Suica‐Smart Card Payment System ・ ③ Smart Station Lab

World Usability Day 2012

ICT-based service in public transportation

Nov./8/2012

Takeshi NAKAGAWA Frontier Service Development Lab. East Japan Railway Company

Agenda

・ ① JR East & FS Lab. Overview ・ ②Suica‐Smart Card Payment System ・ ③ Smart Station Lab. & The latest R&D activities ・ Yamanote-line Trainnet ・ Tokyo Station JR x AR ・ Kamishirube ① East Japan Railway Company & FS Lab.

JR East Overview Privatized on April 1st, in 1987 Japan National Railway was divided 6 passenger railway companies JR Hokkaido 1 freight railway company JR East is… JR East Employees 52,076 Group Revenues 2011 $30 billion Stations 1,689 ( Shinkansen 35 ) Railway Lines 70 ( Shinkansen 3 ) JR West Passengers Served Daily 16 million Population of Operating Area 59 million( 125million in Japan ) JR Central

JR Shikoku

JR Kyushu Transportation ‐ Commuter Train-

Transportation -Shinkansen-

HAYABUSA was debut! In March, 2011 Max speed is 320km/h = 200 mile/h Harnessing state-of-the art technology and an aim to achieve 320km/h, the fastest operational speed in Japan Lifestyle Business

Ad business

IT-Suica Business Suica(Smart Card) Business

Credit Card Size WiMAX + Wi-Fi Service 8 LCD Display New, Weather, Flight, Ad

WIMAX Antenna

LCD Display WiMAX-WiFi CMS server R&D Center of JR East Group

R&D Center was established on Dec./1st/2001

Aiming toward the construction of a new railway system

Frontier Service Development Lab. Advanced Railway System Development Center

Safety Research Lab.

Disaster Prevention Research Lab.

Technical Center

Environmental Engineering Research Lab.

Information Design Group

Aiming for easy-to-understand information provision to customers by using Information Communication Technology ②

Suica ‐ Smart Card Payment System -

Railway in Japan Basic Process on riding train

Check a fare Buy Ticket gate onboard gate

Fare depends on distance. Complicated Train Route Tokyo Station

What is “Suica” -Lunched on Nov./18/2001

Suica: Super Urban Intelligent Card ・Contact-less IC Card System ・Commuter Pass , e-money and so one. ・Rewriteable, Rechargeable and Reusable

Credit Card Size Suica Card

Ticket & e-money With Credit Card Contact & Contact-less

The number of Suica holder (x10 4) Number of Suica is 40 million

Suica e-money Mobile Start Start Suica Start Suica R&D History

’87 ~’91 ’92 ’93 ’94 ’95 ’96 ’97 ’98 ’99 ’00 ’01

1st 2nd 3rd Basic Development Suica R&D R&D R&D to make Research Debut! Trial Trial Trial practical

Horizontal Type

Battery inside Battery-free

R/W Design @ 3rd R&D Trial What design is efficient for passengers?

Reader / Writer

Automatic Ticket Gate Usage Concept “Touch & Go!”

It’s hard for passengers to recognize communication area

Go! Communication Area

Touchタッチ R/W

Inside Suica and How to work

IC Card works by Electromagnetic induction

Magnetic Area by R/W Capacitor IC Card Coiled Antenna R/W Controller R/W IC Chip Coiled Antenna

Antenna ISO Standard

ISO Standard 14443 18092 Type AB×C FeliCa Vender Philips Motorola Sony S Frequency 13.56MHz p Distance 10cm e c Speed 106kbps～ 106kbps～ 212kbps～ Features Reasonable Reasonable High Speed Country Europe, Asia U.S.A. Japan, Hong Kong Residence Card Implement in Suica、Edy、most of taspo Drivers license Japan Public Transportation IC Passport

Suica Network System

Big Station ＩＤ Management Host Server Server

ID Management Server for Station Mobile Suica Server

Station Suica Retail Server Suica Debut!

