August 11, 2011 Press Contact:

FOR IMMEDIATE RELEASE Kerry-Lynne Carrera 646.723.6632 [email protected]

TORY BURCH TO OPEN BOUTIQUE IN ROYAL HAWAIIAN CENTER

NEW YORK — August 11, 2011— Tory Burch announces the opening of its boutique at Royal Hawaiian Center in Waikiki, Hawaii. The two-story, nearly 2800-square-foot boutique will be the company’s second location on Oahu and 58th boutique worldwide. It is scheduled to open in early November in Building B, fronting Kalakaua Avenue. The entire Tory Burch collection will be available, including ready-to-wear, shoes, handbags, eyewear, jewelry and small leather goods.

“We are thrilled to welcome Hawaii’s largest Tory Burch boutique to Royal Hawaiian Center,” said Rosalind Schurgin, CEO of The Festival Companies, which manages and leases the Royal Hawaiian Center. “Tory Burch brings an exciting fashion dimension to our world-class shopping, dining and entertainment destination in the heart of Waikiki.”

The décor of the Royal Hawaiian Center boutique is inspired by CEO/CCO Tory Burch’s lifestyle concept. It reflects the iconic style of Tory’s boutiques, starting with signature orange lacquer doors. The space features classic brand elements—brass nesting tables, mirrored walls and moss green floors—while incorporating regional accents such as driftwood lamps, white washed oak flooring and plantation shutters on the exterior windows. There are special details exclusive to this location as well, including a Chinese Chippendale balustrade and plum ikat wall covering. Handbags, shoes and accessories will be featured on the first floor and ready-to-wear will be on the second floor.

Tory finds design inspiration in works of art, photography, film, music and traveling. The collection is also influenced by her parents and their effortless sense of style. Graphic prints, bold colors and unique details are all signatures of the brand. Celebrity fans include Blake Lively, Oprah Winfrey, Reese Witherspoon, Halle Berry, Uma Thurman and Hilary Swank.

Born in Valley Forge outside of Philadelphia, Tory graduated from The University of Pennsylvania with a degree in art history. She moved to New York to pursue a career in fashion and has worked for some of the most influential American designers, including Ralph Lauren, Vera Wang and Narciso Rodriguez at Loewe. Tory currently resides in New York City with her three sons.

Tory Burch has received recognition from the fashion industry since its launch, including the 2008 CFDA for Accessory Designer of the Year; 2007 Accessory Brand Launch of the Year from the Accessories Council of Excellence; and the 2005 Rising Star award from Fashion Group International. In 2010, Tory was named one of Forbes’ Most Powerful Women in the World.

An avid philanthropist, Tory launched the Tory Burch Foundation in 2009, which empowers women entrepreneurs through microfinance in the United States. Women are able to start and grow their own small businesses, in turn enabling them to support their families, revitalize local economies and help their communities. For more information, please visit www.toryburchfoundation.org. 11 West 19th Street • 7th Floor • New York, NY 10011 • 212.683.2323

Tory Burch is carried at 53 freestanding Tory Burch stores across the U.S., Europe and Asia, www.ToryBurch.com and nearly 500 select department and specialty stores worldwide.

Royal Hawaiian Center, the premier shopping and entertainment destination in Waikiki, consists of more than 310,000 square feet along a three-block stretch of Waikiki’s famed Kalakaua Avenue. The Center has more than 100 shops and restaurants to excite every taste. Complimentary music, hula and culture classes are available in The Royal Grove. It is open daily from 10 a.m. to 10 p.m. with late night rendezvous hot spots. The Center is situated on more than six acres of prime real estate in Waikiki and is owned by Kamehameha Schools. To learn more about the Center, visit www.RoyalHawaiianCenter.com or call Lei Ohu Guest Services at (808) 922-2299.

11 West 19th Street • 7th Floor • New York, NY 10011 • 212.683.2323