12 15 16 NXP 13 13 19 18 14 18 16 17 MediaTek 37 24 8 6 13 17 17 18 SiliconLabs 18 16 13 9 33 19 18 18 Dialog Semiconductor 20 13 20 18 18 20 18 20 Micron Technology 15 20 31 18 13 20 19 20 Toshiba Semiconductor 8 27 21 8 27 27 19 22 Maxim Integrated 19 19 19 10 33 18 20 22 Broadcom 16 18 23 18 21 24 20 22 Infineon Technologies 37 16 12 18 18 19 20 22 Semtech 26 17 23 18 22 17 20 22 Imagination Technologies 18 24 22 13 21 20 20 27 Samsung Electronics 37 16 19 7 33 16 21 27 Marvell Semiconductor 16 23 26 16 25 26 22 29 Renesas Electronics EU 37 30 18 18 14 17 22 30 Linear Technology (AnalogDevices) 18 19 31 18 33 22 23 31 IDT (Integrated Device Technology) 23 26 22 17 33 25 24 32 DiodesInc 26 25 21 18 32 29 25 33 Microsemi 37 23 30 18 16 33 26 34 SK Hynix 19 32 31 18 26 35 27 34 Intersil 37 30 31 18 28 18 27 34 Rohm Semiconductor 28 36 24 18 29 29 27 37 Exar (Maxlinear) 37 35 31 18 32 34 31 38 Nichia 37 37 31 18 33 35 32

22 Who’s winning the social media battle in the semiconductor industry?

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