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Suica‐Smart Card Payment System ・ ③ Smart Station Lab World Usability Day 2012 ICT-based service in public transportation Nov./8/2012 Takeshi NAKAGAWA Frontier Service Development Lab. East Japan Railway Company Agenda ・ ① JR East & FS Lab. Overview ・ ②Suica‐Smart Card Payment System ・ ③ Smart Station Lab. & The latest R&D activities ・ Yamanote-line Trainnet ・ Tokyo Station JR x AR ・ Kamishirube ① East Japan Railway Company & FS Lab. JR East Overview Privatized on April 1st, in 1987 Japan National Railway was divided 6 passenger railway companies JR Hokkaido 1 freight railway company JR East is… JR East Employees 52,076 Group Revenues 2011 $30 billion Stations 1,689 ( Shinkansen 35 ) Railway Lines 70 ( Shinkansen 3 ) JR West Passengers Served Daily 16 million Population of Operating Area 59 million( 125million in Japan ) JR Central JR Shikoku JR Kyushu Transportation ‐ Commuter Train- 5 Transportation -Shinkansen- HAYABUSA was debut! In March, 2011 Max speed is 320km/h = 200 mile/h Harnessing state-of-the art technology and an aim to achieve 320km/h, the fastest operational speed in Japan Lifestyle Business Ad business 7 IT-Suica Business Suica(Smart Card) Business Credit Card Size WiMAX + Wi-Fi Service 8 LCD Display New, Weather, Flight, Ad WIMAX Antenna LCD Display WiMAX-WiFi CMS server R&D Center of JR East Group R&D Center was established on Dec./1st/2001 Aiming toward the construction of a new railway system Frontier Service Development Lab. Advanced Railway System Development Center Safety Research Lab. Disaster Prevention Research Lab. Technical Center Environmental Engineering Research Lab. 2012/12/17 Copyright 2010 Frontier Service Development Lab. All rights reserved. 9 Information Design Group Aiming for easy-to-understand information provision to customers by using Information Communication Technology ② Suica ‐ Smart Card Payment System - Railway in Japan Basic Process on riding train Check a fare Buy Ticket gate onboard gate Fare depends on distance. Complicated Train Route Tokyo Station 2012/12/17 Copyright 2010 Frontier Service Development Lab. All rights reserved. 13 What is “Suica” -Lunched on Nov./18/2001 Suica: Super Urban Intelligent Card ・Contact-less IC Card System ・Commuter Pass , e-money and so one. ・Rewriteable, Rechargeable and Reusable Credit Card Size Suica Card Ticket & e-money With Credit Card Contact & Contact-less The number of Suica holder (x10 4) Number of Suica is 40 million Suica e-money Mobile Start Start Suica Start Suica R&D History ’87 ~’91 ’92 ’93 ’94 ’95 ’96 ’97 ’98 ’99 ’00 ’01 1st 2nd 3rd Basic Development Suica R&D R&D R&D to make Research Debut! Trial Trial Trial practical Horizontal Type Battery inside Battery-free R/W Design @ 3rd R&D Trial What design is efficient for passengers? Reader / Writer Automatic Ticket Gate Usage Concept “Touch & Go!” It’s hard for passengers to recognize communication area Go! Communication Area タッチTouch R/W Inside Suica and How to work IC Card works by Electromagnetic induction Magnetic Area by R/W Capacitor IC Card Coiled Antenna R/W Controller R/W IC Chip Coiled Antenna Antenna ISO Standard ISO Standard 14443 18092 Type AB×C FeliCa Vender Philips Motorola Sony S Frequency 13.56MHz p Distance 10cm e c Speed 106kbps～ 106kbps～ 212kbps～ Features Reasonable Reasonable High Speed Country Europe, Asia U.S.A. Japan, Hong Kong Residence Card Implement in Suica、Edy、most of taspo Drivers license Japan Public Transportation IC Passport Suica Network System Big Station ＩＤ Management Host Server Server ID Management Server for Station Mobile Suica Server Station Suica Retail Server Suica Debut! Nov./18/2001 Suica Debut in 424 stations in Metropolitan Area Automatic Fair Collection Gate More than 60 passengers per minutes on the peak time. Pi!Pi! Touch & Go! (0.2 