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Produce Business September 2009

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Produce Business September 2009 inside...THE PUNDIT LOOKS AT PTI •FALL MERCHANDISING •MICHIGAN APPLES •CHILEAN AVOCADOS •CALIFORNIA GRAPES • HANNAFORD’S LEED STORE PEARS •NEW YORK APPLES •TRANSPORTATION •REGIONAL MARKET PROFILES:PHILADELPHIA &THE TWIN CITIES •PISTACHIOS •SUSTAINABLE FLORAL MARKETING •POTATOES SEPT. 2009 • VOL. 25 • NO. 9 • $9.90 STARTS ON PAGE 67 Unsustainable Sustainability Why asking producers to shoulder the burden of buyer-led sustainability initiatives is a step in the wrong direction. Printed on Recycled Paper Reader Service # 52 SEPT 2009 • VOL. 25 • NO. 9 FEATURES 38 HANNAFORD “LEEDS” THE WAY WITH COVER STORY FIRST PLATINUM-LEVEL-CERTIFIED STORE ..................................18 With the opening of its Augusta, ME, store, where locally grown and organic produce UNSUSTAINABLE SUSTAINABILITY take center stage, Hannaford sets an example for grocery chains across the country. Why asking producers to shoulder the burden of buyer-led sustainability initiatives is a step FLY THROUGH THE FALL SEASON WITH in the wrong direction ................26 SMART MERCHANDISING TECHNIQUES ......................................38 Cool weather, a cornucopia of fall harvested fruits and vegetables and copious family-oriented cooking holidays make the fall a ripe time for produce promotions. NEW YORK APPLES PROVIDE COMMENTARY A BIG BOOST TO FALL PRODUCE ..............................................49 Empire State to produce a greater volume of bigger, better-than-ever apples. THE FRUITS OF THOUGHT When Price Trumps Standards ........10 MAKE ROOM FOR MICHIGAN APPLES .......................................55 RETAIL PERSPECTIVE Environmentally conscious state offers top promotional To Lead Or To Follow.................143 efforts to showcase this season’s voluminous apple crop. EUROPEAN MARKET Misguided Intentions Of CHILEAN AVOCADO CROP BOUNCES BACK .................................58 ‘Eat Seasonably’ Campaign ...........144 Retailers can expect larger volumes of this top profit producer, along with elevated marketing support from trade organizations, growers and suppliers. MAKE CALIFORNIA GRAPES THE STAR OF FALL PRODUCE ..............62 Mixed displays with ample room and seasonal, smart promotions will keep California grapes at the top of consumers’ minds. THE TRANSPORTATION INDUSTRY KEEPS ON TRUCKING .............................................113 Hauling produce has been hit by the current economy, but transportation providers are making adjustments, muddling through and, in many cases, starting to see improvements in business. IPC RETAIL DISPLAY CONTEST BRINGS IN THE RINGS ..................125 The 2009 Idaho Potato Commission Potato Lover’s Month Retail Display Contest continues to raise brand awareness of Idaho potatoes. 551818 s ofesy Hannaford t cour Photos 55 125 Change Service requested: POSTMASTER: Send address changes to PRODUCE BUSINESS, P.O. Box 810425, Boca Raton, FL 33481-0425. PRODUCE BUSINESS (ISSN 0886-5663) is published monthly for $58.40 per year by Phoenix Media Network, Inc., P.O. Box 810425, Boca Raton, FL 33481-0425. SEPTEMBER 2009 • PRODUCE BUSINESS 3 SEPT. 2009 • VOL. 25 • NO. 9 IN EVERY ISSUE DEPARTMENTS THE QUIZ ............................6 MERCHANDISING REVIEWS: Seven Sure-Fire Ways To Sell More Spuds ........................................120 WASHINGTON GRAPEVINE ........8 Potatoes continue to be a category leader, and dedicated attention to displays along with value-added promotions will keep them there. PRODUCE WATCH .................12 Put Pears To Work In Produce ...................................................130 RESEARCH PERSPECTIVES ........14 Better visibility, ripening programs and seasonally updating displays are tools to maximizing pear sales. COMMENTS AND ANALYSIS ......15 DRIED FRUIT AND NUTS: FLORAL WATCH ..................140 Pistachio Industry Rebounds Following Recall ..........................................138 In light of a disastrous pistachio recall earlier in the year, the category continues to INFORMATION SHOWCASE .....145 reassure consumers’ concerns over food safety, and as a result, boost sales volume, some say. BLAST FROM THE PAST .........146 FLORAL AND FOLIAGE MARKETING: Pushing The Sustainability Wave .......................................................141 Suppliers recognize the value of offering retailers eco-friendly bouquets and other certified floral products. SPECIAL SECTION SPECIAL FEATURES FROM THE PAGES OF THE PERISHABLE PUNDIT Pundit’s Mailbag — Wholesaler’s Struggle With PTI and Real Life Situations ..............16 REGIONAL PROFILE: RELATIONSHIPS AND LONGEVITY IMPART VALUE IN PHILLY...........91 STARTS ON PAGE 67 As the