Nov./18/2001 Suica Debut in 424 stations in Metropolitan Area

Automatic Fair Collection Gate

More than 60 passengers per minutes on the peak time. Pi!Pi! Touch & Go! (0.2 second)

Pi!Pi! Where can you charge Suica?

Inside Station Out of Station outside inside バス Many Kiosk Terminal

shops Cell phone Station ＡＴＭ

1,000yen、2,000yen、3,000yen、4,000yen、 5,000yen、10,000yen UP TO 20,000yen

Suica e-Money 22/March/2004 Mobile Suica Service

Various Suica Services

① ② ③

Credit card w/ SuicaGreen car Ticket Mobile Suica

④ ⑤ ⑥

Collaboration with Suica Point System JR Central Internet Payment Suica System is spreading in Japan

Sapporo Area (JR Hokkaido) Oct.2008~

Tokyo, Sendai, Niigata Area

Kansai, Okayama, Hiroshima Area (JR East) Nov.2001~

(JR West) Nov.2003~

Tokyo Area (PASMO) Mar.2007~

Kyushu Area (JR Kyushu, Nishitetsu, Fukuoka City Subway) Nagoya,Shizuoka Area(JRCentral) JRKyushu :Mar.2009~ Nov.2006~

What is“Suica

= Super Urban Intelligent CArd

Or “Sui-sui” (Go smoothly) with this IC CARD Number of Suica is Suica service debut in Nov.2001 ! 40 million 10th Anniversary in last November ! Integration with credit cards Ticket & Commuter pass Green Car (First Class) ticket

Shinkansen Ticket Mobile Suica

Shopping R&D for future

“Touch-free Gate”

Using by Human-body Communication Technology

Quotation from “NTT & JR East UbiComp 2006”

③ Smart Station Lab. & The latest ICT- based R&D activities Smart Station Vision

User-friendly InterfaceInterface

Convenient Marketing Comfortable TicketingTicketing

Smart Environment-Environment- Station friendly friendly SecureSecure SafetySafety Eco-Station FeelFeel comfortcomfort inin Station

Smart Station Lab.

【Overview】 ‐ Location In JR R&D Center ( in Saitama-Pref.) ‐ Structure Reinforced Concrete, 3 floor ‐ Height 18.9ｍ ‐ Floor Space 1,530㎡ ‐ Facilities Concourse 520㎡ Platform 70ｍ×7ｍ Train car、Automatic Gate、Network、 Movable Ceiling ‐ Opening July, 1st, 2010 Smart Station Lab.

Open Lab. held on July/12 /2012 !

JRxAR Kamishirube

In Tokyo Station 1/3 In Tokyo Station 2/3

In Tokyo Station 3/3 Tokyo Station Map 1F

Yamanote-Line Trainnet Trainnet is an Information Providing Service on board to passengers’ smartphone. Information automatically changes according to the place the train runs on.

Station next stop Field trail test from Sept. 2012 Train info. to Jan. 2013 for 2 trains / 52 News

iOS and Android App. are Marketing available. More than 15,000 Ad were downloaded so far. # Collaborated with MITSUBISHI Electric JRxAR Tokyo Station

Navigation system in station using AR technology.

Field trail test from April 16th to June 30th 2012 in Tokyo Station.

18,000 app were downloaded. But we need to improve AR Navi.

Kamishirube -Paper interactive media-

Kamishirube is a new type of kiosk terminal which reacts to a pamphlet using AR technology. This is for people who is not good at ICT devices like smartphone. Camera/Projector Field trail test from Oct. 1st to 14th 2012 in Omiya Station.

300 passengers used Kamishirube daily. Children looked love it!

Touch Sensor

Control Unit

FinFin Thank you very much! by Takeshi NAKAGAWA Contact : www.facebook.com/nakagawa0203

[email protected] [email protected]