Skol Sensation © José Cordeiro Sensation Skol © José Cordeiro Zucco Restaurant © José Cordeiro Restaurant Zucco Open Air Urban Art Museum © Caio Pimenta

IN NUMBERS GASTRONOMY NIGHTLIFE HEALTH AND WELLNESS 12 million inhabitants in the city, A city of aromas and flavors. has gastronomy as one of the strongest cultural traits. The offer The São Paulo’s nightlife is a truly portrait of the city: frenetic, creative, diverse and democratic. São Paulo, by + than 15 million tourists per year. or 21 million in the metropolitan region. has excellence and is democratic. Whether for a business lunch, friends reunion or a family meeting, there the way, is famous for its nightlife that has already been awarded among the bests like Ibiza and New York. To have the most important hospital and the best health professionals of the Country is a privilege of the biggest Brazilian are always options that goes from the popular gastronomy to the renowned restaurants. A fresh sashimi, Around all the corners, lively happy hours start the party: residents and tourists mingle to dance, flirt, eat, metropolis, destination of so many people that look for excelence in hospitals and state-of-the-art laboratories with a crunchy samosa, a properly spicy ceviche and a surprising fresh pasta are some of the delights at the drink or all those things at the same time. There are some whole neighborhoods dedicated to provide hours advanced technology to diagnose and treat the most complex diseases, with an excellent cost-benefit ratio compared 30.000 109 parks and capital; and we didn’t mention yet the feijoada, the virado à paulista, the really giant codfish pastry and the of fun. The , for example, is the most renowned bohemian district and pleases everyone. The to many countries in the world. Whether for treating diseases or for surgical interventions, São Paulo has become an bars 1584ª maior green areas mortadella sandwich, the melted cheese of the bests pizzas of the world, the hot bread, coming out of the area known as Baixo Augusta attracts the alternative public in vibrants bars and clubs with parties that runs international reference in the area, attracting more and more tourists, domestic or foreigners, who are looking after museums oven, beside of a freshly ground coffee made with selected beans, and all the other tradicional dishes of our all night long. The Barra Funda mixes options like rock ’n’ roll, sertanejo (a kind of brazilian country music) their most precious asset. No wonder that the city concentrates the best medical colleges in the country and many of 20.000 restaurants metrópole do mundo 145 theaters land. Between so many options, none is better than that one that satisfies you. Try it! e and dedicated to the LGBT public. Vila Olímpia and Itaim Bibi are famous for refined establishments, an the hospitals have their own research institutes. Dental and aesthetic treatments also stand out. There are also several of 52 types of cuisines. and venues option for the more sophisticated public. options of SPAs and modern techniques to take care of your body and soul.

Main annual events

• São Paulo Anniversary • Carnaval – Samba school parade and street carnival • Lollapalooza Brasil

• São Paulo Fashion Week Pride Parade © José Cordeiro LGBT • Auditório Ibirapuera © José Cordeiro

• Casa Cor Mario de Andrade Library © José Cordeiro Brigadeiro Faria Lima Ave. © José Cordeiro Lima Ave. Faria Brigadeiro • LGBT Pride Parade • Biennal Book Fair (even years) • Virada Esportiva • Biennal Art Fair (even years) • Biennal Architecture Fair (odd years) • International Motor Show (even years) • F1 Grand Prix • Christmas in Lights • São Silvestre International Race • New Year’s Eve at Paulista Ave.

And more: CULTURE BUSINESS STUDIES • Music festivals, international concerts, business fairs, congresses & conventions, A city that breathes culture, where creativity rules and everything happens. It has exhibitions, concerts, hundreds Mirrored skyscrapers rise as the headquarters of countless multinationals across the city. Business tourism is The prestigious universities of São Paulo have attracted more and more students interested in deepening musicals and many others. of museums and cultural centers, galleries, theaters and an important built and immaterial patrimony that the great vocation of São Paulo. The economic power of the largest Brazilian consumer market, associated their knowledge, making educational tourism a segment that deserves attention. After all, São Paulo is a helps the city to build its history among the great diversity of its people. From MASP, which has a collection with the support infrastructure and the offer and quality of services, make the city a unique destination. The reference in this area in , bringing together renowned research and teaching institutions and ranging from ancient times to the 21st century, through the interactive Football Museum, the Brazilianity strength of the financial market is present in emblematic places such as Avenida Paulista, which assumed conducting the main academic congresses and specialized seminars, in a way that if you want to be up- of artists at the Pinacoteca, the interactive experiences of Catavento Cultural, to the ephemeral art of the this identity from the 1980s, starting to share space with Brigadeiro Faria Lima and Luis Carlos Berrini avenues to-date you need to pass by the city. It offers countless options for undergraduate, postgraduate, masters, creative talents that covers the gray of the stone jungle, with the colors and joy of graffiti. Whether in musical after the 2000’s. Excellence in services and the concentration of skilled labor are attractive to most of the doctorate, free courses, extension courses, lectures, workshops that stimulate personal and professional great productions, alternative plays, street carnival or the uninterrupted 24 hours of artistic manifestations of country’s startups and technology companies who have settled here, helping to make the city an important growth, instigating students and professionals to become the best in their areas and to make a difference in the Virada Cultural, the city will enchant you. center of creative industries. an globalized and competitive world.

