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Jo Ratcliffe JO RATCLIFFE represented by ® Biography studios might employ a designer, an illustrator, work for the music industry meanwhile includes a scriptwriter or storyboarder and a director Sony’s advertising campaign of early 2000’s, to create an animation, Ratcliffe is unusual the annual posters for the South by Southwest in fulfilling every one of these roles whilst festival, and in 2010, the cover design and tour maintaining a fashion sensibility. Her films imagery for Katy Perry’s Teenage Dream album. are unique in their ability to bridge the brand aspirations of a luxury client with the technical Over the past three years, the shift towards digital expertise of a digital animator. and motion imagery in fashion has positioned Ratcliffe at the centre of the most exciting Born in Berkshire, England, Ratcliffe studied innovations in global media. Currently based in painting and printmaking at Saint Martin’s London, she has been working on a burgeoning College of Art and Design, London. There she portfolio of animations and digital projects for developed a facility for incorporating illustration fashion’s most prestigious houses. Following a into graphics through poster design. Her early film collaboration with Inez & Vinoodh and Kate editorial work for Dazed & Confused in the early Moss for Balmain in 2011, Ratcliffe was chosen 2000s was marked for its hand-drawn aesthetic, to direct the ident announcing the re-launch of JO RATCLIFFE which stood in contrast to that of many of the LVMH house of Kenzo; part of a print and her peers, and their over-reliance on the new animation package reflecting the company’s One of a new generation of creatives who are Photoshop and Illustrator tools of the period. younger positioning. “Kenzonique’s” colourful redefining the look and function of fashion Commissions for fashion publications such as montage, featuring Ratcliffe’s signature “walking imagery today, the director and illustrator Jo Visionaire, V and Vogue Nippon followed, and woman” motif, captured the imagination of the Ratcliffe leads in the field of multi-dimensional particularly for UK Vogue, to which she remains a advertising community and earned the short’s media. Her immaculate, instantly-recognisable regular contributor. These helped Ratcliffe build inclusion in the Business of Fashion’s Top Ten graphic style adapts to myriad outcomes – not up strong relationships with photographers such Fashion Films of the Season. only can she execute meticulous portraits, as Inez & Vinoodh and Richard Kern, and also led collaborate on photo-stories, create props to projects for a range of commercial clients The trailer’s success has led to further work for or stage spectacular installations, Ratcliffe in the industry, including Levi’s, Edun, Uniqlo, LVMH – most recently, “New Now”, a Noirish also devises album concepts for pop stars, Stussy, Topshop, Möet Chandon and H&M. This animé centred on the belts from Louis Vuitton’s invents characters for animators and dreams up work can be extremely diverse in form. In 2010, S/S ’12 menswear collection. logotypes to rebrand fashion companies. Ratcliffe designed various identities for Morgans Hotel Group, as well as icons for its iPad App, Biography by Penny Martin The breadth of this 10-year portfolio has made while in 2011 she was commissioned to make her incredibly self-sufficient when it comes an illustrated tear-up-and-keep tablecloth for to directing motion imagery. Whereas most a private dinner staged by Louis Vuitton. Her Miller Harris Fragrance illustrations & packaging Michael Kors Valentine’s Day 2016 Gift Guide http://en.vogue.fr/fashion-videos/fashion-story/videos/love-story-michael-kors-plays-cupid/21797 Sephora Holiday 2014 Fresh: Rose Face Mask 15th Anniversary Special Edition Packaging http://www.fresh.com/UK/Fresh-Moments-Jo-Ratcliffe.html Tory Burch Tory A Film by Jo Ratcliffe https://www.youtube.com/watch?v=CH5g7bnrsUo Nike Made Light to Go Long: Flyknit Lunar 3 https://www.youtube.com/watch?v=IwrilctDpOg Yahoo! Style Horoscopes Vogue UK December 2012, “Vogue Goes Pop” Cole Haan Jen Brill x Olivia Kim Collection http://vimeo.com/65221879 Pennyblack Fall/Winter 2013 Magalog Illustrations KENZO Kenzonique Spring/Summer 2012 http://vimeo.com/65237719 Katy Perry Album art for “Teenage Dream” & “The One That Got Away” Topshop Window Displays during London Fashion Week Louis Vuitton Table & Menu Illustrations Jimmy Choo PF15 Capsule Collection with Artist Rafael Mantesso https://www.youtube.com/watch?v=lrkXs9kBVec Rob Pruitt x Jimmy Choo Devil Panda, Angel Panda http://vimeo.com/65216012 Vogue US Fashion film opening + ending credits, “Jonnie & Ari” http://vimeo.com/65314191 Flamingo Nightclub, Berlin Neon Signage Chrome Hearts x Vogue