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Publication Containing News on the World of Coffee Expresamente Para Torrefactores October I Octubre 2017 We Produce: Our Trademarks, Private Labels, Fantasy Labels

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Publication Containing News on the World of Coffee Expresamente Para Torrefactores October I Octubre 2017 We Produce: Our Trademarks, Private Labels, Fantasy Labels magazine www.newscai.com Publication containing news on the world of coffee Expresamente para torrefactores October I Octubre 2017 We produce: our trademarks, private labels, fantasy labels. Always interested in buying/selling new and used coffee machineries. Produzioni: proprie, per terzi, private labels, marchi di fantasia. Compra-vendita di macchinari industriali nuovi e usati. Industria Ligure Caffè s.r.l. Via Leonardo da Vinci, 25/A - 16030 Avegno (GE) ITALY Tel.: +39 0185 79090 / +39 0185 727280 - Fax.: +39 0185 79280 www.ilcaffe.it email:[email protected] Visit us at: HOST Milano, Italy . October 20-24, 2017 . Stand K26 - L15 GULFOOD MANUFACTURING Dubai, UAE . October 31-November 2, 2017 . Stand Z2 - C94 www.petroncini.com www.coee.ima.it Summary Sumario 5 EDITORIAL EDITORIAL 6NEWS ACTUALIDAD The future of Specialty Coffees El futuro de los cafés especiales DOSSIER 22 DOSSIER Behind the coffee prices crisis Detrás de la crisis de precios del café 32 MARKET PROSPECTS PERSPECTIVAS DEL MERCADO Sophisticated consumers that are changing the world of coffee Consumidores sofisticados que están cambiando el mundo del café MARKET ANALYSIS 44ANÁLISIS DE MERCADO Ventas al por menor de café: ¿Cómo se adaptará el mercado de EEUU? Coffee retail sales: how will the US market adapt? 54 ADVERTISER INDEX ÍNDICE DE ANUNCIANTES 4 5 CoffeeTrend magazine October I Octubre 2017 Editorial Editorial Se calcula que la producción de café en Indonesia aumentará alrededor de un 10% en una cifra entre 650,000-700,000 toneladas, según la Asociación Production of coffee in Indonesia is estimated de Exportadores de Café de Indonesia (GAEKI). to grow around 10% to the range of 650,000 - Se estima que en el año 2015 la producción de 700,000 tons, according to the Indonesia Coffee café de Indonesia cayó hasta unas 600,000 to- Exporters Association (GAEKI). In 2015 Indone- neladas debido al impacto de El Niño, que trajo sia’s coffee production is estimated to have fallen un clima seco al Sudeste de Asia y destruyó las to 600,000 tons due to the impact of El Niño, that cosechas de materias primas agrícolas. El Presi- brought dry weather to Southeast Asia hence dente de GAEKI, Hutama Sugandhi, añadió que plaguing harvests of agricultural commodities. las exportaciones de café de Indonesia descen- GAEKI Chairman Hutama Sugandhi added that dieron también en el 2016. Las provincias de Indonesia’s coffee export performance also de- Lampung, Sur de Sumatra y Bengkulu, todas en clined in 2016. The provinces of Lampung, South la isla de Sumatra, son conocidas como zonas de Sumatra and Bengkulu, all on the island of Suma- cultivo de café claves en Indonesia, produciendo tra, are known as the key coffee growing areas of el 65% del café de Indonesia. Sugandhi afirmó Indonesia, accounting for around 65% of Indone- que si esta región no hubiese sido afectada por sia’s total coffee output. Sugandhi said if this re- ningún factor externo, habría sido muy probable gion will not be plagued by any disturbances, then que la producción de café de Indonesia hubiese chances are big that Indonesia’s coffee produc- aumentado en el 2017-2018. Según una encues- tion will grow in 2017-2018. Based on a recent ta reciente de GAEKI, las expectativas de cose- GAEKI survey, expectations of harvests as well as chas y las condiciones de las plantaciones de café the conditions of coffee plantations in this golden en este triángulo dorado de Sumatra son mejores triangle on Sumatra are better this year compared este año comparadas con las condiciones en el to conditions in 2016, despite the heavy rainfall 2016, a pesar de las fuertes lluvias ocurridas en that occurred over the past three months. How- los últimos tres meses. Sin embargo, las fuertes ever, heavy rainfall will only form a problem if it lluvias solo se convertirán en un problema si ocu- occurs around the timing of flowering or the time rren en el momento de florecer o cosechar (que of harvesting - which is set to start in April - he está programado para abril), añadió. added. El triángulo dorado de Lampung, Sur de Sumatra The golden triangle of Lampung, South Sumatra y Bengkulu produce mayoritariamente granos de and Bengkulu mostly produces the lower qual- café robusta de calidad más baja. Sin embargo, ity robusta coffee beans. However, heavy rainfall las lluvias fuertes sí que impactan la calidad de los does impact on the quality of the higher quality granos de café Arábica de mayor calidad, produ- arabica beans, that is mostly produced in North cidos