Tourist Information

In the CITs you can find cultural guides, in addition to city maps and sightseeing brochures. CIT Paulista © José Cordeiro Ecotourism Zone © José Cordeiro Zone Ecotourism Biennal Book Fair © José Cordeiro Biennal Book Fair Ladeira Porto Geral © Jefferson Pancieri

EVENTS SHOPPING CIT PAULISTA CIT REPÚBLICA do you know? São Paulo knows how to make and host events, and performs them with excellence! No wonder that it Although the motivation of your trip is not to shopping, being in São Paulo is an opportunity to acquire Waking up early, feeling the morning breeze and stretching your muscles to enjoy every step around Mario Covas Park Praça da República, s/nº. At some large events and places receives the title of capital of the events in Latin America. Is the proposal knowing what is new for your products and services not easily found at some places. Goods with good prices or exclusive items are some centennial trees are part of the morning scenery of many São Paulo citizen. To hold back the frenetic pace of Avenida Paulista, 1.853. Daily, from 9am to 6 pm. where people are likely to look business? Just choose your area. Do you want to be ahead of the news? Some of the major international of the reasons why tourists do not fail to schedule time for shopping. The most charming address, Rua Oscar everyday life, practicing the most diverse types of physical activities is a routine in the city. It offers countless Daily, from 9am to 6pm. for informations about the city, is events that dictate trends pass by here. Are you a sports lover? We have speed races and sports competitions. Freire, houses international brands and concept stores that worth the visit. For good bargains, Rua 25 de amateur modality options, whether in parks, squares, courts and public fields, clubs or gyms and even water CIT congonhas possible to find a mobile tourist Do you appreciate arts? Fall in love with biennials and cultural events, whether in the visual arts, music, Março is the largest open-air commercial conglomerate in Latin America with gift shops, costume jewelry sports at Guarapiranga Dam and at the Polo de Ecoturismo waterfalls. But, it also offers lots of professional CIT TIETÊ Congonhas Airport (arrivals area) information, with a complete dance, theater, cinema... you will find everything there. Do you need to rock your body and forget about and utilities. There are also streets specialized in electronics, brides, tools, musical instruments, religious and high-performance sports options. The municipality of São Paulo is famous for hosting one of the most Bus Terminal Tietê (arrivals area) Av. Washington Luis, s/nº. structure to receive the visitors, the routine? Have fun at the concerts, shows and at the Carnival fun. Whether it is to host your event, to articles, etc. And for those who prefer the charm of handicrafts, design and antiques markets, São Paulo has traditional events in South American athletics, the São Silvestre International Race, for its three major soccer Av. Cruzeiro do Sul, 1800. Daily, from 7am to 10pm. with professionals riding segways strengthen your business, to acquire knowledge or to satisfy your leisure needs, São Paulo is always ready dozens of them! clubs and also for motor races, being the only city in South America to host a F1 Grand Prix - an event that Daily, from 6am to 10pm. to amplify the information reach. to welcome you. attracts tons of foreign tourists. Top 5 attractions

In addition to concentrating important exhibitions centers and events, the North Zone is also the scene There are several options of places to go in the city. We highlight the five tourist attractions most sought of the biggest popular allegorical parade: the Carnival. because of their peculiar characteristics and their historical and/or cultural importance. Check it out! This is where the sambadrome and many traditional samba schools are located. It is in this region that the Tietê Bus Terminal is located, connecting many Perus cities, not only in the São Paulo State, but also in and South America. There are also many green areas, such as the Cantareira Park, one of the largest North Zone Ibirapuera Park urban forests in the world. Ibirapuera, the most important and visited park of the city, has several leisure options for the whole family. In addition to the physical activity C Guarulhos areas, there are several important cultural centers, such as the Museum Airport of Modern Art (MAM), the Fundação Bienal, the , North Zone with a wide range of concerts, the OCA, the Afro-Brazilian Museum Tucuruvi and the Japanese Pavilion, a space for the eastern culture. Next to the

