Caio Pimenta © Skol Sensation © José Cordeiro Sensation Skol Ibirapuera Park © José Cordeiro Zucco Restaurant © José Cordeiro Restaurant Zucco Open Air Urban Art Museum IN NUMBERS GASTRONOMY NIGHTLIFE HEALTH AND WELLNESS 12 million inhabitants in the city, A city of aromas and flavors. São Paulo has gastronomy as one of the strongest cultural traits. The offer The São Paulo’s nightlife is a truly portrait of the city: frenetic, creative, diverse and democratic. São Paulo, by + than 15 million tourists per year. or 21 million in the metropolitan region. has excellence and is democratic. Whether for a business lunch, friends reunion or a family meeting, there the way, is famous for its nightlife that has already been awarded among the bests like Ibiza and New York. To have the most important hospital and the best health professionals of the Country is a privilege of the biggest Brazilian are always options that goes from the popular gastronomy to the renowned restaurants. A fresh sashimi, Around all the corners, lively happy hours start the party: residents and tourists mingle to dance, flirt, eat, metropolis, destination of so many people that look for excelence in hospitals and state-of-the-art laboratories with a crunchy samosa, a properly spicy ceviche and a surprising fresh pasta are some of the delights at the drink or all those things at the same time. There are some whole neighborhoods dedicated to provide hours advanced technology to diagnose and treat the most complex diseases, with an excellent cost-benefit ratio compared 30.000 109 parks and capital; and we didn’t mention yet the feijoada, the virado à paulista, the really giant codfish pastry and the of fun. The Vila Madalena, for example, is the most renowned bohemian district and pleases everyone. The to many countries in the world. Whether for treating diseases or for surgical interventions, São Paulo has become an bars green areas mortadella sandwich, the melted cheese of the bests pizzas of the world, the hot bread, coming out of the area known as Baixo Augusta attracts the alternative public in vibrants bars and clubs with parties that runs international reference in the area, attracting more and more tourists, domestic or foreigners, who are looking after 1584ª maior museums oven, beside of a freshly ground coffee made with selected beans, and all the other tradicional dishes of our all night long. The Barra Funda mixes options like rock ’n’ roll, sertanejo (a kind of brazilian country music) their most precious asset. No wonder that the city concentrates the best medical colleges in the country and many of 20.000 restaurants metrópole do mundo 145 theaters land. Between so many options, none is better than that one that satisfies you. Try it! e and dedicated to the LGBT public. Vila Olímpia and Itaim Bibi are famous for refined establishments, an the hospitals have their own research institutes. Dental and aesthetic treatments also stand out. There are also several of 52 types of cuisines. and venues option for the more sophisticated public. options of SPAs and modern techniques to take care of your body and soul. Main annual events • São Paulo Anniversary • Carnaval – Samba school parade and street carnival • Lollapalooza Brasil • São Paulo Fashion Week Pride Parade © José Cordeiro LGBT • Virada Cultural Auditório Ibirapuera © José Cordeiro • Casa Cor Mario de Andrade Library © José Cordeiro Brigadeiro Faria Lima Ave. © José Cordeiro Lima Ave. Faria Brigadeiro • LGBT Pride Parade • Biennal Book Fair (even years) • Virada Esportiva • Biennal Art Fair (even years) • Biennal Architecture Fair (odd years) • International Motor Show (even years) • F1 Grand Prix • Christmas in Lights • São Silvestre International Race • New Year’s Eve at Paulista Ave. And more: CULTURE BUSINESS STUDIES • Music festivals, international concerts, business fairs, congresses & conventions, A city that breathes culture, where creativity rules and everything happens. It has exhibitions, concerts, hundreds Mirrored skyscrapers rise as the headquarters of countless multinationals across the city. Business tourism is The prestigious universities of São Paulo have attracted more and more students interested in deepening musicals and many others. of museums and cultural centers, galleries, theaters and an important built and immaterial patrimony that the great vocation of São Paulo. The economic power of the largest Brazilian consumer market, associated their knowledge, making educational tourism a segment that deserves attention. After all, São Paulo is a helps the city to build its history among the great diversity of its people. From MASP, which has a collection with the support infrastructure and the offer and quality of services, make the city a unique destination. The reference in this area in Latin America, bringing together renowned research and teaching institutions and ranging from ancient times to the 21st century, through the interactive Football Museum, the Brazilianity strength of the financial