second) Pi!Pi! Where can you charge Suica? Inside Station Out of Station outside inside バス Many Kiosk Terminal shops Cell phone Station ＡＴＭ 1,000yen、2,000yen、3,000yen、4,000yen、 5,000yen、10,000yen UP TO 20,000yen Suica e-Money 22/March/2004 Mobile Suica Service Various Suica Services ① ② ③ Credit card w/ SuicaGreen car Ticket Mobile Suica ④ ⑤ ⑥ Collaboration with Suica Point System JR Central Internet Payment Suica System is spreading in Japan Sapporo Area (JR Hokkaido) Oct.2008~ Tokyo, Sendai, Niigata Area Kansai, Okayama, Hiroshima Area (JR East) Nov.2001~ (JR West) Nov.2003~ Tokyo Area (PASMO) Mar.2007~ Kyushu Area (JR Kyushu, Nishitetsu, Fukuoka City Subway) Nagoya,Shizuoka Area(JRCentral) JRKyushu :Mar.2009~ Nov.2006~ What is“Suica = Super Urban Intelligent CArd Or “Sui-sui” (Go smoothly) with this IC CARD Number of Suica is Suica service debut in Nov.2001 ! 40 million 10th Anniversary in last November ! Integration with credit cards Ticket & Commuter pass Green Car (First Class) ticket Shinkansen Ticket Mobile Suica Shopping R&D for future “Touch-free Gate” Using by Human-body Communication Technology Quotation from “NTT & JR East UbiComp 2006” ③ Smart Station Lab. & The latest ICT- based R&D activities Smart Station Vision User-friendly InterfaceInterface Convenient Marketing Comfortable TicketingTicketing Smart Environment-Environment- Station friendly friendly SecureSecure SafetySafety Eco-Station FeelFeel comfortcomfort inin Station Smart Station Lab. 【Overview】 ‐ Location In JR R&D Center ( in Saitama-Pref.) ‐ Structure Reinforced Concrete, 3 floor ‐ Height 18.9ｍ ‐ Floor Space 1,530㎡ ‐ Facilities Concourse 520㎡ Platform 70ｍ×7ｍ Train car、Automatic Gate、Network、 Movable Ceiling ‐ Opening July, 1st, 2010 Smart Station Lab. Open Lab. held on July/12 /2012 ! 2012/12/17 Copyright 2010 Frontier Service Development Lab. All rights reserved. 36 The latest R&D activities R&D activities of information providing to customers Trainnet JRxAR Kamishirube In Tokyo Station 1/3 In Tokyo Station 2/3 In Tokyo Station 3/3 Tokyo Station Map 1F 2012/12/17 Copyright 2010 Frontier Service Development Lab. All rights reserved. 41 Yamanote-Line Trainnet Trainnet is an Information Providing Service on board to passengers’ smartphone. Information automatically changes according to the place the train runs on. Station next stop Field trail test from Sept. 2012 Train info. to Jan. 2013 for 2 trains / 52 News iOS and Android App. are Marketing available. More than 15,000 Ad were downloaded so far. # Collaborated with MITSUBISHI Electric JRxAR Tokyo Station Navigation system in station using AR technology. Field trail test from April 16th to June 30th 2012 in Tokyo Station. 18,000 app were downloaded. But we need to improve AR Navi. 43 2012/12/17 CopyrightAR 2010Marker Frontier Service Development Lab. All rights reserved.# Collaborated with DNP Kamishirube -Paper interactive media- Kamishirube is a new type of kiosk terminal which reacts to a pamphlet using AR technology. This is for people who is not good at ICT devices like smartphone. Camera/Projector Field trail test from Oct. 1st to 14th 2012 in Omiya Station. 300 passengers used Kamishirube daily. Children looked love it! Touch Sensor Control Unit # Collaborated with DNP 2012/12/17 Copyright 2010 Frontier Service Development Lab. All rights reserved. 45 2012/12/17 Copyright 2010 Frontier Service Development Lab. All rights reserved. 46 2012/12/17 Copyright 2010 Frontier Service Development Lab. All rights reserved. 47 2012/12/17 Copyright 2010 Frontier Service Development Lab. All rights reserved. 48 2012/12/17 Copyright 2010 Frontier Service Development Lab. All rights reserved. 49 FinFin Thank you very much! by Takeshi NAKAGAWA Contact : www.facebook.com/nakagawa0203 [email protected] [email protected].
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