park, you can also visit the Museum of Contemporary Art (MAC) and MAP the Mausoleum Obelisk to the Heroes of 1932. Ibirapuera Park © Caio Pimenta K E A D 6 I Imperatriz Leopoldina 1 Downtown Palmeiras-Barra Funda Luz Ceasa Municipal Theater © Fabio Arantes/SECOM 8 Corinthians- Itaquera Vila Madalena 9 2 Municipal Theater 3 5 5 26 21 3 28 13 2 The Municipal Theater is one of the most famous postcards of 24 15 18 23 1 20 the city. Stage for the Modern Art Week of 1922, the initial mark of East Zone modernism in the country, it underwent several restorations to make West Zone 19 it more modern without losing the glamor of that age. 12 Vila Prudente 17 10 It receives erudite presentations of great international and national Vila União Butantã 22 Moema 27 Tamanduateí 14 29 names, as well as extensive music and dance program. You can also H 4 do a guided tour, or simply enter the marble lobby and visit the “Café Along with the neighborhood, has 7 do Teatro Municipal”, decorated by the Campana brothers. lots of options of good restaurants and lively bars, from fine dining to cool snack bars. Want to get a B sample of what can be found in the region? Go to F G Rua dos Pinheiros. In the neighborhood, there are J also several shopping options, such as shopping Jabaquara 11 streets specialized in decoration, design or musical instruments. On Saturdays, the Benedito Calixto Santo Amaro Football Museum Square receives a antiques market and a lively Pinheiros The most populous region of the city, the East Zone chorinho concerts. is home to 1/3 of the population of São Paulo in Enjoy Located in the Pacaembu , it has a multimedia and interactive its 33 districts. Close to the center is Brás, famous collection that preserves the main and most important moments of for its well-priced clothing stores. Carmo Park and national football, relating them to the country and world’s historical 4 16 SESC Itaquera are green areas with great leisure and São Paulo! context. The exhibition rooms share three concepts that guide the entertainment options for visitors. It is also home to visit: emotion, history and fun. More than information on sports, the Area of concentration of bohemians, the Vila Madá important heritage sites in the history of Brazil, such São Paulo is surprising. As the largests Football Museum is, above all, a museum about the history of the or just Vila - as it is affectionately called - inspires as the São Miguel Arcanjo Chapel, the Penha Historic East Zone global metropolises, the capital of São Brazilian people and about its most striking cultural manifestation. fun and art. During the day, the movement takes Grajaú Center and the Immigration Museum. Paulo is marked by strong urbanization MuseuFootball do Futebol Museum © Rogério © José CassimiroCordeiro place in bookstores, cafes and other good places for and vast business, leisure and cool shopping, as well as renowned art galleries and ateliers. Stripped restaurants make the walk around the South Zone entertainment options. Latin America’s neighborhood even more enjoyable, usually bringing economic center, São Paulo is home Buildings that blend with the history of the city and of to some of the largest corporations Municipal Market © Jefferson Pancieri a very Brazilian spice to the meal. Visit Batman’s Alley, the country are the main attractions at the Historical Municipal Market an open-air gallery located at Rua Gonçalo Afonso in the world and is destination for Center. Don’t miss the Pateo do Collegio, the site Rodrigues/SECOM © Leon Anhangabaú Valley filled with graffiti from various Brazilian and some the main events of international One of the largest supply centers in the city is famous for having foreigners artists. The nightlife of the area moves where São Paulo was founded and which today repercussion. The cultural agenda is a great diversity of fruits, as well as other types of goods such as the neighborhood, where you will find bars for all houses a beautiful museum of religious art. The most a spectacle apart. The city has dozens Vila Madalena cheese, spices, seafood, exotic meats and wines. The building, with preferences. significant Catholic temples of the city are in the of museums, theaters, movie theaters, stained glasses and a beautiful architectural style, is a great place for a libraries, concert halls and cultural 25 region, a great example is the Sé Cathedral, which snack or lunch. In the mezzanine, there are restaurants with delicious is considered one of the five largest neo-Gothic centers. Often, it populates the people’s delicacies, the most famous being the mortadella sandwich and the temples in the world. On the other hand, the Basilica imaginary as a gray and concrete city. And that’s where São Paulo surprises us! codfish pastry. The so-called Mercadão is located near Rua 25 de of the São Bento Monastery carries out masses with Março. Nearby is the “Catavento Cultural e Educacional”. In addition to the headquarters of several companies located in the region of Vila Olímpia and surrounding Gregorian chants. Museums and cultural centers areas, visitors who want to get to know São Paulo with unmissable programs are scattered throughout Downtown nightlife will find a huge number of nightclubs that the region. Among them are Caixa Cultural and operate all night long and have schedules ranging CCBB - Centro Cultural Banco do Brasil. Checking MASP © José Cordeiro from samba to rock, including MPB and jazz concerts the Municipal Theater schedule is also worthwhile. MASP and ending with presentations of DJs specialized in The city’s postcard and one of the most important museums of electronic music. the Southern Hemisphere, the Assis Chateaubriand Art Museum of Vila Olímpia São Paulo or MASP, as it is known, surprises the locals and tourists The most oriental neighborhood of the city is with a collection of 8 thousand pieces of renowned artists, such as themed with traditional Japanese flashlights, which Cândido Portinari, Goya, Delacroix, Renoir and Monet. There are also Located in the heart of the city and near to the decorate most of the streets and the Torii - a red temporary exhibitions, which involve the most different themes. Its sophisticated Jardins district and to the up-to-date portal - at Rua Galvão Bueno. Among the attractions building, designed by modernist architect , is a reference. , the centennial avenue has become the are the Japanese Immigration Museum, the Busshinji On Sundays, its free space receives an antique market with several portrait of São Paulo’s economic history and is one Temple, restaurants and typical souvenirs, as well of the capital’s main financial and cultural centers. articles, with a guarantee of authenticity. as bookstores and eastern shops. Parties such as Thousands of people circulate around that site every day, and the hectic work atmosphere felt during the Tanabata Matsuri (Star Festival) and Chinese New Year week becomes festive and relaxed on Saturdays and liven up the streets of the neighborhood at certain