Japan August 2014 CR Fashion Book Issue 4, “Fairy Tales” See by Chloé Spring/Summer 2014 http://vimeo.com/65216011 Ever Manifesto Ever Bamboo Character Work Dita von Teese Letter Works Hair Alphabet SXSW Norway at SXSW, 2009-2013 Louis Vuitton The Belts of Spring/Summer 2012 http://vimeo.com/40640746 Morgans Hotel Group Identities and iPad icons Balmain Nowness, featuring Kate Moss http://vimeo.com/66252166 V Magazine Art direction & collage Nina Ricci Fall/Winter 2012 http://vimeo.com/66248970 V Magazine May 2013, “About Face” Lady Gaga Applause https://www.youtube.com/watch?v=pco91kroVgQ Four Tell x SHOWstudio A collection of animation http://vimeo.com/63644743 Isetan x Vogue Japan Fall/Winter 2012 Louis Vuitton Women’s Spring-Summer 2013 fashion show, collaboration with Saskia Lawaks Visionaire #59 Fairytale, photographs by Inez & Vinoodh Fantastic illustrator Jo Ratcliffe gets set to go, photographed by Paul Wetherell, styled by Hannes Hetta. The portfolio of super-successful fashion illustrator Jo Ratcliffe is T-shirt - do you remember that Japanese streetwear label?” an exuberant affair. Her work for magazines including V Magazine Though they never called, last year Jo designed textiles for and Vogue Nippon and fashion houses like Kenzo and Jimmy Choo Nina Ricci and created animations for Louis Vuitton.” can combine exquisitely hand-drawn explosions of 60’s-style flow- ers in jewel colours with luscious candy-striped backgrounds. The “I spend all day sitting at a desk in my studio in east London, extenuated line-drawn women in her animations stride past fantasy drawing with my left hand and doing screen work with the cityscapes and flashes of neon. right,” says Jo, “so it’s important to wear something functional” Though jewellery is a luxury she enjoys, Jo tends to lose it: The Gentlewoman “When I started at Central Saint Martins in 1996, my clothing was “My life is full of single earrings.” driven by music,” she says. “The Pixies, the Breeders, the Violent SPRING/SUMMER 2013 Femmes - it was skaterish, I suppose. I was studying fine art, but my CAROLINE ROUX ultimate goal was to have one of my designs on a Hysteric Glamour Crane.tv INTERVIEW BY PAUL RAPPAPORT http://www.crane.tv/jo-ratcliffe Art director, illustrator, and animator Jo Ratcliffe challenges tradition, setting fashion in motion with her multi-dimensional skills. online content moving image and it’s kind of a blank canvas. I wouldn’t do as I was told as a child. I spent most of my time drawing, with my left hand, and would draw everything the wrong way around. So if I was I’m really emotional about the things that I make. I get really stressed out and worked up if things handwriting I would handwrite in the opposite way to everybody else and all don’t start to look the way that I want them to - and animation has brought the biggest learning the words would be backwards. Images actually were the right way around. curve. The Balmain one was probably the one I can remember the most because I just knew noth- So it started. ing about animation. I remember sitting outside a shop in a car some of the time, I was just looking through these emails and I had 4 weeks. I knew nothing about it. I knew it would be with Inez and I was living with the art director of a magazine and I just thought of doing Vinoodh and Kate Moss so I knew if I made a mistake, it was going to be very public. But it was kind some drawing and giving out little bits and pieces to put in the magazine. It of a crash course in education. was a way of making art work and getting it published that was really low cost. There is nothing like being able to make your drawings come alive. It’s not just about that. It is about being able to give life from so many angles to this image. You need to decide what’s happening, to When I started out, I saw other people making illustrations and having a par- design sound, to tell the story. For me, I quite like things to be quite funny, not too serious, to inject ticular style and it just seemed to me, especially in fashion, it would age very something with a sense of humor and you get a great amount of satisfaction if it works. So I mean quickly and I didn’t want to find myself falling into that hole. I want to stay it’s a lot of fun but there are times when I long to just be sitting here on my own making drawings. current and I want to keep evolving. At the moment, there is a lot of call for SUPER NASTY OUT THERE — ISSUE No. 02 JESSICA HOLLAND Conjuring The World: Get Pulled into Jo Ratcliffe’s Elegant Atmosphere. Illustration by Jo Ratcliffe Photo by Ben Toms When you interview someone, you’re not supposed to interrupt every five minutes Since then, she’s worked with some of the most famous names in fashion and pop.
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