> MAMMUT DELTA X FROM SUMMIT TO SUMMIT
Mammut is going to unveil its brand-new Delta X collection in Berlin on July 3rd 2018, prior to its market launch in the summer season 2019. Based on more than 155 years of experience, the Swiss outdoor specialist Mammut is presenting a collection that combines functional performance and urban design.
"For Mammut, the urban environment is far more than simply a new playground. Delta X marks an evolution of our brand DNA and design language from the mountains to the city – from mountaineering to urbaneering. The styles are packed with technology and functionality, this is the key requirement for the collection. Thanks to a direct link to Eiger Extreme, the Mammut Delta X collection offers performance-oriented products for demanding urban conditions,” commented Adrian Margelist, Chief Creative Officer of the Mammut Sports Group.
From mountaineering to urbaneering The name Mammut Delta X stands for the altitude difference between the summit of the Eiger – the Hausberg of Mammut in the heart of the Swiss alps – and the highest summit or point of the season´s inspirational city. For Summer 2019 the inspirational city is the German capital Berlin with the Teufelsberg. For Mammut, there is an obvious link between the Eiger Extreme collection and urban style in terms of performance, innovation and functionality of the products: Mammut Delta X integrates materials such as high quality waterproof laminates, workmanship like bondings and laser cuttings on one side and technologies like the Mammut® GEORGANIC 3D Technology™ on the other side, that were developed specially for the Eiger Extreme range. For its Delta X collection, Mammut has skillfully combined this technological know-how with comfort and design tailored for the demands of living in the city. The result of Mammut’s newest creation is a collection packed with premium quality apparel, footwear and equipment for urban outdoor experiences.
From Switzerland to the world The roots of Swiss outdoor brand Mammut date back to 1862, when a rope manufacturer in a small Swiss town started his own business. These products are still the inspiration for the market-leading climbing ropes from Mammut, which enable mountaineers to conquer the highest summits, like the legendary Eiger Nordwand.
Behind the products in the Mammut Eiger Extreme collection lies an innovation process of around 25,000 working hours. The line is composed of products that have been designed for extreme alpine scenarios, products that are firmly oriented towards the requirements of the world’s most demanding athletes. From expeditions in distant lands to technical ski-mountaineering, increasingly ergonomic, radically robust, advanced materials and technologies are used to achieve optimal constructions and maximum functionality.
Urbaneers, today's modern city explorers, face similar challenges on their everyday journey. They are constantly exposed to changing outer conditions such as temperature,
Contact Public Relations Mammut Sports Group AG Tel. +41 (0)62 769 82 71 Industriestrasse Birren 5 [email protected] CH-5703 Seon mammut.com
humidity or wind and are looking for the best gear for adaptation, protection and comfort. The main emphasis for all products and technologies developed by Mammut is therefore laid on performance, innovation and functionality – whether up in the mountains or out in the city.
Detailed product information and product images of the Delta collection are available here: http://media.pprmediarelations.ch/Mammut/Produkte/Sommer+2019/Delta+X
About Mammut Founded in 1862, Mammut is a Swiss outdoor company that provides high-quality products and unique brand experiences for fans of mountain sports around the world. This leading international premium brand has stood for safety and pioneering innovation for more than 155 years. Mammut products combine functionality and performance with contemporary design. With its combination of hardware, shoes and clothing, Mammut is one of the most complete suppliers in the outdoor market. Mammut Sports Group AG operates in around 40 countries and employs more than 770 people. mammut.com
Contact Public Relations Mammut Sports Group AG Tel. +41 (0)62 769 82 71 Industriestrasse Birren 5 [email protected] CH-5703 Seon mammut.com