Sundays. Amidst the modern buildings is the historic times of the year. For the tour to be complete, get to Liberdade of the 1930s and the the tranquility know the handicrafts and typical foods market, that GET TO KNOW MORE ABOUT SÃO PAULO CITY of the Trianon Park. Besides having several options of takes place on weekends at the Liberdade Square. shops and restaurants, it is the stage of great events how to feel like a

Paulista Ave. and breathes lots of culture in MASP, Centro Cultural “paulistano” Tourism website FIESP and Itaú Cultural. The most beloved avenue in The São Paulo Turismo (SPTuris) offers a website with informations about the current attractions of the city. It is possible to find thematic São Paulo always has a program for each one. Whether it is for the locals or for those who came from abroad, being a “paulistano” is a multifaceted state of mind that tours for the different interests and availabilities, enterteinment news, cultural programs and service suggestions. You can also find tips The region of Luz concentrates several historical and mixes the rush so as not to get late with the calmness of a draft beer after a day of work. What, then, can be considered about transport and locomotion, maps, shopping guides, must-see attractions, cultural and business calendar, interesting data, surveys cultural attractions of São Paulo. The Júlio Prestes a São Paulo experience? Being a São Paulo citizen means being, at the same time, very Brazilian and global. and download of promotional brochures. Located at the farthest southern end of the city, it Station, the main way for the coffee transportation in São is formed by the districts of Parelheiros and Marsilac Paulo at the beginning of the 20th century, now houses The Avenida Engenheiro Luís Carlos Berrini region is and by the Ilha do Bororé. Far from the urban center, VISIT: the Sala São Paulo, considered the best concert hall in a great business center of São Paulo, with imposing it has countryside airs. The two Environmental www.cidadedesaopaulo.com buildings and modern architecture. Located in the Protection Areas in the Capivari-Monos and Bororé- Latin America. The has an English inspiration district of Brooklin, it is in a strategic point of the city, Colônia areas represent 20% of the São Paulo map, and, just in front of it, is the Pinacoteca do Estado. In its close to important avenues such as Bandeirantes covered by miles of pristine Atlantic Forest, rivers collection, there are about one hundred thousand works, Pastry and suGar cane THE BOHEMIA AT Vila Madalena AND PARTY AT Augusta Pateo do Colegio © Fabio Arantes/SECOM © Fabio do Colegio Pateo

and . It has CPTM Berrini station, Luz and clear waterfalls. The region is also a great including pieces by artists like Tarsila do Amaral, Portinari juice in a free market In the midst of day-to-day rush, Paulistas always take time to meet friends and have one of the most modern in the trains network, with A free market day is a pastry some fun. The Vila Madalena bars or the night clubs of Baixo Augusta are usually historical patrimony. Its churches, temples, buildings, and Rodin. A delicious cafe overlooking Parque da Luz is projects adapted to suit passengers with special cemeteries and cultural centers tell lots of history eating day! Whether standing places with full glasses and easy laughting. needs or reduced mobility. And also with a bike the ideal place for a break between the works of art. On

