Content Taxonomy V2.0 IAB Technology Laboratory

Content Taxonomy v2.0 IAB Technology Laboratory

CONTENT TAXONOMY v2.0

Tier 1 – Tier 2 Categories

Introduction The Taxonomy and Mapping Work Group assembled in April 2016 to identify industry taxonomies in need of updating for companies interested in expanded categorization of content, advertising products, and audience segmentation. The IAB Tech Lab Content Taxonomy, previously known as the QAG Taxonomy, was developed in consultation with taxonomy experts, measurement companies, and members of the IAB Technology Laboratory in order to develop a standard content taxonomy. This taxonomy will be leveraged by publishers & advertisers for describing the topics of page content and site content with the primary purpose of facilitating relevant, brand safe and effective advertising. The taxonomy also serves secondary purposes of audience analysis and development. This document is a summarization of Tier 1 and Tier 2 categories, released in January of 2017; this is the culmination of the working group efforts and can be found at: https://iabtechlab.com/content-taxonomy/

About the IAB Technology Lab The IAB Technology Laboratory is a nonprofit research and development consortium charged with producing and helping companies implement global industry technical standards and solutions. The goal of the Tech Lab is to reduce friction associated with the digital advertising and marketing supply chain while contributing to the safe growth of an industry. The IAB Tech Lab spearheads the development of technical standards, creates and maintains a code library to assist in rapid, cost-effective implementation of IAB standards, and establishes a test platform for companies to evaluate the compatibility of their technology solutions with IAB standards, which for 18 years have been the foundation for interoperability and profitable growth in the digital advertising supply chain. The Taxonomy and Mapping Work Group is a working group within the IAB Technology Lab. Further details about the IAB Technology Lab can be found at: https://iabtechlab.com/

Contact Information Taxonomy & Mapping Co-Chairs Ilham Elkatani Noel Agnew, AOL Manager, Product Kevin Flood, PowerLinks Media IAB Technology Lab [email protected]

Table of Contents

AUTOMOTIVE 5

BOOKS AND LITERATURE 5

BUSINESS AND FINANCE 5

CAREERS 5

EDUCATION 5

FAMILY AND RELATIONSHIPS 5

FINE ART 5

FOOD & DRINK 6

HEALTHY LIVING 6

HOBBIES & INTERESTS 6

HOME & GARDEN 6

MEDICAL HEALTH 6

MOVIES 7

MUSIC AND AUDIO 7

NEWS AND POLITICS 7

PERSONAL FINANCE 7

PETS 8

POP CULTURE 8

REAL ESTATE 8

RELIGION & SPIRITUALITY 8

SCIENCE 8

SHOPPING 8

SPORTS 9

STYLE & FASHION 9

TECHNOLOGY & COMPUTING 9

TELEVISION 10

TRAVEL 10

VIDEO GAMING 10

Automotive Business and Finance Family and Relationships Auto Body Styles Business Bereavement Auto Buying and Selling Economy Dating Auto Insurance Industries Divorce Auto Parts Eldercare Auto Recalls Marriage and Civil Unions Auto Repair Careers Parenting Auto Safety Apprenticeships Single Life Auto Shows Career Advice Auto Technology Career Planning Auto Type Job Search Fine Art Car Culture Telecommuting Costume Dash Cam Videos Vocational Training Dance Motorcycles Design Road-Side Assistance Digital Arts Scooters Education Fine Art Photography Adult Education Modern Art College Education Opera Books and Literature Early Childhood Education Theater Art and Photography Books Educational Assessment Biographies Homeschooling Children's Literature Homework and Study Comics and Graphic Novels Language Learning Cookbooks Online Education Fiction Primary Education Poetry Private School Travel Books Secondary Education Young Adult Literature Special Education

