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“Thailand” Gujarat Technological University A GLOBAL / COUNTRY STUDY AND REPORT ON “Thailand” Submitted to Gujarat Technological University IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF THE AWARD FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION UNDER THE GUIDANCE OF Prof. Mital Thakor Assistant Professor Submitted by: Batch: 2011-13 MBA SEMESTER IV S.V.Institute of Management,Kadi MBA PROGRAMME Affiliated to Gujarat Technological University Ahmedabad May, 2013 PREFACE In this changing Environment, business and market is not limited for nation. It spread over world and known as a Global Market. To survive in the competitive market, we should have a global knowledge. We need to be good learner in order to sharpen the edge of our knowledge to achieve desired heights in the specialized field. A project work is a scientific and systematic study intended to catch the global (Thailand) information and find out the business opportunities over there. We were assigned the work for the same. Global Country Report is very help to us for study of the Thailand country for their demographic, economic, political, legal factors and how they work in Thailand. We are fortunate enough to grab the opportunity given by our institute as a part of our curriculum in the Masters of Business Administration Programme, Gujarat Technological University (GTU). We have tried our best to prepare and present this report to the respective people. i Acknowledgement We are indebted to a multitude of persons who have provided us with valuable help during our endeavor of Global Country Report. The project would not have seen the illumination of the day without the efforts of many who managed to show in the wings. We are thankful to all people who have put in great efforts and given us guidance for the successful completion of the project. Firstly we convey our gratitude to Prof. Mital Thakor, Assistant Professor, S.V.institute of Management, Kadi for giving us the necessary information required to make this Global Country Report. We wish to record our deepest sense of gratitude and thanks to all the above mentioned persons for their valuable guidance, constant support and useful suggestion for completing and carrying out this project at large. We take this opportunity to thank our head of the MBA department Dr. Bhavin Pandya for providing the direction and advising constructive suggestions and having faith in our abilities which inspired us to undertake and involve ourselves in this real life project. Preparing a project of this nature is a strenuous task and we are fortunate enough to get support from a large number of people in the way of their direct or indirect support, to whom we will always remain grateful. Last but not least we thank our family members and friends for their emotional support during this project. Very special thanks to all of them who have directly and indirectly contributed to this project. Place: Kadi Batch: 2011-13 ii TABLE OF CONTENTS Chapter Particulars Page Number Number Preface i Acknowledgement ii Part I 1 1 Demographic overview 2 2 Economic overview 8 3 Overview of economic trade & commerce 17 4 Overview of different economic sectors 22 5 Overview of business & trade at international level 27 6 Present Trade Relations & Business Volume of Different 61 Products With India/Gujarat 7 PESTEL Analysis 65 Political Analysis 66 Economic Analysis 67 Socio culture Analysis 69 Legal Analysis 78 Technological analysis 82 Environmental Analysis 86 Part II 1 Alcohol Industry 90 2 Apparel Industry 99 3 Food Industry 107 4 Rubber Industry 118 5 Automobile Industry 129 6 Petrochemical Industry 136 7 Tourism Industry 143 8 Pharmaceutical Industry 151 9 Bibliography 160 Part I 1 DEMOGRAPHIC PROFILE 2 1. DEMOGRAPHIC PROFILE Formal Name: Kingdom of Thailand Short Form: Thailand Term for Citizen(s): Thai Capital: Bangkok Major Cities: The biggest metropolitan region is the capital, Bangkok, with an expected 9.6 million tenants. Reliable with Thai enumeration, 6.3 million individuals were existing in the metropolitan range (joining together Bangkok and Thon Buri). Other major urban areas might be SamutPrakan, Nanthaburi, UdonThani, and NakhonRatchasima. Fifteen different urban communities had populaces of more than 100,000. Autonomy: The accepted starting date is 1238. Unlike different countries in Southeast Asia, Thailand was never populated. National Public Holidays • New Year's Day (January 1), • MakhaBucha Day (Buddhist All Saints Day, Portable Date In Late January To Right On Time March), • Chakri Day (Festival Of The Present Tradition, April 6), • Songkran Day (New Year's As Per Thai Lunar Schedule, Versatile Date In April), • National Labor Day (May 1), • Coronation Day (May 5), • VisakhaBucha Day (Triple Anniversary Day—HonorsThe Life's