G25

Annual Report

Tourism 2016/2017

Sara Orme 2.64 53,000 million Australian and British visitors followers on during the British and Irish Lions Rugby Tour Facebook 13% more visitors during spring and autumn 10,679 stories generated (estimated value: $227.2 million) 6.3 85 bids million supported through the referrals to tourism Conference Assistance Programme businesses from (estimated value: newzealand.com $164 million) 3.6 million visitors 41 396 million media outlets hosted visits to in 180 visits newzealand.com Miles Holden

40 major trade events 42% increase in premium attended by visitor spend Tourism New Zealand 96% of Kiwis agree or strongly agree that international tourism is good for New Zealand

$10.25 6000 billion people surveyed for our partnership campaign with the contributed to the Department of Conservation New Zealand economy by (launching in FY18) international visitors

4,607 100% Pure New Zealand Specialists 181 $3,800 incentive conference average holiday spend bids supported per holiday arrival Adam Bryce Contents

02. Tourism New Zealand — Who We Are 04. Chair and Chief Executive Report 10. Governance 12. Board Members 16. Core Leadership Team 18. Strategic Priorities and Outcomes 29. Statement of Performance 40. Equal Employment Opportunities 45. Financial Statements 50. Notes to the Financial Statements 76. Independent Auditor’s Report

1

Seoul Beijing* Tokyo New Delhi* Shanghai Guangzhou Mumbai

Singapore Jakarta

Sydney

Tourism New Zealand — Who We Are

Tourism New Zealand is the Government organisation responsible for promoting New Zealand to the world and encouraging international visitors to this amazing country.

Tourism New Zealand was established in 1991 as a by the New Zealand Tourism Board Act, and since then our staff has worked tirelessly to create award winning campaigns marketing New Zealand as an international visitor destination.

Tourism has a major impact on New Zealand’s economy and Tourism New Zealand has an instrumental role in spurring its growth. We are the only Government organisation in New Zealand with the mandate and resources to develop and implement a strategy for international tourism attraction. The cornerstone of our promotions is the ‘100% Pure New Zealand’ campaign, first launched in 1999 and continually evolving to tell the story of the unique experiences available to people who visit New Zealand.

2 Tourism New Zealand has 13 offices (two in Los Angeles New Zealand) and around 160 full-time staff

Auckland

São Paulo Buenos Aires*

A key part of Tourism New Zealand’s successful strategy has been our enduring partnerships with global media partners, influential travel sellers and airlines, high profile celebrities and opinion leaders and New Zealand tourism operators. We provide relevant and up-to-date information for visitors, embracing social media and technology, and ensuring the quality of New Zealand’s tourism product and experience.

In addition to our day-to-day operations, Tourism New Zealand owns and operates the quality assurance organisation Qualmark New Zealand, and supports the Visitor Information Network Inc, overseeing more than 80 i-SITE visitor information centres around New Zealand.

Tourism New Zealand has 13 offices, we co-locate staff in a further three locations and have around 160 full-time staff members.

*Co-location of staff

3 Chair and Chief Executive Report

Kerry Prendergast Stephen England-Hall Tourism New Zealand Chair Tourism New Zealand Chief Executive

On behalf of the Board and Leadership team, we are Against these top-line results, it was a year of change delighted to present Tourism New Zealand’s Annual for Tourism New Zealand. We expanded our presence Report for