Tourism Toolkit CONTENTS Tourism in Southland 2 Working within the tourism industry 4 Starting a business 6 Promoting your product in print 8 Promoting your product online 10 Promoting your business at the i-SITE 13 Working with media 15 How to write a media release 17 What is trade? 18 Working with trade 20 Delivering a quality experience 23 Glossary of tourism terms 25
[email protected] Tourism in Southland SOUTHLAND - A VISITOR DESTINATION The Southland region is comprised of multiple destinations, with the well-known Southern Scenic Route linking many of these places, plus additional inland destinations. The Southern Scenic Route officially starts in Dunedin and finishes in Queenstown. Destinations within Southland include: + Invercargill + Bluff + Stewart Island + The Catlins and Southern Southland + Gore and Eastern Southland + Riverton and Western Southland + Winton and Central Southland + Lumsden and Northern Southland + Te Anau and Fiordland As a region, Southland is well suited to New Zealand’s ideal traveller, having world class natural attractions (Fiordland) and emerging destinations that offer a chance to explore at a more relaxed pace (the Catlins, Stewart Island, Western Southland). Southern charm is growing in reputation and no other region in New Zealand recognises explicitly that its local residents offer a particular point of difference with southern hospitality. With the perceived hustle and bustle of other Southland also showcases New Zealand’s + Southern hospitality, popular destinations such as Queenstown, global position: + Wilderness on a large scale, Rotorua, Bay of Islands and the Abel + Outstanding natural scenery and wildlife + Cultural heritage, Tasman area, Southland offers unhurried, – Fiordland and Stewart Island are + Unhurried, non-crowded, timeless and relaxed experiences.