Berrini of the adventures lived by immigrants, especially in front of a tent or seated in a lane for those who like to ride their bikes. Near the the opposite side of the avenue is the Luz Monastery, Germans and Japaneses, who were part of the little bench. As earlier you get avenue is the Octavio Frias de Oliveira Bridge, a colonization of São Paulo. Surprise yourself with the where the Sacred Art Museum, the Chapel and the Frei there, more options of flavours OPEN Paulista ON SUNDAYS BREAKFAST AT A ‘PADOCA’ famous postcard of the city. Ecotourism Zone of São Paulo! Galvão (the first Brazilian saint) Memorial are located. you will find. You can also enjoy After a good breakfast at the We have an affective relationship with Ecotourism Zone a sugar cane juice. One of the bakery, the São Paulo locals will the bakeries, or “padocas”, as they are favorite markets is located enjoy a bit of the heart of the known here. On weekends, they get in front of the Pacaembu city. Avenida Paulista on Sundays crowded at breakfast time. Some offer AIRPORTS SPORTS EVENTS - Exhibition GASTRONOMY BUS TERMINALS TOP 5 Stadium, and happens in a few is open only to pedestrians, delicious catering service that is usually Coordination: Eduardo Colturato / Raquel Vettori / Fernanda Ascar / Adriana Omuro • Text: Silvia Chimenti / Adriana Omuro / Raquel A Campo de Marte 1 Parque Centers 17 Itaim Bibi I Barra Funda Bus Terminal 1 MASP days of the week, but there are attracting musicians, storytelling served until late so as to serve the most Vettori / Caroline Braga / Amanda Valenciano • Revision: Marcelo Iha / Amanda Valenciano / Sandra Ferraggine • Graphic Project: B Congonhas 3 D Anhembi 18 Jardins / Oscar Freire J Jabaquara Bus Terminal 2 Municipal Market other great choices around the groups, soap bubbles makers, sleepyhead, but the most frequent order Rômulo Castilho • Graphic Design: Marília Uint / Amanda Valenciano / Fábio Montanheiro C Guarulhos (International Airport) 4 Interlagos Circuit E Center Norte 20 Liberdade K Tietê Bus Terminal 3 Football Museum whole city during the week. cyclists, skaters and lots of fun. is the “paulistano” pair: the griddled bread Cover Photos: Catedral da Sé © Jefferson Pancieri / Obelisco © José Cordeiro / Sala São Paulo © José Cordeiro 10 Olympic Center F São Paulo Expo 21 Mooca / Tatuapé 4 Ibirapuera Park and the “pingado”. Printing: 1.500 copies / Printed in August 2018 CITS - Tourist Information 11 Paralympic Center G Transamérica Expo Center 24 Pinheiros HEALTH AND WELLNESS 5 Municipal Theater 14 H 9 Morumbi Stadium WTC Downtown (República) 13 Clínicas / Paulista & Sorroundings ENJOY THE INTENSE CULTURAL LIFE 16 22 Metro SHOPPING Guarapiranga Morumbi The cultural program of the city is filled with good options throughout ENJOY A WEEKEND AT Ibirapuera PARK 8 Brás 19 Jockey Club EVENTS - Concerts BUSINESS 27 Vila Clementino CPTM It is the paulistano’s beach. It is worthwhile to Highways the year. Whether it be for exhibits, concerts, plays or musicals, it is KEY 18 Jardins / 25 Ecotourism Zone 1 7 Berrini walk, ride your bike, sit by the lake or enjoy Highways under Construction possible to schedule an event every day and even then, not have 26 Rua 25 de março 2 Anhangabaú 9 Downtown NIGHTLIFE one of its many museums and cultural centers. a weekend like the other. It is common that international exhibits STUDIES 4 Interlagos Circuit 15 Faria Lima 5 Baixo Augusta Sunday is usually the day of greatest visit but reach a record audience here. So do not postpone it: plan the CULTURE 12 Cidade Universitária - USP 14 Morumbi Stadium 23 Paulista 6 Barra Funda it is also the day that concentrates a special events according to your interests and enjoy! 23 Paulista 19 Jockey Club 28 Vila Madalena program like, for example, concerts. 9 Downtown 29 Vila Olímpia