mayoritariamente en el Norte de Sumatra y Sumatra and Aceh, because flowering started in Aceh, porque la temporada de floración empezó the January-February period when heavy rainfall en enero-febrero cuando las lluvias fuertes alcan- touched its peak. Sugandhi could not mention zaron su punto más fuerte. Sugandhi no pudo any figures yet regarding the possibility of declin- mencionar cifras relativas al posible descenso en ing arabica production figures. Arabica beans ac- la producción de Arábica. Los granos de Arábica count for about 15% of Indonesia’s total coffee constituyen el 15% de la producción de café total bean production. de Indonesia. Colom_Leonardo CoffeeTrend_175x45.indd 3 CoffeeTrend magazine October I Octubre03/10/13 2017 09:39 The future of Specialty Coffees News I Actualidad 6 7 CoffeeTrend magazine October I Octubre 2017 El futuro de los cafés especiales Espresso Ideas is the house organ annu- Espresso Ideas es el house organ anual ally published by Nuova Simonelli which de Nuova Simonelli. Está dirigida a las spreads curiosity, insights and new ideas personas más influyentes del mundo del to the most influential players in the world café espresso, y difunde curiosidades, of Coffee. In the current edition an inter- temas de profundidad y nuevas ideas. En esting study was carried out related to la edición de este año ha publicado un the Specialty Coffee future prospects. interesante estudio dedicado a las futu- On his popular blog jimseven.com, ras perspectivas de los cafés especiales James Hoffman said he believes the o Specialty Coffees. coffee industry is stagnating, despite in- Espresso Ideas ha hablado con grandes creasing experimentation and innovation. expertos de cafés especiales para cono- While just a few years ago a great cup of cer su punto de vista sobre la situación CoffeeTrend magazine October I Octubre 2017 del sector, y sobre la dirección hacia la que se está yendo. En su famoso blog jimseven.com, James Hoffman afirmó que a pesar de la creciente experimen- tación e innovación, la industria del café está experimentando una situación de estancamiento. Si hasta hace pocos años una taza de café excelente era una joya muy rara que solo se descubría en algunos lugares, en la actualidad los ca- fés especiales se sirven, aparentemente, en todas partes. Es cierto que este era el objetivo, pero la nueva y relativa ubi- cuidad devalúa el placer de localizarlos. Digamos que… hace que sean un poco menos especiales. Hoffman sigue dicien- do: “Hemos visto que a menudo las per- sonas simplemente disfrutan de un buen café, y siguen con su vida normal, como coffee was a gem to be discovered at a si no hubiera pasado nada: la tierra no few places, specialty coffee is now being tiembla, el cielo no se cae, no han oído un served seemingly everywhere, which has coro de ángeles cantando…”. Hoffman been the goal of course, but new-found cree que deberíamos revisar nuestras ex- relative ubiquity is making it less valuable pectativas sobre “qué puede provocar en to know where to get it. A bit less special, nosotros una experiencia sensorial aisla- shall we say. da. Sí, a veces puede cambiar la vida de Hoffman writes: “We’ve found that peo- alguien, pero no puede cambiarla cada ple often simply enjoy great coffee and vez que esta se produce, ni tampoco la move on... the earth didn’t move, the sky mayor parte de las veces”. didn’t part, they didn’t hear a choir of an- gels”. La situación de las ventas He believes we have to adjust our ex- al por menor de café pectation of what an isolated sensory ex- Hoffman afirma que cada vez están perience can do. Yes, sometimes it can abriéndose más actividades relaciona- change some-one’s life. However, it can’t das con el café. Él pone como ejemplo do it every time or even most of the time. su ciudad natal, Londres, una metrópolis que casi está “descarrilando”, debido a The State of Retail Coffee una alta densidad de población, y a una Nonetheless, Hoffman cites that more concentración elevada de nuevas aper- and more coffee businesses are open- turas. Reconoce que Londres puede ser ing, with his home city of London’s coffee una excepción en este sentido, pero cree scene nearly going off the rails, fueled by que no pasará mucho tiempo antes de dense population and a high concentra- que esto ocurra, tal vez más lentamen- tion of dispensable income. te, en otras ciudades, lo que implica el He acknowledges that London is an ex- posible peligro de que la oferta supere a ception in these regards, but believes it la demanda. Hoffman quizás tenga razón may signal what will come to other cit- sobre el hecho de que, en el futuro, el ies as well, albeit more slowly, possibly mercado se saturará, pero por el mo- putting some cities in danger of supply mento muchos piensan que gran parte outpacing demand. de Europa y EEUU aún tienen un gran Hoffman may well be right about future potencial de crecimiento.
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