Commencement, Demise, And Illumination Of Buddha, Versatile Date In May), 3 • AsanhaBucha Day (Buddhist Monkhood Day, Portable Date In July), • KhaoPhansa(Starting Of Buddhist Lent, Portable Date In July), • Queen's Birthday (August 12), • ChulalongkornDay (Special Day Of King Rama V, October 23), • King's Birthday—Thailand's National Day (December 5), • Constitution Day (December 10), • New Year's Eve (December 31). The Thai schedule has been adjusts to the Western logbook of days, weeks, and months. A long time are numbered as per the Buddhist period, which started 543 years scheduled the Christian period. Along these lines, 2011 is the year 2554 in the Buddhist time. 1.1 Academic Background Ancient times: The soonest known inhabitation of present-day Thailand dates to the Palaeolithic period, in the vicinity of 20,000 years prior. Archaic exploration has uncovered confirmation in the Khorat Plateau in the northeast of ancient occupants who might have fashioned bronze executes as right on time as 3000 B.C. what's more grow rice throughout the fourth thousand years B.C. Early History: In the ninth century B.C., Mon and Khmer individuals created kingdoms that incorporated huge ranges of what is currently Thailand. Much of what the aforesaid individuals osmoses from contacts with South Asian individuals religious, social, political, and social plans and organizations later affected the advancement of Thailand's society and national character. Thailand During World War Ii (1941–44): The war for Thailand started decisively on December 8, 1941, when Thai and Japanese troops crashed on the Isthmus of Kra. Bangkok acquiesced to Japan's requests that its troops be allowed to cross the isthmus to dose Burma and Malaya. In January 1942, Phibun marked a shared safeguard settlement with Japan and pronounced war against Britain and the United States. SeniPramoj, the opposition to Japanese Thai minister to Washington, rejected his legislature's requests to convey the assertion of war, and the United States shunned pronouncing war on Thailand. Seni ordered a Free Thai development, and, with U.s. government underpin, Thai work force were prepared for against Japanese underground exercises. 4 Society of Thailand The society of Thailand fuses social opinions and qualities indigenous to the range regarded as current Thailand coupled with much impact from aged India, China, Cambodia, as well as the neighbouring ancient societies of Southeast Asia. It is impacted principally by Animism, Hinduism, Buddhism, and in addition by later relocations from China and southern India. Relationships Thailand frequently is depicted as a socially homogeneous nation, yet there are more or less 75 different ethno etymological assemblies. The Central Tai is the prevailing ethnic assembly and explains 36% of the populace. The Thai-Lao and Lanna Tai, who together explain about 40% of the populace, were not absorbed into the national society until the 20th century. Conspicuous Religion in the Country Buddhists is the conspicuous religion in Thailand with practically 95% of the populace taking after the religion, second biggest accompanied religion is Islam, there are around the range of 4 to 5% muslims in Thailand. Rest populace takes after Hinduism, jewish, sikism, and Christianity. POPULATION: 67091089 (July 2012est.) AGE Age structure: 0-14 years: 19.9% (Male 6779723 / Female 6466625) 15-64years: Male 2778012/ Female 3372203) (2011 the distribution of population according to age) MEDIAN AGE Total Median age Male: 33.3 years Female 35.2 years POPULATION GROWTH RATE: 0.543% (2011estimated.) BIRTH RATE 12.81 births population 5 DEATH RATIO 7.38 deaths per 1000 population URBANIZATION Total: 34% of total population Rate of urbanization: 1.8% annual rate of change estimated as per 2011-2015. NET MIGRATION RATE 0 migrant(s)/1,000 population (2011 est.) URBANIZATION: URBAN POPULATION 34% of total population (2010) RATE OF URBANIZATION 1.8% annual rate of change (2010-15 est.) MAJOR CITIES Total: 6.902 (as per est. 2009) SEX RATIO Total: 1.05 males per females Under 15: 1.05 males per females Between the age of 15-64: .98 males per females Age of 65 or above: .82 males per females. INFANT MORTALITY Total: 15.9 deaths per 1000 live births.(2011 est.) Male: 16.88 deaths per 1000 live births Female: 14.86 deaths per 1000 live births. 6 LITERACY RATE Total: 92.6% Male: 94.9% Female: 90.5% LIFE EXPECTANCY AT BIRTH Life expectancy at birth: total population 73.83 years Male: 71.45 years Female: 76.33 years (2011 est.) LIFE EXPECTANCY Total: 73.83 years Male: 71.45 years Female: 76.33 years (2011 est.) TOTAL FERTILITY RATE 1.66 children born/ woman (2011estimates) HIV/AIDS - ADULT PREVALENCE RATE 1.3% (2009 est.) HIV/AIDS – DEATHS 28,000 (2009 est.) Major infectious diseases Major
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