market is present in emblematic places such as Avenida Paulista, which assumed conducting the main academic congresses and specialized seminars, in a way that if you want to be up- of artists at the Pinacoteca, the interactive experiences of Catavento Cultural, to the ephemeral art of the this identity from the 1980s, starting to share space with Brigadeiro Faria Lima and Luis Carlos Berrini avenues to-date you need to pass by the city. It offers countless options for undergraduate, postgraduate, masters, creative talents that covers the gray of the stone jungle, with the colors and joy of graffiti. Whether in musical after the 2000’s. Excellence in services and the concentration of skilled labor are attractive to most of the doctorate, free courses, extension courses, lectures, workshops that stimulate personal and professional great productions, alternative plays, street carnival or the uninterrupted 24 hours of artistic manifestations of country’s startups and technology companies who have settled here, helping to make the city an important growth, instigating students and professionals to become the best in their areas and to make a difference in the Virada Cultural, the city will enchant you. center of creative industries. an globalized and competitive world. Tourist Information In the CITs you can find cultural guides, in addition to city maps and sightseeing brochures. CIT Paulista © José Cordeiro Ecotourism Zone © José Cordeiro Zone Ecotourism Biennal Book Fair © José Cordeiro Biennal Book Fair Ladeira Porto Geral © Jefferson Pancieri EVENTS SHOPPING SPORTS CIT PAULISTA CIT REPÚBLICA DO you Know? São Paulo knows how to make and host events, and performs them with excellence! No wonder that it Although the motivation of your trip is not to shopping, being in São Paulo is an opportunity to acquire Waking up early, feeling the morning breeze and stretching your muscles to enjoy every step around Mario Covas Park Praça da República, s/nº. At some large events and places receives the title of capital of the events in Latin America. Is the proposal knowing what is new for your products and services not easily found at some places. Goods with good prices or exclusive items are some centennial trees are part of the morning scenery of many São Paulo citizen. To hold back the frenetic pace of Avenida Paulista, 1.853. Daily, from 9am to 6 pm. where people are likely to look business? Just choose your area. Do you want to be ahead of the news? Some of the major international of the reasons why tourists do not fail to schedule time for shopping. The most charming address, Rua Oscar everyday life, practicing the most diverse types of physical activities is a routine in the city. It offers countless Daily, from 9am to 6pm. for informations about the city, is events that dictate trends pass by here. Are you a sports lover? We have speed races and sports competitions. Freire, houses international brands and concept stores that worth the visit. For good bargains, Rua 25 de amateur modality options, whether in parks, squares, courts and public fields, clubs or gyms and even water CIT congonhas possible to find a mobile tourist Do you appreciate arts? Fall in love with biennials and cultural events, whether in the visual arts, music, Março is the largest open-air commercial conglomerate in Latin America with gift shops, costume jewelry sports at Guarapiranga Dam and at the Polo de Ecoturismo waterfalls. But, it also offers lots of professional CIT TIETÊ Congonhas Airport (arrivals area) information, with a complete dance, theater, cinema... you will find everything there. Do you need to rock your body and forget about and utilities. There are also streets specialized in electronics, brides, tools, musical instruments, religious and high-performance sports options. The municipality of São Paulo is famous for hosting one of the most Bus Terminal Tietê (arrivals area) Av. Washington Luis, s/nº. structure to receive the visitors, the routine? Have fun at the concerts, shows and at the Carnival fun. Whether it is to host your event, to articles, etc. And for those who prefer the charm of handicrafts, design and antiques markets, São Paulo has traditional events in South American athletics, the São Silvestre International Race, for its three major soccer Av. Cruzeiro do Sul, 1800. Daily, from 7am to 10pm. with professionals riding segways strengthen your business, to acquire knowledge or to satisfy your leisure needs, São Paulo is always ready dozens of them! clubs and also for motor races, being the only city in South America to host a F1 Grand Prix - an event that Daily, from 6am to 10pm. to amplify the information reach. to welcome you. attracts tons of foreign tourists. Top 5 attractions In addition to concentrating important exhibitions centers and events, the North Zone is also the scene There are several options of places to go in the city. We highlight the five tourist attractions most sought of the biggest popular allegorical parade: the Carnival.