Philadelphia Regional Produce Market celebrates an historic 50 years, long-lasting relationships sustain and motivate the merchants and their customers. Tap Into Tinto ..................................................................103 Acclaimed Chef Garces’ tapas transport diners to Europe 103 with an eclectic mix of French and Spanish culture and cuisine. Darrenkamp’s — Caring For Its Customers.......................................105 This Lancaster retailer’s motto — We Care! — comes through in everything it does. REGIONAL PROFILE: TREND TRACKING IN THE TWIN CITIES ....................................107 Produce wholesalers and distributors are taking cues from the increasingly diverse Minneapolis-St. Paul population as they push forward with local, organic products that answer to the highest level of food safety standards. 105 Change Service requested: POSTMASTER: Send address changes to PRODUCE BUSINESS, P.O. Box 810425, Boca Raton, FL 33481-0425. PRODUCE BUSINESS (ISSN 0886-5663) is published monthly for $58.40 per year by Phoenix Media Network, Inc., P.O. Box 810425, Boca Raton, FL 33481-0425. 4 PRODUCE BUSINESS • SEPTEMBER 2009 Reader Service # 131 PRODUCE QUIZ SEPT. 2009 • VOL. 25 • NO.9 THIS MONTH’S WINNER: To say Tim Nuss has come of age in the President & Editor-in-Chief • JAMES E. PREVOR produce industry would be an understate- [email protected] Tim Nuss ment. His father is a farmer, growing toma- Sales Associate Publisher/Editorial Director • KEN WHITACRE toes, beans, asparagus and a variety of other [email protected] Prima Bella Produce Inc. crops. “I’ve seen the farming and packing Tracy, CA side of the business,” says Nuss. “Now I get Special Projects Editor • MIRA SLOTT to see the sales side.” [email protected] A recent graduate of Point Loma Assistant Editor • AMY SHANNON Nazarene University, Nuss is a member of [email protected] the sales team at Prima Bella Produce, a Assistant Editor • JENNIFER LESLIE KRAMER How To Win Tracy, CA-based company that sells prepack- [email protected] To win the PRODUCE BUSINESS Quiz, the first aged, value-added sweet corn. “We do the Circulation Manager • KELLY ROSKIN thing you have to do is enter. The rules are 4- and 8-pack shrink-wrapped packs that [email protected] simple: Read through the articles and you see in the grocery store,” details Nuss. advertisements in this issue to find the The company also does business with the Executive Assistant • FRAN GRUSKIN answers. Fill in the blanks corresponding foodservice market. “We work with the small [email protected] to the questions below, and either cut along independents, and the big boys, too.” OBERT WARTKRUIS the dotted line or photocopy the page, and European Bureau Chief • R Z [email protected] send your answers along with a business Although Nuss first saw PRODUCE BUSINESS this past July at the PMA Foodservice Con- card or company letterhead to the address Production Director • DIANA LEVINE listed on the coupon. The winner will be ference, he took an instant liking to it. “I [email protected] chosen by drawing from the responses really like the magazine format,” he says. received before the publication of our “It’s different than all the other publications Production Leader • JACKIE TUCKER November issue of PRODUCE BUSINESS. The out there. We have it in the break room to Production Department winner must agree to submit a color photo read, and I know everyone here finds it real- FREDDY PULIDO to be published in that issue. ly helpful.” JOANNA ARMSTRONG Trade Show Coordinator • JACKIE LOMONTE WIN A PORTABLE LCD DIGITAL TELEVISION [email protected] Haier’s portable 7-inch LCD TV lets you enjoy your favorite television shows anywhere, anytime. A built-in tuner with detachable antenna provides crisp Contributing Editors 1 CAROL BAREUTHER, MIKE DUFF, SANDY LINDBLAD LEE, reception. A rechargeable battery offers up to 2 ⁄2 hours of power. JODEAN ROBBINS DUARTE, BARBARA ROBISON Advertising ERIC NIEMAN, ASSOCIATE PUBLISHER QUESTIONS FOR THE SEPTEMBER ISSUE [email protected] 1) When do Paramount Farms’ television ads begin for Wonderful Pistachios? _______________ JENNIFER JORDAN [email protected] ____________________________________________________________________________________ SANDY LEE [email protected] 2) What is the web address for Nonpareil? ______________________________________________ BILL MARTIN [email protected] 3) Which Food Network Chef is involved with Chilean Hass Avocados? ____________________ MELISSA MILLER [email protected] ELLEN ROSENTHAL [email protected] 4)How many generations of the Habelman family have worked with The Cranberry Network? Floral Department Marketing E. SHAUNN ALDERMAN ____________________________________________________________________________________
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