Food & Drink Hobbies & Interests Home & Garden Alcoholic Beverages Antiquing and Antiques Gardening Barbecues and Grilling Arts and Crafts Home Appliances Cooking Beekeeping Home Entertaining Desserts and Baking Birdwatching Home Improvement Dining Out Cigars Home Security Food Allergies Collecting Indoor Environmental Quality Food Movements Content Production Interior Decorating Healthy Cooking and Eating Games and Puzzles Landscaping Non-Alcoholic Beverages Genealogy and Ancestry Outdoor Decorating Vegan Diets Magic and Illusion Remodeling & Construction Vegetarian Diets Model Toys Smart Home World Cuisines Musical Instruments Paranormal Phenomena Radio Control Medical Health Healthy Living Sci-fi and Fantasy Diseases and Conditions Children's Health Workshops and Classes Medical Tests Fitness and Exercise Pharmaceutical Drugs Men's Health Surgery Nutrition Vaccines Senior Health Weight Loss Wellness Women's Health

Movies Folk Music News and Politics Action and Adventure Movies Games & Hobbies Podcasts Crime Animation Movies Gospel Music Disasters Comedy Movies Health Podcasts International News Crime and Mystery Movies Hip Hop Music Law Documentary Movies Inspirational Music Local News Drama Movies International Music National News Family and Children Movies Jazz Politics Fantasy Movies Kids & Family Podcasts Weather Horror Movies News & Politics Podcasts Romance Movies Oldies Music Science Fiction Movies Public Radio Personal Finance Special Interest Movies Reggae Consumer Banking Religion & Spirituality Podcasts Financial Assistance Religious Music Financial Planning Music and Audio Rhythm and Blues Frugal Living Adult Contemporary Music Rock Music Insurance Arts Podcasts Science & Medicine Podcasts Personal Debt Blues Society & Culture Podcasts Personal Investing Business News Radio Soundtracks Personal Taxes Business Podcasts Sports & Recreation Podcasts Retirement Planning Children's Music Sports Play-by-Play Classic Hits Sports Talk Radio Classical Music Talk Radio College Radio Technology Podcasts Comedy Podcasts TV & Film Podcasts Comedy Radio Urban Adult Contemporary Music Contemporary Hits Urban Contemporary Music Country Music Dance and Electronic Music Education Podcasts

Pets Real Estate Science Birds Apartments Biological Sciences Cats Developmental Sites Chemistry Dogs Hotel Properties Environment Fish and Aquariums Houses Genetics Large Animals Industrial Property Geography Pet Adoptions Land and Farms Geology Reptiles Office Property Physics Veterinary Medicine Real Estate Buying and Selling Space and Astronomy Real Estate Renting and Leasing Retail Property Pop Culture Vacation Properties Shopping Celebrity Deaths Couponing Celebrity Families

Celebrity Homes Religion & Spirituality

Celebrity Pregnancy Agnosticism

Celebrity Relationships Astrology

Celebrity Scandal Atheism

Celebrity Style Buddhism

Christianity

Hinduism Islam Judaism

Sikhism

Spirituality

Sports Olympic Sports Style & Fashion American Football Poker and Professional Gambling Beauty Australian Rules Football Rodeo Body Art Auto Racing Rowing Children's Clothing Badminton Rugby Designer Clothing Baseball Sailing Fashion Trends Basketball Skiing High Fashion Beach Volleyball Snooker/Pool/Billiards Men's Fashion Bodybuiling Soccer Personal Care Bowling Softball Street Style Boxing Squash Women's Fashion Cheerleading Swimming College Sports Table Tennis Cricket Tennis Technology & Computing Cycling Track and Field Artificial Intelligence Darts Volleyball Augmented Reality Disabled Sports Walking Computing Diving Water Polo Consumer Electronics Equine Sports Weightlifting Robotics Extreme Sports Wrestling Virtual Reality Fantasy Sports Field Hockey Figure Skating Fishing Sports Golf Gymnastics Hunting and Shooting Ice Hockey Inline Skating Lacrosse Martial Arts

Television Animation TV Children's TV Comedy TV Drama TV Factual TV Holiday TV Music TV Reality TV Science Fiction TV Soap Opera TV Special Interest TV Sports TV

Travel Travel Accessories Travel Locations Travel Preparation Travel Type

Video Gaming Console Games eSports Mobile Games PC Games Video Game Genres